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Company > Camping World Holdings Inc: Business Model, SWOT Analysis, and Competitors 2024

Camping World Holdings Inc: Business Model, SWOT Analysis, and Competitors 2024

Published: Feb 04, 2024

Inside This Article


    Camping World Holdings Inc, a leading outdoor and camping retailer, has carved a niche for itself in the recreational vehicle (RV) industry. This article delves into the company's innovative business model that integrates product sales with a suite of services aimed at enhancing the RV lifestyle. Additionally, we will explore a comprehensive SWOT analysis to understand the strengths, weaknesses, opportunities, and threats facing Camping World as it navigates the market in 2024. Lastly, we will identify key competitors and compare their market strategies, shedding light on the competitive landscape of the RV sector. Join us as we unravel the intricacies of Camping World Holdings Inc's approach to dominating the outdoor and camping market.

    What You Will Learn

    • Ownership and Vision: Discover who owns Camping World Holdings Inc and dive into their mission statement, understanding the core values and objectives that drive the company forward.
    • Revenue Streams and Business Model: Gain insights into how Camping World Holdings Inc generates income, with an in-depth look at their Business Model Canvas, breaking down the key components that contribute to their financial success.
    • Market Position and Strategy: Learn about Camping World Holdings Inc's main competitors, and explore a detailed SWOT analysis to understand the company's strengths, weaknesses, opportunities, and threats in the competitive landscape.

    Who owns Camping World Holdings Inc?

    Camping World Holdings Inc., a leading outdoor and camping retailer, has attracted significant attention from investors and enthusiasts alike. It operates a vast network of retail locations across the United States, offering a wide range of products and services tailored to the camping and recreational vehicle (RV) community. Understanding the ownership structure of Camping World Holdings Inc. can provide insights into its strategic direction and operational priorities.

    Majority Ownership

    The majority of Camping World Holdings Inc. is owned by its top institutional shareholders. These institutional investors include mutual funds, pension funds, and financial organizations that manage large pools of money. They invest in companies like Camping World to diversify their portfolios and leverage growth in the outdoor and RV sectors. The presence of substantial institutional ownership often suggests confidence in the company's long-term strategy and financial health.

    Key Figures

    A pivotal figure in the ownership and management of Camping World Holdings Inc. is Marcus Lemonis. Best known for his role in the CNBC reality show "The Profit," Lemonis has been instrumental in the growth and expansion of Camping World. As of the last reporting period, Lemonis held a significant portion of the company's shares, making him one of the largest individual shareholders. His involvement in Camping World goes beyond mere ownership; Lemonis serves as the CEO and Chairman, playing a crucial role in shaping the company's vision, strategy, and culture.

    Public Shareholders

    Camping World Holdings Inc. is a publicly-traded company, listed on the New York Stock Exchange under the ticker symbol "CWH." This means that a portion of the company is owned by individual and retail investors who have purchased shares through the stock market. Public shareholders have a vested interest in the company's performance, as the value of their investment is directly tied to Camping World's stock price and profitability.

    The Role of Private Equity

    In the years leading up to its initial public offering (IPO), Camping World Holdings Inc. received significant investments from private equity firms. These firms often invest in companies to streamline operations, expand market reach, and improve financial performance, with the goal of selling their stake for a profit in the future. While the current role of private equity in Camping World may have diminished post-IPO, their initial investments and strategic guidance have had a lasting impact on the company's trajectory.


    Ownership of Camping World Holdings Inc. encompasses a mix of institutional investors, key individuals like Marcus Lemonis, public shareholders, and, historically, private equity firms. This diverse ownership structure reflects a broad base of confidence in Camping World's market position and future prospects. As the company continues to navigate the competitive landscape of the outdoor and RV markets, understanding its ownership provides valuable context for its strategic decisions and operational focus.

    What is the mission statement of Camping World Holdings Inc?

    Camping World Holdings Inc., a leader in the outdoor and camping industry, operates with a clear and compelling mission statement that guides its operations and strategic direction. The company's mission statement is not just a set of words but a reflection of its commitment to its customers, employees, and the greater outdoor community.

    The Mission Statement of Camping World Holdings Inc.

    "At Camping World Holdings Inc., our mission is to enhance the outdoor and recreational experiences of our customers by providing exceptional products, services, and experiences. We are committed to offering high-quality RVs, camping gear, and accessories, backed by unparalleled customer service. Our goal is to be the trusted partner for all outdoor enthusiasts, helping them create memorable adventures with peace of mind."

    This mission statement underscores Camping World Holdings Inc.'s dedication to not only being a retailer but also a partner to those who share a passion for the outdoors. It reflects the company's commitment to quality, customer satisfaction, and an understanding of the importance of creating lasting memories.

    Breaking Down the Mission Statement

    The mission statement of Camping World Holdings Inc. can be broken down into several key components, each highlighting a different aspect of the company's goals and values:

    • Enhancing Outdoor Experiences: At the core, Camping World aims to improve the quality of outdoor and recreational activities for its customers. This is achieved through a combination of high-quality products, expert advice, and tailored services that meet the diverse needs of outdoor enthusiasts.

    • Commitment to Quality and Service: The company places a strong emphasis on offering products and services that meet high standards of quality. This commitment extends to their customer service, aiming to exceed customer expectations and ensure satisfaction at every touchpoint.

    • Trusted Partner for Outdoor Enthusiasts: Camping World seeks to be more than just a retailer; it aims to be a reliable and trusted partner for all those who love the outdoors. This involves not only providing products and services but also offering guidance, support, and inspiration for customers' adventures.

    • Creating Memorable Adventures: Ultimately, the mission of Camping World Holdings Inc. is about helping people create unforgettable experiences in the great outdoors. Whether it's a weekend camping trip or a cross-country RV journey, the company strives to support its customers in making every adventure as enjoyable and stress-free as possible.


    The mission statement of Camping World Holdings Inc. reflects its dedication to the outdoor lifestyle and its commitment to serving the needs of its customers. By focusing on quality, service, and the overall experience, Camping World positions itself as a key player in enriching the lives of outdoor enthusiasts across the nation.

    How does Camping World Holdings Inc make money?

    Camping World Holdings Inc, a titan in the outdoor and camping industry, has crafted a multifaceted approach to generating revenue, capitalizing on the burgeoning interest in outdoor activities and the RV lifestyle. Here's a deeper dive into how this powerhouse maintains its financial growth and market dominance.

    Diverse Product and Service Offerings

    At the forefront of its revenue generation, Camping World Holdings Inc boasts an extensive array of products and services tailored to the needs of camping and RV enthusiasts. Their product lineup includes RVs, camping gear, RV and camping accessories, maintenance and repair services, and even RV financing and insurance services. This diverse portfolio allows Camping World to cater to a wide range of customer needs, ensuring a steady stream of income from multiple sources.

    Retail and Online Sales

    Camping World leverages both physical retail locations and a robust online platform to reach its customers. Their nationwide network of retail stores offers an immersive shopping experience, allowing customers to explore a vast selection of RVs and camping supplies firsthand. Meanwhile, their online store complements this by providing convenience and accessibility, enabling customers to make purchases from anywhere at any time. This dual-channel approach not only broadens their market reach but also significantly boosts their sales revenue.

    Membership Programs and Extended Services

    Another key revenue stream for Camping World Holdings Inc comes from its membership program, Good Sam Club. Offering members exclusive discounts, extended warranties, roadside assistance, and more, this program not only fosters customer loyalty but also generates recurring revenue. Additionally, the company offers extended service plans and financing options for RV purchases, providing customers with flexibility while creating additional income opportunities for the company.

    Strategic Acquisitions and Partnerships

    Camping World Holdings Inc has also expanded its revenue streams through strategic acquisitions and partnerships. By acquiring other companies in the RV and outdoor space, Camping World has been able to quickly broaden its product offerings and market reach. Partnerships with manufacturers and other companies in the industry have further strengthened its market position, enabling it to offer exclusive products and deals, thus attracting more customers and boosting sales.


    Camping World Holdings Inc has adeptly positioned itself as a leader in the outdoor and camping industry through a strategic mix of product diversity, omnichannel sales, value-added services, and strategic growth initiatives. By continuously evolving to meet the needs of the modern outdoor enthusiast and leveraging multiple revenue streams, Camping World ensures its financial health and industry dominance, making it a formidable player in the market.

    Camping World Holdings Inc Business Model Canvas Explained


    Camping World Holdings Inc, a leader in the outdoor and camping industry, offers a fascinating case study when viewed through the lens of the Business Model Canvas. This framework, which dissects the workings of a business into nine key components, provides a comprehensive overview of how Camping World operates, generates revenue, and delivers value to its customers. In this section, we will delve into each of these components, exploring how Camping World has positioned itself as a dominant force in the market.

    Key Partners

    Camping World's network of key partners is essential to its business model. These partners include RV manufacturers, accessory suppliers, service providers, and finance companies. Together, they enable Camping World to offer a wide range of products and services, from RV sales and financing to repair services and camping gear. Strategic partnerships with leading RV manufacturers ensure a steady supply of inventory, while collaborations with finance companies facilitate customer financing options.

    Key Activities

    The key activities of Camping World revolve around the sale of RVs, both new and used, and outdoor camping gear. Additionally, the company focuses on providing maintenance and repair services, offering RV and auto insurance, and arranging travel assistance and extended warranty services. These activities are fundamental to delivering the company's value proposition and maintaining its competitive edge.

    Key Resources

    Camping World's key resources include its extensive network of retail locations, a robust online sales platform, and a comprehensive inventory of RVs and camping supplies. The company's skilled workforce, which includes sales personnel, service technicians, and customer service representatives, is also a critical asset. Furthermore, Camping World's brand reputation and customer relationships are invaluable resources that contribute to its success.

    Value Propositions

    Camping World's value proposition centers on providing a one-stop-shop experience for RV enthusiasts and outdoor campers. The company offers a wide selection of RVs, camping gear, and accessories, coupled with comprehensive services such as maintenance, insurance, and financing. Convenience, quality, and customer service are at the heart of Camping World's value proposition, aiming to meet the diverse needs of its customer base.

    Customer Relationships

    Camping World places a strong emphasis on building and maintaining enduring customer relationships. Through personalized services, loyalty programs, and a responsive customer service team, the company strives to ensure customer satisfaction and foster loyalty. The use of technology, including a user-friendly website and mobile app, also enhances the customer experience by providing easy access to products, services, and support.


    Camping World utilizes a multi-channel approach to reach its customers. Physical retail locations across the United States provide customers with the opportunity to explore products firsthand and receive personalized service. The company's online platform extends its reach, offering an extensive range of products and services accessible from anywhere. Additionally, Camping World employs marketing and advertising campaigns across various media to engage with current and potential customers.

    Customer Segments

    Camping World targets a broad customer base that includes RV enthusiasts, outdoor campers, and individuals seeking an adventurous lifestyle. The company caters to a range of demographics, from retirees embarking on cross-country trips to families looking for weekend getaways. By understanding the diverse needs and preferences of these segments, Camping World tailors its products and services accordingly.

    Cost Structure

    The cost structure of Camping World is characterized by both fixed and variable costs. Fixed costs include expenses related to maintaining retail locations, salaries, and overheads. Variable costs are primarily associated with purchasing inventory, marketing activities, and providing services. Camping World's strategy focuses on optimizing its cost structure to improve profitability while ensuring competitive pricing for its customers.

    Revenue Streams

    Camping World's revenue streams are diversified, comprising sales of RVs, accessories, and camping gear, along with service and repair fees, insurance, and financing services. The company's ability to offer a comprehensive range of products and services under one roof is a key driver of its revenue. Additionally, strategic pricing and promotions, coupled with a focus on customer service, contribute to Camping World's financial success.


    Camping World Holdings Inc's business model, as depicted through the Business Model Canvas, reveals a strategic approach to serving the outdoor and camping market. The company's emphasis on an extensive product and service offering, coupled with a commitment to customer satisfaction, positions it well for continued growth and success. By leveraging its key resources and maintaining strong relationships with partners and customers, Camping World is set to remain a leading name in the industry.

    Which companies are the competitors of Camping World Holdings Inc?

    Camping World Holdings Inc., a leader in the outdoor and camping retailer sector, faces competition from a variety of companies. These competitors range from large, well-known retail chains to specialized outdoor and recreational vehicle (RV) dealerships. Understanding who these competitors are is crucial for analyzing the market landscape in which Camping World operates. Here, we delve into some of the primary companies that pose a competitive challenge to Camping World Holdings Inc.

    1. Bass Pro Shops (including Cabela's)

    Bass Pro Shops, which acquired Cabela's in 2017, is one of the largest competitors for Camping World Holdings Inc. Both Bass Pro Shops and Cabela's are renowned for their extensive selection of outdoor gear, including fishing, hunting, and camping equipment. With their large, destination-style stores, they attract a significant number of outdoor enthusiasts, which directly competes with Camping World's target market.

    2. REI Co-op

    REI (Recreational Equipment, Inc.) is a consumer cooperative that sells outdoor recreation gear, sporting goods, and camping equipment. Unlike Camping World, which has a significant focus on RVs and related accessories, REI focuses more on the human-powered outdoor recreation market. However, their extensive range of camping gear and outdoor clothing makes them a strong competitor in the camping segment.

    3. Gander Outdoors

    Gander Outdoors, formerly known as Gander Mountain, was acquired by Camping World Holdings Inc. but operates as a separate entity. It competes in the market by offering a wide variety of outdoor products, including hunting, fishing, camping, and outdoor recreational equipment. Despite being under the same corporate umbrella, Gander Outdoors serves as a competitor within different market segments and geographical locations.

    4. Dick's Sporting Goods

    Dick's Sporting Goods is another major competitor, offering a broad range of sporting goods, including equipment for camping and other outdoor activities. With stores across the United States, Dick's Sporting Goods competes for the same customer base as Camping World, particularly in the general outdoor and camping gear market.

    5. Walmart

    Walmart, with its vast network of stores nationwide and extensive product range, competes with Camping World Holdings Inc. on several levels. Walmart's outdoor section includes camping gear, RV accessories, and various outdoor recreation products, often at lower price points. This makes Walmart a go-to option for budget-conscious consumers, directly competing with Camping World's product offerings.


    Camping World Holdings Inc. operates in a competitive landscape with various companies vying for the attention of outdoor enthusiasts. From specialized outdoor retailers like REI and Bass Pro Shops to general merchandise giants like Walmart, Camping World must continuously innovate and improve its product offerings and customer service to maintain a competitive edge. Understanding these competitors helps illustrate the challenges and opportunities Camping World faces in the expanding outdoor and RV market.

    Camping World Holdings Inc SWOT Analysis


    Camping World Holdings Inc, as a leading player in the outdoor and camping industry, exhibits several strengths that have positioned it for success. First and foremost, its extensive product range covering RVs, camping gear, and outdoor accessories caters to a broad spectrum of outdoor enthusiasts. This vast selection not only attracts a wide customer base but also encourages repeat business as customers' needs evolve over time.

    Another significant strength is Camping World's well-established brand reputation. With years of experience in the market, the company has built a strong brand identity synonymous with quality, reliability, and customer service excellence. This reputation makes it a go-to destination for camping and RV enthusiasts, fostering customer loyalty and attracting new customers through word-of-mouth recommendations.

    Furthermore, Camping World Holdings Inc benefits from a robust network of physical and online stores, enhancing its market reach and accessibility. Its strategic locations across the United States ensure that it can serve customers in various geographical regions, while its e-commerce platform caters to those who prefer online shopping, offering convenience and a wide range of products at their fingertips.


    Despite its strengths, Camping World Holdings Inc is not without weaknesses. One of the primary challenges it faces is the fluctuating costs of inventory, particularly RVs, which can impact profit margins. The RV industry is sensitive to economic cycles, and during downturns, the company may experience decreased demand for its high-ticket items, affecting its overall financial performance.

    Additionally, Camping World's reliance on physical store locations can also be a double-edged sword. The overhead costs associated with maintaining these properties, including leases, utilities, and staffing, can be substantial. In an increasingly digital world, the company must balance the benefits of physical stores with the financial burden they can pose.


    The outdoor and camping industry is ripe with opportunities, and Camping World Holdings Inc is well-positioned to capitalize on these. One of the most significant opportunities lies in the growing trend towards outdoor and recreational activities, partly fueled by the desire for experiences over material possessions, especially among younger demographics. This shift presents a chance for Camping World to expand its customer base by targeting these younger, experience-driven consumers with tailored marketing strategies and product offerings.

    Another opportunity is the potential for expansion into new markets. While Camping World has a strong presence in the United States, exploring international markets could pave the way for growth and diversification. Additionally, the company could expand its product range to include more sustainable, eco-friendly products, aligning with increasing consumer demand for green alternatives.


    Camping World Holdings Inc faces several threats that could impact its operational and financial performance. The competitive landscape in the outdoor and camping industry is intense, with numerous players vying for market share. This competition could lead to price wars, eroding profit margins, and necessitating increased marketing expenditures to maintain visibility and relevance.

    Economic downturns pose another significant threat. High-ticket items, such as RVs, are often among the first to experience reduced demand during economic slumps, as consumers cut back on discretionary spending. Additionally, any regulatory changes affecting the camping and RV industry, such as environmental regulations or changes in camping site access, could adversely affect the company.

    Lastly, Camping World must navigate the challenges associated with technological advancements and changing consumer behaviors. The rise of the digital economy demands that the company continually invests in its online platforms and digital marketing strategies to stay competitive and meet customers' evolving preferences for convenience and online shopping.

    Key Takeaways

    • Ownership of Camping World Holdings Inc.: Camping World Holdings Inc. is publicly traded, with its largest shareholders including institutional investors and possibly its executives, including CEO Marcus Lemonis. Ownership can fluctuate with buying and selling on the stock market.

    • Mission Statement: Camping World Holdings Inc. aims to enhance the outdoor and camping experience for enthusiasts by providing a wide range of quality products, services, and resources, emphasizing customer satisfaction and engagement with the outdoor community.

    • Revenue Streams: Camping World Holdings Inc. generates income through the sale of RVs, RV parts and accessories, maintenance and repair services, and finance and insurance (F&I) products related to RV purchases. Additionally, membership programs and digital platforms contribute to its revenue.

    • Business Model Canvas: The company operates under a multi-faceted business model that integrates retail, e-commerce, and service components. It focuses on value creation through comprehensive offerings that cater to all aspects of the RV lifestyle, including product sales, service, and customer experiences, supported by strategic partnerships and an expanding digital presence.

    • Competition and SWOT Analysis: Major competitors include Thor Industries, Winnebago Industries, and Forest River Inc., among others. SWOT analysis reveals strengths in brand recognition, a wide product range, and a robust service network. Opportunities lie in expanding the digital footprint and further integrating sustainability. Weaknesses may include dependence on the cyclical RV market; threats could involve economic downturns and intensifying competition.

    These key takeaways provide a snapshot of Camping World Holdings Inc.'s strategic position, operational model, and the competitive landscape within the RV industry.


    In conclusion, Camping World Holdings Inc. stands as a significant player in the outdoor and camping industry, under the leadership and ownership influences that steer its strategic direction. The company's mission statement, focused on delivering exceptional outdoor experiences through a wide range of products and services, encapsulates its customer-centric approach. This mission is achieved through a diversified business model that generates revenue from various streams, including the sale of RVs, related accessories, and services, highlighting its comprehensive understanding of the outdoor market.

    The Business Model Canvas for Camping World Holdings Inc. reveals a well-structured organization that leverages key partnerships, resources, and channels to deliver value to its customer segments while effectively managing its cost structure and revenue streams. This strategic framework has enabled Camping World to maintain a competitive edge in the market.

    However, like any significant entity, Camping World faces competition from a variety of companies in the outdoor and RV market, including but not limited to Thor Industries, Winnebago Industries, and REI. Each competitor brings its strengths to the table, challenging Camping World to continually innovate and improve its offerings.

    The SWOT analysis of Camping World Holdings Inc. further illuminates the company's internal strengths and weaknesses, as well as the external opportunities and threats it faces. Strengths such as a broad product range and a strong brand image are tempered by weaknesses like reliance on the fluctuating RV market. Opportunities in expanding outdoor interest and digital sales channels are countered by threats from economic downturns and competitive pressures.

    Overall, the intricate tapestry of ownership, mission, business model, competition, and strategic analysis paints a picture of Camping World Holdings Inc. as a dynamic entity within the outdoor and camping industry. Its journey reflects a blend of strategic foresight, adaptability, and a deep understanding of its market—a formula that will continue to serve as its compass in navigating the challenges and opportunities that lie ahead.


    What are 5 examples of threats in SWOT analysis?

    1. Strong competitors entering the market
    2. Changing regulations and government policies
    3. Economic downturn or recession
    4. Rapid technological advancements
    5. Negative publicity or reputation damage

    What are 5 examples of weakness in SWOT analysis?

    1. Lack of brand recognition or awareness
    2. Limited financial resources
    3. Ineffective marketing strategies
    4. High employee turnover rate
    5. Dependence on a single supplier or customer

    What is a SWOT analysis strength and weakness?

    Strength: A strength in a SWOT analysis refers to a positive internal attribute or resource that a company possesses. This could be a strong brand reputation, a loyal customer base, innovative products or services, or a talented and experienced team.

    Weakness: A weakness in a SWOT analysis refers to a negative internal attribute or resource that a company possesses. This could include poor financial performance, lack of brand awareness, outdated technology, high employee turnover rates, or inefficient business processes. Identifying weaknesses is important for an organization to address and improve upon in order to stay competitive in the market.

    What are 3 examples of strengths in SWOT analysis?

    1. Strong brand recognition and reputation
    2. High-quality products or services
    3. Skilled and experienced workforce

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