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Electronic Arts: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 03, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Electronic Arts (EA) in 2023. As one of the leading video game companies globally, EA has a unique approach to generating revenue through the sale of games, microtransactions, and subscription services. By examining EA's strengths, weaknesses, opportunities, and threats, we can gain insights into its current position in the market. Additionally, we will explore the competitive landscape, highlighting key rivals that pose challenges or opportunities for EA in the coming years.

    What You Will Learn:

    • Who owns Electronic Arts and the significance of ownership in the gaming industry
    • The mission statement of Electronic Arts and its impact on the company's strategic direction
    • How Electronic Arts generates revenue and the key factors driving its financial success
    • An overview of Electronic Arts' business model canvas and its implications for the company's operations
    • Identification of Electronic Arts' main competitors and their potential impact on the gaming market
    • A comprehensive SWOT analysis of Electronic Arts, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Electronic Arts?

    Major Shareholders of Electronic Arts

    Electronic Arts (EA) is a leading global interactive entertainment software company. With its vast portfolio of popular video games, EA has garnered a significant following and amassed a substantial market value. However, who exactly owns Electronic Arts? Let's take a closer look at some of the major shareholders of this prominent gaming company.

    Institutional Investors

    Institutional investors play a crucial role in the ownership structure of Electronic Arts. These investors include mutual funds, pension funds, and other financial institutions that manage funds on behalf of their clients. Such investors often hold large positions in companies like EA due to the potential for long-term growth and profitability.

    One of the prominent institutional investors in Electronic Arts is The Vanguard Group. As of the latest available data, The Vanguard Group holds a substantial stake in EA, making them one of the largest shareholders. Other institutional investors, such as BlackRock and State Street Corporation, also hold significant positions in the company.

    Founders and Key Executives

    Founders and key executives of Electronic Arts also hold noteworthy ownership stakes in the company. These individuals have played a crucial role in shaping EA's success and continue to be invested in its growth.

    One notable founder and major shareholder is Trip Hawkins, who founded EA in 1982. Although Hawkins is no longer actively involved in the day-to-day operations of the company, he still retains a significant ownership stake. Similarly, Andrew Wilson, the current CEO of EA, also holds a substantial amount of shares in the company.

    Individual and Retail Investors

    Individual and retail investors also contribute to the ownership of Electronic Arts. These investors, who may include avid gamers and enthusiasts, often acquire EA shares through stock exchanges or investment platforms.

    Due to the popularity of EA's games and its presence in the gaming industry, many individual investors are drawn to owning a piece of the company. Whether it be through direct stock purchases or investment in exchange-traded funds (ETFs) that include EA in their holdings, these investors collectively contribute to the ownership landscape of Electronic Arts.


    Electronic Arts is owned by a diverse group of shareholders, including institutional investors, founders, key executives, and individual investors. This varied ownership structure reflects the widespread interest in EA's video games and the potential for growth in the gaming industry. As the company continues to innovate and release new titles, it will be interesting to see how the ownership landscape evolves.

    What is the mission statement of Electronic Arts?

    The Mission Statement of Electronic Arts: Connecting and Inspiring Through the Power of Play

    Electronic Arts (EA) is a leading global interactive entertainment software company that develops, publishes, and distributes video games across various platforms. With a strong presence in the gaming industry, EA has a clear mission statement that guides its operations and strategic decisions.

    The mission statement of Electronic Arts is to "inspire the world to play" and it encompasses the company's commitment to creating engaging and immersive gaming experiences for players worldwide. EA believes in the power of play to connect people, foster creativity, and entertain, and their mission statement reflects this belief.

    Fostering Connection and Community

    At the core of EA's mission statement is the idea of connecting people through the joy of gaming. EA aims to build communities where players can come together, interact, and share experiences. By creating multiplayer and online gaming experiences, EA encourages collaboration, competition, and socialization among players. The company recognizes the importance of fostering a sense of belonging and camaraderie within their gaming communities.

    Inspiring Creativity and Innovation

    Another key aspect of EA's mission statement is its commitment to inspiring creativity and innovation. EA aims to push the boundaries of gaming technology and storytelling, constantly seeking new ways to captivate players and deliver unique experiences. The company invests in research and development to stay at the forefront of gaming advancements, ensuring that their games are not only visually stunning but also offer innovative gameplay mechanics.

    Entertainment that Transcends Boundaries

    EA's mission statement also emphasizes their dedication to providing entertainment that transcends boundaries. The company aims to create games that are accessible and inclusive, appealing to a diverse audience. Whether it's through immersive storytelling, engaging gameplay, or stunning visuals, EA strives to deliver entertainment that captivates players of all ages, backgrounds, and skill levels. Their mission statement highlights their commitment to ensuring that everyone can find enjoyment in their games, regardless of their gaming experience or preferences.

    In conclusion, Electronic Arts' mission statement revolves around connecting and inspiring through the power of play. By fostering connection, inspiring creativity, and delivering entertainment that transcends boundaries, EA aims to create immersive gaming experiences that captivate players worldwide.

    How does Electronic Arts make money?

    Revenue streams

    Electronic Arts (EA) is a leading global interactive entertainment software company that generates its revenue through various streams. Let's take a closer look at how EA makes money:

    Game sales

    One of the primary sources of revenue for EA is game sales. They develop and publish a wide range of popular video games, including well-known franchises such as FIFA, Madden NFL, Battlefield, and The Sims. These games are sold in both physical and digital formats, with a significant portion of sales coming from online platforms such as Origin, PlayStation Network, and Xbox Live. EA's ability to consistently deliver high-quality games that cater to diverse audiences contributes significantly to their game sales revenue.

    In-game purchases

    In recent years, EA has increasingly relied on in-game purchases as a significant revenue stream. Many of their games incorporate microtransactions, allowing players to purchase additional content, virtual currency, or cosmetic items to enhance their gaming experience. These purchases, often referred to as "loot boxes" or "micro-DLC," have proven to be highly lucrative for EA. Popular games like FIFA Ultimate Team and Apex Legends have successfully monetized their player base through in-game purchases, driving substantial revenue growth for the company.

    Subscription services

    EA has also embraced the subscription model to generate revenue. With the introduction of EA Play (formerly known as EA Access), users can pay a monthly or annual fee to access a library of EA games. Subscribers enjoy benefits such as early access to new game releases, exclusive in-game content, and discounts on purchases. By providing a comprehensive gaming experience through subscription services, EA has attracted a loyal customer base, further bolstering its revenue streams.

    Licensing and partnerships

    Another significant source of revenue for EA comes from licensing and partnerships. EA holds exclusive licenses with major sports organizations, including the National Football League (NFL) and the Union of European Football Associations (UEFA). These partnerships enable EA to create and sell games featuring authentic teams, players, and stadiums, which attracts a vast fan base. Additionally, EA collaborates with other companies to develop and publish games based on popular intellectual properties, such as Star Wars, resulting in lucrative licensing deals.

    Live services

    Live services, such as online multiplayer and live events, also contribute to EA's revenue. Many of their games offer online multiplayer modes, encouraging players to engage with each other in a dynamic gaming environment. EA regularly organizes live events, tournaments, and competitions, which not only enhance the gaming experience but also generate additional revenue through ticket sales and sponsorships. These live services not only keep players engaged but also provide an ongoing revenue stream for EA.

    In summary, Electronic Arts generates revenue through various channels, including game sales, in-game purchases, subscription services, licensing and partnerships, and live services. By diversifying its revenue streams and adapting to changing consumer preferences, EA continues to thrive in the competitive gaming industry.

    Electronic Arts Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps organizations visualize, analyze, and design their business models. It is a one-page framework that provides a comprehensive overview of the key components and relationships that make up a business.

    Key Components of Electronic Arts' Business Model Canvas

    1. Key Partnerships: Electronic Arts (EA) has formed strategic partnerships with various stakeholders to enhance its business model. These partnerships include collaborations with game developers, hardware manufacturers, and licensing agreements with sports leagues and entertainment franchises. By partnering with these entities, EA is able to access a wide range of resources, expertise, and intellectual properties to develop and distribute its games.

    2. Key Activities: The primary activities of EA revolve around game development, publishing, and distribution. The company invests heavily in the creation of high-quality and engaging games across multiple genres and platforms. EA also focuses on marketing and promoting its games through various channels, such as online advertising, social media, and partnerships with influencers and content creators.

    3. Key Resources: EA's key resources include its talented workforce of game developers, designers, artists, and engineers who are responsible for creating innovative and immersive gaming experiences. The company also relies on advanced technology infrastructure, software tools, and intellectual properties (IPs) to support its game development and distribution processes.

    4. Value Proposition: EA aims to provide value to its customers by delivering compelling and immersive gaming experiences. The company focuses on creating games that captivate players, offering a combination of stunning visuals, engaging gameplay, and rich storytelling. EA's strong portfolio of popular franchises, such as FIFA, Madden NFL, and The Sims, further enhances its value proposition by catering to a diverse range of gaming preferences.

    5. Customer Segments: EA targets a wide range of customer segments, including casual gamers, hardcore gamers, and sports enthusiasts. The company develops games for various platforms, including consoles, PCs, and mobile devices, to cater to the preferences and needs of different customer segments. EA also offers subscription-based services, such as EA Play, to provide additional value and benefits to its loyal customers.

    6. Customer Relationships: EA focuses on building and maintaining strong customer relationships through various means. The company engages with its customers through online communities, forums, and social media platforms to gather feedback, address concerns, and foster a sense of community among gamers. EA also provides customer support services, including troubleshooting and technical assistance, to ensure a positive gaming experience.

    7. Channels: EA utilizes multiple channels to reach its customers and distribute its games. These channels include online marketplaces, such as Steam and Origin, retail stores, and mobile app stores. The company also leverages its partnerships with hardware manufacturers, such as Sony and Microsoft, to sell games through console-specific platforms.

    8. Cost Structure: EA's cost structure is primarily driven by game development and marketing expenses. The company invests significant resources in research and development to create innovative and high-quality games. Marketing and promotional activities, including advertising campaigns and influencer partnerships, also contribute to the company's cost structure. Additionally, ongoing support and maintenance of online gaming platforms and customer support services incur operational costs.

    9. Revenue Streams: EA generates revenue through various streams, including game sales, in-game purchases, and subscription-based services. The company sells physical copies and digital downloads of its games, often with additional downloadable content (DLC) or expansion packs. In-game purchases, such as virtual currency and cosmetic items, provide additional revenue opportunities. Subscription-based services, like EA Play, offer access to a library of games and exclusive benefits for a recurring fee.


    Electronic Arts' business model canvas provides a comprehensive overview of the key components and relationships that drive the company's success. Through strategic partnerships, innovative game development, and a focus on customer value, EA continues to thrive in the highly competitive gaming industry. By understanding and analyzing these components, stakeholders can gain insights into EA's business strategy and its ability to deliver exceptional gaming experiences to its diverse customer base.

    Which companies are the competitors of Electronic Arts?

    Major Competitors of Electronic Arts

    Electronic Arts (EA) is one of the leading video game companies in the world, known for its popular franchises like FIFA, Madden NFL, and The Sims. However, in this highly competitive industry, several other companies vie for market share and consumer attention. Let's take a closer look at some of the major competitors of Electronic Arts:

    1. Activision Blizzard

    Activision Blizzard is a formidable competitor of EA, boasting a diverse portfolio of successful franchises such as Call of Duty, World of Warcraft, and Overwatch. The company has a strong track record in both console and PC gaming, and its ability to consistently deliver high-quality titles has earned it a loyal fan base.

    2. Take-Two Interactive

    Take-Two Interactive is another prominent competitor in the gaming industry. They are widely recognized for their critically acclaimed and commercially successful franchises, including Grand Theft Auto, Red Dead Redemption, and NBA 2K. With a focus on immersive storytelling and realistic gameplay, Take-Two Interactive consistently delivers top-tier gaming experiences.

    3. Ubisoft

    Ubisoft is a global gaming company known for its diverse range of franchises, such as Assassin's Creed, Far Cry, and Tom Clancy's Rainbow Six. With a strong emphasis on open-world exploration and interactive storytelling, Ubisoft has captured the attention of millions of players worldwide, making it a significant competitor to EA.

    4. Sony Interactive Entertainment

    While not a direct competitor in terms of game development, Sony Interactive Entertainment (SIE) poses a significant challenge to EA through its PlayStation platform. SIE's dominance in the console market with the PlayStation 4 and now the PlayStation 5 allows them to attract exclusive titles and secure a substantial player base. This, in turn, affects EA's market share and competitiveness.

    5. Microsoft Studios

    Similar to Sony Interactive Entertainment, Microsoft Studios is a competitor that operates through its Xbox gaming platform. By acquiring various game development studios and launching exclusive titles, Microsoft has strengthened its position in the industry. This places them in direct competition with EA, particularly for console gamers.

    These are just a few of the major competitors of Electronic Arts in the gaming industry. While EA has established itself as a leader with its strong franchises and innovative gameplay experiences, staying ahead in this competitive landscape requires continuous innovation and the ability to adapt to evolving consumer preferences.

    Electronic Arts SWOT Analysis


    1. Strong portfolio of popular game franchises: Electronic Arts (EA) owns and develops some of the most successful and beloved game franchises in the industry, such as FIFA, Madden NFL, The Sims, Battlefield, and Need for Speed. These franchises enjoy a dedicated fan base and consistently generate high sales revenue for the company.

    2. Robust distribution network: EA has established strong relationships with various distribution channels, including online platforms, retailers, and console manufacturers. This extensive network allows the company to reach a wide audience and ensure the availability of its games in both physical and digital formats.

    3. Technological innovation: EA has a reputation for embracing technological advancements. The company actively invests in research and development to enhance the gaming experience, incorporating cutting-edge graphics, realistic physics, and immersive storytelling into their games. This commitment to innovation helps EA stay competitive in the rapidly evolving gaming industry.


    1. Dependence on a few key franchises: While EA's popular franchises are a significant strength, they also pose a potential weakness. The company heavily relies on these franchises for a substantial portion of its revenue. If any of these franchises face declining popularity or fail to meet expectations, it could significantly impact EA's financial performance.

    2. Negative reputation in the gaming community: Over the years, EA has faced criticism from gamers regarding its business practices, including aggressive monetization strategies, loot boxes, and microtransactions. These practices have led to negative sentiment and a tarnished reputation among some segments of the gaming community, which could potentially impact player trust and loyalty.

    3. Lack of diversity in game genres: Although EA has a strong portfolio of successful franchises, there is a lack of diversity in terms of game genres. The majority of EA's revenue comes from sports games, leaving the company vulnerable to changes in consumer preferences or market trends. Diversifying their game offerings could mitigate this weakness and expand their target audience.


    1. Growth in mobile gaming: The mobile gaming market continues to experience rapid growth and represents a significant opportunity for EA. Expanding their presence in this market through the development of mobile versions or spin-offs of their popular franchises could tap into a larger player base and increase revenue streams.

    2. Expansion into emerging markets: Emerging markets, such as China, India, and Brazil, offer immense potential for the gaming industry. EA can leverage its strong portfolio and expertise to penetrate these markets and capture a new audience. Localizing games, partnering with regional companies, and understanding cultural preferences will be crucial for success in these markets.

    3. Rise of esports: The esports industry has witnessed tremendous growth, attracting a massive global audience. EA has the opportunity to capitalize on this trend by organizing and sponsoring esports tournaments for their popular franchises. This would not only increase brand visibility but also create additional revenue streams through advertising, sponsorship, and in-game purchases.


    1. Intense competition: The gaming industry is highly competitive, with numerous established players and new entrants vying for market share. EA faces competition from both major publishers and independent developers, making it crucial for the company to continually innovate, deliver high-quality games, and adapt to changing consumer preferences.

    2. Piracy and game sharing: The ease of digital game distribution has contributed to an increase in piracy and game sharing, which can result in lost sales and revenue for EA. The company must invest in robust anti-piracy measures and implement strategies to encourage legitimate purchases, such as offering exclusive in-game content or multiplayer features.

    3. Technological advancements and platform shifts: Rapid advancements in technology, such as the introduction of new gaming consoles or virtual reality platforms, can present both opportunities and threats for EA. While embracing new platforms can unlock new revenue streams, it also requires significant investments and the risk of alienating existing player bases. EA must carefully navigate these shifts and ensure their games are compatible with emerging technologies to remain relevant in the market.

    Key Takeaways

    • Electronic Arts is a publicly traded company, so it is owned by shareholders who hold its stock.
    • The mission statement of Electronic Arts is to inspire the world to play and to deliver experiences that are the best on the planet.
    • Electronic Arts primarily generates revenue through the sale of video games and related digital content, including in-game purchases and subscriptions.
    • The Electronic Arts Business Model Canvas encompasses key elements such as value proposition, customer segments, channels, revenue streams, and key resources and activities.
    • Competitors of Electronic Arts include major players in the gaming industry such as Activision Blizzard, Take-Two Interactive, and Ubisoft.
    • In terms of SWOT analysis, Electronic Arts' strengths include a strong portfolio of popular game franchises, while weaknesses may include occasional controversies and public backlash. Opportunities lie in the growth of digital gaming and emerging markets, while threats could include competition and changing consumer preferences.


    In conclusion, Electronic Arts (EA) is a leading player in the gaming industry, known for its popular and innovative games. As for ownership, EA is a publicly traded company, meaning it is owned by the shareholders who hold its stocks.

    The mission statement of EA revolves around bringing joy and entertainment to players through its high-quality gaming experiences. With a focus on creativity, innovation, and collaboration, EA aims to create games that inspire and connect players worldwide.

    EA generates revenue through various channels, including game sales, in-game purchases, and digital content subscriptions. Additionally, the company earns significant revenue through licensing and partnerships with other brands and organizations.

    By using the Business Model Canvas, we can understand how EA operates. The Canvas reveals key aspects such as value proposition, customer segments, channels, and revenue streams. This model allows EA to strategically position itself in the market and ensure sustainable growth.

    In terms of competition, EA faces rivalry from several companies in the gaming industry. Some of its major competitors include Activision Blizzard, Ubisoft, Take-Two Interactive, and Sony Interactive Entertainment. These companies continually strive to develop and publish popular games, creating a dynamic and competitive landscape.

    Lastly, conducting a SWOT analysis on EA helps us identify its strengths, weaknesses, opportunities, and threats. EA's strengths lie in its strong brand reputation, extensive gaming portfolio, and global presence. However, weaknesses such as occasional controversies and dependence on key franchises exist. Opportunities lie in emerging markets and technological advancements, while threats include intense competition and changing consumer preferences.

    Overall, EA's ownership, mission statement, revenue generation, business model, competition, and SWOT analysis all contribute to understanding its position in the gaming industry. As the company continues to evolve and adapt to the ever-changing landscape, it remains a key player in shaping the future of gaming.


    How might a SWOT analysis have helped electronic arts?

    A SWOT analysis could have helped Electronic Arts (EA) in several ways:

    1. Identifying strengths: The analysis would have allowed EA to recognize its strong points, such as its strong brand recognition, diverse portfolio of popular game titles, and expertise in developing high-quality games. Understanding these strengths could have helped EA capitalize on them and maintain a competitive advantage.

    2. Identifying weaknesses: A SWOT analysis would have highlighted any weaknesses within EA's operations or strategies. This could include areas such as limited innovation, potential issues with customer satisfaction, or weaknesses in certain game genres. Recognizing these weaknesses would have allowed EA to address them and improve its overall performance.

    3. Identifying opportunities: The analysis would have enabled EA to identify potential opportunities for growth and expansion. This could include emerging markets, new gaming technologies, or untapped target demographics. By recognizing these opportunities, EA could have developed strategies to capitalize on them and increase its market share.

    4. Identifying threats: A SWOT analysis would have helped EA understand the potential threats it faced in the gaming industry. This could include competition from other game developers, rapidly changing technology trends, or shifts in consumer preferences. By recognizing these threats, EA could have developed contingency plans to mitigate their impact and stay ahead of the competition.

    Overall, a SWOT analysis would have provided EA with a comprehensive understanding of its internal strengths and weaknesses, as well as the external opportunities and threats it faced. This knowledge would have allowed EA to make informed decisions, develop targeted strategies, and adapt to the ever-changing gaming industry.

    What is SWOT analysis on digital technology?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats associated with a particular business or project. When applied to digital technology, SWOT analysis helps assess the internal and external factors that can impact the success of digital initiatives. Here's how the SWOT analysis can be applied to digital technology:

    1. Strengths:
    • Advanced capabilities: Digital technology offers a wide range of advanced capabilities like automation, data analytics, artificial intelligence, etc., which can improve efficiency and effectiveness.
    • Scalability: Digital technology allows businesses to scale their operations easily and reach a larger audience.
    • Cost-effective: Digital solutions are often more cost-effective than traditional methods, reducing expenses and increasing profitability.
    • Real-time feedback: Digital technology enables businesses to gather real-time feedback from customers, helping in quick decision-making and continuous improvement.
    1. Weaknesses:
    • Skill gaps: Digital technology requires skilled professionals to develop, manage, and maintain technology infrastructure. Skill gaps can hinder the successful implementation of digital initiatives.
    • Security concerns: Digital technology introduces new security risks like data breaches, cyberattacks, and privacy concerns, which need to be addressed to maintain trust and protect sensitive information.
    • Infrastructure requirements: Implementing digital technology may require significant investments in infrastructure, such as hardware, software, and network capabilities.
    1. Opportunities:
    • Market expansion: Digital technology opens up new markets and customer segments, allowing businesses to expand their reach and tap into new revenue streams.
    • Enhanced customer experience: Digital technology enables businesses to provide personalized and seamless customer experiences, leading to increased customer satisfaction and loyalty.
    • Innovation potential: Digital technology encourages innovation by providing tools and platforms for experimentation, product development, and process improvement.
    1. Threats:
    • Competitive pressure: Digital technology has lowered barriers to entry, making it easier for competitors to enter the market and disrupt existing businesses.
    • Rapid technological changes: The digital landscape is constantly evolving, and businesses need to keep up with emerging technologies to remain competitive. Failure to adapt can lead to obsolescence.
    • Legal and regulatory challenges: Digital technology is subject to various legal and regulatory frameworks, including privacy laws, data protection regulations, and intellectual property rights, which can pose challenges and liabilities.

    By analyzing these factors, organizations can develop strategies to leverage strengths, address weaknesses, capitalize on opportunities, and mitigate threats in the digital technology space.

    What is the mission statement of electronic arts?

    Electronic Arts (EA) does not have an official mission statement, but it does have a set of guiding principles that reflect its core values and objectives. These principles are:

    1. Inspire and fulfill the curiosity of players.
    2. Put players first in everything they do.
    3. Foster an inclusive and diverse environment.
    4. Act with integrity, respect, and fairness.
    5. Constantly innovate and take risks.
    6. Strive to be the best in all areas of business.

    While these guiding principles do not constitute a traditional mission statement, they provide insight into EA's overall approach and goals as a company.

    What is the business strategy of electronic arts?

    Electronic Arts (EA) is a leading global interactive entertainment software company that develops, publishes, and distributes video games and related content. The business strategy of Electronic Arts can be summarized as follows:

    1. Focus on Franchise Development: EA focuses on developing and expanding successful franchises that have a loyal fan base. They invest in creating high-quality game titles and regularly release sequels, expansions, and downloadable content to keep players engaged and generate long-term revenue.

    2. Embrace Digital Transformation: EA has embraced the shift towards digital distribution and online gaming. They have developed their own digital platform, EA Origin, which allows users to purchase and download games directly. This strategy reduces distribution costs and enables faster and more frequent content updates.

    3. Expansion into Mobile Gaming: EA recognized the growing popularity of mobile gaming and has expanded its presence in this segment. They have acquired mobile game development studios and released popular mobile game titles like FIFA Mobile, Madden NFL Mobile, and The Sims Mobile. This diversification allows EA to reach a broader audience and tap into the lucrative mobile gaming market.

    4. Live Services and In-Game Purchases: EA focuses on generating recurring revenue through live services and in-game purchases. They offer additional content, such as expansion packs, cosmetic items, and virtual currency, to enhance the gaming experience. This strategy capitalizes on the increased demand for personalization and customization within games.

    5. Partnerships and Licensing: EA collaborates with other entertainment companies, sports leagues, and teams to secure licensing rights for popular franchises, such as FIFA, Madden NFL, and Star Wars. These partnerships enable EA to leverage established brands and capture the attention of passionate fan bases.

    6. Focus on Player Engagement and Retention: EA emphasizes player engagement and retention by continuously updating and improving their games based on player feedback. They invest in live events, competitions, and community-building features to foster a sense of belonging and loyalty among players.

    7. Sustainability and Social Responsibility: EA has committed to promoting sustainability and social responsibility within its operations. They strive to reduce their environmental impact, support diversity and inclusion, and give back to the communities in which they operate. This strategy aligns with the expectations of socially conscious consumers and supports the long-term reputation of the company.

    Overall, EA's business strategy revolves around creating and expanding successful franchises, embracing digital distribution and mobile gaming, generating recurring revenue through live services and in-game purchases, forming strategic partnerships, focusing on player engagement, and demonstrating corporate responsibility.

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