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Company > Molson Coors Beverage Company: Business Model, SWOT Analysis, and Competitors 2023

Molson Coors Beverage Company: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 07, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Molson Coors Beverage Company, one of the leading players in the beverage industry. By understanding their business model, we can gain insights into how they create value and sustain their competitive advantage. Additionally, a SWOT analysis will shed light on their strengths, weaknesses, opportunities, and threats in the market. Lastly, we will examine their key competitors and explore how Molson Coors positions itself in the industry for the year 2023.

    What You Will Learn:

    • Who owns Molson Coors Beverage Company and the significance of their ownership in the company's success.
    • The mission statement of Molson Coors Beverage Company and how it guides their business operations.
    • How Molson Coors Beverage Company generates revenue and the key factors contributing to their financial success.
    • An in-depth explanation of Molson Coors Beverage Company's Business Model Canvas and how it helps them achieve their goals.
    • The main competitors of Molson Coors Beverage Company in the beverage industry and their impact on the company's market position.
    • A comprehensive SWOT analysis of Molson Coors Beverage Company, highlighting their strengths, weaknesses, opportunities, and threats in the market.

    Who owns Molson Coors Beverage Company?

    Shareholders of Molson Coors Beverage Company

    Molson Coors Beverage Company, a multinational brewing company, has a diverse base of shareholders. As of the latest reports, the ownership structure of the company is as follows:

    1. Molson Family: The Molson family has been associated with the brewing industry for generations and maintains a significant stake in the company. They are one of the major shareholders and have played a pivotal role in shaping the company's history and direction.

    2. Coors Family: Similar to the Molson family, the Coors family also has a long-standing history in the brewing industry. They hold a substantial ownership stake in Molson Coors Beverage Company and have been actively involved in the company's operations and decision-making processes.

    3. Institutional Investors: Various institutional investors, including mutual funds, pension funds, and asset management firms, own a significant portion of Molson Coors Beverage Company. These institutional investors are attracted to the company's stable financial performance, global presence, and potential for long-term growth.

    4. Individual Investors: Molson Coors Beverage Company also has a considerable number of individual investors who hold shares in the company. These individual investors range from retail investors to high net worth individuals who believe in the company's brand strength and growth prospects.

    5. Public Ownership: Molson Coors Beverage Company is a publicly traded company, listed on stock exchanges in both the United States and Canada. This means that a portion of the company's ownership is held by public shareholders who have purchased shares through these exchanges.

    It is important to note that the ownership structure of Molson Coors Beverage Company may change over time due to various factors such as share buybacks, new issuances, or changes in investor sentiment. Publicly traded companies like Molson Coors Beverage Company are required to disclose their ownership structure periodically, providing transparency to shareholders and potential investors.

    What is the mission statement of Molson Coors Beverage Company?

    The Mission Statement of Molson Coors Beverage Company

    Molson Coors Beverage Company, one of the largest global brewers, has a clear and concise mission statement that guides its operations and strategic decisions. The company's mission is centered around three key pillars: brewing great beers, building great brands, and delivering great moments.

    Brewing Great Beers

    At the core of Molson Coors' mission is its commitment to brewing exceptional beers. With a rich heritage and expertise dating back to 1774, the company aims to consistently produce high-quality and innovative brews that cater to the diverse preferences of its consumers. Through their brewing expertise and dedication to craftsmanship, Molson Coors aims to create beers that not only satisfy consumers' taste buds but also exceed their expectations.

    Building Great Brands

    Molson Coors recognizes the importance of building and nurturing strong brands that resonate with consumers. The company's mission is to develop and maintain a portfolio of iconic brands that consumers trust and love. By investing in brand building, marketing, and consumer engagement initiatives, Molson Coors aims to create lasting emotional connections with its target audience. This focus on brand building allows the company to differentiate itself in a highly competitive market and drive long-term growth.

    Delivering Great Moments

    Molson Coors understands that their products play a significant role in creating memorable experiences and moments of enjoyment for consumers. The company's mission is to deliver these great moments by providing exceptional customer service, ensuring product availability, and supporting responsible consumption. Molson Coors strives to be a trusted partner in facilitating celebrations, social gatherings, and shared experiences, ultimately enhancing the overall enjoyment of its beverages.

    In summary, the mission statement of Molson Coors Beverage Company revolves around brewing great beers, building great brands, and delivering great moments. Through its unwavering commitment to these pillars, the company aims to maintain its position as a global leader in the beverage industry while consistently exceeding consumer expectations.

    How does Molson Coors Beverage Company make money?

    Brewing and selling beer

    The primary source of revenue for Molson Coors Beverage Company is the brewing and selling of beer. As one of the largest brewers in the world, Molson Coors produces a wide range of beer brands, including popular names like Coors Light, Miller Lite, Blue Moon, and Molson Canadian.

    The company operates multiple breweries across various countries, allowing them to cater to both domestic and international markets. They utilize their brewing expertise, quality ingredients, and innovative brewing techniques to create a diverse portfolio of beers that appeal to different consumer preferences.

    Molson Coors focuses on both on-premise and off-premise sales channels. On-premise sales involve serving beer directly to consumers at bars, restaurants, and other establishments. Off-premise sales occur through retail channels such as supermarkets, liquor stores, and convenience stores.

    Through strategic marketing and distribution efforts, Molson Coors ensures that their beer brands are widely available and visible to consumers. They leverage their extensive distribution network to reach customers globally, making their products accessible in a variety of markets.

    Brand licensing and partnerships

    In addition to brewing and selling their own beer brands, Molson Coors also generates revenue through brand licensing and partnerships. They enter into licensing agreements with other companies to produce and distribute beverages under their brands.

    These licensing agreements enable Molson Coors to expand their product offerings beyond their own portfolio. For example, they have partnered with companies like Starbucks to produce and distribute ready-to-drink coffee beverages. Such partnerships allow them to tap into new consumer segments and diversify their revenue streams.

    Furthermore, Molson Coors engages in strategic partnerships with other alcoholic beverage companies to enhance their market presence. These partnerships often involve joint ventures or distribution agreements that enable them to promote and distribute each other's products, thereby increasing sales and market share.

    Non-alcoholic beverages and beyond

    While beer remains the core revenue generator for Molson Coors, the company has also ventured into the non-alcoholic beverage market. They have introduced a range of non-alcoholic beverages, including sparkling waters, energy drinks, and flavored sodas, to cater to consumers' changing preferences.

    By diversifying into non-alcoholic beverages, Molson Coors aims to capture a broader consumer base and adapt to evolving market trends. This expansion allows them to leverage their manufacturing capabilities and distribution network to penetrate new beverage categories and generate additional revenue.

    In summary, Molson Coors Beverage Company primarily makes money through brewing and selling a wide range of beer brands globally. Additionally, they generate revenue through brand licensing and partnerships to produce and distribute beverages under other brands. Moreover, their foray into the non-alcoholic beverage market enables them to tap into new consumer segments and diversify their revenue streams.

    Molson Coors Beverage Company Business Model Canvas Explained

    Introduction to the Molson Coors Beverage Company

    The Molson Coors Beverage Company is a multinational brewing company that operates in various countries around the world. With a rich history that dates back to 1786, the company has established itself as a prominent player in the global beer industry. In this section, we will explore the Molson Coors Beverage Company's business model canvas and gain insights into the key elements that contribute to its success.

    Key Partnerships

    One crucial aspect of the Molson Coors Beverage Company's business model is its strategic partnerships. The company collaborates with a diverse range of partners, including suppliers, distributors, and retail chains. By forging strong relationships with these stakeholders, Molson Coors ensures a smooth supply chain, efficient distribution, and broad market reach. These partnerships also enable the company to access quality ingredients, leverage economies of scale, and enhance its brand presence across different markets.

    Key Activities

    The key activities of the Molson Coors Beverage Company revolve around brewing, marketing, and distributing a wide range of alcoholic and non-alcoholic beverages. The company operates multiple breweries and production facilities globally, ensuring a steady supply of beverages to meet customer demand. Additionally, Molson Coors invests heavily in marketing campaigns, brand building, and product innovation to stay competitive in a crowded market. Through its key activities, the company is able to maintain a strong market presence and drive revenue growth.

    Key Resources

    To execute its business activities efficiently, the Molson Coors Beverage Company relies on a variety of key resources. These include its manufacturing facilities, brewing expertise, distribution networks, brand reputation, and experienced workforce. The company's brewing facilities are equipped with state-of-the-art technology and adhere to rigorous quality standards, ensuring consistent product offerings. Furthermore, Molson Coors' strong brand reputation and loyal customer base serve as valuable intangible assets that contribute to its overall success.

    Value Proposition

    Molson Coors' value proposition centers around providing high-quality beverages that cater to a wide range of consumer preferences. The company offers a diverse portfolio of brands, including popular beers, craft beers, ciders, and non-alcoholic options. By consistently delivering products that meet consumer expectations, Molson Coors has established itself as a trusted provider of refreshing beverages. The company's commitment to quality, innovation, and sustainability further enhances its value proposition and differentiates it from competitors.

    Customer Segments

    The Molson Coors Beverage Company targets a broad range of customer segments, including beer enthusiasts, casual drinkers, and individuals seeking non-alcoholic alternatives. Through its diverse portfolio of brands, the company caters to different demographic groups, geographic markets, and occasions. This customer-centric approach allows Molson Coors to capture a significant share of the market and maintain strong customer loyalty.

    Revenue Streams

    The primary revenue stream for the Molson Coors Beverage Company comes from the sale of its beverages. The company generates revenue through various channels, including direct sales to retailers, wholesalers, and on-premise establishments such as bars and restaurants. Additionally, Molson Coors leverages licensing agreements and partnerships to expand its revenue streams. By continuously exploring new market opportunities and diversifying its product offerings, the company ensures a steady flow of revenue.


    The Molson Coors Beverage Company's business model canvas highlights the key elements that contribute to its success in the global beer industry. Through strategic partnerships, efficient key activities, valuable key resources, an appealing value proposition, targeted customer segments, and diversified revenue streams, the company has established a strong market presence. By continuously adapting to changing consumer preferences and market dynamics, Molson Coors remains a leading player in the beverage industry.

    Which companies are the competitors of Molson Coors Beverage Company?

    Major Competitors

    Molson Coors Beverage Company faces significant competition in the highly competitive beverage industry. Some of its major competitors include:

    1. Anheuser-Busch InBev: As one of the largest beer producers globally, Anheuser-Busch InBev poses a strong competition to Molson Coors. With a diverse portfolio of popular brands like Budweiser, Stella Artois, and Corona, Anheuser-Busch InBev holds a significant market share worldwide.

    2. Heineken N.V.: Heineken, a Dutch brewing company, is renowned for its premium beer brands such as Heineken, Amstel, and Desperados. With a global presence and strong marketing strategies, Heineken presents a formidable competitor to Molson Coors.

    3. Constellation Brands Inc.: Constellation Brands is a leading producer and marketer of alcoholic beverages, including beer, wine, and spirits. They own popular beer brands such as Corona, Modelo, and Pacifico. With a focus on innovation and appealing marketing campaigns, Constellation Brands competes directly with Molson Coors.

    Craft Beer Competitors

    In addition to the major players in the industry, Molson Coors also faces competition from craft breweries, which have gained significant popularity in recent years. These craft beer competitors often focus on producing unique and high-quality brews, appealing to consumers seeking more diverse beer options. Some notable craft beer competitors of Molson Coors include:

    1. The Boston Beer Company: Known for its flagship brand Samuel Adams, The Boston Beer Company has established itself as a prominent player in the craft beer market. They offer a wide range of flavorful and innovative beer styles, catering to the growing demand for craft brews.

    2. Sierra Nevada Brewing Co.: Sierra Nevada Brewing is renowned for its commitment to producing environmentally sustainable craft beers. With popular offerings like Sierra Nevada Pale Ale and a reputation for quality, they are a strong competitor to Molson Coors in the craft beer segment.

    3. New Belgium Brewing Company: New Belgium Brewing is recognized for its dedication to sustainability and employee ownership. Their flagship beer, Fat Tire Amber Ale, has gained a loyal following. With a focus on organic ingredients and unique flavors, New Belgium Brewing competes in the craft beer market with Molson Coors.

    These competitors demonstrate the diverse landscape Molson Coors faces in the beverage industry. From major global players to innovative craft breweries, the competition drives innovation and pushes companies to deliver exceptional products to meet consumer preferences.

    Molson Coors Beverage Company SWOT Analysis


    • Strong brand portfolio: Molson Coors Beverage Company boasts a wide range of well-known and trusted brands, including Coors Light, Miller Lite, Blue Moon, and Molson Canadian. This diverse portfolio helps the company cater to a variety of consumer preferences and maintain a competitive edge in the market.

    • Global presence: With operations in over 30 countries, Molson Coors has established a strong global presence. This allows the company to leverage economies of scale, access new markets, and mitigate risks associated with regional market fluctuations.

    • Distribution capabilities: Molson Coors has a well-developed distribution network that enables it to efficiently deliver its products to retailers and consumers worldwide. This extensive distribution reach gives the company a competitive advantage by ensuring its brands are readily available to consumers.


    • Dependence on mature markets: Although Molson Coors has a global presence, it heavily relies on mature markets such as the United States and Canada. This over-reliance on these markets exposes the company to risks associated with economic downturns, changing consumer preferences, and increased competition.

    • Limited product diversification: Molson Coors primarily focuses on beer and other alcoholic beverages, which limits its product diversification. The company may face challenges if consumer preferences shift towards non-alcoholic or healthier beverage options. This lack of diversification also makes it more susceptible to fluctuations in the beer market.

    • Declining beer consumption: Beer consumption has been declining in many markets due to changing consumer preferences and increasing health consciousness. This presents a significant challenge for Molson Coors, as it may need to adapt its product offerings or explore new growth avenues to offset this decline.


    • Craft beer market growth: The rising popularity of craft beer presents an opportunity for Molson Coors to expand its portfolio and tap into this growing market segment. By acquiring or partnering with craft breweries, the company can cater to the increasing demand for unique and specialized beer offerings.

    • Non-alcoholic beverage market: With the growing trend towards health and wellness, there is an increasing demand for non-alcoholic and low-alcohol beverages. Molson Coors can capitalize on this trend by developing innovative and appealing non-alcoholic beverages to cater to a wider range of consumer preferences.

    • Expansion into emerging markets: Emerging markets, such as India, China, and Brazil, offer significant growth potential for Molson Coors. By expanding its presence in these markets, the company can tap into a larger consumer base and diversify its revenue streams.


    • Intense competition: The beverage industry is highly competitive, with numerous global and local players vying for market share. Molson Coors faces intense competition from both traditional beer companies and emerging craft breweries. This competition can lead to price wars, reduced profit margins, and challenges in maintaining market share.

    • Regulatory challenges: The beverage industry is subject to various regulations and restrictions, including advertising and labeling requirements, excise taxes, and age restrictions. Compliance with these regulations can be costly and time-consuming for Molson Coors and may hinder its ability to operate and expand in certain markets.

    • Changing consumer preferences: Consumer preferences are constantly evolving, and Molson Coors needs to adapt to these changes to remain relevant. The shift towards healthier and more sustainable products, as well as the increasing demand for convenience, poses a threat to traditional beer companies. Molson Coors must stay agile and innovative to meet changing consumer expectations.

    Key Takeaways

    • Molson Coors Beverage Company is owned by the Molson and Coors families, who merged their respective businesses in 2005.
    • The mission statement of Molson Coors Beverage Company is to delight the world's beer drinkers by offering a portfolio of high-quality brands that meet diverse tastes and occasions.
    • Molson Coors Beverage Company generates revenue primarily through the sale of alcoholic beverages, including beer and other malt beverages.
    • The Business Model Canvas of Molson Coors Beverage Company involves key activities such as brewing, marketing, distribution, and sales, which are supported by various resources and partnerships.
    • Some of the main competitors of Molson Coors Beverage Company include Anheuser-Busch InBev, Heineken, and Carlsberg.

    SWOT Analysis of Molson Coors Beverage Company:

    • Strengths: Strong brand portfolio, global presence, and established distribution networks.
    • Weaknesses: Dependence on the beer industry, vulnerability to changing consumer preferences, and limited diversification.
    • Opportunities: Growing craft beer market, expansion into emerging markets, and increasing demand for low-alcohol and non-alcoholic beverages.
    • Threats: Intense competition, regulatory challenges, and potential disruptions in the supply chain.


    In conclusion, Molson Coors Beverage Company is owned by the Molson and Coors families, who have a long-standing history in the brewing industry. The company's mission statement is to delight the world's beer drinkers by producing high-quality, great-tasting beverages. Molson Coors Beverage Company generates its revenue primarily through the sale of its beer and other alcoholic beverages, both domestically and internationally.

    When examining Molson Coors Beverage Company's business model canvas, it becomes evident that the company focuses on key activities such as brewing, marketing, and distribution to bring its products to consumers. Through strategic partnerships and acquisitions, the company has expanded its reach and diversified its product portfolio.

    However, in the highly competitive beverage industry, Molson Coors Beverage Company faces strong competition from other major players such as Anheuser-Busch InBev, Heineken, and Constellation Brands. These competitors constantly strive to capture market share and maintain customer loyalty, driving Molson Coors Beverage Company to continuously innovate and differentiate its offerings.

    Performing a SWOT analysis reveals that Molson Coors Beverage Company possesses strengths such as a strong brand portfolio and global distribution network. However, weaknesses such as reliance on a specific geographic market and vulnerability to changing consumer preferences pose challenges. Opportunities exist in expanding into emerging markets and developing new product offerings, while threats include regulatory changes and increasing competition.

    Overall, Molson Coors Beverage Company remains a prominent player in the beverage industry, constantly adapting to market dynamics and consumer demands to maintain its position as a leading producer of high-quality beverages.


    What is Molson Coors business strategy?

    Molson Coors' business strategy is centered around four key pillars:

    1. Building Leading Brands: The company focuses on creating and nurturing a portfolio of strong, high-quality brands across various beverage categories. They aim to invest in their core brands, such as Coors Light, Miller Lite, and Blue Moon, while also expanding into new categories and emerging markets.

    2. Expanding Global Reach: Molson Coors aims to expand its geographic footprint and increase its presence in key international markets. They seek to leverage their global scale and distribution networks to capture opportunities in various regions, including North America, Europe, and Asia.

    3. Driving Cost Efficiency: The company is committed to driving cost efficiencies and improving operational performance across their supply chain and operations. They aim to streamline processes, optimize production, and reduce overhead costs to enhance profitability and competitiveness.

    4. Accelerating Innovation: Molson Coors recognizes the importance of innovation in the evolving beverage industry. They focus on developing and launching new products that meet changing consumer preferences and market trends, including innovations in low and no-alcohol beverages, craft beers, and other emerging categories.

    Overall, Molson Coors aims to deliver sustainable growth and profitability by leveraging their strong brand portfolio, expanding globally, driving operational efficiencies, and staying at the forefront of product innovation.

    What is Molson Coors mission statement?

    Molson Coors' mission statement is "We delight the world’s beer drinkers while securing our future through a balanced, diversified portfolio that includes leading brands and businesses."

    Who are Molson Coors Beverage Company competitors?

    Some of Molson Coors Beverage Company's competitors include:

    1. Anheuser-Busch InBev
    2. Heineken N.V.
    3. Diageo PLC
    4. Constellation Brands Inc.
    5. Carlsberg Group
    6. Pabst Brewing Company
    7. Asahi Group Holdings Ltd.
    8. Kirin Holdings Company, Limited
    9. The Boston Beer Company, Inc.
    10. Craft Brew Alliance Inc.

    What do you think is the most difficult part of conducting a SWOT analysis?

    In my opinion, the most difficult part of conducting a SWOT analysis is the process of gathering accurate and comprehensive information. This includes collecting data on internal strengths and weaknesses within the organization, as well as external opportunities and threats in the market or industry.

    The difficulty lies in identifying and evaluating all the relevant factors that can impact the organization. Sometimes, it can be challenging to objectively assess internal strengths and weaknesses, as biases or lack of transparency may hinder an accurate evaluation. Similarly, identifying and analyzing external opportunities and threats require thorough research, market analysis, and understanding of the competitive landscape.

    Furthermore, ensuring that the information gathered is up-to-date and relevant adds to the complexity. Market conditions and industry dynamics can change rapidly, so it is crucial to continually update and reassess the SWOT analysis to maintain its effectiveness.

    Additionally, interpreting the gathered information and translating it into actionable insights can be another challenging aspect. The analysis needs to go beyond just listing strengths, weaknesses, opportunities, and threats; it should provide a clear understanding of how these factors can impact the organization's strategy, operations, and decision-making.

    Overall, conducting a SWOT analysis requires a careful and rigorous assessment of multiple factors, making it a complex task that demands thorough research, objectivity, and analytical skills.

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