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Company > Carriage Services Inc: Business Model, SWOT Analysis, and Competitors 2024

Carriage Services Inc: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 20, 2024

Inside This Article


    In this comprehensive article, we delve into the intricate workings of Carriage Services Inc, a distinguished player in the funeral and cemetery services industry. We begin by breaking down its unique business model, which has set the company apart in a competitive landscape. Following this, we conduct a thorough SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats facing Carriage Services Inc as we move into 2024. Finally, we explore the company's main competitors, shedding light on the competitive dynamics within the industry. This piece aims to provide a holistic view of Carriage Services Inc's position and strategies for navigating the challenges and leveraging opportunities in the year ahead.

    What You Will Learn

    • Ownership and Vision: Discover who owns Carriage Services Inc and delve into the company's mission statement to understand their foundational goals and guiding principles.
    • Revenue Streams and Business Model: Learn how Carriage Services Inc generates revenue, with an in-depth look at their Business Model Canvas, providing a clear picture of their key partners, activities, resources, and customer relationships.
    • Competitive Landscape and Strategic Insights: Explore who the main competitors of Carriage Services Inc are, accompanied by a comprehensive SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Carriage Services Inc?

    Who owns Carriage Services Inc?

    Carriage Services Inc., a prominent player in the death care industry, is a publicly traded company. This means that its ownership is not centralized in the hands of a single entity or individual but is rather distributed among various shareholders who have purchased its stock. The company's shares are traded on the New York Stock Exchange (NYSE) under the ticker symbol "CSV," allowing individual and institutional investors alike to own a piece of the corporation.

    The largest shareholders of Carriage Services Inc. are typically institutional investors, which include mutual funds, pension funds, and other large entities that invest on behalf of their clients or members. These institutions often hold significant portions of the company's stock, giving them considerable influence over corporate decisions. Some of the top institutional shareholders include well-known investment firms and asset managers, whose holdings are publicly disclosed in regulatory filings with the Securities and Exchange Commission (SEC).

    In addition to institutional ownership, Carriage Services Inc. also has a considerable number of retail investors. These are individual investors who buy and sell shares through brokerages and may include company employees who invest in their employer through stock purchase plans. While their individual stakes may be smaller, collectively, retail investors can still represent a significant portion of the company's shareholder base.

    It is also worth noting that the company's executives and board members, known as insiders, often own shares in Carriage Services Inc. Their ownership stakes are closely watched by investors and analysts as they can provide insights into the confidence that management has in the company's future prospects. Insider ownership is also disclosed in SEC filings, offering transparency about the alignment of interests between the company's leadership and its shareholders.

    In summary, Carriage Services Inc. is owned by a diverse group of shareholders, including institutional investors, retail investors, and company insiders. This broad ownership structure reflects the company's status as a publicly traded entity, with its performance and strategic direction influenced by its shareholders' collective interests.

    What is the mission statement of Carriage Services Inc?

    What is the mission statement of Carriage Services Inc?

    Carriage Services Inc., a prominent name in the death care industry, operates with a mission that is both poignant and purposeful. Their mission statement encapsulates their commitment to providing high-quality, compassionate, and personalized service to families during their times of need. Specifically, Carriage Services Inc. articulates its mission as follows:

    "To be the leading provider of professional funeral and cemetery services and products in the United States. We are committed to exceeding our customers' expectations by delivering industry leading service, exceptional value, and caring, compassionate support during one of the most difficult times in their lives."

    This mission statement is a reflection of Carriage Services Inc.'s dedication to not only meeting the basic needs of the families they serve but also to exceeding them in every possible way. It underlines the company's aim to lead the industry not just through the volume of services provided, but through the quality and the value they offer. The emphasis on delivering caring and compassionate support highlights their understanding of the emotional and difficult nature of their work, acknowledging the emotional journey that their clients are on.

    Moreover, the mission statement of Carriage Services Inc. points towards a broader goal of redefining the standards within the funeral and cemetery services industry. By focusing on professional, high-quality service, they aim to set a benchmark for what families should expect during their most vulnerable times.

    In essence, Carriage Services Inc.'s mission statement is a powerful declaration of their goals, values, and commitment to their clients. It is a reminder that at the heart of their operations lies a deep-seated respect for life, individuals, and the importance of commemorating life's journey with dignity and compassion.

    How does Carriage Services Inc make money?

    Carriage Services Inc, a leading provider of funeral and cemetery services and merchandise in the United States, operates within a unique and sensitive industry. Understanding how this company generates revenue is key to appreciating its business model and its position within the market. Below, we delve into the primary streams through which Carriage Services Inc makes money, highlighting the diversity and stability of its revenue sources.

    Funeral Home Operations

    One of the primary ways Carriage Services Inc makes money is through its funeral home operations. The company owns and manages a wide network of funeral homes across various states. These establishments offer a range of services, including traditional funerals, cremations, and memorial services. The revenue from these operations comes from both the service fees and the sale of related merchandise such as caskets, urns, and memorial products. Carriage Services Inc has positioned itself as a provider of personalized and thoughtful services, catering to the diverse needs and preferences of the families they serve. This customization allows them to cater to a broad market segment, from budget-conscious clients to those seeking more elaborate memorial services.

    Cemetery Operations

    Another significant revenue stream for Carriage Services Inc comes from its cemetery operations. The company owns and operates cemeteries, offering burial plots, mausoleums, and niches for cremated remains. Similar to their funeral home operations, their cemeteries provide a range of products and services, including grave markers, monuments, and vaults. The revenue from cemetery operations not only includes the initial sale of burial plots and niches but also ongoing maintenance and beautification services. This provides a continuous income stream, as families often invest in long-term care and preservation of their loved ones' final resting places.

    Pre-Need Contracts

    Carriage Services Inc also generates revenue through pre-need contracts. These contracts allow individuals to plan and pay for their funeral and cemetery services in advance. This pre-planning service benefits both the customer and the company. Customers can lock in current prices for services and merchandise, potentially saving money and sparing their families the burden of making arrangements during a difficult time. For Carriage Services Inc, pre-need contracts provide a predictable and stable income stream, as these funds are typically invested until the services are required, allowing the company to generate additional income through investments.

    Ancillary Services and Products

    In addition to the core services of funeral homes and cemeteries, Carriage Services Inc offers ancillary services and products that further contribute to its revenue. These include the sale of memorial jewelry, keepsakes, and other commemorative items. The company also provides grief counseling services and hosts community events, which, while not significant revenue generators on their own, serve to strengthen the company's relationships with the communities it serves and enhance its reputation as a full-service provider.

    In conclusion, Carriage Services Inc makes money through a diversified portfolio of services and products tailored to the funeral and cemetery industry. Its ability to offer a wide range of personalized services, from pre-need planning to memorial products, positions it well within the market. This diversification not only provides multiple revenue streams but also helps mitigate the risks associated with economic downturns, making Carriage Services Inc a resilient player in its industry.

    Carriage Services Inc Business Model Canvas Explained

    Carriage Services Inc, a leading provider in the death care industry, operates with a unique business model that sets it apart from its competitors. Understanding the components of its Business Model Canvas can provide insights into how it has crafted a niche for itself in the market. The Business Model Canvas for Carriage Services Inc can be dissected into nine key building blocks: Key Partners, Key Activities, Key Resources, Value Propositions, Customer Relationships, Channels, Customer Segments, Cost Structure, and Revenue Streams.

    Key Partners

    Carriage Services Inc's key partners include funeral service providers, cemeteries, and manufacturers of funeral-related products. These partnerships are essential for delivering comprehensive services and products to their clients.

    Key Activities

    The core activities of Carriage Services Inc encompass funeral planning and execution, cremation services, and cemetery operations. Additionally, they focus on innovating their service offerings to keep pace with changing consumer preferences.

    Key Resources

    Key resources for Carriage Services Inc include their network of funeral homes and cemeteries, experienced staff, and proprietary funeral service planning technology. These resources enable them to offer high-quality, personalized services.

    Value Propositions

    Carriage Services Inc's value proposition is centered on providing compassionate, personalized funeral and cemetery services. They aim to alleviate the burden on families during difficult times by offering comprehensive, end-to-end services tailored to individual needs and preferences.

    Customer Relationships

    Carriage Services Inc builds customer relationships through empathetic and attentive service, ensuring families receive support and guidance throughout the funeral planning process. Their commitment to service excellence fosters trust and loyalty among their clientele.


    The company reaches its customers through its physical locations, online platforms, and through direct outreach by their service staff. These channels ensure accessibility and convenience for families seeking funeral and cemetery services.

    Customer Segments

    Carriage Services Inc serves a broad customer segment that includes individuals and families planning for immediate or future funeral and cemetery needs. They cater to a diverse clientele by offering a wide range of service options to meet varying cultural, religious, and personal preferences.

    Cost Structure

    The cost structure of Carriage Services Inc includes operational costs related to maintaining their facilities, staffing, and service delivery. They also invest in marketing and technology development to enhance their service offerings and customer experience.

    Revenue Streams

    Carriage Services Inc generates revenue through the sale of funeral services, cremation services, cemetery plots, and memorial products. Additionally, they offer pre-planning services, which provide a steady income stream and financial stability.

    Understanding the Business Model Canvas of Carriage Services Inc showcases how they strategically navigate the death care industry. Their focus on comprehensive service delivery, customer relationships, and innovation has positioned them as a respected and reliable service provider in the market.

    Which companies are the competitors of Carriage Services Inc?

    Understanding the Competitive Field of Carriage Services Inc.

    When assessing the competitive landscape for Carriage Services Inc., it is essential to understand that the company operates within the death care industry, offering funeral and cemetery services and merchandise. This sector is characterized by both large, multi-national corporations and smaller, local operators, reflecting a diverse competitive environment. Below are some key competitors of Carriage Services Inc., providing a glimpse into the variety of players in this unique industry.

    Service Corporation International (SCI)

    Service Corporation International stands out as the largest player in the death care services industry in North America. With a vast network of funeral homes, cemeteries, and crematories, SCI operates under numerous well-known brand names across the United States and Canada. Their scale and comprehensive service offerings make them a formidable competitor to Carriage Services Inc., often setting industry standards and pricing benchmarks.

    StoneMor Inc.

    StoneMor Inc. is another significant competitor, operating a large network of cemeteries and funeral homes primarily in the United States. StoneMor's business model focuses on pre-need sales of funeral and cemetery products and services, which differentiates them within the market. Their approach to sales and customer engagement presents a unique challenge to Carriage Services Inc., especially in markets where both companies have a presence.

    Matthews International Corporation

    While Matthews International Corporation operates in various sectors, its Memorialization segment directly competes with Carriage Services Inc. This segment focuses on providing memorial products, including bronze and granite memorials, caskets, and cremation equipment. Although not a direct competitor in the provision of funeral services, Matthews International's dominance in the memorial product space impacts Carriage Services Inc.'s merchandise sourcing and pricing strategies.

    Local and Independent Operators

    In addition to these larger competitors, Carriage Services Inc. also faces competition from numerous local and independent funeral homes and cemeteries. These operators often leverage their deep community roots and personalized service to compete effectively against larger chains. The localized nature of this industry means that consumer preferences can vary significantly by region, with some communities showing strong loyalty to independent providers.


    The competitive landscape for Carriage Services Inc. is diverse, with challenges and opportunities presented by both large corporations and smaller, localized operators. Understanding the strengths and strategies of each competitor is crucial for Carriage Services Inc. as it seeks to navigate the complexities of the death care industry. As the sector continues to evolve, particularly with trends towards cremation and personalized memorial services, staying attuned to the competitive dynamics will be key for Carriage Services and its competitors alike.

    Carriage Services Inc SWOT Analysis


    Before diving into the SWOT analysis of Carriage Services Inc, it's essential to understand the context of this company in the market. Carriage Services Inc is a leading provider in the death care industry, offering funeral and cemetery services and merchandise. As the industry evolves, analyzing the strengths, weaknesses, opportunities, and threats (SWOT) that Carriage Services Inc faces is crucial for stakeholders to gauge its competitive position and future growth prospects.


    Established Market Presence

    Carriage Services Inc has cultivated a strong market presence over the years, with a vast network of funeral homes and cemeteries across the United States. This extensive footprint has not only facilitated a broad service offering but also ensured a consistent revenue stream.

    Diverse Service Offering

    The company's diverse range of services, including funeral planning, cremation, and cemetery services, caters to various customer needs. This diversification helps in mitigating risks associated with market fluctuations in specific service areas.

    Strong Brand Reputation

    Carriage Services Inc has developed a strong brand reputation for quality and compassionate services. This reputation is a critical asset in the death care industry, where trust and empathy are paramount.


    Industry Sensitivity

    The death care industry is sensitive to cultural and regulatory changes. Shifts towards less traditional funeral services or changes in burial regulations could impact Carriage Services Inc's business model and revenue.

    Capital Intensity

    Maintaining and expanding a network of funeral homes and cemeteries is capital intensive. This requirement for significant investment can limit the company's flexibility and ability to pivot quickly in response to market changes.


    Technological Advancements

    Incorporating technology into service offerings, such as virtual memorials or online funeral planning, presents an opportunity for Carriage Services Inc to innovate and meet evolving consumer preferences.

    Demographic Trends

    Aging populations, particularly in developed countries, could lead to increased demand for death care services. Carriage Services Inc can leverage this trend through targeted marketing and service expansion.

    Strategic Acquisitions

    Acquiring smaller, independent funeral homes and cemeteries can offer a pathway to growth. These acquisitions can expand Carriage Services Inc's market presence and enhance its service diversity.


    Competitive Pressure

    The death care industry is becoming increasingly competitive, with both traditional and new entrants vying for market share. This competition could pressure pricing, margins, and ultimately, profitability.

    Economic Downturns

    Economic downturns can lead to reduced spending on funeral services as consumers opt for more cost-effective options. Such periods could adversely affect Carriage Services Inc's revenue and growth prospects.

    Regulatory Changes

    Changes in industry regulations, whether at the local, state, or federal level, can pose a threat to Carriage Services Inc. Compliance with new regulations can incur additional costs or necessitate operational changes.


    Carriage Services Inc's SWOT analysis reveals a company with established strengths and promising opportunities but not without its weaknesses and external threats. As the company navigates the evolving landscape of the death care industry, strategic planning and adaptability will be key to leveraging its strengths and opportunities while mitigating its weaknesses and threats.

    Key Takeaways

    • Carriage Services Inc is a publicly traded company, with ownership spread among individual and institutional investors, including key stakeholders and executives within the company who possess significant shares.

    • The mission statement of Carriage Services Inc focuses on being a leading provider of professional funeral and cemetery services and products in the United States, aiming to facilitate meaningful ceremonies that honor the lives of those passed, with a commitment to compassion, excellence, and integrity.

    • Carriage Services Inc generates revenue through a variety of funeral and cemetery services and products, including traditional burial and cremation services, funeral merchandise, and cemetery property and services, emphasizing personalized and high-quality experiences for families during their time of need.

    • The Business Model Canvas for Carriage Services Inc highlights a value proposition centered on providing compassionate and professional end-of-life services, key partnerships with local communities and suppliers, customer relationships built on trust and personalization, and a cost structure and revenue streams driven by service fees and product sales.

    • Competitors of Carriage Services Inc include other funeral and cemetery service providers like Service Corporation International (SCI), StoneMor Inc., and Matthews International Corporation's Memorialization segment. Despite competition, Carriage Services Inc remains competitive through its focus on high-quality, personalized services and its strategic growth and acquisition strategy. The SWOT analysis reveals strengths in reputation and service diversity, opportunities in expanding services and markets, weaknesses in market competition and cost sensitivities, and threats from industry changes and economic downturns.


    In conclusion, Carriage Services Inc stands as a notable entity in the death care industry, owned by a diverse group of shareholders and led by a management team committed to honoring lives with excellence and compassion. Their mission statement, focused on providing personal, professional, and caring services, underscores their dedication to serving families during their most challenging times. By leveraging a unique business model, Carriage Services Inc earns its revenues through funeral home operations, cemetery services, and merchandise sales, ensuring a comprehensive suite of offerings for those in need.

    The Business Model Canvas for Carriage Services Inc illustrates a well-thought-out approach to delivering value to its customers, focusing on key partnerships, activities, and resources to maintain a competitive edge. Despite facing stiff competition from both large corporations and local providers in the funeral services market, such as Service Corporation International and StoneMor Partners LP, Carriage Services Inc distinguishes itself through personalized services and a community-focused approach.

    A SWOT analysis reveals that while Carriage Services Inc enjoys strengths in its established reputation and diverse service offerings, it must navigate challenges such as industry regulations and changing social attitudes towards funeral services. Opportunities for growth exist in expanding digital services and eco-friendly offerings, but threats from economic downturns and increasing competition cannot be ignored.

    As we reflect on Carriage Services Inc's strategic positioning, mission, and operational model, it's clear that the company's focus on compassionate care, coupled with a strategic approach to business operations, positions it well to navigate the complexities of the funeral services industry. By staying true to their mission and continuously adapting to the evolving market landscape, Carriage Services Inc is poised to continue serving communities with dignity and respect, while also ensuring sustainable business growth amidst competitive and operational challenges.


    What is SWOT analysis in transportation?

    SWOT analysis in transportation is a strategic planning tool that helps identify and analyze the strengths, weaknesses, opportunities, and threats related to a transportation company or project. It helps in understanding the internal and external factors that can impact the transportation industry and assists in developing strategies to capitalize on strengths, address weaknesses, take advantage of opportunities, and mitigate threats. This analysis can be used to assess various aspects of transportation, such as infrastructure, logistics, regulations, technology, competition, and market trends.

    Who are carriage services competitors?

    Some of the competitors of Carriage Services include Service Corporation International (SCI), Matthews International Corporation, StoneMor Partners, and Park Lawn Corporation.

    What is a SWOT analysis for support services?

    A SWOT analysis for support services in an organization would involve identifying and assessing the strengths, weaknesses, opportunities, and threats related to the provision of support services.


    • Well-trained and experienced support staff
    • Comprehensive range of support services offered
    • Strong reputation for quality and reliability
    • Good relationships with clients and other departments
    • Efficient systems and processes in place


    • Limited resources for support services
    • Lack of specialized expertise in certain areas
    • Inadequate training and development programs for support staff
    • Inefficient or outdated technology and tools
    • Poor communication and coordination between support teams


    • Increasing demand for support services in the organization
    • Expansion of services to new departments or locations
    • Introduction of new technologies to improve service delivery
    • Collaboration with external partners or vendors to enhance support offerings
    • Development of new support service packages to meet changing needs


    • Budget cuts or financial constraints affecting support services
    • Competition from external service providers or vendors
    • Rapid technological advancements making current services obsolete
    • Internal resistance to change or new ways of working
    • Potential disruptions or crises that could impact service delivery

    By conducting a SWOT analysis, organizations can gain a better understanding of their support services and develop strategies to capitalize on strengths, address weaknesses, seize opportunities, and mitigate threats.

    What are 5 examples of threats in SWOT analysis?

    1. Competition from existing companies
    2. Changes in regulations or government policies
    3. Economic downturn or recession
    4. Technological advancements that could make current products or services obsolete
    5. Natural disasters or environmental issues that could disrupt operations

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