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Company > Gilead Sciences: Business Model, SWOT Analysis, and Competitors 2023

Gilead Sciences: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 13, 2023

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    Gilead Sciences, a renowned biopharmaceutical company, has established itself as a leader in the healthcare industry. This blog article aims to provide a comprehensive analysis of Gilead Sciences' business model, conducting a SWOT analysis to identify its strengths, weaknesses, opportunities, and threats. Additionally, we will delve into the competitive landscape, exploring the company's key competitors and their potential impact on Gilead's future growth. By delving into these aspects, we can gain valuable insights into Gilead Sciences' position in the market and its preparedness for the challenges that lie ahead in 2023.

    What You Will Learn:

    • Who owns Gilead Sciences and the key stakeholders involved in the company's ownership structure.
    • The mission statement of Gilead Sciences and how it guides the company's strategic decisions and overall purpose.
    • How Gilead Sciences generates revenue and the various sources of income that contribute to its financial success.
    • An in-depth explanation of Gilead Sciences' business model canvas, highlighting the key elements and factors that drive its operations.
    • The major competitors of Gilead Sciences in the pharmaceutical industry and an overview of their strengths and weaknesses.
    • A comprehensive SWOT analysis of Gilead Sciences, assessing its internal strengths and weaknesses, as well as the external opportunities and threats it faces.

    Who owns Gilead Sciences?

    Major Shareholders of Gilead Sciences

    Gilead Sciences, a leading biopharmaceutical company, is owned by a diverse group of shareholders. These shareholders include institutional investors, mutual funds, individual investors, and company insiders. Let's take a closer look at some of the major shareholders of Gilead Sciences:

    Institutional Investors

    Institutional investors play a significant role in owning shares of Gilead Sciences. These investors are typically large financial institutions, such as pension funds, insurance companies, and asset management firms. They invest on behalf of their clients and manage substantial amounts of capital. Some of the prominent institutional investors that own shares of Gilead Sciences include BlackRock, Vanguard Group, and State Street Corporation.

    Mutual Funds

    Mutual funds are another significant group of shareholders that own shares of Gilead Sciences. These funds pool money from multiple investors and invest in a diversified portfolio of securities. Some of the mutual funds that hold substantial stakes in Gilead Sciences include Fidelity Contrafund, T. Rowe Price Equity Income Fund, and American Funds Growth Fund of America.

    Individual Investors

    Individual investors, also known as retail investors, are individuals who buy and sell stocks on their own behalf. They can own shares of Gilead Sciences through brokerage accounts or retirement plans. While individual investors may not own significant percentages of the company, their collective ownership can still have an impact. These investors can include both experienced traders and everyday individuals looking to invest in the stock market.

    Company Insiders

    Company insiders, such as executives, directors, and employees, also own shares of Gilead Sciences. These individuals have an intimate understanding of the company's operations and often have the opportunity to purchase shares at discounted prices through employee stock option plans. Their ownership aligns their interests with the company's success and can provide additional motivation for them to drive the company's growth.

    Conclusion

    Gilead Sciences has a diverse ownership structure, with a wide range of institutional investors, mutual funds, individual investors, and company insiders holding shares of the company. This diverse ownership base reflects the widespread interest in Gilead Sciences as a leading player in the biopharmaceutical industry. The collective ownership ensures that the company's performance is closely monitored and that shareholders have a vested interest in its success.

    What is the mission statement of Gilead Sciences?

    Gilead Sciences' Mission Statement: Advancing Access to Life-Saving Therapies

    Gilead Sciences, a leading biopharmaceutical company, has a clear and concise mission statement that reflects their commitment to improving the lives of people around the world. Their mission is to advance access to life-saving therapies, with a particular focus on areas where medical needs are unmet.

    With a strong emphasis on research and innovation, Gilead Sciences strives to develop and deliver transformative medicines that address some of the most challenging global health issues. By leveraging their expertise in virology, infectious diseases, liver diseases, and oncology, the company aims to provide breakthrough treatments that can make a significant impact on patient outcomes.

    Gilead Sciences believes that everyone should have access to the medicines they need, regardless of their socioeconomic background or geographic location. This commitment to accessibility is deeply embedded in their mission statement. The company actively collaborates with governments, NGOs, healthcare providers, and other stakeholders to ensure that their life-saving therapies reach those who need them most.

    In addition to their focus on access, Gilead Sciences also recognizes the importance of sustainability and responsible business practices. They strive to conduct their operations in an ethical and environmentally conscious manner, while fostering a diverse and inclusive work culture that promotes innovation and collaboration.

    By adhering to their mission statement, Gilead Sciences continuously seeks to improve the lives of individuals affected by diseases that have a significant impact on global public health. Through their unwavering dedication to advancing access to life-saving therapies, the company plays a vital role in shaping the future of healthcare and bringing hope to patients worldwide.

    How does Gilead Sciences make money?

    Introduction

    Gilead Sciences, a leading biopharmaceutical company, has established itself as a prominent player in the healthcare industry. With a focus on developing innovative therapies for life-threatening diseases, Gilead Sciences has become a significant contributor to the medical field. In this section, we will explore the various ways through which Gilead Sciences generates revenue and sustains its financial success.

    Sales of Pharmaceutical Products

    One of the primary sources of revenue for Gilead Sciences comes from the sales of its pharmaceutical products. The company has developed a diverse portfolio of medications that address critical diseases such as HIV/AIDS, hepatitis, and respiratory conditions. Gilead Sciences' antiviral drugs, including Truvada, Atripla, and Biktarvy, have been particularly successful, contributing significantly to the company's revenue stream.

    Licensing and Royalty Agreements

    In addition to the sales of its own products, Gilead Sciences also generates income through licensing and royalty agreements. The company has a strong track record of collaboration with other pharmaceutical companies, allowing them to use Gilead's patented technologies or access its drug formulations. In return, Gilead Sciences receives royalties or licensing fees, providing a consistent revenue stream.

    Research and Development Partnerships

    Gilead Sciences actively engages in research and development partnerships with academic institutions, biotechnology companies, and other organizations. Through these collaborations, the company aims to accelerate the discovery and development of groundbreaking therapies. These partnerships often involve shared costs and resources, as well as potential milestone payments or royalties in case of successful drug development. Such collaborations not only contribute to Gilead Sciences' revenue but also foster innovation and scientific advancement in the healthcare sector.

    Manufacturing and Distribution

    Gilead Sciences operates its own manufacturing facilities to produce its pharmaceutical products. By controlling the manufacturing process, the company ensures quality control and efficient supply chain management. Additionally, Gilead Sciences has an extensive distribution network that enables its products to reach patients worldwide. The revenue generated from the manufacturing and distribution of its products contributes significantly to the company's financial success.

    Conclusion

    Gilead Sciences employs a multifaceted approach to generate revenue and sustain its financial growth. The sales of its pharmaceutical products, licensing and royalty agreements, research and development partnerships, as well as manufacturing and distribution activities, all play pivotal roles in the company's economic success. By leveraging these various revenue streams, Gilead Sciences continues to invest in research and development, furthering its commitment to developing innovative therapies for life-threatening diseases.

    Gilead Sciences Business Model Canvas Explained

    Introduction

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. In this section, we will explore Gilead Sciences' business model canvas and explain how the company operates within the pharmaceutical industry.

    Key Partnerships

    Gilead Sciences has formed key partnerships with various organizations to enhance its business model. One of its significant collaborations is with academic institutions and research organizations. By partnering with these institutions, Gilead gains access to cutting-edge research and development capabilities, allowing the company to stay at the forefront of innovation.

    Additionally, Gilead has established partnerships with contract manufacturing organizations (CMOs) to outsource the production of its pharmaceutical products. This strategic move enables the company to optimize its manufacturing processes, reduce costs, and focus on its core competencies.

    Key Activities

    Gilead Sciences engages in several key activities that drive its business model. The company heavily invests in research and development (R&D) to develop breakthrough treatments for various diseases, including HIV/AIDS, hepatitis, and cancer. This continuous focus on R&D allows Gilead to introduce new drugs into the market and maintain a competitive edge.

    Furthermore, Gilead actively pursues clinical trials to ensure the safety and efficacy of its products. These trials involve collaboration with healthcare professionals, patients, and regulatory authorities to gather vital data and obtain necessary approvals.

    Key Resources

    Gilead Sciences relies on several key resources to support its business model. First and foremost, the company's intellectual property (IP) portfolio plays a crucial role in protecting its innovative drugs and technologies. This IP portfolio grants Gilead exclusive rights to manufacture and distribute its products, ensuring a competitive advantage in the market.

    Additionally, Gilead's strong financial resources enable it to invest heavily in R&D, acquire promising biotech companies, and expand its product portfolio. The company's financial stability helps to sustain its operations and growth initiatives.

    Value Proposition

    Gilead Sciences' value proposition lies in its ability to develop innovative medicines that address unmet medical needs. The company focuses on diseases with significant global impact, such as HIV/AIDS and hepatitis C. By providing effective treatments for these conditions, Gilead improves patient outcomes, enhances quality of life, and contributes to public health on a global scale.

    Moreover, Gilead's commitment to research and development ensures a continuous pipeline of new drugs, offering hope to patients suffering from various diseases. The company's products often demonstrate superior efficacy and safety profiles, further strengthening its value proposition.

    Customer Relationships

    Gilead Sciences values its customer relationships and strives to build long-term partnerships with healthcare providers, hospitals, and pharmacies. The company engages in direct sales and marketing efforts to educate healthcare professionals about its products and their benefits. By establishing strong relationships with key stakeholders, Gilead can drive product adoption and ensure patient access to its treatments.

    Channels

    Gilead Sciences employs both direct and indirect distribution channels to reach its customers. The company utilizes its salesforce to directly promote and distribute its products to healthcare providers. Additionally, Gilead partners with wholesalers and specialty pharmacies to ensure broad market availability and accessibility of its drugs.

    Revenue Streams

    Gilead Sciences generates revenue primarily through the sales of its pharmaceutical products. The company's diversified product portfolio includes antiviral, antifungal, and anti-inflammatory medications. Gilead also earns revenue from licensing agreements and collaborations with other pharmaceutical companies.

    Conclusion

    Gilead Sciences' business model canvas highlights the company's commitment to innovation, partnerships, and patient-centricity. By investing in R&D, forming strategic alliances, and focusing on unmet medical needs, Gilead has established itself as a leading pharmaceutical company. Through its value proposition, key resources, and customer relationships, the company continues to drive growth and make a significant impact in the healthcare industry.

    Which companies are the competitors of Gilead Sciences?

    Major Competitors

    Gilead Sciences operates in the highly competitive biopharmaceutical industry, and faces strong competition from numerous companies. Here are some of the major competitors of Gilead Sciences:

    1. Johnson & Johnson: As a leading multinational pharmaceutical company, Johnson & Johnson competes with Gilead Sciences in various therapeutic areas, including infectious diseases, oncology, and immunology. Johnson & Johnson's diverse product portfolio and extensive research capabilities make them a formidable rival for Gilead Sciences.

    2. AbbVie: Known for its expertise in immunology and oncology, AbbVie is another major competitor of Gilead Sciences. AbbVie's flagship drug, Humira, is a blockbuster medication used to treat a range of autoimmune diseases. Gilead Sciences competes with AbbVie in the field of chronic hepatitis C treatments.

    3. Bristol Myers Squibb: With a robust pipeline of innovative drugs, Bristol Myers Squibb poses significant competition to Gilead Sciences. The company specializes in oncology, cardiovascular diseases, immunology, and fibrosis. Their extensive research and development efforts ensure a continuous stream of new therapies, challenging Gilead Sciences' market position.

    Specialized Competitors

    In addition to these major competitors, Gilead Sciences also faces competition from specialized biotech companies that focus on specific therapeutic areas. Some notable specialized competitors include:

    1. Vertex Pharmaceuticals: Vertex Pharmaceuticals primarily focuses on the development of therapies for cystic fibrosis. Their groundbreaking drugs have revolutionized the treatment of this genetic disorder, directly competing with Gilead Sciences' efforts in respiratory diseases.

    2. Regeneron Pharmaceuticals: Regeneron Pharmaceuticals is renowned for its expertise in monoclonal antibody therapies. With a strong presence in ophthalmology, allergic conditions, and cancer, Regeneron competes with Gilead Sciences in certain therapeutic areas, particularly immunology and oncology.

    3. Amgen: Amgen, as one of the largest biotechnology companies globally, competes with Gilead Sciences in multiple therapeutic areas, including oncology, inflammation, and cardiovascular diseases. Their extensive product portfolio and research capabilities make them a formidable competitor.

    Conclusion

    Gilead Sciences faces fierce competition in the biopharmaceutical industry from both major pharmaceutical companies and specialized biotech firms. While Johnson & Johnson, AbbVie, and Bristol Myers Squibb represent the major competitors, Vertex Pharmaceuticals, Regeneron Pharmaceuticals, and Amgen pose significant challenges in specialized therapeutic areas. This competitive landscape drives innovation and pushes Gilead Sciences to continuously develop groundbreaking therapies to maintain its market position.

    Gilead Sciences SWOT Analysis

    Strengths

    1. Strong portfolio of innovative products: Gilead Sciences has a strong portfolio of innovative products, particularly in the field of antiviral and antiretroviral therapies. Its flagship drug, Truvada, has been highly successful in the treatment and prevention of HIV, generating significant revenue for the company. Additionally, Gilead Sciences has developed breakthrough therapies for other diseases such as hepatitis C and respiratory syncytial virus (RSV).

    2. Robust research and development capabilities: Gilead Sciences is known for its strong research and development capabilities. The company invests a significant amount of resources in R&D, allowing it to develop cutting-edge therapies and stay ahead of the competition. This capability enables Gilead to continuously expand its product pipeline and address unmet medical needs.

    3. Strong financial performance: Gilead Sciences has consistently delivered strong financial performance over the years. The company has witnessed steady revenue growth, driven by its successful products and a global presence. Its strong financial position provides the company with the resources needed to invest in R&D, expand its product portfolio, and pursue strategic acquisitions.

    Weaknesses

    1. Dependence on a few key products: Despite having a strong portfolio, Gilead Sciences heavily relies on a few key products for a significant portion of its revenue. This dependence exposes the company to the risk of declining sales if any of these products face competition from generics or lose market exclusivity. In recent years, Gilead has experienced a decline in sales of its hepatitis C drugs due to increased competition and pricing pressure.

    2. Limited diversification: Gilead Sciences primarily focuses on the development and commercialization of antiviral and antiretroviral therapies. While this specialization has been successful so far, it also limits the company's diversification into other therapeutic areas. This narrow focus may hinder Gilead's ability to tap into emerging markets or address new disease areas, leaving it vulnerable to changes in the competitive landscape.

    Opportunities

    1. Expansion into new therapeutic areas: Gilead Sciences has the opportunity to expand its product portfolio into new therapeutic areas. By leveraging its strong research capabilities and expertise in drug development, the company can explore opportunities in oncology, immunology, and other disease areas with significant unmet medical needs. This diversification would not only reduce dependence on a few key products but also open up new revenue streams.

    2. Strategic partnerships and acquisitions: Gilead Sciences can pursue strategic partnerships and acquisitions to enhance its product pipeline and expand its market reach. Collaborations with academic institutions, biotechnology companies, or pharmaceutical giants can provide access to novel technologies and early-stage drug candidates. Additionally, strategic acquisitions can help Gilead gain access to new markets, intellectual property, or complementary product portfolios, strengthening its competitive position.

    Threats

    1. Intense competition: The pharmaceutical industry is highly competitive, and Gilead Sciences faces intense competition from both established companies and emerging players. Competitors may develop similar or superior products, challenge Gilead's patents, or adopt aggressive pricing strategies. This competitive landscape poses a threat to Gilead's market share and profitability, especially if it fails to differentiate its offerings or maintain a competitive edge.

    2. Regulatory and legal challenges: Gilead Sciences operates in a heavily regulated industry, and changes in regulatory requirements can significantly impact its operations. Compliance with evolving regulations, such as drug approval processes, safety standards, and pricing policies, can be challenging and time-consuming. Moreover, the company may face legal challenges related to patent infringement, intellectual property disputes, or product liability, which can result in financial losses and reputational damage.

    Key Takeaways

    • Gilead Sciences is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of Gilead Sciences is to advance the care of patients suffering from life-threatening diseases worldwide.
    • Gilead Sciences primarily generates revenue through the sale of its pharmaceutical products, including antiviral drugs and therapies for HIV, hepatitis, and other diseases.
    • Gilead Sciences' business model canvas includes key elements such as key partners, key activities, value proposition, customer segments, channels, customer relationships, revenue streams, and cost structure.
    • Competitors of Gilead Sciences include pharmaceutical companies such as AbbVie, Bristol Myers Squibb, Johnson & Johnson, and Merck & Co.
    • Gilead Sciences' SWOT analysis highlights its strengths in innovative research and development, weaknesses in patent expirations, opportunities in expanding its product portfolio, and threats from generic competition and regulatory challenges.

    Conclusion

    In conclusion, Gilead Sciences is a leading biopharmaceutical company that specializes in the research, development, and commercialization of innovative medicines. As for ownership, Gilead Sciences is a publicly traded company, meaning it is owned by its shareholders.

    The mission statement of Gilead Sciences revolves around improving the lives of patients worldwide through the development of transformative therapies. Their commitment to innovation and addressing unmet medical needs is evident in their dedication to discovering and developing breakthrough treatments.

    Gilead Sciences primarily generates revenue through the sales of their pharmaceutical products. They have a diverse portfolio of drugs, including antiviral, antifungal, and cardiovascular medications, which are marketed and sold globally.

    The Gilead Sciences Business Model Canvas provides a comprehensive overview of the company's key activities, resources, and partnerships. It highlights their focus on research and development, manufacturing, marketing, and distribution of their products, as well as key collaborations and strategic alliances.

    When it comes to competition, Gilead Sciences faces rivals from both large pharmaceutical companies and smaller biotech firms. Some of the notable competitors include AbbVie, Bristol Myers Squibb, Johnson & Johnson, and Merck. These companies also operate in the development of innovative therapies and pose challenges in terms of market share and product differentiation.

    Lastly, conducting a SWOT analysis of Gilead Sciences helps identify the company's strengths, weaknesses, opportunities, and threats. Strengths include a strong product pipeline and a robust financial position. Weaknesses may include patent expirations and potential regulatory challenges. Opportunities arise from the growing global demand for healthcare solutions, while threats stem from increasing competition and evolving market dynamics.

    Overall, Gilead Sciences has established itself as a key player in the biopharmaceutical industry, driven by its mission to improve patient outcomes and its ability to generate revenue through innovative therapies. With ongoing research, strategic partnerships, and a commitment to addressing unmet medical needs, the company is well-positioned for future growth and continued success.

    FAQs

    What are the strengths of Gilead Sciences?

    Some of the strengths of Gilead Sciences are:

    1. Strong portfolio of innovative medicines: Gilead Sciences has a diverse and robust portfolio of innovative drugs in various therapeutic areas, including HIV/AIDS, viral hepatitis, oncology, and respiratory diseases. This strong product pipeline allows the company to address unmet medical needs and maintain a competitive edge in the market.

    2. Expertise in antiviral therapies: Gilead Sciences has a long-standing expertise in developing antiviral therapies, particularly in the field of HIV/AIDS and viral hepatitis. This has helped the company establish a leadership position in these therapeutic areas and gain significant market share.

    3. Financial stability and profitability: Gilead Sciences has a strong financial position with consistently high profitability. The company has been able to generate substantial revenue and maintain a healthy cash flow, allowing for investments in research and development and strategic acquisitions.

    4. Strong research and development capabilities: Gilead Sciences has a robust research and development (R&D) infrastructure, with a focus on discovering and developing innovative drugs. The company invests significantly in R&D, which enables them to bring new and improved therapies to the market.

    5. Global presence and market expansion: Gilead Sciences has a strong global presence, with operations in multiple countries. The company has been actively expanding its market reach by entering into strategic partnerships, collaborations, and licensing agreements with other pharmaceutical companies worldwide.

    6. Commitment to patient access: Gilead Sciences is committed to improving patient access to their medicines, especially in low- and middle-income countries. The company has implemented various access programs, voluntary licensing agreements, and partnerships to ensure affordability and availability of their drugs to those in need.

    7. Strong intellectual property portfolio: Gilead Sciences holds a significant number of patents and intellectual property rights, protecting their innovative products and technologies. This helps safeguard their market position and provides a barrier to entry for competitors.

    8. Strong corporate culture and values: Gilead Sciences has a strong corporate culture focused on scientific excellence, integrity, and patient-centricity. This culture fosters innovation, collaboration, and a commitment to improving global health outcomes.

    What are the weaknesses of Gilead?

    1. Oppressive regime: Gilead's strict and oppressive regime, based on religious fundamentalism, is a major weakness. The regime suppresses individual freedoms, women's rights, and imposes a rigid social hierarchy, creating discontent and resistance among its citizens.

    2. Lack of legitimacy: Gilead came into power through a military coup, overthrowing the previous democratic government. This lack of democratic legitimacy weakens its authority and makes it vulnerable to internal dissent and external criticism.

    3. Resistance and rebellion: Gilead faces constant resistance and rebellion from various groups within society, including Handmaids, Marthas, Mayday (a resistance movement), and even some members of the ruling elite. These acts of resistance undermine the stability and control of the regime.

    4. Economic instability: Gilead's economy is struggling due to trade sanctions and isolation imposed by other nations. The regime's focus on religious ideology and strict social control hampers economic development, leaving it vulnerable to economic crises and lacking resources.

    5. International isolation: Gilead is isolated from the international community due to its human rights abuses and oppressive policies. This isolation limits its access to resources, technology, and support, making it susceptible to external pressure and intervention.

    6. Low birth rates: Gilead's declining birth rates pose a significant challenge to its sustainability. The infertility crisis that led to the rise of Gilead continues, and the regime heavily relies on Handmaids for reproduction. If birth rates continue to decline, it could lead to social instability and undermine the regime's power.

    7. Internal divisions and power struggles: Gilead is not a united front, and internal power struggles and rivalries among its leaders are evident. These divisions weaken the regime's coherence, making it susceptible to further internal conflicts and potential collapse.

    8. Limited support base: Gilead's support base mainly comes from religious fundamentalists, the military, and a portion of the population that benefits from the regime's strict social hierarchy. However, many citizens are dissatisfied and resentful, which limits the regime's long-term stability and popularity.

    9. Resistance from neighboring countries: Gilead faces hostility and resistance from neighboring countries that view it as an oppressive regime. These countries may support opposition groups within Gilead or even launch military interventions to challenge its authority.

    10. Dependence on external resources: Gilead heavily relies on external resources for its survival, including trade, food, and energy supplies. This dependence makes it vulnerable to disruptions in supply chains or economic sanctions imposed by other nations.

    What are the 4 pillars of SWOT analysis?

    The four pillars of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths can include unique resources, capabilities, expertise, or a strong brand reputation.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. Weaknesses can include lack of resources, outdated technology, poor management, or a negative brand image.

    3. Opportunities: These are the external factors that could potentially benefit an organization if properly utilized. Opportunities can arise from changes in the market, emerging trends, new technologies, or untapped customer segments.

    4. Threats: These are the external factors that could potentially harm an organization's performance or viability. Threats can include competition, changing customer preferences, economic downturns, or regulatory changes.

    What is SWOT analysis in political science?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats involved in a project, organization, or in this case, political science. In political science, SWOT analysis can be applied to various aspects such as political parties, government policies, electoral campaigns, or even the political landscape of a country.

    1. Strengths: These are the positive attributes or factors that give a political entity an advantage. This could include the popularity of a political leader, a strong party organization, effective policy implementation, or a stable political system.

    2. Weaknesses: These are the negative attributes or factors that put a political entity at a disadvantage. Weaknesses in political science could include the lack of public support, internal divisions within a party, corruption, or ineffective governance.

    3. Opportunities: These are external factors that could benefit a political entity or create favorable conditions. Opportunities in political science could include favorable public sentiment, a weak opponent in an election, a chance to implement progressive policies, or international support for certain issues.

    4. Threats: These are external factors that could hinder or pose risks to a political entity. Threats in political science could include strong opposition from rival parties, economic instability, social unrest, geopolitical conflicts, or negative media coverage.

    By conducting a SWOT analysis in political science, policymakers, politicians, and researchers can gain a comprehensive understanding of the current political landscape, identify areas of improvement, and develop effective strategies to leverage strengths, overcome weaknesses, capitalize on opportunities, and mitigate threats.

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