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Company > Goldman Sachs: Business Model, SWOT Analysis, and Competitors 2023

Goldman Sachs: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 25, 2023

Inside This Article


    Goldman Sachs: Business Model, SWOT Analysis, and Competitors 2023 is a comprehensive blog article that delves into the inner workings of one of the world's leading investment banks. This piece provides an in-depth analysis of Goldman Sachs' business model, exploring its core strengths, weaknesses, opportunities, and threats (SWOT). Additionally, it examines the competitive landscape, shedding light on the key players challenging Goldman Sachs' dominance in the financial services industry. As we look ahead to 2023, this article aims to provide valuable insights into the future prospects and challenges that lie ahead for Goldman Sachs.

    What You Will Learn:

    • Who owns Goldman Sachs and the importance of understanding the ownership structure of a major financial institution.
    • The mission statement of Goldman Sachs and how it guides their strategic decisions and operations.
    • How Goldman Sachs makes money and the key revenue streams that contribute to its success.
    • An explanation of the Goldman Sachs Business Model Canvas, providing insights into the fundamental elements that drive their business.
    • The key competitors of Goldman Sachs and an analysis of their competitive landscape.
    • A comprehensive SWOT analysis of Goldman Sachs, identifying its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Goldman Sachs?

    Major Institutional Shareholders

    Goldman Sachs, one of the world's leading investment banks, has a diverse ownership structure, with ownership spread across various institutional shareholders. These major institutional shareholders play a significant role in shaping the bank's strategic direction and decision-making processes.

    As of the most recent available data, some of the largest institutional shareholders of Goldman Sachs include:

    1. Vanguard Group: With a substantial presence in the financial industry, the Vanguard Group is known for its passive investment strategies. As of the latest filings, Vanguard holds a significant stake in Goldman Sachs, making it one of the bank's largest institutional shareholders.

    2. BlackRock: Another prominent player in the investment management industry, BlackRock has a notable ownership stake in Goldman Sachs. With its expertise in risk management and diverse investment offerings, BlackRock's ownership contributes to the overall stability and growth of Goldman Sachs.

    3. State Street Corporation: As one of the oldest financial institutions in the United States, State Street Corporation manages trillions of dollars in assets. It also holds a substantial ownership interest in Goldman Sachs. State Street's involvement ensures a strong presence in the bank's ownership structure.

    4. Capital Research and Management Company: With a focus on long-term investment strategies, Capital Research and Management Company is a significant shareholder in Goldman Sachs. Its ownership reflects a commitment to fostering sustainable growth and value creation in the bank.

    Key Individual Shareholders

    Apart from institutional shareholders, Goldman Sachs also has key individual shareholders who hold significant ownership stakes. These individuals often include current and former executives, directors, and other influential figures within the financial industry. Some notable individual shareholders of Goldman Sachs include:

    1. David Solomon: As the CEO of Goldman Sachs, David Solomon holds a substantial ownership stake in the bank. His leadership and personal investment in the company align his interests with those of other shareholders, fostering a sense of shared ownership.

    2. Lloyd Blankfein: Although no longer serving as the CEO, Lloyd Blankfein remains a prominent shareholder in Goldman Sachs. Having held the position of CEO for over a decade, Blankfein's continued ownership signifies his ongoing interest in the bank's success.

    3. John E. Waldron: As the President and Chief Operating Officer of Goldman Sachs, John E. Waldron is an influential individual shareholder. With his extensive experience in the financial industry, including over two decades at Goldman Sachs, Waldron's ownership represents a commitment to the bank's performance and growth.


    The ownership of Goldman Sachs is diverse and includes major institutional shareholders, such as Vanguard, BlackRock, State Street Corporation, and Capital Research and Management Company. Additionally, key individual shareholders, including the CEO and other top executives, hold significant ownership stakes. This varied ownership structure ensures a broad range of perspectives and interests influence the strategic direction and decision-making processes of Goldman Sachs.

    What is the mission statement of Goldman Sachs?

    Understanding Goldman Sachs' Mission Statement

    The mission statement of Goldman Sachs is a reflection of the firm's core values and guiding principles. It serves as a compass, guiding the company's strategic decisions and actions. Although mission statements are often concise and to the point, they encapsulate the overall purpose and aspirations of an organization. For Goldman Sachs, their mission statement can be summarized as follows:

    "Our mission is to deliver exceptional value to our clients, shareholders, and employees through excellence, innovation, and integrity."

    This statement highlights three key components that are central to Goldman Sachs' mission:

    1. Delivering Exceptional Value:

    Goldman Sachs aims to provide exceptional value to its clients, shareholders, and employees. This implies a commitment to delivering high-quality financial services and solutions that meet the unique needs and expectations of their diverse clientele. By prioritizing client satisfaction, Goldman Sachs strives to build long-term relationships based on trust and mutual success.

    2. Embracing Excellence and Innovation:

    The mission statement emphasizes Goldman Sachs' dedication to excellence and innovation. As a leading global investment banking firm, the company seeks to stay at the forefront of industry trends and continually improve its services. By fostering a culture of innovation, Goldman Sachs aims to develop cutting-edge financial solutions and technologies that drive growth and create value for its stakeholders.

    3. Upholding Integrity:

    Integrity is a core value for Goldman Sachs, as evidenced by its mission statement. The company recognizes the importance of conducting business with the utmost honesty, transparency, and ethical standards. By maintaining integrity in all aspects of its operations, Goldman Sachs aims to build trust and credibility within the financial industry while ensuring the long-term sustainability of its business.

    In conclusion, Goldman Sachs' mission statement reflects its commitment to delivering exceptional value, embracing excellence and innovation, and upholding integrity. These fundamental principles guide the firm's actions and decisions, enabling it to navigate the complex and ever-changing landscape of the financial sector while serving its clients, shareholders, and employees with distinction.

    How does Goldman Sachs make money?

    Investment Banking Services

    One of the primary ways Goldman Sachs generates revenue is through its investment banking services. Goldman Sachs advises companies on mergers and acquisitions, initial public offerings (IPOs), and other corporate transactions. By providing expert advice and assistance in these complex financial transactions, the firm earns substantial fees.

    Goldman Sachs also underwrites debt and equity offerings for its clients. This involves helping companies issue bonds or stocks to raise capital. In return, Goldman Sachs receives underwriting fees based on the size and complexity of the offering. These underwriting fees can be significant, especially for large-scale transactions.

    Trading and Market Making

    Another significant source of revenue for Goldman Sachs is its trading and market-making activities. The firm engages in various forms of trading, including equities, fixed income, commodities, and currencies. Through its trading desks, Goldman Sachs buys and sells financial instruments on behalf of its clients, seeking to capitalize on market movements and generate profits.

    In addition to trading for clients, Goldman Sachs also engages in proprietary trading, where it uses its own funds to make speculative investments. This can include taking positions in different asset classes or engaging in high-frequency trading strategies. By successfully trading financial instruments, Goldman Sachs aims to generate profits and boost its overall revenue.

    Asset Management

    Goldman Sachs operates a robust asset management division, which offers a wide range of investment products and services to institutional and individual clients. Through its asset management arm, the firm invests in various asset classes, including equities, fixed income, real estate, and alternative investments. Goldman Sachs earns fees based on the assets under management and the performance of these investment products.

    Additionally, Goldman Sachs provides wealth management services to high-net-worth individuals and families. This includes personalized financial planning, investment advisory, and estate planning services. By charging fees for these services, Goldman Sachs generates revenue while helping its clients achieve their financial goals.

    Lending and Financing

    Goldman Sachs also makes money through lending and financing activities. The firm provides loans and credit facilities to corporations, governments, and individuals. These loans can be used for various purposes, such as funding acquisitions, expanding operations, or managing short-term liquidity needs. By charging interest on these loans, Goldman Sachs earns income from the financing it provides.

    Furthermore, Goldman Sachs engages in securities lending, where it lends out securities from its clients' portfolios to other market participants, such as hedge funds or other financial institutions. In return, Goldman Sachs receives fees for facilitating these transactions, providing an additional revenue stream.


    Goldman Sachs has a diverse revenue model that encompasses various aspects of the financial industry. From investment banking services to trading and market making, asset management, and lending and financing activities, the firm leverages its expertise and resources to generate revenue from a wide range of sources. This diversified approach helps Goldman Sachs navigate different market conditions and maintain its position as one of the leading financial institutions globally.

    Goldman Sachs Business Model Canvas Explained


    Goldman Sachs is one of the world's leading investment banking and financial services companies. With a rich history dating back to 1869, the company has established itself as a powerhouse in the global financial industry. To understand the inner workings of Goldman Sachs, we can analyze its business model using the Business Model Canvas framework. This framework provides a holistic view of the various components that make up the company's operations, revenue generation, and value proposition.

    Key Partnerships

    Goldman Sachs operates within a complex ecosystem of partners that play a significant role in its business model. The company collaborates with a wide range of entities, including other financial institutions, corporations, governments, and regulatory bodies. These partnerships are crucial for Goldman Sachs to access capital, facilitate transactions, provide financial advice, and navigate regulatory landscapes. By leveraging these partnerships, the company can extend its reach and offer comprehensive financial solutions to its clients.

    Key Activities

    Goldman Sachs engages in a diverse range of activities to fulfill its value proposition and generate revenue. Some of the key activities include investment banking, asset management, securities trading, underwriting, and advisory services. The company also invests heavily in research and development, technology infrastructure, and risk management to stay ahead in the competitive financial market. By actively participating in these activities, Goldman Sachs ensures that it remains at the forefront of innovation and delivers top-notch services to its clients.

    Key Resources

    To execute its business model effectively, Goldman Sachs relies on a variety of key resources. Human capital is one of the most critical resources, as the company employs a talented workforce of financial experts, analysts, and investment bankers. Additionally, the company relies on sophisticated technological infrastructure, robust risk management systems, and a vast network of global offices. These resources enable Goldman Sachs to provide high-quality financial services to a diverse range of clients across the globe.

    Value Proposition

    Goldman Sachs's value proposition lies in its ability to offer comprehensive financial solutions, unmatched expertise, and access to global markets. The company's deep industry knowledge, extensive network, and innovative approach differentiate it from competitors. By leveraging its resources and partnerships, Goldman Sachs can provide tailor-made financial solutions that address the unique needs of its clients. Whether it is raising capital for a corporation, managing investments for institutional clients, or advising on mergers and acquisitions, Goldman Sachs positions itself as a trusted partner that delivers value.

    Customer Segments

    Goldman Sachs serves a wide range of customer segments, including corporations, financial institutions, governments, and high-net-worth individuals. Each segment has unique financial requirements, and the company caters to these specific needs by offering specialized services. By understanding the diverse needs of its customer segments, Goldman Sachs can tailor its offerings and deliver personalized financial solutions that meet and exceed client expectations.

    Revenue Streams

    Goldman Sachs generates revenue through a variety of streams. Its primary sources of revenue include fees earned from investment banking services, asset management fees, commissions from securities trading, and underwriting fees. The company also earns revenue from interest on loans, advisory services, and principal investments. By diversifying its revenue streams, Goldman Sachs can offset risks and maintain a stable financial position.


    Goldman Sachs's business model revolves around partnerships, key activities, resources, value proposition, customer segments, and revenue streams. By excelling in each of these areas, the company has established itself as a global leader in investment banking and financial services. Through its comprehensive approach, Goldman Sachs continues to innovate and adapt to the ever-changing financial landscape, ensuring its relevance and success in the years to come.

    Which companies are the competitors of Goldman Sachs?


    Goldman Sachs is one of the leading global investment banking, securities, and investment management firms. With a strong presence in various financial sectors, it faces competition from several other prominent companies in the industry. In this section, we will explore the main competitors of Goldman Sachs and highlight their key strengths.

    JP Morgan Chase & Co.

    JP Morgan Chase & Co. is one of the largest financial institutions globally and a formidable competitor to Goldman Sachs. With a strong presence in investment banking, asset management, and retail banking, JP Morgan offers a wide range of financial services. Its extensive global network and robust balance sheet enable it to compete strongly with Goldman Sachs. Additionally, JP Morgan's strong investment banking division, which consistently ranks among the top globally, makes it a direct competitor to Goldman Sachs in this segment.

    Morgan Stanley

    Morgan Stanley is another major competitor of Goldman Sachs. Like Goldman Sachs, Morgan Stanley is a global investment banking and financial services firm. It offers a diverse range of services, including wealth management, investment management, and sales and trading. Morgan Stanley's reputation as a leading investment bank, combined with its strong advisory and underwriting capabilities, positions it as a key competitor to Goldman Sachs in various sectors. The rivalry between Goldman Sachs and Morgan Stanley is especially evident in areas such as mergers and acquisitions, where both companies strive to secure top-tier advisory roles.

    Bank of America Merrill Lynch

    Bank of America Merrill Lynch is a leading global investment banking division of Bank of America. With a vast network and a broad range of financial services, it competes directly with Goldman Sachs in numerous areas. Bank of America Merrill Lynch excels in equity and debt capital markets, corporate lending, and advisory services. Additionally, its robust wealth management division, combined with its strong retail banking presence, gives it a competitive edge against Goldman Sachs.


    Citigroup is a global financial institution that competes directly with Goldman Sachs in various business segments. With a strong presence in investment banking, consumer banking, and wealth management, Citigroup offers a wide range of financial services to clients worldwide. Its global network and extensive product offerings allow it to compete aggressively with Goldman Sachs across multiple sectors. Citigroup's investment banking division, Citi Global Markets, poses a significant challenge to Goldman Sachs in areas such as equity and fixed income trading, as well as corporate advisory services.


    Goldman Sachs operates in a highly competitive landscape, facing stiff competition from several prominent financial institutions. JP Morgan Chase & Co., Morgan Stanley, Bank of America Merrill Lynch, and Citigroup are among its key competitors. These companies possess strong global networks, diverse service offerings, and robust reputations in the industry. As the competition continues to intensify, Goldman Sachs strives to maintain its position as a leader in the investment banking and financial services sector.

    Goldman Sachs SWOT Analysis


    • Strong brand recognition: Goldman Sachs is one of the most well-known investment banks globally, with a strong reputation for its financial expertise and services.
    • Extensive network and global presence: The company has a vast network of clients, investors, and partners worldwide, allowing it to access a wide range of opportunities and markets.
    • Diversified revenue streams: Goldman Sachs has diversified its business to include various revenue streams, such as investment banking, asset management, and securities trading, reducing its reliance on any single sector.
    • Strong financial performance: The company consistently delivers robust financial results, with high profitability and steady revenue growth.
    • Exceptional talent pool: Goldman Sachs attracts top talent from prestigious universities and professionals with deep industry expertise, enabling it to provide high-quality financial services to its clients.


    • Vulnerability to economic downturns: As an investment bank, Goldman Sachs is highly susceptible to market volatility and economic downturns. During times of financial crises, the company's profitability can be significantly affected.
    • Regulatory challenges: Like other financial institutions, Goldman Sachs faces strict regulations that impact its operations. Compliance with regulatory requirements adds complexity and costs to the company's operations.
    • Lack of diversification in certain business segments: While Goldman Sachs has diversified its business to some extent, it still heavily relies on investment banking and trading activities, which can be subject to market fluctuations and can impact the company's financial performance.


    • Expansion into emerging markets: Goldman Sachs can capitalize on the growth potential of emerging markets, such as Asia and Latin America, by expanding its presence and offering its financial services to new clients in these regions.
    • Digital transformation: The company can leverage technology and digital innovations to enhance its operations, improve efficiency, and provide innovative financial products and services to its clients.
    • Sustainable finance: The increasing focus on sustainability and responsible investing presents an opportunity for Goldman Sachs to develop and offer sustainable investment products, catering to the growing demand for environmentally and socially responsible investments.


    • Intense competition: Goldman Sachs operates in a highly competitive industry, facing competition from other investment banks, asset management firms, and fintech startups. This intensifies the pressure to attract and retain clients and can impact the company's market share and profitability.
    • Market volatility: Fluctuations in financial markets, interest rates, and global economic conditions can pose significant threats to Goldman Sachs' revenue streams and profitability.
    • Reputation risks: Any negative publicity or scandals involving the company can damage its reputation and erode client trust, leading to a loss of business and potential legal and regulatory consequences.

    Key Takeaways

    • Ownership of Goldman Sachs: Goldman Sachs is a publicly traded company, meaning it is owned by its shareholders, who can be individuals or institutional investors.
    • Mission statement: The mission statement of Goldman Sachs is to provide exceptional financial services and advice to its clients, while also striving to create long-term value for its shareholders.
    • Revenue streams: Goldman Sachs generates revenue through various activities, including investment banking, trading and market-making, asset management, and securities underwriting.
    • Business Model Canvas: The Business Model Canvas is a strategic management tool that helps visualize the key components of Goldman Sachs' business model, such as customer segments, value propositions, channels, customer relationships, revenue streams, key activities, key resources, and cost structure.
    • Competitors: Goldman Sachs faces competition from other major investment banks such as JPMorgan Chase, Morgan Stanley, Bank of America Merrill Lynch, and Citigroup.
    • SWOT Analysis: A SWOT Analysis of Goldman Sachs highlights its strengths (strong brand reputation, global presence), weaknesses (dependence on market conditions, regulatory challenges), opportunities (expansion into emerging markets, technological advancements), and threats (intense competition, economic downturns).


    In conclusion, understanding the various aspects of Goldman Sachs provides valuable insights into the company's operations and position in the financial industry. While the ownership of Goldman Sachs is dispersed among shareholders, the company's mission statement revolves around providing exceptional financial services to its clients while maintaining integrity and long-term relationships.

    Goldman Sachs primarily generates revenue through its diverse range of financial services, including investment banking, asset management, and securities trading. Its business model canvas illustrates how the company creates value through key activities, resources, and partnerships. By effectively managing its resources and leveraging its expertise, Goldman Sachs has established itself as a prominent player in the global financial market.

    However, Goldman Sachs faces stiff competition from other financial institutions, including JPMorgan Chase, Morgan Stanley, and Citigroup. These companies constantly vie for market share, which drives Goldman Sachs to continuously innovate and improve its services to stay ahead in the industry.

    Conducting a SWOT analysis of Goldman Sachs reveals its strengths, weaknesses, opportunities, and threats. The company's strong brand reputation, global presence, and diversified business portfolio are its strengths, while regulatory challenges and potential reputation risk are weaknesses. Furthermore, opportunities lie in expanding into emerging markets and leveraging technology, while threats include economic downturns and intense competition.

    In conclusion, Goldman Sachs is a complex and dynamic organization that thrives in the financial industry by continuously adapting and innovating. Understanding its ownership, mission statement, revenue generation, business model, competitors, and SWOT analysis provides a comprehensive overview of the company's operations and strategic position.


    What are Goldman Sachs weaknesses?

    Some potential weaknesses of Goldman Sachs include:

    1. Public perception: The firm has faced criticism and negative public perception due to its involvement in various controversies, such as the 2008 financial crisis, the Abacus mortgage-backed securities scandal, and allegations of unethical behavior.

    2. Regulatory scrutiny: Goldman Sachs operates in a highly regulated industry and is subject to extensive scrutiny from regulatory authorities. Violations or non-compliance with regulations can result in significant fines and damage to the firm's reputation.

    3. Dependence on trading and investment banking: Goldman Sachs heavily relies on its trading and investment banking divisions for a significant portion of its revenue. This makes the company vulnerable to fluctuations in market conditions, which can impact its profitability.

    4. Competitive landscape: The financial services industry is highly competitive, with numerous investment banks and financial institutions vying for market share. Goldman Sachs faces intense competition in its key business areas, which can have an impact on its market position and profitability.

    5. Talent retention and compensation: Goldman Sachs faces challenges in attracting and retaining top talent due to its demanding work environment and intense competition for skilled professionals. The firm's compensation structure has also faced criticism as it can lead to high levels of income inequality, causing concerns among employees and the public.

    6. Risk management: The complex nature of financial markets and the firm's global operations expose Goldman Sachs to various risks, including market risk, credit risk, and operational risk. The firm needs to maintain robust risk management practices to mitigate these risks effectively.

    7. Dependence on client relationships: Goldman Sachs relies heavily on its relationships with clients to generate business. Any disruptions in these relationships or loss of key clients can adversely impact the firm's revenue and growth prospects.

    It is worth noting that weaknesses can vary over time, and Goldman Sachs may actively address and mitigate these weaknesses through strategic initiatives and risk management practices.

    What are Goldman Sachs strengths?

    Some of Goldman Sachs' strengths include:

    1. Strong global brand: Goldman Sachs is a well-known and respected name in the financial industry, recognized for its expertise and track record of success.

    2. Deep industry knowledge and expertise: The company has a team of highly skilled professionals with deep industry knowledge across various sectors, allowing them to provide valuable insights and advice to clients.

    3. Extensive network and client base: Goldman Sachs has a vast network of clients, including corporations, governments, institutional investors, and high-net-worth individuals, which provides a strong foundation for generating business opportunities.

    4. Strong investment banking capabilities: The company has a leading investment banking division, offering a wide range of services such as mergers and acquisitions, capital raising, and strategic advisory.

    5. Robust risk management practices: Goldman Sachs has a strong risk management framework in place, ensuring prudent decision-making and mitigating potential risks.

    6. Focus on innovation and technology: The company continuously invests in technology and innovation to enhance its operations, improve efficiency, and offer innovative financial products and services to its clients.

    7. Diversified revenue streams: Goldman Sachs has a diversified business model, with revenues generated from various sources such as investment banking, asset management, securities trading, and lending, which helps to mitigate risks and provide stability.

    8. Strong track record of financial performance: The company has a history of delivering strong financial results, demonstrating its ability to generate profits and create value for shareholders.

    9. Strong corporate culture and talent pool: Goldman Sachs is known for its highly talented and motivated workforce, with a strong emphasis on teamwork, integrity, and excellence. This contributes to its competitive advantage and ability to attract and retain top talent.

    10. Global presence and reach: With offices and operations in major financial centers worldwide, Goldman Sachs has a global footprint, allowing it to serve clients across different geographies and capitalize on international growth opportunities.

    Why is Goldman Sachs laying off employees?

    Goldman Sachs, like many other financial institutions, periodically adjusts its workforce size based on various factors such as economic conditions, market trends, and business strategies. While I cannot provide real-time information on specific layoffs at Goldman Sachs, here are some possible reasons why an organization like Goldman Sachs might lay off employees:

    1. Cost-cutting measures: In response to economic downturns or financial challenges, companies often resort to reducing their workforce to lower expenses and maintain profitability. Layoffs can be a way for Goldman Sachs to streamline operations and manage costs.

    2. Automation and technological advancements: The financial industry, including investment banking, has been increasingly adopting technology and automation to improve efficiency and reduce manual work. This could lead to certain job roles becoming redundant and employees being laid off as a result.

    3. Market conditions and business performance: The profitability of financial institutions heavily relies on market conditions and performance. During periods of economic instability, declining revenues or market fluctuations, Goldman Sachs may need to downsize its workforce to align with the changing business landscape.

    4. Restructuring or realigning business strategies: Companies may undergo restructuring or realign their operations to adapt to changing market dynamics or to focus on different business areas. As a part of this process, layoffs may occur to eliminate roles that no longer align with the organization's new goals or objectives.

    It is important to note that these reasons are general and may not directly reflect the specific circumstances behind Goldman Sachs' decision to lay off employees at any given time.

    What is SWOT analysis for banks?

    SWOT analysis stands for Strengths, Weaknesses, Opportunities, and Threats. It is a strategic planning tool used by banks to assess their internal and external factors that may impact their operations and performance. Here's how SWOT analysis can be applied to banks:

    1. Strengths: Banks identify their internal strengths that give them a competitive advantage. This may include factors such as a strong capital base, a wide range of financial products and services, strong brand reputation, extensive branch network, advanced technology infrastructure, knowledgeable staff, and a loyal customer base.

    2. Weaknesses: Banks also analyze their internal weaknesses that may hinder their performance. This may include factors such as outdated technology systems, high operational costs, limited product offerings, customer service issues, regulatory compliance challenges, or lack of innovation.

    3. Opportunities: Banks identify external opportunities that they can capitalize on to grow their business. This may include factors such as emerging markets, changing consumer behavior, technological advancements, regulatory changes, expanding customer segments, or new product/service offerings.

    4. Threats: Banks also analyze external threats that may pose risks to their business. This may include factors such as intense competition from other banks or financial institutions, economic downturns, changing regulatory environment, cybersecurity risks, increasing non-performing loans, or shifts in customer preferences.

    By conducting a SWOT analysis, banks can gain a better understanding of their current position in the market and develop strategies to leverage their strengths, address weaknesses, capitalize on opportunities, and mitigate threats. This analysis helps banks in making informed decisions, improving their competitive position, and achieving their business objectives.

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