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Company > Caterpillar Inc.: Business Model, SWOT Analysis, and Competitors 2024

Caterpillar Inc.: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 07, 2024

Inside This Article


    In this comprehensive analysis, we delve into the multifaceted world of Caterpillar Inc. as it stands in 2024. We'll explore the intricacies of its business model, which has positioned Caterpillar as a global leader in construction and mining equipment. Our discussion includes a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis to provide insights into the company's strategic positioning. Additionally, we'll examine Caterpillar's competitive landscape, identifying key rivals and analyzing how Caterpillar differentiates itself in this highly competitive market. This article aims to offer a detailed snapshot of Caterpillar Inc., shedding light on its operational strategies, market challenges, and avenues for growth.

    What You Will Learn

    • Ownership and Vision of Caterpillar Inc.: Discover who owns Caterpillar Inc. and grasp the core elements of their mission statement, understanding the guiding principles behind their global operations.
    • Revenue Streams and Business Model: Learn how Caterpillar Inc. generates income, along with a detailed explanation of their Business Model Canvas, providing insights into their strategies for success in a competitive market.
    • Competitive Landscape and Strategic Insights: Identify Caterpillar Inc.'s main competitors and delve into a SWOT analysis to uncover the strengths, weaknesses, opportunities, and threats faced by the company in the heavy equipment industry.

    Who owns Caterpillar Inc.?

    Caterpillar Inc., a global leader in construction and mining equipment, has made a significant mark on industries worldwide with its wide range of products and services. Given its prominence and influence, it's natural to wonder about the ownership structure behind this industrial giant. So, who exactly owns Caterpillar Inc.?

    Institutional and Individual Shareholders

    Caterpillar Inc. is a publicly traded company, listed under the ticker symbol CAT on the New York Stock Exchange (NYSE). As such, it is owned by a diverse mix of institutional and individual shareholders. Institutional investors, which include mutual funds, pension funds, and other large entities, hold a significant portion of the company's shares. These institutions invest in Caterpillar for its longstanding reputation, steady dividend payments, and potential for growth. Among the top institutional shareholders are well-known investment management firms and financial institutions, reflecting the company's solid standing in the investment community.

    Major Shareholders

    While the specific lineup of major shareholders can fluctuate based on market transactions, certain names frequently appear on the list due to their substantial investments. Vanguard Group Inc., BlackRock Inc., and State Street Corporation are often among the top institutional shareholders, controlling a considerable percentage of the company's outstanding shares. Their investment reflects confidence in Caterpillar's business model and future prospects.

    Individual Investors

    Aside from these institutional giants, a significant portion of Caterpillar Inc.'s ownership lies with individual investors, ranging from Caterpillar employees participating in company stock ownership plans to retail investors who believe in the company's long-term value. These individuals may own shares directly or through mutual funds and retirement accounts, contributing to the diversified ownership structure.

    Insider Ownership

    Insider ownership is another aspect to consider. This refers to the shares owned by Caterpillar's executives, board members, and other insiders who have substantial control over the company. Insider ownership is often viewed positively as it indicates that the company's leadership has a personal stake in the business's success. However, it's worth noting that insider ownership in Caterpillar Inc. is relatively small compared to the total shares held by institutional and individual investors, which is typical for companies of Caterpillar's size.


    In summary, Caterpillar Inc. is owned by a mix of institutional investors, individual shareholders, and company insiders. This diverse ownership structure reflects the company's robust financial health and its wide appeal among different types of investors. As Caterpillar continues to navigate the complexities of the global market, its ownership will likely remain a dynamic blend of stability and change, mirroring the company's own evolution.

    What is the mission statement of Caterpillar Inc.?

    Caterpillar Inc., a global leader in construction and mining equipment, engines, turbines, and locomotives, has set forth a mission statement that encapsulates its core purpose and strategic direction. The mission statement is a succinct expression of its goals and values, guiding the company's operations and decisions.

    Mission Statement of Caterpillar Inc.

    The mission statement of Caterpillar Inc. is: "To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet."

    This mission statement reflects Caterpillar's commitment to not only contributing to economic development by providing essential equipment and services for infrastructure, energy, and resource industries but also emphasizes its dedication to sustainability and community support. It highlights a dual focus: driving progress and development while ensuring environmental stewardship and social responsibility.

    Caterpillar's mission is rooted in the belief that progress should be balanced with sustainable practices. By focusing on developing solutions that support communities and protect the planet, Caterpillar positions itself as a company that values not just economic success but also environmental and social sustainability.

    Breaking Down the Mission Statement

    • Economic Growth through Infrastructure and Energy Development: Caterpillar identifies itself as a key player in enabling economic growth by supplying the machinery and technology necessary for building critical infrastructure and advancing energy solutions. This aspect of the mission underscores the company's role in facilitating progress and development globally.

    • Solutions that Support Communities: This part of the statement indicates Caterpillar's commitment to the well-being of the communities in which it operates. It suggests a focus on developing products and services that meet the needs of these communities, thereby contributing to their prosperity and resilience.

    • Protecting the Planet: Caterpillar acknowledges the importance of environmental sustainability. This reflects the company's dedication to innovating and implementing practices that minimize environmental impact, demonstrating a responsibility towards the planet's health and future.

    In conclusion, the mission statement of Caterpillar Inc. conveys a powerful message of balance between driving economic development and upholding commitments to sustainability and social responsibility. It serves as a guiding principle for the company, shaping its strategies, operations, and the ethos that defines its global presence.

    How does Caterpillar Inc. make money?

    Caterpillar Inc., a global leader in manufacturing construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives, employs a multifaceted approach to generate revenue. Understanding how this industrial giant sustains and grows its financial health involves looking into its diverse streams of income, innovative products, and strategic services.

    Product Sales

    The backbone of Caterpillar's revenue is the sale of machinery and engines. With a broad portfolio that includes loaders, excavators, tractors, and a variety of engine models, the company caters to the needs of construction, mining, and power generation industries worldwide. Caterpillar's commitment to quality and innovation ensures its products are in constant demand, helping to drive sales in both developed and emerging markets.

    Aftermarket Parts

    An equally important revenue stream for Caterpillar is the sale of aftermarket parts. The durability and long operational life of Caterpillar machines create a perpetual demand for maintenance and repair parts. This sector not only provides consistent revenue but also strengthens customer relationships, as the company supports clients through the entire lifecycle of their equipment.

    Services and Solutions

    Caterpillar leverages its industry expertise to offer a variety of services and solutions, including financing to customers and dealers, insurance, and extended protection plans. Its financial services division plays a pivotal role in facilitating the sales of its equipment by providing customers with loan and lease options, thereby removing financial barriers to purchase. This sector has grown significantly over the years, adding a substantial layer to Caterpillar's income stream.

    Licensing and Technology

    Innovation is at the heart of Caterpillar's operations, leading to a rich portfolio of patents and intellectual properties. The company monetizes these assets through licensing agreements, allowing other companies to use its technology in exchange for royalty payments. This not only generates revenue but also establishes Caterpillar as a leader in technological advancements within the industry.

    Global Operations

    Caterpillar's global footprint expands its revenue potential beyond the confines of any single market. With manufacturing facilities, dealerships, and operations in various countries, the company is well-positioned to capitalize on regional growth opportunities and mitigate risks associated with economic downturns in any one region. This geographical diversity is a key component of Caterpillar's financial success.

    In conclusion, Caterpillar Inc. makes money through a combination of product sales, aftermarket parts, services and solutions, licensing and technology, and its extensive global operations. This multi-pronged approach not only provides multiple streams of revenue but also helps mitigate risks associated with market fluctuations. Caterpillar's ability to innovate and adapt to the changing needs of the industries it serves continues to be a critical factor in its ongoing financial success.

    Caterpillar Inc. Business Model Canvas Explained


    Before diving deep into the intricacies of Caterpillar Inc.'s business model canvas, it's essential to understand what a business model canvas is. Essentially, it's a strategic management template used for developing new business models or documenting existing ones. It's a visual chart with elements describing a company's value proposition, infrastructure, customers, and finances. Now, let's explore how Caterpillar Inc., a global leader in manufacturing construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives, fits into this model.

    Value Propositions

    Caterpillar Inc. prides itself on delivering a robust set of value propositions to its diverse customer base, which includes construction companies, miners, and various industrial sectors. The primary value propositions include:

    • Durability and Reliability: Caterpillar's products are renowned for their durability and reliability, capable of withstanding extreme conditions and heavy usage, which is critical in construction and mining operations.
    • Innovation: Continuous investment in research and development ensures Caterpillar stays at the forefront of technological advancements, offering innovative solutions that improve efficiency and productivity.
    • Global Reach with Local Support: With a vast network of dealers and facilities worldwide, Caterpillar ensures timely access to products, parts, and services, along with localized support.
    • Sustainability: Caterpillar is committed to sustainable practices, developing products and technologies that reduce environmental impact and help customers meet their sustainability goals.

    Customer Segments

    Caterpillar's customer segments are as diverse as the industries it serves, including:

    • Construction: Companies involved in residential, commercial, and industrial construction projects.
    • Mining: Entities engaged in the extraction of minerals, metals, and other valuable materials.
    • Energy: Businesses in the production of power through traditional and renewable sources.
    • Transportation: Rail, shipping, and freight companies requiring heavy machinery and engines.
    • Government and Defense: Public sector agencies and military organizations needing construction and engineering equipment.


    Caterpillar utilizes a variety of channels to reach its customers and deliver its value propositions:

    • Dealerships: A global network of authorized dealers serves as the primary sales and service channel, providing localized support to customers.
    • Direct Sales: For large contracts or specific industries, Caterpillar engages directly with customers.
    • Online Platforms: Caterpillar and its dealers offer online portals for product information, sales, and service support, catering to the digital needs of their customers.

    Customer Relationships

    Caterpillar's customer relationship strategies are built on trust, reliability, and continuous support:

    • After-Sales Service: Offering comprehensive maintenance and repair services, warranty programs, and parts supply to ensure customer satisfaction and equipment longevity.
    • Customer Support Agreements: Tailored service agreements designed to meet specific customer needs, from preventive maintenance to total cost performance guarantees.
    • Training and Education: Providing customers and dealers with extensive training on equipment operation, maintenance, and safety.

    Revenue Streams

    Caterpillar's revenue streams are diversified across its product and service offerings:

    • Equipment Sales: The sale of new and used construction and mining equipment, engines, and turbines.
    • Aftermarket Parts and Services: Revenue generated from the sale of replacement parts and the provision of repair services.
    • Financing and Insurance: Offering financing options and insurance for customers purchasing Caterpillar equipment.

    Key Activities

    Key activities essential to Caterpillar's business model include:

    • Product Development: Ongoing research and development to innovate and improve product offerings.
    • Manufacturing and Quality Control: Efficient production processes and strict quality control measures to maintain product reliability.
    • Market Analysis and Strategy: Continuous analysis of market trends and customer needs to guide strategy and product development.

    Key Resources

    Caterpillar's key resources are its:

    • Manufacturing Facilities: State-of-the-art manufacturing plants located around the globe.
    • Human Capital: A skilled workforce, including engineers, technicians, and sales professionals.
    • Brand and Reputation: A strong brand recognized for quality, reliability, and innovation.
    • Dealer Network: An extensive global dealer network providing sales, service, and support.

    Key Partnerships

    Key partnerships that support Caterpillar's business model include:

    • Suppliers: Reliable supply chain partners providing quality materials and components.
    • Dealers: Authorized dealers acting as the face of Caterpillar to customers worldwide.
    • Technology Partners: Collaborations with tech companies and startups to drive innovation in products and services.

    Cost Structure

    Caterpillar's cost structure includes:

    • Manufacturing and Production Costs: Costs associated with the production of machinery and equipment.
    • Research and Development: Significant investment in R&D to fuel innovation and technological advancement.
    • Sales and Marketing: Expenses related to marketing campaigns, dealer support, and customer acquisition.
    • Operational Expenses: Costs incurred from running a global network of facilities and offices.


    Caterpillar Inc.'s business model canvas showcases a well-structured approach to delivering value to its customers while maintaining operational efficiency and innovation. By continuously evolving its strategies in alignment with market demands and technological advancements, Caterpillar strengthens its position as a leader in the global heavy machinery and construction equipment industry.

    Which companies are the competitors of Caterpillar Inc.?

    Caterpillar Inc., a behemoth in the construction and mining equipment sector, faces stiff competition from several notable companies worldwide. These competitors, much like Caterpillar, specialize in manufacturing heavy machinery, engines, and related services, pushing the boundaries of innovation and performance. Here, we delve into the primary companies that stand toe-to-toe with Caterpillar, challenging its market dominance.

    Komatsu Ltd.

    Hailing from Japan, Komatsu Ltd. is one of the most formidable competitors of Caterpillar Inc. Known for its diverse range of construction, mining, and military equipment, Komatsu has carved out a significant presence on the global stage. Its commitment to technological advancements and sustainability, alongside a robust product lineup that includes excavators, bulldozers, and dump trucks, makes it a direct competitor in many of Caterpillar's key markets.

    Volvo Construction Equipment

    Volvo Construction Equipment, a subsidiary of the Swedish Volvo Group, is another significant player in the industry. Renowned for its high-quality construction equipment and technological innovations, Volvo CE offers an extensive product range, including wheel loaders, hydraulic excavators, and articulated haulers. Their focus on fuel efficiency and reduced environmental impact positions them as a forward-thinking alternative to traditional industry standards.

    Hitachi Construction Machinery

    Hitachi Construction Machinery, part of the Japanese conglomerate Hitachi, Ltd., specializes in the manufacture of construction and mining equipment. Known for their reliability and cutting-edge technology, Hitachi's products, such as hydraulic excavators, wheel loaders, and mining dump trucks, directly compete with Caterpillar's offerings. Their emphasis on research and development has solidified their reputation for introducing highly efficient and innovative machinery.

    John Deere

    John Deere, officially known as Deere & Company, is renowned for its agricultural machinery but has also made significant inroads into the construction and forestry sectors. With a vast array of equipment including backhoe loaders, excavators, and skid steer loaders, John Deere competes with Caterpillar in multiple arenas. Their commitment to integrating smart technology into their machinery, providing customers with advanced analytics and automation, makes them a noteworthy competitor.

    CNH Industrial N.V.

    CNH Industrial N.V., a global leader in the capital goods sector, operates across various segments, including construction and agricultural equipment. Their brands, CASE Construction Equipment and New Holland Construction, offer a comprehensive portfolio of machinery, competing directly with Caterpillar's product lines. CNH Industrial's focus on innovation and sustainability, alongside its global footprint, positions it as a strong competitor in the industry.


    While Caterpillar Inc. continues to lead the way in the construction and mining equipment sector, the competition remains fierce. These companies, through their commitment to innovation, sustainability, and customer service, pose significant challenges to Caterpillar's market dominance. As the industry evolves, the competition among these giants will undoubtedly drive further advancements, benefiting customers and the broader global economy.

    Caterpillar Inc. SWOT Analysis

    Certainly! Below is an elaborated section of a blog post focusing on the SWOT Analysis of Caterpillar Inc.

    Caterpillar Inc. SWOT Analysis

    Caterpillar Inc., a global leader in manufacturing construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives, operates in a highly competitive and dynamic environment. Conducting a SWOT (Strengths, Weaknesses, Opportunities, and Threats) analysis provides a comprehensive overview of its strategic position. Here we delve into the details of Caterpillar Inc.'s SWOT Analysis.


    1. Global Brand Recognition: Caterpillar Inc. is renowned for its durable and reliable machinery. Its brand is associated with quality and excellence across the globe, which is a significant competitive advantage.
    2. Extensive Product Portfolio: Caterpillar offers a wide range of products and services, including construction equipment, mining machinery, engines, and financial products, catering to diverse customer needs.
    3. Strong Distribution Network: With dealers in more than 180 countries, Caterpillar's extensive distribution and service network ensures it can effectively reach customers worldwide and provide exceptional after-sales service.
    4. Innovation and R&D: Continuous investment in research and development has placed Caterpillar at the forefront of technological advancements in its industry, enabling it to offer innovative solutions that improve efficiency and productivity for its customers.


    1. High Dependency on Global Markets: While global reach is a strength, it also exposes Caterpillar to geopolitical risks and economic fluctuations in various regions, particularly in emerging markets.
    2. Complex Supply Chain: Managing a global supply chain presents logistical challenges and increases vulnerability to disruptions, such as those caused by natural disasters, pandemics, or trade disputes.
    3. High Cost Structure: The emphasis on quality and innovation results in higher production costs compared to some competitors, potentially making Caterpillar's products less competitive in price-sensitive markets.


    1. Growing Demand in Emerging Markets: As countries develop, there is an increasing need for construction and mining equipment. Caterpillar can capitalize on this growth, particularly in Asia and Africa.
    2. Expansion into New Segments: There are opportunities for Caterpillar to expand its product line and enter new markets, such as renewable energy equipment manufacturing or automation technologies for construction and mining.
    3. Digital Transformation: Leveraging digital technologies for predictive maintenance, remote monitoring, and enhancing the efficiency of operations presents a significant opportunity for Caterpillar to differentiate itself and add value for its customers.


    1. Intense Competition: The industry is highly competitive, with several global and local players. Companies like Komatsu and Volvo Construction Equipment are constantly innovating, which puts pressure on Caterpillar to continuously improve.
    2. Regulatory Challenges: Increasing environmental regulations across the globe may require significant investments in research and development to produce compliant machinery, impacting profitability.
    3. Economic Downturns: The demand for Caterpillar's products is closely tied to global economic conditions. Economic downturns or a decrease in commodity prices can lead to reduced demand for construction and mining equipment.

    In conclusion, while Caterpillar Inc. is positioned as a leader in its industry, it faces challenges that require strategic management to maintain its competitive edge. By leveraging its strengths, addressing its weaknesses, seizing opportunities, and mitigating threats, Caterpillar can continue to thrive in the global market.

    Key Takeaways

    • Ownership Structure of Caterpillar Inc.: Caterpillar Inc. is a publicly traded company, meaning its ownership is distributed among its numerous shareholders who buy and sell stock on the New York Stock Exchange under the ticker symbol CAT. The largest shares are typically held by institutional investors, including mutual funds and pension funds.

    • Mission Statement Focus: Caterpillar Inc.'s mission emphasizes transforming life's work into sustainable progress and driving positive change on every continent. This mission underlines their commitment to innovation, quality, and sustainability in developing products and services.

    • Revenue Generation Methods: Caterpillar Inc. generates income through the manufacturing and selling of construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives. Additionally, it profits from financing services offered to customers and dealers for its various products.

    • Business Model Canvas Overview: The Caterpillar Inc. Business Model Canvas reveals a robust structure focusing on key partnerships with dealers and suppliers, value propositions that emphasize reliability and innovation, customer relationships built on trust and support, and diversified revenue streams from product sales and financial services.

    • Competitive Landscape and SWOT Analysis: Key competitors of Caterpillar Inc. include Komatsu Ltd., John Deere, Volvo Construction Equipment, and CNH Industrial N.V. The SWOT analysis highlights Caterpillar's strong brand reputation, extensive product portfolio, and global dealer network as major strengths. However, it also points out challenges such as susceptibility to global economic fluctuations, intense competition, and the need for continuous innovation to meet environmental regulations.


    In conclusion, Caterpillar Inc. stands as a beacon of industrial strength and innovation, owned by a diverse group of shareholders ranging from individual investors to large institutional entities. At its core, Caterpillar's mission statement, "To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet," encapsulates its commitment to not only driving financial success but also contributing positively to society and the environment. This vision is brought to life through a robust business model that leverages a vast product lineup and services, including construction and mining equipment, diesel and natural gas engines, industrial gas turbines, and diesel-electric locomotives, to generate revenue.

    The Business Model Canvas of Caterpillar Inc. highlights how the company creates, delivers, and captures value, emphasizing key partners, activities, resources, customer relationships, channels, customer segments, cost structure, and revenue streams. This strategic framework has positioned Caterpillar as a leader in its field, although it faces stiff competition from other global giants like Komatsu, John Deere, and Volvo Construction Equipment. Despite this, Caterpillar's SWOT analysis reveals a company with significant strengths and opportunities, from its vast dealer network and strong brand reputation to its focus on innovation and expanding into emerging markets. However, challenges such as susceptibility to global economic fluctuations, intense competition, and the pressures of environmental regulation also loom large.

    In navigating these complexities, Caterpillar Inc. demonstrates a keen awareness of its business environment, continuously adapting its strategy to meet shifting market demands and leveraging its strengths to maintain a competitive edge. As the company moves forward, its ability to innovate, commitment to sustainability, and dedication to its mission will undoubtedly continue to drive its success, cementing its position as an indispensable leader in global infrastructure and energy development.


    What are the weakness of Caterpillar Inc?

    1. Dependence on the construction and mining industries: Caterpillar Inc relies heavily on the construction and mining industries for its revenue. Any slowdown or downturn in these industries can have a significant impact on the company's financial performance.

    2. Exposure to economic cycles: Caterpillar's business is sensitive to economic cycles, as demand for its products tends to fluctuate with economic conditions. During economic downturns, customers may delay or cancel equipment purchases, leading to reduced revenue for the company.

    3. Competitive pressures: Caterpillar faces intense competition from other heavy equipment manufacturers, as well as from smaller, more nimble competitors. This competition can put pressure on Caterpillar's pricing and profit margins.

    4. Vulnerability to geopolitical risks: Caterpillar operates in multiple countries around the world, exposing it to geopolitical risks such as trade disputes, regulatory changes, and political instability. These risks can disrupt the company's operations and negatively impact its financial performance.

    5. Environmental and regulatory challenges: Caterpillar's products and operations are subject to environmental regulations, which can increase costs and limit the company's ability to operate in certain regions. Additionally, the company's heavy equipment is often associated with environmental concerns, such as emissions and fuel consumption, which can impact its reputation and market perception.

    What is Caterpillar Inc competitive advantage?

    Caterpillar Inc.'s competitive advantage lies in several key factors:

    1. Strong brand reputation: Caterpillar is a well-known and respected brand in the heavy equipment industry, with a history dating back over 90 years. Its brand reputation is built on high-quality products, innovation, and reliable customer service.

    2. Broad product portfolio: Caterpillar offers a wide range of products, including construction and mining equipment, engines, and power systems. This diverse product portfolio allows the company to serve a variety of industries and markets.

    3. Global presence: Caterpillar operates in over 180 countries and has a strong global distribution network. This global presence allows the company to reach customers all over the world and adapt to changing market conditions.

    4. Innovation: Caterpillar invests heavily in research and development, continuously improving its products and introducing new technologies to meet the evolving needs of its customers.

    5. Strong dealer network: Caterpillar has a network of over 160 dealers worldwide, providing customers with sales, service, and support. This extensive dealer network helps Caterpillar maintain strong relationships with customers and ensures timely delivery of products and services.

    Overall, Caterpillar's competitive advantage stems from its strong brand reputation, diverse product portfolio, global presence, innovation, and well-established dealer network.

    How can I find a SWOT analysis on a company?

    There are several ways you can find a SWOT analysis on a company:

    1. Company websites: Many companies include SWOT analyses in their annual reports, investor presentations, or corporate strategy documents. Visit the company's official website and look for these documents in the investor relations or corporate governance sections.

    2. Business news websites: Websites like Bloomberg, Reuters, Forbes, and CNBC often publish SWOT analyses on companies as part of their coverage of the business world. Use the search function on these websites to find SWOT analyses on the specific company you are interested in.

    3. Business databases: Online business databases such as MarketLine, IBISWorld, and Business Source Complete may have SWOT analyses available for specific companies. These databases are often accessible through university libraries or subscription services.

    4. Industry reports: Industry research reports from organizations like IBISWorld, Statista, or Euromonitor may include SWOT analyses on key players in the industry. Search for industry reports related to the company you are interested in to find relevant SWOT analyses.

    5. Analyst reports: Financial analysts and investment research firms often publish SWOT analyses on companies as part of their research reports. Look for reports from firms like Morningstar, Goldman Sachs, or JP Morgan that cover the company you are interested in.

    6. Business consulting firms: Companies like McKinsey, Bain & Company, and Boston Consulting Group may publish SWOT analyses on companies as part of their consulting work. Visit the websites of these firms to see if they have any relevant reports available.

    Overall, conducting a thorough search on a variety of platforms and sources can help you find a SWOT analysis on a specific company.

    What is Caterpillars vision statement?

    Caterpillar's vision statement is: "Be the global leader in customer value."

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