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Company > Keysight Technologies: Business Model, SWOT Analysis, and Competitors 2023

Keysight Technologies: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 20, 2023

Inside This Article


    In this blog article, we will delve into an in-depth analysis of Keysight Technologies, a leading global electronic measurement company. We will explore their business model, highlighting the key strategies that have contributed to their success. Additionally, a comprehensive SWOT analysis will be conducted to evaluate the strengths, weaknesses, opportunities, and threats the company faces. Furthermore, we will identify and analyze their major competitors within the industry, providing insights into the competitive landscape. Join us as we uncover the key factors shaping Keysight Technologies' position in the market as we look ahead to 2023.

    What You Will Learn:

    • Who owns Keysight Technologies and the significance of its ownership structure
    • The mission statement of Keysight Technologies and its guiding principles
    • How Keysight Technologies generates revenue and the key factors contributing to its financial success
    • An in-depth understanding of Keysight Technologies' business model canvas and its key components
    • An overview of the main competitors in the market and their potential impact on Keysight Technologies' business
    • A comprehensive SWOT analysis of Keysight Technologies, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Keysight Technologies?


    Keysight Technologies is a leading technology company that specializes in electronic measurement solutions. They offer a wide range of products and services to diverse industries such as telecommunications, aerospace, defense, and automotive. As a global player in the market, it is natural to wonder who owns Keysight Technologies and what their ownership structure looks like. In this section, we will explore the ownership of Keysight Technologies in detail.

    Ownership Structure

    Keysight Technologies is a publicly traded company, meaning it is owned by its shareholders who hold shares of the company's stock. The company's stock is listed and traded on the New York Stock Exchange (NYSE) under the ticker symbol "KEYS." This public ownership structure allows individuals and institutional investors to buy and sell shares in the company, thus participating in its ownership.

    Major Shareholders

    As of the latest available information, the largest shareholders of Keysight Technologies are institutional investors. These institutional investors are typically large investment firms, mutual funds, or pension funds that manage substantial amounts of capital on behalf of their clients. They play a significant role in the ownership and governance of Keysight Technologies.

    One of the largest institutional shareholders of Keysight Technologies is The Vanguard Group, a renowned investment management company. They own a significant stake in the company, indicating their confidence in its growth potential and long-term prospects. Other major institutional shareholders include BlackRock, State Street Corporation, and Fidelity Management & Research Company.

    Key Executives

    Apart from institutional investors, the key executives of Keysight Technologies also hold a significant stake in the company. These executives, including the CEO, CFO, and other top management personnel, have a vested interest in the success and profitability of the company. Their ownership stakes align their interests with those of the shareholders, as they benefit from the company's growth and value appreciation.


    In conclusion, Keysight Technologies is a publicly traded company with a diverse ownership structure. Its ownership is primarily held by institutional investors, such as The Vanguard Group, BlackRock, State Street Corporation, and Fidelity Management & Research Company. Additionally, the company's key executives also have a stake in the ownership, further aligning their interests with those of the shareholders. This broad ownership base ensures a healthy balance of influence and accountability, driving the company towards continued success and innovation in the technology industry.

    What is the mission statement of Keysight Technologies?

    The Mission Statement of Keysight Technologies: Empowering Innovators to Connect and Secure the World

    Keysight Technologies, a leading technology company, has a clear and concise mission statement that guides its operations. The mission statement is as follows:

    "Keysight Technologies is dedicated to empowering innovators to connect and secure the world. We design and deliver advanced electronic measurement solutions that accelerate the realization of tomorrow's technology."

    This mission statement reflects the company's commitment to providing cutting-edge solutions and enabling progress in various industries. Keysight Technologies recognizes the importance of connectivity and security in today's digital world and strives to support innovators to overcome technological challenges.

    Enabling Connectivity

    Keysight Technologies understands the significance of connectivity in today's interconnected world. The company develops advanced electronic measurement solutions that enable the seamless connection of devices and networks. By offering precise and reliable measurement tools, Keysight Technologies assists innovators in designing, testing, and optimizing their products and services for the best possible connectivity.

    Ensuring Security

    In an era where cybersecurity threats are on the rise, Keysight Technologies recognizes the criticality of safeguarding digital systems and networks. The company's mission statement emphasizes its commitment to providing solutions that aid in securing the world. Through its extensive expertise in cybersecurity, Keysight Technologies assists innovators in identifying vulnerabilities, testing defenses, and developing robust security measures to protect against potential threats.

    Accelerating Technological Advancements

    Keysight Technologies aims to be at the forefront of technological advancements by accelerating the realization of tomorrow's technology. The company's mission statement underlines its dedication to delivering advanced electronic measurement solutions that facilitate innovation. By providing state-of-the-art tools and expertise, Keysight Technologies enables researchers, engineers, and scientists to push the boundaries of what is possible, driving progress in industries such as telecommunications, aerospace, automotive, and more.

    In summary, Keysight Technologies has a clear mission statement that encompasses empowering innovators, enabling connectivity, ensuring security, and accelerating technological advancements. By adhering to this mission, the company strives to make a significant impact on the world, driving innovation and progress in various industries.

    How does Keysight Technologies make money?

    Sales of Test and Measurement Equipment

    One of the primary ways Keysight Technologies generates revenue is through the sales of their extensive range of test and measurement equipment. As a leading provider in this industry, Keysight offers a wide array of products, including oscilloscopes, spectrum analyzers, network analyzers, signal generators, and power supplies, among others. These tools are essential for various industries, including telecommunications, aerospace, defense, automotive, and electronics manufacturing.

    Keysight's commitment to innovation and technological advancements has allowed them to develop cutting-edge equipment that meets the evolving needs of their customers. By continuously investing in research and development, they stay at the forefront of the industry, ensuring their products remain in demand.

    Software Solutions and Services

    In addition to hardware sales, Keysight Technologies also generates revenue through the provision of software solutions and services. These offerings enhance the functionality of their test and measurement equipment, enabling customers to streamline their operations, improve efficiency, and optimize their testing processes.

    Keysight's software solutions include data analytics tools, simulation software, compliance testing software, and automation software, among others. These applications empower their customers to extract valuable insights from their test data, perform complex simulations, and automate repetitive tasks, ultimately saving time and resources.

    Furthermore, Keysight offers a range of professional services, such as calibration, repair, and maintenance, to ensure their customers' equipment operates at peak performance. These services not only provide additional revenue streams but also contribute to customer satisfaction and loyalty by delivering exceptional after-sales support.

    Collaboration with Industry Partners

    Keysight Technologies also leverages strategic collaborations and partnerships with industry players to generate revenue. By collaborating with other companies, they can expand their market reach, access new customer segments, and tap into specialized expertise.

    For instance, Keysight collaborates with device manufacturers, chip designers, and network operators to develop and validate new technologies. This collaboration often involves joint research and development projects, where Keysight contributes its expertise in test and measurement, aiding in the successful commercialization of new products and technologies.

    Through these collaborations, Keysight not only generates revenue through project fees but also establishes long-term relationships with industry leaders, positioning themselves as a trusted partner in the development and deployment of cutting-edge technologies.


    Keysight Technologies employs a multi-faceted approach to generate revenue. Their primary revenue streams come from the sales of test and measurement equipment, which are complemented by software solutions and services. By continually investing in research and development and collaborating with industry partners, Keysight remains a leader in the test and measurement industry, ensuring a steady stream of revenue while driving innovation in various sectors.

    Keysight Technologies Business Model Canvas Explained


    The Business Model Canvas is a strategic management tool that allows organizations to visualize, assess, and refine their business models. In this blog post, we will delve into the Business Model Canvas of Keysight Technologies, a leading technology company specializing in electronic measurement solutions.

    Key Partnerships

    Keysight Technologies has established strategic partnerships with various organizations to enhance its product offerings and expand its market reach. The company collaborates with key semiconductor manufacturers, such as Intel and Qualcomm, to ensure compatibility and optimize performance of their measurement solutions with the latest semiconductor technologies.

    Furthermore, Keysight Technologies has partnerships with universities and research institutions to foster innovation and develop cutting-edge technologies. These collaborations enable the company to stay at the forefront of technological advancements and provide customers with state-of-the-art measurement solutions.

    Key Activities

    The core activities of Keysight Technologies revolve around the design, development, and manufacturing of electronic measurement instruments and systems. The company invests heavily in research and development to continuously improve its products and address the evolving needs of its customers.

    Additionally, Keysight Technologies provides comprehensive technical support and training services to its customers worldwide. This ensures that customers can effectively utilize their measurement solutions and achieve optimal results in their testing and analysis processes.

    Key Resources

    Keysight Technologies leverages a range of key resources to deliver its products and services. The company's extensive portfolio of intellectual property, including patents and proprietary technologies, forms a crucial resource that enables it to develop innovative measurement solutions that differentiate it from competitors.

    Moreover, Keysight Technologies boasts a highly skilled workforce consisting of engineers, scientists, and industry experts. These individuals possess deep domain knowledge and contribute to the company's ability to provide cutting-edge products and exceptional customer support.

    Value Proposition

    Keysight Technologies offers a comprehensive suite of electronic measurement solutions that cater to a diverse range of industries, such as aerospace, automotive, telecommunications, and semiconductor. The company's products enable customers to accurately measure and analyze electronic signals, ensuring the reliability and performance of their electronic devices and systems.

    By providing precise measurement solutions, Keysight Technologies empowers its customers to accelerate their time-to-market, reduce costs, and enhance the quality of their products. The value proposition of the company lies in its ability to help customers achieve their business goals by enabling them to make informed design and manufacturing decisions based on accurate measurements.

    Customer Relationships

    Keysight Technologies places great emphasis on building strong and long-lasting relationships with its customers. The company engages in proactive customer support, offering technical assistance, training programs, and online resources to ensure that customers can effectively utilize its measurement solutions.

    Additionally, Keysight Technologies actively seeks customer feedback and incorporates it into its product development process. This customer-centric approach allows the company to continuously improve its offerings and tailor its solutions to meet the specific needs of its diverse customer base.


    Keysight Technologies employs multiple channels to market and distribute its products and services. The company utilizes a direct sales force that engages with customers directly, providing personalized support and guidance throughout the buying process.

    In addition to direct sales, Keysight Technologies also leverages e-commerce platforms and online marketplaces to reach a wider audience and facilitate convenient purchasing. By adopting a multi-channel approach, the company ensures that customers can access its products and services through their preferred means.

    Revenue Streams

    The revenue streams of Keysight Technologies primarily come from the sales of its electronic measurement instruments, software solutions, and related services. The company offers a range of pricing models, including one-time purchases, subscription-based licensing, and service contracts.

    Furthermore, Keysight Technologies generates revenue through its training programs and technical support services. These additional revenue streams contribute to the company's overall financial stability and facilitate long-term customer relationships.


    The Business Model Canvas provides a comprehensive overview of Keysight Technologies' key partnerships, activities, resources, value proposition, customer relationships, channels, and revenue streams. By analyzing and refining these components, the company can continuously optimize its business model and maintain its position as a leader in the electronic measurement industry.

    Which companies are the competitors of Keysight Technologies?

    Competitors of Keysight Technologies

    Keysight Technologies operates in a highly competitive industry, and there are several companies that pose as direct competitors to its business. These companies are constantly striving to offer innovative solutions and cutting-edge technologies in the field of electronic measurement and testing. Some of the key competitors of Keysight Technologies are:

    1. Rohde & Schwarz: Rohde & Schwarz is a global leader in the field of test and measurement equipment. The company offers a wide range of products and solutions for various industries, including aerospace, defense, telecommunications, and automotive. Rohde & Schwarz is known for its high-quality products, advanced technologies, and strong customer support.

    2. Anritsu: Anritsu is another major competitor of Keysight Technologies, specializing in the development and manufacturing of electronic measurement instruments and systems. The company offers a comprehensive portfolio of products for testing wireless communications, optical networks, and microwave technologies. Anritsu is known for its reliable and precise testing solutions.

    3. Tektronix: Tektronix is a well-established player in the electronic test and measurement industry. The company provides a broad range of solutions, including oscilloscopes, signal generators, and spectrum analyzers. Tektronix is renowned for its innovative products and advanced technologies, catering to various sectors such as electronics, telecommunications, and semiconductor industries.

    4. National Instruments: National Instruments (NI) offers a wide array of software and hardware products for measurement and automation. The company's solutions are widely used in research, development, and manufacturing processes across multiple industries. NI is known for its modular instrumentation platforms, software-defined solutions, and a strong focus on providing integrated solutions.

    5. Advantest: Advantest is a global provider of semiconductor test solutions, catering to the semiconductor industry's unique challenges. The company offers a comprehensive range of testing equipment, including handlers, testers, and device interfaces. Advantest is recognized for its cutting-edge technology, reliability, and customer-centric approach.

    These competitors, along with others in the market, constantly push the boundaries of innovation and strive to meet the evolving needs of the industry. Keysight Technologies remains at the forefront of this competitive landscape by investing in research and development, leveraging its expertise, and delivering high-quality products and services to its customers.

    Keysight Technologies SWOT Analysis


    • Strong brand reputation: Keysight Technologies has established itself as a leading provider of electronic measurement solutions. With a history dating back to the founding of Hewlett-Packard in 1939, the company has built a strong brand reputation based on its quality products and reliable services.

    • Diversified product portfolio: Keysight Technologies offers a wide range of products and solutions, including oscilloscopes, signal analyzers, network analyzers, and software applications. This diversification allows the company to cater to various industries and customer needs, reducing its dependence on a single market segment.

    • Technological expertise: The company has a strong focus on research and development, investing heavily in cutting-edge technologies. With a team of experienced engineers and scientists, Keysight Technologies is able to develop innovative products that meet the evolving needs of its customers.

    • Global presence: Keysight Technologies has a significant global footprint, with a presence in over 100 countries. This global reach enables the company to serve customers worldwide, tapping into diverse markets and benefiting from international growth opportunities.


    • Dependence on key customers: Despite having a diverse customer base, Keysight Technologies still relies on a few key customers for a significant portion of its revenue. This concentration of customers poses a risk, as any loss of these key accounts could have a substantial impact on the company's financial performance.

    • High competition: The electronic measurement industry is highly competitive, with several well-established players and new entrants constantly emerging. Keysight Technologies faces intense competition from companies like Tektronix, Rohde & Schwarz, and Anritsu, which can impact its market share and pricing power.

    • Limited presence in emerging markets: While Keysight Technologies has a global presence, its penetration in emerging markets is relatively limited. Expanding into these markets can be challenging due to regulatory complexities and cultural differences, potentially hindering the company's growth prospects.


    • Growing demand for 5G technology: The deployment of 5G networks presents a significant opportunity for Keysight Technologies. As the demand for higher bandwidth and faster data transfer increases, the company's advanced testing solutions can play a crucial role in ensuring the reliability and performance of 5G networks.

    • Increasing adoption of Internet of Things (IoT): The proliferation of IoT devices across various industries is creating a demand for reliable and accurate testing solutions. Keysight Technologies can capitalize on this trend by offering specialized IoT testing equipment and software, catering to the unique requirements of IoT deployments.

    • Expansion into new verticals: Keysight Technologies can explore expansion into new verticals, such as automotive, aerospace, and healthcare, where electronic measurement solutions are crucial. By leveraging its existing expertise and R&D capabilities, the company can tap into these growing markets and diversify its revenue streams.


    • Economic downturns: Keysight Technologies is susceptible to economic downturns, as companies may reduce their spending on electronic measurement solutions during periods of financial uncertainty. A global recession or industry-specific downturn can negatively impact the company's sales and profitability.

    • Rapid technological advancements: The electronic measurement industry is characterized by rapid technological advancements. Keysight Technologies faces the challenge of continuously innovating and keeping up with these advancements to remain competitive. Failure to do so may result in the company losing market share to more technologically advanced competitors.

    • Intellectual property infringement: The theft or unauthorized use of Keysight Technologies' intellectual property can pose a significant threat to the company's competitive advantage. Protecting its patents, trademarks, and other intellectual property assets is crucial to safeguarding its products, technologies, and market position.

    Key Takeaways

    • Keysight Technologies is a publicly traded company, meaning it is owned by its shareholders, who can buy and sell its stock on the open market.
    • The mission statement of Keysight Technologies is to enable breakthroughs in electronic design and test, helping customers innovate and transform the world.
    • Keysight Technologies makes money by providing electronic design and test solutions to a wide range of industries, including aerospace, defense, telecommunications, and automotive.
    • The Keysight Technologies Business Model Canvas highlights key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, and cost structure.
    • Competitors of Keysight Technologies include companies like Rohde & Schwarz, Anritsu Corporation, National Instruments, and Teledyne Technologies.

    SWOT Analysis:

    • Strengths: Keysight Technologies has a strong brand reputation, a diverse product portfolio, and a global presence.
    • Weaknesses: The company may face challenges related to intense competition and changing market dynamics.
    • Opportunities: Keysight Technologies can leverage the growing demand for electronic design and test solutions in emerging industries like 5G, Internet of Things (IoT), and autonomous vehicles.
    • Threats: The company may face threats from disruptive technologies, economic downturns, and potential regulatory changes.


    In conclusion, Keysight Technologies is a leading company in the field of electronic measurement solutions and owns itself, operating as a standalone entity. The mission statement of Keysight Technologies is to deliver breakthrough measurement solutions that enable their customers to innovate and transform the world.

    Keysight Technologies makes money through various revenue streams, including the sales of electronic measurement instruments, software, and services. They cater to a wide range of industries, such as aerospace, defense, communications, and automotive, among others.

    By analyzing their business model canvas, it becomes apparent that Keysight Technologies focuses on key activities like research and development, manufacturing, sales, and customer support to deliver their products and services effectively. They have built strong relationships with customers and suppliers, ensuring their value proposition is aligned with customer needs.

    However, Keysight Technologies faces competition from several companies in the industry, such as Rohde & Schwarz, Anritsu, and Tektronix. These competitors also offer electronic measurement solutions, which drives the need for Keysight Technologies to continuously innovate and differentiate themselves in the market.

    In terms of a SWOT analysis, Keysight Technologies has strengths such as a strong brand reputation, a diverse product portfolio, and a global presence. They also have opportunities to expand into emerging markets and advance their technology offerings. However, they must also address weaknesses like potential dependence on key customers and the threat of technological disruptions. By leveraging their strengths and addressing weaknesses, Keysight Technologies can remain a prominent player in the electronic measurement solutions industry.

    Overall, Keysight Technologies has established itself as a leader in the market, driven by their mission to provide innovative measurement solutions. With a solid business model, a diverse range of products, and a focus on customer satisfaction, Keysight Technologies is well-positioned for continued success in the future.


    What is the SWOT analysis of technology?

    SWOT analysis is a strategic planning tool that helps evaluate the strengths, weaknesses, opportunities, and threats of a particular subject. When applied to technology, here is a SWOT analysis:


    1. Innovation and Advancement: Technology continuously evolves, bringing about new and improved products, services, and solutions.
    2. Efficiency and Productivity: Technology enables automation, streamlining processes, and increasing efficiency and productivity in various industries.
    3. Connectivity and Communication: Technology facilitates seamless connectivity and communication across the globe, enabling collaboration and information exchange.
    4. Data Analysis and Insights: Technology allows for the collection, analysis, and interpretation of vast amounts of data, providing valuable insights for decision-making.
    5. Cost Reduction: Technology often helps reduce costs by automating tasks, eliminating manual processes, and improving resource allocation.


    1. Complexity and Learning Curve: Technology can be complex, requiring specialized knowledge and training to operate and maintain.
    2. Dependence and Reliability: Overreliance on technology can lead to disruptions in case of hardware or software failures, cyber-attacks, or power outages.
    3. Privacy and Security Concerns: Rapid technological advancements raise concerns about data privacy, cybersecurity, and potential breaches.
    4. Obsolescence and Rapid Change: Technology can become quickly outdated, requiring continuous upgrades and investments to keep up with the pace of change.
    5. Digital Divide: Access to technology and its benefits may not be equitable, creating a digital divide between different populations and regions.


    1. Market Expansion and New Products: Technology offers opportunities for companies to expand their markets and develop new products and services.
    2. Automation and Efficiency Gains: Businesses can leverage technology to automate processes, reduce costs, and improve productivity.
    3. Emerging Technologies: Advancements in fields such as artificial intelligence, blockchain, and virtual reality present new opportunities for innovation and disruption.
    4. Digital Transformation: Organizations can embrace digital transformation to improve customer experience, enhance operations, and gain a competitive edge.
    5. Collaboration and Connectivity: Technology allows for seamless collaboration among teams, partners, and customers, fostering innovation and knowledge sharing.


    1. Cybersecurity Risks: As technology advances, the risk of cyber-attacks, data breaches, and hacking increases, potentially leading to significant financial and reputational damage.
    2. Regulatory and Legal Challenges: Evolving regulations and legal frameworks surrounding technology can create compliance burdens and constraints.
    3. Technological Dependencies: Over-reliance on specific technologies or vendors can pose risks if they fail to meet expectations or go out of business.
    4. Skills Gap and Workforce Disruption: Rapid technological advancements may require new skills, leading to a workforce skills gap and potential job displacement.
    5. Environmental Impact: The production, consumption, and disposal of technology can contribute to environmental issues, such as e-waste and energy consumption.

    It is important to note that this SWOT analysis is a general overview, and the specific analysis may vary depending on the context and industry within the field of technology.

    What are the 5 elements of SWOT analysis?

    The five elements of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over others. It includes attributes, resources, capabilities, and competitive advantages that can be leveraged to achieve objectives.

    2. Weaknesses: These are the internal factors that hinder an organization's performance or put it at a disadvantage. It includes areas where the organization lacks resources, skills, or experiences, and may need improvement.

    3. Opportunities: These are the external factors that can be capitalized on to create new avenues for growth and success. It includes market trends, emerging technologies, changes in consumer behavior, or any other external factor that can benefit the organization.

    4. Threats: These are the external factors that can potentially harm or disrupt the organization's operations. It includes factors such as competition, regulatory changes, economic downturns, or any other external risk that poses a challenge to the organization.

    5. Trends: While not traditionally included in SWOT analysis, trends are becoming an increasingly important element. This includes identifying and analyzing current and future trends in the industry, market, or society that may impact the organization's strategies and operations.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization a competitive advantage over others. It includes resources, capabilities, expertise, and other positive attributes.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to others. It includes limitations, vulnerabilities, and areas that need improvement.

    3. Opportunities: These are external factors that could potentially benefit an organization. It includes emerging markets, new technologies, changes in government regulations, and other favorable conditions.

    4. Threats: These are external factors that could potentially harm an organization. It includes competition, economic downturns, changing consumer preferences, and other unfavorable conditions.

    Who is Keysight competitors?

    Some of Keysight's competitors include:

    1. Rohde & Schwarz
    2. Anritsu Corporation
    3. Tektronix
    4. National Instruments
    5. Viavi Solutions Inc.
    6. Yokogawa Electric Corporation
    7. Advantest Corporation
    8. Teledyne Technologies
    9. Fluke Corporation
    10. EXFO Inc.

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