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Company > CBRE Group: Business Model, SWOT Analysis, and Competitors 2024

CBRE Group: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 22, 2024

Inside This Article


    As we step into 2024, the CBRE Group continues to dominate the global real estate market, leveraging its diversified business model to outperform competitors. In this comprehensive blog post, we will delve into the intricacies of CBRE Group's business strategy, dissecting its strengths, weaknesses, opportunities, and threats through a detailed SWOT analysis. Additionally, we will take a closer look at its competitive landscape, identifying key rivals and assessing how CBRE stands out in the ever-evolving real estate sector. Join us as we explore the factors that contribute to CBRE Group's enduring success and the challenges it faces in maintaining its market leadership.

    What You Will Learn

    • Ownership and Vision: Discover who owns CBRE Group and understand the core mission that drives their global operations in the real estate sector.
    • Revenue Streams and Business Strategy: Learn about the diverse ways CBRE Group generates income and get an in-depth explanation of their Business Model Canvas to understand their strategic approach in a competitive landscape.
    • Competitive Landscape and Strategic Insights: Identify CBRE Group's main competitors and gain insights from a detailed SWOT analysis, highlighting their strengths, weaknesses, opportunities, and threats in the real estate industry.

    Who owns CBRE Group?

    When exploring the ownership of CBRE Group, it's essential to understand that as a publicly traded company, its ownership is distributed among numerous shareholders, including both individual investors and institutional entities. The largest shares of CBRE Group are typically held by institutional investors, which include mutual funds, pension funds, and other large investment firms. These institutions invest in CBRE Group due to its standing in the commercial real estate industry, its financial performance, and its potential for long-term growth.

    Institutional Investors

    A significant portion of CBRE Group's shares is held by institutional investors. These can include large asset management companies, mutual funds, and pension funds. These entities often hold considerable stakes in the company, influencing its strategic direction through voting rights at shareholder meetings. Some of the top institutional investors in CBRE Group include Vanguard Group, BlackRock, and State Street Corporation, among others. Their investment reflects confidence in CBRE Group's market position and its ability to generate returns over time.

    Individual Shareholders

    Alongside institutional investors, individual shareholders also own a portion of CBRE Group. These can range from employees of the company who have acquired shares through compensation packages or stock purchase plans, to individual investors who see value in the company's growth prospects. While individual shareholders may own a smaller proportion of the company's shares compared to institutional investors, they collectively represent an important segment of the company's ownership.

    Insider Ownership

    Insider ownership is another aspect to consider when looking at who owns CBRE Group. This includes shares held by the company's executives, board members, and other key insiders. Insider ownership can offer insights into how the company's leadership views its future prospects. A high level of insider ownership might indicate that the company's leaders are confident in the business and expect it to perform well. According to the latest filings, insiders at CBRE Group own a modest proportion of the company's shares, suggesting a balanced level of confidence in the company's future success.


    The ownership of CBRE Group is diversified, with the largest shares held by institutional investors, followed by individual investors and company insiders. This wide-ranging ownership structure supports a balanced approach to governance and decision-making, reflecting a broad base of confidence in the company's leadership and strategic direction. As CBRE Group continues to navigate the complexities of the global real estate market, its ownership will play a crucial role in shaping its future trajectory.

    What is the mission statement of CBRE Group?

    CBRE Group, a global leader in real estate services, operates on a mission statement that encapsulates its commitment to its clients, its employees, and the broader communities within which it operates. The company's mission is to deliver superior results by putting the client's interests first, always. This mission is built on a foundation of four key pillars: service, expertise, community, and innovation.


    CBRE places a high premium on providing exceptional service to its clients. This includes understanding the unique needs of each client, being responsive and timely in communications, and always striving to exceed expectations. The company's focus on service ensures that all clients, regardless of size or scope, receive the attention and dedication they deserve.


    With a global network of professionals, CBRE boasts unparalleled expertise in the real estate sector. This expertise allows the company to provide insightful, data-driven advice to its clients, helping them to make informed decisions. Whether it's navigating complex transactions, providing market analysis, or offering strategic consulting services, CBRE's expertise is a cornerstone of its mission.


    Understanding the impact its work has on communities, CBRE is committed to corporate responsibility and sustainability. This includes initiatives to reduce its environmental footprint, invest in local communities, and ensure that its operations contribute positively to society. By integrating these principles into its business model, CBRE not only enhances its service offering but also supports the development of healthy, vibrant communities.


    In a rapidly changing world, CBRE recognizes the importance of innovation in staying ahead. The company invests in technology and research to develop new services, improve client outcomes, and streamline operations. This commitment to innovation ensures that CBRE remains at the forefront of the real estate industry, ready to meet the future challenges of its clients.

    In summary, the mission statement of CBRE Group reflects its dedication to excellence, its commitment to clients, and its role as a responsible corporate citizen. Through service, expertise, community involvement, and innovation, CBRE strives to lead the real estate industry while making a positive impact on the world.

    How does CBRE Group make money?

    CBRE Group, Inc. is a global commercial real estate services and investment firm, recognized as the largest commercial real estate services company in the world. Its operations span more than 100 countries, serving clients with an array of services including facilities, transaction, and project management; property management; investment management; appraisal and valuation; property leasing; strategic consulting; property sales; mortgage services, and development services. Understanding how CBRE Group generates revenue is crucial to grasp the breadth of its operations and its position in the real estate market. This segment explores the primary channels through which CBRE Group makes money.

    Advisory Services

    A significant portion of CBRE Group's revenue comes from its advisory services. This encompasses tenant and landlord leasing services, capital markets solutions (including property sales and mortgage services), and valuation services. CBRE leverages its extensive global network and market intelligence to advise clients on strategic decisions, optimize their real estate portfolios, and execute transactions that enhance value, reduce costs, and manage risk.

    Global Workplace Solutions

    CBRE's Global Workplace Solutions (GWS) segment offers a comprehensive suite of integrated, contractually-based services for occupiers of real estate, such as facilities management, project management, and advisory and transaction services on a global scale. These services are designed to improve the productivity of clients' businesses by optimizing their real estate performance and employee engagement, all while reducing operational costs. The GWS segment caters to large corporations across various sectors, including technology, finance, healthcare, and manufacturing, providing a steady and recurring revenue stream for CBRE.

    Real Estate Investments

    Under its Real Estate Investments segment, CBRE operates its investment management business through CBRE Global Investors, its development services through Trammell Crow Company, and its flexible space solutions business, Hana. This segment represents a more dynamic component of CBRE's revenue model, as it involves direct equity investment in properties, development projects, and providing flexible office space solutions. Profits are generated through management fees, performance incentives, and the successful execution of development projects and investments, aligning CBRE's interests with those of its clients and investors.

    Geographic Diversity

    CBRE's global presence also plays a critical role in its revenue generation capabilities. With operations in more than 100 countries, the company is well-positioned to capitalize on regional real estate trends and economic cycles. This geographic diversity allows CBRE to mitigate risks associated with downturns in specific markets by leveraging growth in others, ensuring a more stable and robust revenue stream.


    CBRE Group's revenue generation is a testament to its diversified business model, which spans a wide range of services across the real estate sector. From advisory services that help clients make informed decisions to the direct investment and development of real estate projects, CBRE has multiple channels of revenue. This diversification, coupled with its global footprint, positions CBRE Group as a leader in the commercial real estate services market, capable of navigating the cyclical nature of real estate with resilience and strategic agility.

    CBRE Group Business Model Canvas Explained


    In the modern business landscape, understanding how leading companies structure and leverage their resources, customer relationships, and value propositions is crucial. The CBRE Group, a global leader in real estate services, provides an excellent case study through the lens of the Business Model Canvas. This framework, which dissects the key components that comprise a company's business model, offers a structured approach to analyzing how CBRE creates, delivers, and captures value in the real estate market.

    Key Partners

    CBRE's success hinges on a network of key partners that enhance its service offerings and market reach. These partners include real estate developers, corporate clients, government agencies, and investment firms. By collaborating with these entities, CBRE can offer a broader array of services, from property management and sales to investment management and strategic consulting, ensuring they meet the diverse needs of their clients.

    Key Activities

    The core activities that drive CBRE's business model encompass a wide range of services tailored to the real estate market. These include property management, leasing, appraisal, brokerage, and investment management. Additionally, CBRE is heavily involved in advisory services for large-scale real estate projects, leveraging its global expertise to advise on development, sustainability, and workplace solutions. These activities not only solidify CBRE's market position but also create multiple revenue streams.

    Value Propositions

    CBRE's value proposition centers on its comprehensive expertise in the real estate sector, offering clients a one-stop-shop for all their real estate needs. Their global footprint, combined with local market knowledge, allows them to provide unmatched insights and services. For investors, CBRE offers a robust portfolio of investment opportunities and strategic advice to maximize returns. For corporate clients and tenants, they provide end-to-end solutions that improve operational efficiency, reduce costs, and enhance workplace environments.

    Customer Relationships

    CBRE maintains its customer relationships through dedicated account management teams, personalized service offerings, and a commitment to client satisfaction. This is complemented by their use of technology platforms that provide clients with real-time analytics, property insights, and market data. Their approach is to work closely with clients to understand their unique needs and challenges, thereby fostering long-term partnerships.

    Customer Segments

    The customer segments targeted by CBRE are diverse, reflecting the wide range of services they offer. Key segments include corporate clients seeking office space, investors looking for real estate investment opportunities, property owners in need of management services, and governmental and institutional clients requiring specialized real estate advisory services. This segmentation allows CBRE to tailor its services and marketing strategies to each group's specific needs.


    CBRE utilizes a variety of channels to reach its customer segments and deliver its services. These include its global network of offices, which facilitates local, national, and international real estate transactions and services. The company also leverages its website and online platforms for marketing properties, sharing market insights, and offering online tools and services. Events and conferences serve as additional channels for networking with clients and partners and showcasing CBRE's expertise.

    Revenue Streams

    CBRE's revenue streams are primarily generated from service fees related to property leasing, management, sales, and valuation. Advisory and transaction services for corporate clients and investment management fees also contribute significantly to their revenue. Their diversified service offering allows them to tap into various revenue streams across the real estate market, ensuring financial resilience.

    Cost Structure

    The cost structure of CBRE includes operational costs associated with delivering its services, such as labor, marketing, technology development, and office maintenance. Significant investments in technology and data analytics also form a substantial part of their expenses, enabling them to maintain a competitive edge in the market.


    The Business Model Canvas of CBRE Group illustrates a well-structured approach to delivering comprehensive real estate services on a global scale. By effectively leveraging their key resources, maintaining strong relationships with a diverse customer base, and continuously innovating their service offerings, CBRE stands as a testament to the potential of a robust and adaptable business model in the ever-evolving real estate industry.

    Which companies are the competitors of CBRE Group?

    CBRE Group, standing as one of the global leaders in real estate services, operates within a competitive landscape that includes a mix of large multinational corporations, regional players, and specialized firms. The real estate market is diverse and dynamic, with competition varying by geography, service line, and market segment. Here are some of the key competitors of CBRE Group:

    Jones Lang LaSalle Incorporated (JLL)

    JLL is perhaps one of the closest competitors to CBRE Group in terms of size, scope, and global reach. Offering a wide range of real estate and investment management services, JLL operates in numerous countries worldwide. Both companies vie for leadership in commercial real estate services, including leasing, property management, investment management, valuation, and advisory services.

    Cushman & Wakefield

    Another major competitor, Cushman & Wakefield provides commercial real estate services similar to those of CBRE Group. With a broad global presence, they compete directly in markets around the world, offering services like property, facilities and project management, leasing, capital markets, valuation and other advisory services.

    Colliers International

    Colliers International is a Canada-based global real estate services and investment management company. It offers services that include brokerage, real estate management, valuation, and advisory services, competing with CBRE in various markets across the globe.

    Newmark Group, Inc.

    Newmark Group is a fast-growing real estate services company based in the United States. It offers a full suite of services, including leasing advisory, global corporate services, investment sales and capital markets, valuation and advisory, and project management. Newmark's growth strategy and comprehensive service offerings make it a strong competitor in the industry.

    Savills plc

    Savills is a UK-based global real estate services provider that offers a wide range of specialist advisory, management, and transactional services. It is particularly well-regarded for its consultancy and high-end property services, competing with CBRE in both the commercial and luxury residential markets.

    Knight Frank

    Another UK-based competitor, Knight Frank, offers residential and commercial property advisory services. While it may not have the same scale as CBRE in certain service areas, it is a significant player in the luxury real estate market and commercial property services in key global markets.

    Marcus & Millichap

    Specializing in commercial real estate brokerage, Marcus & Millichap focuses on investment sales, financing, research, and advisory services. While it operates primarily in the United States and Canada, its focus on investment sales and research makes it a notable competitor in its market segments.

    Each of these competitors brings its strengths, specialties, and strategic approaches to the table, contributing to a vibrant and competitive landscape in the global real estate services market. CBRE Group continues to innovate and expand its services to maintain its leadership position, but the dynamic nature of the real estate market ensures that competition remains strong.

    CBRE Group SWOT Analysis

    CBRE Group, Inc. is a global leader in real estate services, providing a broad range of services to property owners, investors, and occupiers. A SWOT analysis is a framework used to evaluate a company's competitive position and to develop strategic planning. It examines the company's strengths, weaknesses, opportunities, and threats. Here's a detailed SWOT analysis of the CBRE Group:


    1. Global Footprint: CBRE Group has a vast global presence, operating in more than 100 countries. This extensive network allows it to serve international clients and offers a broad perspective on the global real estate market.
    2. Comprehensive Service Portfolio: The company offers a wide range of services, including property management, investment management, appraisal and valuation, property leasing, strategic consulting, property sales, mortgage services, and development services. This diversification allows it to cater to various customer needs and market demands.
    3. Strong Brand and Reputation: CBRE Group has built a strong brand in the real estate sector, recognized for its expertise, reliability, and innovative solutions. Its brand strength helps in attracting and retaining clients.
    4. Robust Financial Performance: The company has consistently shown strong financial performance with steady revenue growth, which provides it with the necessary capital to invest in new technologies and markets.


    1. Dependence on Economic Cycles: The real estate market is highly sensitive to economic cycles. During economic downturns, the demand for real estate services declines, which can significantly impact CBRE Group's financial performance.
    2. Regulatory Compliance: Operating in multiple countries exposes CBRE Group to a complex web of regulations and compliance requirements, which can be challenging to manage and might increase operational costs.
    3. High Competition: The global real estate services market is highly competitive, with several large players vying for market share. This competition can pressure profit margins and require continuous innovation and marketing efforts.


    1. Expanding into Emerging Markets: There's significant potential for growth in emerging markets, where the demand for professional real estate services is increasing. CBRE Group can leverage its global expertise to expand its footprint in these regions.
    2. Technological Advancements: Investing in new technologies like artificial intelligence, blockchain, and Internet of Things (IoT) can improve service delivery, operational efficiency, and customer satisfaction. This can also help in differentiating CBRE Group's offerings in a competitive market.
    3. Sustainability and Green Building Services: There's a growing demand for sustainable and energy-efficient buildings. CBRE Group can capitalize on this trend by offering specialized services in green certification, energy management, and sustainable development.


    1. Economic Fluctuations: Global economic instability can lead to reduced demand for real estate services, impacting CBRE Group's revenues and growth prospects.
    2. Technological Disruption: The real estate industry is undergoing significant technological changes. Companies that fail to keep up with these advancements risk losing market share to more innovative competitors.
    3. Geopolitical Tensions: Operating in multiple countries exposes CBRE Group to geopolitical risks, including trade wars, sanctions, and political instability, which can disrupt its operations and growth strategies.

    In summary, CBRE Group's SWOT analysis highlights its strong position in the global real estate market, backed by its extensive network, diversified services, and strong brand. However, it also points out the challenges it faces, including economic dependency, regulatory complexities, and intense competition. By capitalizing on emerging opportunities and mitigating potential threats, CBRE Group can continue to strengthen its market position and drive sustainable growth.

    Key Takeaways from Exploring CBRE Group: Ownership, Mission, Revenue, and Competitive Landscape

    • Diverse Ownership Structure: CBRE Group, a global leader in real estate services, is publicly traded on the New York Stock Exchange (NYSE: CBRE), with its ownership distributed among institutional investors, retail investors, and its own executives and employees. This wide-ranging shareholder base underscores the company's robust governance and the broad appeal of its business model.

    • Mission Focused on Client Success: CBRE Group's mission is centered around creating exceptional outcomes for clients through its deep expertise and comprehensive real estate services. This client-first approach is key to the company's ongoing success and industry leadership, guiding its strategy and operations in over 100 countries.

    • Diverse Revenue Streams: The company generates income through a multifaceted business model that includes service fees from property leasing, global workplace solutions, property sales, commercial mortgage brokerage, and valuation services. This diversification not only enhances revenue potential but also mitigates risks associated with market fluctuations.

    • Strategic Business Model: The Business Model Canvas for CBRE Group highlights a sophisticated approach to delivering value across its key customer segments, utilizing its vast portfolio of services. The company leverages its global network, market intelligence, and technology to maintain a competitive edge, ensuring scalability and adaptability in a dynamic industry.

    • Competitive Environment and SWOT Analysis: CBRE faces competition from other global real estate service firms like Jones Lang LaSalle (JLL), Cushman & Wakefield, and Colliers International. The SWOT analysis reveals that while CBRE's extensive service offerings and global footprint are major strengths, the competitive landscape and economic fluctuations pose ongoing challenges. Nevertheless, opportunities for expansion and leveraging technology for innovation offer pathways for sustained growth and market leadership.

    Understanding these key aspects of CBRE Group provides a comprehensive overview of its market position, strategic operations, and the competitive dynamics within the global real estate services industry.


    In wrapping up our exploration of the CBRE Group, it's clear that this global real estate services firm stands as a leader in its industry, thanks to a complex yet efficient business model, a clear and impactful mission statement, and a strategic approach to overcoming challenges while capitalizing on its strengths. Owned by public shareholders and traded on the New York Stock Exchange, CBRE prides itself on its mission to deliver superior outcomes for stakeholders through leading advice, execution, and investment services.

    The company generates revenue through a diversified portfolio that includes commercial real estate services such as leasing, property management, and investment management. The Business Model Canvas for CBRE Group illustrates a well-thought-out plan that emphasizes key partners, activities, and resources, alongside a value proposition that focuses on unmatched global expertise and a deep understanding of local markets.

    Competing in a fierce market, CBRE faces stiff competition from companies like JLL (Jones Lang LaSalle), Cushman & Wakefield, and Colliers International. Despite this, CBRE's strategic positioning and comprehensive service offerings allow it to maintain a competitive edge.

    The SWOT analysis of CBRE Group highlighted its strong global presence and broad service portfolio as major strengths, while also pointing out the challenges of operating in a highly competitive environment and the risks associated with global market volatility. Opportunities for CBRE lie in the growing demand for sustainable and technologically integrated real estate solutions, whereas threats could emerge from economic downturns and changes in real estate regulations.

    In conclusion, the CBRE Group's journey reflects a story of strategic growth, resilience, and a steadfast commitment to excellence in the global real estate market. By adhering to its mission, continuously refining its business model, and strategically navigating the competitive landscape, CBRE is well-positioned to continue its leadership in the industry and deliver value to its clients, employees, and shareholders. The company's ability to adapt to changing market dynamics while focusing on innovation and sustainability will undoubtedly play a crucial role in its future success and impact on the global real estate sector.


    What are the strengths of CBRE?

    1. Global presence: CBRE has a strong global presence with operations in over 60 countries, allowing them to offer comprehensive real estate services across different markets.

    2. Diverse service offerings: CBRE offers a wide range of services including leasing, property management, investment sales, and valuation, providing clients with a one-stop solution for all their real estate needs.

    3. Industry expertise: CBRE has a team of highly experienced professionals with deep industry knowledge and expertise, allowing them to provide clients with valuable insights and strategic advice.

    4. Technology and innovation: CBRE is at the forefront of utilizing technology and innovation in the real estate industry, providing clients with access to cutting-edge tools and analytics to make informed decisions.

    5. Strong reputation: CBRE has a strong reputation in the real estate industry, known for their professionalism, integrity, and commitment to delivering high-quality services to clients. This reputation helps them attract top talent and build long-term relationships with clients.

    What are the core values of CBRE?

    1. Respect: CBRE values diversity, equality, and treating others with dignity and respect.

    2. Integrity: CBRE is committed to honesty, transparency, and ethical behavior in all aspects of its business.

    3. Excellence: CBRE strives for excellence in everything it does, delivering high-quality service and results for clients and stakeholders.

    4. Teamwork: CBRE values collaboration, cooperation, and teamwork, recognizing that working together leads to better outcomes.

    5. Innovation: CBRE encourages creativity, continuous improvement, and a willingness to embrace new ideas and technologies.

    6. Client Focus: CBRE is dedicated to understanding and meeting the needs of its clients, delivering value and exceeding expectations.

    7. Sustainability: CBRE is committed to environmental responsibility, social impact, and sustainable practices in its operations and service delivery.

    What are the qualities of CBRE?

    1. Global presence: CBRE is a leading commercial real estate services and investment firm with a presence in over 100 countries around the world.

    2. Industry expertise: CBRE has a team of professionals with deep industry knowledge and expertise in various sectors of the real estate market.

    3. Innovation: CBRE is known for its innovative approach to real estate services, using technology and data analytics to drive better outcomes for clients.

    4. Client focus: CBRE is committed to providing exceptional service to its clients, working closely with them to understand their needs and deliver tailored solutions.

    5. Integrity: CBRE operates with the highest standards of integrity and ethics, building trust and credibility with clients, partners, and employees.

    6. Sustainability: CBRE is committed to sustainability and corporate responsibility, incorporating environmental, social, and governance principles into its business practices.

    7. Diversity and inclusion: CBRE values diversity and inclusion, fostering a culture of respect, inclusion, and equality for all employees.

    8. Continuous improvement: CBRE is dedicated to continuous improvement and learning, seeking to constantly enhance its services and capabilities to better serve clients and stakeholders.

    How can I find a SWOT analysis on a company?

    There are several ways you can find a SWOT analysis on a company:

    1. Company website: Check the company's official website as they may have a SWOT analysis posted in their investor relations section or annual reports.

    2. Business news websites: Websites like Bloomberg, Forbes, or CNBC often publish SWOT analyses on major companies as part of their financial analysis and reporting.

    3. Market research reports: Companies like MarketResearch.com, IBISWorld, or Euromonitor International often provide SWOT analyses as part of their comprehensive market research reports on various industries and companies.

    4. Business databases: Utilize business databases like ProQuest, Business Source Complete, or Factiva to search for SWOT analyses on specific companies.

    5. Industry publications: Industry-specific publications and journals may also publish SWOT analyses on companies within that industry.

    6. Consult with a business analyst or consultant: If you are unable to find a SWOT analysis on a specific company, consider reaching out to a business analyst or consultant who may be able to provide a custom analysis for you.

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