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Perrigo: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 08, 2023

Inside This Article


    In this blog article, we will delve into the business model of Perrigo, a leading global healthcare company. Perrigo operates in the consumer self-care, specialty generics, and prescription segments, providing a wide range of affordable and accessible healthcare solutions. Through a thorough SWOT analysis, we will evaluate the company's strengths, weaknesses, opportunities, and threats. Additionally, we will explore the key competitors in the industry, analyzing their strategies and market positions. Join us as we examine Perrigo's business model, assess its growth potential, and gain insights into the competitive landscape for 2023.

    What You Will Learn:

    • Who owns Perrigo and the significance of its ownership structure
    • The mission statement of Perrigo and how it guides the company's operations
    • The various ways Perrigo generates revenue and sustains its business model
    • An in-depth understanding of the Perrigo Business Model Canvas and its components
    • The major competitors of Perrigo and their impact on the company's market position
    • A comprehensive SWOT analysis of Perrigo, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Perrigo?

    Introduction to Perrigo

    Perrigo is a global healthcare company that specializes in the production and distribution of over-the-counter (OTC) and prescription pharmaceuticals, nutritional products, and active pharmaceutical ingredients. With a diverse product portfolio, Perrigo serves millions of customers worldwide, ensuring access to affordable and high-quality healthcare solutions.

    Ownership Structure

    Perrigo operates as a publicly traded company, meaning that its ownership is distributed among various shareholders who hold shares of the company's stock. As of [insert year], the ownership structure of Perrigo is as follows:

    1. Institutional Investors: Institutional investors, such as mutual funds, pension funds, and insurance companies, collectively hold a significant portion of Perrigo's shares. These entities often invest on behalf of their clients and have the resources to make substantial investments in companies like Perrigo.

    2. Individual Shareholders: Individual investors, including retail investors and employees, also own a portion of Perrigo. These shareholders may have purchased shares through brokerage accounts or as part of the company's employee stock ownership plan (ESOP).

    3. Board of Directors: The board of directors of Perrigo, consisting of experienced professionals from various industries, holds shares in the company. They are responsible for making strategic decisions, monitoring the company's performance, and representing the interests of shareholders.

    4. Executive Team: Perrigo's executive team, including the CEO, CFO, and other key executives, also holds shares in the company. This aligns their interests with those of shareholders and incentivizes them to work towards the company's growth and success.

    Notable Shareholders

    While the exact ownership percentages may change over time due to buying and selling of shares, some notable shareholders of Perrigo include:

    1. Vanguard Group: One of the largest investment management companies globally, Vanguard Group holds a significant stake in Perrigo. As a major institutional investor, their investment decisions can have a notable impact on the company's stock price.

    2. BlackRock: Another prominent institutional investor, BlackRock, has a substantial ownership stake in Perrigo. Their expertise in asset management and extensive resources make them a key player in the company's ownership structure.

    3. Dimensional Fund Advisors: Known for their systematic investment strategies, Dimensional Fund Advisors also holds a noteworthy portion of Perrigo's shares. Their investment approach focuses on long-term value creation, which can positively influence the company's performance.


    Perrigo's ownership is diversified among various institutional investors, individual shareholders, the board of directors, and the executive team. This diverse ownership structure reflects the company's commitment to transparency and accountability, as well as its ability to attract investments from leading financial institutions. Understanding the ownership landscape of Perrigo provides insights into the company's stability, growth potential, and its shareholders' influence on strategic decision-making.

    What is the mission statement of Perrigo?

    The Mission Statement of Perrigo: Empowering Health and Wellness for All

    Perrigo, a leading global healthcare company, is guided by a clear and impactful mission statement that drives its operations and strategic decisions. The mission statement of Perrigo can be summarized as follows: "To empower individuals and families by providing quality, affordable healthcare products, making a positive impact on their health and well-being."

    Perrigo's mission statement reflects the company's commitment to promoting health and wellness for all, regardless of socioeconomic status or geographic location. By focusing on the affordability and accessibility of healthcare products, Perrigo aims to ensure that everyone can have access to the essential medications and personal care items they need.

    A Commitment to Quality and Affordability

    At the heart of Perrigo's mission statement is the goal to provide quality healthcare products at affordable prices. The company understands that access to affordable healthcare is crucial for individuals and families to live healthy lives. By manufacturing and distributing a wide range of over-the-counter (OTC) products, generic prescription medications, and nutritional supplements, Perrigo strives to make healthcare more accessible and affordable for all.

    Perrigo achieves its commitment to quality by adhering to rigorous manufacturing standards and regulatory requirements. The company invests in research and development to ensure that its products meet or exceed industry standards. Moreover, Perrigo continuously evaluates and improves its manufacturing processes to enhance quality control and efficiency, further ensuring the safety and effectiveness of its products.

    Making a Positive Impact on Health and Well-being

    Perrigo's mission statement also emphasizes its dedication to making a positive impact on the health and well-being of individuals and families. The company recognizes that healthcare extends beyond the treatment of illnesses and encompasses overall wellness. In line with this philosophy, Perrigo develops and markets a diverse range of products that address various health needs, including cough and cold remedies, skincare products, vitamins, and more.

    By offering a comprehensive portfolio of healthcare solutions, Perrigo aims to empower individuals to take control of their health and well-being. Whether it's managing common ailments or maintaining a healthy lifestyle, Perrigo's products provide consumers with convenient and affordable options to support their wellness journeys.


    Perrigo's mission statement encapsulates its commitment to empowering health and wellness for all individuals and families. Through the provision of quality, affordable healthcare products, the company strives to make a positive impact on the lives of people worldwide. Perrigo's dedication to accessibility, affordability, and quality ensures that individuals can access the essential healthcare products they need to lead healthier, happier lives.

    How does Perrigo make money?


    Perrigo is a global healthcare company that specializes in the development, manufacturing, and distribution of over-the-counter (OTC) and generic prescription medications, as well as consumer healthcare products. With a diverse portfolio of brands and a strong presence in both retail and wholesale markets, Perrigo generates revenue through various channels. In this section, we will explore the primary sources of income for Perrigo.

    Pharmaceutical Products

    One of the key ways Perrigo makes money is through the sale of pharmaceutical products. The company manufactures and markets a wide range of generic prescription drugs, offering affordable alternatives to brand-name medications. By leveraging its expertise in formulation development and manufacturing capabilities, Perrigo is able to produce high-quality generic drugs that meet strict regulatory standards. These products are then distributed to pharmacies, hospitals, and other healthcare providers, generating substantial revenue for the company.

    Over-the-Counter (OTC) Medications

    Perrigo is also a leading provider of OTC medications, catering to the needs of consumers seeking self-care solutions for common ailments. The company offers a diverse portfolio of OTC products, including pain relievers, allergy medications, cough and cold remedies, and more. By leveraging its strong retail partnerships and extensive distribution network, Perrigo ensures its products are widely available to consumers. The revenue generated from the sale of OTC medications contributes significantly to Perrigo's bottom line.

    Consumer Healthcare Products

    Apart from pharmaceuticals, Perrigo generates revenue through the sale of consumer healthcare products. These include vitamins, minerals, dietary supplements, and personal care items. Perrigo's consumer healthcare division focuses on developing and marketing products that promote health and wellness. By tapping into the growing demand for self-care and preventive healthcare, Perrigo is able to generate a steady stream of income from these products.

    Contract Manufacturing

    In addition to selling its own branded products, Perrigo also offers contract manufacturing services to other companies. Through its state-of-the-art manufacturing facilities and expertise in regulatory compliance, Perrigo helps third-party clients bring their own healthcare products to market. This provides an additional revenue stream for Perrigo while leveraging its manufacturing capabilities and industry knowledge.

    Geographic Diversification

    Perrigo's revenue is also influenced by its geographic diversification. The company operates in multiple countries, including the United States, Europe, and other international markets. By expanding its presence globally, Perrigo not only taps into different consumer markets but also diversifies its revenue streams. This geographic diversification helps mitigate risks associated with specific market conditions or regulatory changes, ensuring a more stable revenue base for the company.


    Perrigo's ability to generate revenue from various sources demonstrates its strong position in the healthcare industry. Through the sale of pharmaceutical products, OTC medications, consumer healthcare products, and contract manufacturing services, Perrigo has established itself as a trusted provider of affordable healthcare solutions. Moreover, its geographic diversification further strengthens its revenue streams. As Perrigo continues to innovate and expand its product portfolio, it is well-positioned to maintain its financial success in the years to come.

    Perrigo Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps identify and analyze the various components of a business's value proposition, customer segments, key activities, resources, and revenue streams. It provides a visual representation of how a company creates, delivers, and captures value.

    Understanding Perrigo's Business Model Canvas

    Perrigo, a leading global healthcare company, utilizes the Business Model Canvas to outline its key business elements and drive its growth strategy. Let's take a closer look at how Perrigo's business model canvas is structured:

    1. Customer Segments

    Perrigo serves a wide range of customer segments, including consumers, retailers, pharmacies, and healthcare professionals. By understanding the specific needs and preferences of each segment, Perrigo is able to tailor its product offerings and marketing strategies accordingly.

    2. Value Proposition

    Perrigo's value proposition lies in providing affordable, high-quality healthcare products to its customers. Through its extensive product portfolio, which includes over-the-counter medications, generic prescription drugs, and nutritional supplements, Perrigo aims to improve the health and well-being of individuals worldwide.

    3. Channels

    Perrigo utilizes a multi-channel distribution strategy to reach its customers effectively. It leverages both traditional retail channels, such as pharmacies and supermarkets, and online platforms to ensure easy accessibility and availability of its products.

    4. Customer Relationships

    Building strong and lasting customer relationships is crucial for Perrigo. The company strives to provide outstanding customer service and support to enhance customer satisfaction and loyalty. It engages in continuous communication with its customers through various channels, including social media, email marketing, and customer feedback platforms.

    5. Key Activities

    Perrigo's key activities revolve around research and development, manufacturing, and quality control of its healthcare products. The company invests heavily in innovative technologies and processes to ensure the safety, efficacy, and compliance of its products with stringent regulatory standards.

    6. Key Resources

    Perrigo's key resources include its state-of-the-art manufacturing facilities, research laboratories, intellectual property, and a talented workforce. These resources enable the company to deliver high-quality products efficiently and effectively.

    7. Key Partnerships

    Collaboration and strategic partnerships play a vital role in Perrigo's business model. The company collaborates with healthcare professionals, regulatory agencies, suppliers, and distributors to ensure the availability and accessibility of its products in various markets. These partnerships help Perrigo expand its reach and strengthen its market position.

    8. Revenue Streams

    Perrigo generates revenue primarily through the sales of its healthcare products. Its diversified product portfolio and global presence contribute to a stable and sustainable revenue stream. Additionally, the company may also generate revenue through licensing agreements and partnerships.

    By utilizing the Business Model Canvas, Perrigo gains a comprehensive understanding of its business model and can make informed strategic decisions to drive growth and deliver value to its customers and stakeholders.

    Which companies are the competitors of Perrigo?

    Major Competitors

    Perrigo, a leading global provider of over-the-counter health and wellness solutions, faces fierce competition in the pharmaceutical industry. Here are some of its major competitors:

    1. Johnson & Johnson (J&J): Known for its diverse portfolio of consumer healthcare products, J&J competes with Perrigo in various segments such as skincare, oral care, and baby care. With well-established brands like Neutrogena, Listerine, and Johnson's, J&J poses a significant challenge to Perrigo's market share.

    2. GlaxoSmithKline (GSK): As a prominent pharmaceutical company, GSK is a strong competitor for Perrigo in the over-the-counter (OTC) segment. GSK's brands, including Panadol, Sensodyne, and Voltaren, compete directly with Perrigo's products such as pain relievers, toothpaste, and topical analgesics.

    3. Procter & Gamble (P&G): With an extensive range of consumer health and personal care products, P&G is another notable competitor of Perrigo. P&G's portfolio includes brands like Vicks, Crest, and Gillette, which compete with Perrigo's offerings in categories such as cold remedies, oral hygiene, and shaving products.

    Generic Competitors

    Apart from major pharmaceutical companies, Perrigo also faces competition from generic drug manufacturers, who produce affordable alternatives to branded medications. Some of the key generic competitors for Perrigo include:

    1. Teva Pharmaceutical Industries: As the world's largest generic drug manufacturer, Teva competes with Perrigo in various therapeutic areas. With its wide range of generic products, Teva poses a considerable challenge to Perrigo's market share and pricing strategies.

    2. Mylan: Another major player in the generic pharmaceutical industry, Mylan competes with Perrigo in numerous therapeutic categories, including allergy relief, gastrointestinal medications, and dermatology products. Mylan's global presence and strong distribution network make it a tough competitor for Perrigo.

    3. Sandoz: As a division of Novartis, Sandoz is one of the largest generic drug manufacturers worldwide. Sandoz's portfolio encompasses a wide range of generic products, including both prescription and OTC medications, which directly compete with Perrigo's offerings.

    In conclusion, Perrigo faces competition from both major pharmaceutical companies and generic drug manufacturers. Staying ahead in this dynamic market requires Perrigo to continuously innovate, maintain quality standards, and strategically position itself in order to retain and expand its customer base.

    Perrigo SWOT Analysis


    • Strong global presence: Perrigo has a well-established global footprint, with operations in over 35 countries. This allows the company to access a wide customer base and tap into various markets, reducing its dependence on any one region.

    • Diverse product portfolio: The company offers a diverse range of over-the-counter (OTC) healthcare products, including generic drugs, vitamins, nutritional supplements, and infant formula. This broad product portfolio helps Perrigo cater to different customer needs and provides a competitive advantage.

    • Innovation and R&D capabilities: Perrigo invests significantly in research and development (R&D) activities to develop new and improved products. The company's focus on innovation allows it to stay ahead in the market and deliver high-quality, effective products to its customers.


    • Dependence on a few key customers: Perrigo's business is reliant on a few major customers, such as large retailers and pharmacy chains. This concentration of customers poses a risk if Perrigo loses any of these key accounts or faces challenges in maintaining the relationship.

    • Vulnerability to regulatory changes: The pharmaceutical industry is subject to strict regulations and compliance requirements. Any changes in regulations, such as pricing policies or product safety standards, can significantly impact Perrigo's operations and profitability.

    • Lack of brand recognition: While Perrigo is a leading provider of generic and store-brand OTC products, it often operates under the retailer's private label, which limits its brand recognition. This makes it challenging for Perrigo to differentiate itself from competitors and potentially affects customer loyalty.


    • Growing demand for generic drugs: The increasing focus on cost-effective healthcare solutions and the expiration of patents for several branded drugs present an opportunity for Perrigo's generic drug portfolio. The demand for affordable medications is expected to rise, and Perrigo can capitalize on this trend.

    • Expansion into emerging markets: Perrigo can explore opportunities in emerging markets, where there is a growing middle class and an increasing demand for healthcare products. By expanding its presence in these markets, the company can tap into new customer segments and drive revenue growth.

    • Strategic partnerships and acquisitions: Perrigo can consider strategic alliances, partnerships, or acquisitions to expand its product portfolio, enter new markets, or enhance its technological capabilities. Collaborations with local manufacturers or acquisitions of companies with complementary products can help Perrigo strengthen its market position.


    • Intense competition: The healthcare industry, especially the OTC segment, is highly competitive, with numerous players vying for market share. Perrigo faces competition from both generic and branded pharmaceutical companies, as well as private label manufacturers. This intense competition can put pressure on pricing and erode Perrigo's market share.

    • Counterfeit products and brand reputation: The sale of counterfeit pharmaceutical products is a significant concern in the industry. If Perrigo's products are counterfeited, it can damage the company's reputation and erode customer trust. Perrigo needs to invest in robust quality control measures and brand protection strategies to mitigate this threat.

    • Economic and political uncertainties: Factors such as economic recessions, currency fluctuations, and political instability can impact Perrigo's business operations. These uncertainties can disrupt supply chains, increase costs, and affect consumer purchasing power, posing challenges for Perrigo's growth and profitability.

    By conducting a thorough SWOT analysis, Perrigo can identify its strengths, weaknesses, opportunities, and threats to make informed strategic decisions and steer the company towards sustainable growth.

    Key Takeaways

    • Perrigo is owned by its shareholders, who are individuals and institutional investors that hold shares in the company.
    • Perrigo's mission statement is to provide quality, affordable healthcare products and strive to improve the well-being of people around the world.
    • Perrigo makes money primarily by manufacturing and distributing over-the-counter (OTC) healthcare products, generic drugs, and nutritional supplements.
    • Perrigo's business model canvas includes key elements such as key activities (manufacturing and distribution), key partners (suppliers and retailers), key resources (manufacturing facilities, intellectual property), and customer segments (consumers, retailers, healthcare providers).
    • Competitors of Perrigo include pharmaceutical companies such as Johnson & Johnson, GlaxoSmithKline, and Pfizer, as well as other generic drug manufacturers and OTC healthcare product companies.
    • Perrigo's SWOT analysis highlights its strengths (strong brand presence, extensive product portfolio), weaknesses (reliance on a few key customers, vulnerability to regulatory changes), opportunities (global expansion, growing demand for OTC healthcare products), and threats (intense competition, potential legal and regulatory challenges).


    In conclusion, Perrigo is a leading global healthcare company that specializes in the production and distribution of over-the-counter and generic prescription pharmaceuticals, as well as consumer health products. The company's mission is to provide affordable, high-quality healthcare products to improve the well-being of consumers worldwide. Perrigo generates its revenue through the sale of its diverse product portfolio, which includes a wide range of medications, vitamins, supplements, and personal care items.

    By analyzing Perrigo's business model canvas, we can see the key elements that drive its success. The company focuses on key activities such as research and development, manufacturing, and distribution, ensuring that they consistently deliver safe and effective products to their customers. Perrigo has built strong customer relationships and distribution networks, maintaining a competitive advantage in the market.

    When it comes to competitors, Perrigo faces competition from both generic pharmaceutical companies and consumer health product manufacturers. Some of its main competitors include Teva Pharmaceutical Industries, Mylan, Johnson & Johnson, and GlaxoSmithKline. Despite the competition, Perrigo's diverse product portfolio and commitment to quality give it a unique position in the market.

    Conducting a SWOT analysis of Perrigo reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its extensive manufacturing capabilities, global reach, and strong brand reputation. However, Perrigo also faces challenges such as increasing regulatory pressures and the need to adapt to changing market trends. Nevertheless, the company has several opportunities for growth, including expanding its product offerings and entering new markets.

    In conclusion, Perrigo is a well-established healthcare company with a clear mission, a strong business model, and competitive positioning in the industry. As the company continues to innovate and adapt to market demands, it is well-positioned to maintain its success and contribute to the well-being of consumers around the world.

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