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Company > Boston Omaha Corp: Business Model, SWOT Analysis, and Competitors 2023

Boston Omaha Corp: Business Model, SWOT Analysis, and Competitors 2023

Published: Jul 09, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Boston Omaha Corp, a prominent company in the year 2023. Boston Omaha Corp is a diversified holding company that operates across various industries, including outdoor advertising, surety insurance, and real estate. We will analyze the strengths, weaknesses, opportunities, and threats faced by the company, and also identify its key competitors in the market. Join us as we explore the strategies and prospects of Boston Omaha Corp in the dynamic business landscape of 2023.

    What You Will Learn:

    • Who owns Boston Omaha Corp and the significance of their ownership in the company.
    • The mission statement of Boston Omaha Corp and how it guides the company's operations and goals.
    • How Boston Omaha Corp generates revenue and the key factors contributing to its financial success.
    • A comprehensive understanding of Boston Omaha Corp's business model canvas, including its key partners, resources, activities, and value proposition.
    • An overview of the main competitors of Boston Omaha Corp and the challenges they pose to the company's market position.
    • A SWOT analysis of Boston Omaha Corp, identifying its strengths, weaknesses, opportunities, and threats in the market.

    Who owns Boston Omaha Corp?

    Overview of Ownership

    Boston Omaha Corp is a publicly traded company, listed on the NASDAQ stock exchange under the ticker symbol "BOMN." As a result, the ownership of the company is distributed among a wide range of shareholders who hold shares in the company.

    Founders and Key Shareholders

    The company was co-founded by two entrepreneurs, Alex B. Rozek and Adam K. Peterson, who continue to play significant roles in the company's management and operations. As of the latest available information, they collectively own a substantial portion of the company's shares.

    Institutional Investors

    In addition to the founders, Boston Omaha Corp also has several institutional investors who hold significant stakes in the company. These institutional investors include mutual funds, pension funds, and other investment firms. While the exact ownership percentages of these institutional investors may vary, they collectively contribute to the overall ownership structure of the company.

    Individual Shareholders

    Individual shareholders, both retail investors and high net worth individuals, also hold shares in Boston Omaha Corp. These individual shareholders may have purchased shares through brokerage accounts, retirement accounts, or other investment vehicles.

    Insider Ownership

    Insider ownership refers to shares held by individuals who are directly involved in the management or operations of the company. In the case of Boston Omaha Corp, the founders, Alex B. Rozek and Adam K. Peterson, are considered insiders due to their executive roles. Insider ownership can provide insights into the confidence and commitment of company leaders.

    Changing Ownership Dynamics

    Ownership in Boston Omaha Corp can change over time due to various factors, including buying and selling of shares by existing shareholders, new share issuances, and stock repurchases by the company itself. It is important to note that ownership information may not always be up to date as it is subject to regular updates and filings with regulatory authorities.


    As a publicly traded company, the ownership of Boston Omaha Corp is distributed among a diverse group of shareholders, including founders, institutional investors, individual shareholders, and insiders. Understanding the ownership dynamics can provide valuable insights into the company's governance and investor base.

    What is the mission statement of Boston Omaha Corp?

    The Mission Statement of Boston Omaha Corp

    Boston Omaha Corp is a publicly traded company that operates as a holding company with a diversified business portfolio. The company's mission statement is centered around creating long-term value for its shareholders through strategic investments and a commitment to excellence.

    Strategic Investments

    At the core of Boston Omaha Corp's mission is the pursuit of strategic investments that offer significant growth potential. The company aims to identify and invest in businesses that align with its long-term vision and have the potential to generate substantial returns. By carefully selecting and managing its investments, Boston Omaha Corp seeks to create value for its shareholders while minimizing risks.

    Commitment to Excellence

    Boston Omaha Corp places a strong emphasis on excellence in all aspects of its operations. The company is committed to maintaining high standards of performance, integrity, and professionalism. By striving for excellence, Boston Omaha Corp aims to build a reputation as a trusted and reliable partner for its portfolio companies and stakeholders.

    Long-Term Value Creation

    Another key element of Boston Omaha Corp's mission is the creation of long-term value for its shareholders. The company focuses on building sustainable businesses that can generate consistent and growing returns over time. By taking a long-term perspective, Boston Omaha Corp aims to deliver superior results that exceed market expectations and maximize shareholder value.


    In conclusion, the mission statement of Boston Omaha Corp revolves around strategic investments, commitment to excellence, and long-term value creation. The company's dedication to these principles guides its decision-making process and shapes its approach to managing its diversified business portfolio. Through these efforts, Boston Omaha Corp aims to be a leading player in the investment industry while creating sustainable and significant value for its shareholders.

    How does Boston Omaha Corp make money?

    Real Estate

    One of the primary sources of revenue for Boston Omaha Corp is its real estate business. The company acquires and develops properties across various locations, generating income through rental payments, property sales, and lease agreements. Boston Omaha Corp strategically invests in both residential and commercial properties, taking advantage of market opportunities and maximizing its return on investment.

    Billboard Advertising

    Another significant revenue stream for Boston Omaha Corp is its billboard advertising business. The company owns and operates a vast network of billboards in prime locations, allowing it to generate advertising revenue through long-term contracts with various businesses and organizations. With its extensive reach and strategic placement, Boston Omaha Corp provides a valuable platform for advertisers to showcase their products and services, driving revenue growth for the company.


    Boston Omaha Corp has also ventured into the insurance industry, primarily through its subsidiary, General Indemnity Group LLC. The company offers insurance policies for niche markets, such as small businesses and specialty industries. By providing coverage tailored to specific needs, Boston Omaha Corp generates revenue through insurance premiums and policy fees. This diversification into the insurance sector allows the company to tap into a different market and further expand its revenue streams.

    Surety Bonds

    In addition to insurance, Boston Omaha Corp's subsidiary, Surety Bonds Direct, operates as an online platform for surety bond issuance. Surety bonds are financial instruments that guarantee the fulfillment of contractual obligations. Through its user-friendly website, Surety Bonds Direct facilitates the issuance of bonds for various industries, such as construction, transportation, and licensing. By charging a fee for each bond issued, Boston Omaha Corp generates revenue from this segment of its business.

    Outdoor Gear

    Boston Omaha Corp owns a significant stake in a leading outdoor gear company, which contributes to its revenue stream. This investment allows the company to benefit from the growing demand for outdoor recreational products. By leveraging its expertise in marketing, distribution, and brand development, Boston Omaha Corp generates revenue by promoting and selling outdoor gear through various channels, including e-commerce platforms and retail partnerships.

    Other Investments

    Boston Omaha Corp actively seeks investment opportunities in diverse industries and sectors. The company's portfolio includes investments in sectors such as technology, energy, and finance. By investing in promising companies and startups, Boston Omaha Corp aims to generate returns through capital appreciation and dividends. This diversified investment approach adds another dimension to the company's revenue generation strategy, offering potential long-term growth and profitability.

    In summary, Boston Omaha Corp generates revenue through various avenues, including real estate, billboard advertising, insurance, surety bonds, outdoor gear, and other strategic investments. This multi-faceted approach allows the company to capitalize on different market opportunities and create a diversified revenue stream, ensuring its sustained growth and profitability.

    Boston Omaha Corp Business Model Canvas Explained

    Introduction to the Business Model Canvas

    The Business Model Canvas is a strategic management tool that helps organizations to visualize, analyze, and design their business models. It provides a comprehensive overview of the key components and interrelationships within a company's operations, enabling a better understanding of how the organization creates, delivers, and captures value.

    Key Components of the Business Model Canvas

    1. Customer Segments: This component identifies the different groups of customers that the company aims to target. Boston Omaha Corp, a diversified holding company, operates across various industries, including outdoor advertising, insurance, real estate, and broadband telecommunications. Their customer segments may include advertisers, policyholders, real estate investors, and broadband subscribers.

    2. Value Proposition: The value proposition describes the unique combination of products, services, and experiences that the company offers to its customers. Boston Omaha Corp focuses on providing high-quality outdoor advertising spaces, reliable insurance coverage, attractive real estate properties, and fast and affordable broadband services. Their value proposition is built on delivering value and meeting the specific needs of each customer segment.

    3. Channels: This component outlines the different channels through which the company interacts with its customers and delivers its value proposition. Boston Omaha Corp utilizes various channels, such as direct sales, online platforms, partnerships with advertising agencies, insurance brokers, real estate agents, and retail stores to reach their customer segments effectively.

    4. Customer Relationships: The customer relationships component describes the types of relationships the company establishes and maintains with its customers. Boston Omaha Corp aims to build long-term relationships with its customers by providing exceptional customer service, personalized solutions, and ongoing support. They prioritize customer satisfaction and actively engage with their customers through feedback mechanisms and loyalty programs.

    5. Revenue Streams: This component identifies the different sources of revenue for the company. Boston Omaha Corp generates revenue through multiple streams, including outdoor advertising fees, insurance premiums, rental income from real estate properties, and subscription fees for broadband services. They diversify their revenue streams to mitigate risks and maximize financial performance.

    6. Key Activities: The key activities component lists the crucial tasks and processes that the company performs to deliver its value proposition. Boston Omaha Corp engages in activities such as identifying and acquiring potential outdoor advertising locations, underwriting insurance policies, developing and managing real estate projects, and building and maintaining broadband infrastructure.

    7. Key Resources: This component highlights the essential resources required to operate the business successfully. Boston Omaha Corp's key resources include a network of outdoor advertising spaces, a team of experienced insurance professionals, real estate properties, broadband infrastructure, financial capital, and strategic partnerships.

    8. Key Partnerships: The key partnerships component describes the external entities that the company collaborates with to enhance its business model. Boston Omaha Corp forms strategic partnerships with advertising agencies, insurance providers, real estate developers, construction companies, and telecommunications equipment suppliers. These partnerships help them access expertise, resources, distribution channels, and complementary capabilities.

    9. Cost Structure: The cost structure outlines the various costs and expenses associated with running the business. Boston Omaha Corp incurs costs such as advertising space acquisition and maintenance costs, insurance claims and underwriting expenses, real estate development and maintenance costs, broadband infrastructure investments, employee salaries, and administrative expenses. Managing and optimizing their cost structure is crucial for maintaining profitability and sustainable growth.


    By using the Business Model Canvas, Boston Omaha Corp can gain a holistic view of their business model, identify areas for improvement, and make strategic decisions to drive their success across multiple industries. This framework allows them to align their resources, activities, and partnerships with the needs and expectations of their customer segments, ultimately creating value and generating sustainable revenue streams.

    Which companies are the competitors of Boston Omaha Corp?

    Competitors of Boston Omaha Corp

    Boston Omaha Corp operates in various industries, including outdoor advertising, surety insurance, and real estate. While there are several players in each of these sectors, here are some notable companies that can be considered as competitors of Boston Omaha Corp:

    1. Lamar Advertising Company: Lamar Advertising is a leading outdoor advertising company in the United States. With a vast network of billboards, transit displays, and digital advertising solutions, Lamar Advertising competes with Boston Omaha Corp's subsidiary, Link Media Outdoor, in the outdoor advertising space.

    2. Berkshire Hathaway Inc.: As an investment holding company, Berkshire Hathaway has a diverse range of businesses under its umbrella, including insurance, energy, manufacturing, and retail. While Boston Omaha Corp's operations are relatively smaller in scale compared to the conglomerate, Berkshire Hathaway's presence in similar industries may pose indirect competition.

    3. Markel Corporation: Markel Corporation is a specialty insurance company that provides surety bonds, among other insurance products. Boston Omaha Corp's subsidiary, General Indemnity Group, operates in the surety insurance sector, making Markel a potential competitor in this specific niche.

    4. Simon Property Group Inc.: Simon Property Group is a leading real estate investment trust (REIT) specializing in shopping malls, premium outlets, and other retail properties. Although Boston Omaha Corp's real estate ventures are primarily focused on residential and commercial properties, Simon Property Group's extensive portfolio in the retail sector may present competition in terms of investment opportunities and market presence.

    5. OUTFRONT Media Inc.: OUTFRONT Media is a leading provider of out-of-home advertising solutions, including billboards, transit displays, and digital signage. While Boston Omaha Corp's subsidiary, Link Media Outdoor, is also involved in outdoor advertising, OUTFRONT Media's vast reach and established market position make them a significant competitor in this space.

    It is important to note that competition can vary depending on the specific services, geographical locations, and market dynamics. However, these companies represent some of the key competitors that Boston Omaha Corp may encounter across its diverse business segments.

    Boston Omaha Corp SWOT Analysis


    • Strong financial position: Boston Omaha Corp has a solid financial foundation with a strong balance sheet and healthy cash flow. This allows the company to pursue growth opportunities and withstand any economic downturns.

    • Diversified business portfolio: The company operates in various industries, including outdoor advertising, insurance, and real estate. This diversification helps Boston Omaha Corp reduce its risk and capitalize on different market opportunities.

    • Strategic partnerships: Boston Omaha Corp has established strategic partnerships with other companies, allowing it to leverage their expertise and resources. These partnerships enhance the company's competitive advantage and enable it to expand into new markets.

    • Experienced management team: The company is led by a team of experienced and talented executives who have a track record of success in their respective industries. Their expertise and leadership skills contribute to the company's overall growth and success.


    • Reliance on external financing: Boston Omaha Corp heavily relies on external financing for its growth initiatives. This dependence on external funding sources exposes the company to potential risks, such as higher interest rates or limited access to capital during unfavorable market conditions.

    • Limited geographic presence: Although the company has been expanding its operations, Boston Omaha Corp's geographic presence is still concentrated in certain regions. This limited geographic diversification could make the company more vulnerable to regional economic fluctuations or regulatory changes.

    • Lack of brand recognition: Compared to larger competitors in its industries, Boston Omaha Corp has relatively lower brand recognition. This could pose challenges in attracting customers or investors and may require additional marketing efforts to increase brand awareness.


    • Growth potential in outdoor advertising: The outdoor advertising industry is experiencing a steady growth rate, driven by technological advancements and increasing demand for targeted advertising. Boston Omaha Corp can leverage its existing outdoor advertising division to tap into this growing market and expand its customer base.

    • Acquisition opportunities: The company's strong financial position provides it with the opportunity to pursue strategic acquisitions. Acquiring complementary businesses or entering new markets through acquisitions can accelerate Boston Omaha Corp's growth and enhance its market share.

    • Expansion into new markets: Boston Omaha Corp can explore opportunities to expand its operations into new geographic markets. This would reduce its reliance on specific regions and allow the company to tap into untapped market potential.


    • Intense competition: Boston Omaha Corp operates in highly competitive industries, facing competition from both established players and new entrants. Increased competition could lead to price pressures, reduced market share, or the need for significant investments to stay competitive.

    • Economic downturns: The company's performance is sensitive to economic conditions. During economic downturns, consumer spending and advertising budgets may decline, negatively impacting the company's revenue and profitability.

    • Regulatory challenges: Operating in industries such as insurance and real estate exposes Boston Omaha Corp to regulatory risks. Changes in regulations or compliance requirements could increase costs or restrict the company's ability to conduct business.

    • Technological disruptions: Rapid technological advancements can disrupt traditional business models and pose a threat to Boston Omaha Corp's operations. Adapting to new technologies and investing in innovation will be crucial to stay ahead of the competition and address changing customer preferences.

    In conclusion, Boston Omaha Corp has several strengths, including its strong financial position, diversified business portfolio, strategic partnerships, and experienced management team. However, the company also faces weaknesses such as reliance on external financing and limited geographic presence. By capitalizing on opportunities in outdoor advertising, pursuing strategic acquisitions, and expanding into new markets, Boston Omaha Corp can overcome its weaknesses and mitigate threats posed by intense competition, economic downturns, regulatory challenges, and technological disruptions.

    Key Takeaways

    • Boston Omaha Corp is primarily owned by Alex B. Rozek and Adam K. Peterson, who founded the company in 2009.
    • The mission statement of Boston Omaha Corp is to build long-term value for shareholders by investing in businesses with strong growth potential and providing exceptional customer service.
    • Boston Omaha Corp generates revenue through a diversified portfolio of businesses, including outdoor advertising, real estate, insurance, and billboards.
    • The Business Model Canvas of Boston Omaha Corp demonstrates a focus on key activities such as acquisitions, investments, and strategic partnerships to drive growth and profitability.
    • Competitors of Boston Omaha Corp include companies such as Lamar Advertising, Berkshire Hathaway, and Vector Group Ltd.
    • In a SWOT analysis, Boston Omaha Corp's strengths include its entrepreneurial founders and diversified business portfolio, while weaknesses may include dependence on market conditions. Opportunities lie in expanding into new markets, while threats include intense competition and economic downturns.


    In conclusion, Boston Omaha Corp is a unique and promising company that has quickly gained recognition in the business world. As for the ownership, the company is primarily owned by Alex Rozek and Adam Peterson, who have successfully built and grown the corporation.

    The mission statement of Boston Omaha Corp is to create long-term value for its shareholders by investing in and developing businesses with attractive growth prospects. This mission is evident in their strategic decisions and the way they operate.

    Boston Omaha Corp makes money through various avenues, primarily by investing in and growing their subsidiaries, such as billboard advertising, real estate, insurance, and broadband services. Their diversified portfolio allows them to generate revenue from multiple sources.

    The Business Model Canvas of Boston Omaha Corp outlines their key activities, resources, and partnerships that contribute to their success. It highlights their ability to identify potential investment opportunities, efficiently allocate resources, and leverage strategic partnerships to maximize returns.

    As for competitors, Boston Omaha Corp operates in several industries, which means it faces competition from various companies. In the billboard advertising industry, Lamar Advertising Co. and Outfront Media Inc. are significant competitors. In the insurance sector, Berkshire Hathaway and Progressive Corporation are among the key players. However, Boston Omaha Corp differentiates itself through its unique combination of investments and its ability to identify untapped markets.

    A SWOT analysis of Boston Omaha Corp reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its diversified portfolio, strategic decision-making, and strong leadership. However, weaknesses such as limited global presence and reliance on certain subsidiaries could pose challenges. Opportunities for Boston Omaha Corp include expanding into new markets and industries, while threats may arise from economic downturns or increased competition.

    Overall, Boston Omaha Corp has demonstrated its ability to navigate the business landscape successfully and generate long-term value for its shareholders. With its unique business model, strategic investments, and strong leadership, the company is well-positioned for continued growth and success in the future.


    Is Boston Omaha a buy?

    As an AI language model, I cannot provide real-time financial advice. Whether Boston Omaha is a good buy or not depends on various factors, such as your financial goals, risk tolerance, and analysis of the company's fundamentals and market conditions. It is recommended that you do thorough research, consider consulting with a financial advisor, and make your investment decisions based on your own analysis and judgment.

    What does Boston Omaha Corporation do?

    Boston Omaha Corporation is a holding company that primarily operates in the real estate and insurance industries. The company focuses on acquiring and managing businesses in these sectors. They own several subsidiaries, including Link Media Holdings, a billboard advertising company, and General Indemnity Group, an insurance provider. Boston Omaha also has investments in other industries such as outdoor advertising, telecommunications infrastructure, and real estate development.

    Who owns Boston Omaha Corporation?

    As of my knowledge up to October 2021, the largest shareholders of Boston Omaha Corporation are Alex B. Rozek and Adam K. Peterson, who are also the co-founders of the company. They have significant ownership and control over the corporation. Additionally, there may be other institutional and individual shareholders who own smaller stakes in the company.

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