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Company > Chewy Inc: Business Model, SWOT Analysis, and Competitors 2024

Chewy Inc: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 23, 2024

Inside This Article


    In this comprehensive analysis, we dive into the intricacies of Chewy Inc's business model, providing an in-depth overview of its strengths, weaknesses, opportunities, and threats as we head into 2024. Additionally, we'll closely examine Chewy's competitive landscape, identifying key players in the e-commerce and pet supply industry who pose the most significant challenges to the company's growth. This article aims to offer valuable insights for investors, industry analysts, and anyone interested in the evolving dynamics of the online pet retail sector. Join us as we explore how Chewy Inc stands in the current market and what the future may hold for this prominent player.

    What You Will Learn

    • Ownership and Vision: Discover who owns Chewy Inc and explore the company's mission statement to understand its core values and objectives.
    • Revenue Streams and Business Strategy: Learn about Chewy Inc's innovative business model, including how the company generates revenue and positions itself in the competitive online pet retail market.
    • Competitive Landscape and Strategic Insights: Gain insights into Chewy Inc's SWOT analysis, identifying its strengths, weaknesses, opportunities, and threats, alongside a comprehensive overview of its main competitors in the industry.

    Who owns Chewy Inc?

    Chewy Inc., a leading online retailer of pet food and other pet-related products, has become a household name among pet owners since its inception in 2011. Founded by Ryan Cohen and Michael Day, Chewy quickly grew in popularity, thanks in part to its commitment to customer service and a vast selection of products. But who owns Chewy Inc. now, especially after its public offering and the significant growth it has experienced over the years? Let's dive into the details.

    The Evolution of Ownership

    Initially, Chewy was a privately held company, nurtured by its founders and a series of venture capital investments. This period of growth and expansion laid the groundwork for what Chewy would eventually become. However, the significant turning point in Chewy's ownership story came in 2017.

    Acquisition by PetSmart

    In April 2017, PetSmart, the largest brick-and-mortar pet store chain in the United States, acquired Chewy Inc. in a deal valued at $3.35 billion. This acquisition was notable for several reasons, not least because it was the largest e-commerce acquisition at the time. Despite the acquisition, Chewy continued to operate as an independent subsidiary under the larger PetSmart umbrella, maintaining its brand identity and operational autonomy.

    Going Public

    In June 2019, Chewy took a significant step by going public. Its initial public offering (IPO) was highly successful, raising around $1 billion and valuing the company at over $8.7 billion. Going public marked a new chapter for Chewy, opening up avenues for investment and growth but also changing the dynamics of its ownership.

    Current Ownership Structure

    Today, Chewy Inc. is publicly traded on the New York Stock Exchange under the ticker symbol "CHWY." This means that its ownership is distributed among public shareholders, including individual investors, mutual funds, and institutional investors. However, it's important to note that PetSmart remains a significant shareholder. After the IPO, PetSmart and its affiliates retained a substantial portion of Chewy's shares, giving them considerable influence over the company. This blend of public investment and corporate backing has provided Chewy with a unique competitive edge in the market.

    Key Figures and Institutions

    Among the key institutional investors in Chewy are some of the world's largest asset management firms and investment funds, reflecting confidence in Chewy's business model and growth prospects. Meanwhile, the influence of PetSmart and its parent company, BC Partners, a private equity firm, remains a critical element of Chewy's strategic direction.

    In summary, while Chewy Inc. has evolved from a privately held startup to a major player in the public market, its ownership structure has also transitioned. From the direct oversight by its founders to the acquisition by PetSmart, and finally to its current status as a publicly-traded company with diversified ownership, Chewy's journey reflects its growth and the changing landscape of the pet supply industry.

    What is the mission statement of Chewy Inc?

    What is the mission statement of Chewy Inc?

    Chewy Inc., a leading e-commerce company specializing in pet products and services, operates with a clear and compelling mission statement. This statement is the foundation of their business strategy and reflects their commitment to their customers, both pets and pet parents. Chewy's mission statement is: "To be the most trusted and convenient online destination for pet parents (and partners), everywhere."

    This mission encompasses several key elements that are central to Chewy's operational and strategic focus:

    1. Trust: Chewy aims to build a reliable platform where pet owners can find products and services that are safe, high-quality, and beneficial for their pets' health and happiness. They understand that trust is paramount in the pet industry, where the wellbeing of beloved animals is at stake.

    2. Convenience: Recognizing that today's consumers value simplicity and efficiency, Chewy strives to offer a user-friendly online shopping experience. This includes an extensive selection of products, fast shipping, and exceptional customer service, ensuring that pet parents can easily find and receive everything they need for their pets.

    3. Inclusivity: By aiming to be the destination "for pet parents (and partners), everywhere," Chewy highlights its commitment to serving a diverse customer base. This includes catering to a wide range of pet needs, preferences, and lifestyles, acknowledging the unique bond between pets and their families.

    4. Partnership: The mention of "partners" in the mission statement signifies Chewy's dedication to working closely with brands, veterinarians, and other stakeholders in the pet industry. These partnerships help Chewy to offer a comprehensive range of products and services, as well as to stay at the forefront of pet care innovation.

    By living up to its mission statement, Chewy Inc. seeks to create a community of well-informed, satisfied pet parents who feel supported in every aspect of their pet care journey. This mission drives every decision and initiative at Chewy, from curating their product offerings to their customer service approach, all aimed at enhancing the lives of pets and their families.

    How does Chewy Inc make money?

    Chewy Inc, a leading e-commerce company specializing in pet products, has crafted a successful business model that capitalizes on the growing trend of pet ownership and the increasing inclination of pet owners to shop online. This model revolves around a combination of product sales, subscription services, and partnerships, enabling the company to generate substantial revenue and maintain a strong position in the market. Here's a closer look at how Chewy Inc makes money.

    Direct Sales of Pet Products

    The core of Chewy's revenue comes from the direct sale of pet products through its website and mobile app. The company offers a vast array of items, including pet food, toys, accessories, and medication. By providing a wide range of products across various brands, Chewy ensures that pet owners can find everything they need in one place. The convenience of online shopping, coupled with competitive pricing and excellent customer service, encourages repeat purchases and helps drive sales.

    Autoship Subscription Service

    A significant portion of Chewy's income is generated through its Autoship subscription service. This service allows customers to schedule regular deliveries of pet supplies, ensuring they never run out of essential items like pet food or medications. Autoship subscribers benefit from discounts and free shipping, which not only enhances customer loyalty but also provides Chewy with a predictable, recurring revenue stream. This model is particularly effective in fostering long-term customer relationships and enhancing customer lifetime value.

    Veterinary Telehealth Services

    In recent years, Chewy has expanded its offerings to include veterinary telehealth services. This allows pet owners to consult with licensed veterinarians via video calls, thus providing a convenient and immediate way to address pet health concerns. Chewy charges a fee for these consultations, tapping into the growing demand for telehealth services and diversifying its revenue streams. This innovative service underscores Chewy's commitment to being a comprehensive pet care provider.

    Advertising and Partnerships

    Chewy also monetizes its platform through targeted advertising and strategic partnerships with pet product manufacturers. By leveraging its extensive customer base and data analytics capabilities, Chewy can offer valuable advertising opportunities to brands looking to reach pet owners. These partnerships often include exclusive deals and promotions that benefit both Chewy and the participating brands, further contributing to Chewy's revenue.

    Chewy Pharmacy

    The Chewy Pharmacy is another crucial revenue driver for the company. This fully licensed pharmacy offers a wide range of prescription pet medications, supplements, and health products. By simplifying the process of purchasing pet medications online, Chewy addresses a significant need for pet owners, ensuring convenience and reliability. The pharmacy not only strengthens Chewy's product offering but also attracts a segment of customers looking specifically for pet health products, thereby boosting overall sales.

    In conclusion, Chewy Inc's business model is multifaceted, combining direct sales, subscription services, telehealth consultations, advertising partnerships, and a licensed pharmacy to cater to the diverse needs of pet owners. This approach not only enhances customer experience but also ensures multiple revenue streams for the company, underpinning its continued growth and success in the competitive e-commerce landscape.

    Chewy Inc Business Model Canvas Explained

    Chewy Inc, a leading e-commerce company specializing in pet food and pet-related products, has crafted a unique and successful business model. To understand how Chewy Inc has positioned itself as a powerhouse in the pet industry, it's essential to dissect its Business Model Canvas. This model provides a comprehensive overview of the company's strategic operational areas, including key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams.

    Key Partners

    Chewy Inc's key partners include pet food and product manufacturers, logistic companies, and technology service providers. These partnerships are crucial for ensuring a wide range of high-quality products, efficient delivery, and an excellent online shopping experience. Collaborations with veterinary professionals and pet welfare organizations also enhance Chewy's market credibility and customer trust.

    Key Activities

    The primary activities of Chewy Inc revolve around managing an extensive online inventory, ensuring a seamless shopping experience, and providing exceptional customer service. Other significant activities include logistics and supply chain management, marketing and sales activities, and technology development to keep the platform user-friendly and secure.

    Key Resources

    Chewy's key resources include its robust e-commerce platform, an extensive distribution network, a wide range of products, and a dedicated customer service team known for its 24/7 support. The company's brand reputation and customer data analytics capabilities also serve as critical resources for understanding and catering to customer needs effectively.

    Value Propositions

    Chewy Inc offers several value propositions that distinguish it from competitors, including a vast selection of pet products, competitive pricing, fast and reliable delivery, and exceptional customer service. The company also provides personalized services, such as automatic shipments through its Autoship program and a pharmacy service for prescription pet medications.

    Customer Relationships

    Chewy Inc maintains its customer relationships through personalized services, prompt and helpful customer support, and engaging with customers through social media and email newsletters. The company's focus on customer satisfaction is evident in its hassle-free returns policy and its proactive approach to addressing customer feedback and concerns.


    Chewy utilizes its e-commerce platform as the primary channel for interacting with and selling to customers. Additionally, the company leverages social media, email marketing, and search engine marketing to reach new customers and engage with existing ones. Mobile applications also play a critical role in providing a convenient shopping experience for users on the go.

    Customer Segments

    Chewy Inc targets a broad customer segment that includes pet owners looking for a convenient, reliable, and affordable way to purchase pet supplies and services. This segment encompasses a diverse demographic, including busy professionals, elderly pet owners, and price-sensitive consumers.

    Cost Structure

    The cost structure of Chewy Inc is primarily driven by logistics and supply chain expenses, customer service operations, marketing and sales activities, and technology development and maintenance. The company invests heavily in these areas to ensure a competitive edge in the e-commerce market for pet products.

    Revenue Streams

    Chewy's revenue streams include direct sales from its e-commerce platform, subscription services through its Autoship program, and commission from third-party vendors. The company has also diversified its revenue by offering pet medications and telehealth services, tapping into the growing market for pet healthcare.

    By carefully aligning its business model components, Chewy Inc has built a robust and scalable platform that continues to dominate the pet supply e-commerce sector. Its focus on customer satisfaction, combined with an efficient operation model, positions Chewy for continued growth and success in the pet industry.

    Which companies are the competitors of Chewy Inc?

    Chewy Inc., an online retailer of pet food and other pet-related products, has become a household name for pet owners across the United States. However, as the e-commerce space continues to expand, several companies have emerged as notable competitors in this niche market. Understanding who these competitors are not only helps consumers make informed choices but also sheds light on the dynamics of the online pet supply industry.


    As the giant in the world of online retail, Amazon stands out as a major competitor to Chewy Inc. With its vast inventory, including a wide variety of pet products, Amazon competes on price, convenience, and fast shipping. Amazon's Prime membership, offering perks such as free two-day shipping, makes it a preferred choice for many pet owners looking for quick and easy access to pet supplies.


    Walmart, with its significant online and physical store presence, is another key player in the pet supply market. Walmart.com offers an extensive selection of pet foods, accessories, and supplies, often at competitive prices. Moreover, Walmart's in-store pickup and delivery options provide convenient alternatives for shoppers, directly competing with Chewy's online-only model.

    PetSmart and Petco

    PetSmart and Petco are two of the largest pet retail chains in the United States, both offering comprehensive online shopping options that directly compete with Chewy. While traditionally known for their physical stores, they have significantly expanded their e-commerce operations. These companies offer a wide range of pet products online, along with services such as grooming, training, and veterinary care, which Chewy cannot provide through its online platform alone.

    Target and Costco

    Target and Costco, though not exclusively pet-focused, are significant competitors due to their broad customer base and wide selection of pet products. Both retailers have been expanding their online offerings, including pet supplies, to cater to the needs of their shoppers. Their competitive pricing and the added benefits of Target's REDcard discounts and Costco's bulk purchasing options present compelling alternatives to Chewy's offerings.

    Specialty Online Retailers

    Finally, a number of specialty online retailers, such as PetFlow, Only Natural Pet, and BarkBox, offer unique competition to Chewy Inc. These companies focus on specific niches within the pet product market, such as health-conscious pet foods, eco-friendly products, or subscription-based treat and toy boxes. Their specialized focus can attract pet owners looking for products that might not be available on Chewy or other larger platforms.

    In conclusion, Chewy Inc. faces competition from a variety of sources, including general online retailers, traditional pet supply chains, and niche online stores. Each competitor brings something different to the table, from convenience and pricing to product specialization, challenging Chewy to continuously innovate and improve its offerings to stay ahead in the competitive online pet supply market.

    Chewy Inc SWOT Analysis


    Chewy Inc., has carved out a significant niche in the online pet supply market, leveraging a combination of wide-ranging product offerings and exceptional customer service to establish a loyal customer base. The company's strengths are manifold, starting with its user-friendly platform that simplifies the shopping experience for pet owners. It offers a vast array of products, from pet food and toys to pharmaceuticals, catering to virtually every pet need. Chewy's subscription-based model for essential pet supplies, such as food and medication, ensures repeat business and a steady revenue stream. Additionally, Chewy has invested heavily in its logistics and supply chain, enabling fast and reliable delivery, further enhancing customer satisfaction.


    Despite its strong market position, Chewy faces several challenges. The company operates in a highly competitive online retail space, going head-to-head with giants such as Amazon and Walmart, as well as specialized pet supply companies. These competitors have deeper pockets and could potentially undercut Chewy on price or outspend them in marketing. Moreover, the reliance on third-party suppliers and logistics services could pose risks to Chewy's operational efficiency, especially during times of high demand or supply chain disruptions. The company's focus on the U.S. market also limits its growth potential and exposes it to risks associated with economic downturns in the region.


    The pet industry in the United States continues to grow, fueled by the increasing number of pet owners and the humanization of pets, where pets are treated more like family members. This trend presents a significant opportunity for Chewy to expand its product lines, especially in premium and specialty products. Additionally, there is a growing demand for pet health and wellness products, including organic food and nutraceuticals, areas where Chewy could increase its market share. Expanding its services to include pet insurance or virtual veterinary consultations could further differentiate Chewy in the market. Internationally, Chewy has the opportunity to tap into emerging markets where pet ownership is on the rise.


    The online pet supply industry is subject to rapidly changing consumer preferences and technological advancements. Chewy must continuously innovate to stay ahead of the curve, which requires significant investment in technology and market research. Economic downturns pose a threat as pet owners may cut back on non-essential pet spending during tough times. Additionally, regulatory changes related to the online sale of pet medications and food could impact Chewy's business model. The threat of cyber-attacks and data breaches also looms large, given the online nature of Chewy's business, which could erode customer trust and loyalty.

    In conclusion, Chewy Inc. has built a strong position in the online pet supply industry, supported by its comprehensive product offerings and customer-centric approach. However, to sustain and build on its success, Chewy must navigate the challenges of intense competition, reliance on third-party suppliers, and the need for continuous innovation. Exploiting growth opportunities in pet health and wellness and international expansion, while effectively managing potential threats, will be key to Chewy's future success.

    Key Takeaways

    • Ownership and Mission: Chewy Inc., once a startup, is now publicly traded under the ticker CHWY, with PetSmart as one of its major shareholders. Its mission statement revolves around enhancing the lives of pets and their parents by providing easy access to affordable pet food, supplies, and other pet-related products.

    • Revenue Generation: Chewy Inc. generates revenue through the sale of pet products and medications online. Their subscription-based service, Autoship, offers customers a convenient and discounted way to regularly receive their pet essentials, contributing significantly to the company's steady income stream.

    • Business Model Insights: The Chewy Inc. Business Model Canvas highlights a customer-centric approach focusing on value propositions such as convenience, variety, and personalized service. Key activities include managing an extensive online inventory, maintaining a user-friendly platform, and providing exceptional customer service.

    • Competitive Landscape: Chewy Inc. faces competition from both traditional brick-and-mortar pet stores, like Petco and PetSmart, and online giants, such as Amazon. Their differentiation lies in their exclusive focus on pets, extensive product range, and specialized customer service.

    • SWOT Analysis: Strengths include a strong online presence, a wide range of products, and high customer loyalty. Weaknesses involve intense competition and dependency on third-party suppliers. Opportunities for Chewy include expanding product lines and international growth. Threats consist of market saturation and changes in consumer spending habits.


    In conclusion, Chewy Inc has carved a significant niche in the pet supply e-commerce industry, setting itself apart through a customer-centric approach and a clear mission to enhance the lives of pets and their owners. Owned primarily by PetSmart, a significant stakeholder since its acquisition in 2017, Chewy Inc has continued to thrive by adhering to its mission statement of being the most trusted and convenient online destination for pet parents (and partners), everywhere.

    Chewy Inc's revenue model is primarily based on the direct sales of pet food, supplies, and medications, with an emphasis on subscription services through its Autoship program. This model is further elucidated in the Chewy Inc Business Model Canvas, which breaks down how the company creates, delivers, and captures value, highlighting its customer relationships, key activities, and revenue streams among other aspects.

    Competition in the pet e-commerce space is fierce, with Chewy Inc facing rivals such as Amazon, Walmart, and other specialized pet supply companies like Petco. Despite this, Chewy has remained resilient, leveraging its strengths in customer service, a wide range of products, and fast shipping. However, it's crucial to acknowledge the challenges it faces, including intense competition, logistical complexities, and the need to continuously innovate to meet customer expectations.

    The SWOT analysis of Chewy Inc reveals a company with significant strengths and opportunities, particularly in its robust supply chain, strong brand loyalty, and the growing pet market. Nonetheless, it must navigate weaknesses such as its reliance on a single industry and threats from economic downturns and increasing competition.

    In essence, Chewy Inc's journey reflects a blend of strategic foresight, dedication to service, and an unwavering commitment to pets and their owners. As the company looks to the future, its ability to adapt to changing market dynamics, innovate in response to customer needs, and capitalize on its strengths while addressing its weaknesses will be crucial in maintaining its position as a leader in the pet supply industry.


    What are Chewy's weaknesses?

    1. Limited selection of products compared to other online pet retailers
    2. Not all products are available for international shipping
    3. Some customers have reported issues with customer service and delivery times
    4. Prices may be higher compared to other online retailers
    5. Limited brick-and-mortar presence for customers who prefer shopping in-store.

    What is Chewy's business model?

    Chewy is an online retailer of pet food and supplies that operates on a subscription-based model. Customers can sign up for auto-ship deliveries of their pet's favorite products, ensuring they never run out of essentials. Chewy also offers a wide variety of products from leading brands, competitive prices, and exceptional customer service. The company focuses on providing a convenient and personalized shopping experience for pet owners, with features like 24/7 customer support, easy returns, and a wide range of products for all types of pets. Chewy's business model is centered around customer loyalty and satisfaction, aiming to build long-term relationships with pet owners by offering a convenient and reliable shopping experience.

    What are the competitive advantages of Chewy?

    1. Wide Product Selection: Chewy offers a vast selection of pet products, including food, treats, toys, and accessories, giving customers a one-stop shop for all their pet needs.

    2. Fast and Reliable Delivery: Chewy's efficient logistics network allows for quick and reliable delivery of orders, ensuring that customers receive their products in a timely manner.

    3. Auto-Ship Program: Chewy's convenient auto-ship program allows customers to set up recurring deliveries of pet products, ensuring that they never run out of essential items.

    4. Excellent Customer Service: Chewy is known for its exceptional customer service, with representatives available 24/7 to assist customers with any questions or concerns.

    5. Competitive Pricing: Chewy offers competitive prices on a wide range of pet products, making it an attractive option for budget-conscious pet owners.

    6. Personalized Recommendations: Chewy uses customer data to provide personalized product recommendations, helping customers find the best products for their pets' specific needs.

    7. Loyalty Program: Chewy offers a loyalty program that rewards customers with discounts and special offers for their continued business, helping to build customer loyalty and retention.

    Why is Chewy so successful?

    Chewy is successful for a variety of reasons, including:

    1. Customer-focused approach: Chewy places a strong emphasis on providing exceptional customer service and creating a positive shopping experience for pet owners. This includes offering 24/7 customer support, easy returns, and personalized recommendations for pet products.

    2. Wide product selection: Chewy offers a vast selection of pet products, including food, toys, grooming supplies, and more. This allows customers to easily find everything they need for their pets in one place.

    3. Competitive pricing: Chewy offers competitive prices on their products, often lower than traditional pet stores. They also frequently offer discounts and promotions to attract and retain customers.

    4. Convenience: Chewy's online platform makes it easy for customers to shop for pet products from the comfort of their own home. They also offer fast and reliable shipping, with many orders arriving within 1-2 days.

    5. Loyalty program: Chewy's Autoship program allows customers to set up recurring deliveries of pet products, saving them time and money. This program helps to build customer loyalty and encourage repeat purchases.

    6. Marketing and branding: Chewy has built a strong brand image through marketing campaigns that focus on the emotional connection between pets and their owners. They also have a strong presence on social media, engaging with customers and building a community of pet lovers.

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