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Company > Johnson Controls: Business Model, SWOT Analysis, and Competitors 2023

Johnson Controls: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 10, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Johnson Controls, a leading multinational corporation in the field of diversified technology and industrial products. By examining their business model, we will gain insights into the company's strategies and operations. Additionally, a thorough SWOT analysis will shed light on Johnson Controls' strengths, weaknesses, opportunities, and threats. Furthermore, we will explore the competitive landscape and identify key competitors in the industry. Join us as we analyze Johnson Controls' position in the market and its prospects for the year 2023.

    What You Will Learn:

    • Who owns Johnson Controls: Discover the ownership structure of Johnson Controls and the key stakeholders involved in the company.
    • What is the mission statement of Johnson Controls: Understand the core values and goals that drive Johnson Controls' operations and strategic decisions.
    • How does Johnson Controls make money: Explore the various revenue streams and business segments that contribute to Johnson Controls' financial success.
    • Johnson Controls Business Model Canvas Explained: Gain insights into the key elements of Johnson Controls' business model and how they create value for customers and shareholders.
    • Which companies are the competitors of Johnson Controls: Identify the main competitors in the market and understand how Johnson Controls positions itself in relation to these rivals.
    • Johnson Controls SWOT Analysis: Analyze the strengths, weaknesses, opportunities, and threats facing Johnson Controls and gain a deeper understanding of the company's overall position in the industry.

    Who owns Johnson Controls?

    Ownership of Johnson Controls

    Johnson Controls is a publicly traded company, meaning it is owned by shareholders who hold its stock. As of [current year], the ownership of Johnson Controls is distributed among various institutional and individual shareholders.

    Institutional Shareholders

    Institutional shareholders play a significant role in the ownership of Johnson Controls. These are typically large organizations such as mutual funds, pension funds, and investment firms that invest on behalf of their clients. Some of the notable institutional shareholders of Johnson Controls include:

    1. Vanguard Group: Vanguard Group is one of the largest institutional shareholders of Johnson Controls. As of [current year], it holds a significant stake in the company, contributing to its ownership.
    2. BlackRock: BlackRock also holds a substantial ownership stake in Johnson Controls. The investment management firm is known for its diversified portfolio and manages assets on behalf of both institutional and individual investors.
    3. State Street Corporation: State Street Corporation, another major institutional shareholder, is a global financial services company that provides investment management services. It holds a considerable stake in Johnson Controls, contributing to its ownership structure.

    Individual Shareholders

    In addition to institutional shareholders, there are also individual shareholders who own stock in Johnson Controls. These individuals can range from small individual investors to high net worth individuals who have purchased shares of the company through various channels such as stock exchanges or brokerage firms.

    Ownership Changes

    The ownership structure of Johnson Controls can change over time due to buying and selling of shares in the stock market. Shareholders may increase or decrease their holdings based on their investment strategies, market conditions, or company-specific factors. It is important to note that ownership percentages can fluctuate, and the latest ownership information can be obtained from reliable sources such as regulatory filings or financial reports.


    Johnson Controls is owned by a combination of institutional and individual shareholders. Institutional shareholders, including Vanguard Group, BlackRock, and State Street Corporation, hold a significant stake in the company. Individual shareholders also contribute to the ownership structure. As with any publicly traded company, ownership can change over time due to buying and selling of shares.

    What is the mission statement of Johnson Controls?

    Johnson Controls' Mission Statement

    Johnson Controls is a global diversified technology and multi-industrial leader that is committed to creating a more sustainable future. The company's mission statement can be summarized as follows:

    Enabling a smarter, safer, and more sustainable world through innovative solutions

    Johnson Controls aims to leverage its expertise in technology, energy efficiency, and sustainability to create value for its customers, shareholders, employees, and the communities in which it operates. The company strives to be a leader in providing innovative solutions that enhance the efficiency, safety, and sustainability of buildings, transportation systems, and energy storage.

    Commitment to Innovation

    At the core of Johnson Controls' mission is its commitment to innovation. The company recognizes that the world is constantly evolving, and it is dedicated to staying at the forefront of technological advancements. By embracing innovative solutions, Johnson Controls aims to address the pressing challenges of urbanization, climate change, and resource scarcity.

    Creating a Sustainable Future

    Johnson Controls firmly believes in the importance of sustainability and its role in shaping the future. The company is committed to developing and delivering products and services that help its customers reduce their environmental footprint. By promoting energy efficiency, improving air quality, and optimizing resource management, Johnson Controls strives to create a more sustainable world.

    Advancing Safety and Security

    Safety is an integral part of Johnson Controls' mission. The company is dedicated to providing solutions that enhance the safety and security of people and assets. With its expertise in building technologies, fire and security systems, and digital solutions, Johnson Controls aims to create environments that are safe, secure, and conducive to productivity.

    Customer Focus

    Johnson Controls places a strong emphasis on understanding and meeting the needs of its customers. The company is committed to delivering exceptional value by providing tailored solutions that address specific customer challenges. By fostering long-term partnerships and continuously improving its offerings, Johnson Controls strives to exceed customer expectations and build trust.

    Corporate Citizenship

    As part of its mission, Johnson Controls acknowledges its responsibility as a global corporate citizen. The company actively engages with the communities in which it operates, contributing to their economic development and well-being. Johnson Controls supports initiatives and programs that promote education, sustainability, and social equity, demonstrating its commitment to making a positive impact beyond its business operations.

    In summary, Johnson Controls' mission statement reflects its dedication to creating a smarter, safer, and more sustainable world through innovative solutions. The company's focus on technology, sustainability, customer satisfaction, and corporate citizenship positions it as a leader in the industries it serves.

    How does Johnson Controls make money?

    Overview of Johnson Controls

    Johnson Controls is a multinational conglomerate that operates in the fields of building efficiency, automotive experience, and power solutions. With a rich history spanning over 135 years, the company has become a leading provider of technologies, products, and services that enhance energy efficiency, comfort, and sustainability.

    Building Efficiency

    One of the primary sources of revenue for Johnson Controls is its Building Efficiency division. This segment focuses on providing integrated solutions for optimizing energy usage and enhancing the performance of buildings. Johnson Controls offers a wide range of products and services, including HVAC systems, controls, security solutions, fire detection, and suppression systems. By leveraging advanced technologies and data analytics, the company helps clients reduce energy consumption and operating costs while improving occupant comfort and safety.

    Automotive Experience

    Another significant revenue stream for Johnson Controls comes from its Automotive Experience division. This segment concentrates on manufacturing automotive seating, overhead systems, door panels, instrument panels, and other interior components for vehicle manufacturers worldwide. Johnson Controls collaborates closely with automakers to design and produce innovative, stylish, and comfortable automotive interiors that enhance the overall driving experience.

    Additionally, the company has expanded its offerings to include advanced technologies such as electrification solutions, batteries, and digital connectivity systems. With the increasing demand for electric vehicles and autonomous driving, Johnson Controls is well-positioned to capitalize on these emerging trends and generate substantial revenue.

    Power Solutions

    Johnson Controls also generates revenue through its Power Solutions division, which is primarily focused on manufacturing and distributing automotive batteries. The company is a global leader in battery technology, supplying batteries for conventional vehicles, hybrid electric vehicles, and electric vehicles. With a strong commitment to sustainability, Johnson Controls has invested in developing advanced battery technologies that deliver improved performance, longer life cycles, and enhanced safety.

    Moreover, the Power Solutions division provides batteries for various non-automotive applications, including marine, industrial, and stationary power storage systems. This diversification allows Johnson Controls to expand its market reach and capitalize on the growing demand for energy storage solutions.


    In conclusion, Johnson Controls generates revenue through its diverse portfolio of products and services. The company's Building Efficiency division offers integrated solutions for optimizing energy usage in buildings, while the Automotive Experience division focuses on manufacturing automotive interiors and advanced technologies. Additionally, the Power Solutions division is a global leader in automotive and non-automotive battery manufacturing. By leveraging its expertise and innovation, Johnson Controls continues to drive revenue growth and contribute to a more sustainable and efficient future.

    Johnson Controls Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management tool that allows organizations to visualize, analyze, and design their business models. It provides a holistic view of how a company creates, delivers, and captures value. In this blog post, we will delve into the Johnson Controls Business Model Canvas and explore how it helps the company maintain its market position and drive growth.

    Key Partnerships

    Johnson Controls understands the importance of strategic collaborations and alliances in achieving its business objectives. The company has established key partnerships with various stakeholders to enhance its value proposition and expand its reach. These partnerships include collaborations with suppliers, distributors, technology providers, and other industry players.

    By partnering with suppliers, Johnson Controls ensures a seamless supply chain, enabling it to deliver high-quality products and services to its customers. Collaborations with distributors help the company to efficiently distribute its offerings to different market segments and geographic regions. Additionally, by teaming up with technology providers, Johnson Controls can leverage cutting-edge innovations to enhance its product offerings and stay ahead of the competition.

    Key Activities

    The key activities of Johnson Controls encompass a range of functions critical to its success. These activities include research and development (R&D), manufacturing, sales and marketing, and customer support.

    R&D plays a crucial role in Johnson Controls' business model, as it enables the company to continuously innovate and develop new solutions to meet evolving customer needs. By investing in R&D, the company can stay at the forefront of technological advancements and maintain a competitive edge in the market.

    Manufacturing is another key activity for Johnson Controls. The company operates a global manufacturing network to ensure the efficient production of its products. This allows Johnson Controls to maintain control over its supply chain and deliver products of the highest quality.

    Sales and marketing efforts are essential for Johnson Controls to reach its target customers and promote its offerings effectively. The company utilizes various channels, including direct sales, partnerships, and digital marketing strategies, to expand its customer base and increase market penetration.

    Lastly, customer support is a vital activity for Johnson Controls. The company strives to provide exceptional after-sales service to its customers, ensuring their satisfaction and fostering long-term relationships. This includes offering maintenance, repair, and technical support services to ensure the optimal performance of its products.

    Key Resources

    To execute its business model successfully, Johnson Controls relies on a variety of key resources. These resources include intellectual property, manufacturing facilities, a skilled workforce, and a strong brand reputation.

    Intellectual property, such as patents and trademarks, enables Johnson Controls to protect its innovations and maintain a competitive advantage. The company's manufacturing facilities are essential for the production and assembly of its products, ensuring efficiency and quality control.

    Johnson Controls recognizes that its employees are its most valuable resource. The company invests in training and development programs to foster a skilled and motivated workforce. This enables the company to deliver high-quality products and services while fostering a culture of innovation and customer-centricity.

    Finally, the strong brand reputation of Johnson Controls acts as a key resource in attracting and retaining customers. The company's commitment to quality, reliability, and sustainability has built trust among its customer base, giving it a competitive edge in the market.

    Value Proposition

    Johnson Controls' value proposition revolves around providing innovative, sustainable, and integrated solutions to enhance the performance and efficiency of buildings and vehicles. The company aims to create value for its customers by offering products and services that optimize energy usage, improve comfort, and reduce environmental impact.

    By leveraging its technological expertise and global reach, Johnson Controls delivers solutions that address the unique needs of its diverse customer base. Whether it is advanced HVAC systems, energy storage solutions, or smart building technologies, the company strives to provide offerings that deliver tangible benefits and value.


    The Johnson Controls Business Model Canvas provides a comprehensive overview of how the company creates, delivers, and captures value. By focusing on key partnerships, activities, resources, and value proposition, Johnson Controls can continuously adapt and innovate in a rapidly changing market. This strategic approach has allowed the company to maintain its market position and drive growth while addressing the evolving needs of its customers.

    Which companies are the competitors of Johnson Controls?

    Major Competitors

    Johnson Controls faces competition from several major companies in the industry, including:

    1. Honeywell International Inc. - Honeywell is a multinational conglomerate that operates in various industries, including building technologies and solutions. With a strong focus on energy efficiency and automation, Honeywell provides products and services that directly compete with Johnson Controls.

    2. Siemens AG - Siemens is a global powerhouse in multiple sectors, including building technologies and automation. The company offers a wide range of products and solutions that compete with Johnson Controls, particularly in the areas of building automation, energy management, and HVAC systems.

    3. Schneider Electric SE - Schneider Electric is a leading player in the energy management and automation industry. The company offers comprehensive solutions for efficient building management, energy monitoring, and control systems, which directly compete with Johnson Controls' offerings.

    4. United Technologies Corporation (UTC) - UTC is a diversified conglomerate with a prominent presence in the building technologies sector through its subsidiary, Carrier. Carrier specializes in HVAC systems, refrigeration, and fire and security solutions, posing a significant competition to Johnson Controls in these areas.

    Other Competitors

    In addition to the major competitors mentioned above, Johnson Controls also faces competition from other companies, including:

    1. Daikin Industries, Ltd. - Daikin is a Japanese multinational air conditioning manufacturing company that competes with Johnson Controls in the HVAC segment. Known for its innovative and energy-efficient products, Daikin poses a strong challenge to Johnson Controls' market share.

    2. Lennox International Inc. - Lennox International is a leading provider of heating, ventilation, air conditioning, and refrigeration solutions. With a wide range of products and services, Lennox competes with Johnson Controls in the HVAC market, particularly in residential and commercial sectors.

    3. Emerson Electric Co. - Emerson Electric is a global technology and engineering company that offers solutions for various industries, including building automation and climate technologies. Their products, such as HVAC systems and controls, directly compete with Johnson Controls' offerings in the market.

    4. Mitsubishi Electric Corporation - Mitsubishi Electric is a Japanese multinational company that manufactures a diverse range of products, including air conditioning systems. With a strong focus on energy efficiency and sustainability, Mitsubishi Electric competes with Johnson Controls in the HVAC sector.

    It is important to note that the competitive landscape is dynamic, and new players may emerge or existing competitors may evolve their offerings. However, Johnson Controls, with its extensive product portfolio and global presence, continues to face competition from these major and other notable players in the industry.

    Johnson Controls SWOT Analysis


    • Established brand: Johnson Controls is a well-known and respected brand in the industry, which gives them a competitive edge.
    • Diverse product portfolio: The company offers a wide range of products and services, including HVAC systems, batteries, and security solutions, allowing them to cater to various customer needs.
    • Global presence: Johnson Controls operates in more than 150 countries, giving them access to a large customer base and diverse markets.
    • Strong customer relationships: The company has built long-lasting relationships with key customers, including major corporations and government agencies, which provides a stable revenue stream.


    • Dependence on a few key customers: While having strong customer relationships is a strength, Johnson Controls' reliance on a few key customers poses a risk. Losing a major customer could significantly impact their revenue.
    • High competition: The industry is highly competitive, with several well-established players and new entrants. Johnson Controls must continuously innovate and differentiate its offerings to stay ahead.
    • Limited diversification: Despite a diverse product portfolio, Johnson Controls' revenues are heavily reliant on the automotive industry, which can be volatile. This lack of diversification exposes them to market fluctuations.


    • Growing demand for energy-efficient solutions: With increasing environmental concerns and government regulations, there is a growing demand for energy-efficient products. Johnson Controls can capitalize on this trend by further developing and promoting their energy-saving solutions.
    • Expansion into emerging markets: Emerging markets, such as China and India, present significant growth opportunities. Johnson Controls can leverage its global presence to expand its operations and tap into these markets' potential.
    • Technological advancements: Rapid advancements in technology, such as IoT and automation, create opportunities for Johnson Controls to develop innovative and connected systems that offer enhanced functionality and convenience to customers.


    • Economic downturns: During economic downturns, companies may cut back on capital expenditures, affecting Johnson Controls' sales. The cyclical nature of the industry makes it vulnerable to economic fluctuations.
    • Intense competition: The industry is characterized by intense competition, with both established players and new entrants vying for market share. Johnson Controls must constantly innovate and differentiate itself to maintain its competitive position.
    • Changing customer preferences: Customer preferences can change over time, and if Johnson Controls fails to adapt to these changes, it may lose market share to competitors who better meet customer demands.

    By conducting a thorough SWOT analysis, Johnson Controls can identify its strengths and weaknesses, capitalize on opportunities, and mitigate potential threats. This analysis provides valuable insights for strategic decision-making and helps the company maintain its competitive position in the market.

    Key Takeaways

    • Johnson Controls is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of Johnson Controls is to create smart, sustainable solutions for buildings and cities that improve people's lives.
    • Johnson Controls makes money through various business segments, including building technologies, power solutions, and solutions for automotive interiors.
    • The Johnson Controls Business Model Canvas includes key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, and key partnerships.
    • Competitors of Johnson Controls include companies such as Honeywell International, Siemens AG, Schneider Electric, and United Technologies Corporation.
    • A SWOT analysis of Johnson Controls reveals its strengths, weaknesses, opportunities, and threats in the market, providing insights into its competitive position and potential areas for improvement.


    In conclusion, Johnson Controls is a global leader in the field of smart buildings and energy solutions. As for ownership, Johnson Controls is a publicly traded company, meaning that it is owned by its shareholders.

    The mission statement of Johnson Controls is to create intelligent buildings, efficient energy solutions, and integrated infrastructure that work seamlessly to improve the quality of life for people around the world.

    Johnson Controls makes money through various revenue streams, including the sale of building automation systems, HVAC equipment, battery technology, and other related products and services. They also generate income through energy management and maintenance contracts.

    By using the Business Model Canvas, we have gained a deeper understanding of how Johnson Controls creates, delivers, and captures value. Their key activities revolve around designing and manufacturing innovative products, providing installation and maintenance services, and offering energy management solutions.

    In terms of competition, Johnson Controls faces competition from companies such as Honeywell, Siemens, Schneider Electric, and United Technologies Corporation. These companies also operate in the smart building and energy solutions industry, offering similar products and services.

    Lastly, conducting a SWOT analysis of Johnson Controls reveals their strengths in technological innovation, a strong global presence, and a diverse product portfolio. However, they face challenges such as intense competition, changing regulations, and economic uncertainties. By leveraging their strengths and addressing these weaknesses, Johnson Controls can continue to thrive in the ever-evolving market.

    Overall, Johnson Controls has established itself as a leader in the smart buildings and energy solutions industry. With their mission to create intelligent and efficient solutions, they are poised to drive innovation and shape the future of the industry.


    What are the strengths of Johnson Controls?

    Some of the strengths of Johnson Controls are:

    1. Global presence: Johnson Controls operates in over 150 countries worldwide, giving it a strong global footprint and access to diverse markets.

    2. Industry leadership: The company is a recognized leader in its industry, particularly in the areas of building efficiency, automotive seating, and batteries. It has a long history and strong reputation for delivering innovative and reliable solutions.

    3. Technological expertise: Johnson Controls invests heavily in research and development, allowing it to develop cutting-edge technologies and solutions. This expertise enables the company to stay ahead of the competition and offer advanced products and services to its customers.

    4. Diversified business segments: Johnson Controls operates in multiple sectors, including building technologies, automotive systems, and power solutions. This diversification helps the company mitigate risks and capitalize on opportunities in different industries.

    5. Strong customer relationships: The company has established long-term relationships with a wide range of customers, including commercial and industrial businesses, automobile manufacturers, and government institutions. These relationships are built on trust, quality, and customer-centric solutions.

    6. Sustainability focus: Johnson Controls is committed to sustainability and environmental stewardship. It actively works towards reducing its own environmental footprint and helps customers achieve their sustainability goals through energy-efficient and eco-friendly solutions.

    7. Strong financial performance: Johnson Controls has consistently delivered strong financial results, which reflects its operational excellence and ability to generate profits. This financial stability enables the company to invest in growth, innovation, and strategic initiatives.

    8. Talent and workforce: The company boasts a talented and diverse workforce, which contributes to its success. Johnson Controls values its employees and fosters a culture of innovation, collaboration, and continuous improvement.

    Overall, these strengths have positioned Johnson Controls as a global leader in building technologies, automotive systems, and power solutions, allowing it to effectively serve its customers and drive sustainable growth.

    What are Johnson and Johnson weaknesses?

    Some of Johnson & Johnson's weaknesses include:

    1. Legal challenges: The company has faced various legal challenges, including lawsuits related to its products, such as talcum powder, opioids, and hip implants. These lawsuits have resulted in significant financial losses and damaged the company's reputation.

    2. Product recalls: Johnson & Johnson has experienced several product recalls in the past, such as the recall of Tylenol and Motrin due to quality and safety issues. These recalls can harm consumer trust and affect sales.

    3. Dependence on a few key products: The company heavily relies on a few key products for a significant portion of its revenue, such as pharmaceutical drugs like Remicade and Stelara. This dependence exposes the company to risks if these products face competition or experience declining demand.

    4. Global presence: While Johnson & Johnson has a strong global presence, operating in over 60 countries, this also exposes the company to geopolitical risks, currency fluctuations, and regulatory challenges in different markets.

    5. Ethical concerns: The company has faced criticism for its marketing practices, including allegations of deceptive advertising and unethical promotion of some of its products. These concerns can damage the company's reputation and consumer trust.

    6. Environmental impact: Johnson & Johnson's manufacturing processes and packaging materials contribute to environmental pollution. The company has been criticized for not doing enough to reduce its carbon footprint and address sustainability issues.

    Overall, while Johnson & Johnson is a successful and well-established company, these weaknesses highlight some of the challenges it faces in maintaining its market position and reputation.

    What are the 5 elements of SWOT analysis?

    The 5 elements of SWOT analysis are:

    1. Strengths: Internal factors that give an organization an advantage over others. These can include resources, capabilities, competitive advantages, and unique selling points.

    2. Weaknesses: Internal factors that put an organization at a disadvantage compared to others. These can include limitations, lack of resources, poor performance, and areas that need improvement.

    3. Opportunities: External factors that can be advantageous to an organization. These can include market trends, emerging technologies, new customer segments, and potential partnerships.

    4. Threats: External factors that can pose challenges or risks to an organization. These can include competition, economic downturns, changing consumer preferences, and regulatory changes.

    5. Trends: External factors that are currently impacting or have the potential to impact an organization in the future. These can include social, technological, economic, environmental, and political trends that influence the industry or market in which the organization operates.

    Which SWOT analysis component is under a company's control?

    The internal factors of a SWOT analysis, which include strengths and weaknesses, are under a company's control.

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