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Company > Change Healthcare Inc: Business Model, SWOT Analysis, and Competitors 2024

Change Healthcare Inc: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 13, 2024

Inside This Article


    In this comprehensive article, we delve into the intricacies of Change Healthcare Inc's operations as we approach 2024, focusing on its innovative business model, a detailed SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis, and an overview of its competitive landscape. As a leading entity in healthcare information technology, Change Healthcare Inc plays a pivotal role in transforming healthcare through improved data exchange and patient engagement. We will examine how its strategies position it for future growth and how it stands against its competitors in the ever-evolving healthcare sector.

    What You Will Learn

    • Ownership and Vision: Discover who owns Change Healthcare Inc and the driving force behind their mission statement, providing insights into their objectives and how they aim to transform the healthcare sector.
    • Revenue Generation and Business Strategy: Understand how Change Healthcare Inc makes money and delve into their Business Model Canvas, giving you a comprehensive overview of their strategies, key activities, and value propositions.
    • Competitive Landscape and Strategic Analysis: Explore Change Healthcare Inc's main competitors and gain an in-depth understanding of their position in the market through a detailed SWOT analysis, highlighting their strengths, weaknesses, opportunities, and threats.

    Who owns Change Healthcare Inc?

    Who owns Change Healthcare Inc?

    Change Healthcare Inc., a key player in the healthcare technology sector, operates at the intersection of healthcare and technology, providing software, analytics, network solutions, and technology-enabled services. Understanding the ownership structure of such a pivotal company offers insights into its operational direction, strategic priorities, and potential influence on the healthcare industry.

    As of the latest available data, Change Healthcare Inc. is a publicly traded company on the NASDAQ stock exchange under the ticker symbol "CHNG". However, the ownership of Change Healthcare is not limited to individual retail investors who buy shares through public exchanges. A significant portion of the company's equity is held by institutional investors, which include mutual funds, pension funds, and other large financial organizations. These institutional investors often hold considerable stakes, giving them substantial influence over the company's strategic decisions.

    Among the most notable investors, McKesson Corporation, a giant in the healthcare supply chain management and pharmaceutical distribution, had a significant ownership stake in Change Healthcare. This relationship is rooted in a strategic partnership where McKesson contributed its technology solutions to Change Healthcare, forming a joint venture aimed at enhancing healthcare efficiency, reducing costs, and improving patient outcomes.

    Private equity ownership also plays a role in Change Healthcare's ownership structure. Before its public offering, Change Healthcare was partially owned by private equity firms that had invested in the company, seeing the potential for growth in the healthcare technology sector. Although the specifics of these stakes have evolved over time, especially after public listing, the influence of early private equity investors in shaping the company's strategic direction should not be underestimated.

    Finally, it's important to recognize the role of individual shareholders, including company executives and employees who own stock. These stakeholders are deeply invested in the company's success, not just financially but also professionally. Their ownership represents a commitment to the company's mission and vision, driving Change Healthcare forward in its goal to improve healthcare outcomes through innovative technology solutions.

    In summary, Change Healthcare Inc. is owned by a diverse group of stakeholders that includes major institutional investors, strategic corporate partners like McKesson Corporation, private equity investors, and individual shareholders comprising company executives and employees. This multifaceted ownership structure reflects a broad base of confidence in Change Healthcare's mission and potential to drive significant improvements in the healthcare industry.

    What is the mission statement of Change Healthcare Inc?

    Change Healthcare Inc. is at the forefront of the healthcare technology industry, aiming to maximize innovation to improve the overall healthcare experience. The company's mission statement is a powerful reflection of its goals, values, and the driving force behind its operations.

    Mission Statement

    The mission statement of Change Healthcare Inc. is to "inspire a better healthcare system". This concise yet profound statement encapsulates the company's aim to leverage technology and insightful data to make the healthcare system more efficient, more transparent, and more accessible to all stakeholders involved - from patients to providers, payers, and everyone in between.

    Breaking Down the Mission Statement

    Inspiring Change

    At its core, Change Healthcare Inc. is all about transformation. The word inspire in the mission statement is a testament to the company's commitment to not just being a part of the change but to be the catalyst that propels the healthcare industry forward. It is about motivating all involved parties to rethink and remodel the way healthcare is perceived and delivered.

    A Better Healthcare System

    The emphasis on a better healthcare system highlights the company's dedication to improvement and excellence. Change Healthcare Inc. recognizes the challenges and inefficiencies plaguing the current system - from high costs to gaps in care delivery and accessibility issues. Their mission is a pledge to address these issues head-on, aiming for a system that is not only more efficient but also more equitable and patient-centric.

    The Role of Technology

    Technology plays a central role in Change Healthcare Inc.'s mission. By developing and deploying cutting-edge solutions, the company seeks to streamline operations, enhance communication, and improve the overall quality of care. Whether it's through advanced analytics, interoperability solutions, or patient engagement tools, Change Healthcare Inc. is committed to leveraging technology to fulfill its mission.


    Change Healthcare Inc.'s mission statement is a powerful reminder of the company's foundational goal: to foster a healthcare system that serves everyone better. Through innovation, collaboration, and a relentless focus on improvement, Change Healthcare Inc. seeks to make healthcare more accessible, affordable, and effective for all. In a world where healthcare challenges are ever-present and complex, the company's mission serves as a guiding light, paving the way for a brighter, healthier future.

    How does Change Healthcare Inc make money?

    Change Healthcare Inc is a key player in the healthcare technology sector, offering a wide range of solutions that enable better patient care, reduced costs, and improved operational efficiency for healthcare providers. The company has established itself as a pivotal entity in the healthcare information technology (HIT) landscape. But how exactly does Change Healthcare Inc generate its revenue? Let's break down the primary sources of its income.

    Revenue Streams

    Change Healthcare Inc's revenue model is diversified across several streams, which can be categorized into three main areas:

    1. Software and Analytics

    A significant portion of Change Healthcare Inc's revenue comes from its software and analytics offerings. These include clinical decision support systems, financial management tools, and operational improvement platforms. Hospitals, clinics, and other healthcare providers pay for subscriptions or licenses to use these software solutions. Given the growing demand for data-driven healthcare, this segment represents a strong and growing income stream for the company.

    2. Network Solutions

    Change Healthcare Inc operates one of the largest healthcare networks in the United States, connecting payers, providers, and pharmacies. This network facilitates the exchange of healthcare information, such as claims processing and payment accuracy services. The company makes money through transaction fees charged for the use of this network. Every time a claim is processed or a payment is made through their system, Change Healthcare Inc earns a fee, making this a high-volume, steady revenue stream.

    3. Technology-Enabled Services

    Beyond software and network solutions, Change Healthcare Inc also offers a range of technology-enabled services. These services include consulting, outsourcing, and managed services aimed at optimizing healthcare operations. Healthcare providers pay for these services to improve efficiency, reduce costs, and navigate the complex regulatory landscape. This segment leverages the company's technological and industry expertise to offer customized solutions, generating additional revenue through service fees.


    Change Healthcare Inc's multifaceted revenue model underscores its strategic positioning within the healthcare sector. By providing a comprehensive suite of solutions and services that address the critical needs of healthcare providers, the company not only plays a crucial role in enhancing healthcare delivery but also ensures a steady and diverse income stream. As the healthcare industry continues to evolve with technological advancements, Change Healthcare Inc is well-positioned to grow its revenue by expanding its offerings and deepening its market penetration.

    Change Healthcare Inc Business Model Canvas Explained


    Change Healthcare Inc is a key player in the healthcare information technology sector, focusing on accelerating the transformation of the healthcare system through the power of the Change Healthcare Platform. This platform connects payers, providers, and patients, facilitating efficient communication, transactions, and the delivery of information. Understanding the business model of Change Healthcare Inc involves breaking down its operations through the Business Model Canvas framework. This framework provides a comprehensive view of the organization's strategic management and lean startup patterns. It is divided into nine segments: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

    Key Partners

    Change Healthcare Inc collaborates with a broad spectrum of partners to enhance its offerings. These include healthcare providers, payers, pharmacies, and third-party administrators. Partnerships with technology firms for cloud storage and analytics services also play a crucial role in supporting its data-driven solutions.

    Key Activities

    The company's key activities revolve around developing and maintaining its technology platform, integrating healthcare data, and ensuring data security and privacy. Other activities include marketing its solutions and engaging with stakeholders across the healthcare ecosystem.

    Key Resources

    Change Healthcare's primary resources are its technology infrastructure, which includes the Change Healthcare Platform, and its extensive data repositories. Human resources, particularly in software development, data analytics, and customer support, are also vital.

    Value Propositions

    The value propositions of Change Healthcare Inc focus on improving efficiency, reducing costs, and enhancing the experience for all stakeholders in the healthcare system. For providers, it offers solutions that streamline administrative processes. Payers benefit from improved claims management and fraud prevention. Patients receive better access to their healthcare information, making it easier to manage their health.

    Customer Relationships

    Change Healthcare Inc maintains its customer relationships through dedicated account management teams, customer support services, and user training programs. Additionally, it leverages technology-driven solutions, such as online portals and mobile applications, to facilitate direct engagement and self-service options for its users.


    The company utilizes various channels to reach its customers, including its website, direct sales teams, industry events, and digital marketing campaigns. Its online platform serves as a primary channel for delivering services and engaging with users.

    Customer Segments

    Change Healthcare Inc targets multiple customer segments within the healthcare industry. These include healthcare providers, like hospitals and clinics; payers, such as insurance companies; and, indirectly, patients who benefit from more efficient and transparent healthcare services.

    Cost Structure

    The cost structure of Change Healthcare Inc is characterized by significant investment in technology development and maintenance, data security, and compliance. Other major costs include sales and marketing to promote its platform and solutions, as well as operational expenses related to customer support.

    Revenue Streams

    Revenue for Change Healthcare Inc is generated primarily through subscription fees for access to its platform, transaction fees for processing data, and payments for additional professional services, such as consulting and analytics. This diversified revenue model supports the company's efforts to drive innovation and value across the healthcare ecosystem.

    Exploring the business model of Change Healthcare Inc through the Business Model Canvas reveals a comprehensive approach to improving healthcare efficiency and outcomes. By leveraging technology and data, the company is well-positioned to address the complex challenges facing the healthcare industry today.

    Which companies are the competitors of Change Healthcare Inc?

    Change Healthcare Inc, a key player in the healthcare technology sector, operates within a competitive landscape characterized by several significant entities. These companies, like Change Healthcare, offer a range of services including revenue cycle management, payment accuracy, network solutions, and patient engagement tools. Here's a closer look at some of Change Healthcare Inc's main competitors:

    McKesson Corporation

    McKesson Corporation is a global leader in healthcare supply chain management solutions, retail pharmacy, community oncology, and specialty care. Their technology segment competes directly with Change Healthcare, offering similar healthcare information technology solutions to improve clinical decision-making and operational efficiency.


    Athenahealth provides cloud-based services for healthcare systems, such as medical billing, practice management, and electronic health records (EHR). Their focus on cloud-based solutions positions them as a direct competitor to Change Healthcare, especially in areas focusing on improving healthcare systems' efficiency and patient care quality.

    Cerner Corporation

    Cerner Corporation is another heavyweight in the healthcare technology field, offering EHR, population health management, and revenue cycle management services. Their comprehensive suite of services places them in direct competition with Change Healthcare, particularly in efforts to streamline healthcare administration and enhance patient outcomes.


    A part of UnitedHealth Group, Optum offers information and technology-enabled health services. Their comprehensive approach to healthcare solutions, which includes pharmacy care services, population health management, and healthcare financial services, pits them as a formidable competitor to Change Healthcare. Optum's extensive use of data analytics and healthcare expertise is aimed at improving overall healthcare system performance.

    Allscripts Healthcare Solutions

    Allscripts is a provider of electronic health record (EHR), practice management, and revenue cycle management solutions. Their focus on connecting healthcare providers, consumers, and payers in meaningful ways through their health IT solutions makes them a strong competitor in the market alongside Change Healthcare.

    Each of these companies brings its unique strengths and focuses to the healthcare technology industry, contributing to a dynamic competitive environment. Change Healthcare Inc., with its comprehensive range of solutions aimed at enhancing efficiency, reducing costs, and improving patient care, continues to navigate this competitive landscape, striving to maintain and extend its market position.

    Change Healthcare Inc SWOT Analysis

    Introduction to Change Healthcare Inc SWOT Analysis

    Change Healthcare Inc, a leading player in the healthcare information technology sector, has been pivotal in revolutionizing healthcare management, systems, and patient care through its innovative solutions. This SWOT analysis provides a comprehensive overview of the company's strengths, weaknesses, opportunities, and threats. It's designed to offer insights into Change Healthcare's strategic positioning and potential future paths in a rapidly evolving industry.


    Market Leadership and Brand Reputation

    Change Healthcare Inc has established itself as a market leader in healthcare IT solutions. The company's strong brand reputation is built on its extensive portfolio of innovative products and services, which have significantly improved healthcare administration efficiency and patient care quality across numerous healthcare facilities.

    Advanced Technological Infrastructure

    The company benefits from its cutting-edge technological infrastructure, which enables the development and deployment of advanced healthcare solutions. This technological edge helps Change Healthcare maintain its competitive advantage and respond swiftly to market demands.

    Extensive Customer Base

    With a broad network of clients that includes hospitals, clinics, and insurance companies, Change Healthcare enjoys a diversified and stable revenue stream. This extensive customer base is a testament to the company's ability to meet various healthcare stakeholders' needs.


    Dependence on Healthcare Regulations

    Change Healthcare's operations are heavily influenced by healthcare regulations, which can vary significantly across different regions. Changes in healthcare laws or policies can impact the company's business operations and financial performance.

    Integration Challenges

    As Change Healthcare continues to expand, either organically or through acquisitions, it faces the ongoing challenge of integrating new technologies and systems. This can lead to operational inefficiencies and increased costs in the short term.


    Expansion into Emerging Markets

    Emerging markets present significant growth opportunities for Change Healthcare. These regions are experiencing rapid healthcare sector development, driven by increasing healthcare expenditure and the demand for advanced healthcare solutions.

    Partnerships and Collaborations

    By forging strategic partnerships and collaborations, Change Healthcare can enhance its service offerings and expand its market reach. Partnerships with tech companies, for instance, could lead to the development of more innovative solutions and access to new customer segments.


    Intense Competition

    The healthcare IT market is highly competitive, with numerous players vying for market share. Continuous innovation and pricing strategies are crucial for Change Healthcare to maintain its competitive edge.

    Cybersecurity Risks

    Given the sensitive nature of healthcare data, Change Healthcare faces significant cybersecurity risks. Any breach could lead to a loss of trust among clients and patients, adversely affecting the company's reputation and financial health.


    Change Healthcare Inc's SWOT analysis highlights the company's robust position in the healthcare IT industry, driven by its technological prowess, strong brand, and extensive customer base. However, navigating regulatory environments, integrating new technologies, and addressing cybersecurity threats are critical challenges. By capitalizing on emerging market opportunities and strategic partnerships, Change Healthcare can continue to thrive in the ever-evolving healthcare landscape.

    Key Takeaways

    • Ownership Structure: Change Healthcare Inc. is a public company, traded on the NASDAQ under the ticker symbol CHNG. Its ownership is distributed among institutional investors, retail investors, and its executives and employees. As of 2023, it's essential to check the current shareholder composition for the most accurate ownership details.

    • Mission Statement: Change Healthcare Inc. is dedicated to transforming the healthcare system through innovative technology solutions. Their mission focuses on accelerating the journey toward improved lives and healthier communities by enhancing the efficiency of healthcare delivery, enabling better patient care, and reducing costs across the healthcare ecosystem.

    • Revenue Generation: Change Healthcare Inc. generates revenue through a variety of services and solutions aimed at healthcare providers, payers, and consumers. These include revenue cycle management, payment accuracy, network solutions, and clinical information exchange, among others. Their business model capitalizes on the demand for greater healthcare efficiency and digital transformation.

    • Business Model Insights: The Change Healthcare Inc. Business Model Canvas illustrates how the company creates, delivers, and captures value. Key components include their value propositions of cost reduction, efficiency improvement, and innovation in healthcare technology; customer segments such as hospitals, insurance companies, and other healthcare providers; and revenue streams derived from subscription services, transaction fees, and software sales.

    • Competitive Landscape and SWOT Analysis:

      • Competitors: Change Healthcare Inc. faces competition from other healthcare technology companies such as McKesson Corporation, Optum, a part of UnitedHealth Group, and Cerner Corporation. The competitive landscape is characterized by rapid technological innovation and regulatory changes.
      • SWOT Analysis: Strengths include a broad portfolio of healthcare technology solutions and a strong market position. Weaknesses might involve reliance on healthcare regulatory environments and integration of acquired technologies. Opportunities for Change Healthcare Inc. include the growing demand for healthcare IT solutions and potential expansion into new markets. Threats could include intense competition and the fast pace of technological change in healthcare IT.


    In conclusion, Change Healthcare Inc stands as a pivotal player in the healthcare technology sector, under the ownership of McKesson Corporation, Change Healthcare LLC, and Blackstone. Driven by its mission to inspire a better healthcare system through improved connectivity, insights, and outcomes, Change Healthcare Inc has carved a niche for itself in a competitive market. The company generates revenue through a diverse portfolio of services including revenue cycle management, payment accuracy, network connectivity, and patient engagement solutions, all of which are intricately explained through its Business Model Canvas. This model showcases Change Healthcare's value proposition, customer relationships, channels, and revenue streams among other critical business aspects.

    Despite facing stiff competition from companies like McKesson Technology Solutions, Cerner Corporation, and Athenahealth, Change Healthcare Inc has consistently demonstrated resilience and innovation. A SWOT analysis reveals that its strengths lie in its robust technological infrastructure and comprehensive suite of services. However, it also highlights vulnerabilities such as potential regulatory challenges and the intense competition in the healthcare technology space. Opportunities for growth and expansion are abundant, especially in developing new technologies and expanding into emerging markets. Nevertheless, threats like cyber-security risks and changing healthcare policies require vigilant management.

    In essence, Change Healthcare Inc represents a blend of technological innovation, strategic business practices, and a firm commitment to transforming the healthcare industry. As the company navigates through the challenges and opportunities that lie ahead, its foundational strengths and strategic initiatives position it well to continue making significant impacts on the way healthcare is delivered and managed.


    What is a SWOT analysis in healthcare?

    A SWOT analysis in healthcare is a strategic planning tool that helps identify the Strengths, Weaknesses, Opportunities, and Threats of a healthcare organization or project. This analysis helps healthcare providers and organizations identify internal strengths and weaknesses, as well as external opportunities and threats, in order to develop strategies that capitalize on strengths and opportunities while mitigating weaknesses and threats. It can be used to assess the current state of a healthcare organization, evaluate potential changes or improvements, and make informed decisions about future directions.

    What is the SWOT analysis of change?

    SWOT analysis of change refers to analyzing the strengths, weaknesses, opportunities, and threats associated with implementing a change within an organization or any other context.


    • Can lead to increased efficiency and productivity
    • Can help in adapting to changing market conditions
    • Can improve employee morale and engagement
    • Can result in innovation and new opportunities


    • Resistance to change from employees or stakeholders
    • Disruption to current processes and workflows
    • Potential for increased costs or resource allocation
    • Lack of clear communication or support from leadership


    • Improved competitiveness in the market
    • Enhanced collaboration and teamwork
    • Increased customer satisfaction and loyalty
    • Development of new skills and capabilities


    • Loss of employee motivation or morale
    • Failure to adapt to change leading to stagnation
    • Negative impact on organizational culture
    • Potential for increased conflict or resistance within the organization.

    What are the threats in a SWOT analysis?

    The threats in a SWOT analysis refer to external factors that could potentially harm the organization or project. These threats could include:

    1. Competition from other businesses or organizations
    2. Economic downturns or market fluctuations
    3. Changes in government regulations
    4. Technological advancements that could render the organization's products or services obsolete
    5. Natural disasters or other external events that could disrupt operations
    6. Negative publicity or public perception
    7. Changes in consumer preferences or behavior
    8. Rising costs or inflation
    9. Supply chain disruptions
    10. Legal issues or lawsuits.

    What is a SWOT analysis for a public health program?

    A SWOT analysis for a public health program would assess the program's strengths, weaknesses, opportunities, and threats.


    • Strong partnerships with local community organizations and healthcare providers
    • Well-trained and dedicated staff members
    • Evidence-based interventions and strategies
    • Adequate funding and resources
    • Positive reputation and support from stakeholders


    • Limited outreach and engagement with marginalized populations
    • Inadequate data collection and evaluation methods
    • High turnover rate among staff members
    • Lack of cultural competence and diversity within the program
    • Limited access to healthcare services for program participants


    • Expansion of services to reach more underserved communities
    • Collaboration with other public health programs to address common goals
    • Integration of technology to improve data collection and monitoring
    • Funding opportunities for new initiatives and programs
    • Policy changes that support the program's mission and goals


    • Budget cuts and funding reductions
    • Competition from other public health programs and initiatives
    • Public skepticism or misinformation about the program's effectiveness
    • Changes in government regulations and policies that impact program operations
    • Public health emergencies or outbreaks that strain resources and capacity.

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