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Company > BRF: Business Model, SWOT Analysis, and Competitors 2023

BRF: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 25, 2023

Inside This Article


    In this blog article, we will dive into the analysis of BRF's business model, conduct a comprehensive SWOT analysis, and explore its competitors in 2023. BRF, a global food company based in Brazil, has been a key player in the industry for years. By examining its business model, strengths, weaknesses, opportunities, and threats, we can gain insights into its current position and potential growth opportunities. Additionally, we will explore the competitive landscape, identifying the major players that pose challenges and opportunities for BRF in the coming years.

    What You Will Learn:

    • Who owns BRF and the key stakeholders involved in the company.
    • The mission statement of BRF and its focus on sustainable and efficient food production.
    • How BRF makes money through its diverse portfolio of products and global operations.
    • An explanation of the BRF Business Model Canvas, highlighting its key components and value proposition.
    • The competitors of BRF in the food industry and their market positions.
    • An overview of the BRF SWOT Analysis, examining the company's strengths, weaknesses, opportunities, and threats.

    Who owns BRF?

    Ownership Structure of BRF

    When it comes to determining who owns BRF, it is crucial to delve into the ownership structure of the company. BRF, a leading global food company, has a diverse ownership base.


    BRF is a publicly traded company, listed on the stock exchanges of São Paulo (B3) and New York (NYSE). As such, the ownership of the company is distributed among various shareholders who hold its common shares.

    The ownership of BRF's common shares is spread across a wide range of institutional investors, including pension funds, mutual funds, and investment companies. Additionally, individual investors who trade in the stock market also hold a portion of the company's shares.

    Major Shareholders

    While BRF's ownership is widely dispersed among numerous shareholders, there are several major shareholders who hold significant stakes in the company. These major shareholders are typically institutional investors or investment firms.

    One of the largest shareholders of BRF is Brasil Foods Investments S.A., a subsidiary of Marfrig Global Foods. Marfrig, a global beef producer, holds a significant interest in BRF. Another major shareholder is the Brazilian Development Bank (BNDES), a state-owned financial institution in Brazil.

    Corporate Governance

    BRF follows a corporate governance structure that includes a Board of Directors and Executive Officers. The Board of Directors, comprised of independent members, oversees the strategic direction and major decisions of the company. The Executive Officers, appointed by the Board, are responsible for day-to-day operations and implementing the company's strategies.

    To ensure transparency and accountability, BRF adheres to relevant corporate governance guidelines and regulations, promoting fair practices and protecting the interests of shareholders.


    In summary, BRF has a diverse ownership structure with its common shares held by a wide range of shareholders, including institutional investors and individual stock market participants. While ownership is dispersed, major shareholders such as Marfrig Global Foods and the Brazilian Development Bank hold significant stakes in the company. With a robust corporate governance framework in place, BRF strives to uphold transparency and accountability for the benefit of its shareholders and stakeholders alike.

    What is the mission statement of BRF?

    The Mission Statement of BRF: Empowering Businesses Through Technology

    BRF, short for Business Technology Solutions, is a leading provider of comprehensive technology solutions for businesses of all sizes. With a strong commitment to innovation and a customer-centric approach, the company has a clear mission statement that guides its operations and sets it apart from competitors.

    The mission statement of BRF is to empower businesses through technology. This concise yet powerful statement captures the essence of what the company aims to achieve. BRF understands that technology is no longer just a tool but a critical component for businesses to thrive in today's fast-paced and digitally-driven world.

    At its core, BRF is dedicated to helping businesses leverage technology to enhance their operations, improve efficiency, and drive growth. The company believes that by providing cutting-edge solutions and expert guidance, businesses can maximize their potential and achieve their goals.

    To fulfill its mission, BRF focuses on several key areas:

    1. Providing Comprehensive Technology Solutions

    BRF aims to be a one-stop-shop for businesses seeking technology solutions. From hardware and software procurement to IT consulting and managed services, the company offers a wide range of services tailored to the unique needs of each client. By understanding the specific requirements and challenges faced by businesses, BRF delivers comprehensive solutions that address their technology needs and drive success.

    2. Driving Innovation and Adaptation

    In a rapidly evolving technological landscape, BRF recognizes the importance of staying ahead of the curve. The company is committed to continuous innovation and staying abreast of emerging technologies that can benefit its clients. By embracing new advancements, BRF helps businesses adapt to the ever-changing digital environment and maintain their competitive edge.

    3. Delivering Exceptional Customer Service

    At BRF, customer satisfaction is paramount. The company believes that strong relationships built on trust and reliability are the foundation for long-term success. BRF strives to provide exceptional customer service by understanding the unique goals and challenges faced by each client. By offering personalized support, timely response to inquiries, and proactive problem-solving, BRF ensures that businesses receive the highest level of service and support.

    4. Fostering Collaboration and Partnerships

    BRF recognizes that collaboration is crucial in achieving its mission. The company actively seeks partnerships with industry-leading technology providers to offer the best solutions to its clients. By fostering strong relationships and collaboration with clients, BRF creates a collaborative environment where businesses can thrive and succeed.

    In conclusion, the mission statement of BRF encapsulates its commitment to empowering businesses through technology. By providing comprehensive solutions, driving innovation, delivering exceptional customer service, and fostering collaboration, BRF helps businesses leverage technology to achieve their goals and stay ahead in an ever-changing digital landscape.

    How does BRF make money?

    Revenue Streams

    BRF generates its revenue through various streams. Here are the primary ways the company makes money:

    Sales of Food Products

    As a major global food company, BRF earns a significant portion of its revenue through the sale of various food products. These include processed meats, poultry, dairy products, and convenience foods. BRF operates in both the domestic and international markets, catering to a diverse range of consumers. With a portfolio of well-known brands, such as Sadia, Perdigão, Banvit, and Qualy, BRF has a strong presence in supermarkets, grocery stores, and foodservice channels worldwide.

    Exports to International Markets

    BRF is a leading exporter of food products, particularly meat and poultry, to international markets. The company leverages its extensive distribution networks and partnerships to reach customers in over 150 countries. BRF's wide range of products, stringent quality standards, and adherence to food safety regulations have enabled it to penetrate global markets successfully. By capitalizing on the growing demand for protein-based products, BRF has expanded its export operations, contributing significantly to its revenue.

    Value-Added Services

    In addition to its core product offerings, BRF also provides value-added services to its customers. These services include product development, customized packaging solutions, and logistical support. By collaborating closely with clients, BRF aims to create tailored solutions that meet their specific requirements. These value-added services not only enhance customer satisfaction but also contribute to BRF's revenue growth.

    Joint Ventures and Partnerships

    BRF actively engages in joint ventures and strategic partnerships to expand its business and tap into new markets. By teaming up with local players or established companies in target regions, BRF gains access to their expertise, distribution channels, and customer base. These collaborations enable BRF to establish a stronger presence in foreign markets, boosting its revenue through shared resources and market synergies.


    BRF's revenue generation strategies encompass a combination of traditional sales, international exports, value-added services, and strategic partnerships. By diversifying its revenue streams and continuously adapting to market demands, BRF has solidified its position as a leading global food company.

    BRF Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that allows businesses to visualize and analyze their business model. It provides a framework for understanding the key components of a business and how they interact with each other. Developed by Alexander Osterwalder and Yves Pigneur, the Business Model Canvas is widely used by entrepreneurs, startups, and established companies to identify areas for improvement and innovation.

    Why is the Business Model Canvas important?

    The Business Model Canvas is important because it helps businesses gain a holistic view of their operations and identify potential gaps or inefficiencies. By clearly defining and visualizing each component of the business model, companies can better understand the relationships between different aspects of their business and make informed decisions to optimize their performance.

    Moreover, the Business Model Canvas encourages a systematic approach to business planning and strategy development. It prompts entrepreneurs and managers to think critically about each element of their business, ensuring that no crucial aspect is overlooked. By using the canvas, businesses can align their activities, resources, and partners to create a cohesive and sustainable business model.

    The nine building blocks of the Business Model Canvas

    The Business Model Canvas consists of nine interrelated building blocks that cover all aspects of a business. These building blocks are:

    1. Customer Segments: Identifying the specific groups of customers a business aims to target and serve.
    2. Value Proposition: Describing the unique value or benefits a business offers to its customers.
    3. Channels: Outlining the distribution channels through which a business delivers its products or services to customers.
    4. Customer Relationships: Identifying the types of relationships a business establishes and maintains with its customers.
    5. Revenue Streams: Describing the ways a business generates revenue from its customers.
    6. Key Resources: Identifying the essential assets and resources a business needs to operate.
    7. Key Activities: Outlining the critical actions and processes a business must undertake to deliver its value proposition.
    8. Key Partnerships: Identifying the external organizations or individuals that play a vital role in the success of the business.
    9. Cost Structure: Describing the costs and expenses associated with operating the business.

    By analyzing each of these building blocks, businesses can gain a comprehensive understanding of their operations, identify areas for improvement, and develop strategies to enhance their overall performance.

    How to use the Business Model Canvas

    To use the Business Model Canvas effectively, businesses should gather a diverse team of stakeholders, including managers, employees, and customers. The team should collaboratively fill out each building block, discussing and debating the various elements.

    While filling out the canvas, it is essential to consider the interdependencies between the building blocks. For example, the value proposition should align with the customer segments, and the revenue streams should be directly linked to the value provided to customers.

    Once completed, the canvas serves as a visual representation of the business model, providing a shared understanding among team members. It can be used as a blueprint for strategic decision-making, business planning, and continuous improvement.

    In conclusion, the Business Model Canvas is a powerful tool that enables businesses to analyze, innovate, and optimize their business models. By understanding and leveraging the nine building blocks, businesses can create a solid foundation for sustainable growth and success.

    Which companies are the competitors of BRF?

    Competitors of BRF

    BRF, a leading global food company, faces fierce competition in the industry. Several companies compete with BRF in various segments of the food market. Here are some of the main competitors of BRF:

    1. JBS S.A.: JBS is a Brazilian multinational company and one of the largest meat processing companies globally. It operates in various segments, including beef, poultry, pork, and processed foods. JBS's extensive product portfolio and global presence make it a significant competitor for BRF.

    2. Tyson Foods: Based in the United States, Tyson Foods is the world's second-largest processor and marketer of chicken, beef, and pork products. With a strong focus on innovation and sustainability, Tyson Foods has established itself as a formidable competitor for BRF, particularly in the poultry sector.

    3. Cargill: Cargill is an American privately-held multinational corporation involved in various areas of the food industry, including animal nutrition, meat, poultry, and agricultural commodities. With its expansive global reach and diverse product offerings, Cargill competes with BRF across multiple segments.

    4. Marfrig Global Foods: Marfrig is a Brazilian company that operates in the beef and processed foods sectors. As one of the largest beef producers globally, Marfrig poses significant competition to BRF, particularly in the beef market.

    5. Hormel Foods Corporation: Hormel Foods, based in the United States, is a multinational manufacturer and marketer of various food products, including processed meats, poultry, and canned goods. Hormel Foods' broad product portfolio and strong brand presence make it a competitor for BRF in the processed foods segment.

    6. Perdue Farms: Perdue Farms is a major player in the poultry industry, primarily operating in the United States. Known for its commitment to animal welfare and quality products, Perdue Farms competes with BRF, especially in the poultry market.

    These are just a few examples of the many companies that compete with BRF in the global food market. The competition drives innovation, market expansion, and product development, ultimately benefiting consumers with a wide range of choices. BRF, as a prominent player in the industry, continuously strives to maintain its competitive edge through strategic initiatives and the delivery of high-quality food products.

    BRF SWOT Analysis


    • Strong brand recognition: BRF is one of the largest food companies in the world, with a strong presence in the global market. Its well-known brands, such as Sadia and Perdigão, are synonymous with quality and reliability.

    • Diversified product portfolio: BRF offers a wide range of products, including processed meats, poultry, dairy, and convenience foods. This diversification helps to mitigate risks and capture various market segments.

    • Advanced production facilities: The company has invested heavily in state-of-the-art production facilities, ensuring high-quality products and efficient operations. This enables BRF to meet the growing demand for its products while maintaining cost competitiveness.

    • Strong distribution network: BRF has an extensive distribution network, both domestically and internationally. This allows the company to reach a large customer base and ensures its products are readily available in the market.


    • Dependence on a few key markets: BRF heavily relies on a few key markets, such as Brazil and the Middle East. This dependence exposes the company to economic and political risks in these regions, which could impact its financial performance.

    • Vulnerability to commodity price fluctuations: As a food company, BRF is exposed to fluctuations in commodity prices, particularly in relation to feed grains and poultry prices. These price fluctuations can impact the company's profitability and margins.

    • Product recalls and quality issues: In recent years, BRF has faced challenges related to product recalls and quality issues. These incidents have damaged the company's reputation and consumer trust, leading to potential revenue loss and increased scrutiny from regulatory authorities.


    • Growing demand for protein-based products: The global demand for protein-based products, especially poultry, is on the rise. BRF is well-positioned to capitalize on this trend due to its expertise in poultry production and its strong brand reputation.

    • Expansion into new markets: BRF has the opportunity to expand into new markets, particularly in Asia and Africa, where there is a growing demand for processed and convenience foods. By leveraging its distribution network and adapting products to local tastes, BRF can tap into these emerging markets.

    • Increasing consumer focus on health and wellness: There is a growing trend among consumers towards healthier and more sustainable food choices. BRF can seize this opportunity by developing and promoting products that cater to these preferences, such as organic or low-fat options.


    • Intense competition: The food industry is highly competitive, with numerous global and local players vying for market share. BRF faces competition from other multinational companies as well as regional and local brands, which could erode its market position and profitability.

    • Regulatory challenges: Compliance with various regulations and standards, both domestic and international, poses a challenge for BRF. Changes in regulations, including food safety and labeling requirements, could increase costs and impact the company's operations.

    • Volatility in raw material prices: BRF's profitability is affected by the volatility of raw material prices, such as grains and oilseeds. Fluctuations in these prices can impact the company's cost structure and profitability, especially if it is unable to pass on the increased costs to consumers.

    • Geopolitical risks: BRF operates in multiple countries, each with its own geopolitical risks, including political instability, trade restrictions, and import/export regulations. These risks can disrupt BRF's supply chain and impact its ability to operate in certain markets.

    Key Takeaways

    • BRF is a publicly traded company, and its ownership is distributed among various shareholders, including institutional investors and individual shareholders.
    • The mission statement of BRF is to be a global food company that provides quality products, focusing on innovation, sustainability, and customer satisfaction.
    • BRF generates revenue through the production and sale of a wide range of protein-based products, including poultry, pork, and processed food items.
    • The Business Model Canvas provides a comprehensive overview of BRF's key activities, resources, and partnerships that enable the company to deliver value to its customers and generate revenue.
    • BRF faces competition from several companies in the food industry, including Tyson Foods, JBS, and Cargill. Conducting a thorough SWOT analysis helps identify BRF's strengths, weaknesses, opportunities, and threats, enabling the company to make strategic decisions and stay competitive.


    In conclusion, BRF, one of the leading food companies in Brazil, is owned by a diverse group of shareholders, including institutional investors and individuals. The company's mission statement focuses on providing quality and nutritious food products to consumers worldwide, while also prioritizing sustainability and innovation.

    BRF generates revenue through various channels, including the production and sale of poultry and pork products, processed foods, and animal feed. The company's vertically integrated business model allows for efficiency and control over the entire supply chain, from production to distribution.

    Analyzing BRF's business model canvas provides a comprehensive understanding of the company's key activities, resources, and partnerships. The canvas highlights the importance of strategic alliances, research and development, and marketing efforts in BRF's success.

    When it comes to competition, BRF faces a range of competitors in the food industry, both domestically and internationally. Major players include Tyson Foods, JBS, Marfrig, and Cargill. These companies compete for market share, innovation, and consumer preferences, driving BRF to continuously improve and differentiate its offerings.

    Conducting a SWOT analysis of BRF reveals the company's strengths, such as its extensive distribution network and strong brand recognition. However, it also highlights potential weaknesses, such as exposure to external factors like raw material prices and geopolitical risks. Opportunities for BRF include expansion into new markets and product diversification, while threats include increasing competition and changing consumer preferences.

    Overall, BRF's ownership structure, mission statement, revenue streams, business model canvas, competitors, and SWOT analysis provide valuable insights into the company's operations and position in the food industry. By understanding these factors, stakeholders can make informed decisions and appreciate the complexities of BRF's business.


    What is SWOT analysis in food and beverage industry?

    SWOT analysis in the food and beverage industry refers to the evaluation of the strengths, weaknesses, opportunities, and threats associated with a particular business or organization operating in this sector. It is a strategic planning tool used to assess internal and external factors that can impact the success of a food and beverage company.

    Strengths: These are the positive attributes and resources that give a company a competitive advantage in the industry. This could include aspects like a strong brand reputation, unique product offerings, efficient supply chain management, loyal customer base, skilled workforce, etc.

    Weaknesses: These are internal factors that hinder the growth and success of a company. It could be factors such as high production costs, outdated technology, limited product range, weak distribution network, lack of market presence, etc.

    Opportunities: These are external factors that can be exploited by a company to its advantage. It could include emerging market trends, changing consumer preferences, new market segments, expansion into new geographical regions, strategic partnerships, etc.

    Threats: These are external factors that pose challenges or risks to a company's growth and profitability. It could include factors such as intense competition, economic downturns, changing government regulations, supply chain disruptions, rising raw material costs, etc.

    By conducting a SWOT analysis, food and beverage companies can identify their strengths and weaknesses, capitalize on opportunities, and mitigate potential threats. This analysis helps in formulating effective strategies, making informed decisions, and staying competitive in the industry.

    What are the threats in food and beverage industry?

    There are several threats in the food and beverage industry that businesses need to be aware of:

    1. Food safety issues: The risk of contamination, foodborne illnesses, and product recalls can damage a company's reputation and lead to legal consequences.

    2. Changing consumer preferences: Consumer tastes and preferences are constantly evolving, and businesses need to adapt to meet the demands for healthier, more sustainable, and ethically sourced food and beverages.

    3. Intense competition: The industry is highly competitive, with many players vying for market share. This can lead to price wars, reduced profit margins, and the need for constant innovation to stay ahead.

    4. Rising costs: The cost of raw materials, labor, energy, and transportation can fluctuate, putting pressure on businesses to manage their costs effectively.

    5. Regulatory compliance: The food and beverage industry is heavily regulated to ensure safety and quality. Failure to comply with regulations can result in fines, lawsuits, and reputational damage.

    6. Supply chain disruptions: Disruptions in the supply chain, such as natural disasters, political instability, or disease outbreaks, can lead to shortages, price volatility, and difficulties in sourcing ingredients.

    7. Economic downturns: During economic downturns, consumers may cut back on discretionary spending, impacting the sales of non-essential food and beverage products.

    8. Negative publicity and social media backlash: In today's digital age, negative publicity, such as viral videos or social media backlash, can spread quickly and damage a company's reputation.

    9. Environmental concerns: Increasing awareness of environmental issues has led to a demand for sustainable and eco-friendly practices. Businesses that do not adapt to these concerns may face backlash from consumers.

    10. Technological advancements: Rapid technological advancements can disrupt traditional business models and require businesses to invest in new technologies to stay competitive.

    Overall, the food and beverage industry is faced with numerous threats, and companies must proactively manage these risks to ensure their long-term success.

    What is SWOT analysis for business development strategy?

    SWOT analysis is a strategic planning tool used by businesses to assess their internal strengths and weaknesses, as well as external opportunities and threats. It helps organizations identify areas where they can leverage their strengths, address weaknesses, capitalize on opportunities, and mitigate threats. When used in the context of business development strategy, SWOT analysis can provide valuable insights to shape and refine the direction of the business. Here's a breakdown of each component:

    1. Strengths: These are the positive attributes internal to the business that can be leveraged to achieve objectives. It could include factors like a strong brand reputation, skilled workforce, unique products/services, or efficient processes.

    2. Weaknesses: These are the internal limitations or shortcomings that may hinder business success. It could include factors like lack of resources, outdated technology, poor customer service, or limited market presence.

    3. Opportunities: These are external factors or trends that could be advantageous to the business if capitalized on. It could include emerging markets, technological advancements, changes in consumer preferences, or new partnerships.

    4. Threats: These are external factors or trends that could negatively impact the business. It could include factors like intense competition, changing regulations, economic downturns, or technological disruptions.

    By conducting a SWOT analysis, businesses can identify the key areas they should focus on to maximize their strengths, overcome weaknesses, seize opportunities, and mitigate threats. This information can then be used to develop and refine the business development strategy, ensuring a more informed and effective approach to growth and success.

    What are the weaknesses of a food business?

    1. High competition: The food industry is highly competitive, with numerous restaurants, cafes, and food trucks competing for customers. This can make it challenging for a new food business to stand out and attract a consistent customer base.

    2. High operating costs: Running a food business involves significant expenses, including rent, utilities, equipment, ingredients, and staff wages. These costs can eat into profit margins, especially during slower periods or when facing unexpected challenges.

    3. Seasonal demand: Some food businesses may experience variations in demand throughout the year. For example, ice cream shops may be more popular in the summer, while soup or hot beverage sales may increase during colder months. Managing these seasonal fluctuations can be a challenge.

    4. Staffing and turnover: Finding and retaining skilled and reliable staff can be a weakness for many food businesses. High turnover rates can disrupt operations and lead to inconsistencies in customer service and food quality.

    5. Food safety and health regulations: Compliance with food safety and health regulations is crucial for any food business. Failure to meet these standards can result in fines, closure, or damage to reputation.

    6. Changing consumer preferences: Consumer tastes and preferences can change rapidly, and food businesses must adapt to these changes to remain relevant. Failure to keep up with evolving trends can lead to a decline in customer interest and sales.

    7. Negative reviews and reputation management: In the age of social media and online reviews, negative feedback and poor reviews can spread quickly, impacting a food business's reputation. Managing and responding to customer feedback is crucial to maintain a positive image.

    8. Inventory management: Proper inventory management is essential to avoid waste, spoilage, or shortages. Inefficient inventory management can lead to financial losses and customer dissatisfaction.

    9. Dependence on suppliers: Food businesses rely on suppliers for ingredients, equipment, and other essential items. A weakness can arise if a key supplier fails to deliver on time or experiences quality issues, disrupting the business's operations.

    10. External factors: Food businesses can be vulnerable to external factors that are beyond their control, such as economic downturns, natural disasters, or global pandemics. These events can significantly impact sales and profitability.

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