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Company > KeyCorp: Business Model, SWOT Analysis, and Competitors 2023

KeyCorp: Business Model, SWOT Analysis, and Competitors 2023

Published: May 10, 2023

Inside This Article


    In this blog article, we will delve into a comprehensive analysis of KeyCorp, focusing on its business model, SWOT analysis, and competitors as we look towards the year 2023. KeyCorp is a prominent financial services company, operating in the banking industry. By examining its business model, we will gain insights into its operations, revenue streams, and target markets. Additionally, a SWOT analysis will help us understand KeyCorp's strengths, weaknesses, opportunities, and threats. Lastly, we will explore its competitors to gain a better understanding of the competitive landscape in the financial services sector.

    What You Will Learn:

    • Who owns KeyCorp and the significance of its ownership structure in the banking industry.
    • The mission statement of KeyCorp and how it guides the company's strategic decisions.
    • How KeyCorp generates revenue and the key sources of its profitability.
    • An in-depth understanding of KeyCorp's business model canvas and the key components that drive its success.
    • An overview of KeyCorp's main competitors in the banking sector and their impact on KeyCorp's market position.
    • A comprehensive SWOT analysis of KeyCorp, analyzing its strengths, weaknesses, opportunities, and threats in the competitive landscape.

    Who owns KeyCorp?

    KeyCorp's Ownership Structure

    KeyCorp, a leading regional bank headquartered in Cleveland, Ohio, is a publicly traded company listed on the New York Stock Exchange (NYSE) under the ticker symbol "KEY." As a public company, KeyCorp has a diverse ownership structure, with shares owned by a range of institutional investors, individual shareholders, and company insiders.

    Institutional Investors

    Institutional investors, such as mutual funds, pension funds, and hedge funds, play a significant role in owning shares of KeyCorp. These institutional investors often hold large stakes in the company, and their investment decisions can influence the stock's performance. Some notable institutional investors that own shares in KeyCorp include Vanguard Group, BlackRock, and State Street Corporation.

    Individual Shareholders

    Individual investors also own shares in KeyCorp, either directly or through brokerage accounts. These individual shareholders can range from retail investors who purchase a few shares to high-net-worth individuals who hold substantial positions in the company. Owning shares in KeyCorp allows individuals to participate in the bank's growth and potentially benefit from dividend payments.

    Company Insiders

    Company insiders, such as KeyCorp's executives, directors, and employees, also hold shares in the bank. These insiders often acquire shares through various means, including stock options, restricted stock units, and direct purchases. Insiders' ownership aligns their interests with those of other shareholders, as they have a personal stake in KeyCorp's success.

    KeyCorp's Share Repurchase Program

    In addition to the above ownership entities, KeyCorp has implemented a share repurchase program. Under this program, the company buys back its own shares from the open market, effectively reducing the number of outstanding shares. Share repurchases are typically carried out when a company believes its stock is undervalued or wants to return excess cash to shareholders. This program can benefit existing shareholders by increasing the value of their remaining shares.

    KeyCorp's Ownership Transparency

    As a publicly traded company, KeyCorp is required to disclose its ownership information regularly. Shareholders with significant ownership stakes, typically above a certain threshold, must file reports with the Securities and Exchange Commission (SEC) under Section 13(d) or 13(g) of the Securities Exchange Act of 1934. These reports provide transparency and allow investors to track changes in ownership and identify major shareholders.

    In conclusion, KeyCorp has a diverse ownership structure with institutional investors, individual shareholders, and company insiders holding shares in the company. The bank's ownership transparency and share repurchase program further contribute to the overall dynamics of its ownership.

    What is the mission statement of KeyCorp?

    The Mission Statement of KeyCorp: Building Better Communities

    KeyCorp is a leading regional bank headquartered in Cleveland, Ohio, with a strong commitment to building better communities. The mission statement of KeyCorp reflects its dedication to making a positive impact on the lives of individuals, businesses, and communities it serves.

    KeyCorp's mission statement is centered around three core principles:

    1. Delivering Extraordinary Customer Experiences

    KeyCorp believes in putting its customers at the forefront of everything it does. The bank strives to provide exceptional customer service, tailored financial solutions, and innovative products to meet the diverse needs of its clients. By focusing on customer satisfaction, KeyCorp aims to build long-lasting relationships based on trust and mutual prosperity.

    2. Empowering its Employees

    KeyCorp recognizes the importance of its employees in driving its success. The bank is committed to creating a supportive and inclusive work environment that fosters personal growth, professional development, and teamwork. KeyCorp believes that engaged and empowered employees are the key to delivering exceptional customer experiences and driving positive change in communities.

    3. Strengthening Communities

    As an integral part of the communities it serves, KeyCorp is dedicated to making a difference. The bank actively engages in philanthropic initiatives, volunteerism, and partnerships to address community needs. KeyCorp believes that by investing in education, economic development, affordable housing, and other vital areas, it can help build stronger and more resilient communities for everyone.

    Overall, the mission statement of KeyCorp emphasizes its commitment to building better communities through exceptional customer experiences, employee empowerment, and community engagement. By aligning its actions with these principles, KeyCorp aims to create a positive impact on the lives of individuals, businesses, and communities across its footprint.

    How does KeyCorp make money?

    KeyCorp's main sources of revenue

    KeyCorp, like any other bank, generates revenue through various channels. Understanding how KeyCorp makes money is crucial for investors and potential customers alike. Here are the primary sources of revenue for KeyCorp:

    1. Net interest income

    Net interest income is the most significant revenue stream for KeyCorp. It is generated from the interest earned on various types of loans and investments, minus the interest paid to depositors and other lenders. KeyCorp's lending activities include commercial and industrial loans, commercial real estate loans, residential mortgage loans, and consumer loans. The interest earned from these loans contributes to a substantial portion of KeyCorp's revenue.

    2. Non-interest income

    KeyCorp also generates revenue through non-interest income. This category encompasses various sources, including:

    • Service charges and fees: KeyCorp charges fees for services such as account maintenance, overdraft protection, wire transfers, and ATM usage. These fees contribute to the bank's non-interest income.

    • Credit and debit card fees: KeyCorp earns revenue from processing credit and debit card transactions, charging interchange fees to merchants and cardholders.

    • Investment banking and advisory services: KeyCorp offers investment banking services, including underwriting securities, mergers and acquisitions advisory, and debt and equity financing. Fees earned from these services contribute to KeyCorp's non-interest income.

    • Wealth management: KeyCorp provides wealth management services to high-net-worth individuals, earning fees from asset management, financial planning, and trust services.

    3. Treasury and investment activities

    KeyCorp engages in treasury and investment activities to generate additional revenue. These activities involve managing the bank's own investment portfolio, which may include government and corporate bonds, mortgage-backed securities, and other financial instruments. KeyCorp also engages in trading activities, including buying and selling securities, to earn profits. However, the revenue generated from treasury and investment activities is typically more volatile and subject to market fluctuations.

    4. Other sources

    KeyCorp may generate revenue from other sources such as gains from the sale of assets, rental income from leased properties, and income from subsidiaries and joint ventures. While these sources might not be as significant as the ones mentioned above, they still contribute to KeyCorp's overall revenue.

    Understanding the various revenue streams of KeyCorp is essential for evaluating the bank's financial performance and growth potential. By diversifying its revenue sources, KeyCorp seeks to mitigate risk and ensure a stable income stream, positioning itself as a leading financial institution in the market.

    KeyCorp Business Model Canvas Explained


    The KeyCorp Business Model Canvas is a strategic tool that provides a comprehensive overview of how KeyCorp operates and creates value for its customers. It helps KeyCorp analyze and refine its business model by identifying key components and relationships within the organization.

    Key Partnerships

    KeyCorp forms strategic partnerships with various organizations to enhance its value proposition and expand its reach. These partnerships include collaborations with technology companies, financial institutions, and other key stakeholders in the industry. By leveraging these partnerships, KeyCorp gains access to expertise, resources, and customer bases that would otherwise be challenging to achieve independently.

    Key Activities

    KeyCorp engages in several key activities to deliver its products and services to customers. These activities include:

    1. Banking Services: KeyCorp operates as a full-service bank, providing a wide range of financial products and services, including personal and business banking, wealth management, and investment banking.

    2. Risk Management: KeyCorp has robust risk management practices to ensure the security and stability of its operations. This includes identifying and mitigating potential risks, complying with regulatory requirements, and maintaining strong internal controls.

    3. Technology Innovation: KeyCorp invests in technology to enhance customer experience and streamline its operations. This includes developing and maintaining digital platforms, mobile banking apps, and other technological solutions to meet evolving customer needs.

    Key Resources

    KeyCorp relies on various resources to deliver value to its customers effectively. These resources include:

    1. Financial Capital: KeyCorp's financial capital enables it to provide loans, finance investments, and support various banking activities. The capital allows KeyCorp to fund its operations and invest in growth opportunities.

    2. Human Capital: KeyCorp's workforce, including skilled employees, executives, and management, plays a crucial role in delivering quality services to customers. The knowledge, expertise, and experience of its employees contribute to KeyCorp's success and competitive advantage.

    3. Technological Infrastructure: KeyCorp heavily relies on its technological infrastructure to support its banking operations, customer interactions, and data management. This infrastructure includes hardware, software, networks, and security systems that ensure the efficiency and security of KeyCorp's operations.

    Value Proposition

    KeyCorp's value proposition revolves around providing exceptional banking services and financial solutions to its customers. Key elements of its value proposition include:

    1. Customer-centric Approach: KeyCorp focuses on understanding and meeting the unique needs of its customers. By offering personalized solutions, KeyCorp aims to build trust and long-term relationships with its customers.

    2. Financial Expertise: KeyCorp leverages its expertise in various financial areas, including lending, investment, and wealth management, to provide tailored solutions to its customers. This expertise enables KeyCorp to deliver value-added services that help customers achieve their financial goals.

    3. Innovation and Convenience: KeyCorp embraces technological advancements to provide innovative and convenient banking experiences. This includes offering digital banking services, mobile apps, and other technological solutions that make banking more accessible and efficient for customers.


    The KeyCorp Business Model Canvas provides a holistic view of how KeyCorp operates and creates value for its customers. By analyzing key partnerships, activities, resources, and value propositions, KeyCorp can continuously refine its business model to adapt to changing customer needs and industry dynamics. This strategic approach allows KeyCorp to maintain its competitive edge and drive sustainable growth in the banking sector.

    Which companies are the competitors of KeyCorp?


    KeyCorp is a financial services company that operates in the banking sector. As with any industry, KeyCorp faces competition from various other companies that offer similar services. In this section, we will explore some of the main competitors of KeyCorp and highlight their key features and strengths.

    JPMorgan Chase & Co.

    One of the major competitors of KeyCorp is JPMorgan Chase & Co., a leading global financial services firm. With a strong presence in the banking industry, JPMorgan Chase & Co. offers a wide range of services including consumer banking, investment banking, asset management, and commercial banking.

    JPMorgan Chase & Co. has a significant advantage in terms of its size and global reach. The company operates in more than 100 countries and serves millions of customers worldwide. Its extensive branch network and digital banking capabilities make it a formidable competitor for KeyCorp.

    Bank of America Corporation

    Bank of America Corporation is another key competitor of KeyCorp. As one of the largest banking institutions in the United States, Bank of America offers a comprehensive suite of financial services to individual consumers, small businesses, and large corporations.

    Bank of America has a strong brand reputation and a vast customer base, which gives it a competitive edge. The company's diverse range of products and services, including banking, investment management, and wealth management, attracts customers from various segments of the market.

    Wells Fargo & Company

    Wells Fargo & Company is a prominent competitor of KeyCorp, known for its extensive banking and financial services. With a history dating back over 150 years, Wells Fargo has established a strong presence in the industry and offers a wide range of products and services including banking, mortgage, investments, and insurance.

    Wells Fargo's competitive advantage lies in its strong customer relationships and a nationwide network of branches. The company has a solid reputation for customer service and has built long-term relationships with individuals, businesses, and institutions.


    KeyCorp faces significant competition from major players in the banking industry such as JPMorgan Chase & Co., Bank of America Corporation, and Wells Fargo & Company. These companies have established their dominance in the market through their extensive range of financial services, global presence, and strong customer relationships.

    To stay competitive, KeyCorp must continue to innovate, provide excellent customer service, and differentiate itself by offering unique solutions and tailored banking experiences. By understanding its competitors and their strengths, KeyCorp can position itself strategically in the market and continue to thrive in the dynamic banking industry.

    KeyCorp SWOT Analysis


    • Strong presence in the banking industry: KeyCorp is one of the largest bank-based financial services companies in the United States, with a strong presence across various states. This wide geographical coverage provides the company with a significant customer base and a competitive advantage.

    • Diversified business segments: KeyCorp has a well-diversified business portfolio, with operations in commercial banking, consumer banking, investment banking, and wealth management. This diversification helps the company to mitigate risks and generate stable revenues from multiple sources.

    • Robust technology infrastructure: KeyCorp has made significant investments in its technology infrastructure, enabling it to offer innovative and convenient banking services to its customers. The company's advanced digital platforms and mobile banking applications have enhanced customer experience and increased operational efficiency.


    • Dependence on interest income: A significant portion of KeyCorp's revenue comes from interest income generated through loans and mortgages. Therefore, the company's performance is highly sensitive to interest rate fluctuations. In a low-interest-rate environment, KeyCorp may face challenges in maintaining its profitability.

    • Limited international presence: While KeyCorp has a strong domestic presence, it has limited international operations. This lack of global diversification exposes the company to the risks associated with the U.S. economy. Economic downturns or regulatory changes in the U.S. could have a severe impact on KeyCorp's financial performance.

    • Reliance on traditional banking methods: KeyCorp heavily relies on traditional banking methods and faces stiff competition from fintech companies that offer innovative and convenient financial services. The company needs to invest more in digital banking technologies to keep pace with the changing customer preferences and to stay ahead in the highly competitive banking industry.


    • Growing demand for digital banking: The increasing adoption of digital banking services presents a significant opportunity for KeyCorp. By leveraging its robust technology infrastructure, the company can attract tech-savvy customers and expand its customer base. KeyCorp can also explore partnerships with fintech companies to offer innovative digital banking solutions.

    • Expansion into new markets: KeyCorp can explore potential expansion opportunities in untapped markets. By strategically entering new geographical areas, the company can diversify its revenue streams and reduce its dependence on specific regions. Acquisitions or partnerships with local banks can facilitate the entry into new markets.

    • Wealth management business growth: KeyCorp's wealth management business has shown promising growth in recent years. The company can capitalize on this trend by expanding its wealth management services and targeting high-net-worth individuals. Offering personalized wealth management solutions can help KeyCorp increase its profitability and enhance customer loyalty.


    • Intense competition in the banking industry: KeyCorp faces intense competition from both traditional banks and fintech startups. The industry is characterized by changing customer preferences and evolving regulatory requirements. To remain competitive, KeyCorp needs to continuously innovate and differentiate its offerings from competitors.

    • Economic downturns and market volatility: KeyCorp operates in a cyclical industry that is highly influenced by economic conditions and market volatility. During economic downturns, the company may experience increased loan defaults and reduced demand for its banking services. KeyCorp needs to have robust risk management strategies in place to mitigate the impact of economic fluctuations.

    • Regulatory and compliance risks: The banking industry is subject to stringent regulations and compliance requirements. Changes in regulations or non-compliance can result in significant financial penalties and reputational damage. KeyCorp needs to closely monitor regulatory developments and ensure strict adherence to compliance standards to mitigate regulatory risks.

    Key Takeaways

    • KeyCorp is owned by various institutional and individual shareholders, with no single majority owner.

    • The mission statement of KeyCorp is to help clients and communities thrive by providing financial solutions and expertise.

    • KeyCorp generates revenue primarily through interest income from loans and other financial services, as well as fees from various banking products.

    • The KeyCorp Business Model Canvas encompasses key aspects such as customer segments, value propositions, channels, and revenue streams that drive the company's success.

    • KeyCorp faces competition from other major financial institutions such as JPMorgan Chase, Bank of America, Wells Fargo, and Citigroup.

    • KeyCorp's SWOT analysis highlights its strengths such as a strong regional presence and diversified revenue streams, weaknesses like a high level of exposure to interest rate risk, opportunities like expansion into new markets and technological advancements, and threats such as intense competition and regulatory challenges.


    In conclusion, KeyCorp is a leading financial institution with a strong presence in the United States. As for ownership, KeyCorp is a publicly traded company, meaning that it is owned by shareholders who purchase its stock.

    KeyCorp's mission statement focuses on providing financial solutions and services that help clients and communities thrive. This commitment is reflected in their business model, which involves offering a wide range of banking, investment, and lending services to individuals, businesses, and institutions.

    KeyCorp generates revenue through various sources, including interest income from loans and investments, fees from banking services, and income from investment banking activities. This diversified revenue model allows KeyCorp to adapt to changing market conditions and maintain a steady stream of income.

    Analyzing KeyCorp's business model through the Business Model Canvas highlights key aspects such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and cost structure. This comprehensive understanding of their business model enables KeyCorp to effectively serve their customers and achieve their financial goals.

    In terms of competition, KeyCorp operates in a highly competitive industry. Some of its main competitors include other major banking institutions such as JPMorgan Chase, Bank of America, and Wells Fargo. These competitors constantly strive to attract and retain customers, leading to innovative products and services in the financial sector.

    Conducting a SWOT analysis of KeyCorp reveals its strengths, weaknesses, opportunities, and threats. KeyCorp's strengths lie in its strong brand presence, diverse range of services, and dedicated workforce. However, weaknesses such as regulatory challenges and dependence on the economy can pose risks. Opportunities for growth include expanding into new markets and leveraging technology advancements, while threats include intense competition and economic downturns.

    Overall, KeyCorp is a reputable financial institution with a clear mission, a robust business model, and a competitive position in the industry. By staying true to their mission and effectively managing their strengths and weaknesses, KeyCorp is well-positioned to continue thriving in the ever-evolving financial landscape.


    What are the 5 elements of SWOT analysis?

    The five elements of a SWOT analysis are:

    1. Strengths: Internal factors that give an organization an advantage over its competitors. This includes unique resources, strong brand reputation, skilled workforce, and advanced technology.

    2. Weaknesses: Internal factors that place an organization at a disadvantage compared to its competitors. This may include outdated technology, poor financial resources, lack of brand recognition, or limited market presence.

    3. Opportunities: External factors that could provide potential avenues for growth, profitability, or success. This includes emerging markets, technological advancements, changing consumer trends, or new partnerships.

    4. Threats: External factors that could potentially harm or hinder an organization's performance. This may include intense competition, economic downturns, changing regulations, or disruptive technologies.

    5. Trends: Ongoing patterns or shifts in the market, industry, or consumer behavior that could impact an organization's strategy. This includes demographic changes, social and cultural shifts, technological advancements, or economic trends.

    Is KeyCorp in trouble?

    As an AI language model, I can provide you with information up until the most recent data available, which is September 2021. Please note that the financial situation of a company can change over time, and it is always recommended to consult the latest news and reports for the most accurate and up-to-date information.

    KeyCorp is a regional bank headquartered in Cleveland, Ohio, and it operates in 15 states across the United States. It is one of the largest banking institutions in the country. It is difficult to make a definitive statement about whether KeyCorp is in trouble without specific context or up-to-date information.

    However, it is worth noting that the financial performance of KeyCorp, like any other bank, can be influenced by various factors such as economic conditions, interest rates, loan quality, and regulatory environment. KeyCorp's financial health and performance are typically evaluated through metrics such as its earnings, asset quality, capital adequacy, and liquidity.

    For the most accurate and up-to-date information, it is recommended to consult financial news, reports, and the company's financial statements to assess its current situation.

    What is the KeyCorp strategy?

    KeyCorp's strategy is focused on becoming a leading regional bank in the United States. The company aims to deliver sustainable growth and enhanced shareholder value by focusing on the following key elements:

    1. Client-Centric Approach: KeyCorp prioritizes understanding and meeting the needs of its clients in order to build long-term relationships. They strive to provide exceptional customer service and a comprehensive suite of financial products and services.

    2. Regional Focus: KeyCorp operates in 15 states across the United States, with a particular emphasis on the Midwest, Northeast, and Northwest regions. The company leverages its deep regional knowledge to tailor its offerings to local markets and capture market share.

    3. Diversification: KeyCorp aims to maintain a diversified revenue stream by serving a range of clients, including individuals, small businesses, and middle-market companies. This diversification helps mitigate risk and provides stability even during economic downturns.

    4. Technology and Innovation: KeyCorp recognizes the importance of technology in the banking industry and invests in digital capabilities to enhance operational efficiency and improve customer experience. The company focuses on developing innovative products and services to stay competitive in the evolving financial landscape.

    5. Risk Management: KeyCorp places a strong emphasis on risk management and maintaining a disciplined approach to credit underwriting and risk assessment. This helps ensure the stability and resilience of the bank's operations.

    Overall, KeyCorp's strategy revolves around delivering exceptional customer experiences, leveraging regional expertise, diversifying revenue streams, embracing technology and innovation, and managing risk effectively.

    Is Keybank financially stable?

    As an AI language model, I don't have access to real-time financial information. However, KeyBank, a subsidiary of KeyCorp, is a well-established bank in the United States. KeyCorp is a public company listed on the New York Stock Exchange (NYSE: KEY). It is important to consider that the stability of a financial institution can be influenced by various factors, including economic conditions and market fluctuations. To assess KeyBank's current financial stability, it is recommended to review their latest financial reports, statements, and news updates from reliable sources or consult a financial advisor.

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