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Company > Capri Holdings: Business Model, SWOT Analysis, and Competitors 2024

Capri Holdings: Business Model, SWOT Analysis, and Competitors 2024

Published: Jan 29, 2024

Inside This Article


    In this comprehensive article, we delve deep into the world of Capri Holdings, a global fashion luxury group steering a portfolio of iconic brands. We'll explore Capri Holdings' innovative business model that has positioned it as a leader in the luxury market. Through a detailed SWOT analysis, we will uncover the strengths, weaknesses, opportunities, and threats that shape its strategic direction. Additionally, we'll compare Capri Holdings with its competitors in 2024, highlighting its market position and potential for future growth. Join us as we dissect the elements that contribute to the success and challenges of this fashion powerhouse.

    What You Will Learn

    • Ownership and Mission: Discover who owns Capri Holdings and explore the core mission that drives the conglomerate forward, providing insight into their strategic focus and corporate ethos.

    • Revenue Strategies and Business Model: Gain an understanding of how Capri Holdings generates revenue, with an in-depth look at their Business Model Canvas. This section will break down the key components that contribute to the company's financial success.

    • Competitive Landscape and Strategic Analysis: Learn about Capri Holdings' main competitors in the luxury fashion industry and delve into a comprehensive SWOT analysis, identifying the strengths, weaknesses, opportunities, and threats that shape the company's strategic decisions.

    Who owns Capri Holdings?

    Capri Holdings, a global fashion luxury group, has garnered significant attention for its portfolio of iconic brands, including Michael Kors, Versace, and Jimmy Choo. Understanding the ownership structure behind such a conglomerate can provide insights into its strategic direction and financial health.

    Who owns Capri Holdings?

    Ownership of Capri Holdings is distributed across several key entities and individuals, including institutional investors, private shareholders, and its executive leadership. As of the latest filings, a substantial portion of Capri Holdings is owned by institutional investors. These include mutual funds, pension funds, and insurance companies, among others, which invest in shares of the company on behalf of their clients or beneficiaries. The presence of notable institutional investors can be seen as a sign of confidence in the company's long-term prospects.

    Among the top institutional shareholders are large investment firms and asset managers, which often hold significant stakes in the company. This includes names like Vanguard Group Inc., BlackRock Inc., and State Street Corporation, known for their extensive portfolios of investments across various sectors. Their investment in Capri Holdings underscores the fashion luxury group's value and potential for growth within the competitive landscape of high-end fashion.

    Private shareholders and the general public also own a considerable portion of Capri Holdings. These shareholders can range from individual investors to smaller financial entities, each holding shares bought through public stock exchanges. The diversity of ownership among public investors adds another layer of complexity to the company's shareholder base, reflecting a wide range of confidence and investment interests in the fashion industry.

    Another critical aspect of Capri Holdings' ownership is the stake held by its executive leadership, including key figures such as Chairman and CEO John D. Idol. Executive ownership is crucial as it aligns the interests of the company's leadership with those of its shareholders. It ensures that the executives have a vested interest in the success and profitability of Capri Holdings, driving them to make decisions that benefit the company in the long run.

    In conclusion, Capri Holdings is owned by a mix of institutional investors, private shareholders, and its executive leadership. This diverse ownership structure plays a significant role in the company's governance, strategic direction, and overall success in the competitive world of luxury fashion. As the company continues to evolve, the composition of its shareholders may also change, reflecting the dynamic nature of the global fashion industry.

    What is the mission statement of Capri Holdings?

    Capri Holdings Limited, formerly known as Michael Kors Holdings Limited, is a global fashion luxury group that owns several iconic brands, including Michael Kors, Versace, and Jimmy Choo. Each of these brands is renowned for their distinctive styles, high-quality craftsmanship, and the luxury experience they offer. But what binds these illustrious brands together under the Capri Holdings umbrella? At the core of their collective endeavor is a mission statement that aims to encapsulate the essence and ambition of the conglomerate.

    The Mission Statement of Capri Holdings

    Capri Holdings' mission statement is a testament to its commitment to luxury, innovation, and the seamless integration of timeless elegance with modern trends. Although the exact wording of the mission statement can evolve, it fundamentally aims to:

    "Redefine luxury fashion for the 21st century, driving the fashion industry forward through a commitment to craftsmanship, creativity, and unparalleled customer experiences."

    This mission statement reflects Capri Holdings' dedication to not just maintaining the status quo but actively pushing the boundaries of what is possible in the luxury fashion industry. It highlights several key areas of focus:

    • Redefining Luxury Fashion: Capri Holdings seeks to lead the transformation of the luxury fashion sector, adapting to and shaping the evolving tastes and expectations of a diverse, global clientele.

    • Commitment to Craftsmanship: The conglomerate places a high value on the artisanal skills and meticulous attention to detail that go into the creation of its products, ensuring that each item represents the pinnacle of quality.

    • Creativity: Innovation and creative design are at the heart of Capri Holdings' brands, driving them to continuously offer fresh, trend-setting styles that resonate with consumers.

    • Unparalleled Customer Experiences: Beyond the products themselves, Capri Holdings aims to offer exceptional service and experiences, ensuring that each customer interaction is memorable and satisfying.

    The Vision Behind the Mission

    The mission statement of Capri Holdings not only outlines its immediate goals but also serves as a guiding light for the company's long-term vision. By focusing on these core principles, Capri Holdings aspires to not only lead but also redefine the luxury market, creating a legacy that blends tradition with innovation. This forward-looking approach ensures the company remains at the forefront of the industry, continually attracting new generations of luxury consumers while staying true to the high standards and values that have defined their brands for decades.

    In essence, the mission statement of Capri Holdings articulates a clear and ambitious path forward for the company and its brands, one that respects the rich heritage of luxury fashion while boldly embracing the future.

    How does Capri Holdings make money?

    Capri Holdings Limited, formerly known as Michael Kors Holdings Limited, is a global fashion luxury group that owns several iconic brands, including Michael Kors, Versace, and Jimmy Choo. The company operates in one of the most dynamic and lucrative sectors of the economy: luxury fashion. But how exactly does Capri Holdings generate revenue? Below, we explore the diverse strategies and channels through which this powerhouse makes money.

    Product Sales

    The primary revenue stream for Capri Holdings comes from the sale of its products. These products range across various categories, including handbags, accessories, footwear, and ready-to-wear apparel. Each of the brands under Capri Holdings has its unique identity and market, catering to different segments of the luxury market. Michael Kors, for instance, is known for its sophisticated and chic American style, while Versace represents the epitome of Italian luxury and Jimmy Choo is synonymous with high-end shoes and accessories.

    Retail Stores

    Capri Holdings operates a vast network of retail stores worldwide, which serve as direct-to-consumer channels. These stores are strategically located in high-end shopping destinations, luxury malls, and prominent street locations in major cities. By controlling its retail outlets, Capri Holdings ensures a consistent brand experience, manages inventory more effectively, and retains a larger share of the profit margins.

    Online Sales

    The rise of e-commerce has transformed the luxury retail sector, and Capri Holdings has actively embraced this change. Each of its brands has a strong online presence, offering customers the convenience of shopping from anywhere at any time. Online sales channels include brand-specific websites and mobile apps, where customers can explore the latest collections, make purchases, and even access exclusive online-only products. The digital platform also serves as a tool for brand reinforcement and customer engagement through marketing campaigns and social media interactions.

    Wholesale Distribution

    In addition to direct sales through its retail and online channels, Capri Holdings also generates revenue through wholesale distribution. This involves selling its products to department stores, specialty shops, and luxury online retailers. Wholesale distribution allows Capri Holdings to reach a wider audience and benefit from the established customer base and reach of these third-party retailers. While wholesale margins are typically lower than direct retail sales, this channel contributes significantly to the company's overall revenue by increasing product accessibility and visibility.

    Licensing Agreements

    Another revenue stream for Capri Holdings comes from licensing agreements. Under these arrangements, the company allows third parties to use its brand names (Michael Kors, Versace, and Jimmy Choo) for a variety of products, including fragrances, eyewear, watches, and jewelry. These licensing agreements not only generate additional income but also enhance brand visibility and diversification without the company having to invest directly in manufacturing these product categories.

    In conclusion, Capri Holdings leverages a multi-channel approach to generate revenue, combining product sales across various categories, a mix of direct and wholesale distribution channels, and strategic licensing agreements. This diversified strategy enables the company to maximize its market reach and revenue potential while maintaining the exclusivity and luxury appeal of its brands.

    Capri Holdings Business Model Canvas Explained


    Capri Holdings Limited, previously known as Michael Kors Holdings Limited, stands as a beacon of luxury fashion, encompassing a diverse portfolio of iconic brands including Michael Kors, Versace, and Jimmy Choo. Understanding the business model canvas of Capri Holdings provides insightful revelations into how this conglomerate has positioned itself as a leader in the global luxury market. This section aims to dissect and explain the various components of the Capri Holdings Business Model Canvas.

    Key Partners

    Capri Holdings' success is partly attributable to its strategic partnerships. These include collaborations with high-profile designers, celebrities for endorsement deals, and manufacturing partnerships in countries with advantageous production costs. Additionally, the company works closely with global distributors, luxury retail outlets, and online platforms to ensure wide-reaching market penetration.

    Key Activities

    The key activities driving Capri Holdings revolve around design and innovation, marketing and branding, and strategic acquisitions. The company focuses on creating high-end, fashionable products while ensuring they maintain their status as trendsetters in the luxury market. Marketing efforts are tailored to elevate brand prestige, engaging customers through digital platforms, and exclusive events. Furthermore, Capri Holdings actively seeks acquisitions to expand its brand portfolio and market reach.

    Key Resources

    Capri Holdings' key resources include its renowned brand names, a global supply chain, and an extensive distribution network. The intellectual property associated with each brand, especially their designs and trademarks, is crucial. The company's skilled workforce, from designers to marketing professionals, plays a vital role in maintaining its competitive edge.

    Value Propositions

    The conglomerate offers distinct value propositions for each of its brands. For Michael Kors, it's about accessible luxury with a jet-set aesthetic. Versace represents bold Italian luxury, known for its innovative designs and emblematic motifs. Jimmy Choo, on the other hand, is synonymous with glamorous, high-end footwear. Across all brands, Capri Holdings promises exceptional quality, craftsmanship, and a unique blend of modernity and tradition.

    Customer Relationships

    Capri Holdings fosters customer loyalty through personalized shopping experiences, both online and in-store. The company employs clienteling strategies, where sales associates build relationships with customers, offering them tailored recommendations and exclusive previews. Loyalty programs and VIP services further enhance customer engagement and retention.

    Customer Segments

    The business targets several customer segments, including affluent individuals seeking luxury fashion, fashion-forward consumers desiring the latest trends, and professionals looking for high-quality, stylish products. Each brand within the portfolio caters to slightly different demographics, allowing Capri Holdings to cover a broad spectrum of the luxury market.


    Capri Holdings utilizes a multi-channel distribution strategy. This includes flagship stores in prestigious locations, department stores, specialty retailers, and a significant online presence through brand-specific websites and luxury e-commerce platforms. This omnichannel approach ensures that customers can interact with and purchase from the brands through their preferred channels.

    Cost Structure

    The company's cost structure is heavily weighted towards product design and production, marketing and sales, and maintaining an extensive retail presence. Investments in technology for e-commerce and customer service also constitute a significant portion of the expenses. Additionally, acquisitions and the integration of new brands into the portfolio add to the overall cost structure.

    Revenue Streams

    Capri Holdings' primary revenue streams come from the sale of luxury goods including apparel, accessories, and footwear across its brand portfolio. Other significant sources include licensing deals, particularly for fragrances and eyewear, and online sales, which have been growing steadily. Seasonal collections, along with limited-edition collaborations, also contribute to the revenue, attracting both new customers and brand loyalists.


    The Capri Holdings Business Model Canvas showcases a multifaceted approach to dominating the luxury fashion industry. Through a combination of innovative design, strategic brand acquisitions, and a keen focus on customer experience, Capri Holdings continues to expand its influence and market share. Understanding this business model provides valuable insights into the mechanisms driving success in the competitive world of luxury fashion.

    Which companies are the competitors of Capri Holdings?

    Capri Holdings Limited, a global fashion luxury group, manages a portfolio of iconic brands including Michael Kors, Versace, and Jimmy Choo. These brands have made Capri Holdings a significant player in the luxury fashion industry. However, in the competitive landscape of luxury fashion, Capri Holdings faces stiff competition from several well-established and emerging companies. Understanding these competitors is crucial for consumers, investors, and industry analysts who are interested in the dynamics of the luxury market. Here are some of the main competitors of Capri Holdings:

    LVMH Moët Hennessy Louis Vuitton

    LVMH stands as a titan in the luxury goods sector, with a diverse portfolio encompassing wine, leather goods, perfumes, cosmetics, jewelry, and watches. Brands under its umbrella include Louis Vuitton, Christian Dior, and Fendi, among others. LVMH's vast scale and depth in luxury segments make it a formidable competitor to Capri Holdings, particularly in areas of brand prestige, market reach, and financial resources.


    Kering is another powerhouse in the world of high-end fashion and accessories. With a focus on sustainability and innovation, Kering owns several high-profile brands such as Gucci, Saint Laurent, and Balenciaga. These brands directly compete with the likes of Michael Kors, Versace, and Jimmy Choo, especially in the luxury apparel and accessories market segments.

    Tapestry, Inc.

    Tapestry is a New York-based house of modern luxury lifestyle brands that includes Coach, Kate Spade, and Stuart Weitzman. Similar to Capri Holdings, Tapestry focuses on the affordable luxury segment, offering high-quality fashion items that are more accessible than those of the ultra-luxury brands. This positions Tapestry as a direct competitor to Capri Holdings, especially in markets like North America and Asia, where demand for luxury yet accessible fashion is growing.


    Compagnie Financière Richemont SA, commonly known as Richemont, specializes in jewelry, watches, writing instruments, and leather goods. With prestigious brands like Cartier, Van Cleef & Arpels, and Montblanc, Richemont competes with Capri Holdings in the luxury accessories and jewelry market. While Richemont's focus is more skewed towards high-end jewelry and watches, the overlap in the luxury accessories space creates a competitive dynamic with Capri Holdings.


    Hermes is synonymous with ultra-luxury, known for its craftsmanship, quality, and timeless designs. While Hermes operates in a higher luxury tier compared to most of Capri Holdings' offerings, there is competition in the accessories and leather goods market. Hermes' strong brand heritage and loyal customer base make it a benchmark for luxury, challenging Capri Holdings to elevate its brand value and product offerings.


    The luxury fashion industry is fiercely competitive, with each company constantly striving to innovate while preserving brand heritage. For Capri Holdings, navigating this landscape means not only keeping up with these competitors but also finding ways to differentiate and capture the hearts of luxury consumers worldwide. Understanding these competitive dynamics is key for anyone looking to gauge the future prospects of Capri Holdings in the global luxury market.

    Capri Holdings SWOT Analysis


    Capri Holdings, formerly known as Michael Kors Holdings, is a global fashion luxury group that designs, markets, distributes, and retails branded women's and men's apparel, accessories, footwear, and goods. The company's portfolio includes three iconic, founder-led brands: Michael Kors, Versace, and Jimmy Choo. Understanding the strengths, weaknesses, opportunities, and threats (SWOT) facing Capri Holdings is essential for stakeholders to assess its competitive position and strategic direction. Here, we present a comprehensive SWOT analysis of Capri Holdings.


    1. Strong Brand Portfolio: Capri Holdings has a diversified portfolio of luxury brands, each with its unique identity and customer base. This diversity allows the company to cater to different market segments and geographies, reducing its reliance on a single brand or market.

    2. Global Retail Network: With a vast network of retail stores across the globe, Capri Holdings enjoys a strong presence in key luxury markets, including North America, Europe, and Asia. This extensive network facilitates direct engagement with consumers, offering a controlled environment to showcase the full spectrum of products.

    3. Operational Efficiency: The company has developed a streamlined operational model that emphasizes efficiency and cost-effectiveness without compromising on quality. This includes a strategic approach to supply chain management and inventory control, which enhances profitability.

    4. Innovative Marketing Strategies: Capri Holdings is known for its innovative and aggressive marketing strategies. Leveraging digital platforms, celebrity endorsements, and global fashion events, the company has successfully maintained high levels of brand awareness and customer engagement.


    1. High Dependence on Luxury Market: The company's focus on the luxury segment makes it vulnerable to economic fluctuations. Luxury spending is often the first to decline during economic downturns, affecting sales and profitability.

    2. Competition: The luxury fashion industry is highly competitive, with numerous established brands and new entrants vying for market share. This intense competition can lead to pressure on prices and margins.

    3. Product Counterfeiting: Counterfeiting is a significant issue in the luxury goods market, affecting brand image and revenues. Despite efforts to combat fake products, the widespread availability of counterfeits continues to pose challenges.


    1. Expansion in Emerging Markets: Emerging markets, particularly in Asia and the Middle East, offer significant growth opportunities for luxury brands. Increasing wealth and a growing interest in luxury goods in these regions can drive sales growth for Capri Holdings.

    2. E-Commerce and Digital Expansion: Accelerating the e-commerce strategy and enhancing digital capabilities can open new revenue streams. The COVID-19 pandemic has underscored the importance of a strong online presence, and further investments in this area can yield substantial rewards.

    3. Sustainability and Social Responsibility: There is a growing consumer demand for sustainable and ethically produced goods. Capri Holdings can seize this opportunity by integrating sustainability into its operations, product development, and marketing strategies, thereby enhancing brand loyalty and attracting socially conscious consumers.


    1. Economic Uncertainty: Global economic instability and unforeseen events, such as the COVID-19 pandemic, pose significant threats to luxury spending. Economic downturns can lead to reduced consumer spending and impact Capri Holdings' financial performance.

    2. Regulatory Challenges: The luxury goods sector is subject to various regulations across different markets, including import duties, taxes, and anti-counterfeiting measures. Navigating these regulatory landscapes can be complex and costly.

    3. Changing Consumer Preferences: The fashion industry is fast-paced, with trends and consumer preferences evolving rapidly. Failure to anticipate and adapt to these changes can result in decreased demand for Capri Holdings' products.


    Capri Holdings' SWOT analysis reveals a company with a strong foundation, leveraging its brand portfolio and global presence to maintain a competitive edge. However, challenges such as economic fluctuations, intense competition, and the need for innovation in sustainability and digital capabilities present ongoing risks. By strategically addressing these areas, Capri Holdings can continue to grow and strengthen its position in the global luxury market.

    Key Takeaways

    • Ownership of Capri Holdings: Capri Holdings Limited, a global fashion luxury group, is publicly traded and owned by a variety of institutional and retail investors. Its major stakeholders often include large investment firms and mutual fund companies that invest in the stock market, reflecting a diverse ownership structure.

    • Mission Statement: Capri Holdings' mission is focused on continuing to build its portfolio of luxury brands, aiming to inspire empowerment, confidence, and a sense of glamour in its clientele. The company strives to leverage the heritage of its brands while innovating and driving sustainable growth across its global operations.

    • Revenue Streams: Capri Holdings generates its income through the design, marketing, distribution, and sale of high-end fashion products including apparel, accessories, and footwear under its prestigious brands. The company profits from its strong retail presence, both through direct-to-consumer channels such as flagship stores and online platforms, as well as through wholesale distribution to department stores and specialty retailers worldwide.

    • Business Model Canvas: At its core, Capri Holdings' business model canvas highlights a focus on key partners such as luxury material suppliers, strategic distribution channels, and a commitment to innovation in design. It emphasizes customer relationships built on brand loyalty and prestige, with key resources including its renowned brand portfolio and international market presence. Revenue streams are diversified across direct sales, online commerce, and licensing deals.

    • Competition and SWOT Analysis: Capri Holdings faces stiff competition from other luxury fashion conglomerates such as LVMH, Kering, and Richemont. The SWOT analysis reveals strengths in its diversified brand portfolio and global distribution network; opportunities in expanding markets and e-commerce; weaknesses in reliance on the fluctuating luxury market; and threats from competitive pressure and economic downturns affecting consumer spending.


    In conclusion, Capri Holdings, a global fashion luxury group, is under the ownership of its shareholders, with public investors playing a significant role in its market presence. The company's mission statement, focused on continuing to build a creative and innovative group that celebrates the principle of inclusion, reflects its dedication not just to fashion excellence but also to fostering an inclusive environment both within the company and in its broader community interactions. Capri Holdings generates revenue through the design, marketing, distribution, and retail of luxury fashion products across its distinguished brands, encompassing Michael Kors, Versace, and Jimmy Choo. The business model of Capri Holdings, as detailed through the Business Model Canvas, outlines its key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams, providing a comprehensive view of its strategic approach in a competitive luxury market.

    Capri Holdings faces stiff competition from other high-end fashion houses such as LVMH, Kering, and Richemont, each vying for dominance in the global luxury market with their own unique strategies and brand portfolios. Despite this, Capri Holdings continues to leverage its strengths, such as a strong brand portfolio and a diversified global presence, to maintain a competitive edge. However, it must also navigate challenges including intense competition, market volatility, and the need for continued innovation and adaptation to consumer preferences.

    The SWOT analysis of Capri Holdings underlines the company's ability to thrive in a dynamic and sometimes unpredictable luxury market. By capitalizing on its strengths, seizing opportunities for expansion and innovation, and addressing its weaknesses and threats head-on, Capri Holdings is well-positioned to continue its trajectory of growth and success in the luxury fashion industry. As it moves forward, Capri Holdings' unwavering commitment to its mission, alongside a strategic understanding of its business operations and the competitive landscape, will be crucial in steering the company towards achieving its long-term objectives and satisfying the desires of luxury consumers worldwide.


    How can I find a SWOT analysis on a company?

    There are several ways you can find a SWOT analysis on a company:

    1. Company websites: Some companies may have their SWOT analysis available on their website, typically in their annual reports or investor presentations.

    2. Business databases: You can search for SWOT analysis reports on business databases such as IBISWorld, MarketResearch.com, and Statista. These databases often have comprehensive reports on companies that include SWOT analysis.

    3. Business news websites: Websites like Bloomberg, Reuters, and CNBC may have articles or reports that include SWOT analysis of specific companies.

    4. Business journals and publications: Academic journals and business publications like Harvard Business Review, Forbes, and Business Insider often feature SWOT analysis of companies in their articles.

    5. Professional analysts and consulting firms: Analysts and consulting firms such as McKinsey & Company, Deloitte, and PwC may have published reports or insights that include SWOT analysis of companies.

    By utilizing these resources, you should be able to find a SWOT analysis on the company you are interested in.

    What happened to CAPRI HOLDINGS?

    As of September 2021, Capri Holdings, the parent company of luxury fashion brands Michael Kors, Versace, and Jimmy Choo, has been facing challenges due to the impact of the COVID-19 pandemic on the retail industry. The company has reported lower sales and profits in recent quarters, as consumer shopping habits have shifted and store closures have affected revenue.

    In addition, Capri Holdings has been working to restructure its business and adapt to the changing retail landscape. The company has been focusing on digital and e-commerce initiatives, as well as expanding its presence in China and other key markets.

    Overall, the future of Capri Holdings will depend on its ability to navigate the challenges of the retail industry and continue to innovate and adapt to changing consumer preferences.

    Who is the largest shareholder of CAPRI HOLDINGS?

    The largest shareholder of CAPRI HOLDINGS is Michael Kors Holdings Limited.

    What companies are under CAPRI HOLDINGS?

    The companies under Capri Holdings are:

    1. Michael Kors
    2. Versace
    3. Jimmy Choo

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