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Company > Dentsply Sirona: Business Model, SWOT Analysis, and Competitors 2023

Dentsply Sirona: Business Model, SWOT Analysis, and Competitors 2023

Published: May 19, 2023

Inside This Article


    In this blog article, we will delve into the business model of Dentsply Sirona, a prominent dental equipment manufacturer. We will explore the company's strengths, weaknesses, opportunities, and threats through a comprehensive SWOT analysis. Additionally, we will examine the competitive landscape of the industry, identifying Dentsply Sirona's key competitors and analyzing their strategies. By understanding these aspects, we can gain valuable insights into the company's prospects and potential challenges in the year 2023.

    What You Will Learn:

    • The ownership of Dentsply Sirona and the key stakeholders involved in the company.
    • The mission statement of Dentsply Sirona and how it guides their strategic decisions and operations.
    • The various revenue streams and business strategies employed by Dentsply Sirona to generate profits and sustain their operations.
    • An in-depth explanation of the Dentsply Sirona Business Model Canvas, providing insights into the key components and interrelationships that drive their success.
    • An overview of the major competitors of Dentsply Sirona in the dental industry and their respective market positions.
    • A comprehensive SWOT analysis of Dentsply Sirona, highlighting their strengths, weaknesses, opportunities, and threats in the market.

    Who owns Dentsply Sirona?

    Overview of ownership

    Dentsply Sirona is a leading dental equipment manufacturer and provider of dental consumables. As a publicly traded company, it is owned by a diverse group of shareholders who hold its common stock. The ownership structure of Dentsply Sirona is constantly evolving due to the buying and selling of shares on the open market.

    Major institutional shareholders

    Several major institutional shareholders hold significant stakes in Dentsply Sirona. These institutional investors are typically large financial organizations, such as mutual funds, pension funds, and asset management companies. Their involvement in the company's ownership can influence its strategic decisions and direction.

    One of the largest institutional shareholders of Dentsply Sirona is BlackRock, Inc. This global investment management corporation holds a substantial stake in the company, which gives it a significant say in the company's affairs. Other notable institutional shareholders include The Vanguard Group, State Street Corporation, and Fidelity Investments.

    Key individuals and insiders

    Aside from institutional shareholders, Dentsply Sirona also has key individuals and insiders who own significant portions of the company. These individuals may include members of the board of directors, executives, and other high-ranking personnel.

    For example, the company's CEO and other top executives often hold substantial amounts of Dentsply Sirona's stock. Their ownership aligns their interests with the company's performance, as they benefit from its success. This ownership structure encourages these individuals to make decisions that are in the best interest of the company and its shareholders.

    Shareholder activism

    Shareholder activism is another factor that can influence the ownership structure of Dentsply Sirona. Activist investors, who acquire a significant stake in a company, may attempt to exert influence on its management and policies.

    While there have been no major reported instances of shareholder activism regarding Dentsply Sirona, it is important to note that it remains a possibility. Activist shareholders might seek changes in the company's governance, management, or strategic direction to enhance shareholder value.


    In conclusion, Dentsply Sirona is owned by a diverse group of shareholders, including institutional investors, key individuals, and insiders. The involvement of major financial organizations and influential individuals influences the company's decision-making processes and corporate governance. Additionally, the potential for shareholder activism adds an element of uncertainty to the ownership structure, as activists may seek changes to enhance shareholder value.

    What is the mission statement of Dentsply Sirona?

    Dentsply Sirona's Mission Statement:

    Dentsply Sirona, a leading global manufacturer of professional dental products and technologies, is committed to improving oral health and patient outcomes through innovative solutions.

    The Emphasis on Oral Health:

    At the core of Dentsply Sirona's mission statement is a dedication to enhancing oral health. The company recognizes the crucial role that oral health plays in overall well-being and aims to provide dental professionals with the tools and technologies necessary to deliver the highest quality dental care. By focusing on oral health, Dentsply Sirona is contributing to the improvement of patients' lives and overall health.

    Commitment to Innovation:

    Innovation is a key pillar of Dentsply Sirona's mission statement. The company is committed to pushing the boundaries of dental technology and finding new ways to improve dental treatments and procedures. By investing in research and development, Dentsply Sirona strives to develop cutting-edge products and solutions that empower dental professionals to deliver more efficient, effective, and comfortable treatments to their patients.

    Enhancing Patient Outcomes:

    Dentsply Sirona's mission statement also underscores its commitment to enhancing patient outcomes. The company aims to improve the overall patient experience by providing dental professionals with advanced tools and technologies that enable them to deliver precise and personalized treatments. By improving treatment outcomes, Dentsply Sirona not only contributes to the success of dental practices but also ensures that patients receive the best possible care.

    Global Presence and Collaboration:

    As a global manufacturer, Dentsply Sirona recognizes the importance of collaboration and partnership. The company's mission statement highlights its commitment to working closely with dental professionals, industry experts, and organizations worldwide to address the evolving needs of the dental community. By fostering collaboration and leveraging diverse perspectives, Dentsply Sirona aims to drive continuous improvement and innovation in the field of dentistry.


    Dentsply Sirona's mission statement encapsulates its dedication to improving oral health, driving innovation, enhancing patient outcomes, and fostering global collaboration. By staying true to its mission, Dentsply Sirona continues to play a leading role in the dental industry, empowering dental professionals and ultimately benefiting patients worldwide.

    How does Dentsply Sirona make money?

    Dental equipment and technology sales

    One of the primary ways that Dentsply Sirona generates revenue is through the sale of dental equipment and technology. As a leading manufacturer and supplier in the dental industry, the company offers a wide range of products including dental chairs, imaging systems, CAD/CAM systems, and other dental instruments. Dentists and dental professionals worldwide rely on these products to provide high-quality dental care to their patients. Dentsply Sirona's innovative and advanced dental solutions have gained a strong reputation in the industry, attracting a large customer base and contributing significantly to the company's financial success.

    Consumables and dental materials

    In addition to dental equipment, Dentsply Sirona also generates revenue through the sale of consumables and dental materials. These include dental implants, prosthetics, orthodontic products, endodontic instruments, and various dental materials such as cements, adhesives, and composites. These products are essential for dental procedures and treatments, making them a recurring source of revenue for the company. Dentsply Sirona's extensive product portfolio and commitment to quality ensure that dental professionals can rely on their consumables and dental materials for efficient and reliable dental care.

    Software and digital solutions

    As the dental industry evolves, the demand for software and digital solutions has grown significantly. Dentsply Sirona has recognized this trend and has been actively developing and offering various software applications and digital solutions tailored to the dental field. These solutions include imaging software, treatment planning software, practice management software, and digital workflow solutions. By providing these innovative digital tools, Dentsply Sirona not only enhances the efficiency and accuracy of dental practices but also generates revenue through the sale and licensing of its software and digital solutions.

    Service and maintenance contracts

    To ensure the optimal performance and longevity of their dental equipment, many dental practices opt for service and maintenance contracts. Dentsply Sirona provides comprehensive service and maintenance packages for their products, offering regular maintenance, repairs, and technical support to their customers. These contracts provide a steady revenue stream for the company, as dental professionals rely on their expertise and support to keep their equipment functioning at its best. By offering reliable service and support, Dentsply Sirona further strengthens its relationship with customers and solidifies its position in the dental industry.

    Education and training programs

    Furthermore, Dentsply Sirona generates revenue through education and training programs. The company offers a wide range of courses, seminars, and workshops designed to enhance the skills and knowledge of dental professionals. These programs cover various topics, including product training, clinical techniques, and practice management. By providing valuable education and training opportunities, Dentsply Sirona establishes itself as a trusted partner for dental professionals, while also generating revenue from course fees and related materials.

    In summary, Dentsply Sirona employs a diversified business model to generate revenue. Through the sale of dental equipment, consumables, and dental materials, as well as software and digital solutions, the company ensures a steady stream of income. Additionally, service and maintenance contracts and education and training programs contribute to their revenue streams. With a strong reputation for quality and innovation, Dentsply Sirona continues to be a leader in the dental industry, driving its financial success.

    Dentsply Sirona Business Model Canvas Explained

    Introduction to Dentsply Sirona

    Dentsply Sirona is a leading global manufacturer of professional dental products and technologies, serving both dental professionals and patients. With a rich history dating back to 1899, the company has continuously evolved to meet the changing needs of the dental industry.

    What is a Business Model Canvas?

    A Business Model Canvas is a strategic management tool that allows businesses to visualize and analyze their overall business model. It provides a holistic view of how a company creates, delivers, and captures value. The canvas consists of nine essential building blocks that represent different aspects of a business, including customer segments, value propositions, channels, customer relationships, revenue streams, key activities, resources, partnerships, and cost structure.

    Applying the Business Model Canvas to Dentsply Sirona

    1. Customer Segments: Dentsply Sirona serves a wide range of customer segments, including dental professionals such as dentists, orthodontists, and oral surgeons, as well as dental laboratories and dental schools. The company also caters to patients through its dental consumables and equipment.

    2. Value Propositions: Dentsply Sirona offers a comprehensive portfolio of dental products and technologies that enable dental professionals to deliver high-quality, efficient, and effective oral care. Their value propositions include innovative dental equipment, advanced dental materials, digital imaging solutions, and software systems for diagnostics and treatment planning.

    3. Channels: The company utilizes a multi-channel distribution strategy to reach its customer segments. This includes direct sales representatives, distributors, e-commerce platforms, and partnerships with dental supply companies. Dentsply Sirona also provides training and education programs to support the adoption and usage of their products.

    4. Customer Relationships: Dentsply Sirona emphasizes building strong customer relationships through various means. This includes personalized customer support, technical assistance, and training programs. The company also conducts market research to understand customer needs and preferences, enabling them to develop tailored solutions.

    5. Revenue Streams: Dentsply Sirona generates revenue through the sale of dental consumables, dental equipment, and technology solutions. They also generate revenue through service offerings such as equipment maintenance and repairs. Additionally, the company offers software licenses and subscription services.

    6. Key Activities: The key activities of Dentsply Sirona revolve around research and development, manufacturing, marketing, and sales of dental products and technologies. The company invests heavily in innovation to stay at the forefront of the dental industry and continually improve their product offerings.

    7. Resources: Dentsply Sirona relies on a range of resources to operate its business. This includes its talented workforce, research and development facilities, manufacturing plants, distribution centers, and intellectual property. The company's resources enable them to develop and produce high-quality dental products.

    8. Partnerships: Dentsply Sirona collaborates with various partners to enhance its business model. This includes partnerships with dental schools, universities, and research institutions to foster innovation and education. The company also partners with suppliers and distributors to ensure a reliable supply chain and efficient distribution network.

    9. Cost Structure: The cost structure of Dentsply Sirona includes expenses related to research and development, manufacturing, marketing and sales, distribution, and administrative functions. The company strives to optimize its cost structure while maintaining high-quality standards and ensuring profitability.


    The Business Model Canvas provides a comprehensive framework to understand and analyze the various components of Dentsply Sirona's business model. By visualizing these elements, it becomes evident how the company creates value for its customers and generates revenue. Dentsply Sirona's commitment to innovation, customer relationships, and strategic partnerships has enabled them to establish themselves as a global leader in the dental industry.

    Which companies are the competitors of Dentsply Sirona?


    As a leading manufacturer of dental equipment and supplies, Dentsply Sirona faces competition from several companies in the dental industry. These competitors strive to capture a share of the market by offering similar products and services. In this section, we will explore some of the key players that pose a challenge to Dentsply Sirona's market dominance.

    1. Straumann Group

    Straumann Group is a global leader in implant, restorative, and regenerative dentistry. With a strong focus on innovation and research, Straumann offers a wide range of dental solutions, including dental implants, prosthetics, and digital dentistry products. The company's commitment to quality and its extensive network of distribution channels make it a formidable competitor for Dentsply Sirona.

    2. Henry Schein, Inc.

    Henry Schein, Inc. is a major player in the dental industry, offering a comprehensive range of dental supplies, equipment, and services. With a vast product portfolio and a global presence, Henry Schein serves dental professionals across the globe. The company's strong customer relationships, efficient supply chain management, and emphasis on providing value-added services make it a significant competitor for Dentsply Sirona.

    3. Zimmer Biomet Holdings, Inc.

    Zimmer Biomet Holdings, Inc. is a renowned medical device manufacturer that also operates in the dental market. The company offers a diverse portfolio of dental implants, prosthetics, and regenerative products. With a focus on innovation and a strong presence in both developed and emerging markets, Zimmer Biomet presents a competitive threat to Dentsply Sirona.

    4. 3M Company

    3M Company, a multinational conglomerate, has a significant presence in the dental industry. The company offers a wide range of dental products, including restorative materials, adhesives, and preventive care solutions. 3M's commitment to research and development, coupled with its well-established brand reputation, positions it as a formidable competitor to Dentsply Sirona.

    5. GC Corporation

    GC Corporation, a global manufacturer of dental products, specializes in oral care materials and equipment. The company offers a diverse range of dental solutions, including restorative materials, preventive products, and dental adhesives. GC Corporation's strong focus on innovation, quality, and commitment to sustainability makes it a notable competitor for Dentsply Sirona.


    Dentsply Sirona faces competition from various companies in the dental industry, each offering unique products and services. The market rivalry between Dentsply Sirona and its competitors drives innovation, fosters growth, and ultimately benefits dental professionals and patients worldwide. As the industry evolves, these competitors will continue to challenge Dentsply Sirona's position, ensuring a dynamic and competitive market landscape.

    Dentsply Sirona SWOT Analysis


    Dentsply Sirona, a global leader in the dental industry, has several notable strengths that contribute to its success. Firstly, the company boasts a wide range of high-quality products and innovative solutions. This extensive portfolio allows Dentsply Sirona to cater to various dental needs, including restorative, endodontic, and orthodontic procedures. The company's commitment to research and development ensures that it stays at the forefront of dental technology, giving it a competitive edge in the market.

    Secondly, Dentsply Sirona benefits from its strong brand recognition and reputation. With a history spanning over a century, the company has built a trusted name for itself among dental professionals and patients alike. This brand equity allows Dentsply Sirona to command premium pricing and enjoy a loyal customer base.

    Additionally, Dentsply Sirona has a well-established global presence. The company operates in over 120 countries, serving a diverse customer base and leveraging economies of scale. This broad geographic reach provides Dentsply Sirona with a stable revenue stream and reduces its dependency on any single market.


    Despite its strengths, Dentsply Sirona also faces certain weaknesses that can hinder its growth and profitability. One significant weakness is the company's reliance on third-party suppliers for raw materials and components. Any disruptions in the supply chain can lead to delays in production and increased costs. To mitigate this weakness, Dentsply Sirona needs to establish strong relationships with its suppliers and diversify its sourcing options.

    Another weakness lies in the company's complex organizational structure. Dentsply Sirona was formed through a merger of two dental giants, DENTSPLY International and Sirona Dental Systems. This integration process has resulted in challenges related to streamlining operations, aligning cultures, and maximizing synergies. Overcoming these internal complexities is crucial for the company to fully capitalize on its potential and achieve optimal efficiency.


    Dentsply Sirona has several opportunities to further strengthen its position in the dental market. One notable opportunity is the growing demand for dental implants and other advanced dental solutions. As the global population ages and becomes more conscious of oral health, the market for these products is expected to expand. Dentsply Sirona's expertise in implantology and its extensive product portfolio position the company well to capitalize on this trend.

    Another opportunity lies in emerging markets, particularly in Asia and Latin America. These regions are experiencing rapid economic growth, an expanding middle class, and an increasing focus on healthcare. By targeting these markets with tailored strategies, Dentsply Sirona can tap into new customer segments and diversify its revenue streams.


    Despite its strong market position, Dentsply Sirona faces several threats that could impact its growth trajectory. One significant threat is intense competition from both established players and new entrants in the dental industry. This competition could lead to price wars, reduced market share, and margin erosion. To counter this threat, Dentsply Sirona needs to continue investing in research and development to stay ahead of the curve and differentiate itself from competitors.

    Another threat is the constantly evolving regulatory landscape in the healthcare sector. Compliance with stringent regulations, such as those related to product safety and clinical trials, can be time-consuming and costly. Failure to meet regulatory requirements could result in fines, legal disputes, and reputational damage. Dentsply Sirona must prioritize regulatory compliance and stay vigilant in monitoring and adapting to changes in regulations.

    In conclusion, Dentsply Sirona possesses several strengths that contribute to its success in the dental market. However, it also faces weaknesses, such as supply chain reliance and organizational complexities. The company can capitalize on opportunities, such as the growing demand for advanced dental solutions and emerging markets. Nonetheless, it must address threats, including intense competition and evolving regulations, to sustain its market position and continue its growth trajectory.

    Key Takeaways

    1. Dentsply Sirona is owned by a diverse group of institutional investors and individual shareholders, with no single majority owner.
    2. The mission statement of Dentsply Sirona is to improve oral health worldwide by delivering innovative, high-quality dental solutions and products.
    3. Dentsply Sirona generates revenue through the sale of dental equipment, consumables, and technology solutions to dental professionals and institutions.
    4. The Dentsply Sirona Business Model Canvas highlights key aspects such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, and partnerships.
    5. Dentsply Sirona faces competition from other dental equipment and technology companies such as Straumann Group, Henry Schein, Inc., and 3M Company.

    SWOT Analysis of Dentsply Sirona:

    • Strengths: Strong global presence, extensive product portfolio, focus on innovation and research, established brand reputation.
    • Weaknesses: High debt levels, potential vulnerability to economic downturns, dependence on dental professionals for sales.
    • Opportunities: Growing global dental industry, increasing demand for advanced dental solutions, expansion into emerging markets.
    • Threats: Intense competition, regulatory challenges, potential disruption from new technologies or market entrants.


    In conclusion, Dentsply Sirona is a leading dental technology company that has a strong presence in the dental industry. With a mission to improve oral health worldwide, the company aims to provide innovative and effective dental solutions for professionals and patients alike. Dentsply Sirona generates revenue through the sale of dental products, equipment, and services, catering to both dental professionals and laboratories.

    Analyzing Dentsply Sirona's business model canvas helps us understand how the company creates, delivers, and captures value. By focusing on key activities such as product development, marketing, and customer service, Dentsply Sirona ensures its offerings meet the needs and demands of its target market.

    While Dentsply Sirona holds a significant market share in the dental industry, it faces tough competition from other major players. Companies like Straumann, 3M, and Henry Schein are some of its main competitors, constantly striving to gain market share and innovate in the dental space.

    Conducting a SWOT analysis of Dentsply Sirona reveals its strengths, such as a strong brand reputation and extensive product portfolio. However, weaknesses like high dependency on distributors and the threat of new entrants pose challenges to the company. Additionally, opportunities like the growing global dental market and the rise in demand for cosmetic dentistry can be capitalized on, while threats like changing regulations and economic downturns should be carefully monitored.

    Overall, Dentsply Sirona's position in the dental industry is strengthened by its mission-driven approach and comprehensive business model. With a focus on innovation and customer satisfaction, the company remains a key player in the dental technology sector, continuously adapting to market trends and challenges.


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