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Company > JBS: Business Model, SWOT Analysis, and Competitors 2023

JBS: Business Model, SWOT Analysis, and Competitors 2023

Published: May 10, 2023

Inside This Article


    In this blog article, we will delve into the comprehensive analysis of JBS, one of the leading global players in the food processing industry. We will explore their business model, shedding light on the strategies that have propelled their success. Additionally, a thorough SWOT analysis will uncover the company's strengths, weaknesses, opportunities, and threats, providing valuable insights into their current position and future prospects. Furthermore, we will examine JBS's key competitors, analyzing their market standing and potential impact on JBS's growth trajectory in 2023.

    What You Will Learn:

    • Who owns JBS and the significance of their ownership in the company's operations and decision-making process.
    • The mission statement of JBS and how it guides the company's overall goals and objectives.
    • How JBS generates revenue and the main sources of income for the company.
    • An explanation of JBS's Business Model Canvas and how it highlights the key aspects of the company's business model.
    • The main competitors of JBS and how they compete in the market.
    • A SWOT analysis of JBS, including its strengths, weaknesses, opportunities, and threats, to gain a comprehensive understanding of the company's position in the industry.

    Who owns JBS?

    Background on JBS

    JBS is a multinational company in the food processing industry, specializing in meat production and distribution. With its headquarters in Brazil, JBS has established itself as one of the largest meat processing companies globally. However, understanding who owns JBS requires a closer look into its complex ownership structure.

    J&F Investimentos: The Founding Family

    J&F Investimentos is the holding company that owns JBS. Founded by the Batista family in the 1950s, J&F Investimentos has played a significant role in the growth and expansion of JBS. The Batista brothers, Wesley and Joesley, have been instrumental in transforming JBS into the global powerhouse it is today.

    Public Ownership

    While J&F Investimentos is the majority owner of JBS, the company went public in 2007, allowing outside investors to own a stake in the company. JBS is listed on multiple stock exchanges, including the São Paulo Stock Exchange (B3) and the New York Stock Exchange (NYSE).

    The Batista Family's Stake

    Despite the public listing, the Batista family still maintains a significant stake in JBS. Through J&F Investimentos, the Batistas control the majority of the company's shares, ensuring their continued influence over JBS's operations and strategic decisions.

    Institutional Investors

    Apart from the Batista family's ownership, JBS also counts various institutional investors as shareholders. These include pension funds, asset management firms, and other financial institutions that have invested in JBS as part of their portfolio diversification strategies.

    Controversies and Ownership Changes

    JBS has faced its fair share of controversies, including allegations of bribery, corruption, and environmental issues. These controversies have led to changes in the company's ownership structure. In 2017, J&F Investimentos agreed to pay a hefty fine and entered into a leniency agreement with Brazilian authorities, resulting in some ownership modifications.


    In summary, J&F Investimentos, the holding company founded by the Batista family, is the majority owner of JBS. While the company is publicly listed and has institutional investors as shareholders, the Batistas still retain significant control over JBS. The ownership structure has undergone changes due to controversies, but JBS remains a dominant force in the global meat processing industry.

    What is the mission statement of JBS?

    JBS Mission Statement: Commitment to Food Excellence and Sustainable Growth

    JBS, one of the largest food companies in the world, operates with a clear mission statement that drives its business strategies and operations. The mission statement of JBS can be summarized as follows:

    Ensuring Food Excellence:

    JBS is committed to providing high-quality food products that meet the highest standards of excellence. From farm to fork, the company aims to deliver safe, nutritious, and delicious food to its customers. This dedication to food excellence is evident in every aspect of JBS's operations, from sourcing the finest ingredients to implementing stringent quality control measures.

    Sustainable Growth:

    JBS recognizes the importance of sustainable growth in the food industry. The company is committed to balancing economic success with social and environmental responsibility. JBS strives to minimize its environmental impact by optimizing resource efficiency, reducing waste, and implementing sustainable farming practices. Additionally, the company actively engages with local communities to support social development initiatives and improve the well-being of its stakeholders.

    Customer Satisfaction:

    JBS places great emphasis on customer satisfaction as a key driver of its success. The company aims to exceed customer expectations by consistently delivering products that meet their needs and preferences. By fostering strong relationships with customers, JBS seeks to understand their evolving demands and adapt its offerings accordingly. Through continuous innovation and product development, JBS aims to create value for its customers and build long-term partnerships.

    Empowering Employees:

    JBS recognizes that its employees are the backbone of the company's success. The mission statement emphasizes the importance of empowering employees and creating a supportive work environment. JBS encourages a culture of learning, growth, and collaboration, providing its workforce with opportunities to develop their skills and talents. By fostering a sense of ownership and involvement, JBS aims to create a motivated and dedicated team that is committed to achieving the company's mission.

    Overall, JBS's mission statement reflects its commitment to food excellence, sustainable growth, customer satisfaction, and employee empowerment. By adhering to these core values, JBS strives to be a leader in the global food industry, providing quality products while making a positive impact on society and the environment.

    How does JBS make money?

    Meat processing

    One of the primary sources of revenue for JBS is meat processing. JBS operates a vast network of processing plants across the globe, where they receive livestock from farmers and convert them into various meat products. The company specializes in beef, pork, and poultry processing, which are then sold to retailers, foodservice providers, and consumers worldwide.

    Through efficient and large-scale operations, JBS is able to maximize yields from each animal, ensuring optimal utilization of resources. This allows them to offer a wide range of products, including fresh cuts, packaged meats, value-added products, and processed meats like sausages and deli meats.

    Sales and distribution

    JBS has an extensive sales and distribution network that spans across continents. By leveraging their global presence, the company is able to access diverse markets and cater to the varying preferences of customers worldwide. They have established strong relationships with retailers, wholesalers, and foodservice providers, enabling them to efficiently distribute their meat products.

    Furthermore, JBS has a robust export business, catering to both developed and emerging markets. They capitalize on their expertise in meat processing and their ability to meet stringent quality and safety standards, allowing them to export their products to countries with high demand for meat.

    Value-added products and brands

    In addition to their core meat processing operations, JBS also generates revenue through value-added products and branded goods. They have developed a range of value-added products, such as marinated meats, pre-cooked items, and ready-to-eat meals, which cater to the convenience-driven preferences of consumers.

    Moreover, JBS has successfully built and acquired several well-known brands in the meat industry. These brands, including Swift, Friboi, Pilgrim's Pride, and Seara, enjoy strong market recognition and customer loyalty. By leveraging these brands, JBS can command premium prices and capture a larger market share, further bolstering their revenue streams.

    By-products and other ventures

    JBS maximizes their profitability by utilizing every part of the animals they process. They extract by-products such as hides, bones, and offal, which are then sold to various industries for further processing and utilization. This vertical integration and diversification of revenue streams contribute to the company's overall financial success.

    Additionally, JBS has ventured into other related industries, such as leather production and biodiesel manufacturing. These diversifications not only generate additional income but also enhance their sustainability practices by utilizing animal by-products efficiently.

    In conclusion, JBS primarily generates revenue through meat processing, sales, and distribution. They capitalize on their global presence, value-added products, and strong brand portfolio to capture market share and cater to diverse customer preferences. Furthermore, by utilizing by-products and exploring other business ventures, JBS maximizes their profitability and ensures a sustainable approach to their operations.

    JBS Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas (BMC) is a strategic management tool that provides a visual representation of the key components and elements of a business model. Developed by Alexander Osterwalder and Yves Pigneur, the BMC helps entrepreneurs and business professionals to analyze, design, and communicate various aspects of their business models in a structured and concise manner.

    Understanding the JBS Business Model Canvas

    JBS, one of the world's leading food processing companies, utilizes the Business Model Canvas to outline and describe its business model. By examining each element of the canvas, we can gain insights into how JBS operates and creates value within the global food industry.

    Key Partnerships

    JBS has established strategic partnerships with various stakeholders in the food processing and distribution value chain. These partnerships include suppliers of raw materials, livestock producers, logistics providers, and retail partners. By collaborating with key partners, JBS ensures a reliable supply of raw materials, efficient production processes, and widespread distribution of its products.

    Key Activities

    JBS engages in a range of key activities to maintain its position as a leading food processing company. These activities include livestock sourcing, slaughtering, meat processing, packaging, and distribution. Additionally, JBS invests in research and development to enhance its product offerings, improve production efficiency, and meet evolving consumer preferences.

    Key Resources

    To carry out its key activities effectively, JBS relies on a variety of key resources. These resources include state-of-the-art processing facilities, advanced machinery and equipment, a skilled workforce, strong supplier relationships, and access to a global market. JBS's extensive resources enable it to scale its operations, meet customer demands, and maintain a competitive edge in the industry.

    Value Proposition

    JBS's value proposition lies in its ability to provide high-quality, safe, and affordable food products to consumers worldwide. With a strong focus on product quality and food safety, JBS has built a reputation for delivering reliable and nutritious food products. By offering a wide range of meat and poultry products, JBS caters to diverse customer preferences and dietary needs, thereby creating value for its customers.

    Customer Segments

    JBS serves a broad range of customer segments, including retail customers, foodservice providers, and industrial customers. By understanding the unique needs and preferences of each customer segment, JBS can tailor its product offerings and distribution channels accordingly. This customer-centric approach enables JBS to capture a significant market share and maintain long-term customer relationships.


    JBS utilizes various distribution channels to reach its customers effectively. These channels include direct sales to retailers, wholesalers, and foodservice providers, as well as e-commerce platforms and export channels. By leveraging a multi-channel distribution strategy, JBS maximizes its market reach and ensures its products are readily available to consumers globally.

    Cost Structure

    JBS operates on a cost structure that is primarily driven by economies of scale. By consolidating its operations and leveraging its vast resources, JBS achieves cost efficiencies in procurement, production, and distribution. Additionally, investments in technology and automation help optimize production processes and reduce labor costs. These cost advantages contribute to JBS's ability to offer competitive pricing while maintaining profitability.

    Revenue Streams

    JBS generates revenue through the sale of its meat and poultry products. This includes revenue from both domestic and international sales. By diversifying its product portfolio and targeting different customer segments, JBS can capture revenue from various market segments. Additionally, JBS explores value-added products and premium offerings to generate higher margins and increase its revenue streams.

    In conclusion, the Business Model Canvas provides a comprehensive framework to understand and analyze the key components of JBS's business model. By examining the interplay between key elements such as partnerships, activities, resources, value proposition, customer segments, channels, cost structure, and revenue streams, we can gain valuable insights into how JBS creates value, delivers its products, and maintains its competitive edge in the global food industry.

    Which companies are the competitors of JBS?

    Major Competitors

    JBS, as one of the world's largest meat processing companies, faces strong competition in the industry. Here are some of its major competitors:

    1. Tyson Foods Inc.: Based in the United States, Tyson Foods is a global leader in the meat and poultry industry. The company operates in various segments, including beef, pork, and chicken. With an extensive product portfolio and a strong distribution network, Tyson Foods poses a significant challenge to JBS.

    2. Cargill Inc.: Another major player in the meat processing industry, Cargill is an American privately held corporation. With operations spanning across multiple continents, Cargill's presence in the market is formidable. The company's diversified portfolio, which includes beef, poultry, and pork products, makes it a direct competitor to JBS.

    3. Smithfield Foods Inc.: As one of the largest pork producers in the world, Smithfield Foods, a subsidiary of WH Group, is a key competitor for JBS. The company has a significant market share in the United States and has expanded its global presence over the years. With a focus on pork production and processing, Smithfield Foods competes directly with JBS in this segment.

    Other Competitors

    In addition to the major competitors mentioned above, JBS faces competition from a range of regional and local players across different markets. These competitors may include:

    1. Marfrig Global Foods S.A.: Based in Brazil, Marfrig Global Foods is a multinational food processing company that specializes in beef, poultry, and lamb products. Marfrig's strong presence in South America, North America, and Europe makes it a significant competitor for JBS, particularly in the beef segment.

    2. Hormel Foods Corporation: Known for its popular brands like Spam and Skippy, Hormel Foods is an American food company that operates in various segments, including pork, beef, and poultry. While not a direct competitor in all aspects of JBS's business, Hormel Foods' diverse product portfolio and strong brand recognition pose a competitive threat, especially in the processed meat market.

    3. NH Foods Ltd.: As a Japanese company, NH Foods is a key player in the global meat industry. With a significant presence in Asia, Europe, and Australia, NH Foods focuses on beef, pork, poultry, and lamb products. Although JBS operates in different regions, NH Foods' strong market position in Asia Pacific and Europe makes it a notable competitor.

    It's important to note that the competitive landscape in the meat processing industry is dynamic, with mergers, acquisitions, and market shifts constantly reshaping the competitive dynamics. While these are some of the prominent competitors of JBS at present, new entrants or industry consolidation may alter this landscape in the future.

    JBS SWOT Analysis


    • Global presence: JBS operates in over 150 countries, giving them a strong foothold in various markets and access to a diverse customer base.
    • Vertical integration: With operations spanning from breeding to distribution, JBS has control over the entire value chain, allowing them to optimize efficiency and quality.
    • Strong brand portfolio: JBS owns well-known brands such as Swift, Pilgrim's Pride, and Seara, which enjoy strong customer loyalty and recognition.
    • Cost leadership: By achieving economies of scale and implementing efficient production processes, JBS is able to offer competitive pricing, attracting cost-conscious consumers.
    • Technological advancements: JBS invests in advanced technologies, such as automation and data analytics, to improve production efficiency and product quality.


    • Dependency on commodities: JBS heavily relies on the price and availability of commodities such as grains and meats, making them vulnerable to fluctuations in the commodity markets.
    • Reputation concerns: The company has faced criticism and controversies related to environmental practices and animal welfare, which have negatively impacted their reputation and public perception.
    • Debt burden: JBS has a significant amount of debt, which can limit their financial flexibility and increase interest expenses.
    • Concentration risk: A substantial portion of JBS's revenue comes from a few key markets, making them susceptible to changes in regulations or economic conditions in those regions.


    • Growing demand for protein: As global population and income levels rise, there is an increasing demand for protein-rich foods, opening up opportunities for JBS to expand its market share.
    • Emerging markets: Rapidly growing economies, particularly in Asia and Latin America, present untapped markets where JBS can expand its presence and capture new customers.
    • Product diversification: JBS can explore diversification into alternative protein sources, such as plant-based or lab-grown meats, to cater to changing consumer preferences and capitalize on the growing trend of sustainability.
    • E-commerce growth: The rise of e-commerce provides JBS with the opportunity to directly reach consumers, expand their online presence, and establish direct relationships with customers.
    • Acquisitions and partnerships: JBS can leverage its financial strength to acquire or partner with complementary businesses, allowing them to broaden their product offerings and expand into new markets.


    • Intense competition: The meat industry is highly competitive, with numerous global and regional players vying for market share. This competition can lead to price wars and margin pressures.
    • Regulatory challenges: JBS operates in multiple jurisdictions, each with its own set of regulations and compliance requirements. Changes in regulations, particularly related to food safety and environmental standards, can increase costs and create operational challenges.
    • Volatile commodity prices: Fluctuations in the prices of key commodities, such as grains and meats, can impact JBS's profitability and financial performance.
    • Consumer preferences: Changing consumer preferences, including increased demand for plant-based diets, could pose a threat to JBS's traditional meat products if they are unable to adapt and offer alternative options.
    • Geopolitical risks: JBS's global presence exposes them to geopolitical risks, such as trade disputes, political instability, and currency fluctuations, which can disrupt operations and impact profitability.

    Key Takeaways

    • JBS is owned by the Batista family, who founded the company in 1953 and still hold a majority stake in the company.

    • The mission statement of JBS is to be the best in the world in the production and marketing of protein products, providing quality, innovation, and sustainable growth.

    • JBS makes money primarily through the production and sale of protein products, including beef, pork, and poultry, as well as processed food products.

    • JBS follows a business model canvas that includes key elements such as value proposition, customer segments, channels, and revenue streams, to ensure efficient and profitable operations.

    • JBS faces competition from other global meat processing companies such as Tyson Foods, Cargill, and Smithfield Foods.

    • In terms of SWOT analysis, JBS strengths include its strong global presence, diverse product portfolio, and vertically integrated operations. However, weaknesses include dependency on commodity prices and potential environmental concerns. Opportunities for JBS include growing demand for protein products and expansion into new markets, while threats include regulatory challenges and intense competition in the industry.


    In conclusion, JBS is a multinational company that is owned by the Batista family, who have been involved in the meat industry for several generations. Their mission statement is to provide high-quality, safe, and sustainable food products to their customers. JBS primarily makes money through various segments of their business, including beef, pork, poultry, and value-added products.

    By analyzing JBS's business model canvas, we can see that they focus on key activities such as sourcing raw materials, processing, and distribution, while also maintaining strong relationships with suppliers and customers. Their extensive global reach allows them to tap into different markets and leverage economies of scale.

    As for competitors, JBS faces stiff competition from other major players in the meat industry, including Tyson Foods, Cargill, and Smithfield Foods. These companies are constantly vying for market share and striving to innovate in order to meet changing consumer demands.

    A SWOT analysis of JBS reveals their strengths, weaknesses, opportunities, and threats. Some of their strengths include a strong global presence, vertically integrated operations, and a diverse product portfolio. However, they also face challenges such as fluctuating raw material prices, environmental concerns, and increasing regulations.

    Overall, JBS is a dominant player in the meat industry, driven by their commitment to quality and sustainability. With a well-defined mission statement and a strong business model, they continue to navigate the competitive landscape while striving for growth and innovation.


    What are the competitive advantages of JBS?

    JBS, a global leader in the meat processing industry, possesses several competitive advantages that contribute to its success:

    1. Scale and Global Presence: JBS operates a vast network of production facilities, distribution channels, and sales offices across the world. Its extensive scale and global presence enable economies of scale, cost efficiencies, and the ability to serve diverse markets effectively.

    2. Vertical Integration: JBS has vertically integrated operations, controlling the entire meat production process, from sourcing livestock to processing and distribution. This integration allows for cost control, quality assurance, and the ability to capture value throughout the supply chain.

    3. Diverse Product Portfolio: JBS offers a wide range of meat products, including beef, pork, poultry, and lamb. This diverse portfolio allows the company to cater to various customer preferences and market demands, reducing dependence on any single product category.

    4. Brand Equity and Customer Relationships: JBS has developed strong brand recognition and customer relationships over the years. Its brands, such as Friboi, Seara, and Swift, are well-established and trusted by consumers and foodservice operators globally.

    5. Innovation and Technology: JBS invests in research and development to drive innovation in its processes and products. By adopting advanced technologies, such as automation, robotics, and data analytics, JBS enhances operational efficiency, product quality, and food safety.

    6. Strong Distribution and Logistics Network: JBS has built a robust distribution and logistics network to ensure efficient delivery of its products worldwide. This network enables timely and reliable supply chain management, reducing lead times and increasing customer satisfaction.

    7. Cost Leadership: JBS benefits from its scale, vertical integration, and operational efficiencies, allowing it to achieve cost leadership in the industry. The company's ability to produce and process meat at competitive prices gives it an advantage in the market.

    8. Sustainability and Corporate Responsibility: JBS has made significant commitments to sustainability and corporate responsibility, focusing on areas such as animal welfare, environmental stewardship, and social initiatives. This commitment enhances its reputation and attracts customers who prioritize ethical and sustainable practices.

    Overall, JBS's competitive advantages lie in its scale, vertical integration, diverse product portfolio, brand equity, innovation, strong distribution network, cost leadership, and sustainability efforts. These factors contribute to its market leadership and ability to deliver value to customers globally.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors and characteristics of a business that give it an advantage over others. Strengths can include unique selling propositions, strong brand reputation, skilled workforce, or efficient processes.

    2. Weaknesses: These are the internal factors and characteristics that put a business at a disadvantage compared to others. Weaknesses can include lack of resources, poor brand reputation, outdated technology, or inadequate skills.

    3. Opportunities: These are the external factors and situations that can be advantageous for a business to exploit. Opportunities can arise from market trends, changes in regulations, emerging technologies, or new customer segments.

    4. Threats: These are the external factors and situations that can pose risks or challenges to a business. Threats can include increasing competition, economic downturns, changing consumer preferences, or new regulations that negatively impact the business.

    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company Websites: Start by visiting the official website of the company you are interested in. Some companies publish their SWOT analysis on their websites, particularly in investor relations or corporate governance sections.

    2. Annual Reports: Publicly traded companies are required to publish annual reports, which often include a section on the company's strengths, weaknesses, opportunities, and threats. These reports can be found on the company's website or on financial websites such as the U.S. Securities and Exchange Commission's EDGAR database.

    3. Business Databases: Online business databases like Bloomberg, Hoovers, or MarketLine offer comprehensive information on companies, including SWOT analysis. These databases might require a subscription or access through an educational institution or library.

    4. Market Research Reports: Market research firms often conduct SWOT analysis as part of their reports on specific industries or companies. These reports can be found on platforms like IBISWorld, Statista, or Research and Markets. They may require a fee to access the complete analysis.

    5. News and Media: News articles, press releases, and interviews with company executives can sometimes provide insights into a company's strengths, weaknesses, opportunities, and threats. Searching on news websites or using Google News can help you find relevant information.

    6. Academic Journals: Sometimes, scholarly articles or case studies published in reputable business journals offer SWOT analysis on specific companies. Access to these journals might require a subscription or access through an educational institution.

    Remember, a SWOT analysis is often subjective and can vary depending on the source or analyst. It is advisable to consider multiple sources to get a well-rounded view of the company's SWOT analysis.

    Who are JBS competitors?

    Some of JBS's competitors include Tyson Foods, Cargill, Smithfield Foods, Hormel Foods, and Marfrig Global Foods.

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