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Company > Pepkor Holdings: Business Model, SWOT Analysis, and Competitors 2023

Pepkor Holdings: Business Model, SWOT Analysis, and Competitors 2023

Published: May 05, 2023

Inside This Article


    Pepkor Holdings is a renowned South African retail giant that has been making waves in the industry since its establishment in 1965. This blog article aims to provide readers with a comprehensive understanding of Pepkor's business model, SWOT analysis, and key competitors in the year 2023. By exploring their innovative approach to retail, analyzing their strengths, weaknesses, opportunities, and threats, and examining their fierce competition in the market, readers will gain valuable insights into Pepkor Holdings' position in the industry and its strategic outlook for the future.

    What You Will Learn:

    • Who owns Pepkor Holdings and the significance of their ownership in the company.
    • The mission statement of Pepkor Holdings and how it guides their operations and decision-making.
    • How Pepkor Holdings generates revenue and the different avenues through which it makes money.
    • An in-depth explanation of Pepkor Holdings' business model canvas and its key components.
    • The main competitors of Pepkor Holdings and their position in the market.
    • A comprehensive SWOT analysis of Pepkor Holdings, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Pepkor Holdings?

    Overview of Pepkor Holdings

    Pepkor Holdings is a South African retail company that operates various well-known brands, including Pep, Ackermans, and Tekkie Town. With a diverse portfolio of retail chains, Pepkor Holdings has become a significant player in the South African retail industry. However, when it comes to determining the ownership of the company, the structure can be quite complex.

    Steinhoff International Holdings

    The majority ownership of Pepkor Holdings lies with Steinhoff International Holdings. Steinhoff is a global retail conglomerate based in South Africa, with operations spanning across various continents. It acquired Pepkor Holdings in 2015, making it the majority shareholder.

    Background of Steinhoff International Holdings

    Steinhoff International Holdings was founded in 1964 by Bruno Steinhoff in Germany. Over the years, the company expanded its operations globally, acquiring numerous retail brands and establishing a presence in multiple countries. Steinhoff's acquisition of Pepkor Holdings was part of its strategy to further strengthen its retail portfolio and expand its reach in the South African market.

    Shareholders of Steinhoff International Holdings

    The ownership structure of Steinhoff International Holdings is complex, with a diverse range of shareholders. The company has both institutional and individual shareholders. The largest shareholders include investment firms and pension funds, which hold significant stakes in the company.

    Shareholder Controversies

    In recent years, Steinhoff International Holdings has faced several controversies related to its ownership structure. In 2017, the company announced significant accounting irregularities, leading to a sharp decline in its stock price and subsequent legal battles. These controversies have raised questions about the transparency of the company's ownership and governance.


    While Pepkor Holdings is majority-owned by Steinhoff International Holdings, the intricate ownership structure of the latter makes it challenging to pinpoint the exact stakeholders. The controversies surrounding Steinhoff have also brought attention to the need for greater transparency in corporate ownership. Nevertheless, Pepkor Holdings continues to operate as a key player in the South African retail sector, delivering value to its customers and stakeholders.

    What is the mission statement of Pepkor Holdings?

    The Mission Statement of Pepkor Holdings: Enhancing Everyday Life

    Pepkor Holdings, a South African-based retail company, has a clear and focused mission statement that drives its business operations. Their mission is to enhance everyday life by providing customers with quality products and services at affordable prices.

    Pepkor Holdings aims to be a leader in the retail industry, offering a wide range of products across various categories such as clothing, footwear, household goods, and more. Their mission statement emphasizes their commitment to delivering value to their customers, ensuring that their everyday needs are met efficiently and satisfactorily.

    The company strives to create a positive impact on society by making essential products accessible to all segments of the population. By offering affordable pricing, Pepkor Holdings aims to improve the standard of living for individuals and families, regardless of their economic background.

    This mission statement is not only customer-centric but also reflects the company's dedication to excellence. Pepkor Holdings continuously seeks to enhance its product offerings, ensuring that they are of high quality and meet the evolving needs and preferences of their diverse customer base.

    In addition to their commitment to customers, Pepkor Holdings also emphasizes its responsibility towards its employees and the communities it operates in. The company strives to create a supportive and inclusive work environment, fostering employee growth and development. Through various corporate social responsibility initiatives, Pepkor Holdings actively contributes to the well-being of the communities it serves, supporting education, health, and environmental sustainability.

    Overall, Pepkor Holdings' mission statement encapsulates its core values of affordability, quality, and social responsibility. By enhancing everyday life for its customers, employees, and communities, Pepkor Holdings aims to be a trusted and influential player in the retail industry, making a positive difference in the lives of people across South Africa and beyond.

    How does Pepkor Holdings make money?

    Retail Sales

    One of the primary ways that Pepkor Holdings generates revenue is through retail sales. The company operates a vast network of retail stores across various brands and sectors. These stores offer a wide range of products, including clothing, footwear, homeware, electronics, and more. By leveraging its extensive retail presence, Pepkor Holdings is able to capture a significant portion of consumer spending in the markets it operates in.

    Franchise Operations

    Another source of income for Pepkor Holdings is through its franchise operations. The company has established successful franchise models for several of its brands, allowing independent entrepreneurs to operate their own stores under the Pepkor Holdings umbrella. These franchisees pay an initial fee to acquire the rights to operate a store, as well as ongoing royalties based on their sales. This strategy enables Pepkor Holdings to expand its brand reach without incurring the full cost of opening and operating new stores.


    In the digital age, e-commerce has become an increasingly important revenue stream for companies in the retail industry, and Pepkor Holdings is no exception. The company has made significant investments in its online platforms, allowing customers to shop for their favorite brands and products from the comfort of their homes. Through online sales, Pepkor Holdings is able to reach a broader customer base and capitalize on the growing trend of online shopping.

    Financial Services

    Pepkor Holdings also generates revenue through its financial services division. The company offers various financial products and services, such as store credit cards and personal loans, to its customers. By providing these services, Pepkor Holdings not only enhances the shopping experience for its customers but also earns additional income through interest and fees associated with these financial products.

    Real Estate Investments

    Additionally, Pepkor Holdings leverages its extensive real estate portfolio to generate income. The company owns and operates numerous retail properties, which it either uses for its own stores or leases out to third-party retailers. By owning and managing these properties, Pepkor Holdings collects rent and other associated fees, contributing to its overall revenue stream.

    In conclusion, Pepkor Holdings employs a diversified revenue strategy to generate income. Through retail sales, franchise operations, e-commerce, financial services, and real estate investments, the company is able to capitalize on various avenues of consumer spending and market opportunities. This diversified approach allows Pepkor Holdings to navigate the ever-changing retail landscape and continue to drive growth and profitability.

    Pepkor Holdings Business Model Canvas Explained


    In this section, we will dive deeper into the business model canvas of Pepkor Holdings, a well-known retail company. The business model canvas is a strategic management tool that helps visualize and understand the key elements of a business model. It provides a concise overview of how a company creates, delivers, and captures value. By analyzing Pepkor Holdings' business model canvas, we can gain insights into its operations and competitive advantage.

    Key Partnerships

    One of the crucial aspects of Pepkor Holdings' business model is its key partnerships. The company has established strategic alliances with various suppliers, manufacturers, and distributors. These partnerships allow Pepkor Holdings to ensure a steady supply of products at competitive prices. By collaborating with reliable partners, the company can maintain a diverse product portfolio and meet the evolving needs of its customers.

    Key Activities

    Pepkor Holdings engages in several key activities to deliver value to its customers. These activities include retail merchandising, product development, marketing, supply chain management, and customer service. The company focuses on curating a wide range of products across different categories, ensuring high product quality, and effectively promoting its offerings to target customers. Additionally, Pepkor Holdings prioritizes efficient supply chain management to minimize costs and maximize customer satisfaction.

    Value Proposition

    The value proposition of Pepkor Holdings revolves around offering affordable and high-quality products to its customers. The company strives to provide a diverse product range that caters to various customer preferences and budgets. With its extensive network of suppliers and manufacturers, Pepkor Holdings can negotiate competitive prices, enabling it to pass on these savings to its customers. Furthermore, the company emphasizes customer service, ensuring a positive shopping experience and building long-term customer loyalty.

    Customer Segments

    Pepkor Holdings targets a broad range of customer segments. The company operates different retail brands, each catering to specific customer demographics and needs. From budget-conscious shoppers to those seeking premium products, Pepkor Holdings tailors its offerings to capture different market segments. By understanding the unique preferences and purchasing behaviors of its customers, the company can effectively tailor its marketing and product strategies.

    Revenue Streams

    The primary revenue stream for Pepkor Holdings comes from the sales of its products across its retail brands. The company generates revenue through various channels, including physical stores, e-commerce platforms, and wholesale distribution. By diversifying its revenue streams, Pepkor Holdings reduces its dependency on a single channel and mitigates risks associated with market fluctuations.

    Key Resources

    Pepkor Holdings relies on a variety of key resources to execute its business model successfully. These resources include physical retail stores, distribution centers, e-commerce platforms, a robust supply chain network, talented employees, and strong relationships with its partners. By leveraging its resources effectively, Pepkor Holdings can maintain a competitive edge in the retail industry.


    Understanding Pepkor Holdings' business model canvas provides valuable insights into how the company creates and delivers value to its customers. By focusing on key partnerships, activities, value proposition, customer segments, revenue streams, and resources, Pepkor Holdings has established itself as a prominent player in the retail industry. This analysis highlights the company's strategic approach to meeting customer needs, driving revenue growth, and maintaining a competitive advantage in a rapidly evolving market.

    Which companies are the competitors of Pepkor Holdings?


    Pepkor Holdings, a leading retail group based in South Africa, operates in a highly competitive market. In order to understand the company's position and potential challenges, it is crucial to identify its key competitors. This section will explore some of the main companies that compete with Pepkor Holdings in various sectors of the retail industry.

    1. Shoprite Holdings

    Shoprite Holdings is one of the biggest competitors of Pepkor Holdings, particularly in the grocery retail sector. With its extensive network of supermarkets and hypermarkets, Shoprite has established a strong presence in South Africa and other African countries. The company's competitive advantage lies in its ability to offer affordable prices, a wide range of products, and convenient store locations. Shoprite's strategic focus on low-cost operations and aggressive expansion has made it a formidable rival for Pepkor Holdings.

    2. Woolworths Holdings

    Woolworths Holdings is another significant competitor for Pepkor Holdings, especially in the fashion and clothing retail segment. Woolworths is known for its high-quality products, trendy fashion lines, and strong brand reputation. The company operates a network of stores across South Africa, offering a diverse range of clothing, accessories, and beauty products. With its emphasis on superior customer service and stylish merchandise, Woolworths attracts a loyal customer base that often overlaps with Pepkor Holdings' target market.

    3. Mr Price Group

    Mr Price Group is a notable competitor of Pepkor Holdings, primarily in the value retail sector. The company operates several retail chains, including Mr Price, Mr Price Home, and Mr Price Sport, offering affordable fashion, homeware, and sporting goods respectively. Mr Price Group's success stems from its ability to provide trendy products at budget-friendly prices, targeting cost-conscious consumers. With its broad product offering and competitive pricing strategy, Mr Price Group poses a challenge to Pepkor Holdings' value-focused retail brands.

    4. Massmart Holdings

    Massmart Holdings, a subsidiary of Walmart, is a significant competitor in the general merchandise retail sector. The company operates multiple retail chains, including Game, Makro, and Builders Warehouse, offering various products such as electronics, appliances, home improvement supplies, and groceries. Massmart's extensive store network, competitive pricing, and wide product selection make it a formidable rival for Pepkor Holdings, particularly in the non-food retail space.

    5. Pick n Pay Stores

    Pick n Pay Stores is a well-established competitor of Pepkor Holdings, primarily in the grocery retail sector. The company operates a vast network of supermarkets and hypermarkets, providing customers with a wide range of food products, household items, and general merchandise. Pick n Pay's focus on quality, affordability, and customer service has helped it maintain a strong market presence, posing a challenge to Pepkor Holdings' grocery retail brands.


    Pepkor Holdings faces fierce competition in the South African retail market from companies such as Shoprite Holdings, Woolworths Holdings, Mr Price Group, Massmart Holdings, and Pick n Pay Stores. These competitors have established their own unique strengths and strategies, targeting different segments of the retail industry. In order to maintain its competitive edge, Pepkor Holdings must continue to innovate, adapt to changing consumer preferences, and provide value to its customers.

    Pepkor Holdings SWOT Analysis


    • Diverse portfolio: Pepkor Holdings has a wide range of retail brands under its umbrella, including Pep Stores, Ackermans, and Shoe City. This diversification allows the company to reach a diverse customer base and minimize risks associated with relying on a single brand.

    • Strong brand reputation: Many of Pepkor Holdings' brands have been in operation for decades and have built a strong reputation among customers. This brand equity gives the company a competitive advantage and helps attract and retain loyal customers.

    • Extensive distribution network: Pepkor Holdings operates a vast distribution network, allowing its products to reach customers across various regions. This network ensures efficient and timely delivery, helping the company maintain a competitive edge.


    • Overdependence on South African market: A significant portion of Pepkor Holdings' revenue comes from the South African market. This overreliance makes the company vulnerable to economic and political fluctuations in the country, potentially impacting its financial performance.

    • Limited international presence: While Pepkor Holdings has a dominant position in the South African retail market, its international presence is relatively limited. This lack of diversification exposes the company to risks associated with operating in a single market.

    • Vulnerability to changing consumer preferences: The retail industry is highly sensitive to shifts in consumer preferences. Pepkor Holdings must continuously adapt its product offerings and marketing strategies to stay relevant and meet evolving customer demands.


    • Expansion into new markets: Pepkor Holdings has the opportunity to expand its presence into new markets, both domestically and internationally. By identifying untapped regions with favorable market conditions, the company can grow its customer base and increase revenue streams.

    • E-commerce growth: The rise of e-commerce presents an opportunity for Pepkor Holdings to enhance its online presence and capture a growing segment of customers who prefer shopping online. By investing in e-commerce capabilities and digital marketing, the company can tap into this expanding market and drive sales.

    • Acquisitions and partnerships: Pepkor Holdings can explore strategic acquisitions and partnerships to enhance its market position and diversify its portfolio further. By acquiring complementary businesses or collaborating with established brands, the company can gain access to new customer segments and expand its product offerings.


    • Intense competition: The retail industry is highly competitive, with numerous players vying for market share. Pepkor Holdings faces competition from both established retailers and emerging e-commerce giants. This competition could impact the company's market share and profitability.

    • Economic downturns: Economic downturns can significantly impact consumer spending, affecting Pepkor Holdings' sales and revenue. A recession or financial crisis may lead to reduced consumer confidence and discretionary spending, posing a threat to the company's financial performance.

    • Regulatory changes: Changes in regulations, such as labor laws, taxation policies, or import/export regulations, can have a significant impact on Pepkor Holdings' operations. Compliance costs or restrictions on imports can increase operational expenses or limit the company's ability to source products, affecting its profitability.

    Key Takeaways

    • Pepkor Holdings is owned by Steinhoff International Holdings, a global retail company based in South Africa.
    • The mission statement of Pepkor Holdings is to "create value for shareholders and customers by offering affordable, quality products and services through a customer-centric approach."
    • Pepkor Holdings generates revenue through its various retail brands, which include Pep Stores, Ackermans, Shoe City, and John Craig. These brands specialize in clothing, footwear, and general merchandise.
    • The Business Model Canvas of Pepkor Holdings is centered around delivering value to customers through a wide range of affordable products, efficient supply chains, and a focus on customer satisfaction.
    • Some of the competitors of Pepkor Holdings include Foschini Group, Woolworths Holdings, and Truworths International. These companies also operate in the retail sector and offer similar products and services.
    • In terms of SWOT analysis, Pepkor Holdings has strengths such as a strong brand portfolio and a customer-centric approach. However, it also faces challenges such as intense competition and potential economic fluctuations, while opportunities lie in expanding its presence in emerging markets and diversifying its product offerings.


    In conclusion, Pepkor Holdings is a South African company that operates in the retail industry. It is owned by Steinhoff International Holdings. The mission statement of Pepkor Holdings is to provide affordable and quality products to their customers. They achieve this by employing a diverse business model that includes various revenue streams such as retail sales, financial services, and property investments.

    By analyzing their Business Model Canvas, we can see that Pepkor Holdings focuses on key activities such as product sourcing, store operations, and customer service to generate revenue. They also leverage strategic partnerships and acquisitions to expand their market presence.

    As for competitors, Pepkor Holdings faces competition from major retail companies such as Shoprite Holdings, Woolworths Holdings, and Pick n Pay Stores. These companies operate in the same industry and constantly strive to attract customers with competitive pricing and quality products.

    Lastly, a SWOT analysis of Pepkor Holdings reveals their strengths in having a strong brand portfolio and an extensive retail network. They also face challenges such as intense competition and the need to adapt to changing consumer preferences. However, they have opportunities to expand their international presence and diversify their product offerings. Overall, Pepkor Holdings is a resilient company that continues to navigate the retail industry successfully.

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