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Company > Conagra Brands Inc: Business Model, SWOT Analysis, and Competitors 2024

Conagra Brands Inc: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 13, 2024

Inside This Article


    In this comprehensive exploration, we delve into the intricate world of Conagra Brands Inc as we approach 2024. Our analysis begins with an in-depth look at Conagra's robust business model, which has positioned the company as a leading force in the packaged foods industry. Following this, we provide a detailed SWOT analysis, highlighting the company's strengths, weaknesses, opportunities, and threats in the current market landscape. Additionally, we examine Conagra's competitive environment, identifying key players and assessing how Conagra stands out. Join us as we unpack the strategies and challenges that define Conagra Brands Inc in the ever-evolving food sector.

    ### What You Will Learn

    • Ownership and Vision: Discover who owns Conagra Brands Inc and understand the underlying principles guiding their mission statement, setting the foundation for their business operations and strategic direction.

    • Revenue Generation and Business Model: Learn how Conagra Brands Inc generates revenue through its diversified portfolio and get an in-depth explanation of its Business Model Canvas, offering insights into its value proposition, customer segments, channels, and key activities.

    • Competitive Landscape and Strategic Analysis: Identify Conagra Brands Inc's main competitors within the food industry and delve into a comprehensive SWOT analysis (Strengths, Weaknesses, Opportunities, Threats) to uncover the strategic positioning and potential future challenges and opportunities for the company.

    Who owns Conagra Brands Inc?

    Who owns Conagra Brands Inc?

    Conagra Brands Inc., a leading name in the packaged foods sector, is a publicly traded company, which means its ownership is distributed among numerous shareholders who buy and sell shares on the open stock market. As of the latest data, there is no single individual or entity that outright "owns" Conagra Brands in the way one might own a privately-held business. Instead, its ownership is fragmented among various stakeholders, including institutional investors, retail investors, and company insiders.

    Institutional Investors

    A significant portion of Conagra Brands' ownership rests with institutional investors. These are large organizations such as mutual funds, pension funds, and insurance companies that manage substantial sums of money and invest it in various assets, including stocks. Some of the largest institutional investors in Conagra Brands include Vanguard Group Inc., BlackRock Inc., and State Street Corporation, among others. Their substantial holdings give them a considerable amount of influence in the company's strategic decisions.

    Retail Investors

    Retail investors, or individual investors, also own a share of Conagra Brands. These are people who buy stocks through brokerages with their personal funds, as opposed to institutional investors who invest other people's money. The collective ownership of retail investors can vary significantly, and while individually they might hold a much smaller influence compared to institutional investors, their combined stake can be substantial.

    Company Insiders

    Company insiders, such as executives and board members, often own a portion of the company's shares. Their ownership stakes are usually disclosed in regulatory filings. Insider ownership is closely watched by investors as it can be a sign of the confidence that management and the board have in the future of the company. For Conagra Brands, insider ownership is relatively small compared to institutional and retail investors, but it still represents a vested interest in the company's success.

    In summary, Conagra Brands Inc. is owned by a diverse group of stakeholders, including institutional investors, retail investors, and company insiders. This wide-ranging ownership structure is typical for large publicly traded companies and reflects a balance of interests among different types of investors.

    What is the mission statement of Conagra Brands Inc?

    What is the mission statement of Conagra Brands Inc?

    Conagra Brands Inc., a leading name in the packaged foods industry, operates with a clear and compelling mission statement: "Making the food you love." This straightforward yet powerful statement encapsulates the company's commitment to producing high-quality, delicious food products that resonate with consumers' tastes and preferences.

    But the mission of Conagra Brands goes beyond just the creation of food products. It reflects a broader ambition to innovate within the food sector, to meet and exceed consumer expectations, and to sustainably grow by embracing new flavors, food trends, and eating habits. Conagra aims to blend traditional food products with new, innovative offerings that cater to the evolving tastes of consumers, ensuring that their portfolio remains relevant and appealing.

    Moreover, the mission statement underscores a commitment to sustainability and social responsibility. "Making the food you love" is not only about taste and quality but also about how these products are made, the impact on the environment, and the company's role in the community. It highlights Conagra's dedication to practices that are not only economically viable but environmentally sound and socially responsible.

    In summary, the mission statement of Conagra Brands Inc. is a reflection of the company's dedication to quality, innovation, and sustainability in the food industry. It's about creating products that consumers love, in a way that respects our planet and its people, thereby ensuring the company's long-term success and relevance in a rapidly changing world.

    By living up to its mission, Conagra Brands Inc. continues to build a legacy of trust and excellence in the food industry, making it a beloved brand among consumers and a respected entity in the market.

    How does Conagra Brands Inc make money?

    How does Conagra Brands Inc make money?

    Conagra Brands Inc, a titan in the packaged foods industry, has a diversified portfolio that spans across various food categories, enabling it to maintain a robust position in the market. The company makes money through a combination of direct sales, strategic partnerships, and innovative product offerings. Here's a closer look at the key revenue streams for Conagra Brands Inc:

    1. Product Sales

    The primary source of revenue for Conagra Brands Inc comes from selling its products. The company owns a variety of popular brands in different categories, including frozen foods, snacks, and pantry essentials. Some of its well-known brands include Healthy Choice, Marie Callender's, Slim Jim, and Orville Redenbacher's. These products are sold in supermarkets, grocery stores, and big-box retailers, as well as through online platforms.

    2. Innovative Product Launches

    Conagra Brands is known for its commitment to innovation. By continuously introducing new and improved products, the company taps into emerging consumer trends and preferences, such as plant-based foods and healthier snack options. These innovative products often command higher price points and can drive significant revenue growth.

    3. Strategic Partnerships and Acquisitions

    Over the years, Conagra Brands has expanded its portfolio through strategic acquisitions of other food companies and brands. These acquisitions enable Conagra to enter new market segments, gain new customers, and increase its overall market share. Additionally, the company forms strategic partnerships with other corporations, leveraging co-branding opportunities and distribution networks to reach a wider audience.

    4. Private Label and Contract Manufacturing

    Conagra Brands also generates revenue by producing private label products for various retailers. This involves manufacturing products that are sold under the retailer's brand name. Furthermore, the company engages in contract manufacturing, producing goods for other food companies. These avenues provide additional streams of income and help optimize manufacturing capacity.

    5. International Sales

    While Conagra Brands is predominantly known for its presence in the United States, the company also has a growing international footprint. By exporting its products to other countries and tailoring its offerings to meet local tastes and preferences, Conagra taps into new markets and diversifies its revenue sources.

    In summary, Conagra Brands Inc makes money through a multifaceted approach that includes selling a wide range of popular food products, launching innovative new items, engaging in strategic acquisitions and partnerships, producing private label and contract manufactured goods, and expanding its international sales. This diversified business model allows Conagra to navigate the complexities of the food industry and sustain its financial health.

    Conagra Brands Inc Business Model Canvas Explained

    Conagra Brands Inc is a prominent name in the packaged foods industry, offering a wide range of products such as meals, entrees, condiments, and snacks. Understanding the business model of Conagra Brands Inc provides insights into how the company creates, delivers, and captures value in the food industry. The Business Model Canvas, a strategic management template for developing new or documenting existing business models, is an ideal tool for this analysis. Here, we explain the Business Model Canvas of Conagra Brands Inc, breaking down its key components.

    Key Partners

    Conagra Brands Inc's key partners include suppliers, distributors, and retailers. The company relies on a network of suppliers for raw materials such as grains, meats, and vegetables. Its distribution partners ensure that Conagra's products reach a wide array of retailers, including supermarkets, convenience stores, and online platforms, effectively reaching the end consumer. Collaborations with technology and logistics companies also play a crucial role in optimizing its supply chain and distribution channels.

    Key Activities

    The key activities of Conagra Brands Inc revolve around product development, manufacturing, marketing, and distribution. The company invests heavily in research and development to innovate and improve its product offerings, catering to evolving consumer preferences. Manufacturing of high-quality food products is central to its operations, ensuring safety, efficiency, and sustainability. Conagra also focuses on strategic marketing and sales activities to build strong brands and foster customer loyalty.

    Key Resources

    Conagra Brands Inc's key resources include its portfolio of well-known brands, such as Birds Eye, Healthy Choice, Banquet, and Slim Jim, among others. Its manufacturing facilities, supply chain infrastructure, and human resources are also vital. The company's experienced workforce, from the factory floor to its leadership team, drives its operational excellence and strategic initiatives.

    Value Propositions

    Conagra Brands Inc offers a diverse range of food products that prioritize convenience, taste, and nutrition. It caters to various consumer needs with offerings that include gluten-free, low-calorie, and plant-based options. The company's value propositions also emphasize quality and affordability, aiming to provide consumers with enjoyable eating experiences without a hefty price tag.

    Customer Relationships

    Conagra maintains strong customer relationships through excellent customer service, engagement through social media, and responsive feedback mechanisms. It leverages data analytics to understand customer preferences and tailor its marketing efforts. Loyalty programs and promotions are also part of its strategy to enhance customer retention and satisfaction.


    Conagra Brands Inc utilizes multiple channels to reach its customers. These include traditional retail channels, such as grocery stores and supermarkets, as well as online channels, including e-commerce platforms and its own websites. The company also explores direct-to-consumer models for certain niche products, enhancing its market reach.

    Customer Segments

    Conagra Brands Inc targets a wide range of customer segments, including health-conscious consumers, busy families seeking convenient meal solutions, and individuals looking for indulgent snacks. It also caters to the foodservice industry, offering products designed for restaurants, schools, and healthcare facilities.

    Cost Structure

    The cost structure of Conagra Brands Inc is primarily driven by raw material costs, manufacturing and operational expenses, marketing and sales efforts, and research and development activities. The company focuses on optimizing its supply chain and operational efficiency to manage these costs effectively.

    Revenue Streams

    Conagra Brands Inc generates revenue through the sale of its packaged food products across various brands and categories. The company also sees revenue from its foodservice sales, where its products are used in restaurants and institutional settings. Additionally, Conagra explores innovative revenue models, including licensing agreements and partnerships.

    By analyzing Conagra Brands Inc through the Business Model Canvas, it becomes clear how the company operates within the packaged foods industry. This framework highlights the strategic focus areas that enable Conagra to meet consumer needs, adapt to market changes, and sustain its growth in a competitive landscape.

    Which companies are the competitors of Conagra Brands Inc?

    Conagra Brands Inc., a behemoth in the packaged foods sector, faces stiff competition from a variety of companies. These competitors range from multinational corporations to niche businesses, each vying for a substantial share of the market. Understanding who these competitors are is crucial for assessing Conagra's market position and strategy. Below, we delve into some of the primary companies that stand toe-to-toe with Conagra Brands Inc.

    General Mills, Inc.

    A direct competitor, General Mills, Inc., is well-known for its wide array of consumer foods. Like Conagra, General Mills boasts an impressive portfolio of brands and products, including cereals, yogurt, snack foods, and more. Both companies compete fiercely in supermarket aisles, trying to win over consumers with their respective product offerings.

    Kraft Heinz Company

    Kraft Heinz stands as another formidable competitor in the packaged foods industry. With a focus on condiments and sauces, cheese and dairy, meals, meats, and snack foods, Kraft Heinz directly competes with many of Conagra's product lines. The company's global footprint and strong brand recognition make it a significant challenger.

    Nestlé S.A.

    As the world's largest food and beverage company, Nestlé S.A. competes with Conagra Brands Inc. across various segments. Nestlé's broad product range, from frozen foods to coffee and from dairy products to pet food, puts it in direct competition with Conagra's offerings. Nestlé's global reach and extensive product portfolio present a continuous competitive pressure on Conagra.

    Tyson Foods, Inc.

    Specializing in chicken, beef, pork, and prepared foods, Tyson Foods, Inc. is a leading competitor in the meat and frozen food categories. Tyson's focus on protein-rich foods and prepared meal solutions puts it in direct competition with several of Conagra's brands and products, particularly in the frozen and refrigerated aisles of grocery stores.

    Kellogg Company

    Although primarily known for its cereals, Kellogg Company has expanded its portfolio to include snacks, frozen foods, and plant-based protein products, making it a competitor to Conagra. Kellogg's strategic focus on nutrition and wellness-oriented products pits it against Conagra's healthy and convenient food offerings.

    Pinnacle Foods (Acquired by Conagra Brands Inc.)

    It's worth noting that Pinnacle Foods, once a competitor, was acquired by Conagra Brands Inc. in 2018. This acquisition expanded Conagra's portfolio with additional frozen, refrigerated, and pantry staples, further intensifying the competition with the aforementioned companies by consolidating more brands under Conagra's umbrella.


    The competitive landscape in the packaged foods industry is dynamic and challenging, with Conagra Brands Inc. navigating a market filled with formidable competitors. The strategies employed by these companies, along with consumer preferences and global market trends, continually shape the competitive dynamics. Understanding these competitors provides insights into Conagra's market positioning and the broader industry context.

    Conagra Brands Inc SWOT Analysis

    Conagra Brands Inc., a major player in the packaged foods industry, has a diverse portfolio that includes popular brands such as Healthy Choice, Hunt's, Slim Jim, and Orville Redenbacher's, among others. Conducting a SWOT analysis on Conagra Brands Inc. offers insights into the company's internal and external environments, identifying its Strengths, Weaknesses, Opportunities, and Threats. This analysis is crucial for understanding its strategic position in the ever-competitive food industry.


    1. Strong Brand Portfolio: Conagra Brands boasts a diverse and well-recognized portfolio of food brands. This variety enables the company to cater to a broad spectrum of consumer preferences and dietary needs, contributing to its resilience against market fluctuations.

    2. Innovative Product Line: The company places a strong emphasis on innovation, consistently introducing new and improved products. This not only helps in retaining customers but also attracts new ones looking for healthier or more convenient food options.

    3. Extensive Distribution Network: With a vast distribution network that spans across various regions, Conagra Brands ensures its products are widely accessible. This network includes major retailers, online channels, and foodservice operators, thereby enhancing its market reach.

    4. Robust Financial Performance: Conagra Brands has demonstrated strong financial performance over the years. This financial stability enables the company to invest in growth opportunities, research and development, and marketing strategies, further strengthening its market position.


    1. Dependence on North American Market: Despite its global presence, Conagra Brands heavily relies on the North American market for a significant portion of its revenue. This geographic concentration could pose risks if the region faces economic downturns or other challenges.

    2. Product Recalls: Like many in the food industry, Conagra Brands has faced product recalls in the past. These incidents can tarnish the company's reputation, lead to financial losses, and erode consumer trust.

    3. Intense Competition: The packaged foods industry is highly competitive, with numerous players vying for market share. Maintaining and growing market share requires constant innovation and marketing efforts, which can be resource-intensive.


    1. Expanding into Emerging Markets: There's significant growth potential in emerging markets, where increasing urbanization and changing lifestyles are driving demand for packaged foods. By expanding its footprint in these markets, Conagra Brands can diversify its revenue streams.

    2. Growing Demand for Healthy and Organic Foods: There is a rising trend towards healthy eating and organic products. By focusing on these segments, Conagra Brands can attract health-conscious consumers and capitalize on this growing market segment.

    3. Technological Advancements: Leveraging new technologies in food processing and distribution can improve efficiency, reduce costs, and enhance product quality. This can also include innovations in packaging to extend shelf life or improve sustainability.


    1. Fluctuating Raw Material Prices: The cost of raw materials such as grains, meat, and vegetables can vary significantly due to factors like weather conditions, global demand, and geopolitical issues. These fluctuations can impact profit margins.

    2. Regulatory Changes: The food industry is highly regulated, and changes in food safety laws, labeling requirements, or environmental regulations can affect operations and costs.

    3. Changing Consumer Preferences: Consumer preferences can shift rapidly, and companies that fail to adapt can quickly lose market share. Keeping pace with these changes requires constant market research and agility in product development.

    By understanding and addressing these SWOT elements, Conagra Brands Inc. can continue to navigate the complex landscape of the food industry, leveraging its strengths and opportunities while mitigating its weaknesses and threats.

    Key Takeaways

    • Ownership of Conagra Brands Inc.: Conagra Brands is a publicly traded company, meaning its ownership is distributed among individual and institutional shareholders. The largest shareholders typically include mutual fund companies, pension funds, and other large investment entities, with changes in ownership reflecting buying and selling on the stock market.

    • Mission Statement: Conagra Brands Inc.'s mission focuses on making the most of mealtime with innovative products that bring convenience and flavor to the table, aiming to provide exceptional food experiences that meet the evolving tastes and preferences of consumers.

    • Revenue Generation: Conagra Brands Inc. earns revenue through the sale of its diverse portfolio of food products, which includes frozen and refrigerated meals, snacks, condiments, and various pantry goods. Their business model capitalizes on well-known brand names, innovation in food processing, and extensive distribution networks to maintain and grow their market presence.

    • Business Model Canvas: The Conagra Brands Inc. Business Model Canvas outlines key partners (e.g., suppliers, distributors), activities (product development, marketing), and resources (brands, patents), as well as value propositions (quality, convenience), customer relationships (brand loyalty, customer service), channels (retailers, online sales), customer segments (health-conscious consumers, convenience seekers), cost structure (production, distribution costs), and revenue streams (product sales, strategic partnerships).

    • Competition and SWOT Analysis: Conagra's main competitors include major food processing companies like Kraft Heinz, Nestlé, and General Mills. The SWOT analysis highlights strengths such as a strong portfolio of brands and extensive distribution network; opportunities in the growing demand for convenient and healthy foods; weaknesses including reliance on certain market segments; and threats from intense competition and changing consumer preferences. Understanding these elements helps Conagra navigate the competitive landscape and leverage opportunities for growth and innovation.


    As we conclude our deep dive into Conagra Brands Inc, it's clear that this titan of the food industry continues to shape our eating habits through innovation, strategic acquisitions, and a keen understanding of consumer trends. Ownership of Conagra Brands is dispersed among institutional investors, mutual funds, and individual stakeholders, reflecting its status as a publicly traded entity committed to delivering value to its shareholders.

    Conagra's mission statement, "Making the food you love," succinctly captures its dedication to offering a wide array of food products that not only satisfy hunger but also bring joy to meals across the globe. This consumer-centric approach is at the core of how Conagra generates revenue—by constantly adapting its portfolio to meet evolving tastes and preferences through well-known brands such as Healthy Choice, Marie Callender's, and Slim Jim, among others.

    The company's business model, as illustrated by the Business Model Canvas, emphasizes a strong value proposition through brand strength, product innovation, and operational excellence. This framework has supported Conagra's ability to remain competitive in a challenging and rapidly changing market. Speaking of competition, Conagra faces stiff rivalry from other food giants like Kraft Heinz, General Mills, and Nestlé. These competitors push Conagra to continuously innovate and seek efficiency in its operations to maintain its market position.

    Our SWOT analysis of Conagra Brands revealed a company with significant strengths and opportunities, such as its diverse product lineup and strong distribution network. However, it also faces threats from changing consumer preferences and intense competition, alongside weaknesses that include reliance on specific market segments.

    In conclusion, Conagra Brands Inc stands as a testament to the power of adaptation and consumer focus in the food industry. While navigating the complexities of global food markets and consumer trends, Conagra has managed to not only stay relevant but also thrive. By staying true to its mission, refining its business model, and strategically addressing the challenges and opportunities highlighted in our SWOT analysis, Conagra is well-positioned to continue its journey of growth and innovation. For anyone interested in the dynamics of the food industry, Conagra Brands Inc offers a compelling study of resilience, strategy, and the continuous pursuit of making the food we all love.


    What is a SWOT analysis for a brand strategy?

    A SWOT analysis for a brand strategy involves evaluating the brand's strengths, weaknesses, opportunities, and threats. This analysis helps the brand identify areas for improvement and potential risks that could impact its success. Here is a breakdown of each component:

    1. Strengths:
    • What are the brand's unique selling points?
    • What advantages does the brand have over its competitors?
    • What resources and capabilities does the brand possess?
    1. Weaknesses:
    • What are the brand's shortcomings or areas of improvement?
    • What are the brand's competitive disadvantages?
    • Are there any internal factors that could hinder the brand's success?
    1. Opportunities:
    • What market trends or changes could benefit the brand?
    • Are there any untapped or emerging markets that the brand could enter?
    • Are there any partnerships or collaborations that could help the brand grow?
    1. Threats:
    • What external factors could pose a threat to the brand's success?
    • Are there any competitive pressures that could impact the brand?
    • Are there any industry challenges or regulatory changes that could affect the brand?

    By conducting a SWOT analysis for a brand strategy, businesses can develop a more informed and strategic approach to building and maintaining their brand reputation. This analysis can help identify areas for improvement, capitalize on opportunities, and mitigate potential risks.

    What are the core values of ConAgra Brands?

    The core values of ConAgra Brands are as follows:

    1. Integrity: We act with honesty, transparency, and accountability in all that we do.

    2. Respect: We treat all individuals with dignity, fairness, and kindness.

    3. Collaboration: We work together as a team, valuing diverse perspectives and ideas.

    4. Innovation: We continuously strive to improve and find new ways to innovate and grow.

    5. Responsibility: We are committed to making a positive impact on our communities, environment, and stakeholders.

    6. Quality: We are dedicated to delivering high-quality products and services that meet the needs and expectations of our customers.

    What is the controversy with ConAgra Brands?

    There have been several controversies surrounding ConAgra Brands over the years. One notable controversy involved a massive recall of their Peter Pan and Great Value peanut butter products in 2007 due to a salmonella outbreak that sickened hundreds of people. The company was criticized for their slow response to the outbreak and for allegedly knowing about the contamination but not taking action sooner.

    Another controversy involved a lawsuit filed against ConAgra in 2016 by the state of California for allegedly selling cooking sprays that were labeled as "100% natural" despite containing synthetic ingredients. The lawsuit accused the company of false advertising and misleading consumers.

    Additionally, ConAgra has faced criticism for their labor practices, including allegations of poor working conditions and low wages at some of their manufacturing facilities.

    Overall, ConAgra Brands has faced criticism for a variety of issues related to product safety, labeling, and labor practices.

    What are the 5 elements of SWOT analysis?

    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats
    5. Trends

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