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Company > Bloom Energy Corp: Business Model, SWOT Analysis, and Competitors 2023

Bloom Energy Corp: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 07, 2023

Inside This Article


    In this blog article, we will delve into Bloom Energy Corp, a leading provider of clean, reliable, and sustainable energy solutions. We will explore their business model, which focuses on the development and deployment of solid oxide fuel cell technology. Additionally, we will conduct a SWOT analysis to evaluate the company's strengths, weaknesses, opportunities, and threats in the dynamic energy sector. Furthermore, we will identify and analyze the key competitors in the market, providing insights into the challenges and opportunities that lie ahead for Bloom Energy Corp in the year 2023.

    What You Will Learn:

    • Who owns Bloom Energy Corp and the key individuals behind the company's success.
    • The mission statement of Bloom Energy Corp and how it guides their business operations.
    • How Bloom Energy Corp generates revenue and the various sources of income for the company.
    • An explanation of the Business Model Canvas used by Bloom Energy Corp to outline their strategy and operations.
    • The main competitors of Bloom Energy Corp and the market landscape they operate in.
    • A SWOT analysis of Bloom Energy Corp, highlighting their strengths, weaknesses, opportunities, and threats in the industry.

    Who owns Bloom Energy Corp?

    Major Shareholders

    Bloom Energy Corp, a leading provider of clean energy solutions, has a diverse ownership structure. Let's take a closer look at some of the major shareholders of the company.

    Founder Ownership

    The company was founded in 2001 by Dr. K.R. Sridhar, an Indian-born scientist and entrepreneur. Dr. Sridhar is known for his groundbreaking work in fuel cell technology and has a significant ownership stake in Bloom Energy. As the driving force behind the company's innovation and success, his continued involvement ensures his ongoing influence on the company's direction and growth.

    Institutional Investors

    Bloom Energy Corp has attracted significant interest from institutional investors, who hold substantial ownership stakes in the company. Some of the notable institutional investors include venture capital firms, private equity funds, and large asset management companies. These institutional investors bring not only financial resources but also industry expertise and strategic guidance to the table.

    Public Ownership

    Bloom Energy Corp went public in 2018, listing its shares on the New York Stock Exchange (NYSE) under the ticker symbol "BE." This move allowed the public to become shareholders in the company. Public ownership provides an opportunity for individual investors to participate in the success of Bloom Energy and potentially benefit from its future growth.

    Notable Shareholders

    While the ownership of Bloom Energy Corp is spread across a broad range of individuals and organizations, there are a few notable shareholders worth mentioning.

    Blackstone Group

    Blackstone Group, a global investment firm, has a significant stake in Bloom Energy Corp. With its extensive experience in the energy sector, Blackstone's investment highlights the potential it sees in Bloom Energy's clean energy solutions. Their involvement also brings additional expertise and resources to support the company's future endeavors.

    Morgan Stanley

    Morgan Stanley, one of the world's leading financial services firms, is another notable shareholder of Bloom Energy Corp. As a major player in the investment industry, Morgan Stanley's investment signifies its confidence in Bloom Energy's business model and growth prospects. Their involvement can provide valuable financial guidance and networking opportunities for the company.

    Investment Funds and Mutual Funds

    Numerous investment funds and mutual funds hold stakes in Bloom Energy Corp. These funds represent a wide range of investors, including individuals, retirement funds, and institutional investors. Their collective ownership demonstrates the broad appeal of Bloom Energy's clean energy solutions and the belief in the company's ability to deliver sustainable value to its shareholders.


    Bloom Energy Corp's ownership structure is a blend of founder ownership, institutional investors, and public ownership. This diversified ownership base brings together a wealth of knowledge, expertise, and financial resources that contribute to the company's continued growth and success. With notable shareholders such as Blackstone Group and Morgan Stanley, Bloom Energy Corp has attracted significant interest from industry leaders who see the potential in its clean energy solutions. As the company continues to innovate and expand, its ownership base is likely to evolve, attracting new investors who are eager to be part of the clean energy revolution.

    What is the mission statement of Bloom Energy Corp?

    The Mission Statement of Bloom Energy Corp: Powering a Clean and Resilient Future

    Bloom Energy Corp is a leading provider of clean, reliable, and affordable energy solutions. The company's mission statement centers around enabling a clean and resilient future by revolutionizing the way energy is generated and consumed.

    At its core, Bloom Energy envisions a world where energy is produced efficiently and sustainably, without compromising the environment or depleting natural resources. Their mission is to transform the way businesses and communities access and utilize electricity, striving to make clean energy accessible to all.

    Bloom Energy's mission statement focuses on several key principles:

    1. Clean Energy: The company's primary objective is to deliver clean, emissions-free energy solutions that reduce carbon footprints. Bloom Energy's technology enables the generation of electricity through fuel cells, minimizing harmful greenhouse gas emissions and other pollutants associated with traditional power generation methods.

    2. Reliable Power: Bloom Energy aims to provide reliable and uninterrupted power to its customers, ensuring their energy needs are met consistently. The company's innovative fuel cell technology offers a decentralized and resilient energy solution, reducing the dependence on centralized power grids and improving energy security.

    3. Affordability: Bloom Energy seeks to make clean energy accessible and affordable for businesses, institutions, and communities worldwide. By employing advanced engineering and manufacturing techniques, the company aims to drive down costs and make clean energy solutions economically viable.

    4. Global Impact: The mission statement of Bloom Energy extends beyond providing clean energy solutions to individual customers. The company aspires to have a global impact by combating climate change, reducing air pollution, and fostering sustainable economic growth. Bloom Energy envisions a future where their technology plays a vital role in achieving worldwide energy sustainability.

    Through their mission statement, Bloom Energy Corp demonstrates its commitment to transforming the energy landscape and addressing the urgent environmental and social challenges faced by the world today. By prioritizing clean, reliable, and affordable energy solutions, the company strives to create a more sustainable and resilient future for all.

    How does Bloom Energy Corp make money?

    Revenue Streams

    Bloom Energy Corp generates its revenue through a combination of product sales, service contracts, and long-term Power Purchase Agreements (PPAs). Let's delve deeper into each revenue stream:

    1. Product Sales

    One of the primary revenue sources for Bloom Energy is the sale of its proprietary fuel cell energy servers. These servers are sold to a diverse range of customers, including commercial and industrial clients, as well as utility companies. The energy servers are designed to provide reliable and clean electricity on-site, reducing dependence on the traditional power grid. Bloom Energy earns revenue from the sale of these servers, which are often customized to meet each customer's specific power requirements.

    2. Service Contracts

    Bloom Energy also generates revenue through service contracts. Once the energy servers are installed, the company offers comprehensive maintenance and service agreements to ensure optimal performance and longevity of the systems. These contracts typically cover routine maintenance, repairs, and technical support. By offering reliable service agreements, Bloom Energy not only generates recurring revenue but also builds long-term relationships with its customers.

    3. Power Purchase Agreements (PPAs)

    Another significant revenue stream for Bloom Energy is through Power Purchase Agreements (PPAs). These agreements involve the sale of electricity generated by Bloom Energy's fuel cell energy servers to customers, often over a long-term contract period. Bloom Energy constructs and operates the energy servers at the customer's site and charges them for the electricity produced. PPAs provide a stable and predictable revenue stream for the company while allowing customers to benefit from clean and affordable energy.


    Bloom Energy Corp's revenue model is multifaceted, encompassing product sales, service contracts, and long-term Power Purchase Agreements. By offering innovative fuel cell energy servers, coupled with reliable service and customized solutions, Bloom Energy has established itself as a leader in the clean energy sector. With a diverse customer base and a commitment to sustainability, the company continues to generate revenue while driving the transition to a more sustainable energy future.

    Bloom Energy Corp Business Model Canvas Explained

    Introduction to Bloom Energy Corp

    Bloom Energy Corp is a leading provider of clean, reliable, and affordable energy solutions. The company's innovative fuel cell technology allows customers to generate their own electricity on-site, reducing their carbon footprint and energy costs. In this blog post, we will delve into the Bloom Energy Corp Business Model Canvas to gain a comprehensive understanding of their business model.

    Key Partnerships

    One of the key elements of the Bloom Energy Corp Business Model Canvas is their strategic partnerships. The company collaborates with various stakeholders to ensure the success of their business model.

    1. Suppliers: Bloom Energy Corp partners with suppliers to source the necessary materials and components for their fuel cell systems. These suppliers play a crucial role in ensuring the quality and reliability of Bloom Energy's products.

    2. Installation Partners: To expand their reach and provide their fuel cell systems to a wider customer base, Bloom Energy Corp relies on installation partners. These partners have the expertise and resources to install and maintain the fuel cell systems, ensuring smooth operations for the customers.

    3. Utility Companies: Bloom Energy Corp works closely with utility companies to integrate their fuel cell systems into the existing power grid infrastructure. This collaboration helps facilitate the seamless integration of Bloom Energy's technology and ensures a reliable and efficient energy supply.

    Key Activities

    The key activities of Bloom Energy Corp revolve around the development, manufacturing, and deployment of their fuel cell systems.

    1. Research and Development: Bloom Energy Corp invests heavily in research and development to continuously improve their fuel cell technology. This includes exploring new materials, enhancing efficiency, and reducing costs to make their products more competitive in the market.

    2. Manufacturing: The company operates manufacturing facilities where they produce their fuel cell systems at scale. These facilities employ advanced manufacturing techniques and quality control processes to ensure the consistent production of high-quality products.

    3. Sales and Marketing: Bloom Energy Corp actively promotes their fuel cell systems to potential customers through various sales and marketing channels. This includes direct sales, partnerships with energy solution providers, and participation in industry events and conferences.

    Key Resources

    In order to execute their business model effectively, Bloom Energy Corp relies on key resources, which include:

    1. Intellectual Property: Bloom Energy Corp holds a significant portfolio of intellectual property rights related to their fuel cell technology. These patents and trademarks provide the company with a competitive advantage and protect their innovations from being replicated by competitors.

    2. Skilled Workforce: The company's success heavily relies on the expertise and skills of their workforce. Bloom Energy Corp employs a team of engineers, researchers, technicians, and sales professionals who contribute to the development, manufacturing, and sales of their fuel cell systems.

    3. Manufacturing Facilities: Bloom Energy Corp operates manufacturing facilities where they produce their fuel cell systems. These facilities are equipped with the necessary machinery and infrastructure to ensure efficient production and meet customer demand.


    Understanding the Bloom Energy Corp Business Model Canvas provides valuable insights into the company's strategic approach to delivering clean and affordable energy solutions. By leveraging key partnerships, engaging in crucial activities, and utilizing key resources, Bloom Energy Corp has been able to establish itself as a leader in the fuel cell industry. Their commitment to research and development, manufacturing excellence, and customer-centric approach has positioned them for continued growth and success in the future.

    Which companies are the competitors of Bloom Energy Corp?

    Competitors of Bloom Energy Corp

    Bloom Energy Corp operates in the highly competitive clean energy industry, where several companies are vying for market share. Here are some of the key competitors of Bloom Energy Corp:

    1. FuelCell Energy Inc.: FuelCell Energy is a leading provider of fuel cell power solutions. The company's products and services are similar to those offered by Bloom Energy Corp, including fuel cell systems for various applications. FuelCell Energy has a strong presence in the United States and several international markets.

    2. Plug Power Inc.: Plug Power is a recognized leader in providing hydrogen fuel cell solutions for material handling equipment, such as forklifts and other industrial vehicles. While Bloom Energy focuses on stationary power generation, Plug Power specializes in the mobility sector, making it a competitor in the broader fuel cell industry.

    3. Ballard Power Systems Inc.: Ballard Power Systems is a global leader in proton exchange membrane (PEM) fuel cell technology. The company develops and manufactures fuel cell products for various applications, including transportation, backup power, and material handling. Ballard Power Systems competes with Bloom Energy Corp in the fuel cell market but has a broader focus.

    4. SunPower Corporation: SunPower is a leading solar energy solutions provider. While Bloom Energy focuses on fuel cell technology, SunPower offers solar power products and services, including solar panels and systems for residential, commercial, and utility-scale applications. SunPower's offerings compete indirectly with Bloom Energy's clean energy solutions.

    5. Ormat Technologies Inc.: Ormat Technologies specializes in geothermal and recovered energy generation. The company designs, develops, and operates geothermal power plants worldwide. While Bloom Energy Corp primarily focuses on fuel cell technology, Ormat Technologies competes in the broader clean energy sector, offering geothermal solutions as an alternative source of renewable energy.

    These are just a few examples of the competitors Bloom Energy Corp faces in the clean energy industry. The competition among these companies drives innovation and pushes for advancements in clean energy technologies, benefiting both the industry and consumers.

    Bloom Energy Corp SWOT Analysis


    1. Innovative Technology: Bloom Energy Corp is known for its innovative solid oxide fuel cell technology, which converts fuel into electricity with higher efficiency and lower emissions compared to traditional power generation methods. This technology provides a competitive advantage and positions the company as a leader in the clean energy sector.

    2. Strong Market Position: The company has established a strong market position in the energy industry, attracting notable clients such as Google, Walmart, and AT&T. This demonstrates the trust and confidence that major corporations have in Bloom Energy's products and solutions.

    3. Diverse Product Portfolio: Bloom Energy offers a diverse range of products, including Bloom Energy Servers, Bloom Electrons, and Bloom Energy Storage. This diversified portfolio allows the company to cater to various customer needs and expand its market reach.

    4. Reliable and Resilient Energy Solutions: Bloom Energy's fuel cell technology provides reliable and resilient energy solutions, particularly in areas prone to power outages or with unreliable grid infrastructure. This reliability factor makes Bloom Energy's products attractive to customers seeking uninterrupted and clean power supply.


    1. High Initial Costs: The upfront costs associated with implementing Bloom Energy's fuel cell technology can be significant. This poses a challenge for some potential customers, especially small and medium-sized enterprises that may have limited financial resources to invest in such systems.

    2. Limited Geographical Presence: Although Bloom Energy has a strong presence in the United States, its geographical reach is relatively limited compared to some competitors. Expanding into international markets can be a challenge due to varying regulations and market dynamics.


    1. Growing Demand for Clean Energy: With increasing environmental concerns and efforts to reduce carbon emissions, there is a growing demand for clean energy solutions. Bloom Energy can capitalize on this opportunity by expanding its product offerings and marketing its technology as an eco-friendly alternative to traditional power generation.

    2. Government Incentives and Subsidies: Many governments around the world offer incentives and subsidies to promote the adoption of renewable energy technologies. By leveraging these incentives, Bloom Energy can attract more customers and accelerate the adoption of its fuel cell technology.


    1. Intense Competition: The clean energy sector is highly competitive, with numerous companies vying for market share. Bloom Energy faces competition from both established players and emerging startups, which can potentially erode its market position and customer base.

    2. Technological Advancements: As the clean energy industry evolves, new technologies and advancements may emerge, posing a threat to Bloom Energy's existing solid oxide fuel cell technology. The company must stay at the forefront of research and development to ensure its products remain competitive and relevant.

    3. Economic Factors: Economic downturns and fluctuations can impact the demand for clean energy solutions. During periods of financial instability, customers may postpone or cancel investments in renewable energy technologies, affecting Bloom Energy's sales and revenue.

    Key Takeaways

    • Ownership of Bloom Energy Corp is shared among various investors and stakeholders, including founder Dr. K.R. Sridhar, venture capital firms, and public investors who hold shares of the company.
    • The mission statement of Bloom Energy Corp is to make clean, reliable, and affordable energy available to everyone, while also reducing carbon emissions and enhancing energy security.
    • Bloom Energy Corp makes money primarily through the sale and installation of its fuel cell systems, which generate electricity by converting natural gas or biogas into electricity through an electrochemical process.
    • The Business Model Canvas of Bloom Energy Corp encompasses key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key activities, key resources, and key partnerships.
    • Competitors of Bloom Energy Corp include established energy companies like Siemens, General Electric, and ABB, as well as other fuel cell manufacturers such as FuelCell Energy and Plug Power.
    • In terms of SWOT analysis, Bloom Energy Corp's strengths lie in its innovative technology, strong customer base, and focus on sustainability. However, it also faces challenges such as market competition, regulatory uncertainties, and high upfront costs.


    In conclusion, Bloom Energy Corp is a leading provider of clean and sustainable energy solutions. The company's mission statement focuses on revolutionizing the way energy is generated and consumed by providing reliable, efficient, and affordable fuel cell solutions. Bloom Energy Corp generates revenue through the sale and installation of their fuel cell systems, as well as through long-term service contracts and the sale of electricity generated by their systems.

    Analyzing Bloom Energy Corp's business model canvas, it becomes evident that the company has a strong value proposition, targeting customers seeking clean energy solutions. The company's key activities include research and development, manufacturing, and installation of their fuel cell systems. The company also places a strong emphasis on customer relationships and offers ongoing support and maintenance services.

    While Bloom Energy Corp is a leader in the fuel cell industry, it also faces competition from other companies. Some of its key competitors include FuelCell Energy, Plug Power, and Ballard Power Systems. These companies offer similar clean energy solutions and have established themselves in the market.

    Conducting a SWOT analysis of Bloom Energy Corp, it is apparent that the company has several strengths, including its innovative technology, strong brand reputation, and a growing customer base. However, it also faces challenges such as regulatory uncertainties and the need to continuously invest in research and development. Opportunities for the company lie in the increasing demand for clean energy solutions and potential partnerships with other industry players. Threats include intense competition and potential disruptions in the energy market.

    Overall, Bloom Energy Corp has positioned itself as a pioneering force in the clean energy industry, with a mission to transform the way energy is generated and consumed. With its innovative fuel cell technology and a strong business model, the company is well-positioned for future growth and success.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company's official website: Many companies include SWOT analyses in their annual reports or investor presentations. Visit the company's official website and look for these documents in the investor relations or corporate governance sections.

    2. Business databases: Online business databases like Bloomberg, Hoovers, or LexisNexis often provide SWOT analyses on companies. You may need a subscription to access these databases, which are commonly available through educational institutions or libraries.

    3. Market research reports: Market research firms often conduct SWOT analyses as part of their reports on specific industries or companies. Some popular market research firms include Statista, MarketResearch.com, or IBISWorld. These reports can be purchased or accessed through libraries or research institutions.

    4. Business news and publications: Business news websites, newspapers, and magazines occasionally publish SWOT analyses on companies. Check reputable sources like Forbes, Bloomberg, or The Wall Street Journal, and search for articles or analysis related to the company you are interested in.

    5. Academic resources: Academic journals and research papers sometimes include SWOT analyses as part of their case studies or industry analyses. Access these resources through university libraries or online databases like JSTOR or Google Scholar.

    6. Professional analysts: Industry analysts or financial analysts often publish SWOT analyses on companies as part of their research reports. Some well-known analysts include those from investment banks, consulting firms, or independent research firms. Look for reports from analysts like Goldman Sachs, McKinsey, or Morningstar.

    Remember that SWOT analyses can vary in quality and accuracy, so it is advisable to consult multiple sources and critically evaluate the information to form a well-rounded understanding of the company's strengths, weaknesses, opportunities, and threats.

    What will be your SWOT analysis for the company?


    1. Strong brand recognition: The company has established a strong brand image and is recognized for its high-quality products and services.
    2. Diverse product portfolio: The company offers a wide range of products, catering to different consumer needs and preferences.
    3. Strong financial position: The company has a solid financial base and has consistently generated high revenue and profits.
    4. Established distribution network: The company has an extensive distribution network, allowing it to reach a large customer base efficiently.
    5. Innovation and technology: The company invests in research and development, leading to innovative products and improved processes.


    1. Dependence on a few key markets: The company relies heavily on a few key markets for its sales, making it vulnerable to economic fluctuations in those regions.
    2. Limited online presence: The company has relatively limited online sales channels, which may hinder its growth potential in the e-commerce market.
    3. High production costs: The company's manufacturing processes may be expensive, affecting its ability to offer competitive pricing.
    4. Limited brand diversification: The company's product portfolio is primarily focused on a specific industry, limiting its exposure to other potential markets.
    5. Potential supply chain disruptions: The company's operations may be impacted by supply chain disruptions, such as raw material shortages or transportation issues.


    1. Market expansion: The company can explore new markets and regions to diversify its customer base and reduce dependence on specific markets.
    2. E-commerce growth: The increasing trend of online shopping presents an opportunity for the company to enhance its online presence and reach a larger customer base.
    3. Product innovation: The company can invest in research and development to introduce new innovative products and stay ahead of competitors.
    4. Strategic partnerships: Collaborating with other companies or forming strategic alliances can open up new avenues for growth and market expansion.
    5. Sustainability initiatives: Embracing sustainability practices can attract environmentally conscious consumers and create a positive brand image.


    1. Intense competition: The company operates in a highly competitive market, facing competition from both established players and new entrants.
    2. Economic downturns: Economic recessions or downturns can impact consumer spending, leading to reduced demand for the company's products.
    3. Changing consumer preferences: Shifts in consumer preferences towards alternative products or brands may affect the company's market share.
    4. Regulatory challenges: Changes in regulations or compliance requirements can create operational challenges and increase costs for the company.
    5. Technological advancements: Rapid technological advancements can render the company's existing products or processes obsolete, requiring continuous adaptation and innovation.

    What is an example of a company that has a SWOT analysis?

    One example of a company that has a SWOT analysis is Apple Inc.


    1. Strong brand recognition and loyal customer base.
    2. Innovative product portfolio, including iPhone, iPad, Mac, and Apple Watch.
    3. Robust financial performance and high profit margins.
    4. Effective supply chain management and vertical integration.
    5. Strong marketing and advertising strategies.


    1. High product prices compared to competitors.
    2. Dependence on a limited number of product lines.
    3. Reliance on third-party manufacturers and suppliers.
    4. Vulnerability to the impact of changes in exchange rates and global economic conditions.
    5. Limited presence in emerging markets compared to competitors.


    1. Expansion into new markets, such as healthcare, automotive, and augmented reality.
    2. Growing demand for wearable devices and smart home technologies.
    3. Increasing trend towards online and digital services.
    4. Potential for strategic partnerships and acquisitions to enhance product offerings.
    5. Growing demand for eco-friendly and sustainable products.


    1. Intense competition in the technology industry.
    2. Rapid technological advancements by competitors.
    3. Potential legal and regulatory challenges, such as antitrust investigations.
    4. Macroeconomic factors affecting consumer spending and purchasing power.
    5. Potential supply chain disruptions and component shortages.

    What is a SWOT analysis for supply chain strategy?

    A SWOT analysis for supply chain strategy involves assessing the strengths, weaknesses, opportunities, and threats related to the supply chain operations of a company. It helps in understanding the internal and external factors that can impact the effectiveness and efficiency of the supply chain strategy. Here is how a SWOT analysis can be applied to supply chain strategy:

    1. Strengths:
    • Strong relationships with suppliers and partners.
    • Efficient and streamlined processes.
    • Effective use of technology and automation.
    • Skilled and experienced workforce.
    • Robust inventory management system.
    1. Weaknesses:
    • Lack of visibility and transparency in the supply chain.
    • Inadequate collaboration with suppliers and partners.
    • Slow response to market changes.
    • Over-reliance on a single supplier or region.
    • High costs of logistics and transportation.
    1. Opportunities:
    • Expanding into new markets or regions.
    • Adopting new technologies like blockchain or artificial intelligence.
    • Improving sustainability and environmental practices.
    • Collaboration with suppliers for joint product development.
    • Customizing supply chain solutions for specific customer segments.
    1. Threats:
    • Economic or geopolitical uncertainties affecting global trade.
    • Disruptions in the supply chain due to natural disasters or pandemics.
    • Intense competition and price pressures.
    • Changing customer preferences and demands.
    • Increasing regulations or compliance requirements.

    By conducting a SWOT analysis for supply chain strategy, companies can identify areas of improvement, capitalize on opportunities, mitigate risks, and develop a more robust and effective supply chain strategy to drive business success.

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