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Company > Pfizer: Business Model, SWOT Analysis, and Competitors 2023

Pfizer: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 22, 2023

Inside This Article


    In this blog article, we will delve into Pfizer's business model, conduct a SWOT analysis, and explore its competitors in the year 2023. Pfizer, a renowned pharmaceutical company, has been a major player in the global healthcare industry for decades. By examining its business model, we can gain insights into how the company operates and generates revenue. Furthermore, conducting a SWOT analysis will help us understand Pfizer's strengths, weaknesses, opportunities, and threats in the current market. Finally, we will analyze Pfizer's competitors to gain a comprehensive understanding of the competitive landscape in 2023.

    What You Will Learn:

    • Who owns Pfizer: Discover the key stakeholders and shareholders behind Pfizer, one of the world's leading pharmaceutical companies.
    • The mission statement of Pfizer: Gain insight into Pfizer's mission and the values that drive the company's actions and decisions.
    • How Pfizer makes money: Explore the various revenue streams and business strategies that Pfizer employs to generate income and sustain its operations.
    • Pfizer Business Model Canvas Explained: Learn about the components of Pfizer's business model canvas, including its key partners, activities, resources, and more.
    • Competitors of Pfizer: Identify the major companies that compete with Pfizer in the pharmaceutical industry and understand how they influence Pfizer's market position.
    • Pfizer SWOT Analysis: Analyze Pfizer's strengths, weaknesses, opportunities, and threats, providing a comprehensive overview of the company's internal and external factors.

    Who owns Pfizer?

    Background on Pfizer

    Pfizer, a global pharmaceutical company, has been a leader in the healthcare industry for over 170 years. With a strong focus on research, development, and manufacturing of innovative medications, Pfizer has made significant contributions to medical advancements worldwide. However, when it comes to ownership, understanding the stakeholders behind the company can shed light on its operations and influence in the industry.

    Public Shareholders

    As a publicly traded company, Pfizer has a diverse base of shareholders who own its stocks. These shareholders can include individual investors, institutional investors, and mutual funds. Individuals who invest in Pfizer's stocks through brokerage accounts or retirement plans become partial owners of the company. Institutional investors, such as pension funds or insurance companies, may hold significant stakes in Pfizer due to their substantial investment portfolios. Mutual funds, which pool money from multiple investors, can also own Pfizer stocks on behalf of their clients. Public shareholders collectively influence the company's direction through voting rights and the ability to buy or sell shares on the stock market.

    Major Institutional Holders

    Several major institutional holders have substantial ownership stakes in Pfizer. These institutions often have significant influence due to the large number of shares they hold. For instance, Vanguard Group, one of the largest investment management companies globally, owns a significant portion of Pfizer's stocks. Other major institutional holders include BlackRock, State Street Corporation, and Fidelity Investments. These institutions closely monitor Pfizer's performance, engage in shareholder activism, and may have representatives on the company's board of directors, influencing strategic decisions.

    Insider Ownership

    Insider ownership refers to the shares owned by individuals within the company, such as executives, directors, or employees. These individuals typically acquire shares through stock options, grants, or purchases on the open market. Insider ownership can demonstrate the confidence and commitment of those closely associated with Pfizer. Additionally, it aligns their interests with those of the shareholders, as they benefit from the company's success. Notably, Pfizer requires its executives and directors to disclose their shareholdings, ensuring transparency and accountability.

    Government Ownership

    While Pfizer is primarily owned by public and institutional shareholders, it's worth mentioning that governments can also hold a stake in the company. For instance, sovereign wealth funds, which manage investments on behalf of governments, may include Pfizer stocks in their portfolios. Additionally, some countries may hold shares in Pfizer as part of their strategic healthcare investments or to support their national healthcare systems.


    Pfizer's ownership is a combination of public shareholders, major institutional holders, insiders, and potentially governments. The diverse ownership structure ensures that the company is subject to the influence of various stakeholders. By understanding who owns Pfizer, we gain insights into the forces that shape its decision-making, research priorities, and overall impact on the healthcare industry.

    What is the mission statement of Pfizer?

    The mission statement of Pfizer

    Pfizer, one of the world's leading pharmaceutical companies, has a clear and concise mission statement that guides its operations and decision-making processes. The mission statement of Pfizer is as follows:

    "Our mission is to be the premier, innovative biopharmaceutical company. We strive to significantly improve the health and well-being of people around the world by discovering, developing, and delivering high-quality, safe, and effective medicines."

    This mission statement reflects Pfizer's commitment to making a positive impact on global health. It is based on the core values of innovation, quality, safety, and efficacy.

    The first part of the mission statement highlights Pfizer's ambition to be the premier biopharmaceutical company. This indicates the company's desire to be at the forefront of the industry, leading in terms of innovation, research, and development. Pfizer aims to set the standard for other companies in the field and be recognized as a global leader in biopharmaceuticals.

    The second part of the mission statement emphasizes Pfizer's dedication to improving the health and well-being of people worldwide. The company recognizes the importance of its role in the healthcare industry and the responsibility it has towards patients and communities. Pfizer aims to make a significant difference in people's lives by developing and delivering high-quality medicines that are safe and effective.

    In summary, Pfizer's mission statement encapsulates its commitment to innovation, improving global health, and delivering high-quality medicines. It serves as a guiding principle for the company's strategic decisions and actions, ensuring that Pfizer remains focused on its core purpose.

    How does Pfizer make money?

    Revenue Streams

    Pfizer, one of the world's largest pharmaceutical companies, generates its revenue from various sources. Let's take a closer look at how Pfizer makes money:

    Sales of Prescription Drugs

    The primary source of revenue for Pfizer is the sale of prescription drugs. The company develops and manufactures a wide range of medications used to treat various diseases and medical conditions. These drugs are marketed and sold to healthcare providers, hospitals, pharmacies, and patients worldwide. Pfizer's diverse portfolio includes both patented brand-name drugs and generic versions of its products.


    Another significant revenue stream for Pfizer is its vaccine business. The company has a long-standing history of developing and distributing vaccines to prevent infectious diseases. Pfizer's vaccines are utilized for immunization against diseases such as influenza, pneumonia, meningitis, and more recently, the highly successful COVID-19 vaccine developed in collaboration with BioNTech. The demand for vaccines continues to grow, making it an important source of revenue for Pfizer.

    Consumer Healthcare Products

    Pfizer also generates revenue through the sale of consumer healthcare products. These include over-the-counter medications, personal care items, and dietary supplements. Well-known brands like Advil, Centrum, and ChapStick fall under Pfizer's consumer healthcare division. These products are widely available in retail stores and online, providing a steady stream of income for the company.

    Collaborations and Licensing

    Collaborations and licensing agreements are another means by which Pfizer generates revenue. The company often partners with other pharmaceutical firms, academic institutions, or biotechnology companies to jointly develop and commercialize new drugs or technologies. Pfizer may receive upfront payments, milestone payments, and royalties from these collaborations, providing a source of income beyond its own product portfolio.

    Patent Royalties

    As a leader in pharmaceutical innovation, Pfizer holds numerous patents for its drugs. These patents grant the company exclusive rights to manufacture and sell the medications for a specified period. Other pharmaceutical companies can be required to pay Pfizer royalties or licensing fees for using its patented technologies or compounds in their products. This revenue stream ensures continued income for Pfizer even after the expiration of its own patents.


    In summary, Pfizer's revenue streams primarily come from the sales of prescription drugs, vaccines, and consumer healthcare products. Collaborations, licensing agreements, and patent royalties further contribute to the company's financial success. With its diversified portfolio and ongoing research and development efforts, Pfizer continues to thrive in the pharmaceutical industry.

    Pfizer Business Model Canvas Explained


    In this section, we will delve into the details of the Pfizer Business Model Canvas, which provides a comprehensive overview of how Pfizer operates and creates value in the pharmaceutical industry. The Business Model Canvas is a strategic management tool that enables organizations to understand, analyze, and communicate their business models in a concise and visual format. By breaking down various components of Pfizer's business model, we can gain insights into the company's key activities, resources, value proposition, and more.

    Key Partnerships

    One crucial aspect of Pfizer's business model is its network of key partnerships. Pfizer collaborates with a range of stakeholders, including academic institutions, research organizations, contract manufacturers, and healthcare providers. These partnerships are essential for Pfizer to access cutting-edge research, expertise, and resources that enable the development of innovative drugs and therapies. By teaming up with various entities, Pfizer can tap into a diverse pool of knowledge and capabilities, allowing them to stay at the forefront of the pharmaceutical industry.

    Key Activities

    Pfizer engages in a myriad of key activities to ensure the smooth functioning of its business model. Research and development (R&D) play a pivotal role in Pfizer's operations, as they continuously strive to discover and develop new drugs and treatments. The company invests significant resources in clinical trials, testing, and regulatory processes to ensure the safety and efficacy of their products. Additionally, Pfizer engages in robust marketing and sales activities to promote their pharmaceuticals globally and expand their market reach.

    Value Proposition

    Pfizer's value proposition lies in its ability to deliver high-quality, innovative, and effective medicines to patients worldwide. The company's commitment to research and development allows them to develop breakthrough drugs that address unmet medical needs and improve patients' quality of life. Pfizer's extensive portfolio of pharmaceuticals covers a wide range of therapeutic areas, including cardiovascular, oncology, immunology, and rare diseases. Through their products, Pfizer aims to provide healthcare solutions that make a meaningful impact on patients' health outcomes.

    Key Resources

    To execute its business model successfully, Pfizer relies on a range of key resources. Their extensive research and development capabilities, state-of-the-art laboratories, and scientific expertise form the backbone of their innovation efforts. Additionally, Pfizer's strong brand reputation and intellectual property portfolio are valuable resources that contribute to their competitive advantage. Furthermore, the company's global manufacturing facilities and supply chain infrastructure enable them to produce and distribute their pharmaceuticals efficiently.

    Customer Segments

    Pfizer's customer segments encompass various stakeholders in the healthcare ecosystem. These include individual patients, healthcare providers, hospitals, pharmacies, and governments. Catering to diverse customer segments allows Pfizer to address different needs and ensure widespread access to their products. By understanding the specific requirements of each segment, Pfizer can tailor their marketing and sales strategies accordingly, fostering strong relationships and brand loyalty.


    The Pfizer Business Model Canvas provides a comprehensive framework to understand how Pfizer creates value in the pharmaceutical industry. By analyzing key partnerships, activities, resources, value proposition, and customer segments, we gain insights into the intricate workings of Pfizer's business model. This understanding enables us to appreciate the company's commitment to innovation, research, and patient-centric healthcare solutions. Through their strategic approach and focus on delivering high-quality pharmaceuticals, Pfizer continues to drive positive impacts on global health outcomes.

    Which companies are the competitors of Pfizer?


    In the ever-evolving pharmaceutical industry, Pfizer stands as one of the largest and most influential companies worldwide. However, it is essential to acknowledge that Pfizer faces competition from several other prominent pharmaceutical companies. This section will explore some of Pfizer's key competitors and shed light on their respective areas of focus and market presence.

    1. Johnson & Johnson

    Johnson & Johnson is a multinational corporation that operates across various sectors, including consumer healthcare, medical devices, and pharmaceuticals. As a competitor of Pfizer, Johnson & Johnson boasts an extensive portfolio of prescription drugs, over-the-counter medications, and innovative medical devices. Notable pharmaceutical products from Johnson & Johnson include Remicade, Invokana, and Zytiga.

    2. Novartis

    Novartis is a Swiss multinational pharmaceutical company known for its diverse range of products and services. With a strong global presence, Novartis competes directly with Pfizer in various therapeutic areas, including oncology, immunology, cardiology, and ophthalmology. Some of Novartis' well-known drugs include Gilenya, Cosentyx, and Tasigna.

    3. Merck & Co.

    Merck & Co., commonly known as MSD outside the United States and Canada, is a leading pharmaceutical company focused on research-driven innovation. As a competitor of Pfizer, Merck & Co. excels in areas such as vaccines, oncology, infectious diseases, and cardiovascular health. Key products from Merck & Co. include Gardasil, Keytruda, and Januvia.

    4. GlaxoSmithKline

    GlaxoSmithKline (GSK) is a British multinational pharmaceutical company that competes with Pfizer across various therapeutic areas. GSK's broad product range encompasses prescription medicines, vaccines, and consumer healthcare products. Notable products from GSK include Advair, Seretide, and Tivicay.

    5. AstraZeneca

    AstraZeneca is a global pharmaceutical company that focuses on the research, development, and commercialization of prescription drugs. With a diverse pipeline and a strong presence in multiple therapeutic areas, AstraZeneca presents a significant competition to Pfizer in fields such as respiratory, cardiovascular, and oncology. Key products from AstraZeneca include Crestor, Symbicort, and Tagrisso.


    While Pfizer's longstanding reputation and vast product portfolio position it as a leader in the pharmaceutical industry, it faces stiff competition from companies like Johnson & Johnson, Novartis, Merck & Co., GlaxoSmithKline, and AstraZeneca. These competitors continuously strive to develop innovative treatments, advance medical research, and capture market share. As the pharmaceutical landscape evolves, it will be interesting to observe the ongoing competition between these companies and the impact it has on the industry as a whole.

    Pfizer SWOT Analysis


    1. Strong brand reputation: Pfizer is a well-known global pharmaceutical company with a strong brand reputation. The company has been in operation for over 170 years, and its brand is associated with quality, innovation, and trustworthiness. This positive perception gives Pfizer a competitive advantage in the market.

    2. Broad product portfolio: Pfizer has a diverse range of products, including prescription medicines, vaccines, and consumer healthcare products. This broad product portfolio allows the company to cater to different market segments and reduces its dependence on a single product or therapeutic area.

    3. Extensive research and development capabilities: Pfizer invests heavily in research and development (R&D) activities to drive innovation and develop new treatments. The company has a strong pipeline of potential blockbuster drugs, which positions it well for future growth and revenue generation.

    4. Global presence: Pfizer operates in more than 175 countries worldwide, giving it a significant global presence. This enables the company to leverage economies of scale, reach a large customer base, and adapt to the specific needs and regulations of different markets.


    1. Patent expirations: Like many pharmaceutical companies, Pfizer faces the challenge of patent expirations. When patents expire, generic alternatives can enter the market, leading to a decline in sales and profitability. Pfizer has experienced this with the expiration of patents for some of its blockbuster drugs, such as Lipitor and Viagra.

    2. Dependence on a few key products: Despite having a broad product portfolio, Pfizer relies heavily on a few key products for a significant portion of its revenue. This concentration of revenue creates vulnerability if these products face competition or patent expiration.

    3. Regulatory challenges: The pharmaceutical industry is subject to strict regulations and compliance requirements. Pfizer faces challenges in navigating complex regulatory environments, obtaining approvals for new products, and complying with changing regulations in different markets. These challenges can result in delays in product launches and increased costs.


    1. Growing demand for healthcare: The global healthcare industry is experiencing significant growth due to factors such as an aging population, increasing prevalence of chronic diseases, and rising healthcare expenditure. This presents an opportunity for Pfizer to expand its market share and revenue by offering innovative treatments and healthcare solutions.

    2. Expansion into emerging markets: Emerging markets, such as India, China, and Brazil, offer immense growth potential for pharmaceutical companies. These markets have large populations and increasing disposable incomes, creating a growing demand for healthcare products. Pfizer can capitalize on this opportunity by expanding its presence and tailoring its products to meet the specific needs of these markets.

    3. Strategic partnerships and acquisitions: Pfizer can explore strategic partnerships and acquisitions to strengthen its position in the market and enhance its product portfolio. Collaborations with academic institutions, research organizations, and other pharmaceutical companies can facilitate access to new technologies, research capabilities, and potential blockbuster drugs.


    1. Intense competition: The pharmaceutical industry is highly competitive, with numerous multinational and local players vying for market share. Pfizer faces competition from both branded and generic drug manufacturers, which can affect its pricing power, market position, and profitability.

    2. Pricing pressures: Governments, health insurance companies, and other payers are increasingly putting pressure on pharmaceutical companies to reduce drug prices. This can impact Pfizer's profitability, especially for its high-cost specialty drugs, and require the company to adopt pricing strategies that balance affordability with profitability.

    3. Intellectual property challenges: Pfizer's success relies heavily on its ability to protect its intellectual property rights. The company faces the risk of patent challenges, intellectual property theft, and counterfeit products, which can erode its market share and revenue.

    In conclusion, Pfizer possesses several strengths such as a strong brand reputation, broad product portfolio, extensive R&D capabilities, and global presence. However, it also faces weaknesses related to patent expirations, dependence on key products, and regulatory challenges. The company has opportunities to capitalize on the growing demand for healthcare, expand into emerging markets, and pursue strategic partnerships. Nevertheless, it must also navigate threats such as intense competition, pricing pressures, and intellectual property challenges. By leveraging its strengths and addressing its weaknesses, Pfizer can position itself for continued success in the pharmaceutical industry.

    Key Takeaways

    • Pfizer is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of Pfizer is to discover, develop, and deliver innovative medicines and vaccines that improve the lives of people worldwide.
    • Pfizer makes money primarily through the sale of pharmaceutical products, including prescription medicines, vaccines, and consumer healthcare products.
    • The Pfizer Business Model Canvas explains the key aspects of how the company creates and delivers value, such as its key activities, resources, partnerships, and customer segments.
    • Some of Pfizer's major competitors in the pharmaceutical industry include Johnson & Johnson, Novartis, Merck & Co., and GlaxoSmithKline.
    • A SWOT analysis of Pfizer reveals its strengths, such as a strong brand and extensive portfolio, weaknesses like patent expirations, opportunities in emerging markets, and threats like generic competition and regulatory challenges.


    In conclusion, Pfizer is a multinational pharmaceutical corporation that has a strong presence in the healthcare industry. As for ownership, Pfizer is a publicly traded company, with its ownership distributed among thousands of shareholders.

    The mission statement of Pfizer is to discover, develop, and provide innovative medicines and vaccines that improve the lives of people around the world. With a focus on research and development, Pfizer aims to deliver breakthrough treatments and healthcare solutions to address unmet medical needs.

    Pfizer mainly generates revenue through the sale of its pharmaceutical products and vaccines. By leveraging its extensive portfolio of drugs, Pfizer caters to a wide range of therapeutic areas and serves both the prescription and consumer healthcare markets. Additionally, the company also earns income from licensing agreements and collaborations with other pharmaceutical companies.

    When it comes to understanding Pfizer's business model, the Business Model Canvas provides a comprehensive framework. This model highlights key aspects such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure. By examining these elements, one can gain a better understanding of how Pfizer creates and delivers value to its customers and stakeholders.

    In terms of competition, Pfizer faces several formidable rivals in the pharmaceutical industry. Some of its main competitors include Johnson & Johnson, Merck & Co., Novartis, and GlaxoSmithKline. These companies also operate on a global scale and constantly strive to develop innovative drugs and treatments.

    Finally, conducting a SWOT analysis of Pfizer reveals its strengths, weaknesses, opportunities, and threats. Pfizer's strengths lie in its extensive product portfolio, strong research capabilities, and global presence. However, weaknesses such as patent expirations and regulatory challenges can pose significant obstacles. The opportunities for Pfizer include emerging markets, advancements in technology, and increasing demand for healthcare solutions. On the other hand, threats such as intense competition, pricing pressures, and intellectual property issues must be carefully managed.

    Overall, Pfizer's consistent focus on innovation, research, and development has positioned it as a leading player in the pharmaceutical industry. Its mission to improve lives and commitment to delivering high-quality healthcare solutions make it a trusted choice for patients and healthcare providers worldwide.

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