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Company > Carter Bank & Trust: Business Model, SWOT Analysis, and Competitors 2024

Carter Bank & Trust: Business Model, SWOT Analysis, and Competitors 2024

Published: Jan 02, 2024

Inside This Article


    In 2024, Carter Bank & Trust continues to stand out in the competitive banking landscape through its unique business model, tailored financial solutions, and community-centric approach. This article delves into the intricacies of Carter Bank & Trust's operations, offering an in-depth SWOT analysis to highlight its strengths, weaknesses, opportunities, and threats. Furthermore, we will compare and contrast its performance and strategies against key competitors, providing a comprehensive overview of its market position and future prospects in the ever-evolving financial sector.

    What You Will Learn

    • Ownership and Vision: Discover who owns Carter Bank & Trust and delve into the bank's mission statement to understand their guiding principles and objectives.
    • Financial Insights and Strategy: Learn how Carter Bank & Trust generates revenue, including an in-depth explanation of their business model canvas, giving you a clearer picture of their operational strategies.
    • Market Position and Analysis: Uncover the competitive landscape of Carter Bank & Trust by identifying its main competitors and gaining insights from a comprehensive SWOT analysis.

    Who owns Carter Bank & Trust?

    Who Owns Carter Bank & Trust?

    Understanding the ownership of financial institutions like Carter Bank & Trust can provide insights into their operational priorities, community involvement, and financial health. Carter Bank & Trust, a prominent regional bank known for its commitment to personal service and community engagement, operates primarily in Virginia and North Carolina. Its roots are deeply embedded in the local communities it serves, which is reflected in its ownership structure.

    Carter Bank & Trust is a publicly traded company, listed under the ticker symbol CARE on the NASDAQ. This means that, in the broadest sense, the owners of Carter Bank & Trust are its shareholders. Shareholders range from individual investors who may own a small number of shares to large institutional investors that hold significant portions of the bank's equity. These can include mutual funds, pension funds, and other financial organizations that invest in the stock market. The distribution of shares among these investors determines the ownership proportions of the bank.

    As of the latest reports, no single shareholder or group of shareholders owns a majority stake in Carter Bank & Trust, making it a widely held company. This dispersed ownership structure is quite common for publicly traded companies and serves to distribute both the risks and rewards of ownership across a broad spectrum of individuals and institutions.

    The bank's commitment to serving the needs of its local communities is a core tenet of its mission. This community focus is not only evident in the bank's operational strategies but also in its investor relations. Carter Bank & Trust often emphasizes the importance of local and regional investors in its shareholder base, valuing the local connection and the personal stake these shareholders have in the bank's success.

    For those interested in the detailed breakdown of major shareholders and the exact ownership percentages, these are regularly updated in the bank's filings with the Securities and Exchange Commission (SEC). The SEC's EDGAR database provides access to these documents, which include annual reports (Form 10-K), quarterly reports (Form 10-Q), and specific disclosures related to share ownership (Schedule 13D and 13G filings).

    In summary, Carter Bank & Trust is owned by a wide array of shareholders, including both individuals and large institutional investors. This ownership structure reflects the bank's public company status and its broad base of support within the financial community and among the public. As the bank continues to navigate the challenges and opportunities of the banking industry, its ownership will play a crucial role in shaping its strategies and priorities.

    What is the mission statement of Carter Bank & Trust?

    What is the mission statement of Carter Bank & Trust?

    Carter Bank & Trust, a prominent institution in the banking sector, operates with a clearly defined purpose that is encapsulated in its mission statement. This mission statement not only outlines the bank's operational objectives but also reflects its commitment to its customers, stakeholders, and the communities it serves. The mission statement of Carter Bank & Trust is to "Provide high quality customer service and competitive products by employing the best people, the best practices, and the best technology."

    This mission statement is multi-faceted, highlighting the bank's dedication to excellence in several key areas:

    • High-Quality Customer Service: At the core of Carter Bank & Trust's mission is a commitment to offering exceptional service. This means understanding and meeting the needs of customers, ensuring their satisfaction, and fostering long-term relationships built on trust and respect.

    • Competitive Products: Carter Bank & Trust aims to offer products that are not only competitive but also tailored to meet the diverse needs of its clientele. This involves a constant evaluation of the financial market to introduce and adapt financial products that provide value and support to customers' financial well-being.

    • Employing the Best People: Recognizing that its staff is its greatest asset, the bank emphasizes the importance of hiring, developing, and retaining talented individuals who are committed to the mission and values of the institution. This ensures a team that is knowledgeable, professional, and aligned with the bank's goals.

    • Adhering to the Best Practices: Integrity and ethical conduct are pillars of Carter Bank & Trust's operations. The bank commits to employing the best practices in all its dealings, ensuring transparency, compliance, and responsibility towards all its stakeholders.

    • Leveraging the Best Technology: In an age where technology plays a crucial role in banking, Carter Bank & Trust is dedicated to incorporating advanced technological solutions. This not only enhances the efficiency and security of its operations but also improves the banking experience for customers, making it more convenient, accessible, and user-friendly.

    In summary, the mission statement of Carter Bank & Trust is a reflection of its dedication to excellence and its comprehensive approach to banking. By focusing on these key areas, the bank strives to maintain its reputation as a reliable, customer-focused institution that contributes positively to the economic well-being of the communities it serves.

    How does Carter Bank & Trust make money?

    Carter Bank & Trust, like any other financial institution, has an array of strategies to generate revenue and ensure its profitability. Understanding these revenue streams can provide insights into the bank's financial health and its ability to serve the community. Below, we delve into the primary ways Carter Bank & Trust makes money.

    Interest Income

    The most significant source of revenue for Carter Bank & Trust, as with most banks, is interest income. This income is generated from the various loans the bank offers to individuals and businesses, including mortgages, personal loans, auto loans, and business loans. The bank charges borrowers interest, which is calculated as a percentage of the principal loan amount. The difference between the interest rate it charges borrowers and the interest rate it pays to depositors is known as the net interest margin, which is a critical metric for the bank's profitability.

    Fees and Service Charges

    Another vital revenue stream comes from fees and service charges associated with the bank's financial products and services. These fees can include monthly account maintenance fees, overdraft fees, ATM fees for non-customers, and charges for using certain services like wire transfers or issuing cashier's checks. While each of these fees might seem small in isolation, collectively, they contribute significantly to the bank's overall revenue.

    Investment Securities

    Carter Bank & Trust also invests in various investment securities, such as government and corporate bonds, to earn income. These investments provide the bank with a relatively stable and predictable income stream, supplementing the interest income from loans. The bank's investment strategy and portfolio management play a crucial role in maximizing returns from these securities while managing risks.

    Mortgage Banking

    Mortgage banking is another area where Carter Bank & Trust earns income. This includes originating and servicing mortgages, as well as buying and selling mortgages in the secondary market. The bank can earn origination fees when a mortgage is created and servicing fees for managing the mortgage. Furthermore, by selling mortgages to other financial institutions or investors, the bank can free up capital to issue new loans, while potentially earning a profit on the sale.

    Wealth Management and Advisory Services

    For clients with more sophisticated financial needs, Carter Bank & Trust offers wealth management and advisory services. These services can include financial planning, investment advice, and management of investment portfolios. The bank earns money through management fees based on the assets under management (AUM) or through commissions on the financial products it sells to clients.


    Carter Bank & Trust employs a diversified strategy to generate revenue, focusing on both traditional banking operations like loans and deposits, as well as other financial services. By understanding how the bank makes money, customers and investors can better assess the bank's financial health and its role in the broader financial ecosystem.

    Carter Bank & Trust Business Model Canvas Explained

    Carter Bank & Trust, a prominent financial institution, has crafted a robust business model that has allowed it to thrive in a competitive marketplace. The Business Model Canvas, a strategic management template for developing new or documenting existing business models, is an excellent tool to dissect and understand the intricacies of Carter Bank & Trust's approach to banking. This section delves into the components of the Carter Bank & Trust Business Model Canvas, explaining how each segment contributes to the bank's overall success.

    Key Partners

    Carter Bank & Trust collaborates with a variety of key partners to ensure the smooth operation of its business model. These partners include financial technology companies (fintechs), regulatory bodies, and other banking institutions. Through partnerships with fintechs, Carter Bank & Trust leverages cutting-edge technology to improve its banking services and customer experience. Regulatory bodies are essential partners as well, ensuring compliance and guiding the bank on legal matters. Collaborations with other banking institutions enable Carter Bank & Trust to expand its service offerings and reach.

    Key Activities

    The key activities of Carter Bank & Trust revolve around providing comprehensive banking services, including personal banking, business banking, and wealth management. These activities also encompass loan origination for mortgages and small businesses, investment services, and online banking solutions. By focusing on these critical areas, Carter Bank & Trust meets the diverse needs of its customer base, ensuring satisfaction and loyalty.

    Key Resources

    Carter Bank & Trust's key resources include its financial capital, human resources, and technological infrastructure. Financial capital allows the bank to offer loans and other financial services, while its team of experienced banking professionals delivers high-quality service and advice to customers. The bank's investment in technology, including online banking platforms and mobile apps, is another crucial resource that enables it to stay competitive in the digital age.

    Value Propositions

    The value propositions of Carter Bank & Trust center on providing personalized banking services with a community-focused approach. Unlike larger, impersonal banks, Carter Bank & Trust prides itself on understanding the unique needs of its customers and offering tailored solutions. Additionally, the bank offers competitive rates on loans and savings, access to state-of-the-art banking technology, and exceptional customer service, further solidifying its value to customers.

    Customer Relationships

    Carter Bank & Trust maintains strong customer relationships through personalized service and responsive customer support. The bank's commitment to community banking means that it values long-term relationships with its customers, offering them personalized advice and support. Online banking tools and mobile apps also facilitate 24/7 access to banking services, enhancing customer convenience and satisfaction.


    Carter Bank & Trust delivers its services through various channels, including brick-and-mortar branches, online banking platforms, and mobile applications. These channels ensure that customers can access banking services in the way that suits them best, whether they prefer in-person interactions or the convenience of digital banking.

    Customer Segments

    Carter Bank & Trust serves a wide range of customer segments, including individuals, families, small businesses, and corporations. By catering to a diverse customer base, the bank ensures a steady flow of business across different sectors, reducing reliance on any single market segment.

    Cost Structure

    The cost structure of Carter Bank & Trust includes operational costs, such as employee salaries, branch maintenance, and technology investments. By efficiently managing these costs, the bank can maintain competitive pricing for its services and invest in future growth.

    Revenue Streams

    Carter Bank & Trust generates revenue through various streams, including interest from loans, fees for banking services, and income from investment services. By diversifying its revenue streams, the bank can maintain financial stability and support ongoing investments in customer service and technology.

    In conclusion, the Business Model Canvas of Carter Bank & Trust reveals a strategic approach focused on community banking, personalized service, and technological innovation. By understanding and optimizing each component of the canvas, Carter Bank & Trust continues to thrive in a competitive financial landscape.

    Which companies are the competitors of Carter Bank & Trust?

    Carter Bank & Trust, a prominent banking institution, operates in a competitive financial landscape. The bank, known for its customer-centric approach and comprehensive financial solutions, faces stiff competition from various quarters. This competition not only shapes the services and products offered by Carter Bank & Trust but also influences its strategic planning and market positioning. Below, we delve into some of the primary competitors of Carter Bank & Trust, highlighting their unique market propositions and how they stack up against Carter Bank & Trust.

    Major Competitors of Carter Bank & Trust

    1. Wells Fargo

    One of the largest banks in the United States, Wells Fargo is a formidable competitor to Carter Bank & Trust. With a vast network of branches and ATMs across the country, Wells Fargo offers a wide array of banking, investment, mortgage, and financing services. Its extensive product range and national footprint make it a go-to choice for many customers, challenging regional banks like Carter Bank & Trust to differentiate their offerings.

    2. BB&T (now Truist)

    Following the merger of BB&T with SunTrust to form Truist, the combined entity has emerged as a powerful competitor in the banking sector. Truist offers a broad spectrum of banking and financial services, including personal and business banking, lending, insurance, and wealth management solutions. The merger has significantly expanded Truist's market presence, posing a competitive challenge to regional banks like Carter Bank & Trust through enhanced service capabilities and a larger geographic reach.

    3. Bank of America

    Bank of America is another key competitor, with an extensive portfolio of financial services tailored to individuals, small businesses, and corporations. Its strong brand recognition, coupled with a comprehensive suite of digital banking tools, positions Bank of America as a leader in the financial services sector. For Carter Bank & Trust, competing with Bank of America involves focusing on personalized customer service and local market expertise to maintain a competitive edge.

    4. First Citizens Bank

    As a regional bank with a significant presence in the same markets as Carter Bank & Trust, First Citizens Bank represents direct competition. Offering a range of personal banking, business banking, and wealth management services, First Citizens Bank appeals to a similar customer base. The competition between these two banks often revolves around local market knowledge, customer relationships, and community involvement, with each striving to be the bank of choice in their respective markets.

    5. Local Community Banks and Credit Unions

    In addition to these national and regional banking giants, Carter Bank & Trust also competes with local community banks and credit unions. These institutions often excel in personalized service and community engagement, appealing to customers who prioritize a local touch and direct support for their community. For Carter Bank & Trust, differentiating its services and reinforcing its community roots are essential strategies in competing with these smaller, local institutions.

    In conclusion, Carter Bank & Trust operates in a highly competitive banking environment, with competition ranging from large national banks to regional players and local community institutions. To stand out, Carter Bank & Trust must leverage its unique strengths, including personalized customer service, local market expertise, and a commitment to community development. By focusing on these areas, Carter Bank & Trust can effectively compete and continue to grow in a crowded financial services landscape.

    Carter Bank & Trust SWOT Analysis

    Carter Bank & Trust, like any other organization, operates in a competitive banking sector where understanding its Strengths, Weaknesses, Opportunities, and Threats (SWOT) is crucial for strategic planning. Here's an in-depth SWOT analysis of Carter Bank & Trust that sheds light on its current position and future potential.


    1. Community Focus: Carter Bank & Trust has a strong reputation for being community-focused, offering personalized services that cater to the specific needs of local businesses and residents. This approach has helped in building a loyal customer base.

    2. Solid Financial Foundation: Despite fluctuations in the financial markets, Carter Bank & Trust has maintained a solid financial foundation, with robust capital reserves and a healthy loan portfolio, positioning it well for future growth.

    3. Experienced Leadership Team: The bank benefits from an experienced leadership team with a deep understanding of the banking sector and the specific markets in which it operates. This expertise is crucial for strategic decision-making and navigating challenges.


    1. Limited Digital Offerings: In an era where digital banking solutions are increasingly important, Carter Bank & Trust lags behind its competitors in terms of technology and digital service offerings. This could limit its appeal, especially to younger customers.

    2. Geographic Concentration: The bank's operations are heavily concentrated in a specific region. While this has its advantages, it also exposes the bank to local economic downturns and reduces its risk diversification.

    3. Operational Efficiency: There are areas within the bank's operations where processes could be optimized for greater efficiency. Streamlining these processes could reduce costs and improve customer satisfaction.


    1. Digital Transformation: There is a significant opportunity for Carter Bank & Trust to invest in digital banking technologies. Expanding its digital offerings could attract a broader customer base and open up new revenue streams.

    2. Market Expansion: Exploring opportunities to expand beyond its traditional geographic boundaries could help Carter Bank & Trust diversify its portfolio and mitigate risks associated with regional economic fluctuations.

    3. Partnerships and Collaborations: Forming strategic partnerships with fintech companies could enhance the bank's service offerings, improve operational efficiencies, and provide access to innovative technologies.


    1. Increasing Competition: The banking sector is becoming increasingly competitive, with traditional banks, credit unions, and fintech startups all vying for market share. Carter Bank & Trust must innovate continuously to maintain its competitive edge.

    2. Regulatory Changes: The banking industry is heavily regulated, and any changes in regulations could impact Carter Bank & Trust's operations, requiring adjustments that could be costly and time-consuming.

    3. Economic Uncertainties: Fluctuations in the global and local economy, such as recessions or unexpected economic downturns, could affect the bank's financial health and growth prospects.

    In conclusion, while Carter Bank & Trust stands on a solid foundation with its community-focused approach and strong financials, it faces challenges in the digital sphere and must navigate a competitive and regulatory landscape. By leveraging its strengths, addressing its weaknesses, seizing opportunities for growth, and preparing for potential threats, Carter Bank & Trust can continue to thrive in the evolving banking sector.

    Key Takeaways

    • Ownership and Mission: Carter Bank & Trust is a publicly traded company with a diverse shareholder base, emphasizing community-oriented banking services. Its mission is to provide high-quality financial services in a friendly, personalized manner, aiming to enhance the economic well-being and quality of life for its customers and communities.

    • Revenue Generation: Carter Bank & Trust primarily makes money through traditional banking operations, including interest from loans and mortgages, fees from banking services, and investments. Their focus on both personal and business banking allows them to cater to a broad customer base.

    • Business Model Insights: The Business Model Canvas for Carter Bank & Trust highlights their value proposition of offering reliable and accessible banking solutions with a personal touch. Key resources include their extensive branch network and knowledgeable staff, while key activities focus on maintaining strong customer relationships and efficient financial management.

    • Competitive Landscape: Carter Bank & Trust competes with other regional banks, national banking chains, and online banking platforms. Their main competitors include similar-sized community banks and larger financial institutions offering comparable banking and financial services.

    • SWOT Analysis: Strengths include strong community ties and personalized customer service; weaknesses might involve limited geographic reach compared to national banks. Opportunities for Carter Bank & Trust include expanding digital banking services and leveraging technology to improve customer experience. Threats consist of intense competition in the banking sector and the challenges of adapting to rapidly changing financial technologies.


    In conclusion, Carter Bank & Trust, a regional bank with a storied history, operates under the ownership of its shareholders, with its stocks publicly traded, ensuring a broad base of ownership. Its mission statement, centered around providing exceptional customer service and fostering community development, showcases its commitment to not just being a financial institution, but a cornerstone of community growth and support. The bank makes money through traditional banking means - interest from loans, fees from banking services, and investments, which are intricately detailed in its Business Model Canvas. This canvas further elucidates how Carter Bank & Trust creates, delivers, and captures value, emphasizing its customer segments, key activities, and revenue streams among other components.

    In the competitive landscape, Carter Bank & Trust faces stiff competition from both local banks and national banking chains, each vying for market share with their unique offerings and technological advancements in banking services. This competitive environment necessitates continuous innovation and adaptation to keep pace with industry trends and customer expectations.

    The SWOT analysis of Carter Bank & Trust highlights its strengths, such as a strong community presence and personalized customer service, while also not shying away from acknowledging its weaknesses, including its limited reach compared to national chains. Opportunities for the bank lie in expanding its digital offerings and tapping into new market segments, whereas threats include increasing competition and the ever-present challenge of cybersecurity in the digital age.

    Understanding Carter Bank & Trust through these various lenses offers a comprehensive view of its operations, strategy, and competitive stance. As it navigates the complexities of the modern banking landscape, Carter Bank & Trust stands poised to leverage its strengths and opportunities to address its weaknesses and threats, ultimately striving to fulfill its mission while ensuring sustainable growth and profitability in an increasingly competitive market.


    What is SWOT analysis for banks?

    SWOT analysis for banks is a strategic planning tool that helps them identify their strengths, weaknesses, opportunities, and threats. This analysis helps banks understand their internal capabilities and external environment, allowing them to make informed decisions and develop strategies to improve their performance and competitive position in the market.

    Strengths: These are the internal factors that give banks a competitive advantage. This could include a strong brand reputation, a large customer base, advanced technology and digital platforms, a wide range of financial products and services, and a strong capital base.

    Weaknesses: These are the internal factors that may hinder a bank's performance and competitive position. This could include high operating costs, outdated technology systems, regulatory compliance issues, lack of innovation, and poor customer service.

    Opportunities: These are external factors that banks can capitalize on to grow their business and increase profitability. This could include expanding into new markets, developing new financial products and services, leveraging emerging technologies, strategic partnerships and collaborations, and regulatory changes that favor the banking industry.

    Threats: These are external factors that could potentially harm a bank's performance and competitive position. This could include increased competition from other financial institutions, economic instability, changing customer preferences, cybersecurity threats, regulatory changes that increase compliance costs, and interest rate fluctuations.

    By conducting a SWOT analysis, banks can develop strategies to capitalize on their strengths, address their weaknesses, take advantage of opportunities, and mitigate threats to achieve their business objectives and maintain a strong position in the market.

    What are the values of Carter Bank and Trust?

    Carter Bank and Trust values integrity, customer service, community involvement, innovation, and excellence in all aspects of their business operations.

    How safe is Carter Bank and Trust?

    Carter Bank and Trust is a FDIC insured bank, which means that deposits up to $250,000 are protected by the federal government in the event of bank failure. Additionally, Carter Bank and Trust has a strong financial standing and has been in business for over 40 years, which indicates stability and reliability. Overall, Carter Bank and Trust is considered to be a safe and secure institution for banking.

    What are the strengths of a bank branch?

    1. Personalized customer service: Bank branches offer face-to-face interactions with customers, allowing for personalized assistance and guidance in their financial needs.

    2. Trust and credibility: Bank branches provide a physical presence in the community, which can help build trust and credibility with customers who prefer traditional banking services.

    3. Access to various financial products and services: Bank branches offer a wide range of financial products and services, including savings accounts, loans, investment options, and more, providing customers with convenient access to all their financial needs in one location.

    4. Cash handling services: Bank branches provide cash handling services, such as deposits, withdrawals, and currency exchange, which can be convenient for customers who prefer using physical currency.

    5. Security and safety: Bank branches typically have security measures in place to protect customers' money and personal information, providing a sense of security for customers who value these safeguards.

    6. Community involvement: Bank branches often engage in community outreach and support local events, charities, and organizations, helping to build strong relationships with the community and create a positive impact.

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