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Company > Metro Inc.: Business Model, SWOT Analysis, and Competitors 2023

Metro Inc.: Business Model, SWOT Analysis, and Competitors 2023

Published: Jul 01, 2023

Inside This Article


    In this blog article, we will delve into Metro Inc., a renowned Canadian food retailer, and explore its business model, SWOT analysis, and competitors in the year 2023. Metro Inc. has garnered a strong reputation in the industry through its focus on quality products, customer service, and efficient supply chain management. By conducting a comprehensive SWOT analysis, we will highlight the company's strengths, weaknesses, opportunities, and threats, providing valuable insights into its market position. Additionally, we will examine Metro Inc.'s key competitors to gain a broader understanding of the competitive landscape within the industry.

    What You Will Learn:

    • Who owns Metro Inc. and how this impacts the company's operations and decision-making.
    • The mission statement of Metro Inc. and how it guides the company's overall direction and goals.
    • How Metro Inc. generates revenue and stays profitable through its various business activities and strategies.
    • An in-depth explanation of Metro Inc.'s Business Model Canvas, highlighting its key components and how they contribute to the company's success.
    • The major competitors of Metro Inc. in the market and how they impact the company's position and market share.
    • A comprehensive SWOT analysis of Metro Inc., examining the company's strengths, weaknesses, opportunities, and threats, and how they influence its overall performance and competitiveness.

    Who owns Metro Inc.?

    Major Shareholders

    Metro Inc., one of Canada's leading food retailers, has a diverse ownership structure with several major shareholders. These significant stakeholders have a significant influence on the company's operations and strategic decisions.

    One of the largest shareholders of Metro Inc. is the founding family, the Montreuil family. The Montreuil family has a long-standing history with the company, as they were the original founders of Metro Inc. in 1947. Today, they still own a substantial portion of the company's shares, allowing them to maintain a significant say in the company's direction.

    Another major shareholder is the Caisse de dépôt et placement du Québec (CDPQ), which is one of the largest institutional investors in Canada. The CDPQ manages funds on behalf of the Quebec Pension Plan, and it holds a significant stake in Metro Inc. through its various investment vehicles. With its financial expertise and deep pockets, the CDPQ plays a crucial role in supporting the growth and development of Metro Inc.

    In addition to the Montreuil family and the CDPQ, several other institutional investors hold notable stakes in Metro Inc. These include prominent asset management firms such as BlackRock, Inc., one of the world's largest investment management companies, and The Vanguard Group, another major player in the global asset management industry. These institutional investors bring significant financial resources and expertise to the table, further strengthening Metro Inc.'s position in the market.

    Public Ownership

    While major shareholders play a significant role in Metro Inc.'s ownership structure, it is important to note that a substantial portion of the company's shares are held by individual and retail investors. These shareholders, often referred to as the public shareholders, collectively own a significant stake in the company. This public ownership provides Metro Inc. with a broader base of support and reflects the trust and confidence that individual investors have in the company's long-term prospects.

    Metro Inc. is listed on the Toronto Stock Exchange (TSX) under the ticker symbol MRU, allowing investors to buy and sell shares of the company on the open market. This public listing provides transparency and liquidity to shareholders, enabling them to participate in the company's growth and share in its success.

    In conclusion, Metro Inc.'s ownership is a combination of major shareholders, including the founding family, the Montreuil family, and institutional investors such as the Caisse de dépôt et placement du Québec. Additionally, the company has a significant base of individual and retail investors who own shares on the public market. This diverse ownership structure ensures that Metro Inc. benefits from a wide range of perspectives and resources, contributing to its ongoing success in the highly competitive food retail industry.

    What is the mission statement of Metro Inc.?


    A company's mission statement is a concise declaration of its purpose and the primary goals it aims to achieve. It serves as a guiding principle that directs the actions and decisions of the organization. In the case of Metro Inc., one of Canada's leading food retailers, their mission statement reflects their commitment to providing quality products, exceptional customer service, and contributing positively to the communities they serve.

    Metro Inc.'s Mission Statement

    While Metro Inc. does not have an official mission statement published on their website or in their annual reports, their core values and strategic objectives embody their mission. These elements are outlined in their corporate documents and are evident in their day-to-day operations.

    Core Values

    Metro Inc. is built on a foundation of core values that shape their business practices and guide their interactions with customers, employees, and stakeholders. These values include:

    1. Customer Focus: Metro Inc. places a strong emphasis on understanding and meeting the needs of their customers. They strive to provide an exceptional shopping experience, offering a wide range of high-quality products and personalized service.

    2. Integrity: The company believes in conducting business with honesty, transparency, and ethical practices. They aim to build trust with their customers and stakeholders by upholding the highest standards of integrity in all aspects of their operations.

    3. Respect: Metro Inc. values diversity and treats everyone with respect and fairness. They foster a positive and inclusive work environment that promotes equal opportunities and encourages the personal and professional growth of their employees.

    4. Social Responsibility: The company recognizes its role in society and is committed to making a positive impact within the communities they operate. Metro Inc. actively supports various charitable initiatives, environmental sustainability, and community development programs.

    Strategic Objectives

    In addition to their core values, Metro Inc. has defined strategic objectives that align with their mission. These objectives include:

    1. Operational Excellence: Metro Inc. strives for operational excellence by continuously improving efficiency, optimizing their supply chain, and enhancing their store formats. They focus on delivering exceptional value to their customers through competitive pricing, product quality, and innovation.

    2. Digital Transformation: The company acknowledges the importance of embracing technology and digital solutions to meet the evolving needs of their customers. Metro Inc. aims to enhance their online presence, expand their e-commerce capabilities, and leverage data-driven insights to provide a seamless shopping experience.

    3. Employee Engagement: Metro Inc. recognizes that their employees are instrumental in delivering their mission. They prioritize employee engagement by fostering a positive work culture, providing training and development opportunities, and recognizing and rewarding outstanding performance.


    Although Metro Inc. does not have a formal mission statement, their core values and strategic objectives clearly define their mission. By prioritizing customer focus, integrity, respect, and social responsibility, and by pursuing operational excellence, digital transformation, and employee engagement, Metro Inc. strives to be a leading food retailer that meets the needs of their customers, contributes to their communities, and maintains a strong presence in the Canadian market.

    How does Metro Inc. make money?

    Grocery Retail

    One of the primary ways that Metro Inc. generates revenue is through its grocery retail operations. As one of Canada's largest food retailers, the company owns and operates a network of supermarkets, discount stores, and convenience stores under various banners including Metro, Super C, and Food Basics. These stores offer a wide range of products including fresh produce, meat, bakery items, dairy products, and household essentials. With a focus on providing quality products and exceptional customer service, Metro Inc. attracts a large customer base, resulting in significant sales and profits.

    Pharmacy Services

    In addition to its grocery retail business, Metro Inc. also generates revenue through its pharmacy services. The company operates a network of pharmacies under the banners of Metro Pharmacy and Drug Basics, offering prescription medications, over-the-counter drugs, health and wellness products, and various pharmaceutical services. With the increasing demand for healthcare products and services, Metro Inc. benefits from the steady flow of customers seeking medications and healthcare solutions. This segment of the business contributes significantly to the company's overall revenue stream.

    Foodservice Distribution

    Another revenue-generating segment for Metro Inc. is its foodservice distribution operations. The company operates a distribution network that supplies various food products, including fresh and frozen foods, to restaurants, hotels, hospitals, and other institutions. Leveraging its extensive distribution capabilities and strong supplier relationships, Metro Inc. serves as a reliable partner to the foodservice industry, providing high-quality products and timely delivery. This segment not only contributes to the company's revenue but also helps in diversifying its business and reducing dependence on retail operations.

    Real Estate Investments

    Metro Inc. also generates income through its real estate investments. The company strategically owns and manages a portfolio of properties, including retail shopping centers and distribution centers. By leasing these properties to third-party tenants, Metro Inc. earns rental income, which adds to its overall revenue. This real estate segment provides a stable and recurring income stream for the company, allowing it to further strengthen its financial position and pursue growth opportunities.

    Other Revenue Streams

    Apart from the main revenue streams mentioned above, Metro Inc. also earns income through various other channels. This includes the sale of non-food products such as general merchandise, apparel, and household items in its retail stores. Additionally, the company generates revenue from advertising and promotional activities within its stores, where brands pay for prime shelf space or promotional displays. These additional revenue streams contribute to the overall profitability of Metro Inc. and enhance its position in the highly competitive retail industry.

    Metro Inc. Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps businesses visualize and analyze their business model. It provides a framework to understand and clarify various aspects of a business, such as its value proposition, customer segments, key activities, resources, and revenue streams.

    Understanding Metro Inc.'s Business Model Canvas

    Metro Inc., one of the leading grocery store chains in Canada, has a well-defined business model that is reflected in its Business Model Canvas. Let's dive deeper into each element of Metro Inc.'s canvas to gain a better understanding of how they operate.

    1. Value Proposition: Metro Inc.'s value proposition lies in offering customers a wide range of fresh and high-quality products at competitive prices. They strive to provide a convenient and enjoyable shopping experience through their clean and well-organized stores.

    2. Customer Segments: Metro Inc. targets a diverse range of customer segments, including families, professionals, and seniors. They cater to different customer needs by offering a variety of products, including organic and gluten-free options, as well as international and specialty items.

    3. Key Activities: The key activities of Metro Inc. include sourcing, purchasing, and merchandising products. They focus on building strong relationships with suppliers to ensure a consistent supply of fresh and quality goods. Additionally, they invest in store operations, marketing, and customer service to enhance the overall shopping experience.

    4. Key Resources: Metro Inc. heavily relies on its network of suppliers and distribution centers to maintain a steady supply of products. Their physical stores, trained staff, and technological infrastructure also play a crucial role in delivering their value proposition effectively.

    5. Channels: Metro Inc. operates through both physical and digital channels. Their brick-and-mortar stores serve as the primary channel for customers to purchase groceries. However, they have also embraced e-commerce by offering online shopping and home delivery services to cater to the evolving needs of customers.

    6. Customer Relationships: Metro Inc. aims to build strong customer relationships by providing exceptional service and personalized experiences. They invest in training their staff to ensure they are knowledgeable and helpful. Moreover, they leverage customer feedback and loyalty programs to strengthen their bond with customers.

    7. Revenue Streams: The primary revenue stream for Metro Inc. is generated through the sale of groceries and other related products. They also generate revenue through additional services, such as in-store pharmacies and floral departments. Additionally, their online delivery services contribute to their revenue streams.


    By analyzing Metro Inc.'s Business Model Canvas, it becomes evident that their success lies in their ability to offer a wide variety of fresh and high-quality products at competitive prices. They have strategically positioned themselves to cater to diverse customer segments and have embraced technology to enhance the shopping experience. Metro Inc.'s business model demonstrates their commitment to delivering value and maintaining strong customer relationships in the highly competitive grocery industry.

    Which companies are the competitors of Metro Inc.?

    Competition in the grocery industry

    Metro Inc. operates in a highly competitive industry, facing competition from various companies. Here are some of the main competitors of Metro Inc.:

    1. Loblaw Companies Limited

    Loblaw Companies Limited is one of the largest grocery retailers in Canada and a major competitor for Metro Inc. Loblaw operates a wide range of grocery store banners, including Loblaws, No Frills, and Real Canadian Superstore. With their extensive network of stores and diverse product offerings, Loblaw poses a significant challenge to Metro Inc.'s market share.

    2. Sobeys Inc.

    Sobeys Inc. is another major competitor of Metro Inc. in the Canadian grocery industry. Sobeys operates various store banners, such as Sobeys, Safeway, and FreshCo. They have a strong presence in many regions across Canada, offering a wide selection of grocery products. Sobeys' competitive pricing strategies and focus on customer loyalty programs make them a formidable competitor for Metro Inc.

    3. Walmart Canada

    Walmart Canada, a subsidiary of the global retail giant Walmart, competes with Metro Inc. through its extensive network of supercenters and discount stores. Walmart offers a wide range of groceries, household items, and general merchandise at competitive prices. Their ability to provide one-stop shopping convenience and their aggressive pricing strategies make them a significant competitor for Metro Inc.

    4. Costco Wholesale Corporation

    Costco Wholesale Corporation is a membership-based warehouse club that competes with Metro Inc. in the grocery industry. Costco offers bulk quantities of groceries and a wide range of other products at discounted prices to its members. Their unique business model and emphasis on low prices attract a loyal customer base, impacting Metro Inc.'s market share in certain segments.

    5. Empire Company Limited

    Empire Company Limited, through its subsidiary Sobeys Inc., competes directly with Metro Inc. in the grocery industry. Empire Company Limited also owns other retail banners, including Farm Boy and FreshCo, which further intensify the competition. Their focus on organic and specialty foods, combined with strategic pricing and promotional activities, puts them in direct competition with Metro Inc. for customer loyalty.

    These are just a few of the notable competitors of Metro Inc. in the Canadian grocery industry. The intense competition among these companies drives innovation, pricing strategies, and customer-focused initiatives, ultimately benefiting consumers with a wider range of choices and competitive pricing options.

    Metro Inc. SWOT Analysis


    • Strong brand recognition: Metro Inc. is a well-established and recognized brand in the retail industry, particularly in the grocery sector. With a history dating back to 1947, Metro has built a strong reputation for providing high-quality products and excellent customer service.

    • Diverse product offerings: Metro Inc. offers a wide range of products to cater to the diverse needs of its customers. From fresh produce to bakery items, household essentials, and even pharmaceuticals, Metro ensures that customers can find everything they need under one roof. This wide product selection gives Metro an advantage over its competitors.

    • Strong market presence: Metro Inc. operates a large number of stores across Canada, making it one of the leading grocery retailers in the country. This extensive market presence allows Metro to reach a significant portion of the Canadian population and leverage economies of scale.

    • Focus on sustainability: Metro Inc. has demonstrated a commitment to sustainability through various initiatives. The company has implemented energy-saving measures, reduced food waste, and made efforts to source products from sustainable and ethical suppliers. Metro's focus on sustainability not only aligns with increasing consumer demand for eco-friendly options but also helps the company differentiate itself from competitors.


    • Limited international presence: While Metro Inc. has a strong market presence in Canada, its operations are primarily limited to the domestic market. This lack of international presence narrows the company's growth opportunities and exposes it to potential risks associated with the Canadian market.

    • Dependence on suppliers: Like many retail companies, Metro relies on suppliers to provide products for its stores. Any disruptions or issues with the supply chain could impact Metro's ability to meet customer demand and maintain its reputation for quality and variety.

    • Relatively high prices: Metro Inc. has been known to have slightly higher prices compared to some of its competitors. This pricing strategy may deter price-sensitive customers and lead them to seek more affordable alternatives elsewhere.


    • E-commerce growth: The increasing popularity of online shopping presents a significant opportunity for Metro Inc. to expand its e-commerce presence. By investing in a user-friendly online platform and efficient delivery services, Metro can tap into the growing market of consumers who prefer the convenience of online grocery shopping.

    • Expansion into new markets: Although Metro Inc. is primarily focused on the Canadian market, there is potential for expansion into international markets, particularly in neighboring countries. Exploring such opportunities can help Metro diversify its revenue streams and reduce its dependence on the Canadian market.


    • Intense competition: The retail industry, especially the grocery sector, is highly competitive. Metro Inc. faces fierce competition from other major players in the market, such as Loblaws and Walmart. To maintain its market share, Metro must continuously innovate and differentiate itself from competitors.

    • Changing consumer preferences: Consumer preferences and shopping habits are constantly evolving. As consumers become more health-conscious and environmentally aware, Metro Inc. needs to adapt its offerings to meet these changing demands. Failure to do so may result in a loss of customers to competitors who better cater to these preferences.

    • Economic downturns: Metro's performance is influenced by the overall state of the economy. During economic downturns, consumers tend to cut back on discretionary spending, which can impact Metro's sales and profitability. The company needs to be prepared to weather economic uncertainties and adjust its strategies accordingly.

    Key Takeaways

    • Metro Inc. is owned by its shareholders, with the largest shareholders being institutional investors such as pension funds and mutual funds.
    • The mission statement of Metro Inc. is to be the best retailer in the eyes of its customers, employees, and shareholders, by providing a wide range of quality products and exceptional service at competitive prices.
    • Metro Inc. makes money primarily through the sale of food and pharmaceutical products in its various store formats, including supermarkets, discount stores, and pharmacies.
    • The Business Model Canvas for Metro Inc. includes key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partners, and cost structure.
    • Metro Inc. faces competition from other major retailers in the food and pharmaceutical industries, including Loblaw Companies Limited, Sobeys Inc., and Walmart Inc.
    • In a SWOT analysis, Metro Inc.'s strengths include a strong brand reputation and a diverse store portfolio, while their weaknesses include a limited online presence. Opportunities for Metro Inc. include expanding into new markets and increasing their e-commerce capabilities, while threats include intense competition and changing consumer preferences.


    In conclusion, Metro Inc. is a well-established company in the retail industry. It is a publicly traded company, meaning that ownership is spread among various shareholders. The mission statement of Metro Inc. revolves around delivering quality products and services to its customers while maintaining strong relationships with its employees, suppliers, and the community.

    Metro Inc. generates revenue through various channels, primarily through the sale of groceries and other products in their supermarket chains. They also earn income from their distribution and pharmaceutical operations. Their business model canvas is designed to ensure efficient operations, customer satisfaction, and sustainable growth.

    Competitors of Metro Inc. include other major supermarket chains like Loblaw Companies Limited and Sobeys Inc. These companies compete for market share and strive to attract customers with competitive prices, product offerings, and customer experiences.

    Conducting a SWOT analysis of Metro Inc. reveals its strengths such as a strong market position, a diverse product portfolio, and a well-established brand. However, it also faces challenges such as intense competition, changing consumer preferences, and potential disruptions in the supply chain. By leveraging its strengths and addressing its weaknesses, Metro Inc. can continue to thrive in the dynamic retail industry.

    Overall, Metro Inc. has a solid foundation and a clear vision for success in the retail sector. With its customer-centric approach, diverse revenue streams, and strategic positioning, the company is well-equipped to navigate the challenges and seize opportunities in the market.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company website: Check if the company you are interested in has a dedicated investor relations or corporate information section on their website. They may provide a SWOT analysis as part of their strategic planning or annual reports.

    2. Business databases: Utilize business databases such as Bloomberg, Hoovers, or MarketLine that provide comprehensive company profiles and analysis, including SWOT analysis.

    3. Securities and Exchange Commission (SEC) filings: Publicly traded companies in the United States are required to file various reports with the SEC. These filings, such as the annual report (Form 10-K) or quarterly reports (Form 10-Q), often contain discussion on company strengths, weaknesses, opportunities, and threats.

    4. Market research reports: Look for market research reports from reputable firms like IBISWorld, Statista, or Euromonitor that may include SWOT analysis on specific companies or industries.

    5. Academic journals and publications: Scholarly articles and academic journals often conduct SWOT analysis on companies as part of their research. Accessing these sources through university libraries or online databases can provide valuable insights.

    6. Business news and analysis websites: Websites like Reuters, Bloomberg, or Forbes often publish articles and analysis on companies, including SWOT analysis. Utilize their search functions to find specific SWOT analysis on the company you are interested in.

    7. Consultancy reports: Consulting firms like McKinsey, PwC, or Deloitte often publish industry reports that include SWOT analysis on companies. These reports may be available for purchase or accessible through business libraries.

    Remember that SWOT analysis can vary depending on the source, so it is beneficial to explore multiple resources to get a holistic view. Additionally, if you cannot find an existing SWOT analysis, you can conduct one yourself by gathering information on the company's internal strengths and weaknesses, as well as external opportunities and threats.

    Which companies have a SWOT analysis?

    Many companies have conducted SWOT analyses, as it is a common strategic planning tool. Some prominent companies that have publicly released SWOT analyses include:

    1. Apple Inc.
    2. Google (Alphabet Inc.)
    3. Microsoft Corporation
    4. Amazon.com, Inc.
    5. Facebook, Inc.
    6. Coca-Cola Company
    7. Walmart Inc.
    8. Tesla, Inc.
    9. McDonald's Corporation
    10. Nike, Inc.

    These are just a few examples, and there are numerous other companies that have conducted SWOT analyses internally for their strategic decision-making processes.

    What does a SWOT analysis do for a company?

    A SWOT analysis (Strengths, Weaknesses, Opportunities, and Threats) helps a company assess and evaluate its internal and external factors. It provides a structured framework for analyzing different aspects of a company's business and environment. Here's what a SWOT analysis does for a company:

    1. Identifies strengths: A SWOT analysis helps identify the internal strengths of a company, such as unique capabilities, resources, or competitive advantages. Understanding these strengths allows a company to leverage them effectively to gain a competitive edge.

    2. Reveals weaknesses: By examining internal weaknesses, a SWOT analysis helps a company identify areas that need improvement. Recognizing weaknesses enables the company to develop strategies to address these issues and minimize their impact on overall performance.

    3. Uncovers opportunities: SWOT analysis highlights external opportunities that a company can capitalize on to grow and expand. These opportunities may arise from market trends, changes in consumer behavior, emerging technologies, or new market segments. Recognizing and exploiting these opportunities can help a company gain a competitive advantage.

    4. Identifies threats: A SWOT analysis also helps companies identify external threats that may impact their operations or profitability. These threats may include competition, regulatory changes, economic factors, or shifts in consumer preferences. Understanding these threats allows a company to develop strategies to mitigate or respond to them effectively.

    5. Facilitates strategic planning: The insights gained from a SWOT analysis form the foundation for strategic planning. It helps companies align their strengths and opportunities while addressing weaknesses and minimizing threats. This analysis aids in making informed decisions, setting goals, and developing strategies to achieve them.

    6. Enhances decision-making: A SWOT analysis provides a comprehensive view of the company's current situation, enabling better decision-making. It helps management evaluate options, prioritize initiatives, and allocate resources effectively based on a thorough understanding of the internal and external factors affecting the company.

    7. Supports competitive positioning: By understanding their strengths and weaknesses compared to competitors, companies can better position themselves in the market. This analysis helps identify unique selling propositions, differentiate from competitors, and develop effective marketing and branding strategies.

    Overall, a SWOT analysis offers valuable insights into a company's internal and external factors, facilitating strategic planning, decision-making, and competitive positioning.

    Is there a SWOT analysis?

    As an AI language model, I cannot provide real-time information or access external sources. Therefore, I don't have access to specific SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses. However, SWOT analysis is a widely used tool in business and strategic planning. It involves assessing an organization's internal strengths and weaknesses, as well as external opportunities and threats. You can find SWOT analyses for various companies, industries, or specific topics by conducting an online search or consulting business publications and market reports.

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