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Company > CNH Industrial NV: Business Model, SWOT Analysis, and Competitors 2024

CNH Industrial NV: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 09, 2024

Inside This Article


    In this comprehensive exploration of CNH Industrial NV, we delve into the intricate details of its business model, conduct a thorough SWOT analysis, and scrutinize its competitive landscape as we move into 2024. CNH Industrial, a global powerhouse in the capital goods sector, stands at the forefront of innovation and sustainability in agriculture and construction equipment. Our analysis will provide insights into how CNH Industrial leverages its strengths, navigates challenges, and positions itself against competitors in a rapidly evolving industry. Join us as we uncover the strategies that enable CNH Industrial to sustain its market leadership and explore the dynamics shaping its future.

    ### What You Will Learn

    • Ownership and Vision of CNH Industrial NV: Discover who holds the reins at CNH Industrial NV and the core mission that propels the company forward, setting the stage for its strategic and operational decisions.

    • Revenue Streams and Business Model: Unpack how CNH Industrial NV generates income through its diverse portfolio and gain an in-depth understanding of its business model canvas, providing a clear view of its operational blueprint.

    • Competitive Landscape and Strategic Insights: Dive into an analysis of CNH Industrial NV's key competitors within the industry and explore a detailed SWOT analysis to appreciate its strengths, weaknesses, opportunities, and threats in the current market.

    Who owns CNH Industrial NV?

    Who owns CNH Industrial NV?

    CNH Industrial NV, a global leader in the capital goods sector, operates through various segments including agriculture, construction, commercial vehicles, and powertrain technologies. Understanding the ownership structure of such a multinational conglomerate can provide insights into its strategic direction and financial health.

    Major Shareholders

    The ownership of CNH Industrial NV is a blend of institutional investors, retail investors, and notable stakeholders with significant shares. Among these, Exor N.V. stands out as the largest single shareholder. Exor N.V. is an investment company controlled by the Agnelli family, one of Italy's most influential families with a history of industrial enterprise. As of my last update, Exor holds a substantial portion of CNH Industrial's shares, making it a key decision-maker in the company's strategic initiatives.

    Institutional investors also play a significant role in CNH Industrial's ownership. These include various mutual funds, pension funds, and investment firms globally, with entities such as BlackRock, Inc. and Vanguard Group Inc. often mentioned among its top institutional investors. Their investment is a testament to CNH Industrial's market position and potential for growth, as these organizations typically seek stable, long-term returns for their constituents.

    Retail Investors

    While the bulk of CNH Industrial's shares are held by institutional investors and Exor N.V., a portion is owned by retail investors — individual shareholders who buy and sell securities through brokerage firms and personal accounts. Though individually they might hold a small fraction of the company's total shares, collectively, retail investors can influence the company's decision-making, especially in matters requiring shareholder votes.

    Strategic Partnerships

    Apart from these ownership categories, CNH Industrial has also engaged in strategic partnerships that, while not directly affecting share ownership, influence the company's market strategies and product development. These partnerships, with firms specializing in technology, logistics, and even sustainability initiatives, reflect the company's commitment to innovation and efficiency across its operations.


    In sum, CNH Industrial NV is owned by a mix of high-profile institutional investors, a significant investment company (Exor N.V.), and retail investors, with each group playing a crucial role in the company's governance and strategic direction. This diverse ownership structure not only ensures a broad base of expertise and interests guiding the company but also reflects its global standing and appeal to various types of investors. As CNH Industrial continues to evolve, the composition of its ownership may change, but the influence of its major shareholders remains a constant factor in its growth and success.

    What is the mission statement of CNH Industrial NV?

    What is the mission statement of CNH Industrial NV?

    CNH Industrial NV, a global leader in the capital goods sector, operates with a clear and purposeful mission statement that guides its operations, strategies, and contributions to the global economy. At its core, the mission of CNH Industrial NV is to "Sustainably advance the noble work of agriculture and construction workers by providing them with innovative solutions and services that contribute to improving their efficiency and productivity."

    This mission statement underscores CNH Industrial NV's commitment to sustainability and innovation. It recognizes the essential roles that agriculture and construction play in society and the economy. By focusing on enhancing efficiency and productivity through innovative solutions and services, CNH Industrial NV aims to support the noble work of its customers, helping them achieve better results with less environmental impact.

    The company's dedication to sustainability is a critical component of its mission. CNH Industrial NV strives to develop technologies and practices that minimize environmental impact while maximizing performance and productivity. This commitment is reflected in its investments in research and development, aiming to produce more eco-friendly machinery, reduce emissions, and promote sustainable agricultural and construction practices.

    In summary, the mission statement of CNH Industrial NV encapsulates the company's dedication to progress, sustainability, and the support of critical sectors that drive global development. Through innovation, responsibility, and a focus on the needs of agriculture and construction workers, CNH Industrial NV endeavors to contribute positively to the world, ensuring a more efficient, productive, and sustainable future for all.

    How does CNH Industrial NV make money?

    How does CNH Industrial NV make money?

    CNH Industrial NV, a global leader in the capital goods sector, has a multi-faceted business model that enables it to generate revenue through various streams. The company's financial success is rooted in the manufacturing and selling of agricultural and construction equipment, commercial vehicles, and powertrain components. Let's delve into the primary ways CNH Industrial NV makes money.

    Agricultural and Construction Equipment

    One of the major sources of income for CNH Industrial NV comes from its agricultural and construction equipment segment. This includes a wide range of machinery such as tractors, combine harvesters, excavators, and backhoe loaders. The company caters to the needs of both sectors by providing high-quality, durable, and technologically advanced equipment. The demand for these products is driven by the global need for infrastructure development and food production, making it a steady revenue stream for CNH Industrial.

    Commercial Vehicles

    Another significant aspect of CNH Industrial's business is the production and sale of commercial vehicles. This encompasses a broad spectrum of vehicles including trucks, buses, and specialty vehicles that are used in a variety of industries. These vehicles are sold under well-known brand names, ensuring reliability and quality to customers. The commercial vehicle segment benefits from the growing demand for transportation and logistics solutions worldwide, contributing substantially to the company's profits.

    Powertrain Components

    CNH Industrial also specializes in the design, production, and sale of powertrain components. This includes engines, transmissions, and axles for vehicles and equipment in both the on-road and off-road segments. The powertrain division, known for its innovation and efficiency, supplies not only to other segments of CNH Industrial but also to third-party manufacturers. This diversification allows the company to tap into different markets, expanding its revenue opportunities.

    Aftermarket Services

    In addition to the direct sale of equipment and vehicles, CNH Industrial earns a significant portion of its revenue from aftermarket services. This includes the provision of parts, maintenance, and repair services for the machinery and vehicles it sells. The aftermarket services ensure customer satisfaction and loyalty, while also providing a continuous revenue stream long after the initial sale. The global network of dealers and service centers enhances the availability and accessibility of these services, contributing to the overall profitability of the company.

    Financial Services

    Finally, CNH Industrial offers financial services to its customers, including retail financing, leasing, and insurance. These services make it easier for customers to purchase the company's products by providing flexible payment options and financial solutions. The financial services segment generates income through interest payments, fees, and insurance premiums, adding another layer to CNH Industrial's diverse revenue model.

    In summary, CNH Industrial NV's ability to make money stems from its comprehensive portfolio of products and services that cater to a wide range of sectors. The company's strategic focus on innovation, quality, and customer service has established it as a key player in the capital goods industry, ensuring its financial growth and stability.

    CNH Industrial NV Business Model Canvas Explained

    CNH Industrial NV is a global leader in the capital goods sector that designs, produces, and sells agricultural and construction equipment, trucks, commercial vehicles, buses, and specialty vehicles, in addition to a broad portfolio of powertrain applications. Understanding its business model can provide insights into how it maintains its competitive edge and continues to innovate in its industry. Here, we break down the CNH Industrial NV business model using the Business Model Canvas framework.

    Key Partners

    CNH Industrial NV's key partners include its vast network of suppliers, dealers, and distributors that ensure the global reach of its products. Collaborations with technology companies for advancements in agricultural and construction machinery technology are also crucial. Additionally, partnerships with financial institutions help provide customers with financing solutions.

    Key Activities

    The primary activities of CNH Industrial NV revolve around the design, manufacturing, and distribution of its products. This includes extensive research and development to innovate and improve its machinery and vehicles. Marketing and after-sales services are also significant activities, ensuring customer satisfaction and brand loyalty.

    Key Resources

    CNH Industrial NV's key resources include its advanced manufacturing facilities spread across the globe, a strong R&D department that drives innovation, and its intellectual property, including patents and trademarks. The company's global workforce and its brand reputation are also invaluable resources.

    Value Propositions

    CNH Industrial NV offers a diverse range of high-quality, innovative products that meet the specific needs of the agriculture and construction sectors. Its value propositions include reliability, efficiency, and sustainability of its machinery, comprehensive after-sales services, and the availability of financing options. The company also emphasizes its commitment to technological advancements, such as precision farming and sustainable construction solutions.

    Customer Relationships

    CNH Industrial NV maintains its customer relationships through dedicated account management, customer service centers, and an extensive dealer network providing localized support. Additionally, the company engages with customers through digital platforms, offering access to information, services, and a community for users.


    The company utilizes a variety of channels to reach its customers, including a global network of dealers and distributors for sales and service, its corporate website, and social media platforms for marketing and customer engagement. Participation in international trade fairs and industry events also plays a crucial role in promoting its products and technologies.

    Customer Segments

    CNH Industrial NV targets several customer segments, including farmers and agricultural enterprises for its agricultural machinery, construction companies and contractors for construction equipment, and logistics companies and municipalities for its commercial vehicles. The company also caters to individuals and businesses seeking engines and transmission systems for industrial and marine applications.

    Cost Structure

    The cost structure of CNH Industrial NV is characterized by high expenditures in research and development to stay at the forefront of innovation. Manufacturing and operational costs, including the cost of raw materials and labor, are significant. The company also invests in marketing and sales activities to maintain its market position.

    Revenue Streams

    CNH Industrial NV generates revenue through the sale of its agricultural and construction equipment, trucks, commercial vehicles, and specialty vehicles. Leasing and financing solutions provided to customers constitute another significant revenue stream. Additionally, the company earns revenue from after-sales services, including maintenance and spare parts.

    By analyzing CNH Industrial NV's business model through the Business Model Canvas, it's clear that the company leverages its global presence, innovation, and strong customer relationships to maintain its status as a leader in the capital goods sector. This strategic approach allows CNH Industrial NV to adapt to market changes and continue growing in its industry.

    Which companies are the competitors of CNH Industrial NV?

    CNH Industrial NV is a global player in the agriculture and construction equipment sectors. As a multinational corporation, it faces competition from several well-established and emerging companies. Understanding the competitive landscape is crucial for stakeholders, including investors, customers, and industry analysts, to gauge CNH Industrial NV's market position and strategic direction. Below, we explore some of the main competitors of CNH Industrial NV in both the agriculture and construction equipment markets.

    John Deere (Deere & Company)

    John Deere is perhaps one of the most well-known competitors to CNH Industrial NV, particularly in the agricultural equipment sector. With its iconic green and yellow machinery, John Deere has a strong global presence and offers a wide range of equipment, including tractors, combine harvesters, balers, and planting equipment. The company is also actively investing in precision agriculture technologies, positioning itself as a leader in the integration of technology and farming equipment.

    Caterpillar Inc.

    Caterpillar Inc. is a major player in the construction equipment market and competes with CNH Industrial NV's construction division. Caterpillar's product lineup includes excavators, loaders, bulldozers, and motor graders, among others. The company is known for its robust and reliable machinery that serves various sectors, including construction, mining, and heavy industry. Caterpillar also invests heavily in research and development, focusing on innovation and sustainability.

    AGCO Corporation

    AGCO Corporation is another significant competitor in the agriculture equipment market. The company offers a comprehensive range of agricultural solutions, including tractors, combines, hay tools, sprayers, and forage and tillage equipment, under various brands such as Massey Ferguson, Fendt, and Valtra. AGCO is committed to providing high-tech solutions for farmers, emphasizing smart farming technologies and precision agriculture.

    Komatsu Ltd.

    Komatsu Ltd. is a leading manufacturer of construction and mining equipment, competing with CNH Industrial NV in the construction sector. The company's product range encompasses excavators, bulldozers, wheel loaders, dump trucks, and compactors. Komatsu is also at the forefront of technological innovation, with initiatives in autonomous and remote-controlled machinery, aiming to improve safety and efficiency on construction sites.

    Kubota Corporation

    Kubota Corporation competes with CNH Industrial NV primarily in the agriculture equipment segment. The company specializes in machinery for a variety of applications, including farming, landscaping, and irrigation. Kubota's products include tractors, mowers, utility vehicles, and agricultural implements. With a strong focus on research and development, Kubota is dedicated to providing sustainable solutions that support food security and environmental conservation.

    These competitors represent a snapshot of the diverse and dynamic landscape in which CNH Industrial NV operates. The competition is not only about the machinery and equipment offered but also about how these companies innovate and adapt to the evolving needs of the agriculture and construction industries.

    CNH Industrial NV SWOT Analysis

    CNH Industrial NV SWOT Analysis

    CNH Industrial NV, a global powerhouse in the capital goods sector, operates through various segments, including agricultural equipment, construction equipment, commercial vehicles, and powertrain technology. This SWOT analysis delves into the strengths, weaknesses, opportunities, and threats that shape the operational and strategic outlook of CNH Industrial NV.


    1. Diverse Product Portfolio: CNH Industrial NV boasts a wide-ranging product lineup that spans agricultural machinery, construction equipment, and commercial vehicles. This diversification enables the company to tap into different market segments and reduce dependency on any single product category, thereby stabilizing revenue streams.

    2. Global Footprint: With operations and a presence in over 180 countries, CNH Industrial NV's global reach allows it to capitalize on market opportunities worldwide and mitigate risks associated with regional economic downturns.

    3. Innovation and R&D: The company places a high emphasis on research and development, investing significantly in innovative technologies and sustainable solutions. This focus on innovation not only enhances product offerings but also positions CNH Industrial NV as a leader in the adoption of future technologies in the capital goods sector.

    4. Strong Brand Recognition: Brands under CNH Industrial NV, such as Case IH, New Holland Agriculture, and IVECO, are well-recognized and respected in the industry. This strong brand equity enhances customer loyalty and provides a competitive advantage.


    1. High Dependency on Global Economic Conditions: The demand for CNH Industrial NV's products is highly susceptible to fluctuations in global economic conditions. Economic downturns in key markets can significantly impact the company's financial performance.

    2. Complex Supply Chain: Operating in a global market means CNH Industrial NV has to manage a complex supply chain, which can be vulnerable to disruptions caused by geopolitical tensions, trade disputes, or pandemics. Such disruptions can lead to increased costs and delays in product delivery.


    1. Expansion into Emerging Markets: Developing countries present significant growth opportunities for CNH Industrial NV. Expanding its footprint in these markets can drive sales growth, especially in the agricultural and construction equipment segments.

    2. Sustainability and Electrification: There is a growing demand for sustainable and eco-friendly solutions across all sectors. CNH Industrial NV can leverage its investment in R&D to develop electric and hybrid models, as well as more efficient and less environmentally damaging machinery, to meet this demand.

    3. Digital Transformation: Adopting digital technologies like IoT, AI, and robotics in both products and operations can lead to improved efficiency, better customer experiences, and the development of new business models.


    1. Intense Competition: The capital goods industry is highly competitive, with several major players vying for market share. CNH Industrial NV faces stiff competition in terms of price, product innovation, and customer service, which could affect its market position and profitability.

    2. Regulatory Challenges: The company operates in a sector that is subject to stringent regulations, including environmental, safety, and emissions standards. Compliance with these ever-changing regulations requires substantial investment and can impact profit margins.

    3. Market Uncertainty Due to Global Events: Events such as geopolitical conflicts, trade wars, and global pandemics introduce uncertainty into the markets. Such events can disrupt global supply chains, affect commodity prices, and impact the overall demand for CNH Industrial NV's products.

    In conclusion, CNH Industrial NV is well-positioned to leverage its strengths to capitalize on the opportunities presented by global economic growth, technological advancements, and increasing focus on sustainability. However, navigating the challenges posed by economic fluctuations, regulatory environments, and intense competition will be critical for its continued success and growth.

    Key Takeaways

    • Ownership Structure of CNH Industrial NV: CNH Industrial NV is a global leader in the capital goods sector that operates in various segments including agriculture, construction equipment, and commercial vehicles. Although publicly traded, with shares listed on the New York Stock Exchange and the Milan Stock Exchange, its largest shareholder is Exor N.V., an investment company controlled by the Agnelli family, signifying influential ownership and strategic direction from a prominent business dynasty.

    • Mission Statement and Corporate Vision: CNH Industrial NV's mission revolves around innovating to support the productivity and sustainability of its customers across the agriculture and construction industries. The company aims to provide cutting-edge technology and services that improve efficiency and drive growth in a responsible manner, emphasizing environmental stewardship and social responsibility as core components of its ethos.

    • Revenue Generation Strategies: CNH Industrial NV generates revenue through the manufacture and sale of agricultural and construction equipment, commercial vehicles, and powertrain components. Additionally, it leverages a comprehensive service and parts network, financing services, and other after-market services, catering to a wide range of customer needs across different stages of the product lifecycle, thus ensuring multiple income streams.

    • Business Model Canvas of CNH Industrial NV: At the heart of CNH Industrial NV's business model is a focus on innovation, customer-centric product development, and a global distribution network. The company invests heavily in R&D to stay at the forefront of technology trends, utilizes a vast dealer network for its global reach, and emphasizes sustainability and efficiency in its operations and product offerings. This multifaceted approach allows CNH Industrial to remain competitive and responsive to market demands.

    • Competitive Landscape and SWOT Analysis: CNH Industrial NV faces competition from other global giants such as John Deere, Caterpillar, and AGCO. Despite the competitive market, its diverse product line and global presence position it well. The SWOT analysis reveals strengths such as a strong brand portfolio and a broad product range, opportunities in emerging markets and technological advancements, threats from global economic fluctuations and competitive pressures, and weaknesses in dependency on certain markets. Understanding these dynamics is crucial for CNH Industrial NV to navigate its competitive environment successfully.


    In wrapping up our comprehensive exploration of CNH Industrial NV, we've journeyed through the vast landscape of this global leader in the capital goods sector, uncovering who holds the reins, its core mission, revenue generation strategies, business model intricacies, competitive landscape, and a detailed SWOT analysis.

    Ownership of CNH Industrial NV is a mix of institutional and retail investors, with Exor N.V., an investment company controlled by the Agnelli family, holding a significant stake, thereby influencing strategic decisions and the company's trajectory. This diverse ownership structure ensures a broad base of expertise and stability in governance.

    The mission statement of CNH Industrial NV, focusing on pioneering technology and pushing the boundaries of innovation in agricultural and construction equipment, commercial vehicles, and powertrain technologies, underscores its commitment not just to market leadership, but to driving sustainable industry advancements. This mission propels the company's efforts in research, development, and customer engagement, ensuring they stay ahead of the curve in a rapidly evolving sector.

    Revenue generation at CNH Industrial NV is multifaceted, stemming from its diverse portfolio encompassing agriculture, construction, commercial vehicles, and powertrain segments. The company's approach to making money is not just about selling products; it also involves offering services, financing options, and aftermarket support, which together create a comprehensive customer experience and multiple revenue streams.

    The Business Model Canvas for CNH Industrial NV reveals a complex yet efficient operation, balancing key partnerships, activities, and resources with customer relationships, channels, and segments. This model supports the company's mission and revenue generation strategies, ensuring operational excellence and market competitiveness.

    When it comes to competition, CNH Industrial NV finds itself in a dynamic and challenging arena with key players like John Deere, Caterpillar, and Komatsu. These competitors drive CNH Industrial NV to continuously innovate and improve, ensuring it can maintain and grow its market share in the face of stiff competition.

    The SWOT analysis of CNH Industrial NV highlighted its strengths, such as a strong global presence and a diversified product range, while also noting weaknesses including dependency on specific markets. Opportunities for the company lie in emerging markets and technological advancements, whereas threats include intense competition and market volatility.

    In conclusion, CNH Industrial NV is a formidable player in the capital goods sector, with a clear mission, strategic revenue generation methods, a robust business model, and a keen eye on the competitive landscape. Despite challenges, its strengths and opportunities position it well for future growth and innovation. As CNH Industrial NV continues to navigate the complexities of the industry, its focus on technology, sustainability, and customer-centric solutions will undoubtedly remain key drivers of its success.


    What are the core values of CNH Industrial?

    The core values of CNH Industrial are:

    1. Integrity: Acting with honesty, transparency, and ethical behavior in all interactions.
    2. Teamwork: Collaborating and working together towards common goals, leveraging the diverse skills and perspectives of individuals.
    3. Excellence: Striving for continuous improvement, innovation, and high quality in all aspects of the business.
    4. Customer Focus: Putting the needs and preferences of customers at the center of decision-making and service delivery.
    5. Sustainability: Committing to responsible environmental stewardship, social responsibility, and economic viability in all operations.
    6. Respect: Treating all individuals with dignity, fairness, and professionalism.
    7. Accountability: Taking ownership of actions and outcomes, and holding oneself and others responsible for meeting commitments.

    What is the strategic business plan of CNH Industrial?

    CNH Industrial's strategic business plan focuses on several key areas to drive growth and profitability. These areas include:

    1. Product innovation and technology: CNH Industrial is committed to investing in research and development to drive innovation and develop new technologies that improve the performance, efficiency, and sustainability of its products. This includes developing new products, services, and solutions that meet the evolving needs of customers and the market.

    2. Market expansion: CNH Industrial is focused on expanding its presence in key markets around the world, including emerging markets where there is significant growth potential. The company is also working to strengthen its position in existing markets through targeted marketing and sales initiatives.

    3. Operational excellence: CNH Industrial is committed to driving operational excellence across its business to improve efficiency, reduce costs, and increase profitability. This includes optimizing its manufacturing and supply chain operations, streamlining processes, and leveraging digital technologies to improve productivity.

    4. Sustainability: CNH Industrial has a strong commitment to sustainability and is actively working to reduce its environmental impact, improve the sustainability of its products, and support sustainable agriculture practices. The company is also focused on promoting diversity and inclusion in its workforce and communities.

    5. Customer focus: CNH Industrial is dedicated to providing exceptional customer service and support to build long-term relationships with its customers. This includes offering comprehensive product training, technical support, and aftermarket services to ensure customer satisfaction and loyalty.

    Overall, CNH Industrial's strategic business plan is focused on driving growth, innovation, and sustainability to create long-term value for its stakeholders and position the company for continued success in the global marketplace.

    Who are CNH Industrial top competitors?

    Some of CNH Industrial's top competitors include:

    1. Deere & Company
    2. AGCO Corporation
    3. Kubota Corporation
    4. Caterpillar Inc.
    5. Mahindra & Mahindra Limited
    6. Volvo Group
    7. Komatsu Ltd.
    8. Hitachi Construction Machinery Co., Ltd.
    9. JCB
    10. Doosan Group

    What does CNH Industrial stand for?

    CNH Industrial stands for Case New Holland Industrial.

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