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Company > Citi Trends Inc: Business Model, SWOT Analysis, and Competitors 2024

Citi Trends Inc: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 28, 2024

Inside This Article


    In 2024, Citi Trends Inc stands out as a pivotal player in the fast-paced world of retail, offering a unique blend of urban fashion at affordable prices. This article delves into the company's innovative business model, which combines trend-spotting with cost-effective sourcing, to provide value to a diverse customer base. Additionally, we provide a comprehensive SWOT analysis, highlighting the company's strengths, weaknesses, opportunities, and threats in the current market climate. We also examine Citi Trends' competitive landscape, comparing its strategies and performance with key industry rivals. This overview will equip readers with a thorough understanding of Citi Trends Inc's position in 2024, setting the stage for a deeper exploration of its business dynamics and market challenges.

    ### What You Will Learn

    • Ownership and Mission Insights: Discover who owns Citi Trends Inc, delve into the company's mission statement, and understand the core values that drive its business strategies.
    • Revenue and Business Model Explained: Learn how Citi Trends Inc generates its revenue, with a detailed breakdown of its Business Model Canvas, providing a clear view of its operational, financial, and customer relationship structures.
    • Competitive Landscape and Strategic Analysis: Uncover who the main competitors of Citi Trends Inc are and gain insights from a comprehensive SWOT analysis, identifying the company's strengths, weaknesses, opportunities, and threats in the retail industry.

    Who owns Citi Trends Inc?

    Who Owns Citi Trends Inc?

    Citi Trends Inc., a well-known American retail clothing chain, has been a topic of interest for investors and customers alike, particularly regarding who owns the company. Ownership of a public company like Citi Trends can be complex, involving various stakeholders including individual investors, institutional investors, and company insiders.

    Institutional Investors

    A significant portion of Citi Trends Inc. is owned by institutional investors. These are organizations that invest in a range of securities on behalf of their clients or members. They include pension funds, mutual funds, insurance companies, and investment banks. Institutional investors often hold large blocks of shares, giving them considerable influence over the company's decisions. Their holdings can be found in public filings with the Securities and Exchange Commission (SEC), such as the 13F forms.

    Individual Investors

    Aside from institutional investors, individual investors also own shares in Citi Trends. These are private investors who purchase stocks through brokers or trading platforms. Individual investors range from small-scale, retail investors to high-net-worth individuals who might hold significant stakes in the company. While individual investors collectively can own a substantial portion of the company, their individual influence on company decisions is typically less than that of institutional investors.

    Company Insiders

    Another group that often holds a stake in companies like Citi Trends Inc. is company insiders. This group includes senior executives, board members, and other employees who have access to detailed information about the company. Insiders are subject to strict regulations regarding how and when they can buy or sell shares to prevent insider trading. However, their ownership stake is a sign of their confidence in the company's future and is closely watched by investors.

    Public Ownership

    As a publicly traded company, a portion of Citi Trends' ownership is constantly changing hands through buying and selling on stock exchanges. The dynamic nature of public ownership means that no single entity controls the company outright, but rather it is owned collectively by all its shareholders.

    In summary, Citi Trends Inc. is owned by a mix of institutional investors, individual investors, and company insiders, with each group playing a unique role in the company's governance and strategic direction. Understanding the distribution of ownership among these groups can provide valuable insights into the company's performance and prospects.

    What is the mission statement of Citi Trends Inc?

    Citi Trends Inc., a leading American retail clothing chain known for its affordably priced, high-quality, trendy merchandise, operates with a clear and focused mission statement that reflects its core business philosophy and operational goals.

    Mission Statement of Citi Trends Inc.

    The mission statement of Citi Trends Inc. is to provide exceptional value to customers by offering a unique combination of trendy fashion, quality merchandise, and low prices. While the company does not publicly list a specific sentence as its mission statement, its operational ethos and business strategies are centered around the following key principles:

    1. Affordability: Citi Trends is committed to making fashionable clothing accessible to everyone by maintaining low prices without compromising on quality. This commitment to affordability helps the company stand out in the competitive retail market, making high fashion attainable for customers on any budget.

    2. Trendiness: Staying on top of current trends and frequently updating its inventory, Citi Trends ensures that its offerings reflect the latest in fashion. This dedication to trendiness allows the company to cater to the style-conscious consumer, constantly providing fresh and desirable products.

    3. Quality: Despite the low price point, Citi Trends does not sacrifice the quality of its merchandise. The company strives to offer products that not only look good but are also durable and reliable, ensuring customer satisfaction and trust.

    4. Diverse Product Range: Citi Trends aims to be a one-stop-shop for its customers' fashion needs by offering a wide range of products including clothing, accessories, and home décor. This diverse product range is designed to cater to the varied tastes and preferences of its customer base.

    5. Community Involvement: Beyond just selling clothes, Citi Trends sees itself as part of the communities it serves. The company is committed to giving back through various initiatives and partnerships that support local communities, reflecting its dedication to social responsibility.

    6. Customer Focus: At the heart of Citi Trends' mission is a strong focus on the customer. The company continually seeks feedback and uses it to improve the shopping experience, ensuring that customer needs and preferences are always at the forefront of its business strategy.

    In summary, the mission statement of Citi Trends Inc. embodies the company's commitment to affordability, trendiness, quality, diversity, community involvement, and customer focus. Through these principles, Citi Trends aspires to not only be a leader in the retail industry but also to make a positive impact on the communities it serves and the lives of its customers.

    How does Citi Trends Inc make money?

    How does Citi Trends Inc make money?

    Citi Trends Inc operates as a value-priced retailer of fashion apparel, accessories, and home goods. The company's revenue generation model is primarily based on its retail operations. Here's a closer look at how Citi Trends makes money through its diverse strategies and operations:

    1. Retail Store Sales

    The core of Citi Trends' revenue comes from sales generated through its extensive network of physical retail stores located across the United States. These stores offer a wide range of products including clothing, shoes, accessories, and home décor items aimed at budget-conscious consumers. By focusing on value-priced urban fashion and merchandise, Citi Trends attracts customers looking for trendy styles at affordable prices, driving the majority of the company's revenue.

    2. Seasonal and Trend-based Merchandising

    Citi Trends capitalizes on seasonal trends and the fast-changing preferences of fashion-conscious consumers. The company's buying teams are adept at quickly sourcing and stocking up on the latest trends that appeal to its target demographic. This agility in responding to market trends allows Citi Trends to maintain a fresh and appealing product assortment, encouraging repeat visits and purchases from customers.

    3. Private Label Offerings

    In addition to selling brands that are popular among its customer base, Citi Trends also develops and sells private label merchandise. These private labels, exclusive to Citi Trends, allow the company to offer unique products at competitive prices. The higher margins associated with private label sales contribute significantly to the company's profitability.

    4. E-commerce Sales

    Recognizing the growing trend of online shopping, Citi Trends has also expanded its sales channels to include e-commerce. Through its website, the company offers a wide selection of its in-store products to a broader audience. This online presence not only serves to increase sales but also enhances brand visibility and customer engagement beyond geographical limitations.

    5. Strategic Store Expansion

    Citi Trends pursues a strategic store expansion and renovation plan to increase its market presence and attract new customers. By opening stores in underserved markets or renovating existing ones to improve the shopping experience, Citi Trends aims to boost its sales and market share. This expansion strategy is carefully executed to ensure that new stores contribute positively to the company's overall profitability.

    In summary, Citi Trends Inc makes money through a combination of in-store and online sales, with a strong focus on offering value-priced, trendy merchandise. The company's ability to quickly adapt to consumer trends, its investment in private label brands, and strategic store operations are key factors that drive its revenue and profitability.

    Citi Trends Inc Business Model Canvas Explained


    Citi Trends Inc, a leading American retailer of urban fashion apparel and accessories, has carved out a niche for itself in the competitive retail market. By focusing on cost-efficient operations and a keen understanding of its target demographic, Citi Trends has successfully established a robust business model. This section dissects the company's business model canvas, providing insights into how it creates, delivers, and captures value.

    Customer Segments

    Citi Trends primarily targets value-conscious African American families and youth who are looking for trendy urban fashion at affordable prices. The company understands the unique tastes and preferences of its target market, which includes a wide range of age groups, from teenagers seeking the latest trends to adults looking for stylish yet cost-effective clothing options.

    Value Propositions

    Citi Trends offers a compelling value proposition to its customers by providing:

    • Trendy, High-Quality Merchandise: A wide selection of fashionable apparel, shoes, accessories, and home décor that caters to the tastes of urban consumers.
    • Affordable Prices: Competitive pricing strategy that makes trendy fashion accessible to budget-conscious shoppers.
    • Localized Store Experience: Stores located in urban neighborhoods, making it convenient for the target demographic to shop.
    • Customer-Centric Shopping Experience: A friendly store environment and customer service that understand and cater to the specific needs of their clientele.


    Citi Trends reaches its customers through multiple channels:

    • Brick-and-Mortar Stores: A strong network of over 500 stores across the United States, located primarily in urban and suburban areas.
    • Online Platform: An e-commerce website that complements the physical stores, offering an online shopping experience to customers who prefer shopping digitally.
    • Social Media and Marketing: Leveraging social media platforms and targeted marketing campaigns to engage with customers and promote the latest trends and offers.

    Customer Relationships

    Citi Trends builds and maintains customer relationships through:

    • Personalized In-Store Service: Staff who understand the community and can provide a personalized shopping experience.
    • Loyalty Programs: Rewards and incentives for frequent shoppers, encouraging repeat business and fostering a loyal customer base.
    • Feedback Mechanisms: Channels for customers to provide feedback, ensuring their voices are heard and their needs are addressed.

    Revenue Streams

    Citi Trends' revenue is generated primarily through:

    • Sales of Merchandise: The bulk of revenue comes from the sale of apparel and accessories in its physical stores and online platform.
    • Seasonal Promotions: Limited-time offers and seasonal promotions that drive additional sales volume and attract new customers.

    Key Resources

    The key resources for Citi Trends include:

    • Physical Store Network: A widespread presence in key urban markets, providing accessibility to its target customers.
    • Supply Chain: A robust supply chain capable of delivering the latest fashion trends quickly and cost-effectively.
    • Brand and Market Knowledge: Deep understanding of urban fashion trends and the preferences of its target demographic.

    Key Activities

    Citi Trends engages in several key activities to ensure its success:

    • Merchandise Selection and Procurement: Curating a selection of products that meet the tastes and preferences of its target market.
    • Marketing and Promotion: Conducting targeted marketing campaigns to attract and retain customers.
    • Customer Experience Management: Ensuring a positive shopping experience both in-store and online.

    Key Partnerships

    Key partnerships that support Citi Trends' business model include:

    • Suppliers and Designers: Collaborations with clothing suppliers and designers to ensure a constant supply of trendy and affordable merchandise.
    • Local Communities: Engagement with local communities to build brand loyalty and support community events.

    Cost Structure

    Citi Trends' cost structure is characterized by:

    • Inventory Costs: The purchase of merchandise for sale.
    • Operating Expenses: Costs associated with running its physical stores and online platform, including rent, utilities, and employee wages.
    • Marketing and Advertising: Investment in marketing and promotional activities to drive traffic and sales.


    Citi Trends Inc has developed a business model that effectively addresses the needs and preferences of its target market. By focusing on affordable, trendy fashion and building strong relationships with its customers, Citi Trends is well-positioned to continue its growth in the competitive retail landscape.

    Which companies are the competitors of Citi Trends Inc?

    Citi Trends Inc., known for its fashion-forward clothing and accessories at discount prices, competes in a dynamic retail landscape. The company caters to customers looking for trendy urban fashion without the hefty price tag. To understand Citi Trends' position in the market, it's essential to look at its competitors, which range from large department stores to specialized clothing retailers. Here's a breakdown of the primary competitors Citi Trends faces in the retail industry.

    Ross Stores, Inc. (Ross Dress for Less)

    Ross Stores, Inc., operating under the banner of Ross Dress for Less, is one of the most significant competitors of Citi Trends. Ross offers a similar value proposition to Citi Trends, providing designer and brand name fashions for men, women, and children at prices well below department and specialty stores. The key to Ross's success is its strategy of "Buying Right," which allows it to pass savings onto its customers, a strategy that closely mirrors that of Citi Trends.

    TJX Companies, Inc. (T.J. Maxx and Marshalls)

    The TJX Companies, Inc. operates several off-price retail chains, including T.J. Maxx and Marshalls, making it a direct competitor to Citi Trends. These stores offer a wide variety of discounted fashion, footwear, and accessories, appealing to a similar target market as Citi Trends. By providing a constantly changing selection of high-quality, brand-name merchandise at significant discounts, TJX Companies creates a treasure hunt shopping experience, attracting bargain hunters and fashion enthusiasts alike.

    Burlington Stores, Inc. (Burlington Coat Factory)

    Burlington Stores, Inc., commonly known as Burlington Coat Factory, provides a broad range of off-price apparel, including men's, women's, and children's clothing, as well as accessories and home goods. Like Citi Trends, Burlington prides itself on offering up to 60-70% off department store prices, making it a formidable competitor in the budget-friendly retail sector. Burlington's expansive store layout and diverse product selection place it in direct competition with Citi Trends for the budget-conscious shopper.

    Rainbow Shops

    Rainbow Shops, a privately-owned, moderate-priced American retail apparel chain comprising several lifestyle brands, is another competitor of Citi Trends. Offering a similar mix of clothing, shoes, and accessories for women, juniors, plus sizes, and children, Rainbow Shops competes in the same market space as Citi Trends. With its focus on trendy fashion at affordable prices, Rainbow caters to the same demographic looking for current fashion trends without the designer price tag.


    The competitive landscape for Citi Trends Inc. is populated with a mix of large off-price retailers and specialized clothing stores, each offering their unique value propositions to the fashion-conscious, price-sensitive consumer. While Citi Trends continues to carve out its niche in urban fashion, understanding the strategies and market positioning of its competitors like Ross Stores, TJX Companies, Burlington Stores, and Rainbow Shops is crucial for navigating the competitive retail environment and fulfilling its customer's evolving needs.

    Citi Trends Inc SWOT Analysis

    Citi Trends Inc, a leading American retailer known for its affordable urban fashion apparel and accessories, has navigated through the competitive retail landscape with a distinct approach. Understanding the company's strategic positioning requires a comprehensive SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis. This analysis sheds light on the internal and external factors that influence Citi Trends' operational and strategic decisions.


    1. Strong Brand Recognition: Citi Trends has established itself as a go-to destination for consumers seeking urban fashion and accessories at affordable prices. This strong brand recognition has helped the company retain a loyal customer base.

    2. Diverse Product Range: The company offers a wide variety of products, including apparel, accessories, and home décor, catering to a broad demographic. This diversity in product range enables Citi Trends to meet various consumer needs and preferences.

    3. Strategic Store Locations: Citi Trends strategically locates its stores in urban areas and shopping malls, making them accessible to its target market. This accessibility boosts foot traffic and sales.

    4. Effective Supply Chain Management: The company's efficient supply chain management enables it to quickly respond to market trends and consumer demands, maintaining its competitiveness in the fast-paced retail industry.


    1. Limited Geographic Presence: Despite its strong brand, Citi Trends primarily operates in the United States, limiting its market reach compared to global competitors. This geographical limitation restricts its growth potential.

    2. Dependence on the US Market: The company's heavy reliance on the US market makes it vulnerable to domestic economic fluctuations, affecting its overall stability and growth prospects.

    3. Competitive Market: The retail industry is highly competitive, with many players offering similar products. Citi Trends faces stiff competition from both brick-and-mortar stores and online retailers, which could impact its market share.


    1. E-Commerce Expansion: Expanding its online presence and e-commerce platform could significantly increase Citi Trends' sales, allowing it to reach a wider audience and adapt to changing consumer shopping behaviors.

    2. Market Expansion: There is an opportunity for Citi Trends to expand its operations internationally or into untapped domestic markets, diversifying its revenue streams and reducing its dependence on the US market.

    3. Product Line Expansion: By continuously refreshing its product lines and introducing new categories, Citi Trends can attract new customers and meet evolving consumer tastes and preferences.


    1. Economic Downturns: Economic recessions or downturns can significantly impact consumer spending, particularly in the retail sector, affecting Citi Trends' sales and profitability.

    2. Rising Competition: The constant emergence of new competitors, especially online, poses a threat to Citi Trends' market share and can pressure pricing and margins.

    3. Supply Chain Disruptions: Global supply chain disruptions, such as those caused by pandemics or political unrest, can impact inventory levels and lead to stock shortages, affecting sales and customer satisfaction.

    By carefully analyzing these strengths, weaknesses, opportunities, and threats, Citi Trends Inc can formulate strategies that leverage its advantages, address its challenges, and navigate the competitive retail landscape effectively.

    Key Takeaways

    • Ownership of Citi Trends Inc: Citi Trends Inc is a publicly traded company, meaning its ownership is distributed among individual and institutional shareholders. The largest shareholders typically include a mix of mutual funds, institutional investors, and key company executives.

    • Mission Statement: The mission of Citi Trends Inc is to provide customers with high-quality, trendy fashion merchandise at discounted prices. They aim to serve the fashion needs of the cost-conscious consumer by offering a wide range of branded and private-label apparel and accessories.

    • Revenue Generation: Citi Trends Inc makes money through the retail sale of fashion apparel, accessories, and home goods. The company operates hundreds of stores across the United States, focusing on urban and rural markets. Their revenue is generated both from in-store purchases and, increasingly, from online sales through their digital platform.

    • Business Model Canvas: Citi Trends operates on a value-based, fast-fashion retail model. Their Business Model Canvas would highlight key partners such as suppliers and distributors, key activities like trend forecasting and inventory management, and customer segments focused on value-conscious consumers seeking trendy fashion at lower prices. Value propositions include affordability, trendy selection, and geographic convenience.

    • Competition and SWOT Analysis: Citi Trends faces competition from both brick-and-mortar discount retailers and online fashion stores. Major competitors include Ross Stores, T.J. Maxx, and online platforms like Fashion Nova. The SWOT analysis reveals strengths in strong supplier relationships and a deep understanding of target market preferences; weaknesses might include limited global presence and reliance on the volatile fashion market; opportunities in expanding online sales and exploring new markets; and threats from intense competition and changing consumer preferences.


    In conclusion, our exploration of Citi Trends Inc has provided us with a comprehensive understanding of this dynamic company. As an entity, Citi Trends Inc is owned by its shareholders, reflecting its status as a publicly traded company. Its mission statement, focused on delivering value to its customers by providing trendy fashion at unbeatable prices, underscores its commitment to affordability and style, catering predominantly to families and fashion-forward individuals.

    Citi Trends Inc generates revenue through the retail sale of fashion apparel, accessories, and home goods, emphasizing the latest trends at low prices. This approach not only addresses the desires of budget-conscious consumers but also encourages frequent visits to their stores for the latest deals. The Business Model Canvas for Citi Trends Inc highlights its key partners, activities, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams, providing a clear picture of its operations, strategic advantages, and areas for potential growth.

    In the competitive landscape, Citi Trends Inc faces competition from other discount and fast-fashion retailers who target similar market segments. Despite this, its focus on urban fashion and its ability to quickly adapt to changing trends sets it apart from competitors like Ross Stores, T.J. Maxx, and Marshalls.

    A SWOT analysis of Citi Trends Inc reveals its strengths, including a strong brand identity in urban fashion and a robust supply chain. Opportunities lie in expanding its online presence and exploring new markets. However, challenges such as intense competition and the need to constantly adapt to rapidly changing fashion trends are potential threats.

    Ultimately, Citi Trends Inc stands as a testament to the power of understanding and catering to its niche market. By staying true to its mission and leveraging its strengths, while also addressing its weaknesses and threats, Citi Trends Inc continues to thrive in a competitive landscape. As it moves forward, its ability to innovate and adapt will be crucial in maintaining its competitive edge and ensuring its continued success in the fast-paced world of retail fashion.


    What is the SWOT analysis of trends?


    1. Helps businesses identify opportunities for growth and innovation.
    2. Provides a comprehensive overview of the external factors affecting the business.
    3. Enables businesses to make informed decisions based on data and analysis.
    4. Can help businesses stay ahead of competitors by identifying emerging trends.


    1. SWOT analysis may not always be accurate or reliable, as it is based on assumptions and predictions.
    2. It can be time-consuming and resource-intensive to conduct a thorough SWOT analysis.
    3. There is a risk of bias or subjectivity in the analysis, depending on who is conducting it.
    4. Trends can change rapidly, making it difficult to keep up with the latest information.


    1. SWOT analysis can help businesses capitalize on emerging trends and market opportunities.
    2. Provides a framework for strategic planning and decision-making.
    3. Helps businesses anticipate and adapt to changes in the market.
    4. Can be used to identify areas for improvement and growth within the business.


    1. Failure to conduct a thorough SWOT analysis can lead to missed opportunities or threats.
    2. Competitors may also be conducting SWOT analysis, giving them a competitive advantage.
    3. Trends can be unpredictable and may change rapidly, making it difficult to plan for the future.
    4. Over-reliance on SWOT analysis may lead to complacency and a lack of innovation.

    What are strengths weaknesses opportunities and trends?


    • Strong brand recognition and reputation
    • Diverse product portfolio
    • Skilled and experienced workforce
    • Strong financial performance


    • Limited market penetration in certain regions
    • High production costs
    • Dependence on a few key suppliers
    • Lack of innovation in product development


    • Expansion into new markets
    • Development of new products and services
    • Strategic partnerships and alliances
    • Acquisition of competitors or complementary businesses


    • Increasing demand for sustainable and environmentally friendly products
    • Growing use of technology in business operations
    • Shift towards online and digital marketing strategies
    • Rising competition in the industry.

    How can I find a SWOT analysis on a company?

    1. Search the company's official website: Many companies publish their own SWOT analysis on their website or in their annual reports. Look for sections such as "Investor Relations" or "About Us" to find relevant information.

    2. Use business information databases: Websites like Bloomberg, Marketline, and IBISWorld provide detailed reports on companies, including SWOT analyses. You may need a subscription to access these databases.

    3. Check financial news websites: Websites like Reuters, CNBC, and Forbes often publish articles and reports on companies, including SWOT analyses. Use the search function on these websites to find relevant information.

    4. Visit the company's social media channels: Companies often share updates and insights on their social media channels, including SWOT analyses. Check platforms like LinkedIn, Twitter, and Facebook for relevant information.

    5. Consult industry reports: Industry reports from organizations like Deloitte, PwC, and McKinsey may include SWOT analyses of companies within that industry. Look for relevant reports on the company you are interested in.

    6. Consider hiring a business analyst: If you are unable to find a SWOT analysis on a company, consider hiring a business analyst or consultant to conduct a custom analysis for you. They can provide valuable insights and recommendations based on the specific needs of your research.

    What will be your SWOT analysis for the company?


    1. Strong brand recognition and reputation in the industry.
    2. Wide range of products and services offered to cater to different customer needs.
    3. Strong financial performance and stable revenue growth.
    4. Robust distribution network and presence in multiple markets.
    5. Strong R&D capabilities and continuous innovation in product development.


    1. Dependence on a few key markets for a majority of revenue.
    2. Lack of diversification in product offerings, leading to vulnerability in changing market trends.
    3. High competition in the industry leading to pressure on pricing and margins.
    4. Limited online presence and e-commerce capabilities compared to competitors.
    5. Dependence on third-party suppliers for key components and materials.


    1. Expansion into new markets and regions to tap into growing customer demand.
    2. Diversification of product portfolio to cater to emerging trends and customer preferences.
    3. Increasing focus on sustainability and environmentally-friendly products to attract eco-conscious consumers.
    4. Growth opportunities in the digital market through e-commerce and online sales channels.
    5. Strategic partnerships and collaborations with other companies to enhance product offerings and reach a wider customer base.


    1. Economic uncertainty and fluctuations in global markets impacting consumer spending.
    2. Increasing competition from new entrants and existing players in the industry.
    3. Regulatory changes and compliance requirements affecting business operations.
    4. Supply chain disruptions and shortages of key components impacting production and delivery timelines.
    5. Negative publicity or reputation damage due to product recalls or quality issues.

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