Presentations made painless

Company > Okta: Business Model, SWOT Analysis, and Competitors 2023

Okta: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 05, 2023

Inside This Article


    Okta is a cloud-based identity and access management software company that provides secure and seamless access to applications and data for both employees and customers. In this blog article, we will delve deeper into Okta's business model, conduct a SWOT analysis, and explore its competitors in the market. With the rapidly growing demand for cloud-based security solutions, it is important to understand Okta's strengths, weaknesses, opportunities, and threats, as well as how it stacks up against its competitors in the industry.

    What you will learn:

    • Readers will learn who the owners of Okta are, providing insight into the leadership and decision-making structure of the company.
    • The mission statement of Okta will be shared, giving readers an understanding of the company's core values and goals.
    • The blog post will explore how Okta makes money, providing insights into its revenue streams and business model.

    Who owns Okta?

    Okta is a publicly traded company, which means that it is owned by its shareholders. The company went public in 2017 and is listed on the NASDAQ stock exchange under the ticker symbol OKTA.

    As of 2021, Okta's largest shareholder is its co-founder and CEO, Todd McKinnon, ## Who owns approximately 4.4% of the company's outstanding shares. Other major shareholders include institutional investors such as BlackRock, Vanguard Group, and Fidelity Investments.

    Despite being a public company, Okta maintains a dual-class share structure that gives its founders and early investors greater control over the company. This means that while the company's public shareholders have voting rights, they have limited influence over major business decisions.

    Overall, Okta's ownership structure reflects the company's growth and success as a leading provider of identity and access management solutions. As the company continues to expand and innovate, its shareholders are likely to benefit from its continued success.

    What is the mission statement of Okta?

    Okta is a leading cloud identity management company that provides secure access to various applications and services used by businesses and organizations. The company's mission statement is to enable any organization to use any technology securely. This means that Okta is committed to providing a reliable identity management platform that ensures the security and privacy of its customers' data.

    The company's mission statement is reflected in its products and services, which are designed to simplify the process of managing user identities and access to applications. Okta's Identity Cloud platform offers a range of tools and features that allow businesses to manage user identities, access, and authentication across different applications and devices. The platform also includes advanced security features such as multifactor authentication, adaptive authentication, and threat detection, which help to protect against unauthorized access and data breaches.

    Okta's mission is also reflected in its commitment to customer success. The company's customer support team is available 24/7 to provide technical assistance and help customers get the most out of their identity management platform. Okta also offers a range of training and certification programs to help customers build their skills and expertise in managing user identities and access.

    In summary, Okta's mission statement emphasizes its commitment to providing a secure and reliable identity management platform that enables businesses to use any technology securely. The company's focus on customer success and its range of advanced security features make it a trusted partner for organizations of all sizes.

    How does Okta make money?

    Okta is a cloud-based identity and access management provider that offers a range of services to businesses of all sizes. The company operates on a subscription-based model, which means that it generates revenue by charging its customers a monthly or annual fee for its services.

    Okta's primary revenue stream comes from its Identity Cloud platform, which provides businesses with secure access management, single sign-on, and multifactor authentication capabilities. The platform is designed to work seamlessly with a variety of applications, including cloud-based and on-premise solutions.

    In addition to its core Identity Cloud platform, Okta offers a range of additional services, including Adaptive Multi-Factor Authentication, Universal Directory, and API Access Management. These services are designed to help businesses improve their security posture and streamline their operations, and they are available as add-ons to Okta's core platform.

    Okta also generates revenue through partnerships with other companies. For example, the company has partnerships with major cloud providers such as Amazon Web Services, Microsoft Azure, and Google Cloud Platform, which allows it to integrate its services with these platforms and provide a seamless experience for customers.

    Overall, Okta's revenue model is based on providing businesses with a comprehensive, cloud-based identity and access management solution that can help them improve their security posture and streamline their operations. With a growing customer base and a range of additional services and partnerships, Okta is well-positioned to continue generating revenue and expanding its business in the coming years.

    Okta Business Model Canvas Explained

    The Okta Business Model Canvas is a tool that helps businesses to visualize and understand their business model. It is a strategic management and lean startup template for developing new or documenting existing business models. The Okta Business Model Canvas is a visual framework that enables businesses to understand how their value proposition fits into the market, how they make money, and what their key resources and activities are.

    The Okta Business Model Canvas is divided into nine key components:

    1. Customer Segments: This section identifies the target customers or market segments that the business is serving.

    2. Value Proposition: This section outlines the specific benefits that the business provides to its customers.

    3. Channels: This section describes how the business reaches and communicates with its customers.

    4. Customer Relationships: This section outlines the type of relationship that the business has with its customers.

    5. Revenue Streams: This section describes the different ways that the business generates revenue.

    6. Key Resources: This section identifies the resources that the business needs in order to create and deliver its value proposition.

    7. Key Activities: This section outlines the key activities that the business needs to perform in order to deliver its value proposition.

    8. Key Partners: This section identifies the key partners that the business needs to work with in order to deliver its value proposition.

    9. Cost Structure: This section identifies the costs associated with delivering the value proposition.

    The Okta Business Model Canvas is a powerful tool that can help businesses to identify opportunities for growth, improve operational efficiency, and create a sustainable business model. By understanding each of the nine components, businesses can develop a comprehensive strategy that aligns with their goals and objectives.

    Which companies are the competitors of Okta?

    As a leading provider of identity and access management solutions, Okta competes with several companies in the market. Some of its main competitors include:

    1. Microsoft Azure Active Directory: Microsoft's identity and access management solution is one of the top competitors of Okta. Azure AD offers similar features, including single sign-on, multi-factor authentication, and identity governance.

    2. Ping Identity: Ping Identity is another major player in the identity and access management market. Their solution offers features such as adaptive authentication, API security, and identity governance, which are similar to Okta's offerings.

    3. OneLogin: OneLogin is a cloud-based identity and access management solution that competes with Okta. Like Okta, OneLogin provides single sign-on, multi-factor authentication, and identity governance features.

    4. ForgeRock: ForgeRock is an open-source identity and access management platform that offers similar features to Okta, including user authentication, authorization, and identity governance.

    5. IBM Security Identity and Access Management: IBM's IAM solution is another competitor of Okta. It offers features such as user authentication, access control, and identity governance.

    Overall, Okta faces stiff competition from several other companies in the identity and access management market. However, Okta's focus on cloud-based solutions and its strong partnerships with other technology companies have helped it maintain its position as a leading provider of IAM solutions.

    Okta SWOT Analysis

    A SWOT analysis is a strategic planning tool used to evaluate the Strengths, Weaknesses, Opportunities, and Threats of an organization. Let's take a closer look at Okta's SWOT analysis:


    1. Market Leader: Okta is a leader in the identity and access management (IAM) market. According to Gartner, Okta is the only vendor in the Leaders quadrant of the 2020 Magic Quadrant for Access Management.

    2. Strong Customer Base: Okta has a strong customer base, including many Fortune 500 companies. The company has over 9,400 customers, including Adobe, LinkedIn, and Twilio.

    3. Product Innovation: Okta has a history of product innovation, including its Adaptive Multi-Factor Authentication (MFA) and its Okta Identity Cloud.


    1. High Dependency on Partners: Okta relies heavily on partners for its business. While this is a common business model for SaaS companies, it can be a weakness if the company loses key partners.

    2. Narrow Focus: Okta's focus is primarily on identity and access management. While this is a growing market, it does limit the company's potential for growth in other areas.

    3. Limited Global Reach: Okta's business is primarily focused on North America and Europe, which limits its potential for growth in emerging markets.


    1. Growing Market: The IAM market is growing, and Okta is well-positioned to take advantage of this growth.

    2. Expansion into New Markets: Okta has the opportunity to expand its business into new markets, such as the Internet of Things (IoT).

    3. Acquisition of New Technologies: Okta has the opportunity to acquire new technologies that could enhance its offering and differentiate it from competitors.


    1. Competition: Okta faces competition from other IAM vendors, such as Microsoft and Ping Identity.

    2. Cybersecurity Threats: With the increasing number of cybersecurity threats, Okta's business could be impacted if it experiences a data breach.

    3. Economic Downturn: An economic downturn could impact Okta's business if customers reduce their spending on software and services.

    Key Takeaways

    1. Okta is a publicly-traded company, meaning that it is owned by its shareholders.
    2. The mission statement of Okta is to "enable any organization to use any technology," with a focus on providing secure identity and access management solutions.
    3. Okta makes money primarily through subscription-based revenue, with a variety of pricing tiers and options available for customers.
    4. The Okta Business Model Canvas outlines the key components of the company's revenue streams, cost structure, and customer segments.
    5. Okta's competitors include other identity and access management providers such as Microsoft, Cisco, and Ping Identity, as well as cloud-based platform companies like Amazon and Google. A SWOT analysis of Okta reveals its strengths, weaknesses, opportunities, and threats in the market.


    In conclusion, Okta is a leading Identity and Access Management (IAM) company that helps businesses securely connect people and technology. Okta's mission statement is to enable any organization to use any technology, securely. The company generates revenue through subscriptions and services, and its business model canvas reflects its focus on customer acquisition and retention. Okta's main competitors are Microsoft, Ping Identity, and ForgeRock. A SWOT analysis of Okta shows that the company has strengths in its innovative technology and customer satisfaction, but also faces challenges in increasing market share and managing competition. Overall, Okta remains a strong player in the IAM space, with a clear mission and strategy for success.


    What is the 4 piece in SWOT analysis?

    The four pieces of a SWOT analysis are Strengths, Weaknesses, Opportunities, and Threats.

    What are 5 examples of weakness in SWOT analysis?

    1. Low financial resources
    2. Lack of innovation
    3. Overly dependent on key customer relationships
    4. Limited access to new markets
    5. Weak marketing strategies

    What are the weaknesses of Google SWOT analysis?

    1. Limited Information: Since Google is a private company, it is difficult to obtain reliable information on the company’s performance. This can make it difficult to accurately assess Google’s strengths and weaknesses.

    2. Lack of Strategic Focus: Google is a large company with many different divisions, which can make it difficult to determine which areas need to be focused on in order to achieve success.

    3. Limited External Analysis: Google is a global company, and its success depends on the economic and political conditions in many different countries. This can make it difficult to assess the external environment accurately.

    4. Overlooking Opportunities and Threats: SWOT analysis can be limited in its ability to identify potential opportunities and threats that may not be immediately obvious.

    What is the company profile of Okta?

    Okta is a cloud-based identity and access management service designed to securely connect people to the technology they need. It provides customers with a single platform to securely manage user authentication, application access, and security policies. The company is headquartered in San Francisco, California and was founded in 2009 by Todd McKinnon, J.J. Main, and Frederic Kerrest. Okta has over 7,000 customers and over 5,000 employees. It serves customers in a range of industries, including financial services, healthcare, retail, media, and technology. Okta's core products include single sign-on (SSO), multi-factor authentication (MFA), adaptive authentication, user provisioning, and API access management.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content