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Company > HP: Business Model, SWOT Analysis, and Competitors 2023

HP: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 24, 2023

Inside This Article


    This blog article delves into an analysis of HP's business model, SWOT analysis, and its competitors in the year 2023. The article aims to provide valuable insights into HP's strategic approach to the market, its strengths, weaknesses, opportunities, and threats, as well as a comprehensive understanding of the competitive landscape it operates in. By examining these factors, readers will gain a deeper understanding of HP's position in the industry and its potential for success in the coming years.

    What You Will Learn:

    • Who owns HP and how the ownership structure of the company is organized.
    • The mission statement of HP and its core objectives as a company.
    • How HP generates revenue and the various sources of income it relies on.
    • An explanation of the HP Business Model Canvas and how it helps in understanding the company's overall strategy.
    • A comprehensive list of HP's competitors in the market.
    • An analysis of HP's strengths, weaknesses, opportunities, and threats through a SWOT analysis.

    Who owns HP?

    Major Shareholders of HP

    HP, short for Hewlett-Packard, is a multinational technology company with a diverse ownership structure. As of the latest available data, the ownership of HP is distributed among a wide range of institutional and individual shareholders.

    The largest shareholders of HP include institutional investors such as mutual funds, pension funds, and other investment firms. These institutional investors often hold significant stakes in the company and play a crucial role in shaping its direction and governance.

    One of the prominent institutional shareholders of HP is The Vanguard Group, a leading investment management company. As of the most recent filing, The Vanguard Group holds a substantial ownership stake in HP, making it one of the largest shareholders. Other major institutional shareholders of HP include BlackRock, State Street Corporation, and Fidelity Investments, among others.

    In addition to institutional investors, individual shareholders also play a significant role in owning HP. These individual shareholders include both current and former employees, as well as retail investors who have purchased HP shares through brokerage accounts or other investment platforms.

    Founders' Influence on HP's Ownership

    It is worth noting that the founders of HP, William Hewlett and David Packard, have had a significant influence on the ownership structure of the company. The founders' families, including the William R. Hewlett Revocable Trust and the David Woodley Packard Revocable Trust, continue to hold notable stakes in HP.

    The founders' commitment to the company's success and vision has been fundamental in shaping HP's culture and values. Even though William Hewlett and David Packard are no longer with us, their legacy and impact on HP's ownership structure remain evident.

    Changes in Ownership over Time

    HP's ownership structure has evolved over time due to various factors, including mergers, acquisitions, and divestitures. The company has undergone significant transformations, such as the split into HP Inc. and Hewlett Packard Enterprise (HPE) in 2015.

    These changes in corporate structure have often led to alterations in the ownership of the respective entities. For instance, following the split, HP Inc. became a separate publicly traded company with its ownership distributed among shareholders, while HPE also has its distinct ownership structure.

    Moreover, changes in HP's ownership can occur due to fluctuations in the stock market, as well as buying and selling activities by institutional and individual shareholders. Such changes reflect the market's perception of HP's performance, strategic direction, and overall prospects.


    In conclusion, HP's ownership is characterized by a diverse mix of institutional and individual shareholders. Major institutional investors such as The Vanguard Group, BlackRock, and State Street Corporation hold substantial stakes in the company. Additionally, the founders' families continue to have a significant influence on HP's ownership structure. As HP continues to navigate the ever-changing technology landscape, its ownership structure may continue to evolve in response to market dynamics and corporate transformations.

    What is the mission statement of HP?

    HP's Mission Statement

    HP's mission statement is: "To create technology that makes life better for everyone, everywhere."

    The mission statement reflects HP's commitment to leveraging technology to improve the lives of people around the world. It emphasizes their dedication to innovation and the belief that technology can be a powerful force for positive change.

    By focusing on creating products and solutions that enhance the human experience, HP aims to enable individuals and businesses to achieve their goals more efficiently and effectively. The company recognizes that technology has the potential to transform industries, drive economic growth, and empower individuals to reach their full potential.

    HP's mission statement also highlights their global reach and ambition to make a positive impact worldwide. "Everywhere" signifies their commitment to addressing the needs of diverse communities and societies across the globe.

    Furthermore, the mission statement reflects HP's core values, such as diversity, sustainability, and social responsibility. The company strives to develop technology solutions that are inclusive, environmentally friendly, and aligned with ethical principles.

    In summary, HP's mission statement encapsulates their commitment to leveraging technology to improve lives on a global scale, while upholding values of innovation, inclusivity, sustainability, and social responsibility.

    How does HP make money?

    Selling Hardware and Software Products

    One of the primary ways HP makes money is by selling hardware and software products. HP offers a wide range of products, including laptops, desktop computers, printers, scanners, and other electronic devices. These products are designed for both personal and professional use, catering to various customer needs.

    HP's hardware products are known for their quality, durability, and innovative features. Their laptops, for instance, are popular among consumers for their sleek designs, powerful performance, and long battery life. HP also offers a range of printers and scanners, which are widely used in homes, offices, and businesses.

    In addition to hardware, HP also generates revenue by selling software products. These include operating systems, security software, productivity suites, and other applications. HP software is developed to enhance the performance and functionality of their hardware devices, providing customers with a seamless user experience.

    Offering IT Services and Solutions

    Another significant revenue stream for HP comes from offering IT services and solutions to businesses and organizations. HP provides a range of services, such as IT consulting, system integration, cloud computing, and data analytics. These services help businesses optimize their IT infrastructure, improve operational efficiency, and enhance overall productivity.

    Furthermore, HP offers managed print services, which assist businesses in managing their printing needs effectively. This includes providing printing equipment, maintenance, supplies, and monitoring services to ensure smooth and cost-efficient printing operations.

    By offering a comprehensive suite of IT services and solutions, HP aims to become a trusted partner for businesses seeking to leverage technology for growth and success.

    Providing Support and Maintenance

    HP also generates revenue by providing support and maintenance services for its products. Customers who purchase HP hardware or software products can opt for extended warranties, maintenance contracts, and technical support packages. These services ensure that customers receive assistance in troubleshooting, repairs, and software updates, enhancing the overall customer experience.

    HP's support and maintenance services are designed to minimize downtime, increase system reliability, and prolong the lifespan of their products. By offering reliable and efficient support, HP aims to build long-term customer relationships and maintain customer satisfaction.


    In conclusion, HP makes money through various channels, including selling hardware and software products, offering IT services and solutions, and providing support and maintenance services. By diversifying their revenue streams, HP can cater to a wide range of customer needs and maintain a strong presence in the technology industry.

    HP Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool developed by Alexander Osterwalder and Yves Pigneur. It provides a visual framework for analyzing and designing business models. The canvas consists of nine building blocks that cover the key elements of a business: customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    The HP Business Model Canvas

    The HP (Hewlett-Packard) Business Model Canvas is a representation of how HP creates, delivers, and captures value. Let's take a closer look at each of the building blocks within the HP Business Model Canvas:

    1. Customer Segments: HP serves a wide range of customer segments, including individual consumers, small and medium-sized businesses, large enterprises, and government organizations. By targeting different segments, HP is able to offer tailored products and services to meet specific needs.

    2. Value Propositions: HP delivers value to its customers through its diverse portfolio of products and services, including personal computers, printers, software, and IT solutions. HP's value propositions include reliability, performance, innovation, and cost-effectiveness.

    3. Channels: HP utilizes a multi-channel approach to reach its customers. It sells its products through various channels, including direct sales, online platforms, retail stores, and partnerships with distributors and resellers. This allows HP to have a wide market reach and cater to different customer preferences.

    4. Customer Relationships: HP focuses on building strong customer relationships by offering exceptional customer support and service. It provides technical assistance, warranty support, and regular updates to ensure customer satisfaction and loyalty.

    5. Revenue Streams: HP generates revenue through the sale of its products and services. It adopts a combination of one-time purchases and recurring revenue models, such as subscription-based services and ink cartridge replacement programs.

    6. Key Resources: HP's key resources include its technological expertise, research and development capabilities, manufacturing facilities, distribution networks, and intellectual property. These resources enable HP to develop innovative products and deliver them to the market effectively.

    7. Key Activities: HP's key activities involve designing, developing, and manufacturing its products, as well as providing customer support and service. It also invests heavily in research and development to drive innovation and stay ahead of the competition.

    8. Key Partnerships: HP collaborates with key partners, including technology suppliers, component manufacturers, software developers, and channel partners. These partnerships help HP access necessary resources, expand its product offerings, and reach new markets.

    9. Cost Structure: HP's cost structure includes costs associated with research and development, manufacturing, marketing and sales, distribution, customer support, and administrative functions. By efficiently managing costs, HP aims to optimize its profitability while delivering value to customers.

    In summary, the HP Business Model Canvas provides a comprehensive overview of how HP creates value for its customers and generates revenue. By analyzing each building block, HP can identify areas of improvement, uncover new opportunities, and maintain a competitive edge in the technology industry.

    Which companies are the competitors of HP?


    When it comes to the technology industry, competition is fierce, and companies continuously strive to outdo each other with innovative products and services. Hewlett-Packard (HP), one of the leading technology companies, faces tough competition from several other industry giants. In this section, we will explore some of the key competitors of HP and how they stack up against each other.


    Dell is a prominent name in the technology industry and a direct competitor of HP. Like HP, Dell offers a wide range of products, including laptops, desktops, servers, and storage solutions. Both companies cater to consumers, businesses, and enterprise customers, often competing for the same market share.

    Dell has gained recognition for its strong focus on customization and customer-centric approach. They offer build-to-order options, allowing customers to personalize their devices as per their requirements. Additionally, Dell has made significant strides in the gaming market with its Alienware brand, targeting a niche audience of gaming enthusiasts.


    Lenovo, a Chinese multinational technology company, has rapidly emerged as a formidable competitor to HP. With their acquisition of IBM's personal computer division in 2005, Lenovo gained a strong foothold in the global market. Today, they are known for their diverse product portfolio, including laptops, desktops, tablets, workstations, and servers.

    Lenovo's strength lies in their wide range of products that cater to various customer segments. They have successfully positioned themselves as a reliable and cost-effective alternative to HP, especially in the business and enterprise sectors. Lenovo's innovation in areas such as 2-in-1 convertible laptops and hybrid devices has helped them gain market traction and compete head-on with HP.


    While Apple may not directly compete with HP in all product categories, they are undoubtedly a significant player in the technology industry. Apple's focus on high-end consumer electronics, including Mac computers, MacBook laptops, iPads, and iPhones, places them in a league of their own.

    In certain segments, such as premium laptops, Apple's MacBook lineup competes with HP's high-end offerings. Both companies emphasize sleek design, powerful performance, and user-friendly interfaces, often vying for customers who prioritize style and exclusivity. Apple's loyal customer base and strong brand recognition make them a competitor worth considering in the overall landscape.


    As one of the industry leaders, HP faces tough competition from several companies in the technology sector. Dell, Lenovo, and Apple are just a few of the prominent competitors that challenge HP's market share. Each of these companies brings unique strengths and product offerings to the table, catering to different customer preferences and needs. In this fiercely competitive landscape, HP continues to innovate and evolve to stay ahead of the game, ensuring they remain a formidable player in the technology market.

    HP SWOT Analysis


    • Strong brand reputation: HP is known for its high-quality products and has built a strong brand reputation over the years. This reputation helps in attracting customers and building trust in the market.
    • Diversified product portfolio: HP offers a wide range of products including laptops, desktops, printers, and other accessories. This diversification helps in reaching a larger customer base and reducing dependency on a single product line.
    • Strong distribution network: HP has a well-established distribution network that allows it to reach customers in various geographic locations. This network ensures that HP products are easily accessible to customers, giving the company a competitive advantage.
    • Innovation and technology: HP has a strong focus on innovation and technology advancements. The company invests heavily in research and development to stay ahead in the market and offer cutting-edge products to its customers.
    • Strong customer support: HP provides excellent customer support services, including online assistance, troubleshooting guides, and warranties. This commitment to customer satisfaction helps in retaining existing customers and attracting new ones.


    • Dependence on third-party suppliers: HP relies on third-party suppliers for various components and materials used in its products. Any disruption in the supply chain can have a negative impact on the company's production and sales.
    • Higher production costs: HP faces higher production costs compared to some of its competitors. This can be attributed to factors such as the use of high-quality materials, maintaining strict quality control, and investing in research and development. These higher costs can affect the company's pricing strategy and overall profitability.
    • Limited presence in emerging markets: While HP has a strong presence in developed markets, its presence in emerging markets is relatively limited. This limits the company's growth potential in these markets and makes it vulnerable to competition from local brands.


    • Growing demand for cloud computing: The increasing adoption of cloud computing presents an opportunity for HP to offer cloud-based solutions and services. By leveraging its expertise in hardware and software, HP can tap into this growing market and diversify its revenue streams.
    • Expansion into new markets: HP can explore new markets, especially in emerging economies, where there is a growing demand for technology products. By expanding its presence in these markets, HP can increase its customer base and revenue.
    • Strategic partnerships and acquisitions: HP can form strategic partnerships or make acquisitions to enhance its product offerings or enter new markets. Collaborating with other technology companies can help HP leverage synergies and gain a competitive edge.


    • Intense competition: The technology industry is highly competitive, with numerous players offering similar products and services. HP faces intense competition from companies like Dell, Lenovo, and Apple. This competition can impact market share and pricing strategies.
    • Rapid technological advancements: Technology is evolving at a rapid pace, and there is a constant need to stay updated with the latest trends. HP needs to invest in research and development to keep up with technological advancements and ensure its products remain relevant in the market.
    • Economic uncertainties: Economic fluctuations, recessions, or other financial crises can affect consumer spending patterns. A decline in consumer purchasing power can impact HP's sales and profitability.

    Key Takeaways

    • HP is owned by its shareholders, who have ownership stakes in the company.
    • The mission statement of HP is to create technology that makes life better for everyone, everywhere.
    • HP makes money through the sale of hardware, software, and services related to computing and printing.
    • The HP Business Model Canvas highlights key elements such as key partners, key activities, customer segments, value propositions, channels, customer relationships, revenue streams, and cost structure.
    • Competitors of HP include companies like Dell, Lenovo, Apple, and Canon.
    • A SWOT analysis of HP reveals its strengths such as a strong brand and innovation, weaknesses like dependence on third-party suppliers, opportunities like expansion into emerging markets, and threats like intense competition and rapid technological changes.


    In conclusion, HP (Hewlett-Packard) is a well-established technology company that has been operating for several decades. The ownership of HP is divided among various shareholders, with the largest stakeholders being institutional investors.

    The mission statement of HP is to create technology that makes life better for everyone, everywhere. This mission is reflected in their commitment to innovation and the development of cutting-edge products and solutions.

    HP generates revenue through various sources, including the sales of hardware (such as personal computers, printers, and servers), software, and services. They have a diverse portfolio, catering to both individual consumers and businesses of all sizes.

    The HP Business Model Canvas provides a comprehensive overview of how the company creates and delivers value to its customers. It outlines key activities, resources, and partnerships that contribute to HP's success.

    As for competitors, HP faces stiff competition in the technology industry. Major players like Dell, Lenovo, and Apple are direct competitors in the personal computer market. Additionally, companies like Canon and Epson are competitors in the printer industry. HP continuously strives to stay ahead of the competition by investing in research and development, marketing, and customer-centric strategies.

    A SWOT analysis of HP reveals the company's strengths, weaknesses, opportunities, and threats. Some of the strengths include a strong brand reputation, a wide product range, and a global presence. However, weaknesses such as dependence on third-party suppliers and a decline in the printer market pose challenges to HP. Opportunities lie in emerging markets and the growing demand for cloud services, while threats include intense competition and rapidly changing technology trends.

    In conclusion, HP is a prominent technology company with a clear mission, diverse revenue streams, and a well-defined business model. Despite facing competition and various challenges, HP continues to adapt and innovate, maintaining its position as a leader in the industry.


    What are the weaknesses of HP?

    Some potential weaknesses of HP include:

    1. Declining market share: HP has been facing stiff competition in various segments, such as personal computers and printers, resulting in a decline in its market share.

    2. Lack of innovation: In recent years, HP has been criticized for its lack of significant product innovation compared to some of its competitors. This has led to a perception that the company is not keeping up with emerging technologies and consumer demands.

    3. Dependence on mature markets: HP heavily relies on mature markets, such as the United States and Europe. This dependence makes the company vulnerable to economic downturns in these regions, potentially impacting its overall performance.

    4. Fragmented business structure: HP operates in multiple business segments, which can sometimes result in a fragmented business structure. This may lead to challenges in coordination, decision-making, and overall efficiency.

    5. Brand perception: HP's brand perception has suffered over the years, with some perceiving it as a traditional and less innovative company compared to its competitors. This perception can affect consumer preference and hinder the company's ability to attract new customers.

    6. Cybersecurity concerns: Like many technology companies, HP faces the risk of cybersecurity threats and data breaches. Any significant breach can damage the company's reputation and erode customer trust.

    7. Dependence on third-party suppliers: HP relies on various third-party suppliers for the components used in its products. Any disruption in the supply chain can impact production and lead to delays or increased costs.

    It's important to note that weaknesses can vary over time, and companies like HP continuously work to address them and improve their performance.

    What competitive advantage does HP have?

    HP has several competitive advantages that contribute to its success in the market:

    1. Strong brand recognition: HP is one of the most well-known and trusted brands in the technology industry. Its long-standing presence and reputation for quality and reliability give it a competitive edge over newer or lesser-known competitors.

    2. Diversified product portfolio: HP offers a wide range of products and services, including personal computers, printers, laptops, servers, and software solutions. This diversification allows the company to cater to various customer segments and adapt to changing market demands.

    3. Innovation and technology leadership: HP has a strong focus on research and development, continually striving to bring innovative and cutting-edge technologies to the market. This includes advancements in areas like 3D printing, cybersecurity, and artificial intelligence, which give HP a competitive advantage in terms of product offerings and differentiation.

    4. Strong distribution network: HP has an extensive global distribution network, including partnerships with retailers, e-commerce platforms, and channel partners. This wide reach enables the company to efficiently deliver products and services to customers worldwide, giving it a competitive advantage in terms of accessibility and market coverage.

    5. Customer-centric approach: HP places great emphasis on understanding customer needs and providing tailored solutions. By offering personalized products, services, and support, HP builds strong customer relationships and loyalty, enhancing its competitive advantage in customer satisfaction and retention.

    6. Sustainability commitment: HP has made significant strides in sustainability, focusing on reducing its environmental impact and promoting social responsibility. This commitment resonates with environmentally conscious customers and differentiates HP from competitors who may not prioritize sustainability.

    These competitive advantages collectively position HP as a leading technology company, allowing it to stay ahead in a highly competitive market.

    What are 5 examples of weakness in SWOT analysis?

    1. Lack of market knowledge: This weakness refers to a limited understanding of the target market, including customer preferences, trends, and competition. It can hinder the company's ability to effectively position its products or services in the market.

    2. Limited financial resources: Insufficient funding or restricted access to capital can be a weakness for a company. It may hinder its ability to invest in research and development, expand operations, or respond to market changes.

    3. Weak brand recognition: If a company lacks brand awareness or has a weak brand reputation, it may face challenges in attracting customers and competing against more established brands in the market.

    4. Inefficient internal processes: This weakness relates to internal operations that are not streamlined or optimized. Inefficient processes can lead to delays, errors, and increased costs, impacting overall productivity and customer satisfaction.

    5. Dependence on a single supplier or customer: Relying heavily on one supplier for key inputs or having a significant portion of revenue dependent on a single customer can make the company vulnerable to disruptions or negotiation disadvantages, thus being a weakness.

    What is HP's strategy?

    HP's strategy focuses on several key areas:

    1. Product Innovation: HP is committed to driving innovation in its product offerings across various segments, including personal systems (PCs, laptops, workstations), printing, and 3D printing. The company aims to develop cutting-edge technologies that cater to evolving customer needs.

    2. Sustainable Impact: HP is dedicated to creating a positive impact on society and the environment. The company focuses on initiatives such as reducing carbon emissions, promoting recycling and circular economy, and empowering underrepresented communities through digital inclusion.

    3. Services and Solutions: HP provides a range of services and solutions to enhance customer experience and help organizations improve productivity and efficiency. This includes managed print services, security solutions, device-as-a-service, and immersive computing technologies.

    4. Customer-Centric Approach: HP aims to understand customer requirements and deliver products and services that meet their needs effectively. The company focuses on creating personalized experiences, providing reliable support, and building long-term relationships with its customers.

    5. Digital Transformation: HP is investing in digital transformation to streamline operations, enhance productivity, and drive innovation. This includes leveraging technologies like artificial intelligence, machine learning, and data analytics to optimize business processes and improve decision-making.

    6. Expansion in Growth Markets: HP aims to expand its presence in emerging markets where there is significant growth potential. The company focuses on increasing market share in regions like Asia-Pacific, Latin America, and Africa.

    7. Collaboration and Partnerships: HP believes in collaborating with industry partners, customers, and other stakeholders to drive innovation, create new business opportunities, and address complex challenges collectively. This includes partnerships with technology providers, educational institutions, and non-profit organizations.

    Overall, HP's strategy revolves around innovation, sustainability, customer-centricity, digital transformation, and collaboration to maintain its market leadership and create long-term value.

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