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Company > Cadence Bancorp: Business Model, SWOT Analysis, and Competitors 2024

Cadence Bancorp: Business Model, SWOT Analysis, and Competitors 2024

Published: Jan 11, 2024

Inside This Article


    In this in-depth article, we will explore the intricate workings of Cadence Bancorp as it stands in 2024, delving into its unique business model, conducting a thorough SWOT analysis to identify its strengths, weaknesses, opportunities, and threats, and examining its position relative to competitors in the financial sector. As a banking powerhouse, understanding Cadence Bancorp's strategies and market dynamics is crucial for stakeholders and analysts alike. Join us as we dissect the components that underscore the bank's operational success and the challenges it faces in a rapidly evolving financial landscape.

    What You Will Learn

    • Ownership and Strategic Vision: Discover who owns Cadence Bancorp, explore their mission statement, and understand the guiding principles that steer the company's direction.
    • Revenue Generation and Business Model: Gain insights into how Cadence Bancorp makes money, with a detailed explanation of their Business Model Canvas, helping you understand the mechanics behind their financial success.
    • Market Position and Analysis: Learn about Cadence Bancorp's main competitors within the banking sector and delve into a comprehensive SWOT analysis to assess the company's strengths, weaknesses, opportunities, and threats in the current market.

    Who owns Cadence Bancorp?

    Who owns Cadence Bancorp?

    Ownership of Cadence Bancorp, like many publicly traded companies, is a mix of individual retail investors, institutional investors, and company insiders. Each of these groups plays a crucial role in the financial and operational dynamics of the company. Understanding who owns Cadence Bancorp can provide insights into the company's strategic direction and how decisions at the top might affect its stock value and operational policies.

    Institutional Investors

    A significant portion of Cadence Bancorp is owned by institutional investors. These entities, which include mutual funds, pension funds, and insurance companies, invest large sums of money in the stock market on behalf of their clients. Their investments in Cadence Bancorp can be seen as a vote of confidence in the company's future prospects. Some of the largest institutional investors in Cadence Bancorp typically include big names in the finance world, with detailed holdings available through quarterly filings with the SEC.

    Retail Investors

    Retail investors, or individual investors, also hold a stake in Cadence Bancorp. These are non-professional investors who buy and sell securities through brokerage firms. While each retail investor might own a relatively small portion of the company compared to institutional investors, collectively, they can hold a significant percentage. The participation of retail investors in the stock market has been facilitated by the rise of commission-free trading platforms, making it easier for individuals to invest in companies like Cadence Bancorp.

    Company Insiders

    Company insiders, such as executives, board members, and other key employees, often own shares in Cadence Bancorp. Insider ownership can be a double-edged sword; it aligns the interests of those who manage the company with those of the shareholders but can also lead to potential conflicts of interest. However, insider ownership is generally seen as a positive sign, indicating that those with the most knowledge of the company are confident in its future. Insider transactions are closely monitored and reported to provide transparency to investors.


    The ownership of Cadence Bancorp is a diverse ecosystem that includes institutional investors, retail investors, and company insiders. Each group brings its own perspective, influence, and expectations to the company. By understanding the composition of Cadence Bancorp's ownership, investors can gain better insights into its performance, strategic decisions, and future outlook.

    What is the mission statement of Cadence Bancorp?

    Cadence Bancorp, a regional bank holding company with a significant footprint in the southeastern United States, has always underscored the importance of its mission in guiding its operations, services, and community engagement strategies. While financial institutions often emphasize profitability and growth, Cadence Bancorp distinguishes itself through a mission that places a strong emphasis on community, customer service, and innovative banking solutions.

    The Mission Statement of Cadence Bancorp

    At its core, the mission statement of Cadence Bancorp revolves around the commitment to empowering businesses, families, and individuals to achieve their financial goals through a unique blend of personalized service, innovative products, and a deep understanding of the communities it serves. This mission is built on a foundation of integrity, trust, and respect, which informs every aspect of the bank's operations, from customer interactions to corporate governance.

    Empowerment: Cadence Bancorp is dedicated to empowering its clients by providing them with the tools, resources, and advice they need to make informed financial decisions. This empowerment is achieved through a comprehensive suite of banking products and services designed to meet the diverse needs of its clientele, ranging from simple checking accounts to complex financing solutions.

    Personalized Service: Recognizing that each customer has unique needs, Cadence Bancorp prides itself on delivering personalized banking experiences. The bank's approach to customer service is characterized by attentiveness, responsiveness, and a genuine interest in helping clients navigate their financial journeys.

    Innovation: In a rapidly evolving financial landscape, Cadence Bancorp remains committed to innovation. The bank continuously seeks to leverage technology to enhance its banking services, making them more accessible, secure, and efficient for its customers. This commitment to innovation also extends to finding creative solutions to financial challenges, ensuring that the bank remains a relevant and valuable partner to its clients.

    Community Focus: A pivotal aspect of Cadence Bancorp's mission is its commitment to the communities it serves. The bank actively supports local initiatives, charities, and events, reinforcing its role as a community partner. This community focus is not only about giving back but also about fostering economic development and prosperity within the bank's operational footprint.

    Integrity, Trust, and Respect: These core values are the bedrock of Cadence Bancorp's mission. The bank endeavors to conduct its business with the highest levels of integrity, earning the trust of its customers and treating every individual with respect. This ethical stance is crucial in building and maintaining strong relationships with both clients and communities.

    In summary, the mission statement of Cadence Bancorp articulates a clear and compelling vision of what the bank stands for. It is a declaration of the bank's commitment to empowering its customers, innovating for the future, serving its communities, and upholding the highest standards of integrity and respect. Through this mission, Cadence Bancorp not only sets its strategic direction but also affirms its role as a trusted partner and community stalwart in the banking industry.

    How does Cadence Bancorp make money?

    Cadence Bancorp, a regional bank holding company, has a diversified strategy for generating revenue. Understanding the ways in which Cadence Bancorp makes money provides insight into its financial health and stability. Below are the primary revenue streams for Cadence Bancorp:

    Interest Income

    The most significant source of income for Cadence Bancorp comes from interest earned on various loans and advances it provides to its customers. These loans can range from personal loans, mortgages, and auto loans to business loans. The bank charges interest on these loans, which is calculated as a percentage of the principal amount borrowed. This interest rate varies depending on the type of loan, its duration, and the creditworthiness of the borrower. In addition to loans, Cadence Bancorp also earns interest from securities it holds, such as government and corporate bonds.

    Non-Interest Income

    Apart from the interest income, Cadence Bancorp generates revenue through non-interest income, which includes fees and service charges. These are charged for a variety of services such as account maintenance fees, ATM fees, transaction fees, and charges for financial advising and asset management services. Non-interest income also encompasses gains from the sale of investment securities, trading account gains, and income from derivative and foreign exchange transactions.

    Mortgage Banking

    Mortgage banking is another vital revenue stream for Cadence Bancorp. This involves the origination, sale, and servicing of mortgage loans. The bank earns money through origination fees, servicing fees, and gains from the sale of these mortgages in the secondary market. The dynamic real estate market often influences the profitability from this segment, with higher demand leading to increased mortgage lending and servicing opportunities.

    Wealth Management

    Cadence Bancorp also offers wealth management and advisory services, catering to the needs of high-net-worth individuals and institutions. Through its wealth management division, the bank provides investment management, financial planning, trust and estate services, and brokerage services. Fees for these services may be based on a percentage of assets under management (AUM) or fixed charges, contributing significantly to the bank's non-interest income.

    Treasury Management

    Businesses require efficient management of their cash flow, liquidity, and financial risks. Cadence Bancorp capitalizes on this need by offering treasury management services, including cash management, payment processing, and fraud protection. These services are crucial for businesses of all sizes, generating substantial fee income for the bank. Treasury management services strengthen client relationships, leading to cross-selling opportunities and further bolstering the bank's revenue streams.

    In conclusion, Cadence Bancorp employs a multi-faceted approach to generate revenue, combining traditional banking activities with strategic financial services. This diversified business model not only enhances the bank's income streams but also helps mitigate risks associated with economic fluctuations. By continuously adapting its products and services to meet the changing needs of its customers, Cadence Bancorp aims to sustain and grow its profitability in the competitive banking landscape.

    Cadence Bancorp Business Model Canvas Explained


    Cadence Bancorp, a leading financial institution, operates with a robust and diversified business model. Understanding the business model canvas of Cadence Bancorp offers insights into how the bank creates, delivers, and captures value in the financial sector. This overview breaks down the key components of the Cadence Bancorp Business Model Canvas, providing a comprehensive understanding of its strategic operations.

    Key Partners

    Cadence Bancorp's key partners include financial technology firms, regulatory bodies, corporate clients, and other banking institutions. These partnerships are instrumental in enhancing the bank's product offerings, ensuring compliance with regulatory standards, and facilitating syndicated loans and other financial ventures that require collaborative efforts.

    Key Activities

    The primary activities of Cadence Bancorp revolve around personal banking, business banking, wealth management, and financing services. These activities include the provision of loans, acceptance of deposits, investment services, and the management of assets for individuals, businesses, and institutional clients.

    Value Propositions

    Cadence Bancorp's value propositions are centered on providing personalized financial solutions, competitive rates, and exceptional customer service. The bank leverages technology to offer convenient online and mobile banking services, ensuring that clients have easy access to their accounts and can conduct transactions seamlessly. Additionally, Cadence Bancorp emphasizes security and privacy, giving customers peace of mind regarding the safety of their financial information.

    Customer Relationships

    Building and maintaining strong customer relationships are pivotal to the success of Cadence Bancorp. The bank adopts a customer-centric approach, offering tailored financial advice and support through dedicated account managers and customer service teams. Furthermore, Cadence Bancorp engages with its clients through various channels, including in-person meetings, digital platforms, and community events, to understand and meet their financial needs effectively.

    Customer Segments

    Cadence Bancorp serves a diverse range of customer segments, including individual consumers, small to medium-sized enterprises (SMEs), large corporations, and institutional clients. The bank's comprehensive suite of financial products and services is designed to meet the unique requirements of each segment, ensuring a personalized banking experience.


    The bank utilizes a multi-channel distribution strategy to connect with its customers. Physical branches, ATMs, online banking, and mobile applications constitute the primary channels through which Cadence Bancorp delivers its services. These channels ensure that customers can access banking services conveniently, whether they prefer in-person interactions or digital banking solutions.

    Revenue Streams

    Cadence Bancorp's revenue streams are derived from interest income on loans and investments, fees for banking services and wealth management, and gains from trading and investment activities. The bank's diversified portfolio allows it to generate stable revenue across different market conditions, ensuring financial resilience.

    Cost Structure

    The cost structure of Cadence Bancorp includes operational costs such as employee salaries, technology investments, regulatory compliance, and branch maintenance. The bank focuses on optimizing its cost structure through efficiency improvements and strategic investments in technology to enhance service delivery and operational effectiveness.


    Understanding the Cadence Bancorp Business Model Canvas reveals the strategic approach the bank employs to serve its customers effectively while ensuring sustainable growth. Through its diversified operations, strong customer relationships, and continuous innovation, Cadence Bancorp remains a key player in the financial services industry.

    Which companies are the competitors of Cadence Bancorp?

    When discussing the competitive landscape of Cadence Bancorp, it's essential to consider the diverse range of financial institutions that vie for market share within the same regions and client segments as Cadence. As a significant player in the banking industry, especially in the southern United States, Cadence Bancorp faces competition from various banks and financial services companies, ranging from large, multinational corporations to smaller, regional banks. Here are some of the primary competitors of Cadence Bancorp:

    Major National Banks

    One cannot discuss Cadence Bancorp's competitors without mentioning the giants of the banking world, such as JPMorgan Chase & Co., Bank of America Corp., and Wells Fargo & Co. These banks have a vast presence across the United States and offer a comprehensive range of financial products and services that directly compete with those of Cadence Bancorp. Their extensive network of branches and ATMs, coupled with significant investments in digital banking, make them formidable competitors.

    Regional Banks

    In addition to the national giants, Cadence Bancorp also competes with regional banks that have a strong presence in specific states or areas. Banks such as Regions Financial Corporation, BBVA USA (before its acquisition by PNC), and Frost Bank offer similar banking services, including personal and business banking, loans, and investment services. These banks often have a deep understanding of the local market dynamics and customer preferences, which can give them a competitive edge in their respective regions.

    Community Banks and Credit Unions

    Another set of competitors includes the numerous community banks and credit unions scattered across the states where Cadence Bancorp operates. These institutions, such as Amegy Bank and Woodforest National Bank, may not match the size of Cadence or the national banks, but they often excel in providing personalized services and fostering strong community ties. Their focus on local communities and customer service can attract clients who prefer a more personal banking relationship.

    Fintech Companies

    The rise of fintech companies has introduced a new type of competitor to traditional banks like Cadence Bancorp. Fintech firms such as Square, Inc., SoFi Technologies, Inc., and Robinhood Markets, Inc. offer innovative financial services, including payments, lending, and investment platforms, that appeal to tech-savvy consumers and small businesses. Their agile business models and emphasis on user experience and technology represent a growing threat to established banks.


    Cadence Bancorp operates in a highly competitive environment, with threats coming from various angles, including large national banks, regional players, community institutions, and fintech startups. To remain competitive, Cadence must continue to innovate, leverage its strengths in customer service and community banking, and adapt to the evolving financial landscape shaped by digital transformation and changing consumer behaviors.

    Cadence Bancorp SWOT Analysis

    Cadence Bancorp SWOT Analysis

    Understanding the strengths, weaknesses, opportunities, and threats (SWOT) of Cadence Bancorp is crucial for investors, stakeholders, and the company itself to navigate the complex financial sector. This SWOT analysis aims to dissect the various facets of Cadence Bancorp to provide a comprehensive overview of its position within the banking industry.


    1. Strong Regional Presence: Cadence Bancorp has established a solid footprint in its operational regions, offering a wide array of banking services that cater to both individual and corporate clients. This regional dominance is a vital asset in fostering customer loyalty and generating consistent revenue streams.

    2. Diversified Financial Services: The company's broad range of financial products and services, including personal banking, business banking, and wealth management, allows it to meet the diverse needs of its client base and mitigates risks associated with market fluctuations in any single service area.

    3. Technological Innovation: Cadence Bancorp has embraced technological advancements to streamline operations and improve customer service. Digital banking platforms, mobile apps, and enhanced security measures are examples of its commitment to using technology as a competitive edge.


    1. Market Competition: Despite its strong regional presence, Cadence Bancorp faces stiff competition from both traditional banks and emerging fintech companies. This competitive landscape can pressure profit margins and necessitate continuous investment in marketing and technology to stay relevant.

    2. Regulatory Compliance Costs: As with any financial institution, adhering to the ever-evolving regulatory environment can be costly and time-consuming. These compliance costs can impact the company's bottom line and distract from other strategic initiatives.


    1. Expansion into New Markets: Cadence Bancorp has the opportunity to expand its operations into new geographical areas, potentially increasing its customer base and diversifying its revenue sources further.

    2. Partnerships with Fintech Companies: Collaborating with fintech companies could allow Cadence Bancorp to enhance its digital offerings, improve customer experience, and streamline operational efficiency without bearing the full cost of development and innovation.

    3. Growing Demand for Personalized Banking Services: There's a rising trend in customers seeking personalized and advisory banking services. Cadence Bancorp can leverage its expertise in personal and business banking to meet these demands, fostering deeper client relationships.


    1. Economic Fluctuations: Being in the banking sector, Cadence Bancorp is inherently susceptible to the impact of economic downturns, which can reduce demand for banking services and increase loan defaults.

    2. Cybersecurity Risks: In an age where digital banking is prevalent, cybersecurity threats pose a significant risk. A breach can lead to substantial financial loss and damage to the company's reputation.

    3. Regulatory Changes: Potential changes in banking regulations can present a threat by imposing new compliance requirements or restrictions that could affect operational efficiency and profitability.

    By continuously evaluating and addressing these SWOT elements, Cadence Bancorp can strategize effectively to capitalize on its strengths, mitigate its weaknesses, seize opportunities, and navigate threats in the dynamic banking landscape.

    Key Takeaways

    • Ownership and Mission Clarity: Cadence Bancorp, a major player in the banking sector, is publicly owned by its shareholders. Its mission statement emphasizes commitment to delivering exceptional financial services by fostering customer relationships built on trust, integrity, and financial acumen, aiming to create long-term value for its stakeholders.

    • Revenue Generation Strategies: Cadence Bancorp generates income through a diversified business model that includes interest income from loans and investments, fees from banking and financial services, and by leveraging technology to meet the evolving needs of its customers, thereby ensuring a steady revenue stream in a competitive financial landscape.

    • Comprehensive Business Model: The Business Model Canvas for Cadence Bancorp highlights its value proposition of providing personalized and efficient banking solutions, key activities like lending and investment services, customer relationships built on personalized service, and key resources such as its financial expertise and technology infrastructure, all of which support its robust operational framework.

    • Competitive Landscape: Cadence Bancorp operates in a highly competitive environment, with key competitors including larger national banks, regional banks, and fintech companies. These competitors challenge Cadence Bancorp to continuously innovate and improve its service offerings to maintain and grow its market share.

    • Strategic Insights through SWOT: The SWOT analysis of Cadence Bancorp reveals its strengths in customer relationships and tailored banking solutions, opportunities in digital banking expansion, threats from an increasingly competitive banking environment, and weaknesses that include exposure to market fluctuations and regulatory changes. This analysis provides strategic insights for Cadence Bancorp to leverage its strengths and opportunities while addressing its weaknesses and mitigating threats.


    In conclusion, understanding who owns Cadence Bancorp, its mission statement, revenue generation strategies, business model, major competitors, and a comprehensive SWOT analysis provides a holistic view of this financial institution's position within the banking industry. Cadence Bancorp, now part of BancorpSouth Bank following a merger, operates under a mission aimed at providing exceptional banking services tailored to meet the unique needs of their customers, thereby fostering financial well-being and growth within the communities they serve. The company's revenue is primarily generated through traditional banking activities such as loans, deposits, and a wide range of financial services designed to cater to both individual and corporate clients.

    By dissecting the Cadence Bancorp Business Model Canvas, we gain insights into the company's value propositions, customer relationships, channels, key activities, partners, resources, cost structure, and revenue streams, providing a clear picture of its operational and strategic framework. Cadence Bancorp faces stiff competition from both traditional banks and emerging fintech companies, yet its localized approach and commitment to personalized service differentiate it within a crowded marketplace.

    A SWOT analysis reveals that Cadence Bancorp's strengths lie in its strong regional presence, personalized customer service, and robust financial health. However, it must navigate challenges such as intense competition, regulatory pressures, and the need for technological advancement. Opportunities exist in expanding digital banking services, strategic partnerships, and tapping into new market segments. Meanwhile, threats include economic downturns, cybersecurity risks, and evolving industry regulations.

    In essence, Cadence Bancorp's strategic positioning, guided by its mission and executed through its business model, positions the company to leverage its strengths and opportunities while addressing its weaknesses and mitigating potential threats. As the banking industry continues to evolve, Cadence Bancorp's adaptability, customer-centric approach, and strategic initiatives will be key factors in its ongoing success and growth amidst a competitive landscape.


    What is SWOT analysis for banks?

    SWOT analysis for banks is a strategic planning tool that helps identify the strengths, weaknesses, opportunities, and threats facing a bank.

    • Strengths: These are the internal factors that give the bank a competitive advantage, such as a strong brand reputation, loyal customer base, diverse product offerings, and efficient operations.

    • Weaknesses: These are internal factors that may hinder the bank's performance, such as outdated technology, high levels of debt, poor customer service, or limited geographic reach.

    • Opportunities: These are external factors that the bank can take advantage of to improve its performance, such as growing demand for digital banking services, expanding into new markets, or developing new products and services.

    • Threats: These are external factors that could negatively impact the bank, such as increased competition, regulatory changes, economic downturns, or cybersecurity risks.

    By conducting a SWOT analysis, banks can better understand their current position in the market, identify areas for improvement, and develop strategies to capitalize on opportunities and mitigate threats.

    How big is Cadence Bancorp assets?

    As of 2021, Cadence Bancorp's total assets were approximately $18.4 billion.

    What is the vision of Cadence Bank?

    The vision of Cadence Bank is to be a leading financial services provider that is committed to helping individuals, businesses, and communities thrive. They aim to build strong and lasting relationships with their customers by providing personalized and innovative financial solutions, excellent customer service, and a commitment to making a positive impact in the communities they serve. Their vision is to be a trusted partner for their customers, employees, and stakeholders, and to be recognized as a top-performing and socially responsible financial institution.

    Is Cadence Bank healthy?

    As of the most recent financial reports available, Cadence Bank appears to be in good financial health. The bank has reported strong earnings and has a solid balance sheet. However, it is always recommended to conduct your own research or consult with a financial advisor for the most up-to-date and accurate information on the bank's financial health.

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