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Company > Footasylum: Business Model, SWOT Analysis, and Competitors 2023

Footasylum: Business Model, SWOT Analysis, and Competitors 2023

Published: May 21, 2023

Inside This Article


    In this blog article, we will delve into a comprehensive analysis of Footasylum – a leading footwear and apparel retailer, focusing on its business model, SWOT analysis, and competitors. As of 2023, Footasylum has carved a niche for itself in the competitive retail market, offering a wide range of trendy and high-quality products to its customers. By examining its business model, strengths, weaknesses, opportunities, and threats, we will gain valuable insights into how Footasylum sustains its competitive advantage and navigates the challenges of the industry. Moreover, we will explore the key competitors in the market, assessing their strategies and potential impact on Footasylum's success.

    What You Will Learn:

    • Who owns Footasylum: Discover the current owners of Footasylum and gain insights into the company's ownership structure.
    • Understanding Footasylum's mission statement: Learn about Footasylum's mission statement and how it guides the company's actions and goals.
    • How Footasylum makes money: Explore the different revenue streams and strategies employed by Footasylum to generate income and ensure profitability.

    Who owns Footasylum?

    Background Information

    Footasylum is a popular British footwear and apparel retailer with a strong presence in the urban fashion market. However, understanding the ownership structure of Footasylum can be quite complex due to various changes and acquisitions over the years.


    Footasylum was founded by David Makin and John Wardle in 2005. The two entrepreneurs saw an opportunity to cater to the growing demand for trendy sneakers and streetwear in the UK. They started with a single store in Manchester and quickly gained popularity among young fashion-conscious consumers.

    JD Sports Acquisition

    In 2019, Footasylum was acquired by JD Sports, a leading British sports-fashion retailer. JD Sports already had a significant presence in the market, and the acquisition of Footasylum further solidified their dominance in the urban fashion segment.

    Reasons for Acquisition

    The acquisition of Footasylum by JD Sports was driven by several factors. Firstly, Footasylum's strong brand image and loyal customer base were highly attractive to JD Sports. By acquiring Footasylum, JD Sports aimed to diversify their product range and tap into the urban fashion market more effectively.

    Secondly, the acquisition allowed JD Sports to gain a competitive advantage over their rivals. By owning Footasylum, JD Sports could control a significant portion of the market share, making it harder for competitors to challenge their position.

    Lastly, the acquisition provided JD Sports with valuable insights and expertise in the urban fashion industry. Footasylum's experienced management team and their understanding of consumer preferences in this niche market proved invaluable for JD Sports' expansion plans.

    Current Ownership Structure

    As of now, JD Sports is the sole owner of Footasylum. Since the acquisition, Footasylum operates as a subsidiary of JD Sports, benefiting from the resources and infrastructure of its parent company. This ownership structure allows JD Sports to leverage the strengths of both brands and maximize their market potential.


    In conclusion, Footasylum is currently owned by JD Sports, one of the leading sports-fashion retailers in the UK. The acquisition of Footasylum by JD Sports has proven beneficial for both companies, enabling JD Sports to strengthen its position in the urban fashion market and providing Footasylum with the necessary resources for growth.

    What is the mission statement of Footasylum?


    A mission statement is a concise statement that outlines the purpose and goals of a company. It serves as a guiding principle for the organization, helping to align all stakeholders towards a common objective. In the case of Footasylum, a popular footwear and apparel retailer, their mission statement plays a crucial role in defining their identity and driving their business strategies.

    Footasylum's Mission Statement

    Footasylum's mission statement is centered around providing an exceptional shopping experience for their customers, while remaining at the forefront of the latest trends in footwear and apparel. Their mission can be summarized as follows:

    "To be the leading retailer of premium footwear and apparel, offering a diverse range of products that cater to the ever-evolving tastes and preferences of our customers. We strive to create an inclusive and innovative shopping environment, where our passion for sneakers and fashion is reflected in every aspect of our brand."

    Key Elements of Footasylum's Mission Statement

    1. Leading Retailer: Footasylum aims to establish itself as the go-to destination for premium footwear and apparel. By prioritizing quality and staying ahead of competitors, they aspire to become a leader in their industry.

    2. Diverse Product Range: Recognizing the dynamic nature of fashion, Footasylum commits to offering a wide variety of products. They understand that customer preferences are constantly evolving, so they strive to provide options that cater to different styles and trends.

    3. Customer-Centric Approach: Footasylum places great emphasis on delivering an exceptional shopping experience to their customers. They aim to create a welcoming and inclusive environment, ensuring that customers feel valued and satisfied with their purchases.

    4. Innovation and Trendsetting: Being at the forefront of fashion is a key objective for Footasylum. They actively seek out the latest trends and collaborate with influential brands and designers to curate a collection that reflects current styles and interests.

    5. Passion for Sneakers and Fashion: Footasylum's mission statement highlights their genuine enthusiasm for sneakers and fashion. This passion permeates every aspect of their brand, from their product selection to their customer interactions, creating an authentic and engaging shopping experience.


    Footasylum's mission statement encapsulates their commitment to being a leading retailer of premium footwear and apparel. By focusing on customer satisfaction, innovation, and a diverse product range, they aim to create a shopping environment that reflects their passion for sneakers and fashion. This mission statement serves as a guiding principle for Footasylum, driving their strategies and shaping their brand identity.

    How does Footasylum make money?

    Retail Sales

    One of the primary ways that Footasylum generates revenue is through retail sales. As a popular footwear and apparel retailer, Footasylum operates a chain of physical stores across the United Kingdom. These stores offer a wide range of branded sneakers, clothing, and accessories to customers of all ages. By showcasing the latest trends and collaborating with renowned sportswear brands, Footasylum attracts a loyal customer base who regularly visit their stores to purchase their favorite products. The retail sales made through these physical stores contribute significantly to Footasylum's revenue stream.


    In addition to their physical stores, Footasylum has also established a strong online presence through their e-commerce platform. This platform allows customers to conveniently browse and purchase their desired products from the comfort of their own homes. With a user-friendly interface and a vast product range, Footasylum's e-commerce website attracts customers from all over the country. As online shopping continues to grow in popularity, Footasylum benefits from the increasing number of customers who choose to make their purchases online. Through their e-commerce platform, Footasylum generates revenue by selling products and shipping them directly to customers' doorsteps.

    Exclusive Collaborations and Limited Edition Releases

    Footasylum has built a reputation for its exclusive collaborations and limited edition releases with various sportswear brands. By partnering with renowned companies such as Nike, Adidas, and Puma, Footasylum is able to offer unique and highly sought-after products that are not available in other retailers. These exclusive collaborations and limited edition releases often create a sense of urgency and excitement among sneaker enthusiasts and collectors, driving them to make purchases at Footasylum. The high demand for these exclusive products allows Footasylum to command premium prices and generate significant revenue from their limited stock.

    Footwear and Apparel Accessories

    In addition to footwear and clothing, Footasylum also sells a range of accessories related to the sportswear industry. These accessories include items such as hats, bags, socks, and shoe care products. While they may seem like smaller purchases compared to sneakers or clothing, these accessories contribute to Footasylum's overall revenue. Many customers who purchase footwear or clothing items also choose to add accessories to complete their outfit or enhance their sneaker collection. By offering a diverse selection of accessories, Footasylum is able to increase their average transaction value and generate additional income.

    Footasylum Brand and Private Label

    Footasylum has also developed its own brand and private label products, which further contribute to their revenue stream. By creating their own range of footwear, clothing, and accessories, Footasylum is able to offer customers unique products that cannot be found elsewhere. These private label items often cater to specific customer preferences, allowing Footasylum to build brand loyalty and generate sales. Additionally, by controlling the production and distribution of their private label products, Footasylum enjoys higher profit margins compared to selling third-party brands.

    Overall, Footasylum employs a multi-faceted approach to make money, including retail sales, e-commerce, exclusive collaborations, accessories, and private label products. This diversification of revenue streams helps Footasylum maintain a competitive edge in the sportswear retail industry and ensures a steady flow of income.

    Footasylum Business Model Canvas Explained

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic tool used by businesses to visualize and analyze their business model. It provides a comprehensive framework that allows companies to understand and communicate how they create, deliver, and capture value. The canvas consists of nine key building blocks that cover different aspects of a business, including the value proposition, customer segments, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    Understanding Footasylum's Business Model Canvas

    Value Proposition

    Footasylum's value proposition lies in its ability to offer a wide range of trendy and high-quality footwear and apparel to its customers. The company prides itself on curating a unique and diverse selection of products from leading brands, catering to the fashion-conscious consumer. With an emphasis on exclusivity and limited edition releases, Footasylum aims to provide its customers with an unparalleled shopping experience.

    Customer Segments

    Footasylum primarily targets the urban and streetwear fashion market, focusing on young adults and teenagers who are passionate about sneakers and street fashion. The company caters to both male and female customers, offering a diverse range of products to suit various tastes and preferences within this segment.


    Footasylum operates through multiple sales channels to reach its target customers. These channels include brick-and-mortar stores located in high footfall areas, an online e-commerce platform, and partnerships with other retailers. The company's omni-channel approach ensures that customers can seamlessly shop both online and offline, providing convenience and accessibility.

    Customer Relationships

    Footasylum strives to build strong and long-lasting relationships with its customers. The company focuses on providing excellent customer service both in-store and online, ensuring that customers feel valued and supported throughout their shopping journey. Footasylum also utilizes social media platforms to engage with customers, creating a sense of community and fostering brand loyalty.

    Revenue Streams

    Footasylum generates revenue through the sale of footwear, apparel, and accessories. The company's revenue streams are diversified across its various sales channels, with in-store purchases, online sales, and partnerships contributing to its overall revenue.

    Key Resources

    Footasylum's key resources include its physical stores, online platform, inventory, partnerships with brands and suppliers, and its dedicated team of employees. These resources are crucial for the company's day-to-day operations and the delivery of its value proposition.

    Key Activities

    The key activities of Footasylum include product sourcing and curation, inventory management, marketing and branding, customer service, and maintaining strong relationships with brands and suppliers. These activities are essential for the smooth functioning of the business and ensuring a seamless shopping experience for customers.

    Key Partnerships

    Footasylum collaborates with various brands and suppliers to offer a wide range of products to its customers. These partnerships enable the company to access exclusive products and maintain a competitive edge in the market. Footasylum also forms partnerships with other retailers to expand its distribution network and reach a broader customer base.

    Cost Structure

    Footasylum's cost structure includes expenses related to sourcing and purchasing inventory, rent and maintenance of physical stores, marketing and advertising, employee salaries, logistics, and technology infrastructure. The company aims to optimize its cost structure while maintaining the quality and value it provides to customers.

    By understanding Footasylum's business model canvas, we can gain insights into how the company creates value, identifies its target customers, and maintains a competitive advantage in the fashion retail industry. This analysis highlights the key components that contribute to Footasylum's success and allows us to appreciate the intricacies of their business model.

    Which companies are the competitors of Footasylum?

    Overview of Footasylum

    Before diving into the competitors of Footasylum, it's important to understand what Footasylum is and what it offers. Footasylum is a popular footwear and clothing retailer, specializing in urban and streetwear fashion. With a diverse range of brands and products, it caters to the fashion-forward individuals who seek the latest trends and styles.

    Competitors in the Footwear and Clothing Industry

    Footasylum operates in a highly competitive industry, where several companies vie for market share. Here are some of the key competitors that Footasylum faces:

    1. JD Sports: One of the strongest competitors of Footasylum is JD Sports. Known for its extensive product range and strong presence in the sportswear market, JD Sports offers a wide selection of footwear and clothing from various brands. With a large number of physical stores and a strong online presence, JD Sports poses a significant challenge to Footasylum's market dominance.

    2. ASOS: ASOS is an e-commerce giant that caters to fashion enthusiasts worldwide. It offers a vast range of products, including footwear and clothing, from both established and emerging brands. ASOS's popularity lies in its trendy and affordable fashion options, along with its convenient online shopping experience. With a global reach, ASOS competes with Footasylum not only in the UK but also on an international scale.

    3. Schuh: Schuh is a well-known footwear retailer that provides a wide range of shoe styles for all ages. With a focus on offering quality footwear and exceptional customer service, Schuh has gained a loyal customer base. While Schuh's product range may differ slightly from Footasylum's streetwear focus, it still competes for customers seeking fashionable and trendy footwear options.

    4. Size?: Size? is a retailer that focuses on sneakers and streetwear fashion. It offers a curated selection of footwear, clothing, and accessories from popular brands, making it an attractive option for sneaker enthusiasts. Size? often collaborates with brands to release exclusive products, creating a unique selling point that sets it apart from other competitors, including Footasylum.

    5. Urban Outfitters: Although not solely focused on footwear, Urban Outfitters competes with Footasylum in the clothing and fashion market. Targeting a similar demographic, Urban Outfitters offers a wide range of trendy clothing options, including streetwear and urban-inspired styles. Its diverse product range and strong brand identity pose a challenge to Footasylum, especially when it comes to attracting fashion-conscious customers.


    In a highly competitive footwear and clothing industry, Footasylum faces tough competition from several companies. JD Sports, ASOS, Schuh, Size?, and Urban Outfitters are just a few of the key competitors that challenge Footasylum's market presence. As the industry continues to evolve, Footasylum must stay innovative and adapt to changing consumer preferences to maintain its competitive edge.

    Footasylum SWOT Analysis


    1. Strong brand recognition: Footasylum has established itself as a well-known and reputable brand in the footwear and apparel industry. With a focus on urban fashion and streetwear, the company has successfully built a loyal customer base and maintains a strong presence in the market.

    2. Wide range of products: The company offers a diverse range of products, including sneakers, clothing, and accessories, catering to various customer preferences. This wide selection allows Footasylum to attract a broad target audience and accommodate different consumer needs.

    3. Strategic partnerships: Footasylum has formed strategic partnerships with popular brands and designers, allowing them to offer exclusive and limited-edition products. Collaborations with well-known names in the industry help to enhance Footasylum's brand image and attract customers seeking unique and trendy items.

    4. Strong online presence: Footasylum has a well-developed e-commerce platform, allowing customers to conveniently browse and purchase products online. The company also maintains active social media accounts, engaging with customers and promoting new releases and sales. This strong online presence contributes to increased brand exposure and accessibility.


    1. Limited international presence: While Footasylum has a significant presence within the UK, its international reach is relatively limited. This lack of international expansion restricts the company's potential for growth and exposes it to risks associated with relying heavily on a single market.

    2. Reliance on third-party suppliers: Footasylum heavily depends on third-party suppliers for its products. This reliance creates a potential vulnerability to supply chain disruptions, such as delays, product shortages, or quality control issues. Any disruptions in the supply chain could negatively impact Footasylum's ability to meet customer demand.

    3. Intense competition: The footwear and apparel industry is highly competitive, with numerous well-established competitors. Footasylum faces competition from both brick-and-mortar retailers and online platforms. This intense competition can result in price wars, reduced profit margins, and the need for continuous innovation to stay ahead.


    1. Expansion into new markets: Footasylum has the opportunity to expand its international presence and tap into new markets. By targeting countries with growing urban fashion trends and a demand for streetwear, the company can diversify its customer base and potentially increase revenue.

    2. Growing e-commerce sector: The ongoing growth of the e-commerce sector presents an opportunity for Footasylum to further develop its online platform and capitalize on the increasing number of consumers shopping online. By investing in website enhancements, improving user experience, and implementing effective digital marketing strategies, Footasylum can drive online sales and reach a wider audience.


    1. Economic factors: Footasylum is susceptible to economic challenges, such as recessions or changes in consumer spending habits. During economic downturns, consumers may reduce discretionary spending on non-essential items, impacting Footasylum's sales and profitability.

    2. Counterfeit products: The footwear industry is plagued by counterfeit products, which can undermine Footasylum's brand reputation and result in loss of customer trust. The presence of counterfeit items can also lead to legal issues and potential financial losses.

    3. Rapidly changing fashion trends: The fashion industry is known for its fast-paced and ever-changing trends. Footasylum must stay attuned to the latest fashion movements and ensure its product offerings align with current consumer preferences. Failure to do so may result in excess inventory, decreased sales, and a loss of market share to competitors who better adapt to changing trends.

    Key Takeaways

    • Footasylum is owned by JD Sports Fashion plc, a leading UK-based retailer of sports, fashion, and outdoor brands.
    • The mission statement of Footasylum is to be the go-to destination for fashion-conscious, street-savvy customers, offering a unique selection of footwear and apparel.
    • Footasylum generates revenue through the sale of branded footwear, clothing, and accessories both in-store and online, targeting a young and style-conscious customer base.
    • The Footasylum Business Model Canvas includes key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and cost structure.
    • Footasylum faces competition from various companies in the sports and fashion retail industry, including JD Sports, Sports Direct, ASOS, and Zalando.
    • Footasylum's SWOT analysis reveals its strengths, such as a strong brand image and a wide product range, as well as weaknesses like dependence on suppliers. Opportunities include expanding into new markets and online channels, while threats include intense competition and economic fluctuations.


    In conclusion, Footasylum is owned by JD Sports Fashion PLC, a leading retailer of sports fashion and outdoor brands. The mission statement of Footasylum is to inspire customers with their unique and diverse range of footwear and apparel, catering to the latest trends and styles.

    Footasylum primarily generates revenue through the sale of branded footwear, clothing, and accessories through their physical stores, website, and app. They also offer additional services such as gift cards and student discounts.

    Analyzing Footasylum's business model canvas, we can see that they have a strong focus on customer relationships and key partnerships with various brands. This allows them to offer a wide range of products and maintain a competitive edge in the market.

    When it comes to competition, Footasylum faces tough rivalry from companies such as JD Sports, Sports Direct, and Schuh. These companies also target the same customer base and offer similar products and services, making the industry highly competitive.

    Finally, a SWOT analysis of Footasylum reveals their strengths in their strong brand presence and customer loyalty, while also highlighting weaknesses such as their reliance on external suppliers. Additionally, opportunities for growth exist in expanding their online presence and entering new markets, while threats include changing consumer trends and economic uncertainties.

    Overall, Footasylum has a solid foundation as a leading retailer in the sports fashion industry, but they must continue to innovate and adapt to remain competitive in the ever-evolving market.


    What are the weaknesses of Footasylum?

    Some potential weaknesses of Footasylum could include:

    1. Intense competition: Footasylum operates in a highly competitive market, facing competition from both traditional brick-and-mortar retailers and e-commerce giants. This can make it challenging for the company to differentiate itself and maintain market share.

    2. Dependent on fashion trends: Footasylum heavily relies on the popularity of footwear and fashion trends. If the company fails to accurately predict or adapt to changing trends, it may struggle to attract customers and generate sales.

    3. Economic factors: Footasylum's performance is closely tied to the overall economic climate. During times of economic downturn, consumers may cut back on discretionary spending, which could impact Footasylum's sales and profitability.

    4. Limited target audience: Footasylum primarily targets a younger demographic interested in streetwear and footwear. This narrow focus may limit its potential customer base and growth opportunities.

    5. Reliance on suppliers: Footasylum relies on suppliers to provide the latest products and maintain strong relationships. Any disruptions in the supply chain, such as delays or quality issues, could impact the company's ability to meet customer demand and maintain customer satisfaction.

    6. Online competition: As more consumers shift towards online shopping, Footasylum faces increased competition from e-commerce platforms. If the company is unable to effectively compete in the online space, it may lose out on potential sales.

    7. Brand perception: Footasylum's brand image and perception among consumers can influence its success. Negative perceptions, such as poor customer service or low-quality products, may deter customers from making purchases.

    8. International expansion: While Footasylum has expanded into international markets, it may face challenges in adapting to different cultural preferences and consumer behaviors, potentially hindering its growth and success in new markets.

    What are the 4 areas of SWOT analysis explain?

    The four areas of SWOT analysis are Strengths, Weaknesses, Opportunities, and Threats.

    1. Strengths: This area focuses on identifying the internal factors that give an organization a competitive advantage or unique capabilities. These could include strong brand recognition, a skilled workforce, proprietary technology, or efficient processes. By understanding their strengths, organizations can leverage them to maximize their potential and differentiate themselves from competitors.

    2. Weaknesses: This area involves identifying the internal factors that hinder an organization's performance or put it at a disadvantage. These could include lack of resources, outdated technology, poor management, or inefficient processes. By recognizing weaknesses, organizations can work on improving or mitigating them to enhance their overall performance.

    3. Opportunities: This area examines the external factors that could potentially benefit an organization or create favorable conditions for growth. Opportunities could arise from emerging markets, changing customer needs, advancements in technology, or favorable government policies. By identifying and seizing opportunities, organizations can expand their market share, introduce new products or services, or enter new markets.

    4. Threats: This area focuses on the external factors that could negatively impact an organization's performance or pose risks. Threats could include intense competition, changing consumer preferences, economic downturns, legal or regulatory changes, or disruptive technologies. By recognizing threats, organizations can develop strategies to mitigate risks and protect their market position.

    Overall, SWOT analysis helps organizations gain a comprehensive understanding of their internal strengths and weaknesses, as well as the external opportunities and threats they face. This analysis can inform strategic decision-making, resource allocation, and risk management, enabling organizations to make informed choices and improve their overall performance.

    What are SWOT analysis opportunities and threats?

    Opportunities and threats are two components of a SWOT analysis, which stands for Strengths, Weaknesses, Opportunities, and Threats.

    Opportunities are external factors that can be advantageous to an organization. These factors can create new avenues for growth, expansion, or improvement. Some examples of opportunities could include emerging markets, technological advancements, changes in consumer behavior, or new government regulations.

    Threats, on the other hand, are external factors that can potentially harm an organization's performance or viability. These factors can pose challenges or obstacles that need to be addressed. Some examples of threats could include intense competition, economic downturns, changing market trends, regulatory changes, or technological disruptions.

    It is essential for organizations to identify and analyze both opportunities and threats as part of the SWOT analysis process in order to develop effective strategies and make informed decisions.

    What is an example of so in SWOT analysis?

    An example of "so" in SWOT analysis is a company's internal strength in terms of its strong brand reputation and customer loyalty. This is an important positive factor that the company can leverage to gain a competitive advantage in the market.

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