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Company > Cardinal Health: Business Model, SWOT Analysis, and Competitors 2023

Cardinal Health: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 30, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Cardinal Health, a leading healthcare services and products provider. We will explore how Cardinal Health operates within the industry, emphasizing its revenue streams, key activities, and value proposition. Additionally, a comprehensive SWOT analysis will shed light on Cardinal Health's strengths, weaknesses, opportunities, and threats in the market. Finally, we will examine the company's main competitors and assess how Cardinal Health stands out in the competitive landscape as we look ahead to 2023.

    What You Will Learn:

    • Who owns Cardinal Health and the significance of its ownership structure.
    • The mission statement of Cardinal Health and how it guides the company's operations and strategic decisions.
    • The various revenue streams and business activities that contribute to Cardinal Health's financial success.
    • An in-depth understanding of the Cardinal Health Business Model Canvas and how it functions within the company.
    • Insight into the key competitors of Cardinal Health and their impact on the industry landscape.
    • A comprehensive SWOT analysis of Cardinal Health, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Cardinal Health?

    Overview of Cardinal Health

    Before diving into who owns Cardinal Health, it is essential to gain a basic understanding of the company itself. Cardinal Health is a renowned multinational healthcare services and products company based in Dublin, Ohio. With a rich history dating back to 1971, the company has established itself as a leader in the healthcare industry, providing pharmaceutical and medical products, along with distribution and consulting services.

    Shareholders of Cardinal Health

    As a publicly traded company, Cardinal Health's ownership is distributed among its shareholders. These shareholders consist of individual and institutional investors who hold shares of the company's stock. The ownership structure of Cardinal Health is subject to change due to regular buying and selling of shares in the stock market.

    Institutional Shareholders

    Institutional investors play a significant role in owning Cardinal Health. These investors include mutual funds, pension funds, insurance companies, and other financial institutions. They often hold large positions in the company's stock, making their influence substantial. Some notable institutional shareholders of Cardinal Health include Vanguard Group, BlackRock, and State Street Corporation.

    Insider Ownership

    Insider ownership refers to the shares held by individuals closely associated with the company, such as executives, directors, and other key employees. Insider ownership can provide insights into the confidence and commitment of those individuals towards the company's success. As of the latest available data, insider ownership of Cardinal Health stands at a modest percentage, indicating a limited influence on the company's overall ownership structure.

    Public Ownership

    Public ownership represents the shares held by individual investors who trade the company's stock on various stock exchanges. These individual shareholders can range from retail investors to high net worth individuals. Public ownership in Cardinal Health provides liquidity to the stock and allows for a diverse range of investors to participate in the company's growth.


    Cardinal Health, being a publicly traded company, is owned by a combination of institutional and individual shareholders. These shareholders, including institutional investors and public shareholders, together hold the ownership of the company. Understanding the ownership structure of Cardinal Health helps to comprehend the various stakeholders and their influence on the company's strategic decisions and performance.

    What is the mission statement of Cardinal Health?

    Understanding Cardinal Health's Mission Statement

    A company's mission statement is a brief declaration of its purpose and goals. It provides employees, customers, and stakeholders with a clear understanding of what the organization aims to achieve. In the case of Cardinal Health, their mission statement is:

    "Cardinal Health is dedicated to improving the cost-effectiveness of healthcare by providing innovative products and services that meet the needs of customers, while delivering superior value to shareholders."

    This mission statement highlights two primary objectives of the company: cost-effectiveness in healthcare and customer satisfaction. Cardinal Health aims to achieve these goals through the provision of innovative products and services.

    Cost-Effectiveness in Healthcare

    Cardinal Health recognizes the importance of affordability and efficiency in the healthcare industry. By focusing on cost-effectiveness, they aim to reduce the financial burden on patients, healthcare providers, and other stakeholders. This objective is particularly essential in today's healthcare landscape, where rising costs pose significant challenges.

    To fulfill their mission, Cardinal Health works towards developing and delivering products and services that offer value for money. By leveraging their expertise in the healthcare sector, they strive to find innovative solutions that optimize patient outcomes while minimizing costs.

    Customer Satisfaction

    Customer satisfaction lies at the core of Cardinal Health's mission statement. They prioritize meeting the needs of their customers, which include hospitals, pharmacies, clinics, and other healthcare providers. By understanding their customers' requirements, Cardinal Health aims to provide tailored products and services that address specific challenges faced by the healthcare industry.

    Furthermore, the mission statement emphasizes delivering superior value to shareholders. This implies that Cardinal Health not only focuses on meeting customer needs but also aims to generate returns for their shareholders. By maintaining a strong financial position and implementing effective business strategies, the company strives to create value for its investors.

    In summary, Cardinal Health's mission statement centers around improving cost-effectiveness in healthcare and ensuring customer satisfaction through the delivery of innovative products and services. By aligning their efforts with these objectives, the company aims to make a positive impact on the healthcare industry while creating value for shareholders.

    How does Cardinal Health make money?

    Overview of Cardinal Health

    Cardinal Health is a renowned healthcare services and products company that operates in the United States and globally. With a mission to improve the cost-effectiveness and efficiency of healthcare, Cardinal Health serves a wide range of customers, including hospitals, pharmacies, ambulatory surgery centers, clinical laboratories, and more. As a result, the company has established a diverse revenue model that enables it to generate substantial profits.

    Pharmaceutical Distribution

    One of the primary ways Cardinal Health generates revenue is through its pharmaceutical distribution segment. With an extensive network of warehouses and distribution centers, the company plays a crucial role in the supply chain of pharmaceutical products. Cardinal Health sources prescription drugs and other healthcare products from manufacturers and then distributes them to various healthcare providers, ensuring a steady and reliable supply.

    By leveraging its vast distribution capabilities, Cardinal Health offers a broad range of services to its customers, including inventory management, logistics support, and specialized packaging solutions. This allows the company to capture a significant portion of the pharmaceutical distribution market, generating substantial revenue through the sales volume of pharmaceutical products.

    Medical Segment

    In addition to pharmaceutical distribution, Cardinal Health has a sizeable presence in the medical segment, which contributes to its revenue stream. The company provides a comprehensive range of medical products, equipment, and supplies to healthcare providers. These offerings include surgical and infection control products, medical gloves, wound care products, and much more.

    Cardinal Health's medical segment operates with a focus on enhancing patient care and safety while improving the operational efficiency of healthcare facilities. By leveraging its extensive product portfolio and strong relationships with healthcare providers, the company generates revenue through the sale of medical products and equipment.

    Innovative Solutions

    Cardinal Health also generates revenue through its innovative solutions segment, which focuses on providing technology-driven solutions to improve healthcare delivery. This segment offers a range of services, including inventory management systems, data analytics, and consulting services.

    By leveraging advanced technologies and industry expertise, Cardinal Health helps healthcare providers optimize their operations, reduce costs, and enhance patient outcomes. These solutions generate revenue for the company through service fees, software licensing, and consulting engagements.

    Other Revenue Streams

    Apart from the core revenue streams mentioned above, Cardinal Health also benefits from various additional sources of income. These include revenue from the sale of generic drugs, over-the-counter healthcare products, and medical supplies to retail pharmacies, as well as revenue from the provision of nuclear pharmacy services.

    Furthermore, the company offers a range of business support services to healthcare providers, such as reimbursement consulting, pharmacy transition services, and medication therapy management. These additional revenue streams contribute to Cardinal Health's overall financial performance.


    Cardinal Health's revenue model is built on a diverse set of income streams, enabling the company to generate substantial profits in the healthcare industry. With its pharmaceutical distribution, medical segment, innovative solutions, and other revenue streams, Cardinal Health plays a vital role in delivering quality healthcare products and services while driving its financial success.

    Cardinal Health Business Model Canvas Explained


    The Cardinal Health Business Model Canvas is a strategic management tool that provides a comprehensive overview of the key elements of the company's business model. It helps to identify Cardinal Health's value proposition, target customer segments, key activities, resources, and partnerships, as well as revenue streams and cost structure. By analyzing these components, stakeholders can gain a deeper understanding of how Cardinal Health creates, delivers, and captures value in the healthcare industry.

    Value Proposition

    Cardinal Health's value proposition lies in its ability to offer a range of high-quality products and services that enable healthcare providers to improve patient care while reducing costs. The company delivers value through its extensive network, which provides access to a vast assortment of medical supplies, pharmaceuticals, and innovative solutions.

    Customer Segments

    Cardinal Health primarily serves healthcare providers, including hospitals, clinics, pharmacies, and long-term care facilities. These customers rely on the company to deliver essential products and services that support their daily operations and enhance patient care. By understanding the unique needs and challenges of different customer segments, Cardinal Health can tailor its offerings to meet their specific requirements.

    Key Activities

    Cardinal Health engages in a range of key activities to support its business model. These activities include sourcing and procurement of medical supplies and pharmaceuticals, distribution and logistics management, inventory management, product development and innovation, as well as customer support and service. By effectively managing these activities, the company ensures the seamless delivery of products and services to its customers.

    Key Resources

    To execute its business model, Cardinal Health relies on a variety of key resources. These include its extensive distribution network, advanced technological infrastructure, strong supplier relationships, talented workforce, and its brand reputation. These resources enable the company to efficiently and effectively serve its customer base and remain competitive in the healthcare industry.

    Key Partnerships

    Cardinal Health recognizes the importance of strategic partnerships in expanding its reach and capabilities. The company collaborates with manufacturers, suppliers, and technology providers to ensure a reliable supply chain and access to innovative solutions. By leveraging these partnerships, Cardinal Health can enhance its product offerings and provide added value to its customers.

    Revenue Streams

    Cardinal Health generates revenue through various streams, including the sale of medical supplies, pharmaceuticals, and healthcare solutions. Additionally, the company offers services such as inventory management and consulting, which contribute to its overall revenue. By diversifying its revenue streams, Cardinal Health reduces its dependence on any single source and ensures a more stable financial performance.

    Cost Structure

    Cardinal Health incurs several costs to support its business operations. These costs include procurement and sourcing expenses, distribution and logistics costs, research and development investments, marketing and sales expenditures, as well as administrative and overhead expenses. By closely managing its cost structure, Cardinal Health can maintain profitability while offering competitive pricing to its customers.


    The Cardinal Health Business Model Canvas provides a comprehensive overview of how the company creates, delivers, and captures value in the healthcare industry. By analyzing the key elements of its business model, stakeholders can gain insights into Cardinal Health's strategic approach and understand how it remains a trusted partner to healthcare providers. The canvas serves as a valuable tool for evaluating the company's strengths, identifying potential areas for improvement, and guiding future decision-making.

    Which companies are the competitors of Cardinal Health?

    Overview of Cardinal Health

    Before diving into the competitors of Cardinal Health, let's first understand what Cardinal Health is all about. Cardinal Health is a leading global healthcare services and products company that primarily operates in the pharmaceutical and medical sectors. The company provides a wide range of solutions including distribution of pharmaceuticals and medical supplies, medication management, and consulting services.

    Competitors of Cardinal Health

    While Cardinal Health enjoys a strong market presence, it faces competition from several notable companies operating in the healthcare industry. These competitors include:

    1. McKesson Corporation: One of the largest healthcare distribution companies in the world, McKesson Corporation offers similar services as Cardinal Health. With a broad product portfolio and a global reach, McKesson competes fiercely with Cardinal Health in various market segments.

    2. AmerisourceBergen Corporation: AmerisourceBergen is another major player in the pharmaceutical distribution industry. Like Cardinal Health, it provides distribution services, specialty pharmaceuticals, and other related offerings. The company's extensive network and strategic partnerships make it a formidable competitor.

    3. Owens & Minor, Inc.: Owens & Minor is a leading healthcare logistics company that competes with Cardinal Health in the distribution of medical and surgical products. It operates globally and focuses on delivering innovative supply chain solutions to healthcare providers.

    4. Henry Schein, Inc.: Henry Schein is a dominant player in the dental and medical supply distribution sector. While it may not directly overlap with all of Cardinal Health's offerings, it competes in specific product categories and services, making it a notable competitor.

    5. Medline Industries, Inc.: Medline is a privately-held healthcare company that provides a wide range of medical supplies and solutions. With a strong distribution network and diverse product offerings, Medline competes with Cardinal Health in various market segments.


    Cardinal Health operates in a highly competitive industry, with several notable companies vying for market share. McKesson Corporation, AmerisourceBergen Corporation, Owens & Minor, Inc., Henry Schein, Inc., and Medline Industries, Inc. are just a few of the key competitors that challenge Cardinal Health. As the healthcare landscape continues to evolve, competition among these companies remains fierce, pushing for innovation and ensuring the delivery of high-quality healthcare products and services.

    Cardinal Health SWOT Analysis


    • Strong market position: Cardinal Health is one of the largest healthcare services companies in the world, with a strong presence in the United States. It has established itself as a trusted partner for hospitals, pharmacies, and other healthcare providers.

    • Diverse product portfolio: The company offers a wide range of products and services, including pharmaceuticals, medical supplies, and distribution services. This diversification helps Cardinal Health to mitigate risks and generate revenue streams from multiple sources.

    • Efficient supply chain: Cardinal Health has a well-established and efficient supply chain network, which allows it to deliver products in a timely manner. This is crucial in the healthcare industry, where delays can have serious consequences.


    • Dependence on a few key customers: Cardinal Health relies heavily on a few major customers for a significant portion of its revenue. This creates a risk of revenue loss if these customers decide to switch to competitors or reduce their purchases.

    • Vulnerability to regulatory changes: The healthcare industry is highly regulated, and changes in regulations can significantly impact Cardinal Health's operations. Compliance with new regulations may require additional investments and resources.

    • Limited international presence: While Cardinal Health has a strong market position in the United States, its international presence is relatively limited. This limits the company's growth opportunities in emerging markets and exposes it to risks associated with a concentrated geographical focus.


    • Aging population: The increasing aging population presents a significant growth opportunity for Cardinal Health. As the demand for healthcare services and products grows, the company can expand its offerings to cater to the needs of this demographic segment.

    • Technological advancements: The healthcare industry is experiencing rapid technological advancements, such as telemedicine and digital health solutions. Cardinal Health can capitalize on these trends by investing in innovative technologies and incorporating them into its product and service offerings.

    • Consolidation in the industry: The healthcare industry has been witnessing consolidation, with hospitals and healthcare providers merging to gain economies of scale and improve efficiency. Cardinal Health can leverage this trend by providing integrated solutions that cater to the needs of these consolidated entities.


    • Intense competition: Cardinal Health operates in a highly competitive industry, facing competition from both large multinational companies and smaller niche players. Intense competition can lead to price pressures and erode the company's market share.

    • Pricing and reimbursement pressures: In an effort to control healthcare costs, governments and insurance companies often negotiate lower prices and impose reimbursement restrictions. These pricing and reimbursement pressures can impact Cardinal Health's profitability and margins.

    • Economic downturns: Cardinal Health's business is sensitive to economic cycles, as healthcare spending tends to decline during economic downturns. Economic recessions can impact the company's revenue and profitability, as healthcare providers may reduce their spending on products and services.

    Key Takeaways

    • Cardinal Health is a publicly traded company, meaning it is owned by its shareholders.
    • The mission statement of Cardinal Health is to improve the cost-effectiveness of healthcare, without compromising quality or patient care.
    • Cardinal Health makes money through various revenue streams, including the distribution of pharmaceuticals and medical supplies, providing healthcare services, and manufacturing medical products.
    • The Cardinal Health Business Model Canvas encompasses key elements such as key activities, key resources, value proposition, customer segments, channels, customer relationships, revenue streams, and cost structure.
    • Competitors of Cardinal Health include McKesson Corporation, AmerisourceBergen Corporation, and Owens & Minor, among others.
    • In a SWOT analysis, Cardinal Health's strengths include its strong market position and extensive distribution network, while its weaknesses include dependence on a few major customers. Opportunities for the company lie in the growing healthcare industry, but it also faces threats such as intense competition and regulatory challenges.


    In conclusion, Cardinal Health is a well-established and successful company in the healthcare industry. Although it is a publicly traded company, its ownership is distributed among various shareholders. The mission statement of Cardinal Health focuses on improving the cost-effectiveness and efficiency of healthcare delivery.

    Cardinal Health primarily generates revenue through its diverse range of products and services, including pharmaceutical distribution, medical products manufacturing, and healthcare solutions. The company's business model canvas highlights its key activities, resources, and customer segments, all working together to create value for its stakeholders.

    While Cardinal Health has a strong market presence, it faces competition from other major players in the industry. Some of its competitors include McKesson Corporation, AmerisourceBergen Corporation, and Owens & Minor Inc. These companies also operate in the healthcare sector, providing similar products and services to healthcare providers.

    A SWOT analysis of Cardinal Health reveals its strengths in terms of its extensive network, strong brand reputation, and diverse product portfolio. However, the company also faces weaknesses such as potential regulatory challenges and the need to adapt to changing market dynamics. Opportunities for Cardinal Health lie in expanding its international presence and investing in innovative technologies, while threats include increasing competition and potential disruptions to the healthcare industry.

    Overall, Cardinal Health remains a key player in the healthcare sector, driven by its mission to improve healthcare outcomes and provide value to its customers. With its strong business model and commitment to innovation, the company is well-positioned to navigate the challenges and seize opportunities in the dynamic healthcare landscape.


    Is Cardinal Health in trouble?

    As an AI language model, I don't have real-time information on specific companies. However, as of my last knowledge update in September 2021, Cardinal Health, a global healthcare services and products company, does not appear to be in significant trouble. It is one of the largest healthcare supply chain companies in the United States and operates in various segments such as pharmaceutical distribution, medical products manufacturing, and pharmaceutical products sourcing.

    It is important to note that the financial situation and performance of any company can change over time, so it is recommended to refer to the latest news and reports to get the most accurate and up-to-date information about Cardinal Health's current status.

    Who is Cardinal Health biggest competitors?

    Some of Cardinal Health's biggest competitors include McKesson Corporation, AmerisourceBergen Corporation, and Owens & Minor Inc.

    What is the competitive advantage of Cardinal Health?

    Cardinal Health has several competitive advantages that set it apart from its competitors in the healthcare industry:

    1. Scale and Scope: Cardinal Health is one of the largest healthcare services and products companies globally, with a vast network of distribution centers, pharmacies, and customers. Its extensive scale allows the company to negotiate favorable pricing with suppliers and leverage economies of scale to offer competitive prices to its customers.

    2. Integrated Solutions: Cardinal Health offers a comprehensive range of healthcare products and services, including pharmaceutical distribution, medical products, laboratory services, and hospital consulting. This integrated approach allows the company to provide end-to-end solutions to its customers, improving efficiency and reducing costs.

    3. Supply Chain Expertise: The company has a deep understanding of the healthcare supply chain, enabling it to optimize distribution and inventory management processes. This expertise helps Cardinal Health ensure timely and accurate delivery of products, reducing stockouts and improving customer satisfaction.

    4. Technology and Innovation: Cardinal Health invests in advanced technologies and innovation to improve healthcare delivery and patient outcomes. For example, the company has developed platforms like the Cardinal Health Inventory Management Solutions (CIMS) and the AcuDose-Rx automated dispensing system, which enhance inventory management and medication dispensing processes.

    5. Collaborative Partnerships: Cardinal Health maintains strong relationships with healthcare providers, manufacturers, and other industry stakeholders. These collaborative partnerships allow the company to co-create solutions, share knowledge, and drive innovation in the healthcare industry.

    6. Regulatory Compliance: Cardinal Health has a strong commitment to maintaining regulatory compliance in all aspects of its operations. This ensures that the company meets the stringent quality and safety standards required in the healthcare industry, giving it a competitive advantage in terms of trust and reliability.

    Overall, Cardinal Health's competitive advantage lies in its scale, integrated solutions, supply chain expertise, technology and innovation, collaborative partnerships, and commitment to regulatory compliance. These factors enable the company to provide value to its customers, differentiate itself from competitors, and maintain a strong position in the healthcare industry.

    What is SWOT analysis of healthcare systems?

    SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of an organization or a particular sector. When applied to healthcare systems, it helps to identify internal and external factors that may influence the system's performance and effectiveness. Here is a breakdown of the SWOT analysis for healthcare systems:

    1. Strengths:
    • Skilled healthcare professionals: A strong healthcare system often boasts a talented workforce comprising doctors, nurses, and other healthcare providers.
    • Advanced medical technology: Access to state-of-the-art equipment and technology can enhance patient care and treatment outcomes.
    • Well-established infrastructure: Healthcare systems with well-developed hospitals, clinics, and medical facilities can provide efficient and comprehensive care to patients.
    • Research and innovation: Strong healthcare systems often prioritize research and innovation, leading to the development of new treatments and medical breakthroughs.
    1. Weaknesses:
    • Inadequate funding: Limited financial resources can hinder the delivery of quality healthcare services and impact infrastructure development.
    • Shortage of healthcare professionals: A lack of skilled healthcare professionals can strain the system, leading to long waiting times and compromised patient care.
    • Inefficient administration: Ineffective management and bureaucracy may result in administrative inefficiencies, delays in service delivery, and increased costs.
    • Health disparities: Healthcare systems may struggle to address disparities in access to care, quality of care, and health outcomes, particularly among marginalized populations.
    1. Opportunities:
    • Technological advancements: The integration of digital health technologies, telemedicine, and electronic health records can improve healthcare delivery and patient experience.
    • Collaborations and partnerships: Opportunities to collaborate with other healthcare institutions, research organizations, and industry stakeholders can lead to shared knowledge, resources, and improved patient care.
    • Preventive care and wellness promotion: Shifting focus towards preventive care, health education, and wellness programs can lead to better health outcomes and reduce the burden on the healthcare system.
    • Policy and regulatory changes: Favorable policy changes, such as increased funding or reforms, can create opportunities for healthcare systems to improve services and address existing challenges.
    1. Threats:
    • Aging population: The increasing aging population can place a strain on healthcare systems, leading to higher demand for services and increased healthcare costs.
    • Epidemics and pandemics: Outbreaks of infectious diseases, such as COVID-19, can overwhelm healthcare systems, challenging their capacity and resources.
    • Healthcare workforce shortages: A shortage of healthcare professionals can limit the system's ability to meet the growing demand for healthcare services.
    • Economic constraints: Economic downturns or financial crises can result in reduced funding for healthcare systems, affecting their ability to provide quality care.

    By conducting a SWOT analysis, healthcare systems can identify their strengths to leverage, weaknesses to address, opportunities to capitalize on, and threats to mitigate, ultimately leading to improved performance, patient outcomes, and overall system effectiveness.

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