Presentations made painless

Company > PepsiCo: Business Model, SWOT Analysis, and Competitors 2023

PepsiCo: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 18, 2023

Inside This Article


    In this blog article, we will delve into PepsiCo's business model, conduct a SWOT analysis, and explore its competitors in 2023. PepsiCo, a global food and beverage company, has a diverse product portfolio that includes popular brands like Pepsi, Lay's, Gatorade, and Tropicana. We will examine how PepsiCo's business model has evolved over the years to adapt to changing consumer preferences and market dynamics. Additionally, we will analyze the strengths, weaknesses, opportunities, and threats that PepsiCo faces, and identify its key competitors in the ever-competitive food and beverage industry.

    What You Will Learn:

    • Who owns PepsiCo and the significance of its ownership structure.
    • The mission statement of PepsiCo and its implications for the company's goals and values.
    • How PepsiCo generates revenue and the key sources of its income.
    • An explanation of the PepsiCo Business Model Canvas, highlighting the key components and their interdependencies.
    • The major competitors of PepsiCo and the competitive landscape in the beverage and snack industry.
    • A comprehensive SWOT analysis of PepsiCo, examining its strengths, weaknesses, opportunities, and threats to better understand its market position and potential challenges.

    Who owns PepsiCo?


    PepsiCo is a multinational food and beverage company that is widely recognized for its iconic brands such as Pepsi, Lay's, Gatorade, Quaker, and Tropicana. With its global reach and diverse product portfolio, many investors and consumers wonder who owns PepsiCo and how the company is structured. In this section, we will delve into the ownership structure of PepsiCo and shed light on the major stakeholders involved.

    Shareholders and Ownership Structure

    PepsiCo operates as a publicly traded company, meaning its ownership is distributed among individual and institutional shareholders who hold shares of the company's stock. The largest shareholders of PepsiCo are typically institutional investors, including mutual funds, pension funds, and other investment firms. These institutions often hold significant ownership stakes due to the size and scale of their investments.

    At any given time, the ownership structure of PepsiCo can change as shareholders buy or sell their shares. However, some key stakeholders have consistently held substantial positions in the company. Topping the list are often large institutional investment firms like The Vanguard Group, BlackRock, and State Street Global Advisors. These companies manage assets on behalf of their clients and are known for their significant influence in the market.

    Additionally, individual investors, including company executives and employees, also own shares of PepsiCo. These individuals may have acquired shares through stock options, employee stock purchase plans, or direct purchases on the open market. The ownership by these individuals is relatively smaller compared to institutional investors but still contributes to the overall ownership structure.

    The PepsiCo Board of Directors

    The ownership and control of PepsiCo are ultimately overseen by its Board of Directors. The board is responsible for setting the company's strategic direction, ensuring corporate governance, and safeguarding the interests of shareholders. The board consists of various directors who are elected by shareholders to represent their interests.

    The composition of the board is diverse and includes individuals with extensive experience in business, finance, and other relevant fields. The directors are appointed based on their expertise and ability to provide valuable insights and guidance to PepsiCo's management.


    While PepsiCo is a publicly traded company, its ownership is distributed among a broad range of shareholders. Institutional investors, such as The Vanguard Group, BlackRock, and State Street Global Advisors, often hold substantial ownership stakes. Additionally, individual investors, including company executives and employees, also own shares of PepsiCo. The company's ownership structure is overseen by its Board of Directors, which ensures corporate governance and represents the interests of shareholders. By understanding the ownership structure, we gain insight into the stakeholders who play a significant role in the direction and success of PepsiCo.

    What is the mission statement of PepsiCo?


    A mission statement is a concise expression of an organization's purpose, defining why it exists and what it aims to achieve. It serves as a guiding principle, outlining the company's goals and values. PepsiCo, one of the world's leading food and beverage companies, has a clear and impactful mission statement that reflects its commitment to sustainable growth and creating a positive impact in the society.

    PepsiCo's Mission Statement

    PepsiCo's mission statement is: "To provide consumers around the world with delicious, affordable, convenient, and complementary foods and beverages from wholesome breakfasts to healthy and fun daytime snacks and beverages to evening treats." This mission statement captures the company's dedication to delivering a wide range of products that cater to various consumer preferences and needs throughout the day.

    Key Elements of PepsiCo's Mission Statement

    1. Consumer-centric approach: PepsiCo's mission statement emphasizes the company's commitment to meeting consumer demands by offering delicious, affordable, and convenient food and beverages. By aligning their product portfolio with consumer preferences, PepsiCo aims to provide satisfying options that cater to diverse tastes and lifestyles.

    2. Wholesome and healthy options: The mission statement highlights PepsiCo's focus on providing products that are not only delicious but also promote health and wellness. By offering nutritious breakfast options and healthy daytime snacks, the company recognizes the importance of supporting consumers in making informed choices for their well-being.

    3. Complementary products: PepsiCo's mission statement emphasizes the company's understanding of consumer habits and their desire for complementary food and beverage options. By providing beverages that pair well with snacks and treats to enhance the overall experience, PepsiCo aims to create a comprehensive range of products that meet consumers' desires throughout the day.

    The Purpose Behind PepsiCo's Mission Statement

    PepsiCo's mission statement serves as a compass, guiding the company's actions and decision-making. It reflects their commitment to:

    1. Sustainable growth: By focusing on delivering quality products that meet consumer needs, PepsiCo aims to sustain its growth and strengthen its position as a leader in the food and beverage industry. The mission statement aligns with the company's long-term vision of continually expanding its market presence while ensuring responsible and sustainable practices.

    2. Positive impact: PepsiCo's mission statement underscores their commitment to creating a positive impact on society. By offering a wide range of food and beverage options that are both delicious and nutritious, the company strives to contribute to the well-being of its consumers and the communities it serves.


    PepsiCo's mission statement encapsulates the company's dedication to meeting consumer demands by providing a diverse range of delicious, affordable, convenient, and complementary food and beverage options. By emphasizing the importance of health, sustainability, and positive impact, PepsiCo aims to stay at the forefront of the industry while creating value for its consumers and society as a whole.

    How does PepsiCo make money?


    PepsiCo is a multinational food and beverage company that operates in over 200 countries and territories worldwide. With a diverse portfolio of products, PepsiCo has been able to generate significant revenue through various channels. In this section, we will explore how PepsiCo makes money and the key drivers behind its financial success.

    Beverage Sales

    PepsiCo's beverage division is a major contributor to its revenue stream. The company offers a wide range of beverages, including carbonated soft drinks, juices, sports drinks, ready-to-drink teas, and coffees. Some of its popular brands include Pepsi, Mountain Dew, Gatorade, Tropicana, and Lipton. Through strategic marketing and distribution efforts, PepsiCo has been able to capture a significant market share in the global beverage industry, leading to substantial sales and revenue growth.

    Snack Foods

    PepsiCo is equally known for its snack food division, which includes well-known brands like Lay's, Doritos, Cheetos, and Quaker Oats. Snack foods account for a significant portion of PepsiCo's revenue, as these products have a broad consumer appeal and are often consumed as convenient, on-the-go snacks. The company's ability to innovate and introduce new flavors and product variations has helped it maintain a strong presence in the competitive snack food market.

    Global Expansion

    PepsiCo's global expansion strategy has played a crucial role in its revenue generation. By entering new markets and expanding its distribution network, PepsiCo has been able to tap into the growing consumer demand for its products worldwide. The company's strong international presence has allowed it to diversify its revenue sources and reduce its dependence on any single market, further bolstering its financial performance.

    Branding and Marketing

    Effective branding and marketing initiatives have been instrumental in PepsiCo's revenue growth. The company invests heavily in advertising campaigns, sponsorships, and endorsements to enhance brand awareness and consumer loyalty. PepsiCo's collaborations with popular celebrities and athletes, along with its sponsorship of major sporting events, have significantly contributed to its revenue by creating brand recognition and driving consumer demand.

    Diversification into Healthier Options

    Recognizing the evolving consumer preferences for healthier options, PepsiCo has expanded its product portfolio to include healthier snacks and beverages. This diversification enables the company to target health-conscious consumers who seek nutritious alternatives. Brands like Naked Juice, Quaker Oats, and Baked Lay's cater to this growing market segment, contributing to PepsiCo's revenue growth and ensuring its relevance in an increasingly health-conscious world.


    PepsiCo's ability to generate revenue from multiple sources, including beverage sales, snack foods, global expansion, branding and marketing efforts, and diversification into healthier options, has made it a formidable player in the food and beverage industry. By staying attuned to consumer preferences and evolving market trends, PepsiCo continues to adapt and innovate, ensuring its continued financial success in the years to come.

    PepsiCo Business Model Canvas Explained


    The PepsiCo Business Model Canvas is a strategic management tool that provides a comprehensive overview of the key elements involved in PepsiCo's business operations. It allows us to understand how the company creates, delivers, and captures value in the market. This article aims to explain the different components of the PepsiCo Business Model Canvas and shed light on how they contribute to the company's success.

    Key Partnerships

    PepsiCo's success is built on a network of strategic partnerships that play a crucial role in various aspects of its business. The company collaborates with suppliers, bottlers, distributors, and retailers to ensure the availability of its products worldwide. These partnerships help PepsiCo optimize its supply chain, reduce costs, and enhance its distribution capabilities. Additionally, the company also forms partnerships with celebrity endorsers and sponsors major sports events to strengthen its brand image and reach a wider audience.

    Key Activities

    PepsiCo engages in a range of key activities to deliver its products to the market successfully. These activities include research and development, manufacturing, marketing, and sales. Research and development play a vital role in PepsiCo's ability to innovate and introduce new products that cater to evolving consumer preferences. Manufacturing facilities around the globe produce PepsiCo's vast portfolio of beverages, snacks, and food products. Marketing and sales activities ensure effective promotion and distribution of these products to reach consumers worldwide.

    Value Proposition

    PepsiCo offers a diverse range of products that cater to various consumer needs and preferences. The company focuses on delivering high-quality, convenient, and great-tasting beverages, snacks, and food items. PepsiCo's value proposition lies in its ability to consistently innovate and adapt to changing consumer trends. Whether it's introducing healthier snack options or offering a wide range of beverage choices, PepsiCo aims to provide value to its customers by offering products that resonate with their lifestyles and preferences.

    Customer Segments

    PepsiCo serves a broad range of customer segments, targeting both individuals and businesses. The company's portfolio includes well-known brands like Pepsi, Mountain Dew, Lay's, Doritos, Gatorade, Tropicana, and Quaker, which appeal to consumers across different age groups and demographics. PepsiCo also caters to the needs of business customers through its foodservice and vending divisions, providing a wide range of products for restaurants, convenience stores, and other establishments.

    Customer Relationships

    PepsiCo maintains diverse customer relationships through various channels. The company focuses on building strong brand loyalty by engaging with consumers through advertising campaigns, social media presence, and sponsorship of sports and entertainment events. Additionally, PepsiCo also collaborates with retailers and distributors to ensure that its products are readily available to customers. The company strives to provide excellent customer service and consistently meet consumer expectations to foster long-term relationships.

    Revenue Streams

    PepsiCo generates revenue through the sale of its beverages, snacks, and food products. The company's diversified portfolio of brands allows it to generate income from various sources, including carbonated soft drinks, non-carbonated beverages, salty snacks, and healthier food options. Revenue is primarily generated through sales to retailers, distributors, and other business customers. The global reach of PepsiCo's products contributes to its ability to generate substantial revenue streams.

    Key Resources

    PepsiCo's key resources include its strong brand portfolio, extensive distribution network, research and development capabilities, manufacturing facilities, and human capital. The company's brands are recognized globally and hold significant value in the market. The distribution network ensures that PepsiCo's products reach consumers efficiently and effectively. Research and development capabilities drive innovation and allow the company to stay ahead of competitors. Manufacturing facilities enable the production of high-quality products at scale, while PepsiCo's talented workforce plays a crucial role in the company's success.


    The PepsiCo Business Model Canvas provides a comprehensive view of how the company operates and creates value in the market. By understanding the key components of the canvas, we can appreciate the strategic decisions and activities that contribute to PepsiCo's continued success. From strong partnerships and innovative products to diverse customer segments and revenue streams, PepsiCo's business model exemplifies a well-rounded approach to meeting consumer needs and driving growth in the food and beverage industry.

    Which companies are the competitors of PepsiCo?


    One of PepsiCo's main competitors is Coca-Cola. Both companies are major players in the beverage industry and compete fiercely for market share. Coca-Cola offers a wide range of carbonated and non-carbonated beverages, including its signature Coca-Cola brand, Sprite, Fanta, and various water and juice products. The rivalry between PepsiCo and Coca-Cola is often referred to as the "cola wars" and has been ongoing for decades. Both companies invest heavily in advertising and marketing to attract consumers and maintain their competitive edge.


    Nestlé is another significant competitor of PepsiCo, particularly in the food and snack industry. Nestlé offers a diverse portfolio of products, including chocolates, dairy products, ice cream, pet food, and more. Some of Nestlé's well-known brands include KitKat, Maggi, Nescafé, and Purina. While PepsiCo focuses on snacks and beverages, Nestlé's vast range of food products competes directly with PepsiCo's snack offerings, such as Lay's, Doritos, and Cheetos. The competition between PepsiCo and Nestlé extends beyond the United States and spans globally.

    Dr Pepper Snapple Group

    Dr Pepper Snapple Group, now part of Keurig Dr Pepper, is another competitor of PepsiCo, particularly in the beverage industry. Dr Pepper Snapple Group produces and markets a variety of carbonated soft drinks, juices, teas, mixers, and other beverages. Some of their popular brands include Dr Pepper, 7UP, Snapple, and Canada Dry. While PepsiCo has a broader beverage portfolio with brands like Pepsi, Mountain Dew, and Gatorade, Dr Pepper Snapple Group's strong presence in the carbonated soft drink market poses a competitive challenge for PepsiCo.

    Mondelez International

    Mondelez International is a multinational food conglomerate that competes with PepsiCo in the snack industry. Mondelez offers a wide range of snack products, including Oreo cookies, Cadbury chocolates, Ritz crackers, and Triscuit crackers. Their diverse portfolio overlaps with PepsiCo's snack offerings, making them direct competitors. Both companies strive to capture consumers' attention and loyalty through innovative products, marketing campaigns, and strategic partnerships.

    Kraft Heinz

    Kraft Heinz is a major player in the food industry and competes with PepsiCo in various categories. The company offers a wide range of food products, including condiments, sauces, cheese, frozen meals, and snacks. Some of Kraft Heinz's well-known brands include Kraft, Heinz, Oscar Mayer, and Planters. PepsiCo's snack products, such as Lay's and Ruffles potato chips, directly compete with Kraft Heinz's snack offerings. The competition between the two companies extends beyond snacks, as both strive to dominate different segments of the food market.

    Overall, PepsiCo faces stiff competition from established players in the beverage and food industries. The rivalry with Coca-Cola, Nestlé, Dr Pepper Snapple Group, Mondelez International, and Kraft Heinz drives innovation, marketing campaigns, and product development as these companies vie for consumers' preferences and market dominance.

    PepsiCo SWOT Analysis


    PepsiCo, one of the leading global food and beverage companies, has several strengths that contribute to its success in the market.

    1. Diverse Product Portfolio: PepsiCo boasts a wide range of products, including popular brands like Pepsi, Lay's, Gatorade, Tropicana, and Quaker. This diverse portfolio allows the company to cater to various consumer preferences and capture a larger market share.

    2. Strong Brand Recognition: PepsiCo's brands have high levels of recognition and consumer loyalty, which gives the company a competitive advantage. The iconic Pepsi logo and memorable advertising campaigns have helped build a strong brand image over the years.

    3. Global Presence: With operations in more than 200 countries, PepsiCo has a strong global presence. This global reach allows the company to tap into different markets and benefit from economies of scale, enhancing its profitability.

    4. Innovation and Research: PepsiCo invests heavily in research and development to drive innovation in its products. This commitment to innovation enables the company to stay ahead of consumer trends and introduce new products that cater to changing preferences.


    Despite its strengths, PepsiCo also faces some weaknesses that could pose challenges to its growth and profitability.

    1. Dependence on Carbonated Beverages: While PepsiCo has diversified its product portfolio, it still heavily relies on carbonated beverages like Pepsi for a significant portion of its revenue. This dependence exposes the company to fluctuations in consumer demand and changing health trends that may favor healthier alternatives.

    2. Limited Presence in Health and Wellness Segment: Although PepsiCo has made efforts to expand its offerings in the health and wellness space, it still lags behind competitors in this segment. The company's portfolio is still dominated by snacks and beverages that are perceived as less healthy, which could limit its growth potential in the long run.

    3. Brand Image Perception: PepsiCo has faced criticism in the past regarding its impact on public health and environmental sustainability. Negative perceptions surrounding issues like sugar content, plastic waste, and water usage could affect the company's brand image and consumer trust.


    PepsiCo has several opportunities that it can leverage to further strengthen its market position and drive growth.

    1. Growing Demand for Healthier Options: As consumers become more health-conscious, there is a growing demand for healthier food and beverage options. PepsiCo can capitalize on this trend by increasing its focus on developing and promoting healthier alternatives to its existing products, such as low-sugar beverages, organic snacks, and plant-based options.

    2. Expansion into Emerging Markets: Emerging markets, particularly in Asia and Latin America, present significant growth opportunities for PepsiCo. These regions have a large population and a growing middle class, which creates a favorable consumer market for the company. By tailoring its products to local tastes and preferences, PepsiCo can expand its market share in these regions.

    3. Acquisitions and Partnerships: PepsiCo can explore strategic acquisitions and partnerships to diversify its product offerings and strengthen its presence in new markets. Collaborating with local brands or acquiring companies with innovative products can help PepsiCo tap into niche markets and gain a competitive edge.


    Despite its strengths and opportunities, PepsiCo also faces threats that could impact its business operations and profitability.

    1. Intense Competition: The food and beverage industry is highly competitive, with numerous global and regional players vying for market share. Competitors like The Coca-Cola Company and Nestle pose a significant threat to PepsiCo's market dominance, especially in specific product categories.

    2. Changing Consumer Preferences: Consumer preferences and trends are constantly evolving, and PepsiCo must stay attuned to these changes. Shifts towards healthier options, increased focus on sustainability, and changing taste preferences can pose challenges for the company if it fails to adapt quickly.

    3. Regulatory Environment: The food and beverage industry is subject to various regulations, including those related to product labeling, health claims, and advertising. Changes in regulations or the introduction of stricter guidelines can impact PepsiCo's marketing strategies and product formulations, potentially affecting its sales and profitability.

    In conclusion, while PepsiCo has several strengths and opportunities to capitalize on, it also faces weaknesses and threats that require careful consideration and strategic planning. By leveraging its strengths, addressing weaknesses, and seizing opportunities, PepsiCo can continue to thrive in the highly competitive food and beverage industry.

    Key Takeaways

    • PepsiCo is a widely recognized and successful multinational corporation that is publicly owned, meaning that its ownership is distributed among shareholders who own its publicly traded stock.
    • The mission statement of PepsiCo is to provide a wide range of beverages and snacks to consumers around the world, aiming to satisfy their desires and needs while delivering long-term growth and shareholder value.
    • PepsiCo makes money primarily through the sale and distribution of its diverse portfolio of beverages, including carbonated soft drinks, juices, sports drinks, and ready-to-drink teas, as well as snacks such as chips, crackers, and nuts.
    • The PepsiCo Business Model Canvas reveals that the company creates value through its key activities, such as marketing and sales, product development, and supply chain management, while maintaining strong relationships with its customers, suppliers, and distribution channels.
    • PepsiCo faces competition from various companies in the beverage and snack industry, including The Coca-Cola Company, Dr Pepper Snapple Group, Kraft Heinz, Mondelez International, and Nestle. A detailed SWOT analysis of PepsiCo can provide further insights into its strengths, weaknesses, opportunities, and threats in the market.


    In conclusion, PepsiCo is a multinational corporation that is owned by its shareholders. The company's mission statement is to provide consumers with enjoyable and sustainable food and beverage options. PepsiCo primarily generates revenue through the sale of its diverse portfolio of products, including carbonated beverages, snacks, and other refreshments. By employing a well-defined business model canvas, PepsiCo focuses on key aspects such as customer segments, value propositions, channels, and revenue streams to ensure its success in the market. However, the company faces tough competition from other major players in the food and beverage industry, including The Coca-Cola Company, Dr. Pepper Snapple Group, and Nestle. Conducting a SWOT analysis allows PepsiCo to assess its strengths, weaknesses, opportunities, and threats, enabling the company to make strategic decisions and stay ahead in the dynamic market. Overall, PepsiCo's strong brand presence, dedication to sustainability, and innovation continue to drive its growth and success in the industry.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content