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Company > Becton, Dickinson and Co: Business Model, SWOT Analysis, and Competitors 2024

Becton, Dickinson and Co: Business Model, SWOT Analysis, and Competitors 2024

Published: Jan 30, 2024

Inside This Article


    In this comprehensive blog post, we delve into the intricate world of Becton, Dickinson and Co (BD), a global leader in medical technology. We'll explore BD's robust business model that has propelled them to the forefront of healthcare innovation, providing a detailed SWOT analysis to understand their strengths, weaknesses, opportunities, and threats as of 2024. Additionally, we'll examine BD's competitive landscape, identifying key rivals and assessing how BD stands out in the ever-evolving medical tech industry. Join us as we uncover the strategies and challenges that shape BD's market position and future outlook.

    What You Will Learn

    • Ownership and Vision: Gain insights into who owns Becton, Dickinson and Co, alongside understanding the core mission that drives the company forward.
    • Revenue Streams and Business Strategy: Explore how Becton, Dickinson and Co generates its income and delve into the intricacies of its Business Model Canvas to comprehend its strategic approach in the industry.
    • Market Position and Analysis: Learn about Becton, Dickinson and Co's main competitors, and grasp the strengths, weaknesses, opportunities, and threats facing the company through a detailed SWOT analysis.

    Who owns Becton, Dickinson and Co?

    Who owns Becton, Dickinson and Co?

    Becton, Dickinson and Co., commonly known as BD, is a global medical technology company that plays a crucial role in developing innovative solutions to improve medical discovery, diagnostics, and the delivery of care. Given its significant impact on healthcare, it's natural to wonder about the ownership structure of such a prominent entity.

    Ownership of Becton, Dickinson and Co. is distributed among various stakeholders, including institutional investors, retail investors, and its own employees. As a public company listed on the New York Stock Exchange under the ticker symbol "BDX," its shares are available for purchase by the general public, making it collectively owned by its shareholders.

    Institutional Investors

    A significant portion of BD's ownership is held by institutional investors. These include mutual funds, pension funds, and insurance companies that manage large portfolios of assets. Institutional investors often hold substantial stakes in companies like BD due to their size and stability, which can provide reliable returns for their clients' investments.

    Retail Investors

    Individual or retail investors also own shares in Becton, Dickinson and Co. These are members of the general public who buy stocks through brokerages. Retail investors range from individuals with a few shares to those with more substantial investments in the company. The democratization of stock trading through online platforms has made it easier for retail investors to own a piece of companies like BD.

    Employee Stock Ownership

    Another important group of owners includes BD's own employees. Like many large corporations, BD offers stock options or purchase plans to its employees as part of its compensation package. This not only incentivizes employees by aligning their interests with the company's success but also fosters a sense of ownership and loyalty among the workforce.

    Major Shareholders

    While ownership is diverse, certain institutional investors tend to hold larger percentages of the company's stock. These entities often have a more significant influence on the company's decisions and strategies due to their substantial investment. The list of top institutional shareholders can change due to market transactions but typically includes large asset management firms and investment funds.

    In summary, Becton, Dickinson and Co. is owned by a wide array of entities and individuals, reflecting its status as a publicly traded company. This diverse ownership structure supports BD's mission to advance the world of health by pooling resources from various sectors of the economy, encouraging a broad base of support and investment in their innovative endeavors.

    What is the mission statement of Becton, Dickinson and Co?

    What is the mission statement of Becton, Dickinson and Co?

    Becton, Dickinson and Co. (BD), a leading global medical technology company, has a mission statement that reflects its dedication to advancing the world of health. The company's mission is "to advance the world of health by improving medical discovery, diagnostics, and the delivery of care." This mission encapsulates BD's commitment to providing innovative solutions that help healthcare professionals enhance patient outcomes, improve the safety and efficiency of care, and expand access to healthcare.

    BD focuses on developing technology that bridges the gap between the detection of a health condition and its treatment. By investing in research and development, BD aims to bring to market high-quality products that can make a significant difference in the lives of patients. The company's mission is supported by its extensive product portfolio, which includes medical devices, laboratory equipment, and diagnostic products.

    Moreover, BD's mission reflects its commitment to sustainability and social responsibility. The company strives to not only advance the world of health through innovation but also to do so in a way that respects the environment and the communities in which it operates. This holistic approach to advancing healthcare mirrors the evolving expectations of consumers, healthcare professionals, and stakeholders, who increasingly value companies that contribute positively to society.

    In essence, the mission statement of Becton, Dickinson and Co. serves as a guiding star for the company's endeavors. It drives BD to pursue excellence and innovation in the healthcare sector, with the ultimate goal of enhancing patient care and outcomes around the globe. Through its mission, BD showcases a profound understanding of the interconnectedness of technology, health, and societal well-being.

    How does Becton, Dickinson and Co make money?

    Becton, Dickinson and Co, more commonly known as BD, is a global medical technology company that plays a crucial role in the healthcare sector. The company's revenue streams are diverse, stemming from its vast portfolio of products and services across various segments of the medical field. Understanding how BD generates income provides insights into its business model and its importance in the medical and healthcare industries.

    Medical and Surgical Segment

    One of the primary ways BD makes money is through its Medical and Surgical segment. This segment includes a wide range of medical devices and supplies used in hospitals, clinics, and laboratories. Products include syringes, needles, catheters, and surgical instruments, among others. This division is critical for the day-to-day operations of healthcare facilities worldwide, contributing significantly to BD's overall revenue.

    Diagnostics Segment

    Another significant revenue source for BD is its Diagnostics segment. This division focuses on products and technologies used for diagnosing diseases and conditions. It includes integrated systems for specimen collection, blood culturing, molecular diagnostics, and microbiology. With the increasing emphasis on early and accurate diagnosis for better patient outcomes, the demand for products from this segment continues to grow, making it a vital part of BD's financial health.

    Biosciences Segment

    The Biosciences segment represents BD's foray into research and clinical tools used in the study of cells and the immune system. This includes a range of instruments, reagents, and software for researchers and clinicians working in the fields of immunology, cell biology, and cancer research. As the global research community continues to expand, and the need for advanced research tools grows, this segment provides a steady income stream for BD.

    International Markets

    BD operates globally, with a significant portion of its revenue coming from international markets. The company has a presence in virtually every region of the world, including Europe, Asia, and Latin America. Expanding its footprint in emerging markets and leveraging global health initiatives has allowed BD to tap into new revenue streams, contributing to its overall profitability.

    Innovation and Acquisitions

    A key strategy for BD's revenue growth is its focus on innovation and the acquisition of complementary businesses. The company invests heavily in research and development to create new products and improve existing ones. Additionally, BD strategically acquires companies that align with its overall mission and can contribute to its product portfolio, allowing it to enter new markets and enhance its technological capabilities.

    In summary, Becton, Dickinson and Co makes money through a combination of its diversified product offerings in the medical and surgical, diagnostics, and biosciences segments, its global presence, and its continuous pursuit of innovation and strategic acquisitions. This multifaceted approach has positioned BD as a leader in the medical technology industry, driving its financial success and ensuring its vital role in healthcare worldwide.

    Becton, Dickinson and Co Business Model Canvas Explained

    Becton, Dickinson and Co, commonly referred to as BD, is a global medical technology company that stands at the forefront of advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. Understanding the business model of such an influential entity requires a deep dive into its operating framework. The Business Model Canvas, a strategic management tool, provides a comprehensive overview of the key components that comprise BD's operations and strategies. Below, we dissect BD's business model canvas, shedding light on how it maintains its status as a leader in the medical technology industry.

    Key Partners

    BD's success hinges on its collaboration with a variety of key partners. These include suppliers of raw materials essential for product manufacturing, research and development institutions for innovation, healthcare organizations for product testing and feedback, and governmental and regulatory bodies ensuring compliance and safety standards. Strategic alliances with other technology companies also play a crucial role in enhancing their product offerings and entering new markets.

    Key Activities

    The core activities that drive BD's business model revolve around the design, development, manufacturing, and marketing of medical devices, instrument systems, and reagents. Research and development (R&D) is a cornerstone of their operations, allowing BD to stay at the cutting edge of technological advancements in the healthcare sector. Additionally, significant efforts are put into maintaining regulatory compliance across different markets, ensuring the quality and safety of their products, and fostering strong customer relationships through effective sales and marketing strategies.

    Key Resources

    BD's key resources are multifaceted, including its intellectual property portfolio, state-of-the-art manufacturing facilities, and a global distribution network. Human resources are also critical, with a skilled workforce that spans R&D scientists, engineers, sales and marketing professionals, and support staff. The company's brand reputation, established over more than a century, is another invaluable asset, instilling trust among customers and stakeholders alike.

    Value Propositions

    BD's value propositions revolve around improving patient outcomes, enhancing safety for healthcare workers, and increasing efficiencies within healthcare systems. Their products are designed to be reliable, user-friendly, and innovative, addressing the complex needs of healthcare providers and patients. By offering a wide range of products and services, BD positions itself as a one-stop-shop for healthcare solutions, setting it apart from competitors.

    Customer Relationships

    Maintaining strong relationships with its customers is paramount for BD. This is achieved through dedicated customer service, technical support, and ongoing training and education programs for healthcare professionals. The company also engages with its customer base through direct sales efforts and digital platforms, offering tailored solutions that meet the specific needs of different healthcare settings.


    BD delivers its products and services through a blend of direct sales and distribution partners, ensuring a broad reach across hospitals, laboratories, clinics, and pharmacies worldwide. The use of e-commerce platforms and digital marketing strategies also plays an increasing role in reaching end-users and decision-makers within the healthcare industry.

    Customer Segments

    BD's customer segments are diverse, including healthcare institutions (hospitals, clinics, laboratories), healthcare professionals (doctors, nurses, lab technicians), and patients. Additionally, the company serves research institutions, pharmaceutical companies, and governmental healthcare agencies, each requiring tailored solutions that cater to their specific needs.

    Cost Structure

    The cost structure of BD is characterized by high R&D expenses, manufacturing and operational costs, sales and marketing activities, and regulatory compliance. Investing in innovation and quality assurance is seen as essential to maintaining its competitive edge and fostering long-term growth.

    Revenue Streams

    BD's revenue streams are generated through the sale of medical devices, software, and services across its various business segments. Contracts with healthcare institutions, licensing agreements, and service agreements for equipment maintenance and training further contribute to the company's revenues.

    By leveraging its comprehensive business model canvas, Becton, Dickinson and Co continues to lead in the provision of innovative healthcare solutions, demonstrating a steadfast commitment to enhancing global health outcomes.

    Which companies are the competitors of Becton, Dickinson and Co?


    Becton, Dickinson and Co. (BD), a leading global medical technology company, plays a significant role in the healthcare sector. It specializes in medical devices, instrument systems, and reagents. BD's products are critical in enhancing medical discovery, diagnostics, and the delivery of care. Given its broad portfolio, BD faces competition from several companies across different segments of the healthcare industry. Understanding who these competitors are helps in grasifying the competitive landscape in which BD operates.

    Major Competitors

    1. Thermo Fisher Scientific Inc.

    Thermo Fisher Scientific is a behemoth in the field of scientific research and healthcare. This company specializes in a wide range of areas including life sciences, analytical instruments, laboratory equipment, and specialty diagnostics. Its extensive product line and global reach make it a formidable competitor to BD, particularly in the diagnostics and research segments.

    2. Abbott Laboratories

    Abbott Laboratories, a diversified healthcare company, has a strong presence in diagnostics, medical devices, nutritionals, and branded generic pharmaceuticals. It competes with BD in the diagnostics and medical devices segments, offering products for diabetes care, diagnostics, cardiovascular health, and more.

    3. Medtronic plc

    Medtronic is a global leader in medical technology, services, and solutions. It competes with BD in various niches, especially in the medical devices sector, providing technologies and therapies for cardiovascular, diabetes, and surgical products. Medtronic's expansive portfolio places it in direct competition with many of BD's offerings.

    4. 3M Company

    3M, known for its innovation, competes with BD through its healthcare division, which provides medical and surgical supplies, skin health & infection prevention products, and dental & orthodontic products. While 3M's healthcare segment is just one part of its vast portfolio, it stands as a significant competitor in specific niches.

    5. Danaher Corporation

    Danaher Corporation operates in the life sciences, diagnostics, and environmental and applied solutions sectors. Its diagnostic segment, in particular, offers a range of products that compete with BD's diagnostics and life science portfolios. Danaher's focus on research and development makes it a key player in the industry.


    Becton, Dickinson and Co. operates in a competitive environment with several major players across different segments of the healthcare industry. Understanding these competitors is crucial for stakeholders to assess BD's position in the market. By continuing to innovate and expand its product offerings, BD aims to maintain its competitiveness and leadership in the global healthcare sector.

    Becton, Dickinson and Co SWOT Analysis


    1. Diverse Product Portfolio: Becton, Dickinson and Co. (BD) boasts a vast array of medical devices, laboratory equipment, and diagnostic products. This diversity not only mitigates risks associated with market fluctuations in any single segment but also allows cross-selling opportunities across different healthcare sectors.

    2. Strong R&D Capabilities: BD's commitment to research and development is evident in its consistent innovation. The company invests heavily in R&D to ensure they are at the forefront of technological advancements, leading to a steady pipeline of new and improved products.

    3. Global Presence: With operations in over 50 countries and products sold in nearly every nation worldwide, BD's global footprint is a significant strength. This international presence helps to spread risk and provides a stable revenue base from multiple markets.

    4. Robust Sales and Distribution Network: BD has established a strong sales and distribution network that ensures its products are readily available to healthcare providers across the globe. This network is a vital component in maintaining and growing BD's market share.


    1. High Dependency on the U.S. Market: Despite its global presence, a substantial portion of BD's revenue comes from the United States. This heavy reliance on a single market makes the company vulnerable to regulatory changes and economic fluctuations within that country.

    2. Complex Integration of Acquisitions: While BD has expanded its portfolio through strategic acquisitions, the integration of these companies poses challenges. The complexity of merging operations, cultures, and product lines can lead to inefficiencies and distract from core business activities.


    1. Expanding into Emerging Markets: Emerging markets present a significant growth opportunity for BD. These regions have rising healthcare needs and increasing investments in healthcare infrastructure, creating demand for BD's products.

    2. Increased Demand for Healthcare Services: An aging global population and growing focus on health and well-being are driving demand for healthcare services. This trend is beneficial for BD, given its extensive product offerings in medical devices and diagnostics.

    3. Innovation and New Product Development: Continuous innovation and the development of new products can open up additional markets and applications for BD's offerings. There is particularly high potential in areas like point-of-care diagnostics and minimally invasive surgeries.


    1. Regulatory Challenges: The medical device and healthcare industry is heavily regulated. Changes in regulations or failure to comply with existing ones can lead to fines, product recalls, and damage to BD's reputation.

    2. Intense Competition: The healthcare and medical device sectors are intensely competitive. BD faces competition from both large multinational corporations and smaller niche companies, which can pressure prices and market share.

    3. Cybersecurity Risks: As healthcare becomes increasingly digitized, cybersecurity becomes a critical concern. BD must ensure the security of its products and data to maintain trust and comply with regulatory requirements.

    By understanding and addressing these SWOT components, Becton, Dickinson and Co. can strategically navigate the complex healthcare landscape, leveraging its strengths and opportunities while mitigating its weaknesses and threats.

    Key Takeaways

    • Ownership and Leadership: Becton, Dickinson and Co (BD) is a publicly traded company, meaning its ownership is distributed among public shareholders. It is led by a team of executives and overseen by a board of directors, who guide the company towards fulfilling its mission and strategic goals.

    • Mission Statement: BD's mission is centered on advancing the world of health by improving medical discovery, diagnostics, and the delivery of care. This mission drives the company's commitment to developing innovative solutions that help healthcare professionals enhance patient outcomes.

    • Revenue Generation: BD generates revenue through the development, manufacturing, and sale of a wide range of medical devices, instrument systems, and reagents. The company operates under various segments, including BD Medical, BD Life Sciences, and BD Interventional, each catering to different healthcare needs and markets.

    • Business Model Canvas: BD's Business Model can be summarized as providing value through innovation in medical technology and services, with a strong emphasis on R&D, partnerships with healthcare providers, and a global sales network. This model supports BD's strategic objectives by focusing on growth areas such as bio-sciences and diagnostic equipment, while maintaining a commitment to sustainability and social responsibility.

    • Market Position and Analysis: In the competitive landscape, BD faces competition from companies like Thermo Fisher Scientific, Medtronic, and Abbott Laboratories. Despite this, BD maintains a strong position due to its extensive product portfolio and global presence. A SWOT analysis reveals BD's strengths in brand reputation and innovation, opportunities in emerging markets and healthcare trends, but also highlights challenges such as regulatory hurdles and intense competition.


    In conclusion, Becton, Dickinson and Co. (BD) stands as a prominent figure in the global medical technology industry, with ownership primarily vested in public shareholders, including individual investors, mutual funds, and institutional investors. The company's mission statement, centered on improving medical discovery, diagnostics, and the delivery of care, underscores its commitment to advancing the world of health. BD generates revenue through the development, manufacture, and sale of a broad range of medical supplies, devices, laboratory equipment, and diagnostic products, serving healthcare institutions, life science researchers, clinical laboratories, the pharmaceutical industry, and the general public.

    Our exploration of the Becton, Dickinson and Co. Business Model Canvas revealed a well-structured organization focusing on key partners, activities, resources, value propositions, customer relationships, channels, customer segments, cost structure, and revenue streams. This comprehensive framework underpins BD's ability to innovate and sustain its competitive edge in the market.

    When examining BD's competitors, we find that the company operates in a highly competitive landscape with key players such as Thermo Fisher Scientific, Medtronic, and Abbott Laboratories, among others. Each of these companies brings to the table its unique strengths, pushing BD to continuously innovate and expand its offerings to maintain its market position.

    The SWOT analysis of Becton, Dickinson and Co. highlighted its strong global presence, diverse product portfolio, and robust R&D capabilities as major strengths. However, the analysis also pointed out challenges such as regulatory hurdles, intense competition, and the risks associated with international operations. Opportunities for BD lie in expanding into emerging markets, increasing demand for healthcare services globally, and advancements in healthcare technologies. Yet, threats from regulatory changes, competitive pressures, and potential supply chain disruptions remain pertinent.

    In essence, Becton, Dickinson and Co. is a formidable entity in the healthcare sector, driven by a clear mission, an effective business model, and a strategic approach to navigating the complexities of the global market. As the company continues to innovate and expand its reach, it will undoubtedly face both challenges and opportunities. However, its solid foundation and adaptive strategies position it well to continue making significant contributions to healthcare across the globe.


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