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Company > Marubeni Corporation: Business Model, SWOT Analysis, and Competitors 2023

Marubeni Corporation: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 17, 2023

Inside This Article


    Marubeni Corporation is a prominent Japanese multinational conglomerate, known for its diverse range of businesses and global presence. This blog article aims to provide a comprehensive analysis of Marubeni's business model, conducting a SWOT analysis to identify its strengths, weaknesses, opportunities, and threats. Additionally, it will delve into Marubeni's key competitors and their potential impact on the corporation's growth and market position in the year 2023. By examining these factors, readers will gain valuable insights into Marubeni's strategic position in the business landscape.

    What You Will Learn:

    • Who owns Marubeni Corporation and how the ownership structure affects the company's operations and decision-making.
    • The mission statement of Marubeni Corporation and how it guides the company's strategic direction and goals.
    • How Marubeni Corporation generates revenue and profits through its various business activities and industries.
    • An in-depth explanation of Marubeni Corporation's Business Model Canvas, including the key components and how they contribute to the company's success.
    • The main competitors of Marubeni Corporation in the global market and how they impact the company's market share and competitive position.
    • A comprehensive SWOT analysis of Marubeni Corporation, highlighting the company's strengths, weaknesses, opportunities, and threats, and how they shape its overall performance and future prospects.

    Who owns Marubeni Corporation?

    Majority Shareholders

    Marubeni Corporation, a leading Japanese trading and investment company, has a diverse ownership structure. As of the latest available information, the majority of Marubeni's shares are held by institutional investors and mutual funds. These entities play a significant role in shaping the company's strategic direction and decision-making processes.

    One of the prominent majority shareholders is The Master Trust Bank of Japan, Ltd., acting as a trustee for various investment funds. With a considerable stake in Marubeni, The Master Trust Bank represents the interests of numerous individual and institutional investors who have entrusted their capital to the fund. This collective ownership ensures a broad base of support and stability for the company.

    Government Ownership

    Marubeni Corporation also enjoys a notable level of government ownership. The Japanese government exercises influence over the company through the Ministry of Finance and other related entities. This involvement stems from Marubeni's historical ties to the government, as well as its significant role in international trade and infrastructure projects that align with Japan's strategic interests.

    The government's ownership stake in Marubeni serves multiple purposes. Firstly, it facilitates cooperation between the company and various government agencies, fostering closer collaboration in areas such as energy, infrastructure development, and overseas investments. Secondly, it acts as a safeguard to protect national interests and ensure responsible corporate behavior.

    Employee Ownership

    Marubeni Corporation recognizes the importance of its employees and their contribution to the company's success. As a result, Marubeni offers an Employee Stock Ownership Plan (ESOP) that allows eligible employees to acquire a stake in the company. This program not only aligns the interests of employees with those of the company but also enhances employee engagement and loyalty.

    By owning shares in Marubeni, employees have a vested interest in the company's long-term performance and profitability. This sense of ownership fosters a culture of accountability, innovation, and dedication among the workforce, driving Marubeni's growth and maintaining its competitive edge.

    Public Shareholders

    Beyond institutional and government ownership, Marubeni Corporation also has a significant number of shares held by individual investors. These public shareholders purchase and trade Marubeni's stock on various stock exchanges, including the Tokyo Stock Exchange.

    The participation of individual investors not only provides liquidity to the company's stock but also allows for a diverse range of perspectives and opinions to influence Marubeni's decision-making. Public shareholders, with their collective wisdom, contribute to the company's governance and ensure that it remains accountable to a wide array of stakeholders.

    In conclusion, Marubeni Corporation's ownership structure encompasses a diverse range of stakeholders. While institutional investors and mutual funds hold the majority of shares, government ownership, employee ownership, and public shareholders also play significant roles in shaping the company's direction and fostering its long-term success. This multi-faceted ownership structure ensures a balanced approach to decision-making and enhances Marubeni's ability to navigate the complexities of the global marketplace.

    What is the mission statement of Marubeni Corporation?

    Marubeni Corporation's Mission Statement: Driving Sustainable Growth through Innovation and Collaboration

    Marubeni Corporation, a leading Japanese trading company with a rich history spanning over a century, has a clear and compelling mission statement that guides its business operations and strategic decisions. The corporation's mission is centered around driving sustainable growth through innovation and collaboration.

    Marubeni's mission statement emphasizes the importance of sustainable growth, acknowledging the need to balance economic success with social and environmental responsibility. With a global presence and diverse business portfolio, the company recognizes the significance of addressing long-term challenges such as climate change, resource scarcity, and social inequalities.

    Innovation is a core pillar of Marubeni's mission, reflecting their commitment to embracing emerging technologies, investing in research and development, and continuously adapting to the changing business landscape. By fostering a culture of innovation, Marubeni aims to create value for its stakeholders, seize new opportunities, and stay ahead in an ever-evolving global market.

    Collaboration is another integral aspect of Marubeni's mission statement. The company recognizes the power of partnership and actively seeks collaboration with various stakeholders, including customers, suppliers, governments, NGOs, and local communities. By working together, Marubeni aims to co-create sustainable solutions that address societal challenges, foster economic development, and contribute to the well-being of communities around the world.

    Marubeni's mission statement serves as a guiding compass for its employees, ensuring that their actions align with the company's strategic objectives and values. It reflects the corporation's commitment to driving positive change and creating long-term value for all stakeholders, while also considering the broader social and environmental implications of their business activities.

    In summary, Marubeni Corporation's mission statement encapsulates its dedication to driving sustainable growth through innovation and collaboration. By embracing emerging technologies, fostering partnerships, and considering the social and environmental impact of its operations, Marubeni strives to build a better future for all.

    How does Marubeni Corporation make money?

    Trading and Investment

    Marubeni Corporation, a leading Japanese trading company, generates a significant portion of its revenue through trading and investment activities. With a diverse portfolio of products and services, the company engages in global trading across various industries such as agriculture, energy, chemicals, and metals.

    Through its extensive network of partners and subsidiaries worldwide, Marubeni leverages its expertise in logistics, market analysis, and risk management to facilitate the flow of goods and commodities between producers and consumers. This involves sourcing products from suppliers and delivering them to customers in different regions, capitalizing on price differentials and market opportunities.

    Additionally, Marubeni invests in various sectors, including infrastructure, power generation, and real estate, among others. By strategically allocating capital, the company aims to maximize returns on its investments and contribute to the development of industries and economies.


    As a key player in the global energy market, Marubeni Corporation has a substantial revenue stream from its energy-related activities. The company engages in the exploration, production, and trading of oil and gas, both domestically and internationally. Marubeni also invests in renewable energy projects, such as solar and wind power, as part of its commitment to sustainability and environmental stewardship.

    Furthermore, Marubeni operates and manages power plants, supplying electricity to various regions. By leveraging its expertise in energy infrastructure and project development, the company seeks to meet the growing energy demand and contribute to the stability of global energy supply.

    Manufacturing and Industrial

    Marubeni Corporation has a strong presence in the manufacturing and industrial sectors, generating revenue through the production and sale of a wide range of products. The company's manufacturing operations encompass diverse industries, including automotive, machinery, electronics, and chemicals.

    Marubeni's industrial business involves the development and operation of production facilities, such as factories and plants, both domestically and internationally. By partnering with leading manufacturers and leveraging its global network, the company effectively distributes products to meet market demand and enhance its profitability.

    Financial Services

    Marubeni Corporation also derives revenue from its financial services, which include leasing, asset management, and insurance. Through its subsidiary, Marubeni Capital, the company provides financial solutions to support its customers' businesses and facilitate trade.

    By offering leasing services, Marubeni enables companies to acquire equipment and machinery without the need for large upfront investments. Additionally, the company engages in asset management, assisting clients in optimizing their investment portfolios and generating returns.

    Moreover, Marubeni provides insurance services, such as marine cargo insurance, to protect against potential risks and ensure the smooth flow of goods during trade transactions.

    In conclusion, Marubeni Corporation generates revenue through various channels, including trading and investment, energy, manufacturing and industrial operations, as well as financial services. By diversifying its business portfolio and leveraging its global network, the company continues to drive growth and contribute to the development of industries and economies worldwide.

    Marubeni Corporation Business Model Canvas Explained

    Introduction to Marubeni Corporation

    Marubeni Corporation is a Japanese trading company that operates in various industries such as energy, chemicals, food, and infrastructure. With a history dating back to 1858, Marubeni has grown to become one of the largest general trading companies in Japan and has expanded its global presence with offices in over 66 countries.

    Understanding the Business Model Canvas

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It consists of nine building blocks that help analyze and describe how a company creates, delivers, and captures value. These building blocks include key components such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    Marubeni's Customer Segments

    Marubeni serves a diverse range of customer segments across its various business divisions. In the energy sector, the company caters to utilities, power generation companies, and energy-intensive industries. In the food division, Marubeni targets wholesalers, retailers, and food processing companies. The company also serves customers in the automotive, chemicals, and infrastructure sectors. By targeting multiple customer segments, Marubeni is able to mitigate risks associated with relying on a single market.

    Value Propositions and Channels

    Marubeni creates value for its customers through a combination of factors such as its extensive network, global presence, and expertise in various industries. The company offers a wide range of products, services, and solutions tailored to meet the specific needs of its customer segments. Marubeni leverages its strong relationships with suppliers and partners to provide quality products and ensure timely delivery.

    To reach its customers, Marubeni utilizes a multi-channel approach. The company leverages its global network of offices and subsidiaries to establish direct relationships with customers. Additionally, Marubeni utilizes online platforms and digital channels to enhance customer engagement and facilitate transactions.

    Customer Relationships and Revenue Streams

    Marubeni values long-term relationships with its customers and strives to provide excellent customer service. The company aims to understand its customers' needs and offer tailored solutions to build trust and loyalty. Marubeni's diverse portfolio of products and services allows the company to generate revenue from multiple streams. These include the sale of goods, provision of services, and project-based contracts.

    Key Resources, Activities, and Partnerships

    Marubeni's key resources include its extensive global network, industry expertise, financial capabilities, and technological infrastructure. The company's activities revolve around sourcing, procurement, logistics, marketing, and sales. Marubeni collaborates with various partners such as suppliers, distributors, and industry associations to enhance its capabilities and expand its market reach. These partnerships enable Marubeni to access new markets, technologies, and resources.

    Cost Structure

    Marubeni's cost structure is influenced by various factors such as procurement costs, logistics expenses, marketing and sales costs, and overhead expenses. The company aims to optimize its cost structure by implementing efficient processes, leveraging economies of scale, and continuously improving operational efficiency.


    The Marubeni Corporation's business model is built upon a foundation of customer-centricity, global reach, and industry expertise. By leveraging its extensive network and diverse portfolio, Marubeni is able to create, deliver, and capture value in multiple industries. The Business Model Canvas provides a comprehensive framework to understand and analyze the various components of Marubeni's business model, highlighting the company's ability to adapt and thrive in a rapidly changing global marketplace.

    Which companies are the competitors of Marubeni Corporation?


    Marubeni Corporation, a Japanese trading company, operates in a diverse range of industries including food, energy, chemicals, and infrastructure. As a global player, Marubeni faces competition from various multinational corporations operating in similar sectors. In this section, we will explore some of the key competitors of Marubeni Corporation.

    Competitors of Marubeni Corporation

    1. Mitsui & Co., Ltd: Mitsui & Co., Ltd is another prominent Japanese trading company that competes with Marubeni Corporation. Like Marubeni, Mitsui operates in diverse industries and has a global presence. Mitsui's areas of focus include metals, machinery, energy, chemicals, and food. The company's strong financial standing and extensive network give it a competitive edge in the market.

    2. ITOCHU Corporation: ITOCHU Corporation, also based in Japan, is another major competitor of Marubeni Corporation. With operations spanning across various industries, including textiles, machinery, metals, and energy, ITOCHU competes directly with Marubeni in many sectors. The company's global reach, strong partnerships, and strategic investments contribute to its competitive position.

    3. Sumitomo Corporation: Sumitomo Corporation, one of Japan's oldest trading companies, presents another challenge to Marubeni. With a diverse business portfolio encompassing industries like metal products, transportation, construction, and infrastructure, Sumitomo competes directly with Marubeni in several sectors. The company's long-standing reputation and extensive network give it a competitive advantage.

    4. Mitsubishi Corporation: Mitsubishi Corporation, a well-known conglomerate, is another significant competitor of Marubeni Corporation. With a presence in sectors such as energy, metals, machinery, and chemicals, Mitsubishi's wide-ranging business interests often overlap with Marubeni's. The company's strong financial position, global reach, and technological expertise contribute to its competitive position.

    5. Cargill: While not a Japanese company, Cargill, an American multinational corporation, competes with Marubeni in the food and agricultural sector. As one of the world's largest privately held corporations, Cargill has a significant global presence and competes with Marubeni in areas such as grain trading, animal feed, and food processing. Cargill's extensive supply chain and global customer base make it a formidable competitor.


    As a global trading company, Marubeni Corporation faces competition from various multinational corporations operating in similar sectors. Companies like Mitsui & Co., Ltd, ITOCHU Corporation, Sumitomo Corporation, Mitsubishi Corporation, and Cargill pose significant challenges to Marubeni's market share. These competitors have established themselves as major players through their global reach, financial strength, and diverse business portfolios. Marubeni must continue to innovate and leverage its strengths to stay competitive in the dynamic global marketplace.

    Marubeni Corporation SWOT Analysis


    • Diversified business portfolio: Marubeni Corporation has a wide range of businesses, including trading, investments, and development of infrastructure projects. This diversification helps the company mitigate risks and allows it to capitalize on various market opportunities.

    • Strong global presence: With operations in over 60 countries, Marubeni has established a strong global footprint. This global presence enables the company to tap into different markets and benefit from economies of scale.

    • Extensive industry expertise: Marubeni has deep industry knowledge and expertise across various sectors such as energy, agriculture, chemicals, and transportation. This allows the company to understand market trends, anticipate changes, and make informed business decisions.

    • Strong financial performance: Marubeni Corporation has consistently delivered strong financial results, with steady revenue growth and profitability. This financial strength provides the company with the resources and stability to invest in new ventures and expand its operations.


    • Dependence on commodity markets: Marubeni's business is significantly exposed to fluctuations in commodity prices, particularly in sectors such as energy and agriculture. This reliance on commodity markets makes the company vulnerable to price volatility and can impact its financial performance.

    • Limited brand recognition: Despite its global presence, Marubeni has relatively low brand recognition compared to some of its competitors. This lack of brand awareness can make it challenging for the company to attract new customers and maintain a competitive edge in certain markets.

    • Vulnerability to geopolitical risks: As a multinational corporation, Marubeni is exposed to geopolitical risks such as trade disputes, political instability, and regulatory changes in the countries where it operates. These risks can affect the company's operations and profitability.


    • Expansion in emerging markets: Marubeni has the opportunity to further expand its presence in emerging markets, such as Southeast Asia and Africa, where there is significant growth potential. By leveraging its global network and industry expertise, the company can capture new business opportunities in these markets.

    • Renewable energy sector: With the increasing focus on sustainability and renewable energy, Marubeni can capitalize on this trend by investing in renewable energy projects. The company's expertise in the energy sector positions it well to benefit from the growing demand for clean energy solutions.

    • Technological advancements: Marubeni can leverage technological advancements to enhance its operations and create innovative solutions. For example, adopting digital technologies and data analytics can improve efficiency, reduce costs, and provide better insights for decision-making.


    • Intense competition: Marubeni operates in highly competitive industries where it faces competition from both domestic and international players. This intense competition can put pressure on the company's market share and profitability.

    • Economic downturns: Marubeni's business is sensitive to economic cycles, and a global economic downturn can adversely impact its operations. Reduced demand, lower commodity prices, and financial instability are some of the challenges the company may face during such downturns.

    • Regulatory changes: Changes in regulations and trade policies can significantly impact Marubeni's business, especially in sectors such as energy and agriculture. The company needs to closely monitor and adapt to evolving regulations to mitigate any negative effects.

    Overall, Marubeni Corporation has significant strengths such as its diversified business portfolio, global presence, and industry expertise. However, it also faces challenges such as dependence on commodity markets, limited brand recognition, and geopolitical risks. By capitalizing on opportunities such as expansion in emerging markets, the renewable energy sector, and technological advancements, Marubeni can navigate through threats such as intense competition, economic downturns, and regulatory changes.

    Key Takeaways

    • Marubeni Corporation is owned by a diverse group of shareholders, including individuals and institutional investors.
    • The mission statement of Marubeni Corporation is to contribute to the development of a vibrant society and sustainable future through its business activities.
    • Marubeni Corporation generates revenue through various business segments, including trading, investing, and operating assets in industries such as energy, agri-business, and infrastructure.
    • The Marubeni Corporation Business Model Canvas provides a visual representation of how the company creates, delivers, and captures value in its operations.
    • Competitors of Marubeni Corporation include other trading companies such as Mitsui & Co., Itochu Corporation, and Sumitomo Corporation.
    • In a SWOT analysis, Marubeni Corporation's strengths include its global presence and diversified business portfolio, while its weaknesses may include exposure to market fluctuations. Opportunities for the company may lie in expanding into emerging markets, while potential threats could be increased competition and geopolitical risks.


    In conclusion, Marubeni Corporation is owned by various shareholders, including both individual and institutional investors. The company's mission statement is centered around creating value and prosperity for people and society through its business activities. Marubeni Corporation generates its revenue through a diverse range of industries, including energy, agriculture, chemicals, and infrastructure. By employing a global network and strategic partnerships, Marubeni is able to effectively operate and expand its business.

    Analyzing Marubeni Corporation's business model canvas reveals the key elements that contribute to its success, such as its value proposition, customer segments, key activities, and revenue streams. The company's ability to adapt and innovate in response to market demands is a crucial aspect of its business model.

    Marubeni Corporation faces competition from various companies operating in similar industries, including trading companies like Mitsui & Co., ITOCHU Corporation, and Sumitomo Corporation. These companies compete for market share and strive to attract customers through differentiating factors such as product offerings and customer service.

    Conducting a SWOT analysis of Marubeni Corporation highlights its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its global presence, diversified portfolio, and strong partnerships. However, weaknesses such as potential geopolitical risks and the impact of market fluctuations pose challenges. Opportunities for growth exist in emerging markets and the development of renewable energy. External threats include intense competition and economic uncertainties.

    Overall, Marubeni Corporation's ownership structure, mission statement, revenue generation methods, business model canvas, competitors, and SWOT analysis provide a comprehensive understanding of the company's operations and position in the market.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company's official website: Start by visiting the official website of the company you're interested in. Many companies publish their SWOT analysis or similar strategic information in their annual reports, investor presentations, or corporate governance sections.

    2. Financial websites: Websites such as Bloomberg, Reuters, or Yahoo Finance often provide comprehensive information about companies, including SWOT analyses. Look for the company's profile or analysis section on these platforms.

    3. Business databases: Subscribing to business databases like Hoovers, MarketLine, or IBISWorld can grant you access to extensive company profiles and SWOT analyses. These platforms often provide in-depth reports on a wide range of companies.

    4. Industry reports: Sometimes, industry-specific reports or market research reports may include SWOT analyses for major companies within that sector. Websites like Statista, Research and Markets, or Euromonitor International can be good sources for such reports.

    5. Academic journals and publications: Scholarly databases like JSTOR, EBSCOhost, or ProQuest contain academic articles and publications that may include SWOT analyses on various companies. These sources can provide more detailed and research-oriented analysis.

    6. Business news and magazines: Keep an eye on business news sources such as Forbes, Fortune, Business Insider, or The Wall Street Journal. These publications often release articles, analysis, or interviews that may discuss the SWOT of different companies.

    Remember that SWOT analyses can vary in quality and relevance, so it's important to consider multiple sources and verify the information. Additionally, some SWOT analyses may be outdated, so try to find the most recent sources available.

    What are the 5 factors of SWOT analysis?

    The 5 factors of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. It includes resources, capabilities, expertise, and other positive aspects that contribute to the success of the organization.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. It includes areas where the organization lacks resources, skills, or other negative aspects that hinder its success.

    3. Opportunities: These are the external factors in the business environment that can be exploited to the organization's advantage. It includes emerging markets, technological advancements, changes in consumer behavior, or any other positive factors that can create opportunities for growth.

    4. Threats: These are the external factors that pose challenges or risks to the organization. It includes competition, changes in regulations, economic downturns, or any other negative factors that can impact the organization's performance.

    5. Trends: This factor is sometimes considered as an additional component of SWOT analysis. It refers to the patterns or shifts in the business environment that have the potential to impact the organization's future. It includes demographic trends, social trends, technological trends, or any other long-term changes that can affect the organization.

    Which company is good for SWOT analysis?

    There are many companies that are suitable for SWOT analysis, as it can be a valuable tool for assessing the strengths, weaknesses, opportunities, and threats of any organization. However, some notable examples of companies that are often analyzed using SWOT analysis include:

    1. Apple Inc. - Known for their innovative products and strong brand loyalty, Apple has a unique set of strengths and opportunities, as well as potential weaknesses and threats in the highly competitive tech industry.

    2. Amazon.com Inc. - With its dominant position in e-commerce and extensive range of products and services, Amazon has a strong market presence. However, it also faces challenges such as increasing competition and the need to continually innovate.

    3. Coca-Cola Company - As a global beverage company, Coca-Cola has a well-established brand, but it also faces challenges related to changing consumer preferences, health concerns, and sustainability issues.

    4. Tesla Inc. - Known for its electric vehicles and renewable energy solutions, Tesla has a strong reputation for innovation. However, it faces weaknesses like production challenges and potential threats from established automakers entering the electric vehicle market.

    These are just a few examples, and any company can benefit from conducting a SWOT analysis to identify its internal strengths and weaknesses, as well as external opportunities and threats in its specific industry or market.

    What's the difference between Porter's five forces and SWOT analysis?

    Porter's five forces and SWOT analysis are both strategic management tools used to analyze the external and internal factors affecting a business. However, they differ in terms of their focus and scope:

    1. Porter's Five Forces:
    • Focus: Porter's Five Forces analysis primarily focuses on the external factors that impact a specific industry or market.
    • Scope: It assesses the competitive environment by analyzing five forces: the bargaining power of suppliers, the bargaining power of buyers, the threat of new entrants, the threat of substitute products or services, and the intensity of competitive rivalry.
    • Purpose: The purpose of Porter's Five Forces analysis is to determine the attractiveness and profitability of an industry or market, and to identify strategies to gain a competitive advantage.
    1. SWOT Analysis:
    • Focus: SWOT analysis examines both external and internal factors that influence a business, including its strengths, weaknesses, opportunities, and threats.
    • Scope: It evaluates the internal strengths and weaknesses of a business and the external opportunities and threats it faces in the market.
    • Purpose: The purpose of SWOT analysis is to identify the current situation of a business, uncover areas of improvement, and develop strategies to leverage strengths, overcome weaknesses, capitalize on opportunities, and mitigate threats.

    In summary, Porter's Five Forces analysis concentrates on industry-specific external factors, while SWOT analysis provides a broader assessment of both internal and external factors affecting a business.

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