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Company > Casey's General Stores Inc: Business Model, SWOT Analysis, and Competitors 2024

Casey's General Stores Inc: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 08, 2024

Inside This Article


    In this comprehensive analysis, we delve into the intricate workings of Casey's General Stores Inc., a leading figure in the convenience store and gas station industry. As we move into 2024, understanding the business model that propels Casey's forward, its strengths, weaknesses, opportunities, and threats (SWOT), becomes crucial for stakeholders and competitors alike. Our exploration will not only dissect Casey's operational strategies but also benchmark its performance against key competitors, providing a holistic view of its market standing and future prospects. Join us as we uncover the dynamics that make Casey's General Stores a fascinating case study in resilience and innovation in the retail sector.

    What You Will Learn

    • Ownership and Vision: Discover who owns Casey's General Stores Inc and the core mission that drives the company forward, guiding its operations, strategies, and customer service principles.
    • Revenue Generation and Strategic Framework: Learn about the diverse ways Casey's General Stores Inc makes money and get an in-depth understanding of its business model through the Business Model Canvas explanation.
    • Competitive Landscape and Strengths & Weaknesses: Gain insights into who Casey's General Stores Inc competes with in the marketplace and delve into a detailed SWOT analysis to understand its strengths, weaknesses, opportunities, and threats in the convenience store and retail sector.

    Who owns Casey's General Stores Inc?

    Who Owns Casey's General Stores Inc?

    Ownership of publicly traded companies like Casey's General Stores Inc. is often a complex web of institutional investors, individual stakeholders, and company insiders. As of the latest disclosures, a significant portion of Casey's shares is owned by institutional investors, which include mutual funds, pension funds, and financial organizations. These entities invest in stocks on behalf of their clients or beneficiaries, betting on the company's growth and profitability to yield returns for their investors.

    Among the institutional investors, you'll find names such as Vanguard Group Inc. and BlackRock Inc., which are giants in the financial industry. They typically hold the largest stakes in companies like Casey's due to their vast portfolios and the sheer volume of assets under management. Their involvement is often seen as a vote of confidence in the company's leadership and future prospects.

    In addition to institutional ownership, there's also a significant portion of Casey's owned by retail investors. These are individual investors who purchase shares through brokerages with the hope that the value of these shares will increase over time. While their individual stakes may be smaller when compared to institutional investors, collectively, they represent a sizable portion of the company's ownership.

    Company insiders, including top executives and board members, also own a portion of Casey's General Stores Inc. Insider ownership is closely watched by investors as it can provide insights into the confidence level of the company's leadership in the business's direction and financial health. High insider ownership can be a positive signal, indicating that those with the most intimate knowledge of the company believe in its success.

    Lastly, it's important to note that the ownership composition of Casey's General Stores Inc. can change over time as shares are bought and sold on the open market. Financial reports and disclosures mandated by regulatory authorities offer the most accurate snapshot of the company's ownership at any given time. These documents are publicly available and provide a transparent view of who owns Casey's General Stores Inc., ensuring that investors and the public can stay informed.

    What is the mission statement of Casey's General Stores Inc?

    Casey's General Stores Inc., widely recognized for its chain of convenience stores across the Midwest and the South, operates under a mission statement that reflects its commitment to service, community, and quality. The company's mission statement is a succinct yet powerful declaration of its core purpose and values.

    Mission Statement

    The mission statement of Casey's General Stores Inc. is "To make life better for communities and guests every day."

    This mission statement encapsulates the essence of what Casey's aims to achieve through its operations. It is not merely about providing goods and services but about enhancing the quality of life for the people it serves. Below, we delve into the components of this mission statement to understand its significance and implications for the company's operations and strategies.

    Making Life Better for Communities

    The first part of the mission statement focuses on improving life for the communities where Casey's operates. This is achieved through various community engagement initiatives, charitable contributions, and efforts to support local needs. Casey's commitment to communities goes beyond the walls of its stores, reflecting a deep understanding of its role as a community member and a desire to contribute positively to the social fabric of the areas it serves.

    Making Life Better for Guests Every Day

    The second component of the mission statement centers on the guests - the customers who walk through Casey's doors daily. This commitment is demonstrated through the provision of quality products, exceptional service, and a welcoming store environment. Casey's strives to ensure that each guest feels valued and satisfied with their experience, fostering loyalty and a sense of belonging among its customer base.


    In summary, the mission statement of Casey's General Stores Inc. is a reflection of its dedication to service, community involvement, and customer satisfaction. It serves as a guiding light for the company's decisions and actions, aiming to create a positive impact on the lives of those it serves. Through this mission, Casey's continues to build a legacy of caring, service, and quality that goes beyond the expectations of a typical convenience store chain.

    How does Casey's General Stores Inc make money?

    How does Casey's General Stores Inc make money?

    Casey's General Stores Inc, a staple in the convenience store industry within the United States, operates under a multifaceted business model that enables it to generate substantial revenue. This model is grounded in the retail sale of groceries, prepared foods, fuel, and other miscellaneous items. Here's a breakdown of the key revenue streams for Casey's:

    Fuel Sales

    A significant portion of Casey's revenue comes from selling gasoline and diesel fuel. With thousands of locations strategically placed, often in smaller towns and rural areas, Casey's capitalizes on being the go-to fuel station for many communities. The company profits from fuel sales not only through volume but also by leveraging fluctuations in fuel prices to maintain or even increase their margins.

    Grocery and General Merchandise

    Casey's offers a wide range of grocery items and general merchandise, including non-perishable food items, beverages, health and beauty aids, and automotive products. This segment caters to the convenience of grabbing essential items quickly. While the profit margins in this area are generally lower than prepared food items, the sheer volume and necessity of these products contribute significantly to Casey's overall revenue.

    Prepared Food and Fountain

    One of the most profitable segments for Casey's is its prepared food and fountain drinks. This includes their made-from-scratch pizza, which has garnered a loyal customer base, sandwiches, doughnuts, and a variety of beverages. The high-margin nature of prepared foods significantly boosts Casey's profitability. By focusing on quality and convenience, Casey's has been able to differentiate itself from competitors and drive frequent repeat business in this category.

    Other Services

    Casey's also makes money through ancillary services that enhance customer convenience and satisfaction. These include ATMs, online ordering, and delivery services for their food products. While these services might not be the primary revenue drivers, they play a crucial role in enhancing the overall customer experience and, by extension, support the company's revenue growth through increased foot traffic and sales.

    In summary, Casey's General Stores Inc's diversified revenue streams from fuel, grocery and general merchandise, prepared foods, and added services work synergistically to sustain and grow the company's profits. Their strategy of providing a one-stop-shop experience, especially in underserved areas, has proven to be a successful formula for making money and expanding their market presence.

    Casey's General Stores Inc Business Model Canvas Explained


    Casey's General Stores Inc represents a fascinating subject when discussing successful business models within the retail sector, specifically convenience stores. As a chain that has effectively woven itself into the fabric of the communities it serves, Casey's has not just survived but thrived by adapting a business model that focuses on customer convenience, product variety, and community engagement. In this section, we will break down Casey's General Stores Inc Business Model Canvas into its constituent parts, providing a comprehensive view of how this company continues to achieve its business objectives.

    Key Partners

    Casey's success is built on a foundation of strong partnerships. This includes suppliers, who provide the wide range of products sold in stores; local farmers, for fresh produce and ingredients used in their prepared food offerings; and the communities they serve, which are central to Casey's business philosophy. Additionally, strategic partnerships with fuel suppliers ensure competitive pricing and reliability in their fuel offerings.

    Key Activities

    The key activities of Casey's revolve around retail operations, inventory management, food preparation, and community engagement. Retail operations include the day-to-day running of stores, ensuring customer satisfaction, and maintaining a clean and welcoming environment. Inventory management is crucial for keeping the stores well-stocked with a wide range of products, from groceries to auto-care items. Meanwhile, food preparation, particularly Casey's famous pizza, is a significant activity that differentiates them from many competitors. Engaging with the community through charity events, sponsorships, and local initiatives forms the backbone of Casey's business philosophy.

    Key Resources

    Casey's key resources are its physical store locations, which are strategically positioned to be convenient for customers in the communities they serve. The Casey's brand, known for quality and convenience, is another vital resource. Additionally, its workforce, which is trained to provide excellent customer service, and its logistics and supply chain network that ensures stores are well-stocked, are indispensable resources for the company.

    Value Propositions

    Casey's offers several compelling value propositions, including convenience, quality, variety, and community focus. Their stores provide a one-stop-shop solution for customers, offering everything from fuel to fresh food. The emphasis on quality, especially in their food offerings, sets Casey's apart in the convenience store market. The variety of products and services ensures that customer needs are met, while their focus on community engagement builds loyalty and trust within the areas they operate.

    Customer Relationships

    Casey's builds customer relationships through excellent service, community involvement, and loyalty programs. Personalized service and a friendly atmosphere make customers feel welcome and valued. Community engagement activities help build a positive brand image and foster customer loyalty. Additionally, Casey's rewards program offers discounts and benefits, encouraging repeat business.


    Casey's utilizes several channels to reach its customers. These include its physical stores, which are the primary channel, offering direct interaction with customers. The company also has an online presence, including a website and mobile app, which provide convenience through online ordering, especially for their food service. Social media platforms are used for marketing, customer engagement, and feedback.

    Customer Segments

    Casey's serves a broad customer base, but its primary segments include local residents looking for convenient shopping options, commuters needing quick food service and fuel, and businesses seeking food delivery and catering services. Their community-focused approach also attracts customers who value supporting businesses that contribute positively to their local areas.

    Cost Structure

    The cost structure of Casey's includes the operational costs of running retail stores, such as rent, utilities, and employee wages. Inventory costs represent a significant portion, given the wide range of products offered. Other costs include marketing, supply chain logistics, and community engagement activities.

    Revenue Streams

    Casey's revenue streams are diversified, including in-store retail sales of groceries, automotive products, and other convenience items. A significant portion also comes from the sale of fuel and the increasingly popular prepared food service. Additional revenue is generated through their rewards program, online ordering, and catering services.


    Casey's General Stores Inc's business model is a testament to the importance of understanding and serving community needs while maintaining a diversified portfolio of products and services. Their focus on convenience, quality, and community engagement has not only endeared them to their customer base but also provided a solid foundation for sustained business success. Through examining the components of their Business Model Canvas, it's clear that Casey's strategic approach to business operations, partnerships, and customer service underpins their continued growth and popularity.

    Which companies are the competitors of Casey's General Stores Inc?

    Casey's General Stores Inc., a chain known for its combination of convenience store offerings and made-to-order food options, operates in a competitive landscape that encompasses a diverse range of companies. These competitors vary in size, market presence, and the breadth of products and services they offer. Understanding who these competitors are helps in grasping the challenges and opportunities Casey's faces in the marketplace. Below, we delve into some of the primary competitors that stand toe-to-toe with Casey's in the convenience store and food service arena.

    7-Eleven Inc.

    As one of the largest and most recognizable convenience store chains globally, 7-Eleven Inc. stands out as a formidable competitor to Casey's General Stores Inc. With an international presence and a vast number of stores across the United States, 7-Eleven offers a wide range of products, from snacks and beverages to prepared foods, which directly competes with Casey's offerings. 7-Eleven's continuous innovation in convenience, such as mobile checkout and delivery services, sets a high bar for customer expectations.

    Speedway LLC

    Speedway LLC, which was recently acquired by 7-Eleven, further consolidates the competitive landscape. Prior to its acquisition, Speedway was one of the largest chains in the convenience store sector in the United States, with a significant footprint that overlaps with Casey's operational areas. The acquisition by 7-Eleven not only expands the latter's reach but also intensifies the competition for Casey's, especially in regions where Speedway has a strong presence.

    QuikTrip Corporation

    QuikTrip, with its focus on clean facilities, efficient service, and high-quality food offerings, directly competes with Casey's, particularly in the Midwest and Southern United States. QuikTrip's strategy emphasizes customer satisfaction and loyalty, with stores designed to provide a superior shopping experience. Their expansive selection of snacks, drinks, and freshly prepared foods rivals Casey's, especially in markets where both chains are prominently present.

    Wawa, Inc.

    Wawa is another major competitor, renowned for its fresh food and beverage options, including custom-made hoagies, freshly brewed coffee, and an assortment of breakfast, lunch, and dinner options. Though Wawa primarily operates in the Eastern United States, its cult-like following and emphasis on high-quality food and customer service present competitive pressure on Casey's, especially as both companies seek to dominate the food service aspect of the convenience store industry.

    Circle K Stores Inc.

    Owned by Alimentation Couche-Tard, Circle K is a significant player in the convenience retail sector, with thousands of locations across the United States. Circle K competes with Casey's through its extensive network of stores, broad assortment of convenience goods, and competitive fuel pricing. The global presence of Circle K and its continuous expansion strategies pose a competitive threat to Casey's, especially in markets where both brands vie for consumer loyalty.

    In conclusion, Casey's General Stores Inc. operates in a highly competitive environment, with each competitor offering unique challenges and market dynamics. As the retail landscape continues to evolve, the competition among these companies is likely to intensify, driving innovations in customer service, product offerings, and convenience. Casey's ability to adapt and innovate in response to these competitive pressures will be key to its continued success in the convenience store and food service industry.

    Casey's General Stores Inc SWOT Analysis

    In today's competitive retail landscape, understanding the strengths, weaknesses, opportunities, and threats (SWOT) facing a company is crucial for strategic planning. Casey's General Stores Inc, a prominent player in the convenience store and gas station industry, is no exception. Let's delve into the SWOT analysis of Casey's General Stores Inc to gain insights into its current position and future prospects.


    1. Strong Brand Presence: Casey's is well-known in the Midwest, South, and Southeast regions of the United States, boasting over 2,300 stores. Its strong brand recall is a testament to its quality, service, and community engagement.

    2. Diverse Product Offering: From freshly prepared food items, including their popular pizza, to a wide range of beverages, grocery items, and gasoline, Casey's offers a comprehensive selection catering to various customer needs all under one roof.

    3. Strategic Location of Stores: Most of Casey's stores are strategically located in smaller communities where competition is limited, enabling them to become a staple in these areas.

    4. Loyalty Program: The Casey's Rewards program helps in retaining customers by offering them points on purchases, which can be redeemed for discounts on fuel, food, and other products, thereby enhancing customer loyalty and repeat business.


    1. Limited Geographic Presence: While Casey's is dominant in certain regions, its presence is relatively limited outside the Midwest, South, and Southeast U.S., restricting its market reach compared to national chains.

    2. Dependence on Fuel Sales: A significant portion of Casey's revenue comes from fuel sales, making it susceptible to fluctuations in global oil prices and changes in consumer driving habits.


    1. Expansion into New Markets: There is ample opportunity for Casey's to expand its footprint into new geographic areas, both within its current markets and in new regions, to capture additional market share.

    2. E-commerce and Delivery Services: Strengthening its online presence and expanding delivery services for its grocery and prepared food items can meet the growing consumer demand for convenience and contactless shopping options.

    3. Private Label Offerings: Developing and expanding its range of private label products can enhance profit margins and attract price-sensitive customers.


    1. Intense Competition: Casey's faces stiff competition from both national chains and local convenience stores, which can impact its market share and profitability.

    2. Economic Fluctuations: Economic downturns can lead to decreased consumer spending on discretionary items, such as dining out or premium fuel, which could adversely affect sales.

    3. Regulatory Changes: Changes in regulations related to tobacco, alcohol, and environmental standards can pose challenges to Casey's operations and profitability.

    By addressing its weaknesses and threats while capitalizing on its strengths and opportunities, Casey's General Stores Inc can continue to thrive in the competitive convenience store market. Strategic initiatives such as geographic expansion, enhanced digital offerings, and a focus on high-margin products could pave the way for sustained growth and success.

    Key Takeaways

    • Ownership and Mission: Casey's General Stores Inc is a publicly traded company, meaning its ownership is distributed among its shareholders. The company's mission is centered around providing quality convenience store offerings and exceptional service, focusing on meeting the needs of small towns and communities across the Midwest.

    • Revenue Streams: Casey's generates revenue through a variety of channels, primarily the sale of gasoline, groceries, prepared food items, and other general merchandise. Prepared food and fountain drinks, in particular, stand out as high-margin offerings that significantly contribute to the company's profitability.

    • Business Model Canvas: Casey's business model emphasizes a strong local presence, with stores designed to serve as community hubs. Key elements include a focus on customer relationships, localized product offerings, and efficient supply chains. Their model is adaptable and resilient, allowing for steady growth even in challenging economic times.

    • Competitive Landscape: Casey's faces competition from a range of companies, including other convenience store chains like 7-Eleven, Circle K, and regional players, as well as supermarkets and discount stores that offer similar products. Despite this, Casey's differentiates itself through its community-focused approach and wide range of services.

    • SWOT Analysis: Strengths of Casey's include its strong brand loyalty and community presence, comprehensive product offerings, and successful food service program. Weaknesses might involve dependency on fuel sales, which are subject to market fluctuations. Opportunities exist in expanding their footprint and enhancing digital engagement. Threats include intense competition and changing consumer preferences towards healthier options and online shopping.


    In wrapping up our comprehensive exploration of Casey's General Stores Inc, we've journeyed through the ownership structure, delved into the company's mission statement, and dissected how it generates revenue. We've also navigated through its business model canvas, identified its primary competitors, and conducted a SWOT analysis to understand its strengths, weaknesses, opportunities, and threats in the competitive landscape.

    Ownership of Casey's lies predominantly in the hands of institutional investors and public shareholders, emphasizing its stature as a publicly traded company committed to delivering value. The company's mission statement, centered around providing quality convenience and food service through friendly, clean, and safe stores, underscores its commitment to customer satisfaction and community service.

    Revenue generation at Casey's is multifaceted, stemming from its sale of a wide range of products including fuel, prepared foods, groceries, and other non-food items. Its business model, focused on operating in smaller towns and communities, capitalizes on a market segment often overlooked by larger competitors, providing a unique blend of convenience and quality that drives its financial success.

    Comparative analysis reveals that Casey's competes with a variety of players in the convenience store and fuel retailing space. Despite the competitive pressures, Casey's has distinguished itself through its community-focused approach, extensive product offerings, and commitment to quality service.

    The SWOT analysis highlighted Casey's robust market presence and strong brand loyalty as key strengths, while also noting the challenges of operating in a highly competitive environment and the risks associated with fluctuating commodity prices. Opportunities for expansion and leveraging digital platforms for enhanced customer engagement were identified, alongside the need to navigate potential threats from economic downturns and regulatory changes.

    In conclusion, Casey's General Stores Inc stands as a noteworthy player in the convenience store sector, driven by a clear mission, strategic business model, and a deep understanding of its market dynamics. As it navigates the challenges and opportunities ahead, Casey's commitment to its core values and strategic adaptability will undoubtedly continue to play a pivotal role in its ongoing success and resilience in the face of competition. Whether you're an investor, a customer, or simply an observer of the retail landscape, Casey's General Stores Inc represents a fascinating case study in balancing growth with community service and operational excellence.


    What is the SWOT analysis for a retail store?


    1. Strong brand reputation and customer loyalty
    2. Prime location with high foot traffic
    3. Wide range of products and services offered
    4. Effective marketing and advertising strategies
    5. Skilled and knowledgeable staff


    1. High competition from other retail stores
    2. Limited online presence and e-commerce capabilities
    3. Seasonal fluctuations in sales
    4. High overhead costs
    5. Limited customer retention strategies


    1. Expansion into new markets or locations
    2. Increased focus on e-commerce and online sales
    3. Collaborations with other businesses or brands
    4. Introducing new products or services
    5. Offering personalized shopping experiences


    1. Economic downturn or recession
    2. Increasing competition from online retailers
    3. Changing consumer preferences and trends
    4. Rising costs of goods and services
    5. Negative publicity or reputation damage

    What is Casey's strategy?

    Casey's strategy is not specified in the prompt, so it is difficult to determine their specific strategy. However, a strategy can be defined as a plan of action designed to achieve a specific goal or outcome. Without more information, it is impossible to know what Casey's strategy may be.

    What are the 4 areas of SWOT analysis?

    1. Strengths
    2. Weaknesses
    3. Opportunities
    4. Threats

    What is a SWOT analysis example?

    A SWOT analysis example could be for a company considering entering a new market.


    • Strong brand reputation
    • Established distribution network
    • Innovative product offerings


    • Limited experience in the new market
    • Lack of local market knowledge
    • Reliance on a single supplier for key components


    • Growing demand for similar products in the new market
    • Untapped customer segments
    • Potential for partnerships with local businesses


    • Intense competition from existing market players
    • Regulatory challenges
    • Economic instability in the new market

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