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Company > Pick n Pay Stores: Business Model, SWOT Analysis, and Competitors 2023

Pick n Pay Stores: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 08, 2023

Inside This Article


    In this blog article, we will delve into the business model of Pick n Pay Stores, one of the leading retail companies in South Africa. We will explore the key elements of their business model, including their product offerings, target market, and distribution channels. Additionally, a SWOT analysis will be conducted to assess the company's strengths, weaknesses, opportunities, and threats. Furthermore, we will identify their main competitors in the industry and analyze how Pick n Pay Stores is positioned to thrive in the market by 2023.

    What You Will Learn:

    • Who owns Pick n Pay Stores and the significance of their ownership in the company's operations and decision-making processes.
    • The mission statement of Pick n Pay Stores and how it guides their business strategies and customer interactions.
    • The various revenue streams and strategies employed by Pick n Pay Stores to generate profits and sustain their operations.
    • An in-depth explanation of the Pick n Pay Stores Business Model Canvas, including its key components and how they contribute to the company's success.
    • An overview of the main competitors of Pick n Pay Stores and the competitive landscape in which the company operates.
    • A comprehensive SWOT analysis of Pick n Pay Stores, highlighting its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Pick n Pay Stores?

    Ownership Structure of Pick n Pay Stores

    Pick n Pay Stores is a well-known South African retail company that operates a chain of supermarkets and convenience stores. Established in 1967, the company has grown to become one of the largest retailers in the country. But who exactly owns Pick n Pay Stores? Let's delve into the ownership structure of this retail giant.

    Raymond Ackerman: The Founder and Initial Owner

    Pick n Pay Stores was founded by Raymond Ackerman, a prominent South African businessman, in 1967. Ackerman played a crucial role in the establishment and growth of the company during its early years. He served as the Chairman of Pick n Pay for several decades and was highly influential in shaping the company's strategic direction.

    Public Shareholders: Widely Held Company

    Today, Pick n Pay Stores is a widely held company with a significant number of public shareholders. This means that ownership of the company is dispersed among numerous individual and institutional investors who hold shares in the company. These shareholders have the opportunity to participate in the company's growth and success through their ownership stakes.

    The Ackerman Family: Continuing Involvement

    Although Raymond Ackerman is no longer actively involved in the day-to-day operations of Pick n Pay Stores, the Ackerman family still maintains a stake in the company. Gareth Ackerman, Raymond's son, succeeded him as the Chairman of Pick n Pay in 2010 and played a crucial role in steering the company's growth and expansion.

    Employee Share Ownership Plans

    Pick n Pay Stores also offers employee share ownership plans (ESOPs) to its employees. Through these plans, employees have the opportunity to purchase shares in the company, thereby becoming partial owners. This not only incentivizes employees but also aligns their interests with the long-term success of the company.


    In conclusion, Pick n Pay Stores is a widely held company with Raymond Ackerman being the founder and initial owner. The company's ownership structure includes public shareholders, the continuing involvement of the Ackerman family, and employee share ownership plans. This diverse ownership structure ensures that Pick n Pay Stores is accountable to a wide range of stakeholders and supports its long-standing position as a leading retailer in South Africa.

    What is the mission statement of Pick n Pay Stores?

    The Mission Statement of Pick n Pay Stores

    Pick n Pay Stores, one of South Africa's largest supermarket chains, has a clear and concise mission statement that drives its operations and guides its decision-making processes. The mission statement of Pick n Pay Stores is as follows:

    "To be the champion of the customer, providing quality, affordable products and exceptional service through a culture of innovation and operational excellence."

    This mission statement reflects the core values and goals of Pick n Pay Stores, outlining its commitment to its customers, the quality and affordability of its products, exceptional service, innovation, and operational excellence.

    Championing the Customer

    Pick n Pay Stores places a strong emphasis on championing the customer. This means that the company is dedicated to understanding and meeting the needs of its customers. By prioritizing customer satisfaction, Pick n Pay Stores aims to build strong and long-lasting relationships with its clientele.

    Quality and Affordability

    Another important aspect of Pick n Pay Stores' mission statement is its focus on providing quality and affordable products. The company understands the importance of offering a wide range of high-quality products at competitive prices. This commitment to quality and affordability ensures that customers receive the best value for their money, making Pick n Pay Stores a trusted and preferred shopping destination.

    Exceptional Service

    Pick n Pay Stores strives to deliver exceptional service to its customers. This means going above and beyond to meet and exceed customer expectations. Whether it's through helpful and friendly staff, efficient checkout processes, or personalized assistance, Pick n Pay Stores aims to create a positive and memorable shopping experience for every customer.

    Culture of Innovation

    Innovation is a crucial element of Pick n Pay Stores' mission statement. The company recognizes the importance of staying ahead of the curve and continuously improving its operations. By embracing a culture of innovation, Pick n Pay Stores seeks to provide customers with new and exciting products, services, and shopping experiences that meet their evolving needs.

    Operational Excellence

    Lastly, Pick n Pay Stores' mission statement emphasizes operational excellence. The company is committed to efficient and effective processes that ensure the smooth running of its stores. This commitment to operational excellence enables Pick n Pay Stores to deliver on its promise of quality, affordability, and exceptional service consistently.

    In conclusion, Pick n Pay Stores' mission statement reflects its dedication to being a customer-centric supermarket chain offering quality, affordable products, and exceptional service. By championing the customer, focusing on quality and affordability, delivering exceptional service, fostering a culture of innovation, and striving for operational excellence, Pick n Pay Stores remains steadfast in its commitment to meeting the diverse needs of its customers.

    How does Pick n Pay Stores make money?

    Revenue Streams

    Pick n Pay Stores generates its revenue through a variety of channels. The company operates primarily in the retail industry, offering a wide range of products and services to its customers. Below are the main revenue streams that contribute to Pick n Pay's financial success:

    1. Retail Sales

    The primary source of revenue for Pick n Pay Stores is the sale of various consumer goods through its extensive network of stores. These stores offer a wide range of products, including groceries, household items, clothing, electronics, and more. The company aims to provide customers with a one-stop shopping experience, catering to their everyday needs. The revenue generated from these retail sales forms the core of Pick n Pay's income.

    2. Franchise Fees

    Pick n Pay also earns revenue through its franchise operations. The company allows qualified individuals or entities to open and operate Pick n Pay stores under a franchise agreement. Franchisees pay upfront fees, ongoing royalties, and other charges to the company in exchange for the right to use the Pick n Pay brand and benefit from the company's established business model. This stream of revenue contributes to the overall profitability of Pick n Pay.

    3. Online Sales

    To keep up with changing consumer preferences and technological advancements, Pick n Pay has ventured into the world of e-commerce. The company operates an online platform where customers can conveniently purchase products and have them delivered to their doorstep. This additional sales channel not only expands Pick n Pay's customer base but also generates revenue through online transactions. As the demand for online shopping continues to grow, this revenue stream is becoming increasingly significant for the company.

    4. Financial Services

    Pick n Pay Stores offers various financial services to its customers, including credit cards, insurance, and personal loans. These services are provided through partnerships with financial institutions. By offering these services, Pick n Pay aims to enhance customer loyalty and increase their spending within the stores. Revenue is generated through interest charges, fees, and commissions associated with these financial products.

    5. Property Rentals

    In addition to retail operations, Pick n Pay owns a considerable number of properties, including shopping centers and other commercial spaces. The company generates revenue by leasing these properties to other retailers, businesses, and tenants. By capitalizing on its extensive property portfolio, Pick n Pay diversifies its revenue streams and maximizes returns on its assets.


    Pick n Pay Stores generates revenue through a combination of retail sales, franchise fees, online sales, financial services, and property rentals. These multiple revenue streams allow the company to maintain a strong financial position and continue to invest in its growth and expansion. By focusing on customer needs, embracing technology, and diversifying its offerings, Pick n Pay remains a leading player in the retail industry and a profitable business entity.

    Pick n Pay Stores Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that helps companies analyze, visualize, and communicate their business model. It is a one-page framework that provides a holistic view of how a company creates, delivers, and captures value.

    Introduction to Pick n Pay Stores

    Pick n Pay Stores is a renowned South African retail company that operates in the grocery and general merchandise sector. Established in 1967, Pick n Pay has grown to become one of the largest supermarket chains in the country, with over 1,700 stores across various formats.

    Key Components of Pick n Pay's Business Model Canvas

    Customer Segments

    Pick n Pay serves a diverse range of customer segments, including individuals and families from various income levels. They cater to both urban and rural customers, offering a wide range of products to meet their different needs and preferences.

    Value Proposition

    Pick n Pay's value proposition revolves around providing customers with a convenient and enjoyable shopping experience. They offer a broad assortment of high-quality products at competitive prices, ensuring that customers can find everything they need under one roof. Additionally, Pick n Pay focuses on delivering excellent customer service and creating a welcoming environment for shoppers.


    Pick n Pay utilizes various channels to reach its customers. Their brick-and-mortar stores are the primary distribution channel, providing customers with a physical space to browse and purchase products. Additionally, Pick n Pay has embraced e-commerce, offering online shopping and home delivery services to cater to the evolving needs of their customers.

    Customer Relationships

    Pick n Pay aims to build long-term relationships with its customers by providing exceptional service and personalized experiences. They prioritize customer satisfaction and continuously strive to meet and exceed their expectations. Through loyalty programs, personalized offers, and responsive customer support, Pick n Pay fosters loyalty and encourages repeat business.

    Revenue Streams

    Pick n Pay generates revenue through the sale of various products, including groceries, fresh produce, general merchandise, and household essentials. They also earn revenue from value-added services, such as financial services, mobile prepaid airtime, and utility bill payments.

    Key Resources

    Pick n Pay's key resources include its extensive store network, distribution centers, logistics infrastructure, and technology systems. They also rely on a dedicated workforce to ensure smooth operations and provide excellent customer service.

    Key Activities

    Pick n Pay's key activities involve sourcing and procuring products, managing inventory, ensuring store operations run smoothly, and delivering a seamless shopping experience. They also focus on marketing and promotional activities to attract and retain customers.

    Key Partnerships

    Pick n Pay collaborates with various partners to enhance its business model. They form strategic partnerships with suppliers to ensure a reliable supply chain and maintain product quality. Additionally, Pick n Pay works with financial institutions to provide convenient payment options and offer financial services to its customers.


    By analyzing Pick n Pay's Business Model Canvas, it is evident that the company focuses on delivering value to its customers through a comprehensive range of products, exceptional service, and convenient shopping experiences. With its customer-centric approach, Pick n Pay continues to be a trusted and preferred choice for South African shoppers.

    Which companies are the competitors of Pick n Pay Stores?

    Competitors of Pick n Pay Stores

    Pick n Pay Stores faces stiff competition in the retail industry, with several companies vying for market share in South Africa. Here are some of the key competitors of Pick n Pay:

    1. Shoprite Holdings: Shoprite Holdings is one of the largest retail chains in South Africa and a significant competitor to Pick n Pay Stores. With its extensive network of stores, including Shoprite and Checkers, the company offers a wide range of products and competitive pricing.

    2. Woolworths Holdings: Woolworths Holdings, a well-established retailer in South Africa, competes with Pick n Pay through its Woolworths stores. Known for its quality products and customer service, Woolworths targets a slightly higher-end market segment.

    3. Spar Group: Spar Group operates a multitude of grocery stores across South Africa, making it another formidable competitor for Pick n Pay. Spar stores are known for their convenience and focus on serving local communities.

    4. Massmart Holdings: Massmart Holdings, a subsidiary of Walmart, operates several retail chains in South Africa, including Game, Makro, and Builders Warehouse. While primarily focusing on non-food products, Massmart poses a competitive threat to Pick n Pay through its hypermarkets and wholesale stores.

    5. Dis-Chem Pharmacies: Although primarily known for its pharmaceutical products, Dis-Chem Pharmacies has expanded its offerings to include grocery items, health and beauty products, and more. With its growing presence, Dis-Chem is gradually becoming a competitor to Pick n Pay.

    6. Independent retailers: In addition to the larger retail chains, numerous independent retailers, such as local supermarkets and convenience stores, also compete with Pick n Pay Stores. These smaller players often cater to specific neighborhoods or communities, offering personalized service and localized product selections.

    Despite facing tough competition, Pick n Pay Stores has managed to maintain its market position and customer loyalty through its wide product range, competitive pricing, and emphasis on customer satisfaction. Continuous innovation and adapting to changing consumer preferences are crucial for the company to stay ahead in the highly competitive retail landscape.

    Pick n Pay Stores SWOT Analysis


    1. Established brand: Pick n Pay Stores is a well-known and trusted brand in the retail industry, with a strong presence in South Africa. The company has been operating for over 50 years and has built a loyal customer base.

    2. Wide product assortment: Pick n Pay Stores offers a diverse range of products, including groceries, clothing, household items, and electronics. This wide product assortment attracts a wide customer base and helps to drive sales.

    3. Strong supply chain: The company has a robust supply chain network, allowing them to efficiently source and distribute products to their stores. This enables Pick n Pay Stores to maintain high levels of inventory and meet customer demand without disruptions.

    4. Customer loyalty programs: Pick n Pay Stores has implemented customer loyalty programs, such as their Smart Shopper program, which rewards customers for their purchases. These programs help to enhance customer loyalty and encourage repeat business.


    1. Limited international presence: While Pick n Pay Stores is a dominant player in the South African market, their international presence is relatively limited. This lack of global presence puts the company at a disadvantage compared to competitors with a broader geographic reach.

    2. Reliance on third-party suppliers: Pick n Pay Stores heavily relies on third-party suppliers for their products. This dependence on external suppliers can lead to potential disruptions in the supply chain and affect product availability.

    3. Inconsistent customer service: Despite having a strong brand reputation, Pick n Pay Stores has received some criticism for inconsistent customer service. This inconsistency in service quality can impact the overall customer experience and potentially lead to customer dissatisfaction.


    1. Expansion into e-commerce: The growing trend of online shopping presents an opportunity for Pick n Pay Stores to expand its presence in the digital space. By investing in e-commerce capabilities and offering online shopping options, the company can tap into a larger customer base and increase sales.

    2. Strategic partnerships: Pick n Pay Stores can explore strategic partnerships with local and international brands to enhance their product offerings and attract new customers. Collaborations with popular brands or exclusive product launches can generate excitement and drive foot traffic to their stores.

    3. Focus on sustainability: With increasing consumer awareness and demand for sustainable products, Pick n Pay Stores can seize the opportunity to position themselves as a sustainable retailer. By offering eco-friendly products and implementing sustainable practices throughout their operations, the company can attract environmentally conscious customers.


    1. Intense competition: The retail industry in South Africa is highly competitive, with numerous local and international players vying for market share. This intense competition poses a threat to Pick n Pay Stores' market position and profitability.

    2. Economic downturns: Fluctuations in the economy, such as recessions or currency devaluation, can impact consumer spending and affect Pick n Pay Stores' sales. Economic downturns can lead to reduced consumer confidence and discretionary spending, negatively impacting the company's revenue.

    3. Changing consumer preferences: Consumer preferences and shopping habits are constantly evolving. If Pick n Pay Stores fails to adapt to these changes, such as the shift towards healthier and organic products, they may lose customers to competitors who cater to these preferences.

    In conclusion, Pick n Pay Stores has several strengths, such as its established brand and wide product assortment. However, it also faces weaknesses, including limited international presence and inconsistent customer service. By capitalizing on opportunities like e-commerce expansion and sustainability, and addressing threats like intense competition and changing consumer preferences, Pick n Pay Stores can continue to thrive in the retail industry.

    Key Takeaways

    • Pick n Pay Stores is owned by its shareholders, with a significant portion of the company being held by the founding Ackerman family and institutional investors.
    • The mission statement of Pick n Pay Stores is to be the best retail company in South Africa, offering great value, exceptional service, and a wide range of quality products to their customers.
    • Pick n Pay Stores generates revenue primarily through the sale of groceries, household products, and general merchandise in its stores across South Africa.
    • The Business Model Canvas of Pick n Pay Stores encompasses key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, resources, partnerships, and cost structure.
    • Major competitors of Pick n Pay Stores in South Africa include Shoprite Holdings, Woolworths Holdings, and Spar Group.
    • In terms of SWOT analysis, Pick n Pay Stores' strengths include a strong brand, extensive store network, and diverse product range. However, weaknesses such as intense competition and dependence on the South African market, along with opportunities like expanding into e-commerce and threats like economic downturns, pose challenges to the company.


    In conclusion, Pick n Pay Stores is owned by the Ackerman family, with Raymond Ackerman being the founder and former chairman. The mission statement of Pick n Pay Stores is to be the trusted partner for customers, suppliers, and communities in delivering quality products and value for money.

    Pick n Pay Stores primarily makes money through the sale of groceries, clothing, and general merchandise. They operate a retail business model, focusing on providing a wide range of products to meet customer needs.

    The business model canvas of Pick n Pay Stores can be explained through different key elements, including key activities such as purchasing and distribution, key resources such as the store network and supplier relationships, and customer segments targeting various demographics and income levels.

    When it comes to competitors, Pick n Pay Stores faces competition from various companies in the retail industry. Major competitors include Shoprite Holdings, Woolworths Holdings, and Spar Group, among others. These competitors offer similar products and services, which creates a competitive landscape for Pick n Pay Stores.

    A SWOT analysis of Pick n Pay Stores reveals its strengths such as a strong brand reputation and extensive store network, weaknesses including limited international presence, opportunities for expansion and innovation, and threats posed by increasing competition and changing consumer preferences.

    Overall, Pick n Pay Stores has established itself as a trusted and well-known brand in the retail industry, and continues to adapt to market changes and customer demands to maintain its competitive position.

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