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Company > Mondelez International: Business Model, SWOT Analysis, and Competitors 2023

Mondelez International: Business Model, SWOT Analysis, and Competitors 2023

Published: Jul 04, 2023

Inside This Article


    Mondelez International, a global snacking powerhouse, has established itself as a leading player in the food and beverage industry. This blog article delves into an analysis of their business model, conducting a comprehensive SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Additionally, we will explore the competitive landscape Mondelez faces, examining its main competitors and their strategies. By understanding these key aspects, we can gain valuable insights into Mondelez International's position and potential for growth in 2023.

    What You Will Learn:

    • Who owns Mondelez International and the significance of its ownership structure.
    • The mission statement of Mondelez International and its impact on the company's strategic direction.
    • How Mondelez International generates revenue and the key drivers of its profitability.
    • An in-depth explanation of Mondelez International's Business Model Canvas and its relevance to the company's operations.
    • A comprehensive overview of the main competitors of Mondelez International and their market positioning.
    • A detailed SWOT analysis of Mondelez International, including an assessment of its strengths, weaknesses, opportunities, and threats.

    Who owns Mondelez International?

    Major Shareholders of Mondelez International

    Mondelez International, one of the largest snack companies in the world, is a publicly traded company listed on the Nasdaq stock exchange under the ticker symbol "MDLZ." As a publicly traded company, ownership of Mondelez is distributed among various shareholders, both institutional and individual.

    Institutional Shareholders

    Several major institutional shareholders hold significant stakes in Mondelez International. These institutional investors include mutual funds, pension funds, and other financial institutions. Some of the notable institutional shareholders of Mondelez include:

    1. The Vanguard Group: As of the latest available information, The Vanguard Group is the largest institutional shareholder of Mondelez International, holding approximately 8% of the company's outstanding shares.
    2. BlackRock: BlackRock, another prominent institutional investor, is also a significant shareholder of Mondelez International. It holds around 7% of the company's shares.
    3. State Street Corporation: State Street Corporation, a leading financial services company, owns approximately 5% of Mondelez International's outstanding shares.

    These institutional shareholders play a crucial role in shaping the ownership landscape of Mondelez International and have a significant influence on the company's decision-making processes.

    Individual Shareholders

    In addition to institutional investors, Mondelez International also has a substantial number of individual shareholders. These individual shareholders include both retail investors and company insiders, such as executives and employees. While individual shareholders may not hold as large a stake as institutional investors, their collective ownership can still influence the company's governance and direction.

    It is worth noting that the ownership of Mondelez International can change over time as shareholders buy or sell shares. Therefore, the specific ownership percentages mentioned above may vary, and it is essential to refer to the latest available information for accurate and up-to-date ownership details.


    Mondelez International is owned by a diverse group of shareholders, including major institutional investors and individual shareholders. The presence of these shareholders reflects the widespread interest and confidence in the company's business and future prospects. As Mondelez continues to innovate and expand its snack portfolio globally, its ownership structure will likely continue to evolve.

    What is the mission statement of Mondelez International?

    Mondelez International's Mission Statement: Empowering People to Snack Right

    Mondelez International, a global leader in snacking, has a clear and concise mission statement: "Empowering People to Snack Right." This statement encapsulates the company's commitment to providing consumers with a wide range of delicious and satisfying snack options while promoting responsible snacking habits.

    The mission statement reflects Mondelez International's understanding of the evolving snacking landscape and the importance of balance in consumers' lives. It goes beyond simply offering tasty snacks but also emphasizes the responsibility to empower individuals to make informed choices about their snacking habits.

    A Focus on Empowerment

    Mondelez International's mission statement places a strong emphasis on empowerment, highlighting the company's dedication to enabling individuals to make choices that align with their personal well-being and goals. By offering a diverse portfolio of snacks, Mondelez International aims to empower consumers to find the right balance between indulgence and nutrition.

    The company recognizes that snacking is an integral part of people's lives, and by providing a wide array of options, Mondelez International ensures that consumers can enjoy delicious snacks that cater to their tastes and preferences. This empowerment is further extended through the company's commitment to transparency and accessibility, ensuring that individuals can access essential information about their snack choices, such as nutritional content and ingredient sourcing.

    Promoting Responsible Snacking

    Another crucial aspect of Mondelez International's mission statement is the promotion of responsible snacking. The company acknowledges that snacking can be a part of a healthy lifestyle, but it also recognizes the need for moderation and balance. Through various initiatives and partnerships, Mondelez International actively works to encourage responsible snacking habits among consumers.

    One notable effort is the implementation of portion control and clear labeling on packaging, allowing individuals to make informed decisions about their snack consumption. Mondelez International also invests in research and development to create innovative products that prioritize health and wellness without compromising on taste.


    In conclusion, Mondelez International's mission statement, "Empowering People to Snack Right," showcases the company's commitment to providing consumers with a diverse range of snack options while promoting responsible snacking habits. By focusing on empowerment and responsible choices, Mondelez International not only meets the needs and preferences of its consumers but also contributes to a healthier snacking culture worldwide.

    How does Mondelez International make money?

    Overview of Mondelez International

    Mondelez International is a multinational food and beverage company that operates in over 150 countries. With a diverse portfolio of popular brands, including Cadbury, Oreo, Toblerone, and Trident, Mondelez has successfully established itself as a leader in the global snacking industry. In this section, we will delve into the various revenue streams that contribute to Mondelez's financial success.

    Sales of Consumer Packaged Goods

    Mondelez primarily generates revenue through the sale of consumer packaged goods (CPG). These include a wide range of products, such as chocolates, biscuits, gum, and powdered beverages. Mondelez's extensive brand portfolio ensures a strong presence across various snacking categories, enabling them to cater to diverse consumer preferences.

    The company employs a robust distribution network to ensure its products are available in retail stores, supermarkets, convenience stores, and e-commerce platforms worldwide. Mondelez's global reach allows them to tap into both developed and emerging markets, further expanding their customer base and revenue potential.

    Geographic Segments

    Mondelez divides its operations into four geographic segments: North America, Europe, Latin America, and Asia, Middle East, and Africa (AMEA). Each segment contributes a significant share to the company's overall revenue.

    North America, being one of the largest consumer markets, plays a crucial role in Mondelez's financial performance. The company's extensive brand recognition and strong distribution network in this region have helped them maintain a competitive edge.

    Europe, Mondelez's second-largest market, encompasses a wide range of countries with diverse snacking preferences. By tailoring their product offerings to suit local tastes and preferences, Mondelez has successfully captured a significant market share across the continent.

    Latin America, known for its growing middle class and increasing disposable incomes, offers significant growth opportunities for Mondelez. The company leverages its iconic brands and invests in marketing campaigns to capture consumer attention and drive sales in this region.

    Lastly, the AMEA region presents a vast market with diverse consumer preferences. Mondelez's strategic investments in this region, including localized product development and marketing initiatives, have allowed them to tap into the growing snacking demand.

    Innovation and Product Development

    Mondelez International places a strong emphasis on innovation and continuously developing new products to meet evolving consumer needs. By investing in research and development, they aim to create innovative snacks that cater to changing consumer preferences, such as healthier and more sustainable options.

    Moreover, Mondelez actively seeks partnerships and collaborations with startups and entrepreneurs in the food industry. These collaborations enable them to tap into emerging trends and leverage new technologies, ensuring they stay at the forefront of snacking innovation.


    Mondelez International's revenue streams are primarily driven by the sales of consumer packaged goods across different geographic segments. By leveraging their extensive brand portfolio, strong distribution network, and focusing on innovation, Mondelez continues to thrive in the global snacking industry.

    Mondelez International Business Model Canvas Explained


    Mondelez International, a multinational food conglomerate, has adopted the Business Model Canvas to optimize its operations and drive growth. The Business Model Canvas is a strategic management tool that allows organizations to visualize, analyze, and design their business models. In this section, we will delve into Mondelez International's implementation of the Business Model Canvas and explore its various components.

    Key Partnerships

    Mondelez International understands the significance of forging strategic partnerships to enhance its business model. The company collaborates with a diverse range of partners, including suppliers, distributors, retailers, and technology providers. By establishing strong relationships with these partners, Mondelez International can ensure a robust supply chain, efficient distribution networks, and access to cutting-edge technologies. These partnerships enable the company to deliver high-quality products to customers worldwide and stay ahead of market trends.

    Key Activities

    Mondelez International's key activities revolve around product development, manufacturing, and marketing. The company continuously invests in research and development to create innovative and appealing products that cater to evolving consumer preferences. With a vast portfolio of beloved brands, such as Oreo, Cadbury, and Toblerone, Mondelez International leverages its extensive manufacturing capabilities to produce these products at scale. Furthermore, the company employs various marketing strategies, including advertising campaigns and social media engagement, to promote its brands and connect with consumers globally.

    Key Resources

    Mondelez International recognizes that its success relies heavily on its key resources. The company's most valuable assets include its strong brand portfolio, extensive distribution networks, and skilled workforce. Mondelez International has built a portfolio of iconic brands that resonate with consumers across different markets. This brand equity allows the company to command premium pricing and enjoy customer loyalty. Additionally, the company has established an extensive distribution network that spans multiple countries and channels, ensuring its products reach consumers efficiently. Lastly, Mondelez International invests in its employees, fostering a culture of innovation and excellence, which fuels its growth and competitive advantage.

    Value Proposition

    Mondelez International's value proposition centers around delivering delicious and high-quality snacks to consumers worldwide. The company aims to delight its customers with a wide range of indulgent and savory treats, carefully crafted to meet their taste preferences. Mondelez International's products are known for their distinctive flavors, superior quality, and consistent availability. By consistently delivering on its value proposition, the company has gained the trust and loyalty of millions of consumers globally.

    Customer Segments

    Mondelez International serves a diverse array of customer segments. The company's products cater to both individuals and families, across various age groups and demographics. Furthermore, Mondelez International recognizes the importance of segmenting its customer base based on geographic location and cultural preferences. By understanding the unique needs and preferences of different customer segments, the company can tailor its products and marketing strategies to resonate with specific target markets.


    Mondelez International's implementation of the Business Model Canvas has proven instrumental in driving its growth and success. By focusing on key partnerships, activities, resources, value proposition, and customer segments, the company has positioned itself as a leader in the global food industry. Through continuous innovation, strategic collaborations, and a customer-centric approach, Mondelez International remains well-equipped to navigate the ever-changing consumer landscape and maintain its market dominance.

    Which companies are the competitors of Mondelez International?

    Major Competitors

    Mondelez International, a global leader in the food and beverage industry, faces tough competition from several prominent companies. Here are some of its major competitors:

    1. Nestle: One of the largest food and beverage companies globally, Nestle competes head-on with Mondelez International. With a wide range of products, including confectionery, snacks, and beverages, Nestle's brands like KitKat, Nescafe, and Maggi pose a significant challenge to Mondelez.

    2. The Hershey Company: As a leading chocolate manufacturer in the United States, The Hershey Company competes directly with Mondelez International's chocolate brands such as Cadbury and Milka. The Hershey Company's popular products like Hershey's Kisses and Reese's Peanut Butter Cups give it a strong foothold in the confectionery market.

    3. Mars, Incorporated: Known for its iconic brands such as Mars, Snickers, and M&M's, Mars, Incorporated is another major competitor of Mondelez International. Mars boasts a diverse product portfolio that includes chocolate, pet care, and food products, making it a formidable rival in various segments.

    Regional Competitors

    In addition to these major competitors, Mondelez International also faces competition from regional players in various markets. Some notable regional competitors include:

    1. Ferrero: A renowned Italian confectionery company, Ferrero is a significant competitor for Mondelez International, particularly in Europe. With popular brands like Ferrero Rocher, Nutella, and Kinder, Ferrero has established a strong presence and competes directly with Mondelez's chocolate and spread products.

    2. Lotte Confectionery: Based in South Korea, Lotte Confectionery is a key competitor for Mondelez International in the Asian market. Lotte offers a diverse range of confectionery products, including chocolates, gums, and candies, and its brand recognition and market share pose a challenge to Mondelez's regional growth.

    3. Meiji Holdings Co., Ltd.: As a leading food and confectionery company in Japan, Meiji Holdings Co., Ltd. competes with Mondelez International in the Asian market. Meiji's popular products like Meiji Chocolate and Hello Panda biscuits present strong competition to Mondelez's chocolate and biscuit offerings.

    While Mondelez International maintains a strong market presence, it continuously navigates the competitive landscape against these major and regional players to retain and expand its market share in the global food and beverage industry.

    Mondelez International SWOT Analysis


    Mondelez International has several key strengths that contribute to its success in the global consumer goods industry.

    1. Strong brand portfolio: Mondelez owns a diverse range of well-known brands, including Cadbury, Oreo, Toblerone, and Ritz. These brands have a high level of recognition and consumer loyalty, providing a competitive advantage in the market.

    2. Global presence: The company operates in over 150 countries, giving it a wide geographic reach and access to a large consumer base. This global presence allows Mondelez to capitalize on emerging markets and adapt to regional preferences effectively.

    3. Innovation and product development: Mondelez is committed to continuous innovation and product development. The company invests heavily in research and development to introduce new flavors, packaging, and formats, keeping its product offerings fresh and appealing to consumers.

    4. Efficient supply chain: Mondelez has established a robust and efficient supply chain network, enabling cost-effective production and distribution. The company's strong relationships with suppliers and distributors ensure timely delivery of its products to market, enhancing customer satisfaction.


    Despite its strengths, Mondelez International also faces certain weaknesses that may impact its performance and market position.

    1. Dependence on a few key markets: Mondelez generates a significant portion of its revenue from a few key markets, such as the United States, Brazil, and China. This dependence exposes the company to market-specific risks, such as changing consumer preferences, regulatory changes, or economic instability in these regions.

    2. Product recalls and quality issues: In recent years, Mondelez has faced product recalls and quality issues, which have damaged its reputation and consumer trust. These incidents highlight the need for stricter quality control measures and heightened vigilance to maintain product integrity.

    3. Vulnerability to raw material price fluctuations: As a global player, Mondelez is exposed to fluctuations in raw material prices, such as cocoa, wheat, and sugar. Sudden price increases can impact the company's profitability and ability to maintain competitive pricing.


    Mondelez International has several opportunities to capitalize on and further expand its market presence.

    1. Growing demand for healthier snacks: With the increasing focus on health and wellness, there is a growing demand for healthier snack options. Mondelez can leverage this trend by introducing new products or reformulating existing ones to cater to health-conscious consumers.

    2. Expansion into emerging markets: Emerging markets, particularly in Asia and Latin America, present significant growth opportunities for Mondelez. By adapting its products to local tastes and preferences, the company can tap into the rising middle class and capture market share in these regions.

    3. E-commerce and digital marketing: The rise of e-commerce and digital marketing provides Mondelez with new avenues to reach consumers directly and gather valuable insights. By investing in online platforms and utilizing data analytics, the company can enhance its marketing strategies and improve customer engagement.


    Mondelez International faces various threats that could impact its business operations and market position.

    1. Intense competition: The consumer goods industry is highly competitive, with numerous global and local players vying for market share. Competitors' aggressive marketing, pricing strategies, or product innovations could erode Mondelez's market share and profitability.

    2. Fluctuating currency exchange rates: Mondelez's global operations expose it to currency exchange rate fluctuations, which can impact its financial performance. Adverse exchange rate movements can increase production costs, reduce profit margins, and affect the company's competitiveness in certain markets.

    3. Changing consumer preferences: Consumer preferences are constantly evolving, and shifts towards healthier and more sustainable products can pose a challenge for Mondelez. Failure to adapt quickly to changing trends and consumer demands may result in decreased sales and market share loss.

    In conclusion, Mondelez International has several strengths that contribute to its success, including a strong brand portfolio, global presence, and focus on innovation. However, the company must address weaknesses such as market dependence and product quality issues. By capitalizing on opportunities like healthier snacks and emerging markets, while mitigating threats such as intense competition and changing consumer preferences, Mondelez can maintain its position as a leading player in the consumer goods industry.

    Key Takeaways

    • Mondelez International is a multinational food conglomerate, and its ownership is dispersed among institutional investors and individual shareholders.

    • The mission statement of Mondelez International is to create delicious moments of joy by offering the right snack, for the right moment, made the right way.

    • Mondelez International generates revenue primarily through the sale of its various snack and confectionery brands, such as Oreo, Cadbury, and Trident.

    • Mondelez International's business model can be explained using the Business Model Canvas, which outlines the key elements of its value proposition, customer segments, channels, and revenue streams.

    • Competitors of Mondelez International include other global food companies like Nestle, Mars Incorporated, and The Hershey Company.

    • In a SWOT analysis, Mondelez International's strengths include its strong brand portfolio and global presence. Its weaknesses may include dependence on a few key products and vulnerability to economic fluctuations. Opportunities for Mondelez International include expanding into emerging markets and diversifying its product offerings. Threats may include intense competition and changing consumer preferences.


    In conclusion, Mondelez International is a global powerhouse in the food and beverage industry, with a diverse portfolio of well-known brands. The company is owned by its shareholders, with the largest shareholders being institutional investors.

    Mondelez International's mission statement is to create delicious moments of joy by offering the world's favorite snacks. This mission is reflected in their commitment to providing high-quality, tasty products that bring happiness to consumers around the world.

    The company generates revenue through various channels, including the sale of its products to retailers, wholesalers, and distributors, as well as through e-commerce platforms. They also focus on innovation and product development to meet evolving consumer demands and preferences.

    The Mondelez International Business Model Canvas provides a comprehensive understanding of how the company operates. It covers key aspects such as value proposition, customer segments, channels, revenue streams, and cost structure. This canvas helps identify the company's key strengths and areas for improvement.

    Mondelez International faces competition from several companies in the food and beverage industry. Major competitors include Nestle, Mars, Ferrero, and Hershey. These companies also have a strong presence in the global market and offer a range of similar products.

    A SWOT analysis of Mondelez International reveals its strengths, such as its strong brand portfolio, global reach, and focus on innovation. However, it also highlights weaknesses, such as its dependence on a few key markets and potential risks from changing consumer preferences. Opportunities for growth include expanding into emerging markets and diversifying product offerings. Threats include intense competition, regulatory challenges, and economic uncertainties.

    Overall, Mondelez International's strong brand presence, commitment to quality, and focus on innovation position it well in the industry. By continuously adapting to changing consumer preferences and exploring new markets, the company can maintain its success and continue to bring joy to consumers worldwide.


    What are the threats to Mondelez?

    There are several threats that Mondelez, a multinational confectionery, food, and beverage conglomerate, may face. Some of the key threats include:

    1. Intense competition: Mondelez operates in a highly competitive industry, facing competition from both large multinational companies and regional/local players. The presence of numerous competitors can make it difficult for Mondelez to maintain market share and pricing power.

    2. Changing consumer preferences: Shifts in consumer preferences towards healthier and more nutritious food options can pose a threat to Mondelez. As consumers become more health-conscious, there is a risk that demand for Mondelez's confectionery and snack products may decline.

    3. Rising raw material costs: Mondelez heavily relies on commodities like cocoa, sugar, and dairy for its products. Fluctuations in the prices of these raw materials can impact the company's profitability and margins, especially if it is unable to pass on the increased costs to consumers.

    4. Regulatory environment: Mondelez operates in multiple countries, and changes in regulations related to food safety, labeling, advertising, and taxes can significantly impact its operations and profitability. Compliance with evolving regulations can be challenging and may require additional resources.

    5. Economic factors: Mondelez's performance is influenced by macroeconomic factors such as inflation, recession, and currency fluctuations. Economic downturns can reduce consumer spending power, impacting the demand for discretionary food products.

    6. Supply chain disruptions: Mondelez's global supply chain is vulnerable to disruptions caused by natural disasters, pandemics, geopolitical tensions, trade barriers, or transportation issues. Such disruptions can lead to delays in production, distribution, and increased costs.

    7. Brand reputation: Any negative incidents related to product quality, safety, or ethical issues can damage Mondelez's brand reputation and consumer trust. This can have long-term consequences on sales and market share.

    8. Technological advancements: The food industry is witnessing rapid technological advancements, including automation, artificial intelligence, and e-commerce. Failure to adapt to these changes and leverage technology effectively may result in decreased efficiency and competitiveness for Mondelez.

    It is important to note that while these threats exist, Mondelez also has various strategies, including product innovation, diversification, and marketing initiatives, to mitigate these risks and stay competitive.

    What is SWOT analysis in international business?

    SWOT analysis is a strategic planning technique used in international business to evaluate and analyze the strengths, weaknesses, opportunities, and threats of a company or a specific project in the context of the global market. It helps in understanding the internal and external factors that can impact the success or failure of a business venture in the international arena.

    • Strengths: These are the internal factors that give a company a competitive advantage in the international market. It could include factors such as strong brand recognition, advanced technology, skilled workforce, efficient supply chain, or established distribution networks.

    • Weaknesses: These are the internal factors that hinder a company's competitiveness in the global market. It could include factors such as a lack of financial resources, outdated technology, limited product range, weak management, or poor market positioning.

    • Opportunities: These are the external factors that can be beneficial for a company's international expansion. It could include factors such as untapped markets, changing consumer preferences, favorable government policies, technological advancements, or strategic partnerships.

    • Threats: These are the external factors that pose challenges or risks to a company's international operations. It could include factors such as intense competition, economic instability, political instability, regulatory changes, currency fluctuations, or trade barriers.

    By conducting a SWOT analysis, companies can identify their strengths and weaknesses, capitalize on opportunities, and mitigate potential threats. This analysis helps in formulating effective strategies, making informed business decisions, and improving overall international competitiveness.

    What are the competitive advantages of Mondelez?

    1. Strong brand portfolio: Mondelez has a diverse range of iconic brands such as Oreo, Cadbury, Toblerone, and Milka, which have a strong global presence and customer loyalty. These brands give Mondelez a competitive advantage in terms of recognition, trust, and customer preference.

    2. Global presence and distribution network: Mondelez operates in over 150 countries, allowing it to reach a wide customer base. The company has a well-established distribution network, ensuring efficient and timely delivery of its products. Its global presence gives Mondelez economies of scale and the ability to leverage its resources across multiple markets.

    3. Focus on innovation and product development: Mondelez invests heavily in research and development to introduce new products and improve existing ones. This focus on innovation helps the company stay ahead of changing consumer preferences and market trends. Mondelez's ability to continuously introduce new and unique products gives it a competitive edge in the industry.

    4. Strong marketing and advertising capabilities: Mondelez has a robust marketing and advertising strategy, enabling it to effectively promote its brands and connect with consumers. The company's marketing campaigns often resonate with target audiences, leading to increased brand awareness and sales. Mondelez's marketing capabilities allow it to differentiate its products and create a strong brand image.

    5. Cost efficiency and supply chain management: Mondelez has implemented cost-saving measures and efficient supply chain management practices to improve its profitability. The company has streamlined its operations, optimized production processes, and effectively managed its procurement, leading to lower costs and higher margins. Mondelez's cost efficiency gives it a competitive advantage in terms of pricing and profitability.

    6. Commitment to sustainability and social responsibility: Mondelez has made significant commitments to sustainability and social responsibility, focusing on areas such as responsible sourcing, environmental conservation, and community engagement. These initiatives not only align with changing consumer expectations but also enhance the company's reputation and brand image. Mondelez's commitment to sustainability gives it a competitive advantage in terms of ethical and responsible business practices.

    What is the competitive strategy of Mondelez?

    Mondelez International, formerly known as Kraft Foods, is a multinational food and beverage conglomerate. The competitive strategy of Mondelez can be summarized as follows:

    1. Global Expansion: Mondelez aims to expand its presence in emerging markets and increase its global reach. It focuses on growth opportunities in countries with developing economies, such as China, India, and Brazil. This strategy enables them to tap into new consumer bases and capitalize on the increasing demand for packaged snacks and confectionery.

    2. Brand Portfolio: Mondelez maintains a diverse portfolio of well-known brands, including Oreo, Cadbury, Milka, Toblerone, and Trident. This strategy allows them to leverage the recognition and loyalty associated with these brands. Mondelez invests in marketing and innovation to strengthen its brand equity and stay ahead of competitors.

    3. Innovation and Product Development: Mondelez emphasizes innovation to create new and unique products that meet evolving consumer preferences. They invest in research and development to introduce innovative flavors, formats, and packaging. For instance, Mondelez has introduced healthier snacking options and expanded its portfolio to include gluten-free and organic products.

    4. Cost Efficiency and Supply Chain: Mondelez continuously focuses on cost management and supply chain optimization to improve profitability. They leverage economies of scale, streamline operations, and implement cost-saving initiatives. Efficient supply chain management helps them maintain competitive pricing and ensures timely delivery to markets worldwide.

    5. Sustainability and Social Responsibility: Mondelez is committed to sustainable sourcing, reducing environmental impact, and supporting local communities. They strive to source their raw materials responsibly, promote sustainable farming practices, and reduce greenhouse gas emissions. This commitment to sustainability aligns with changing consumer expectations and enhances their brand reputation.

    6. E-commerce and Digital Strategies: Mondelez recognizes the growing importance of e-commerce and digital channels. They invest in online platforms, personalized marketing, and data analytics to target consumers effectively. Mondelez's digital strategies aim to enhance customer engagement, improve brand visibility, and drive sales in the digital marketplace.

    Overall, Mondelez's competitive strategy revolves around global expansion, brand portfolio management, innovation, cost efficiency, sustainability, and digital transformation. These strategies enable them to adapt to changing market dynamics, meet consumer demands, and maintain a competitive edge in the food and beverage industry.

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