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Company > Keurig Dr Pepper: Business Model, SWOT Analysis, and Competitors 2023

Keurig Dr Pepper: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 26, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Keurig Dr Pepper, a prominent beverage company. With a focus on the year 2023, we will explore the strategies and tactics that have contributed to Keurig Dr Pepper's success in the market. Additionally, we will conduct a comprehensive SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Furthermore, we will examine the competitive landscape and analyze the key players that pose a challenge to Keurig Dr Pepper's market dominance.

    What You Will Learn:

    • Who owns Keurig Dr Pepper and the significance of their ownership
    • The mission statement of Keurig Dr Pepper and how it guides their operations
    • The different revenue streams through which Keurig Dr Pepper generates income
    • An explanation of the Keurig Dr Pepper Business Model Canvas and its key components
    • Identification of the main competitors in the market for Keurig Dr Pepper
    • A comprehensive SWOT analysis of Keurig Dr Pepper, including its strengths, weaknesses, opportunities, and threats.

    Who owns Keurig Dr Pepper?

    The Ownership Structure of Keurig Dr Pepper

    Keurig Dr Pepper, a popular beverage company known for its wide range of coffee and soft drink products, is jointly owned by two major entities: JAB Holding Company and Mondelez International.

    JAB Holding Company

    JAB Holding Company, a privately held conglomerate based in Luxembourg, is the majority owner of Keurig Dr Pepper. The company has a long history of investing in various industries, including coffee and beverage companies. JAB Holding Company acquired Keurig Green Mountain in 2016, merging it with Dr Pepper Snapple Group in 2018 to form Keurig Dr Pepper.

    With its extensive portfolio of investments in the coffee sector, JAB Holding Company has positioned itself as a major player in the global coffee market. Apart from Keurig Dr Pepper, JAB also owns several renowned coffee brands, including Peet's Coffee, Caribou Coffee, and Intelligentsia Coffee.

    Mondelez International

    Mondelez International, a multinational food and beverage conglomerate, is another significant stakeholder in Keurig Dr Pepper. Formerly known as Kraft Foods Inc., Mondelez International owns a substantial minority stake in the company.

    Mondelez International's involvement in Keurig Dr Pepper stems from a previous business transaction. In 2015, Mondelez International sold its coffee business, including well-known brands such as Gevalia, Tassimo, and McCafé, to JAB Holding Company. As part of the deal, Mondelez International acquired a stake in Keurig Green Mountain, which eventually transformed into its ownership of Keurig Dr Pepper.

    Other Shareholders

    In addition to JAB Holding Company and Mondelez International, Keurig Dr Pepper has a diverse range of shareholders. These include institutional investors, such as mutual funds and pension funds, as well as individual shareholders who own shares of the company's publicly traded stock.

    The ownership structure of Keurig Dr Pepper reflects the strategic partnerships and investments made by JAB Holding Company and Mondelez International. This collaboration has allowed the company to leverage its expertise in the coffee and beverage industry, enhance its product offerings, and expand its market reach.

    What is the mission statement of Keurig Dr Pepper?

    The Mission Statement of Keurig Dr Pepper

    Keurig Dr Pepper, a leading beverage company in North America, is guided by a mission statement that encapsulates their purpose and goals. The company's mission statement is focused on delivering consistent quality and innovation to their customers, while also contributing positively to the communities they serve.

    Keurig Dr Pepper's mission statement can be summarized as follows:

    "Delivering the beverage choices consumers desire, with sustainable growth and a positive impact on the environment and society."

    This mission statement highlights several key aspects of Keurig Dr Pepper's core values and objectives.

    Firstly, the company emphasizes their commitment to delivering a wide range of beverage choices that cater to the diverse preferences and needs of consumers. Keurig Dr Pepper understands the importance of providing a variety of options that satisfy different tastes and lifestyles, ensuring that their customers can always find a beverage that suits their preferences.

    Secondly, the mission statement underscores Keurig Dr Pepper's dedication to sustainable growth. As a beverage company, they recognize the significance of minimizing their environmental footprint and actively working towards reducing waste and conserving resources. By prioritizing sustainable practices, Keurig Dr Pepper aims to contribute to the long-term health and well-being of the planet.

    Lastly, the mission statement highlights the company's commitment to making a positive impact on society. Keurig Dr Pepper recognizes that their success is intertwined with the communities they serve. They strive to be a responsible corporate citizen, actively engaging with local communities, supporting charitable initiatives, and promoting social well-being.

    Overall, Keurig Dr Pepper's mission statement reflects their aspirations to be a customer-centric, environmentally responsible, and socially conscious beverage company. By staying true to their mission, they aim to create value for both their customers and the communities they operate in.

    How does Keurig Dr Pepper make money?

    Revenue Streams

    Keurig Dr Pepper, a leading beverage company, generates its revenue through various streams. These include:

    Beverage Sales

    The primary source of revenue for Keurig Dr Pepper is the sale of its extensive portfolio of beverages. The company produces and distributes a wide range of popular beverages, including carbonated soft drinks, juices, teas, coffees, and bottled water. These products are sold through multiple channels, including retail stores, e-commerce platforms, and foodservice outlets. Keurig Dr Pepper's strong brand presence and diverse product offerings contribute significantly to its beverage sales revenue.

    Licensing and Royalties

    Keurig Dr Pepper also generates revenue through licensing and royalties. The company licenses its well-known brands and trademarks to other beverage manufacturers and distributors, allowing them to produce and sell products under the Keurig Dr Pepper umbrella. This strategy not only increases brand exposure but also generates a steady stream of royalties from licensed partners.

    Partnerships and Distribution Agreements

    Keurig Dr Pepper has established strategic partnerships and distribution agreements with various companies to expand its market reach. These partnerships involve joint marketing initiatives, co-branded products, and exclusive distribution rights. By leveraging these collaborations, Keurig Dr Pepper can tap into new markets and increase its revenue through shared profits and distribution fees.

    Keurig Brewing System

    Another significant revenue driver for Keurig Dr Pepper is its patented Keurig brewing system. This innovative single-serve coffee system allows consumers to brew a variety of hot and cold beverages conveniently at home or in the office. Keurig Dr Pepper generates revenue by selling Keurig brewing machines and related accessories. Additionally, the company earns ongoing revenue through the sale of K-Cup pods, which are compatible with the Keurig system. This ecosystem of hardware and consumables creates a recurring revenue stream for Keurig Dr Pepper.

    Advertising and Sponsorships

    Advertising and sponsorships play a crucial role in Keurig Dr Pepper's revenue generation. The company invests in marketing campaigns across various media channels to promote its brands and products. By partnering with popular events, sports teams, and influencers, Keurig Dr Pepper gains exposure to a broad audience and drives consumer engagement. This increased brand visibility translates into higher product sales and revenue.

    In summary, Keurig Dr Pepper's revenue streams encompass beverage sales, licensing and royalties, partnerships and distribution agreements, sales of the Keurig brewing system, and advertising and sponsorships. Through these diversified sources, Keurig Dr Pepper continues to thrive in the competitive beverage industry and maintain its financial success.

    Keurig Dr Pepper Business Model Canvas Explained


    The Keurig Dr Pepper Business Model Canvas provides an overview of how the company creates, delivers, and captures value in the market. This powerful strategic tool allows us to understand the key elements of Keurig Dr Pepper's business model and how they work together to drive the company's success. In this section, we will delve into each component of the canvas and explain how it applies to Keurig Dr Pepper.

    Key Partnerships

    Keurig Dr Pepper has established strategic partnerships with various key players in the beverage industry. One of the most notable partnerships is with The Coca-Cola Company, which allows Keurig Dr Pepper to produce and distribute Coca-Cola branded products through its Keurig KOLD and Keurig brewing systems. This partnership provides access to a wide range of popular beverage brands, enhancing Keurig Dr Pepper's product portfolio and increasing its market reach.

    Additionally, Keurig Dr Pepper has formed partnerships with major retailers and distributors to ensure its products are readily available to consumers. These partnerships enable Keurig Dr Pepper to efficiently distribute its beverages across various channels, including grocery stores, convenience stores, and online platforms, further expanding its customer base.

    Key Activities

    The key activities of Keurig Dr Pepper revolve around product development, manufacturing, marketing, and distribution. The company invests heavily in research and development to continuously innovate and introduce new beverage offerings to the market. This includes creating new flavors, improving existing recipes, and developing new packaging formats that align with consumer preferences and market trends.

    In terms of manufacturing, Keurig Dr Pepper operates a network of production facilities across the United States. These facilities are responsible for producing and packaging a wide range of beverages, including carbonated soft drinks, ready-to-drink coffees, teas, and juices. By owning and operating its manufacturing facilities, Keurig Dr Pepper can ensure quality control and maintain efficient production processes.

    Marketing plays a crucial role in Keurig Dr Pepper's business model. The company invests in advertising campaigns, sponsorships, and partnerships to build brand awareness and promote its products. Keurig Dr Pepper also actively engages with consumers through social media platforms and other digital channels, leveraging these channels to gather valuable insights and feedback from its target audience.

    Key Resources

    The key resources of Keurig Dr Pepper include its brand portfolio, manufacturing facilities, distribution networks, and human capital. The company's brand portfolio consists of a diverse range of well-known beverage brands, including Dr Pepper, Snapple, 7UP, Canada Dry, and Keurig. These brands have strong consumer recognition and loyalty, providing a competitive advantage in the market.

    Keurig Dr Pepper's manufacturing facilities are crucial resources that enable the company to produce its beverages efficiently and maintain consistent quality. The distribution networks, including partnerships with retailers and distributors, ensure that Keurig Dr Pepper's products reach consumers across a wide range of channels.

    Lastly, the company's human capital, including its skilled employees and management team, is a valuable resource that drives innovation, operational excellence, and strategic decision-making within Keurig Dr Pepper. The expertise and experience of its workforce contribute to the company's ability to deliver high-quality products and effectively navigate the competitive beverage industry.


    The Keurig Dr Pepper Business Model Canvas provides a comprehensive view of how the company operates and creates value in the market. By understanding the key partnerships, activities, and resources of Keurig Dr Pepper, we gain insights into the company's competitive advantage and its ability to meet consumer needs. This analysis highlights the importance of strategic collaborations, innovation, and efficient operations in driving Keurig Dr Pepper's success in the beverage industry.

    Which companies are the competitors of Keurig Dr Pepper?

    Coca-Cola Company

    One of the key competitors of Keurig Dr Pepper is the Coca-Cola Company. With a vast portfolio of beverages, including soft drinks, energy drinks, juices, and teas, Coca-Cola is a global leader in the beverage industry. The company's popular brands, such as Coca-Cola, Sprite, Fanta, and Minute Maid, pose a significant competition to Keurig Dr Pepper's offerings.


    PepsiCo is another major competitor of Keurig Dr Pepper. Known for its iconic brands like Pepsi, Mountain Dew, Gatorade, and Tropicana, PepsiCo has a strong presence in the global beverage market. The company's extensive product range, which includes carbonated soft drinks, juices, sports drinks, and ready-to-drink teas, competes directly with Keurig Dr Pepper's beverage offerings.


    Nestlé, a Swiss multinational food and drink conglomerate, is also a competitor of Keurig Dr Pepper. With its vast beverage portfolio, Nestlé competes in various categories, including coffee, tea, bottled water, and flavored drinks. Nestlé's well-known brands like Nescafé, Nespresso, Pure Life, and Nestea provide formidable competition to Keurig Dr Pepper's coffee and tea offerings.

    Starbucks Corporation

    Starbucks Corporation, a renowned coffeehouse chain, is another competitor that poses a challenge to Keurig Dr Pepper. With its strong brand recognition and global presence, Starbucks offers a wide range of coffee products, including whole bean coffee, ground coffee, and ready-to-drink beverages. Starbucks' expanding line of single-serve coffee pods, known as Starbucks K-Cups, directly competes with Keurig Dr Pepper's single-serve coffee systems.

    Monster Beverage Corporation

    Monster Beverage Corporation is a major competitor of Keurig Dr Pepper in the energy drink market. Known for its popular energy drink brand, Monster Energy, the company competes directly with Keurig Dr Pepper's energy drink offerings, such as Dr Pepper Energy and Venom Energy. Monster Beverage Corporation's aggressive marketing strategies and diverse energy drink product line make it a formidable competitor in this segment.


    Keurig Dr Pepper faces tough competition from several prominent companies in the beverage industry. The Coca-Cola Company and PepsiCo, with their extensive product portfolios, pose significant challenges in the soft drink market. Nestlé competes directly in the coffee and tea segments, while Starbucks Corporation presents a formidable opponent with its coffeehouse chain and single-serve coffee pods. Additionally, Monster Beverage Corporation's dominance in the energy drink market further intensifies the competition for Keurig Dr Pepper. As the beverage industry continues to evolve, Keurig Dr Pepper must navigate this competitive landscape to maintain its market position and drive growth.

    Keurig Dr Pepper SWOT Analysis


    • Strong brand portfolio: Keurig Dr Pepper boasts a wide range of well-known and established brands, including Keurig, Dr Pepper, Snapple, 7UP, Green Mountain Coffee, and many more. This diverse brand portfolio helps the company to capture different segments of the beverage market and cater to a variety of consumer preferences.

    • Market leader in single-serve coffee: Keurig is a dominant player in the single-serve coffee segment, with its innovative brewing machines and extensive range of coffee pod options. This has allowed the company to tap into the growing demand for convenient and high-quality coffee at home or in the workplace.

    • Distribution network: Keurig Dr Pepper benefits from a strong distribution network, enabling its products to reach a wide range of retail channels, including grocery stores, convenience stores, and online platforms. This extensive reach gives the company a competitive advantage and helps to ensure widespread availability of its products.


    • Dependence on key brands: While Keurig Dr Pepper has a strong brand portfolio, it heavily relies on a few key brands for a significant portion of its revenue. This dependence poses a risk, as any decline in the popularity or performance of these brands could have a significant impact on the company's financial results.

    • Limited international presence: Although Keurig Dr Pepper has a strong presence in the North American market, its international footprint is relatively small. This limits the company's opportunities for growth in global markets, where the demand for beverages is rapidly expanding.


    • Expansion into healthier beverage options: With the increasing consumer focus on health and wellness, there is a growing demand for healthier beverage options. Keurig Dr Pepper can capitalize on this trend by developing and promoting low-sugar, natural, and functional beverages to cater to health-conscious consumers.

    • Acquisitions and partnerships: Keurig Dr Pepper can explore strategic acquisitions or partnerships to expand its brand portfolio or enter new distribution channels. Collaborations with emerging beverage startups or healthy lifestyle brands could help the company tap into new market segments and gain a competitive edge.


    • Intense competition: The beverage industry is highly competitive, with numerous players vying for market share. Keurig Dr Pepper faces competition from both large multinational corporations and smaller regional players, making it crucial for the company to constantly innovate and differentiate its products to stay ahead of the competition.

    • Changing consumer preferences: Consumer preferences and trends in the beverage industry are constantly evolving. Keurig Dr Pepper must stay attuned to these changes and adapt its product offerings accordingly. Failure to anticipate and respond to shifting consumer preferences could result in decreased demand for its products.

    • Regulatory and environmental challenges: The beverage industry is subject to various regulations and environmental concerns, such as restrictions on packaging materials, ingredient labeling, and waste management. Compliance with these regulations and addressing environmental sustainability issues can pose challenges for Keurig Dr Pepper and impact its operations and costs.

    Key Takeaways

    • Keurig Dr Pepper is owned by a group of investors and shareholders, including JAB Holding Company and Mondelez International.
    • The mission statement of Keurig Dr Pepper is to be a leading beverage company that offers a wide range of high-quality and innovative beverages to consumers.
    • Keurig Dr Pepper generates revenue through the sale of its various beverage products, including carbonated soft drinks, coffees, teas, juices, and other non-alcoholic beverages.
    • The Business Model Canvas of Keurig Dr Pepper highlights its key activities, resources, partnerships, customer segments, and revenue streams, ultimately focusing on delivering value to consumers through its beverage portfolio.
    • Some of the main competitors of Keurig Dr Pepper include Coca-Cola, PepsiCo, Starbucks, and Nestle, among others. A SWOT analysis of Keurig Dr Pepper reveals its strengths, weaknesses, opportunities, and threats in the beverage market.


    In conclusion, Keurig Dr Pepper is owned by several large investors, including JAB Holding Company and Mondelez International. The company's mission statement is to create beverage experiences that inspire and satisfy consumers' desires for choice and convenience. Keurig Dr Pepper generates revenue through the sale of its beverages, including coffee, tea, carbonated soft drinks, and other non-alcoholic beverages.

    The company's business model canvas includes key activities such as product development, manufacturing, distribution, and marketing. They have a strong focus on innovation and customer satisfaction, with a wide range of beverage options to cater to different preferences and lifestyles.

    Keurig Dr Pepper faces competition from various companies in the beverage industry. Some of its main competitors include The Coca-Cola Company, PepsiCo, Nestle, and Starbucks. These companies also offer a range of beverages and have a significant presence in the market.

    A SWOT analysis of Keurig Dr Pepper reveals its strengths in having a diverse portfolio of brands, a strong distribution network, and a loyal customer base. However, the company also faces challenges such as changing consumer preferences, intense competition, and potential risks in supply chain management.

    Overall, Keurig Dr Pepper is a successful and influential player in the beverage industry, constantly adapting to evolving consumer demands and leveraging its strengths to maintain its market position. With a clear mission, innovative approach, and a competitive edge, the company continues to thrive and provide consumers with a wide array of refreshing and satisfying beverage choices.


    What are the strengths of Dr Pepper?

    1. Unique flavor: One of the biggest strengths of Dr Pepper is its unique and distinct flavor. With its blend of 23 different flavors, Dr Pepper stands out from other soft drinks in the market, offering a taste that is both refreshing and satisfying.

    2. Brand recognition: Dr Pepper is a well-established brand with a long history, dating back to 1885. Over the years, it has built a strong and loyal customer base, making it one of the most recognizable soft drink brands in the world.

    3. Versatility: Dr Pepper appeals to a wide range of consumers due to its versatility. It can be enjoyed on its own, mixed with other beverages, or used as a base for various cocktails. This versatility allows it to cater to different consumer preferences and occasions.

    4. Strong marketing and advertising: Dr Pepper has been successful in creating memorable and effective marketing campaigns that resonate with consumers. From its "I'm a Pepper" campaign in the 1970s to its recent collaborations with popular artists and celebrities, Dr Pepper consistently engages with its audience and creates a strong brand presence.

    5. Diverse product portfolio: Dr Pepper offers a range of products, including regular Dr Pepper, diet Dr Pepper, Dr Pepper Cherry, and various other flavors and variations. This diverse product portfolio allows the brand to cater to different tastes and dietary preferences, ensuring there is a Dr Pepper option for everyone.

    6. Strong distribution network: Dr Pepper has a robust distribution network that ensures its products are widely available and easily accessible to consumers. This extensive distribution allows the brand to reach a large customer base, both domestically and internationally.

    7. Innovation and adaptation: Dr Pepper has shown a willingness to innovate and adapt to changing consumer demands. For example, they have introduced new flavors and variations over the years, such as Dr Pepper Zero Sugar and Dr Pepper & Cream Soda, in response to shifting consumer preferences for healthier options or different taste profiles.

    What are the competitive advantages of Keurig Dr Pepper?

    1. Strong brand portfolio: Keurig Dr Pepper has a diverse range of popular and well-established brands in both the hot and cold beverage categories. This includes Keurig, Dr Pepper, Snapple, Green Mountain Coffee, 7UP, Canada Dry, and many more. This broad portfolio allows the company to cater to a wide range of consumer preferences and capture a larger market share.

    2. Innovation and technology: Keurig Dr Pepper is known for its expertise in beverage innovation and technology. Its Keurig brewing systems revolutionized the single-serve coffee market, providing convenience and customization options to consumers. The company continues to invest in research and development to stay ahead in the market and bring new and innovative products to consumers.

    3. Distribution network: Keurig Dr Pepper has a well-established and extensive distribution network, allowing its products to reach a wide range of retail channels. The company has partnerships with various major retailers and convenience stores, ensuring its beverages are readily available to consumers across the United States and Canada.

    4. Strong customer relationships: Keurig Dr Pepper has built strong relationships with its customers, including retailers and foodservice partners. The company works closely with its customers to understand their needs and provide tailored solutions and support. This collaborative approach helps in building brand loyalty and securing long-term partnerships.

    5. Diversification: Keurig Dr Pepper has a diversified business model that extends beyond beverages. The company also has a presence in the at-home carbonation market through its partnership with SodaStream, as well as in the beverage concentrate and syrup business. This diversification helps in reducing risk and allows the company to capture opportunities in multiple market segments.

    6. Sustainability initiatives: Keurig Dr Pepper has made significant commitments towards sustainability, including reducing its environmental footprint and promoting recycling. The company has set ambitious goals to make all its packaging recyclable or compostable by 2025 and to reduce greenhouse gas emissions. These sustainability efforts not only align with consumer preferences but also give the company a competitive edge in an increasingly environmentally conscious market.

    What is the Keurig Dr Pepper controversy?

    The Keurig Dr Pepper controversy refers to a number of different controversies and issues involving the company Keurig Dr Pepper, which is a beverage company that owns popular brands like Dr Pepper, Snapple, and Keurig. Some of the controversies include:

    1. Environmental concerns: Keurig Dr Pepper has faced criticism for its Keurig single-serve coffee pods, which are not easily recyclable and generate a significant amount of plastic waste. The company has been accused of contributing to the plastic pollution problem and not taking enough responsibility for the environmental impact of its products.

    2. Labor practices: In 2014, Keurig faced a controversy when it was revealed that the company's K-Cup manufacturing plant in Vermont had anti-union practices. The workers at the plant were not allowed to form a union, and there were allegations of unfair treatment and poor working conditions.

    3. Marketing to children: Keurig Dr Pepper has been accused of marketing sugary beverages to children. Some advocacy groups have called for stricter regulations and restrictions on the marketing of unhealthy products to children, claiming that these practices contribute to childhood obesity and other health issues.

    4. Ingredient controversies: Some of Keurig Dr Pepper's products have faced controversies related to their ingredients. For example, Dr Pepper faced criticism for using high-fructose corn syrup instead of cane sugar, and Snapple received backlash for using artificial sweeteners in some of its products.

    These controversies have led to public backlash, calls for boycotts, and increased scrutiny on the company's practices. Keurig Dr Pepper has made efforts to address some of these concerns, such as introducing recyclable K-Cup pods and reducing the sugar content in some of its beverages. However, the controversies continue to be debated and have had an impact on the company's reputation.

    What is the relationship between Keurig and Dr Pepper?

    Keurig Dr Pepper (KDP) is a beverage company formed in 2018 through the merger of Keurig Green Mountain (a coffee maker manufacturer) and Dr Pepper Snapple Group (a beverage company). The merger brought together Keurig's expertise in coffee and single-serve brewing systems with Dr Pepper Snapple Group's portfolio of popular beverages. As a result, KDP is now one of the leading beverage companies in North America, offering a wide range of brands including Dr Pepper, 7UP, Snapple, Green Mountain Coffee, and many others.

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