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Company > Huntington Bancshares: Business Model, SWOT Analysis, and Competitors 2023

Huntington Bancshares: Business Model, SWOT Analysis, and Competitors 2023

Published: Jun 30, 2023

Inside This Article


    In this blog article, we will delve into the business model of Huntington Bancshares, a prominent financial institution. We will explore their strategies and operations that have positioned them as a key player in the banking industry. Additionally, a comprehensive SWOT analysis will provide insights into the strengths, weaknesses, opportunities, and threats that the company faces in the market. Furthermore, we will examine their competitors, analyzing their strengths and potential challenges in the ever-evolving landscape of the financial sector. Join us as we explore Huntington Bancshares' journey and future prospects in 2023.

    What You Will Learn:

    • Who owns Huntington Bancshares and the importance of understanding the ownership structure of a company.
    • The mission statement of Huntington Bancshares and how it guides the company's actions and decision-making.
    • How Huntington Bancshares generates revenue and the key factors that drive its profitability.
    • An overview of the Business Model Canvas for Huntington Bancshares, explaining the different components and how they contribute to the company's success.
    • The major competitors of Huntington Bancshares in the banking industry and the strategies they employ to compete against each other.
    • A thorough SWOT analysis of Huntington Bancshares, identifying its strengths, weaknesses, opportunities, and threats, and how these factors can impact the company's performance and growth.

    Who owns Huntington Bancshares?

    Major Shareholders

    Huntington Bancshares, one of the largest regional banks in the United States, has a diverse ownership structure. The company's ownership is composed of various institutional investors, mutual funds, and individual shareholders. Let's take a closer look at some of the major shareholders of Huntington Bancshares.

    Institutional Investors

    Institutional investors play a significant role in the ownership of Huntington Bancshares. These investors are typically large organizations such as pension funds, insurance companies, and investment firms. They often hold substantial stakes in the company, influencing its direction and decision-making. Some of the notable institutional investors in Huntington Bancshares include:

    1. The Vanguard Group: As one of the world's largest investment management companies, The Vanguard Group holds a significant stake in Huntington Bancshares. Their ownership represents the trust placed in the company's growth potential and financial stability.

    2. BlackRock: Another major institutional investor in Huntington Bancshares is BlackRock, a global investment management corporation. With its extensive portfolio and expertise, BlackRock's ownership highlights the company's attractiveness as an investment opportunity.

    3. State Street Corporation: State Street Corporation, a leading financial services provider, is also among the major institutional shareholders of Huntington Bancshares. Their ownership signifies the trust placed in the bank's ability to generate long-term value for its shareholders.

    Mutual Funds

    Mutual funds are a popular investment vehicle for individuals and institutions alike. These funds pool money from multiple investors and invest in a diversified portfolio of securities, including stocks. Some mutual funds with significant ownership in Huntington Bancshares include:

    1. Fidelity Investments: Fidelity Investments, one of the largest mutual fund companies globally, holds a substantial stake in Huntington Bancshares. Their investment reflects their confidence in the bank's performance and growth prospects.

    2. T. Rowe Price: T. Rowe Price, a well-known asset management firm, is another significant mutual fund investor in Huntington Bancshares. Their ownership signifies the bank's appeal as a long-term investment option in the financial industry.

    Individual Shareholders

    Individual shareholders, including retail investors and company executives, also contribute to the ownership of Huntington Bancshares. These shareholders may have acquired shares through direct purchases or as part of employee stock ownership plans. While their ownership may not individually represent significant percentages, their collective influence cannot be overlooked.


    Huntington Bancshares' ownership is a diverse mix of institutional investors, mutual funds, and individual shareholders. The presence of major institutional investors and mutual funds highlights the confidence in the bank's growth potential and financial stability. As the bank continues to evolve and expand its operations, its ownership structure will likely continue to evolve as well.

    What is the mission statement of Huntington Bancshares?

    The Mission Statement of Huntington Bancshares: Building the Better Bank

    Huntington Bancshares, a leading regional bank holding company, is driven by a clear and impactful mission statement: "We look out for people." This concise statement encapsulates the core values and goals that guide the company in providing exceptional customer service, fostering community development, and making a positive difference in the lives of its customers, employees, and communities it serves.

    At the heart of Huntington's mission is the commitment to building a better bank. The company strives to create an environment where customers feel valued, understood, and supported in achieving their financial goals. By delivering a superior banking experience, Huntington aims to be the preferred financial partner for individuals, families, and businesses.

    Putting Customers First

    Huntington Bancshares places great importance on prioritizing the needs and interests of its customers. The mission statement reflects the company's dedication to providing personalized and tailored financial solutions that are designed to meet the unique requirements of each customer. By offering a wide range of products and services, Huntington ensures that customers have access to the tools they need to achieve financial success.

    Moreover, Huntington's mission goes beyond traditional banking services. The company strives to build long-lasting relationships with its customers by understanding their financial aspirations, offering expert advice, and supporting them throughout their financial journeys. This customer-centric approach is fundamental to Huntington's mission of "looking out for people."

    Investing in the Community

    Huntington Bancshares strongly believes in the power of community development and actively supports the neighborhoods it serves. The mission statement emphasizes the importance of making a positive impact on the communities in which the company operates. Huntington does this through various initiatives, including financial education programs, affordable housing initiatives, charitable contributions, and volunteering efforts.

    By investing in community development, Huntington aims to create thriving neighborhoods, empower individuals and businesses, and contribute to the overall well-being of society. The mission statement reflects the company's commitment to being a responsible corporate citizen and fostering sustainable growth in the communities it serves.

    Empowering Employees

    Huntington Bancshares recognizes that its employees are instrumental in delivering exceptional customer experiences and driving the company's success. The mission statement acknowledges the value of a dedicated and engaged workforce and emphasizes the importance of supporting and empowering employees.

    Huntington provides its employees with opportunities for growth, training, and development, fostering a culture of innovation, collaboration, and continuous improvement. By investing in its employees, Huntington ensures that they have the necessary tools, knowledge, and support to deliver on the mission of "looking out for people" and provide the best possible service to customers.

    In summary, Huntington Bancshares' mission statement embodies its commitment to prioritize customers, invest in communities, and empower employees. By striving to be the better bank, Huntington aims to create a positive impact on individuals, businesses, and society as a whole.

    How does Huntington Bancshares make money?

    Overview of Huntington Bancshares

    Huntington Bancshares is a financial holding company that operates through its subsidiary, The Huntington National Bank. With a strong presence in the Midwest, it offers a wide range of banking services to individuals, businesses, and government entities. Understanding how Huntington Bancshares generates its revenue is essential to comprehend its business model.

    Key Revenue Streams

    1. Interest Income: The primary source of revenue for Huntington Bancshares is interest income generated from loans and investments. As a commercial bank, it provides various loan products, including mortgages, auto loans, personal loans, and commercial loans. The interest charged on these loans contributes significantly to the company's revenue. Additionally, the bank invests in securities such as government bonds and corporate bonds, earning interest on these investments as well.

    2. Non-Interest Income: Huntington Bancshares also generates revenue from non-interest sources. This includes fees and service charges levied on various financial products and services. Some of the key non-interest income streams for the company are:

      • Deposit Account Fees: The bank charges fees for services related to deposit accounts, such as overdraft fees, monthly maintenance fees, and transaction fees.

      • Wealth Management and Investment Advisory Fees: Huntington Bancshares offers wealth management services, including investment advisory, trust, and retirement plan services. The bank earns fees based on the assets under management and the level of advisory services provided.

      • Card and Payment Processing Fees: The company generates revenue by charging fees for credit and debit card transactions, as well as other payment processing services to merchants.

      • Insurance and Brokerage Commissions: Huntington Bancshares offers insurance and brokerage services, earning commissions on policies sold and investment products traded.

      • Treasury Management Services: The bank provides treasury management solutions to businesses, assisting them with cash management, payment processing, and other financial services. Fees are charged for these services.

      • Mortgage Banking Income: Huntington Bancshares originates and sells mortgage loans, earning income from origination fees and gains on the sale of these loans.

    3. Investment Banking and Capital Markets: Another revenue stream for Huntington Bancshares is its investment banking and capital markets division. This segment offers services such as underwriting, advisory, and institutional sales and trading. The bank earns fees and commissions by assisting clients in raising capital, mergers and acquisitions, and providing investment advice.

    Diversification and Risk Management

    Huntington Bancshares' revenue diversification plays a crucial role in its overall financial stability. By generating income from both interest and non-interest sources, the company reduces its reliance on a single revenue stream and minimizes potential risks associated with any particular sector or economic condition. This diversification strategy allows the bank to adapt to changing market dynamics and maintain a steady flow of revenue. Additionally, risk management practices, such as credit risk assessment and portfolio diversification, help Huntington Bancshares mitigate potential losses and ensure the long-term sustainability of its revenue streams.

    Huntington Bancshares Business Model Canvas Explained

    Overview of Huntington Bancshares

    Huntington Bancshares is a regional bank based in Columbus, Ohio, with a strong presence in the Midwest. It operates through its subsidiary, The Huntington National Bank, and offers a wide range of banking products and services to individual and commercial customers.

    Key Partnerships

    Huntington Bancshares has established strategic partnerships with various entities to support its operations and broaden its reach. These partnerships include collaborations with technology providers, such as Fiserv, to enhance its digital banking capabilities. Additionally, the bank has formed alliances with local businesses and community organizations to strengthen its ties within the communities it serves.

    Key Activities

    The key activities of Huntington Bancshares revolve around providing banking services to its customers. These activities encompass retail and commercial banking, wealth management, mortgage banking, and consumer finance. The bank also engages in continuous research and development to stay at the forefront of technological advancements in the financial industry.

    Key Resources

    Huntington Bancshares leverages a variety of resources to deliver its banking services effectively. Its primary resources include a vast network of branches and ATMs, a robust online and mobile banking platform, a talented workforce, and a strong brand reputation. Additionally, the bank relies on its relationships with regulatory bodies and compliance frameworks to ensure it operates within legal and ethical boundaries.

    Value Proposition

    Huntington Bancshares differentiates itself by offering personalized banking experiences and tailored financial solutions to meet the unique needs of its customers. The bank puts a strong emphasis on customer service and aims to build long-lasting relationships with its clientele. By providing innovative products, convenient access to banking services, and expert financial advice, Huntington Bancshares strives to be the bank of choice for individuals and businesses in the Midwest.

    Customer Segments

    Huntington Bancshares serves a diverse range of customer segments, including individuals, small businesses, middle-market companies, and large corporations. The bank tailors its offerings to cater to the specific requirements of each segment, recognizing that the needs of an individual customer differ significantly from those of a multinational corporation.


    To reach its customers, Huntington Bancshares utilizes a multi-channel distribution strategy. This includes traditional brick-and-mortar branches, ATMs, online banking, mobile applications, and a customer service center. By offering a variety of channels, the bank ensures that customers can engage with their accounts and access banking services conveniently, whether they prefer in-person interactions or digital platforms.

    Cost Structure

    To maintain its operations, Huntington Bancshares incurs various costs. These include personnel expenses, technology investments, marketing and advertising costs, regulatory compliance expenses, and branch maintenance costs. The bank has implemented cost optimization strategies to improve efficiency and keep its costs in check while delivering value to its customers.

    Revenue Streams

    Huntington Bancshares generates revenue through the interest income it earns from loans and other interest-earning assets. Additionally, the bank earns fee income from various services, such as deposit accounts, wealth management, mortgage lending, and merchant services. By diversifying its revenue streams, Huntington Bancshares mitigates risks associated with fluctuations in interest rates and economic conditions.


    The Huntington Bancshares Business Model Canvas highlights the bank's focus on customer-centricity, technological innovation, and strategic partnerships. By consistently delivering value to its customers and leveraging its resources effectively, Huntington Bancshares has established itself as a prominent regional bank in the Midwest. With its strong foundation and commitment to excellence, the bank continues to adapt to the evolving needs of its customers and the financial landscape.

    Which companies are the competitors of Huntington Bancshares?

    Overview of Huntington Bancshares

    Huntington Bancshares is a prominent regional bank based in Columbus, Ohio. With a rich history dating back to 1866, it has grown to become one of the largest banks in the Midwest, providing a wide range of financial services to individuals, businesses, and communities.

    Competitors in the Banking Industry

    In the highly competitive banking industry, Huntington Bancshares faces competition from various financial institutions. These competitors include both national and regional banks, as well as credit unions and online banking platforms. While the list of competitors is extensive, we will highlight a few notable ones below:

    1. KeyCorp

    Headquartered in Cleveland, Ohio, KeyCorp is another regional bank that operates across a similar geographic area as Huntington Bancshares. KeyCorp offers a comprehensive suite of banking products and services to individuals, businesses, and institutional clients. The bank's strong presence in the Midwest and Northeast regions puts it in direct competition with Huntington Bancshares.

    2. Fifth Third Bancorp

    Based in Cincinnati, Ohio, Fifth Third Bancorp is a regional bank that operates in several states, including Ohio, Michigan, Indiana, Illinois, and Kentucky. Similar to Huntington Bancshares, Fifth Third Bancorp provides a wide range of financial services to its customers, including banking, lending, wealth management, and investment advisory services. The bank's extensive branch network and product offerings make it a strong competitor within the region.

    3. PNC Financial Services Group

    PNC Financial Services Group, headquartered in Pittsburgh, Pennsylvania, is a national bank that operates across multiple states in the Midwest and Northeast regions, including Ohio. With a diverse portfolio of financial services, PNC competes directly with Huntington Bancshares in various segments, including retail banking, corporate banking, asset management, and residential mortgage lending.

    4. JPMorgan Chase & Co.

    As one of the largest banks in the United States, JPMorgan Chase & Co. poses significant competition to Huntington Bancshares. With a vast network of branches and a wide range of financial services, JPMorgan Chase serves customers across the country. While Huntington Bancshares focuses primarily on the Midwest region, JPMorgan Chase's national presence and extensive resources provide it with a competitive advantage.

    5. Online Banking Platforms

    In addition to traditional brick-and-mortar banks, Huntington Bancshares also faces competition from online banking platforms, such as Ally Bank and Discover Bank. These digital-first banks offer convenient and user-friendly banking experiences, often with lower fees and competitive interest rates. While their physical presence may be limited, their innovative digital offerings attract tech-savvy customers who prefer online banking.


    As a regional bank with a strong presence in the Midwest, Huntington Bancshares competes with a range of financial institutions, including regional banks like KeyCorp and Fifth Third Bancorp, national banks like PNC Financial Services Group and JPMorgan Chase & Co., as well as online banking platforms. Despite the intense competition, Huntington Bancshares continues to differentiate itself through its customer-centric approach, community involvement, and a diverse portfolio of financial services.

    Huntington Bancshares SWOT Analysis


    • Strong presence in the Midwest: Huntington Bancshares has a strong market position in the Midwest region of the United States. With a network of over 800 branches and 1,500 ATMs, the bank has established a significant customer base in this region. This regional focus allows Huntington Bancshares to better understand the needs and preferences of its customers, enabling it to tailor its products and services accordingly.

    • Diverse range of financial products and services: Huntington Bancshares offers a diverse range of financial products and services to its customers. These include personal and business banking, wealth management, insurance, and investment services. This wide range of offerings allows the bank to cater to the diverse needs of its customers, providing them with comprehensive financial solutions under one roof.

    • Strong capital position: Huntington Bancshares has a strong capital position, which enables it to withstand economic uncertainties and potential market downturns. The bank's robust capital base not only ensures its stability but also allows it to invest in growth opportunities and make strategic acquisitions to expand its market presence.


    • Limited geographic presence: While Huntington Bancshares has a strong presence in the Midwest, its geographic reach is limited compared to some of its competitors. This limited presence restricts the bank's ability to tap into potential growth opportunities in other regions of the country. To overcome this weakness, the bank may need to consider expanding its footprint into new markets.

    • Dependence on interest income: Like many traditional banks, Huntington Bancshares relies heavily on interest income for its revenue. This dependence on interest income exposes the bank to fluctuations in interest rates, which can impact its profitability. To mitigate this weakness, the bank may need to diversify its revenue streams by expanding its fee-based businesses or exploring new sources of income.


    • Digital banking: The increasing adoption of digital banking presents significant opportunities for Huntington Bancshares to enhance its customer experience and reach a wider audience. By investing in digital banking technologies and platforms, the bank can offer its customers convenient and seamless banking services, attract new customers, and drive customer retention.

    • Expansion into new markets: As mentioned earlier, Huntington Bancshares has a limited geographic presence. Expanding into new markets, especially high-growth regions, can help the bank diversify its customer base and increase its market share. This expansion can be achieved through organic growth or strategic acquisitions.


    • Intense competition: The banking industry is highly competitive, with numerous national and regional banks vying for market share. This intense competition poses a threat to Huntington Bancshares as it may struggle to differentiate itself from its competitors and attract new customers. To mitigate this threat, the bank must continuously innovate and offer unique value propositions to its customers.

    • Regulatory environment: The banking industry is subject to strict regulatory oversight, and any changes in regulations can pose challenges for Huntington Bancshares. Compliance with regulatory requirements not only incurs costs but also affects the bank's ability to offer certain products or services. Staying abreast of regulatory changes and ensuring compliance is crucial for the bank to mitigate this threat.

    Key Takeaways

    • The ownership of Huntington Bancshares is primarily held by institutional investors, with Vanguard Group being the largest shareholder.
    • Huntington Bancshares' mission statement is to make a positive impact on the lives of its customers, colleagues, shareholders, and communities through its financial expertise and commitment to service.
    • Huntington Bancshares generates revenue through various sources, including interest income from loans and investment securities, fees from banking services, and income from non-interest sources such as wealth management and insurance.
    • The Business Model Canvas of Huntington Bancshares encompasses key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Competitors of Huntington Bancshares include other regional banks such as Fifth Third Bancorp, KeyCorp, and PNC Financial Services Group, as well as national banks like Bank of America and JPMorgan Chase.
    • In a SWOT analysis, Huntington Bancshares' strengths include a strong market position, diversified revenue streams, and customer-centric approach. However, it faces weaknesses such as exposure to economic cycles. Opportunities for the company include expansion through acquisitions, while threats include intense competition and regulatory challenges.


    In conclusion, Huntington Bancshares is a financial institution that is owned by its shareholders. The company's mission statement is to "make lives better, help businesses thrive, and strengthen the communities they serve." Huntington Bancshares generates revenue through various sources, including interest income, fees from banking services, and investment management. By employing a well-defined business model canvas, the company focuses on key activities such as retail and commercial banking, asset management, and treasury management, among others. As for competitors, Huntington Bancshares faces competition from other regional banks such as Fifth Third Bancorp and KeyCorp. Conducting a SWOT analysis, we can see that Huntington Bancshares has several strengths, including a strong brand reputation and a diversified revenue stream. However, the company also faces weaknesses such as exposure to economic cycles and intense competition. Opportunities for growth lie in expanding their digital capabilities and exploring potential acquisitions. Nevertheless, the company must also remain vigilant of external threats such as regulatory changes and cybersecurity risks. Overall, Huntington Bancshares has a solid position in the financial industry, leveraging its strengths and opportunities while addressing weaknesses and threats to maintain its growth and success.


    What is a SWOT analysis in banking business?

    A SWOT analysis in the banking business refers to an evaluation of the strengths, weaknesses, opportunities, and threats associated with a particular bank or banking institution. It is a strategic planning tool that helps banks assess their current position and identify areas for improvement or potential risks.

    Here is a breakdown of each component of a SWOT analysis in the banking business:

    1. Strengths: These are the internal factors that give a bank a competitive advantage over others. It could include factors like a strong brand reputation, a wide range of products and services, advanced technological infrastructure, a large customer base, or highly skilled employees.

    2. Weaknesses: These are internal factors that put a bank at a disadvantage compared to its competitors. Common weaknesses in the banking sector might include outdated technology, limited product offerings, poor customer service, high employee turnover, or a weak financial position.

    3. Opportunities: These are external factors that can be leveraged by a bank to grow its business or gain a competitive edge. Opportunities in the banking industry could include emerging market trends, regulatory changes, new customer segments, technological advancements, or strategic partnerships.

    4. Threats: These are external factors that can potentially harm a bank's performance or hinder its growth. Threats in the banking business may include intense competition, economic downturns, changing customer preferences, cybersecurity risks, regulatory challenges, or increasing interest rates.

    By analyzing these four aspects, banks can develop strategies to capitalize on their strengths, address their weaknesses, seize opportunities, and mitigate potential threats. This helps them make informed decisions, improve operations, and stay competitive in the dynamic banking industry.

    What is SWOT analysis of bank norms?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a particular entity or situation. In the case of bank norms, a SWOT analysis can be conducted to assess the internal and external factors affecting the bank's operations and performance. Here is a SWOT analysis of bank norms:


    1. Regulatory Compliance: Banks that adhere to established norms and regulations demonstrate a commitment to maintaining a secure financial environment.
    2. Financial Stability: Banks that have strong capital reserves and a low level of non-performing loans are considered financially stable, which enhances customer confidence.
    3. Established Customer Base: Banks with a large and loyal customer base can rely on recurring business, generating a stable source of income.
    4. Wide Range of Services: Banks offering a comprehensive suite of financial products and services, including loans, savings accounts, investment options, etc., have an advantage over competitors.


    1. Limited Flexibility: Strict adherence to regulatory norms may limit the bank's ability to respond quickly to market changes or adapt to new technologies.
    2. High Operating Costs: Banks with extensive branch networks and a large workforce may face higher operational expenses, reducing profitability.
    3. Complexity: The ever-changing regulatory norms can make compliance challenging and resource-intensive for banks, especially smaller ones.
    4. Vulnerability to Economic Conditions: Banks face the risk of loan defaults and reduced demand for credit during economic downturns, impacting profitability.


    1. Technological Advancements: Banks can leverage new technologies, such as digital banking, artificial intelligence, and blockchain, to enhance efficiency, customer experience, and expand their customer base.
    2. Expansion into New Markets: Banks can explore opportunities for expansion by entering new geographical markets or targeting underserved customer segments.
    3. Innovation in Financial Products: Developing innovative financial products and services can attract new customers and differentiate the bank from competitors.
    4. Partnerships and Collaborations: Banks can form strategic alliances with fintech companies or other institutions to enhance their offerings and improve customer experience.


    1. Competition: Banks face intense competition from both traditional banking institutions and emerging fintech companies, which may offer more agile and customer-centric services.
    2. Cybersecurity Risks: As banking becomes increasingly digital, banks face threats from cybercriminals, requiring robust security measures to protect customer data and financial transactions.
    3. Economic Volatility: Banks are exposed to economic cycles and financial market fluctuations, which can impact profitability and asset quality.
    4. Regulatory Changes: Frequent changes in banking norms and regulations can create compliance challenges and increase operational costs for banks.

    What is Huntington Bancshares mission statement?

    Huntington Bancshares' mission statement is: "To make people's lives better, help businesses thrive, and strengthen the communities we serve."

    Is Huntington Bank financially stable?

    As an AI language model, I don't have access to real-time financial data. However, as of the last publicly available information, Huntington Bank, a regional bank headquartered in Columbus, Ohio, has been considered financially stable. It is one of the largest banks in the Midwest region of the United States, with a strong presence in Ohio, Michigan, Pennsylvania, Indiana, West Virginia, and Kentucky.

    To assess the financial stability of any bank, it is important to consider factors such as its capital adequacy, liquidity position, asset quality, profitability, and overall risk management. It is recommended to review the latest financial reports, ratings from credit agencies, and other relevant information to get a comprehensive understanding of Huntington Bank's current financial standing.

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