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Company > Kingfisher plc: Business Model, SWOT Analysis, and Competitors 2023

Kingfisher plc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 02, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Kingfisher plc, a prominent retail company operating in the home improvement sector. We will explore their business model, examining how they generate revenue and create value for their customers. Additionally, a comprehensive SWOT analysis will be conducted, highlighting the strengths, weaknesses, opportunities, and threats facing the company in the year 2023. Furthermore, we will identify and assess the key competitors of Kingfisher plc, analyzing their strategies and market positions in relation to this industry leader.

    What You Will Learn:

    • Who owns Kingfisher plc and how their ownership structure impacts the company's decision-making process and overall strategy.
    • The mission statement of Kingfisher plc and how it guides the company's actions and goals.
    • How Kingfisher plc generates revenue and makes money through its various business operations and channels.
    • An in-depth explanation of Kingfisher plc's Business Model Canvas, highlighting the key elements that contribute to the company's success.
    • The main competitors of Kingfisher plc and how they pose challenges and opportunities for the company in the market.
    • A comprehensive SWOT analysis of Kingfisher plc, identifying its strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Kingfisher plc?

    Ownership Structure of Kingfisher plc

    Kingfisher plc, the multinational retail company that operates several well-known home improvement and DIY brands, has a diverse ownership structure. As of the latest available information, the ownership of Kingfisher is distributed among various institutional investors, individual shareholders, and the company's executives.

    Institutional Investors

    Institutional investors play a significant role in the ownership of Kingfisher plc. These are organizations that pool large amounts of money from numerous individuals and invest it in various assets, including stocks. Notable institutional shareholders of Kingfisher include well-known investment management firms and pension funds.

    One of the largest institutional shareholders of Kingfisher is BlackRock, a global investment management corporation. BlackRock holds a substantial stake in the company, representing a significant portion of the ownership. Other prominent institutional investors include The Vanguard Group, Legal & General Group, and Norges Bank Investment Management.

    Individual Shareholders

    In addition to institutional investors, Kingfisher also has a considerable number of individual shareholders. These are individuals who directly own shares in the company, often purchased through stock exchanges. Individual shareholders can range from small retail investors to high-net-worth individuals who hold significant positions in the company.

    The exact ownership distribution among individual shareholders may vary over time due to buying and selling of shares. However, Kingfisher maintains a transparent system that allows shareholders to exercise their rights and participate in decision-making processes through regular general meetings.

    Executive Ownership

    Another key aspect of Kingfisher's ownership structure is the ownership held by the company's executives. Executives, including members of the board of directors and senior management, often have a vested interest in the company's success. This can motivate them to make decisions that align with the long-term interests of the shareholders.

    It is not uncommon for executives to hold a portion of their wealth in the form of shares in the company they work for. This ensures that their financial interests are aligned with those of the shareholders, fostering a sense of shared ownership and commitment to driving the company's growth and profitability.

    In conclusion, Kingfisher plc has a diverse ownership structure with a combination of institutional investors, individual shareholders, and executives holding stakes in the company. This mix of ownership provides a robust foundation for decision-making and accountability, allowing various stakeholders to have a say in the company's direction and performance.

    What is the mission statement of Kingfisher plc?


    A mission statement serves as a concise yet powerful declaration of an organization's purpose and the values it upholds. It encapsulates the fundamental goals and aspirations that guide the company's actions and decisions.

    Understanding Kingfisher plc

    Kingfisher plc is a multinational home improvement retailer headquartered in London, United Kingdom. With a rich heritage spanning over 50 years, the company operates several well-known brands, including B&Q, Screwfix, and Castorama. As a leader in the DIY (do-it-yourself) retail sector, Kingfisher plc aims to provide customers with the inspiration, tools, and products they need to improve their homes.

    Kingfisher plc's Mission Statement

    Kingfisher plc's mission statement is centered around its commitment to helping customers create homes they are proud of and making home improvement accessible to all. The company believes in empowering individuals to take control of their living spaces, making them comfortable, functional, and aesthetically pleasing.

    Fostering Home Improvement

    At the core of Kingfisher plc's mission is the belief that everyone should have the opportunity to enhance their home environment. The company strives to create a welcoming and inclusive environment that encourages customers to explore their creativity and undertake home improvement projects. Through its extensive range of products, expert advice, and innovative solutions, Kingfisher plc aims to support customers at every stage of their home improvement journey.

    Sustainability and Responsibility

    In addition to fostering home improvement, Kingfisher plc is committed to operating responsibly and sustainably. The company recognizes the impact its operations can have on the environment and society at large. Therefore, it actively seeks to minimize its carbon footprint, reduce waste, and promote sustainable practices throughout its supply chain. By making environmentally friendly choices and offering sustainable products, Kingfisher plc strives to enable customers to create homes that are not only beautiful but also eco-friendly.


    Kingfisher plc's mission statement reflects its dedication to providing customers with the resources they need to transform their living spaces. By fostering home improvement and promoting sustainability, the company aims to become a trusted partner in helping individuals create homes they love. Through its commitment to accessibility, creativity, and responsible practices, Kingfisher plc continues to shape the home improvement retail industry and inspire customers worldwide.

    How does Kingfisher plc make money?

    Retail sales

    One of the primary ways that Kingfisher plc generates revenue is through retail sales. As a multinational home improvement company, Kingfisher operates various retail brands such as B&Q, Castorama, and Screwfix, which offer a wide range of products for DIY enthusiasts, homeowners, and trade professionals. These retail stores serve as a platform for customers to purchase items such as building materials, tools, outdoor furniture, and home decor.

    Through their retail sales, Kingfisher generates income from the markup on the products they sell. By sourcing products from suppliers and negotiating favorable prices, the company can set retail prices that not only cover their costs but also allow for a reasonable profit margin. The retail sales are a significant source of revenue for Kingfisher, driving their financial growth and sustainability.


    In recent years, Kingfisher has also embraced the growth of e-commerce as a means to generate revenue. The company has invested in developing and expanding their online platforms, allowing customers to conveniently browse and purchase products from the comfort of their own homes.

    Through their e-commerce channels, Kingfisher offers a broad selection of products, complementing their retail stores. Customers can explore their website or mobile app, compare prices, read product reviews, and make purchases online. The company benefits from the convenience and accessibility of e-commerce, attracting a broader customer base and increasing their overall sales volume.

    Trade and B2B sales

    In addition to retail and e-commerce, Kingfisher plc also generates revenue through trade and business-to-business (B2B) sales. Kingfisher offers specialized services and products tailored to meet the needs of trade professionals, such as contractors, builders, and tradespeople.

    Through their trade-focused brands like Screwfix and Brico Dépôt, Kingfisher provides a range of trade-specific products, including tools, equipment, and materials. This segment of their business allows them to tap into the lucrative professional market, where higher volumes and long-term contracts can contribute significantly to their revenue.

    Furthermore, Kingfisher's B2B sales involve partnerships with other businesses, such as property developers, construction companies, and interior designers. These collaborations can include supplying products for large-scale projects, providing trade discounts, and establishing long-term contracts. By catering to the specific needs of trade professionals and engaging in B2B relationships, Kingfisher expands their revenue streams and strengthens their market presence.

    Other revenue streams

    Apart from their core operations, Kingfisher plc also generates revenue from other sources. This includes income from property rental, where they lease out retail spaces in their stores to third-party tenants. Additionally, the company may earn revenue through licensing agreements, where they grant the use of their brands or intellectual property to other companies in exchange for royalties or fees.

    These additional revenue streams contribute to the overall financial performance of Kingfisher, diversifying their income sources and potentially mitigating risks associated with fluctuations in retail sales or market conditions.

    In conclusion, Kingfisher plc makes money primarily through retail sales, leveraging their network of stores and online platforms to sell home improvement products. They also generate revenue through e-commerce, trade and B2B sales, and other sources such as property rental and licensing agreements. By utilizing multiple avenues for income generation, Kingfisher ensures a robust and sustainable financial position in the home improvement industry.

    Kingfisher plc Business Model Canvas Explained


    Kingfisher plc is a British multinational retail company that operates several well-known home improvement brands, including B&Q, Castorama, and Screwfix. In this section, we will delve into the Kingfisher plc Business Model Canvas to gain a comprehensive understanding of how the company creates, delivers, and captures value.

    Key Partnerships

    Kingfisher plc has established strategic partnerships with various suppliers, manufacturers, and service providers. These partnerships enable the company to offer a wide range of products and services to its customers. By collaborating with key partners, Kingfisher plc can leverage their expertise, resources, and networks to enhance its operational efficiency and customer satisfaction.

    Key Activities

    The key activities of Kingfisher plc revolve around the retailing of home improvement and DIY (Do-It-Yourself) products. The company operates an extensive network of stores, both physical and online, to showcase and sell its offerings. In addition to retail operations, Kingfisher plc also engages in product sourcing, inventory management, marketing, and customer service. These activities are crucial in ensuring a seamless customer experience and maintaining a competitive edge in the market.

    Key Resources

    To support its operations, Kingfisher plc relies on various key resources. These include its physical stores, distribution centers, IT infrastructure, supply chain, and a diverse workforce. The company's extensive network of stores provides a tangible presence for customers to explore and purchase products. Additionally, its distribution centers ensure efficient product flow across the supply chain, while the IT infrastructure supports online sales and digital marketing efforts.

    Value Proposition

    Kingfisher plc offers a compelling value proposition to its customers. The company focuses on providing quality home improvement products, expert advice, and exceptional customer service. By offering a wide range of products under one roof, Kingfisher plc aims to be a convenient and trusted destination for customers looking to enhance their homes. Furthermore, the company emphasizes sustainability and responsible sourcing, appealing to environmentally conscious consumers.

    Customer Segments

    Kingfisher plc targets a diverse range of customer segments. These include DIY enthusiasts, homeowners, professional tradespeople, and small businesses. By understanding the unique needs and preferences of each segment, Kingfisher plc tailors its product assortment, marketing campaigns, and customer service to cater to their specific requirements.


    Kingfisher plc utilizes multiple channels to reach and engage its customers. These channels include its physical stores, online platforms, mobile applications, and call centers. The company's omnichannel approach allows customers to seamlessly switch between different touchpoints, creating a unified and convenient shopping experience.

    Customer Relationships

    Building strong customer relationships is crucial for Kingfisher plc. The company strives to provide excellent customer service through various touchpoints. This includes knowledgeable staff in stores, prompt and reliable delivery services, and responsive customer support. By fostering positive relationships, Kingfisher plc aims to build customer loyalty and generate repeat business.

    Revenue Streams

    Kingfisher plc generates revenue through the sale of home improvement products, tools, and services. The company adopts a multi-brand strategy, offering products at various price points to cater to different customer segments. In addition to product sales, Kingfisher plc also generates revenue through installation services, extended warranties, and other value-added services.


    The Kingfisher plc Business Model Canvas provides a comprehensive overview of how the company operates and creates value in the home improvement retail industry. By leveraging key partnerships, resources, and activities, Kingfisher plc delivers a compelling value proposition to its diverse customer segments. Through its omnichannel approach and emphasis on customer relationships, the company continues to drive revenue and maintain its position as a leading player in the market.

    Which companies are the competitors of Kingfisher plc?


    Competitor analysis is an essential part of any business strategy. Understanding who your competitors are and how they operate can provide valuable insights into market trends, customer preferences, and potential threats. In the case of Kingfisher plc, a leading home improvement retailer, it is crucial to identify and analyze the companies that directly compete with them in the industry.

    Major Competitors

    1. Home Depot Inc.

    Home Depot Inc. is one of the largest home improvement retailers globally, and it poses a significant competition to Kingfisher plc. With over 2,200 stores in the United States, Canada, and Mexico, Home Depot offers a wide range of products, including building materials, appliances, tools, and home decor. The company is known for its extensive product selection, competitive pricing, and strong brand reputation.

    2. Lowe's Companies, Inc.

    Lowe's Companies, Inc. is another formidable competitor of Kingfisher plc. With more than 2,200 stores across the United States, Canada, and Mexico, Lowe's is a major player in the home improvement retail industry. The company offers a diverse range of products, including appliances, furniture, flooring, and gardening supplies. Lowe's focuses on providing exceptional customer service, offering various financing options, and maintaining strategic partnerships with suppliers.

    3. The Homebase Group

    The Homebase Group, a subsidiary of Wesfarmers Ltd., is a key competitor of Kingfisher plc, particularly in the United Kingdom and Ireland. Homebase operates over 150 stores and offers a comprehensive range of home improvement products, from gardening tools to kitchen appliances. The company focuses on providing affordable, quality products and maintaining a strong presence in local communities.

    4. Leroy Merlin

    Leroy Merlin, a French multinational home improvement and gardening retailer, poses significant competition to Kingfisher plc, primarily in European markets. With over 400 stores across 13 countries, Leroy Merlin offers a wide range of products, including building materials, furniture, and home decor. The company emphasizes innovation, sustainability, and customer-centricity to maintain its competitive edge.


    Kingfisher plc faces strong competition from various companies in the home improvement retail industry. Major competitors include Home Depot Inc. and Lowe's Companies, Inc., both dominant players in the United States market. In the United Kingdom and Ireland, The Homebase Group presents a formidable challenge, while Leroy Merlin competes with Kingfisher in European markets. Understanding the strategies and strengths of these competitors is crucial for Kingfisher plc to stay ahead in the evolving retail landscape.

    Kingfisher plc SWOT Analysis


    • Strong brand portfolio: Kingfisher plc owns several well-known brands in the home improvement sector, including B&Q, Castorama, and Screwfix. These brands have a strong presence in various markets, which helps Kingfisher plc maintain a competitive advantage.
    • Extensive retail network: With over 1,300 stores across Europe, Kingfisher plc has a significant retail footprint. This extensive network allows the company to reach a wide customer base and capture market share in multiple regions.
    • Efficient supply chain management: Kingfisher plc has a robust supply chain that enables it to source products from a diverse range of suppliers. This efficiency helps the company maintain competitive prices, ensure product availability, and reduce lead times.
    • Emphasis on sustainability: Kingfisher plc has made sustainability a priority, implementing various initiatives to reduce its environmental impact. By promoting eco-friendly products and adopting sustainable practices, the company appeals to environmentally conscious consumers and enhances its brand image.


    • Geographic concentration: While Kingfisher plc has a strong presence in Europe, its operations are primarily focused on the United Kingdom and France. This geographic concentration exposes the company to risks associated with these specific markets, such as economic downturns or regulatory changes.
    • Heavy reliance on the DIY market: Kingfisher plc heavily depends on the do-it-yourself (DIY) segment, which can be influenced by economic conditions and consumer spending patterns. A decline in DIY activity or a shift towards professional services could negatively impact the company's revenue.
    • Limited online presence: Although Kingfisher plc has made efforts to enhance its online presence, it still lags behind some competitors in terms of e-commerce capabilities. This could result in missed opportunities to capture online sales and reach tech-savvy consumers who prefer digital shopping experiences.


    • Expansion into emerging markets: Kingfisher plc has the opportunity to expand its footprint in emerging markets where the home improvement industry is growing rapidly. By entering markets such as Eastern Europe or Asia, the company can tap into new customer segments and diversify its revenue streams.
    • Focus on omnichannel retailing: Investing in omnichannel strategies can help Kingfisher plc improve the customer experience by seamlessly integrating online and offline channels. By offering services like click-and-collect, virtual consultations, or mobile apps, the company can cater to the evolving preferences of modern consumers.
    • Shift towards sustainable products: As the demand for sustainable products continues to rise, Kingfisher plc can capitalize on this trend by expanding its range of eco-friendly offerings. By partnering with suppliers that prioritize sustainability and promoting these products, the company can attract environmentally conscious customers and gain a competitive edge.


    • Intense competition: The home improvement sector is highly competitive, with both traditional retailers and online players vying for market share. Competitors may offer similar products, competitive pricing, or superior customer experiences, which could pose a threat to Kingfisher plc's market position.
    • Economic uncertainty: Economic downturns or fluctuations in consumer spending can impact the home improvement industry. If customers reduce discretionary spending on home improvement projects during challenging economic times, it could negatively affect Kingfisher plc's sales and profitability.
    • Regulatory changes: Changes in regulations, such as building codes or environmental standards, can impact the operations and costs of Kingfisher plc. Compliance with new regulations may require significant investments or adjustments, which could affect the company's financial performance.

    Key Takeaways

    • Kingfisher plc is a publicly traded company, meaning it is owned by shareholders who hold its stock.
    • The mission statement of Kingfisher plc is to create good homes by making home improvement accessible for everyone.
    • Kingfisher plc makes money primarily through the sale of home improvement products and services in various retail formats such as B&Q, Castorama, and Screwfix.
    • The Business Model Canvas of Kingfisher plc involves key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.
    • Competitors of Kingfisher plc include other home improvement retailers such as Home Depot, Lowe's, and Leroy Merlin.
    • In terms of SWOT analysis, Kingfisher plc's strengths lie in its strong market presence and diverse retail formats, while its weaknesses include exposure to macroeconomic conditions. Opportunities for the company include e-commerce growth and international expansion, while threats include intense competition and changing consumer preferences.


    In conclusion, Kingfisher plc is a well-known home improvement retailer that operates in multiple countries. The company is publicly traded, meaning it is owned by its shareholders. Its mission statement is to make home improvement accessible for everyone, offering high-quality products and services. Kingfisher plc generates revenue through its various retail brands, such as B&Q, Screwfix, and Castorama, by selling a wide range of home improvement products and providing services to its customers.

    Analyzing Kingfisher plc's business model canvas, we can see that it focuses on key activities such as procurement, marketing, sales, and customer support to deliver value to its customers. By leveraging its strong brand presence, efficient supply chain, and customer-centric approach, the company aims to maintain a competitive edge in the market.

    When it comes to competitors, Kingfisher plc faces strong competition from other home improvement retailers such as The Home Depot, Lowe's, and Leroy Merlin. These companies also have a strong presence in the industry and offer similar products and services to customers.

    Lastly, conducting a SWOT analysis of Kingfisher plc reveals its strengths in terms of its established brand, wide product range, and international presence. However, it also faces challenges such as intense competition, potential market saturation, and the need to adapt to changing consumer preferences and trends. By leveraging its strengths and addressing weaknesses, Kingfisher plc can seize opportunities and mitigate threats to remain a leader in the home improvement industry.

    Overall, Kingfisher plc has established itself as a prominent player in the home improvement retail sector, continuously striving to provide value to its customers and shareholders. With its strong mission, business model, and competitive position, the company is well-positioned to navigate the evolving market dynamics and continue its growth trajectory in the future.


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