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Company > Dun & Bradstreet: Business Model, SWOT Analysis, and Competitors 2023

Dun & Bradstreet: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 24, 2023

Inside This Article


    Dun & Bradstreet, a renowned global provider of commercial data and analytics, has been a key player in the business information industry for decades. This article delves into their business model, examining how they leverage data to deliver valuable insights and solutions to businesses worldwide. Additionally, a comprehensive SWOT analysis is conducted to shed light on Dun & Bradstreet's strengths, weaknesses, opportunities, and threats. Furthermore, this analysis also explores the key competitors in the market, providing a holistic understanding of the company's position and potential growth in the year 2023.

    What You Will Learn:

    • Who owns Dun & Bradstreet and the significance of its ownership in the business landscape.
    • The mission statement of Dun & Bradstreet and how it guides the company's operations and goals.
    • How Dun & Bradstreet generates revenue and the various sources of its income.
    • An in-depth explanation of Dun & Bradstreet's Business Model Canvas and how it helps the company create value and sustain its competitive advantage.
    • Insight into the main competitors of Dun & Bradstreet and the competitive landscape in which the company operates.
    • A comprehensive SWOT analysis of Dun & Bradstreet, including its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Dun & Bradstreet?

    Ownership History of Dun & Bradstreet

    Dun & Bradstreet, a renowned global provider of business information and commercial data analytics, has had an interesting ownership history over the years. Let's delve into the significant milestones that have shaped the ownership structure of this influential company.

    Foundation and Early Years

    Dun & Bradstreet was founded in 1841 by Lewis Tappan and Benjamin Douglass, making it one of the oldest continuously operating companies in the United States. Initially, the company focused on providing credit information to businesses, aiding them in making informed decisions about potential clients and partners.

    Expansion and Acquisition

    As the years passed, Dun & Bradstreet experienced substantial growth and expanded its operations. In 1859, the company was acquired by Robert Graham Dun, who introduced innovative credit reporting practices and established Dun's Mercantile Agency. This acquisition marked a turning point in the company's history, propelling it towards becoming a dominant player in the commercial information industry.

    Ownership Changes in the 20th Century

    In the early 20th century, control of Dun & Bradstreet shifted to a consortium of major banks, including J.P. Morgan & Co., the First National Bank of New York, and the National City Bank. This consortium, known as the Dun & Bradstreet Company, was formed to manage the company's operations collectively.

    Acquisition by R.R. Donnelley & Sons

    In 2000, Dun & Bradstreet was acquired by R.R. Donnelley & Sons, a leading provider of business communication solutions. This acquisition helped Dun & Bradstreet strengthen its capabilities by leveraging R.R. Donnelley's extensive resources and expertise. However, the ownership change was short-lived, as Dun & Bradstreet once again underwent a significant transformation.

    Privatization and Return to Independence

    In 2018, a group of investors led by CC Capital, Cannae Holdings, and Thomas H. Lee Partners acquired Dun & Bradstreet in a landmark deal. This privatization marked the return of Dun & Bradstreet to independent ownership, allowing the company to focus on its core business and strategic growth initiatives.

    Current Ownership

    As of now, Dun & Bradstreet remains under the ownership of CC Capital, Cannae Holdings, and Thomas H. Lee Partners. This investor group continues to support the company's mission of providing valuable insights, data, and analytics to help businesses make well-informed decisions.


    The ownership history of Dun & Bradstreet showcases a series of transformations and strategic acquisitions that have shaped the company into what it is today. From its humble beginnings to its current status as a privately owned global leader, Dun & Bradstreet continues to innovate and deliver essential business intelligence to organizations worldwide.

    What is the mission statement of Dun & Bradstreet?

    The Mission Statement of Dun & Bradstreet

    Dun & Bradstreet is a global leader in commercial data and insights. The company's mission statement can be summarized as follows:

    "To help businesses make informed decisions and drive sustainable growth by providing accurate and reliable data, insights, and analytics."

    Dun & Bradstreet's mission statement reflects its commitment to empowering businesses with the tools they need to succeed in today's complex and data-driven marketplace. The company understands that accurate and reliable data is crucial for making informed decisions and driving sustainable growth.

    With over 175 years of experience, Dun & Bradstreet has established itself as a trusted provider of commercial data and insights. The company leverages advanced technology and analytics to collect, analyze, and interpret vast amounts of data from various sources. By doing so, Dun & Bradstreet enables businesses to gain valuable insights into market trends, customer behavior, and industry dynamics.

    The mission statement also highlights Dun & Bradstreet's focus on helping businesses make informed decisions. In an era of information overload, it can be challenging for organizations to sift through the vast amount of data available. Dun & Bradstreet simplifies this process by providing curated and relevant information that businesses can readily utilize.

    Moreover, Dun & Bradstreet recognizes the importance of driving sustainable growth for businesses. By offering accurate data and insights, the company enables organizations to identify opportunities, mitigate risks, and optimize their operations effectively. This, in turn, promotes long-term success and sustainability.

    In summary, Dun & Bradstreet's mission statement emphasizes its commitment to providing accurate, reliable, and actionable data and insights to help businesses make informed decisions and drive sustainable growth. Through their expertise and advanced analytics capabilities, Dun & Bradstreet plays a vital role in empowering organizations to navigate the complexities of the modern business landscape.

    How does Dun & Bradstreet make money?

    Data Subscriptions

    One of the primary ways Dun & Bradstreet generates revenue is through data subscriptions. As a leading provider of business information and insights, Dun & Bradstreet offers a wide range of data solutions to companies across various industries. These data subscriptions provide organizations with access to comprehensive and up-to-date information about businesses, including financial data, credit scores, industry trends, and more.

    By offering valuable and reliable data, Dun & Bradstreet attracts a diverse customer base that includes financial institutions, marketing agencies, supply chain companies, and sales organizations. These customers rely on Dun & Bradstreet's data subscriptions to make informed decisions, mitigate risks, identify potential business opportunities, and enhance their overall business operations.

    Risk Management Solutions

    Another significant source of revenue for Dun & Bradstreet comes from its risk management solutions. With their extensive database and analytical capabilities, Dun & Bradstreet helps businesses assess and manage risks associated with their partners, suppliers, and customers. This includes evaluating the financial stability and creditworthiness of other companies, identifying potential compliance issues, and monitoring changes in the business landscape that may impact their operations.

    By offering risk management solutions, Dun & Bradstreet helps companies minimize their exposure to financial and operational risks, which in turn helps them protect their bottom line. In an increasingly complex and interconnected business world, the demand for such services continues to grow, making risk management a lucrative revenue stream for Dun & Bradstreet.

    Analytics and Insights

    Dun & Bradstreet also generates revenue through its analytics and insights services. Leveraging their vast repository of business data, Dun & Bradstreet provides companies with actionable insights and analytical tools to drive growth and improve decision-making. These services range from market research and competitive analysis to predictive modeling and customer segmentation.

    By offering advanced analytics and insights, Dun & Bradstreet empowers organizations to make data-driven decisions, optimize their marketing strategies, and gain a competitive edge in the market. This revenue stream appeals to businesses looking to extract meaningful insights from the vast amounts of data available and translate them into actionable strategies for success.

    Consulting and Advisory Services

    Additionally, Dun & Bradstreet offers consulting and advisory services to businesses seeking expert guidance in areas such as risk management, compliance, and supply chain optimization. Leveraging their industry expertise and extensive data resources, Dun & Bradstreet provides customized solutions and recommendations tailored to the specific needs and challenges of each client.

    By offering consulting and advisory services, Dun & Bradstreet not only generates revenue but also establishes itself as a trusted partner in helping businesses navigate complex and ever-changing business landscapes. This revenue stream allows Dun & Bradstreet to leverage its knowledge and experience to deliver value-added services and solutions to its clients.

    In conclusion, Dun & Bradstreet generates revenue through various channels, including data subscriptions, risk management solutions, analytics and insights, and consulting and advisory services. These revenue streams underscore the company's commitment to providing businesses with the information and tools they need to make informed decisions, manage risks, and drive growth.

    Dun & Bradstreet Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that provides a visual representation of a company's business model. It consists of nine building blocks that outline the key elements required for a successful business. These building blocks include customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.

    Understanding Dun & Bradstreet's Business Model Canvas

    Dun & Bradstreet, a leading provider of commercial data and analytics, utilizes the Business Model Canvas to illustrate how they create, deliver, and capture value in their industry. Let's explore each building block in Dun & Bradstreet's Business Model Canvas:

    Customer Segments

    Dun & Bradstreet primarily targets businesses and organizations of all sizes across various industries. They cater to the needs of global enterprises, small and medium-sized businesses (SMBs), government agencies, financial institutions, and more. By understanding the unique requirements of each customer segment, Dun & Bradstreet can tailor their solutions and services accordingly.

    Value Propositions

    Dun & Bradstreet offers a wide range of value propositions to its customers. These include accurate and comprehensive business data, insights, analytics, risk management solutions, credit reporting, compliance tools, and various other services. Their value propositions aim to help businesses make informed decisions, mitigate risks, improve operational efficiency, and drive growth.


    Dun & Bradstreet utilizes a multi-channel approach to reach its customers. They leverage a combination of direct sales teams, online platforms, strategic partnerships, and resellers to distribute their products and services. By employing different channels, Dun & Bradstreet ensures maximum market coverage and accessibility for their customers.

    Customer Relationships

    Building strong customer relationships is crucial for Dun & Bradstreet. They strive to establish long-term partnerships with their clients by providing exceptional customer service, personalized support, and ongoing engagement. Through proactive communication and continuous interaction, Dun & Bradstreet aims to understand their customers' evolving needs and deliver tailored solutions accordingly.

    Revenue Streams

    Dun & Bradstreet generates revenue through various sources. Their primary revenue stream comes from the sale of business data and analytics solutions. Additionally, they offer subscription-based services, licensing agreements, consulting services, and custom data solutions, which contribute to their overall revenue generation.

    Key Resources

    Dun & Bradstreet's key resources include their extensive database of business information, advanced data analytics tools, proprietary algorithms, expertise in data management, and a team of skilled professionals. These resources enable them to gather, analyze, and deliver accurate and reliable business insights to their customers.

    Key Activities

    The key activities of Dun & Bradstreet revolve around data collection, data analysis, data management, and delivering actionable insights. They continuously update and validate their database, employ advanced analytics to derive meaningful information, and develop innovative solutions to address their customers' business challenges.

    Key Partnerships

    To enhance their offerings and expand their reach, Dun & Bradstreet collaborates with strategic partners. They establish partnerships with technology providers, data providers, industry associations, and other organizations to enrich their data sources, access new markets, and create mutually beneficial opportunities.

    Cost Structure

    Dun & Bradstreet's cost structure primarily consists of data acquisition, data management, technology infrastructure, employee salaries, marketing expenses, and research and development costs. By efficiently managing their costs, Dun & Bradstreet aims to maintain profitability while delivering value to their customers.

    By analyzing Dun & Bradstreet's Business Model Canvas, it becomes evident that their business model revolves around leveraging their extensive data assets, advanced analytics capabilities, and customer-centric approach to deliver valuable insights and solutions to businesses worldwide.

    Which companies are the competitors of Dun & Bradstreet?

    Overview of Dun & Bradstreet

    Dun & Bradstreet is a leading provider of business information and insights. For over 180 years, they have been helping organizations make informed decisions by providing data and analytics on various aspects of businesses. They offer a wide range of solutions, including credit risk management, sales and marketing intelligence, supply chain management, and compliance solutions.

    Competitors of Dun & Bradstreet

    While Dun & Bradstreet is a prominent player in the business information industry, there are several competitors that offer similar services and solutions. Some of the key competitors of Dun & Bradstreet include:

    1. Experian

    Experian is a global leader in consumer and business credit reporting. They provide organizations with comprehensive data and analytical tools to manage credit risk, prevent fraud, and make informed business decisions. Experian's solutions are widely used by companies across various industries, making them a significant competitor to Dun & Bradstreet.

    2. Equifax

    Equifax is another major player in the business information industry, specializing in credit reporting and risk assessment. They offer a range of solutions to help businesses manage credit risk, verify identities, and drive marketing strategies. Equifax's extensive data coverage and advanced analytics make them a strong competitor to Dun & Bradstreet.

    3. S&P Global

    S&P Global is a leading provider of financial information and analytics. While their primary focus is on financial markets, they also offer business intelligence solutions that help organizations assess credit risk, analyze market trends, and make data-driven decisions. S&P Global's comprehensive financial data and analytics capabilities position them as a formidable competitor to Dun & Bradstreet.

    4. Moody's Analytics

    Moody's Analytics is a provider of financial intelligence and analytical tools. They specialize in credit risk assessment, economic forecasting, and regulatory compliance solutions. Moody's Analytics helps businesses understand and manage credit risk, ensuring informed decision-making. Their expertise in credit risk assessment makes them a direct competitor to Dun & Bradstreet.

    5. Bloomberg

    Bloomberg is a renowned provider of financial, business, and economic information. While their primary focus is on financial markets, they offer various solutions that help businesses gain insights into market trends, company performance, and industry analysis. Bloomberg's extensive data coverage and robust analytical tools make them a strong competitor to Dun & Bradstreet.


    Dun & Bradstreet faces competition from several major players in the business information industry. Companies like Experian, Equifax, S&P Global, Moody's Analytics, and Bloomberg offer similar solutions and services, making the industry highly competitive. However, Dun & Bradstreet's longstanding reputation, extensive data coverage, and advanced analytics capabilities continue to position them as a leader in the field.

    Dun & Bradstreet SWOT Analysis


    1. Global presence: Dun & Bradstreet (D&B) operates in more than 200 countries, providing its services to a wide range of clients worldwide. This extensive global network allows the company to offer comprehensive and up-to-date business data and insights on a global scale.

    2. Established brand reputation: With over 180 years of experience, D&B has built a strong brand reputation as a trusted provider of business data and analytics. Its long-standing presence in the market gives the company a competitive edge and enhances its credibility among customers.

    3. Wide range of data and analytics solutions: D&B offers a diverse portfolio of data and analytics solutions tailored to meet the specific needs of different industries and business functions. From credit risk management to sales and marketing solutions, the company's comprehensive offerings cater to a broad customer base.

    4. Data quality and accuracy: D&B is known for its high-quality and accurate business data. Through its robust data collection and validation processes, the company ensures that its customers have access to reliable information for making informed business decisions.


    1. Dependence on external data sources: While D&B has a vast database of business information, it relies on external sources to supplement its data. The accuracy and reliability of these external sources may vary, which could potentially impact the quality of D&B's offerings.

    2. Limited focus on small businesses: D&B primarily serves large enterprises and multinational corporations, often neglecting the needs of small and medium-sized businesses (SMBs). This narrow focus may limit the company's market reach and growth potential, particularly in the SMB segment.

    3. Integration challenges: As D&B continues to expand its product portfolio through acquisitions and partnerships, integrating different systems and platforms can be a complex task. The company needs to ensure seamless integration to provide a unified user experience and avoid any disruptions in service delivery.


    1. Growing demand for data-driven decision-making: In today's digital age, businesses increasingly rely on data-driven insights to make strategic decisions. This presents an opportunity for D&B to capitalize on the growing demand for its data and analytics solutions, helping organizations gain a competitive advantage.

    2. Expansion into emerging markets: D&B can explore untapped markets in emerging economies where there is a growing need for reliable business information. By tailoring its offerings to meet the unique requirements of these markets, the company can expand its global footprint and tap into new revenue streams.

    3. Innovation in data analytics: Advancements in technology, such as artificial intelligence and machine learning, present opportunities for D&B to enhance its data analytics capabilities. By leveraging these technologies, the company can provide more sophisticated insights and predictive analytics, further strengthening its value proposition.


    1. Increasing competition: The business data and analytics industry is highly competitive, with both established players and new entrants vying for market share. D&B faces the risk of losing customers to competitors who offer similar services or innovative solutions at more competitive prices.

    2. Data privacy and security concerns: As a provider of business data, D&B must navigate the evolving landscape of data privacy regulations and address concerns related to data security. Any data breaches or non-compliance with privacy regulations could harm the company's reputation and erode customer trust.

    3. Economic downturns: D&B's business performance is closely tied to the overall health of the global economy. During economic downturns, businesses may cut back on discretionary spending, including investments in data and analytics services. A prolonged economic downturn could adversely impact D&B's revenue growth.

    By conducting a SWOT analysis, we can gain a better understanding of Dun & Bradstreet's strengths, weaknesses, opportunities, and threats. This analysis allows us to assess the company's current position in the market and identify areas for improvement or potential avenues for growth.

    Key Takeaways

    • Dun & Bradstreet is owned by a group of investors led by CC Capital, Cannae Holdings, and Thomas H. Lee Partners.
    • The mission statement of Dun & Bradstreet is to help businesses make informed decisions and reduce risk through data-driven insights.
    • Dun & Bradstreet makes money primarily through the sale of its business data and analytics solutions to companies worldwide.
    • The Dun & Bradstreet Business Model Canvas highlights key elements such as customer segments, value propositions, channels, revenue streams, and key resources.
    • Competitors of Dun & Bradstreet include Experian, Equifax, and Moody's Analytics.
    • A SWOT analysis of Dun & Bradstreet reveals strengths such as a strong brand and extensive data coverage, weaknesses such as reliance on third-party data, opportunities in digital transformation, and threats from increasing competition and data privacy regulations.


    In conclusion, Dun & Bradstreet, a leading global provider of business data and insights, is owned by an investor group led by CC Capital, Cannae Holdings, and Thomas H. Lee Partners. The company's mission statement is to help organizations make informed decisions and achieve their goals by providing trusted and reliable data and analytics.

    Dun & Bradstreet generates revenue through various sources, including subscriptions to its data and analytics platforms, as well as its risk management and compliance solutions. The company also offers consulting services and custom data solutions, catering to the specific needs of its clients.

    By analyzing Dun & Bradstreet's Business Model Canvas, we can see how the company creates value by leveraging its vast data assets and expertise in delivering actionable insights to businesses across industries. The company focuses on key activities such as data collection, analysis, and distribution, supported by strategic partnerships and a strong customer base.

    In a competitive landscape, Dun & Bradstreet faces competition from companies like Experian, Equifax, and Moody's Analytics, who also offer business information and analytics services. However, Dun & Bradstreet's extensive data coverage, advanced analytical capabilities, and longstanding reputation give it a competitive edge in the market.

    A SWOT analysis of Dun & Bradstreet reveals its strengths in terms of its comprehensive data coverage and established brand, as well as opportunities for growth through technological advancements and expanding into new markets. The company also faces challenges such as data privacy concerns and increasing competition. However, with its strong market position and ongoing innovation, Dun & Bradstreet is well-positioned to navigate these challenges and continue to be a leader in the business data and insights industry.


    What are the 5 elements of SWOT analysis?

    The 5 elements of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths can include unique resources, expertise, strong brand reputation, or a loyal customer base.

    2. Weaknesses: These are the internal factors that place an organization at a disadvantage compared to its competitors. Weaknesses can include outdated technology, lack of skilled workforce, poor financial health, or limited market presence.

    3. Opportunities: These are the external factors that can be leveraged to benefit an organization. Opportunities can arise from market trends, changes in consumer behavior, new technologies, or emerging markets.

    4. Threats: These are the external factors that pose challenges or risks to an organization's success. Threats can include intense competition, economic downturns, regulatory changes, changing customer preferences, or new entrants in the market.

    5. Trends: This element is sometimes included as an additional component of SWOT analysis. Trends refer to the broader patterns or shifts in the industry or market that can impact an organization's strategy. This can include technological advancements, demographic changes, social or cultural shifts, or environmental factors.

    What is SWOT analysis for financial business?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization. In the context of a financial business, SWOT analysis can provide insights into the internal and external factors that may impact its performance. Here's how SWOT analysis can be applied to a financial business:

    1. Strengths:
    • Strong financial position: Assess the financial stability, liquidity, and profitability of the business.
    • Expertise and experience: Evaluate the knowledge and skills of employees, particularly in areas such as financial planning, investment management, and risk assessment.
    • Established client base: Consider the loyalty, size, and diversity of the customer base.
    • Technology and infrastructure: Identify technological advantages and infrastructure that enhance the efficiency and effectiveness of financial operations.
    1. Weaknesses:
    • Limited product or service offerings: Identify any gaps or weaknesses in the range of financial products or services provided.
    • Inadequate risk management: Assess the effectiveness of risk assessment and mitigation strategies.
    • Lack of market awareness or brand recognition: Evaluate the business's visibility and reputation in the market.
    • High overhead costs or inefficiencies: Identify areas where cost reduction or process improvements are needed.
    1. Opportunities:
    • Market expansion: Identify potential new markets or segments where the business can grow its customer base.
    • Technological advancements: Evaluate emerging technologies that can be leveraged to improve operations, customer experience, or product offerings.
    • Regulatory changes: Identify new regulations or policies that may create opportunities for the business.
    • Strategic partnerships or collaborations: Explore opportunities to collaborate with other financial institutions or businesses to enhance offerings or reach new customers.
    1. Threats:
    • Economic downturns: Assess the potential impact of economic downturns on the financial business.
    • Competitive landscape: Identify competitors and assess their strengths, weaknesses, and market share.
    • Changing customer preferences or demands: Evaluate evolving customer needs and preferences that may impact the business.
    • Regulatory compliance: Consider potential legal or regulatory changes that may affect the financial industry.

    By conducting a SWOT analysis, financial businesses can identify areas of improvement, capitalize on opportunities, and mitigate potential threats, ultimately helping them develop effective strategies to achieve their goals and objectives.

    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company website: Start by visiting the official website of the company you are interested in. Many companies include SWOT analysis or similar strategic information in their annual reports, investor presentations, or corporate social responsibility reports.

    2. Business databases: Utilize online business databases like Bloomberg, Hoovers, or MarketLine, which provide comprehensive company profiles and often include SWOT analysis. Some of these databases might require a subscription or access through a university or library.

    3. Financial news and analysis websites: Websites such as Reuters, Forbes, or CNBC often publish SWOT analyses or similar strategic assessments on various companies. You can search for specific companies on these platforms and look for articles or reports that include a SWOT analysis.

    4. Research reports: Research reports from investment banks, consulting firms, or market research companies sometimes include SWOT analysis as part of their analysis on specific companies or industries. These reports are often available for purchase or sometimes accessible through academic or professional subscriptions.

    5. Academic resources: Academic institutions often have access to databases and resources that include SWOT analyses. If you are a student or affiliated with a university, check their library or online databases for academic journals, business publications, or research papers that may include SWOT analyses.

    Remember that SWOT analysis is a tool used for strategic planning and there might be variations in the depth and quality of the analyses available. It is recommended to cross-reference multiple sources to get a comprehensive understanding of a company's strengths, weaknesses, opportunities, and threats.

    What are 5 examples of weakness in SWOT analysis?

    1. Lack of brand recognition: If a company is relatively new or does not have a strong brand presence in the market, it can be considered a weakness in terms of competition and customer trust.

    2. Limited financial resources: Insufficient funding or limited access to capital can hinder a company's ability to invest in research and development, marketing, and expansion, making it a weakness.

    3. Dependence on a single supplier: If a company heavily relies on a single supplier for crucial raw materials or components, any disruption in the supplier's operations can have a significant negative impact on the business.

    4. Inefficient processes: If a company has outdated or inefficient operational processes, it can lead to increased costs, longer lead times, and reduced productivity, making it a weakness compared to competitors with streamlined processes.

    5. Lack of skilled workforce: If a company faces challenges in attracting and retaining talented employees with the required skills and expertise, it can be considered a weakness as it may impact the company's ability to innovate and compete effectively.

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