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Company > Marathon Petroleum: Business Model, SWOT Analysis, and Competitors 2023

Marathon Petroleum: Business Model, SWOT Analysis, and Competitors 2023

Published: May 07, 2023

Inside This Article


    Marathon Petroleum, a leading American petroleum refining and marketing company, has established itself as a prominent player in the energy industry. This blog article will delve into Marathon Petroleum's business model, conducting a comprehensive SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. Additionally, we will explore its key competitors and their strategies, providing insights into the company's position in the market as we look ahead to 2023.

    What You Will Learn:

    • Who owns Marathon Petroleum and the significance of its ownership structure.
    • The mission statement of Marathon Petroleum and its impact on the company's goals and operations.
    • How Marathon Petroleum generates revenue and the key factors that contribute to its financial success.
    • An in-depth explanation of Marathon Petroleum's business model canvas and its role in the company's strategic planning.
    • The main competitors of Marathon Petroleum and the challenges they pose in the industry.
    • A comprehensive analysis of Marathon Petroleum's strengths, weaknesses, opportunities, and threats (SWOT) to understand its position in the market.

    Who owns Marathon Petroleum?

    Major Shareholders of Marathon Petroleum

    Marathon Petroleum, one of the largest independent petroleum refining and marketing companies in the United States, has a diverse ownership structure. As of [date], the company's ownership is fragmented among various institutional and individual investors.

    Institutional Investors

    Institutional investors, such as mutual funds, pension funds, and asset management companies, play a significant role in Marathon Petroleum's ownership. Vanguard Group, BlackRock, and State Street Corporation are among the major institutional shareholders of the company. These institutional investors often hold large stakes in the company, influencing its direction and decision-making.

    Insider Ownership

    Insider ownership refers to the ownership of company shares by individuals who are directly involved in the company's management or have significant influence over its operations. Marathon Petroleum has a notable insider ownership percentage, with key executives and board members holding substantial stakes in the company. Insider ownership aligns the interests of these individuals with the company's long-term success and profitability.

    Retail Investors

    Retail investors, also known as individual investors, are an essential component of Marathon Petroleum's ownership. These investors purchase shares through brokerage accounts and are often attracted to the company due to its strong financial performance and dividend payouts. Retail investors may include individuals looking to diversify their investment portfolios or those who have faith in Marathon Petroleum's growth potential.

    Other Shareholders

    Apart from institutional, insider, and retail investors, there are other shareholders who collectively own a portion of Marathon Petroleum. These shareholders may include other corporations, trusts, and even government entities. Their ownership stakes could vary, but together they contribute to the overall ownership structure of the company.


    Marathon Petroleum's ownership is a mix of institutional investors, insiders, retail investors, and other shareholders. This diverse ownership structure reflects the widespread interest in the company and its potential for growth and profitability. As the company continues to thrive in the petroleum refining and marketing industry, its ownership structure is likely to evolve with new investors joining the ranks of its shareholders.

    What is the mission statement of Marathon Petroleum?

    The Mission Statement of Marathon Petroleum: Fueling America's Progress

    Marathon Petroleum is one of the leading energy companies in the United States, specializing in refining, marketing, and transporting petroleum products. As a company deeply committed to its stakeholders, Marathon Petroleum has a clear and concise mission statement that guides its operations and strategic decisions.

    The mission statement of Marathon Petroleum is "Fueling America's Progress." This simple yet powerful statement encapsulates the company's dedication to providing reliable and high-quality energy solutions that drive economic growth and societal advancement across the nation.

    Marathon Petroleum recognizes that energy is the lifeblood of the American economy, powering industries, transportation, and everyday life. By fueling progress, the company aims to support the development of a sustainable and prosperous future for America.

    Key Elements of Marathon Petroleum's Mission Statement

    1. Reliability and Quality: Marathon Petroleum understands the critical role it plays in meeting the energy needs of individuals, businesses, and communities. It strives to consistently deliver reliable and high-quality petroleum products to its customers, ensuring their satisfaction and trust in the company.

    2. Economic Growth: The mission statement highlights Marathon Petroleum's commitment to fueling America's progress, emphasizing its role in driving economic growth. By providing energy solutions that power industries and support job creation, the company aims to contribute to a thriving and prosperous national economy.

    3. Societal Advancement: Marathon Petroleum acknowledges the broader impact of its operations on society. Through its mission statement, the company expresses its dedication to enabling societal advancement. By meeting the energy demands of the nation, Marathon Petroleum supports the progress and well-being of communities across America.

    The Implication of Marathon Petroleum's Mission Statement

    Marathon Petroleum's mission statement implies a strong sense of responsibility and accountability. The company recognizes the importance of its role as a major energy provider and understands that its actions have a significant impact on various stakeholders, including customers, employees, investors, and the communities it serves.

    By focusing on fueling America's progress, Marathon Petroleum demonstrates its commitment to sustainable growth and development. The mission statement underscores the company's dedication to meeting the energy needs of today while ensuring the availability of resources for future generations.

    In conclusion, Marathon Petroleum's mission statement "Fueling America's Progress" reflects its commitment to reliability, quality, economic growth, and societal advancement. By aligning its operations and decisions with this mission, the company strives to make a positive and lasting impact on the nation's energy landscape and the communities it serves.

    How does Marathon Petroleum make money?

    Refining and Marketing

    One of the key ways in which Marathon Petroleum makes money is through its refining and marketing operations. As one of the largest independent refining companies in the United States, Marathon Petroleum operates a vast network of refineries strategically located across the country.

    These refineries play a crucial role in the company's revenue generation. They take in crude oil and other feedstocks and process them into various petroleum products, such as gasoline, diesel, jet fuel, and asphalt. Marathon Petroleum then sells these products to wholesalers, retailers, and other customers in both the domestic and international markets.

    In addition to refining, Marathon Petroleum also engages in marketing activities to promote and sell its products. The company operates a comprehensive distribution network, including a fleet of trucks and pipelines, to ensure the efficient delivery of its refined products to customers. This allows Marathon Petroleum to capture a significant portion of the consumer demand for transportation fuels and other petroleum-based products.


    Another important revenue source for Marathon Petroleum is its Speedway segment. Speedway is the company's retail arm, operating a chain of convenience stores and gas stations across the United States. As of 2020, Speedway had over 4,000 locations, making it one of the largest convenience store chains in the country.

    Through Speedway, Marathon Petroleum taps into the retail market, capitalizing on the consumer demand for fuel, food, beverages, and other convenience store items. The company benefits from the integration of its refining and marketing operations with Speedway, as it can ensure a steady supply of its own refined products to these retail locations.

    Speedway's revenue comes from the sale of fuel, merchandise, and services offered at its stores. The company strives to provide a positive customer experience by offering competitive prices, loyalty programs, and various promotional activities to attract and retain customers.

    Midstream Operations

    Marathon Petroleum also generates revenue through its midstream operations. The midstream segment focuses on the transportation, storage, and wholesale marketing of crude oil and refined products. The company operates an extensive network of pipelines, terminals, and storage facilities to facilitate the movement of these commodities.

    By leveraging its midstream capabilities, Marathon Petroleum offers storage and transportation services to third-party customers, such as other oil and gas companies. These services generate revenue through fees charged for the use of the company's infrastructure and facilities.

    Furthermore, the midstream operations enable Marathon Petroleum to optimize its supply chain and better manage its inventory. This integration allows the company to capture additional value and reduce costs throughout the entire refining and marketing process.

    Other Sources of Revenue

    Apart from the aforementioned core business segments, Marathon Petroleum also generates revenue from other sources. These include the sale of by-products and other specialty products derived from its refining operations, as well as income from investments in joint ventures and equity interests.

    By diversifying its revenue streams, Marathon Petroleum aims to mitigate potential risks associated with fluctuations in oil prices and market conditions. This approach allows the company to adapt to changing dynamics within the energy industry and maintain a stable financial performance.

    In summary, Marathon Petroleum makes money primarily through its refining and marketing operations, Speedway retail segment, midstream activities, and other sources. These various revenue streams contribute to the company's overall profitability and help solidify its position within the highly competitive oil and gas industry.

    Marathon Petroleum Business Model Canvas Explained


    The business model canvas is a strategic management tool that provides a visual representation of a company's business model. It helps organizations analyze and communicate their value proposition, target customers, key activities, and revenue streams. In this section, we will explore and explain the Marathon Petroleum business model canvas, shedding light on the various elements that contribute to its success in the oil and gas industry.

    Key Partnerships

    Marathon Petroleum recognizes the importance of strategic partnerships to enhance its operations and expand its market reach. The company collaborates with a wide range of stakeholders, including suppliers, distributors, and retail partners. These partnerships play a crucial role in ensuring a reliable supply chain, efficient distribution network, and access to various markets. By leveraging the expertise and resources of its partners, Marathon Petroleum can focus on its core competencies while delivering value to its customers.

    Key Activities

    As a leading player in the oil and gas industry, Marathon Petroleum engages in a diverse set of key activities to ensure smooth operations and drive growth. These activities include exploration and production, refining and processing, distribution and marketing, and retail operations. Marathon Petroleum invests heavily in research and development to innovate and improve its processes, aiming to maximize efficiency, reduce environmental impact, and meet evolving customer demands.

    Value Proposition

    Marathon Petroleum's value proposition lies in its ability to provide reliable and high-quality energy products to its customers. The company constantly strives to optimize its operations, ensuring the efficient production and delivery of gasoline, diesel, jet fuel, and other petroleum-based products. Marathon Petroleum's commitment to safety, environmental stewardship, and customer satisfaction further enhances its value proposition, making it a trusted and preferred choice in the industry.

    Customer Segments

    Marathon Petroleum serves a wide range of customer segments, including retail consumers, commercial and industrial businesses, and wholesale customers. The company's retail operations cater to individual consumers, offering fuel, convenience store items, and various services. On the other hand, Marathon Petroleum's commercial and industrial customers rely on the company for bulk fuel supply, lubricants, and other specialized products. By understanding the unique needs and preferences of each customer segment, Marathon Petroleum can tailor its offerings and deliver exceptional value.

    Revenue Streams

    Marathon Petroleum generates revenue through multiple streams, primarily driven by its refining and marketing operations. Refining operations involve processing crude oil into various products, including gasoline, diesel, and petrochemicals, which are then sold to customers. The marketing segment encompasses the distribution and sale of these refined products through a network of retail locations, wholesalers, and commercial customers. Additionally, Marathon Petroleum diversifies its revenue streams through ancillary services such as transportation and logistics, further strengthening its financial performance.


    The Marathon Petroleum business model canvas provides a comprehensive overview of the company's strategic approach to the oil and gas industry. By focusing on key partnerships, activities, value proposition, customer segments, and revenue streams, Marathon Petroleum positions itself as a reliable and innovative player in the market. Through continuous adaptation and optimization, the company ensures sustainable growth and remains at the forefront of the industry's evolution.

    Which companies are the competitors of Marathon Petroleum?

    Competitors in the Oil and Gas Industry

    Marathon Petroleum operates in a highly competitive industry, facing several formidable competitors. These companies, which also dominate the oil and gas sector, strive to capture market share and maintain their leading positions. Understanding who these competitors are is crucial for Marathon Petroleum to stay ahead of the game and adapt to changing market dynamics.

    ExxonMobil Corporation

    ExxonMobil Corporation is one of Marathon Petroleum's main competitors. As one of the largest publicly traded oil and gas companies globally, ExxonMobil has a vast presence across the entire value chain, including exploration, production, refining, and marketing. With a strong brand and extensive global reach, ExxonMobil poses a significant challenge to Marathon Petroleum's market position.

    Chevron Corporation

    Chevron Corporation is another major competitor of Marathon Petroleum. With operations in over 180 countries, Chevron is a leading integrated energy company involved in various facets of the industry, including exploration, production, refining, and marketing. Known for its technological expertise and commitment to innovation, Chevron presents a tough competition to Marathon Petroleum.

    Royal Dutch Shell

    Royal Dutch Shell, one of the largest publicly traded oil companies, is also a key rival of Marathon Petroleum. With a diverse portfolio of activities spanning upstream exploration to downstream refining and marketing, Shell has a significant global presence and a strong brand reputation. Their extensive resources and strategic investments enable them to compete aggressively with Marathon Petroleum.

    BP plc

    BP plc, a global energy company, competes head-to-head with Marathon Petroleum. Engaged in exploration, production, refining, and marketing of oil and gas, BP has a strong market presence across the globe. Known for its commitment to sustainable practices and renewable energy initiatives, BP's strategic positioning can pose a competitive threat to Marathon Petroleum.

    Phillips 66

    Phillips 66, an American multinational energy company, is another significant player in the oil and gas industry. With operations spanning refining, marketing, and midstream activities, Phillips 66 competes with Marathon Petroleum in various market segments. Their focus on efficient operations, customer-centric approach, and diversified product portfolio make them a formidable competitor.

    In conclusion, Marathon Petroleum faces fierce competition from companies such as ExxonMobil, Chevron, Royal Dutch Shell, BP, and Phillips 66. These industry giants possess significant resources, global reach, and diversified operations, making the competition intense. Staying informed about the strategies and actions of these competitors is vital for Marathon Petroleum to maintain its market position and innovate in an ever-evolving industry.

    Marathon Petroleum SWOT Analysis


    • Strong market position: Marathon Petroleum is one of the largest independent petroleum refining and marketing companies in the United States. With a vast network of refineries, terminals, and retail locations, the company enjoys a strong market presence.
    • Diversified operations: The company operates across various segments of the petroleum industry, including refining, marketing, and transportation. This diversification helps Marathon Petroleum mitigate risks and achieve stability in its revenue streams.
    • Efficient refining capabilities: Marathon Petroleum has invested heavily in modern refining technologies, allowing it to efficiently convert crude oil into high-quality petroleum products. This enables the company to deliver superior products to its customers while maximizing its operating margins.
    • Strong brand reputation: Marathon Petroleum has built a strong brand reputation over the years, known for its commitment to quality and customer satisfaction. This positive brand image helps the company attract and retain customers in a highly competitive market.


    • Exposure to oil price fluctuations: As a player in the petroleum industry, Marathon Petroleum is highly exposed to fluctuations in oil prices. When crude oil prices rise, the company's input costs increase, potentially impacting its profitability.
    • Environmental concerns: The petroleum industry is under increasing scrutiny due to its environmental impact. Marathon Petroleum faces challenges related to carbon emissions, water pollution, and other environmental concerns. Failure to address these issues adequately can lead to reputational damage and regulatory penalties.
    • Dependence on third-party suppliers: Marathon Petroleum relies on third-party suppliers for the procurement of crude oil and other raw materials. Any disruptions in the supply chain, such as geopolitical tensions or natural disasters, can negatively affect the company's operations and profitability.


    • Growing demand for cleaner fuels: With the increasing focus on environmental sustainability, there is a growing demand for cleaner fuels and renewable energy sources. Marathon Petroleum can capitalize on this trend by investing in technologies that enable the production of low-carbon fuels and alternative energy solutions.
    • Expansion into emerging markets: Emerging markets, particularly in Asia and Africa, present significant growth opportunities for Marathon Petroleum. By expanding its operations and distribution networks in these regions, the company can tap into a new customer base and increase its market share.
    • Strategic acquisitions and partnerships: Marathon Petroleum can leverage its financial strength and industry expertise to pursue strategic acquisitions and partnerships. By acquiring or partnering with complementary businesses, the company can expand its product portfolio, enhance its market position, and achieve economies of scale.


    • Intense competition: The petroleum industry is highly competitive, with numerous players vying for market share. Marathon Petroleum faces competition from integrated oil companies, independent refiners, and retail giants. Intense competition can put downward pressure on prices and erode the company's profitability.
    • Regulatory challenges: The petroleum industry is subject to various regulations relating to environmental standards, safety protocols, and product quality. Complying with these regulations can be costly and time-consuming. Changes in regulations or the introduction of new ones can pose challenges for Marathon Petroleum.
    • Volatile geopolitical landscape: Geopolitical tensions and conflicts in oil-producing regions can disrupt the global oil supply chain. Marathon Petroleum is susceptible to disruptions in crude oil supply, which can impact its operations and profitability.

    Key Takeaways

    • Marathon Petroleum is owned by a diverse group of shareholders, including institutional investors and individual stakeholders.
    • The mission statement of Marathon Petroleum is to be the premier refining, marketing, and transportation company in the world, operating with integrity and delivering value to its shareholders, customers, and employees.
    • Marathon Petroleum makes money through its refining, marketing, and transportation operations, which involve refining crude oil into fuel products, distributing and selling these products through its extensive network, and transporting them to various locations.
    • Marathon Petroleum's business model canvas highlights its key activities, resources, partners, and customer segments, emphasizing its focus on refining, marketing, and transportation.
    • Competitors of Marathon Petroleum include major oil and gas companies such as ExxonMobil, Chevron, and BP, as well as other refining and marketing companies like Valero Energy and Phillips 66.
    • Marathon Petroleum's SWOT analysis reveals its strengths in having a strong refining and marketing infrastructure, weaknesses in its dependence on oil prices, opportunities in expanding its product portfolio, and threats from evolving regulations and market competition.


    In conclusion, Marathon Petroleum is owned by its shareholders, with no single majority owner. The mission statement of Marathon Petroleum is to be a leading, integrated, downstream energy company that operates with integrity and is committed to safety, environmental stewardship, and delivering value to its shareholders.

    Marathon Petroleum makes money through various streams, including refining and marketing operations, pipeline transportation, and the production of various petroleum products.

    The Marathon Petroleum Business Model Canvas explains the key aspects of the company's operations, including its value proposition, key activities, customer segments, and revenue streams. This model provides a comprehensive overview of how Marathon Petroleum creates and delivers value to its customers and stakeholders.

    In terms of competition, Marathon Petroleum faces competition from other major players in the petroleum industry, including ExxonMobil, Chevron, and BP. These companies compete for market share and strive to provide quality products and services to customers.

    Conducting a SWOT analysis of Marathon Petroleum reveals its strengths in terms of its extensive infrastructure and integrated operations, weaknesses in terms of its exposure to market fluctuations, opportunities for growth in emerging markets and renewable energy, and threats such as regulatory changes and global economic factors.

    Overall, Marathon Petroleum's ownership, mission statement, revenue streams, business model, competitors, and SWOT analysis provide a comprehensive understanding of the company's position in the petroleum industry and its strategies for success.


    What is Marathon Petroleum mission statement?

    Marathon Petroleum's mission statement is: "To be the safest and most reliable provider of transportation fuels, products and services."

    What is the breakdown of SWOT analysis?

    SWOT analysis is a framework used to evaluate the internal and external factors that can impact the success of a project, business, or individual. It stands for Strengths, Weaknesses, Opportunities, and Threats. Here is a breakdown of each component:

    1. Strengths: These are the positive attributes or characteristics that give an advantage to the subject being analyzed. It includes internal factors such as valuable skills, resources, expertise, unique selling points, strong brand reputation, or competitive advantages. Identifying strengths helps in leveraging them to achieve goals.

    2. Weaknesses: These are the internal factors that hinder progress or put the subject at a disadvantage. Weaknesses could include a lack of resources, inadequate skills or expertise, poor infrastructure, or any other element that may pose a challenge. Recognizing weaknesses helps in addressing them or finding ways to mitigate their impact.

    3. Opportunities: These are external factors in the environment that can be leveraged to achieve growth or improvements. Opportunities could arise from emerging markets, advancements in technology, new trends, changes in regulations, or other favorable circumstances. Identifying opportunities helps in seizing them to gain a competitive edge or expand.

    4. Threats: These are external factors that can negatively impact the subject being analyzed. Threats could include competition, economic downturns, changes in consumer behavior, legal or regulatory issues, or any other factor that may pose risks. Recognizing threats helps in developing strategies to mitigate their impact or avoid potential pitfalls.

    By conducting a SWOT analysis, individuals or businesses can gain a comprehensive understanding of their internal strengths and weaknesses, while also considering external opportunities and threats. This analysis provides valuable insights for strategic planning, decision-making, and formulation of action plans to achieve objectives.

    What's the difference between Marathon Petroleum and Marathon Oil?

    Marathon Petroleum and Marathon Oil are two separate entities that were once part of the same company, Marathon Oil Corporation. Here are the differences between the two:

    1. Business Focus: Marathon Petroleum primarily focuses on the refining, marketing, and distribution of petroleum products. They operate a network of refineries and retail locations, producing and selling gasoline, diesel, and other related products. On the other hand, Marathon Oil focuses on the exploration, production, and development of crude oil and natural gas resources.

    2. Structure: Marathon Petroleum is an independent company, publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol "MPC". Marathon Oil, also an independent company, is also publicly traded on the NYSE, but under the ticker symbol "MRO".

    3. History: Marathon Oil Corporation was founded in 1887 and was involved in both upstream and downstream operations. In 2011, the company split into two separate entities - Marathon Petroleum Corporation and Marathon Oil Corporation - to enhance shareholder value and allow each entity to focus on its specific business segment.

    4. Financials: As of the time of writing, Marathon Petroleum has a significantly larger market capitalization compared to Marathon Oil. Marathon Petroleum's market cap is around $40 billion, while Marathon Oil's market cap is around $9 billion.

    5. Operations: Marathon Petroleum operates several refineries across the United States, with a strong presence in the Midwest and Gulf Coast regions. They also have an extensive network of retail locations under various brand names. Marathon Oil, on the other hand, has exploration and production operations in various international locations, including the United States, Equatorial Guinea, and the United Kingdom.

    It's important to note that while these companies were once part of the same corporation, they are now separate entities with distinct business focuses and operations.

    Is Marathon Petroleum a Fortune 500?

    Yes, Marathon Petroleum Corporation is listed as a Fortune 500 company.

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