Presentations made painless

Company > BB&T Corporation: Business Model, SWOT Analysis, and Competitors 2023

BB&T Corporation: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 01, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of BB&T Corporation, a prominent financial services company. With a focus on the year 2023, we will provide a comprehensive overview of BB&T's strategies and operations, shedding light on its strengths, weaknesses, opportunities, and threats. Furthermore, we will explore the competitive landscape, analyzing key players in the industry and their potential impact on BB&T's position in the market. Join us as we delve into the world of BB&T Corporation and its outlook for the future.

    What You Will Learn:

    • The ownership structure of BB&T Corporation and key stakeholders involved in the company
    • The mission statement of BB&T Corporation and its core focus areas
    • The various ways BB&T Corporation generates revenue and sustains profitability
    • A comprehensive understanding of BB&T Corporation's business model canvas and how it operates within the industry
    • An insight into the major competitors of BB&T Corporation and their market positioning
    • A detailed SWOT analysis of BB&T Corporation, including its strengths, weaknesses, opportunities, and threats.

    Who owns BB&T Corporation?

    Major Institutional Shareholders

    As one of the largest financial institutions in the United States, BB&T Corporation (now Truist Financial Corporation) boasts a diverse ownership structure. A significant portion of the company's shares is held by major institutional shareholders, including mutual funds, insurance companies, pension funds, and other investment firms. These institutional investors are drawn to BB&T Corporation's strong financial performance, stable dividend payments, and long-term growth potential.

    One such major institutional shareholder is Vanguard Group, which holds a substantial stake in BB&T Corporation. As of the latest available data, Vanguard Group owns approximately 8.5% of the company's outstanding shares. Other notable institutional shareholders include BlackRock, State Street Corporation, and Wellington Management Company, each with significant ownership stakes.

    These institutional investors not only bring substantial financial resources to the table but also exert considerable influence over BB&T Corporation's strategic direction and decision-making processes. Their involvement often includes active participation in annual general meetings, proxy voting, and engaging in discussions with the company's management team to ensure alignment with their investment objectives.

    Insider Ownership

    Apart from institutional shareholders, BB&T Corporation also has a notable level of insider ownership. Insiders refer to individuals who hold positions of power within the company, such as executives, directors, and other key personnel. Insider ownership can provide investors with insights into the level of commitment and confidence that those directly involved in the company have in its future prospects.

    Kelly S. King, the former CEO of BB&T Corporation and current CEO of Truist Financial Corporation, is one of the prominent insiders with significant ownership in the company. King has been instrumental in shaping the company's growth and transformation over the years, and his substantial holdings demonstrate his belief in its long-term success.

    Furthermore, members of the board of directors and other high-ranking executives also hold meaningful ownership stakes in BB&T Corporation. This alignment of interests between insiders and shareholders can be reassuring to investors, as it signifies a shared commitment to driving the company's growth and creating value for all stakeholders.

    Individual Shareholders

    In addition to institutional and insider ownership, BB&T Corporation also has a diverse base of individual shareholders. These individual investors consist of retail investors, employees, retirees, and other individuals who have purchased shares of the company through brokerage accounts or other investment platforms.

    While it is challenging to pinpoint the exact ownership percentage held by individual shareholders, their collective presence highlights the widespread appeal of BB&T Corporation's stock among the general public. These individual shareholders often rely on financial advisors, research reports, and market trends to make investment decisions related to BB&T Corporation.

    Overall, BB&T Corporation's ownership structure reflects a combination of major institutional shareholders, insiders with substantial holdings, and a broad base of individual investors. This diverse ownership base contributes to the company's stability, liquidity, and ability to attract capital for future growth initiatives.

    What is the mission statement of BB&T Corporation?

    The Mission Statement of BB&T Corporation: Building Better Tomorrows

    BB&T Corporation, one of the largest financial services holding companies in the United States, has a clear and comprehensive mission statement that guides its operations and strategic decisions. The mission statement of BB&T Corporation is "To make the world a better place to live by helping our clients achieve economic success and financial security."

    At its core, BB&T's mission statement encapsulates the organization's commitment to not only providing financial services but also to positively impacting the lives of its clients and the communities it serves. By aiming to make the world a better place, BB&T acknowledges its responsibility to contribute to the overall well-being and prosperity of individuals and society as a whole.

    The mission statement emphasizes BB&T's focus on helping its clients achieve economic success and financial security. This commitment is reflected in the comprehensive range of financial services offered by the corporation, including banking, lending, insurance, and wealth management. BB&T aims to empower its clients and provide them with the necessary tools and resources to navigate the complexities of the financial landscape and achieve their personal and business goals.

    Furthermore, BB&T's mission statement highlights the corporation's dedication to its clients' financial security. This commitment extends beyond the traditional notion of financial stability and encompasses the provision of guidance, education, and support to help clients make informed financial decisions and secure their future.

    While the mission statement is primarily focused on clients, it also underscores BB&T's broader objective of positively impacting the world. The corporation recognizes that its success is intertwined with the success of its clients and the communities it serves. By helping clients achieve economic success, BB&T believes it can contribute to the overall betterment of society, creating a ripple effect that extends far beyond financial services.

    In summary, BB&T Corporation's mission statement, "To make the world a better place to live by helping our clients achieve economic success and financial security," clearly articulates the corporation's commitment to its clients' well-being and the broader goal of creating a positive impact on the world. By aligning its operations and strategies with this mission, BB&T strives to build better tomorrows for its clients, employees, stakeholders, and communities.

    How does BB&T Corporation make money?


    BB&T Corporation, a prominent financial services holding company headquartered in the United States, generates its revenue from various sources. With a focus on providing a comprehensive range of banking services to individuals, businesses, and institutions, BB&T employs several strategies to ensure its financial success.

    Traditional Banking Services

    One of the primary ways BB&T makes money is through its traditional banking services. These services include accepting deposits, making loans, and offering products such as mortgages and credit cards. By leveraging its extensive branch network and online banking platforms, BB&T attracts customers who entrust their funds to the institution, generating interest income from loans and investments.

    Wealth Management and Investment Services

    BB&T also generates revenue through its wealth management and investment services divisions. Through its subsidiary, BB&T Wealth, the corporation provides customized solutions to high-net-worth individuals, families, and institutions. These services encompass investment management, trust and estate planning, and financial advisory services. By charging fees based on assets under management and providing value-added services, BB&T generates consistent revenue from this segment.

    Insurance Services

    Another significant revenue stream for BB&T is its insurance services division. BB&T Insurance Holdings, a subsidiary of BB&T Corporation, offers a wide range of insurance products, including property and casualty, life, health, and employee benefits coverage. With a vast network of insurance professionals and partnerships with leading insurance carriers, BB&T generates revenue through premiums paid by policyholders. Additionally, the company earns commission income by acting as an intermediary between clients and insurance providers.

    Capital Markets and Corporate Banking

    BB&T Corporation generates revenue through its capital markets and corporate banking divisions. These divisions provide a comprehensive suite of financial solutions to corporate clients, including underwriting debt and equity securities, facilitating mergers and acquisitions, and offering treasury management services. Through the fees charged for these services, BB&T generates significant income by catering to the financial needs of corporations and institutions.

    Non-Interest Income Sources

    Besides its core banking and financial services, BB&T generates non-interest income from various sources. For instance, the corporation earns revenue from service charges on deposit accounts, interchange fees on debit and credit card transactions, and fees associated with mortgage origination and servicing. BB&T also generates income from wealth management and trust administration fees, as well as from investment banking advisory services.


    BB&T Corporation's revenue streams are diverse and well-balanced, encompassing traditional banking services, wealth management, insurance, capital markets, and corporate banking. By focusing on providing comprehensive financial solutions and leveraging its extensive network, BB&T continues to generate impressive revenue while meeting the evolving needs of its clients.

    BB&T Corporation Business Model Canvas Explained

    Overview of BB&T Corporation

    BB&T Corporation, now known as Truist Financial Corporation after its merger with SunTrust Banks, is one of the largest financial services holding companies in the United States. With its headquarters in Charlotte, North Carolina, BB&T Corporation offers a wide range of banking and financial services to individuals, businesses, and institutions.

    Key Partnerships

    BB&T Corporation has established strategic partnerships with various entities to enhance its business operations and customer offerings. These partnerships include collaborations with technology providers, insurance companies, investment firms, and other financial institutions. By leveraging these partnerships, BB&T Corporation can leverage external expertise, access advanced technologies, and expand its service portfolio.

    Key Activities

    The key activities of BB&T Corporation revolve around providing banking and financial services to its diverse customer base. These activities encompass traditional banking services such as deposits, loans, and mortgages, as well as investment and insurance services. BB&T Corporation also engages in risk management, compliance, and regulatory activities to ensure the stability and security of its operations.

    Key Resources

    To effectively deliver its services, BB&T Corporation relies on a range of key resources. These resources include its extensive network of physical branches and ATMs, digital banking platforms, a skilled workforce, and advanced technological infrastructure. BB&T Corporation's reputation and brand recognition are also valuable resources that contribute to its success in attracting and retaining customers.

    Value Proposition

    BB&T Corporation's value proposition lies in its commitment to providing tailored financial solutions to meet the unique needs of its customers. By offering a comprehensive suite of banking and financial services, BB&T Corporation aims to simplify the financial lives of individuals and businesses. Its emphasis on personalized customer experiences, combined with a strong focus on trust and integrity, sets BB&T Corporation apart from its competitors.

    Customer Segments

    BB&T Corporation serves a diverse range of customer segments, including individuals, small and medium-sized enterprises (SMEs), large corporations, and institutional clients. Through its retail banking services, BB&T Corporation caters to the needs of individuals and families, while its commercial banking division focuses on providing solutions for businesses of all sizes. Additionally, BB&T Corporation offers specialized services for the healthcare, real estate, and government sectors.


    BB&T Corporation utilizes various channels to deliver its services and engage with its customers. These channels include physical branch locations, online and mobile banking platforms, customer service centers, and third-party collaborations. By providing a multi-channel approach, BB&T Corporation ensures that customers can access its services conveniently and efficiently, whether through traditional in-person interactions or digital means.

    Customer Relationships

    Building strong and long-lasting customer relationships is a core aspect of BB&T Corporation's business model. Through personalized interactions, efficient problem resolution, and continuous support, BB&T Corporation aims to foster trust and loyalty among its customers. The company also invests in customer relationship management systems and processes to capture and analyze customer data, enabling it to understand customer preferences and deliver tailored financial solutions.

    Revenue Streams

    BB&T Corporation generates revenue through various sources. The primary revenue streams include interest income from loans and mortgages, fees from banking services, investment advisory fees, insurance premiums, and wealth management services. By diversifying its revenue streams, BB&T Corporation can mitigate risks associated with fluctuations in specific sectors or markets.


    The BB&T Corporation Business Model Canvas provides a comprehensive overview of how the company operates and creates value for its customers. By focusing on key partnerships, activities, resources, and customer segments, BB&T Corporation has built a strong foundation for success in the financial services industry. Through its commitment to personalized experiences, innovative solutions, and strong customer relationships, BB&T Corporation continues to thrive and adapt to the evolving needs of its customers.

    Which companies are the competitors of BB&T Corporation?

    Major Competitors

    BB&T Corporation, a financial holding company, faces competition from several major players in the banking and financial services industry. These competitors include:

    1. JPMorgan Chase & Co.: JPMorgan Chase & Co. is one of the largest banking institutions in the United States. With a wide range of financial services including retail banking, investment banking, and asset management, JPMorgan Chase competes with BB&T in various segments of the market.

    2. Bank of America Corporation: Bank of America Corporation is another major competitor of BB&T. As one of the largest banking institutions in the country, Bank of America offers a diverse range of financial services, including consumer and commercial banking, wealth management, and investment banking.

    3. Wells Fargo & Company: Wells Fargo & Company is a prominent competitor of BB&T, operating as one of the largest banks in the United States. With a focus on retail banking, mortgage lending, and commercial banking, Wells Fargo competes directly with BB&T in several key markets.

    Regional Competitors

    In addition to the major national competitors, BB&T also faces competition from various regional banks and financial institutions. These regional competitors may have a more localized presence and cater to specific geographical markets. Some notable regional competitors of BB&T include:

    1. SunTrust Banks, Inc.: SunTrust Banks, Inc. is a regional banking organization primarily serving the southeastern United States. With a focus on consumer and commercial banking, SunTrust competes with BB&T in several states where both banks have a significant presence.

    2. PNC Financial Services Group, Inc.: PNC Financial Services Group, Inc. is a diversified financial services company operating primarily in the eastern and midwestern regions of the United States. PNC competes with BB&T in areas where both banks have a considerable market share.

    3. Regions Financial Corporation: Regions Financial Corporation is a regional bank headquartered in Birmingham, Alabama. With operations in the South, Midwest, and Texas, Regions competes with BB&T in various markets, particularly in the southeastern states.

    These are just a few examples of the major and regional competitors of BB&T Corporation. The banking industry is highly competitive, and BB&T faces constant challenges from both national and local players. By understanding its competitors and their market strategies, BB&T can stay competitive and continue to provide quality financial services to its customers.

    BB&T Corporation SWOT Analysis


    BB&T Corporation has several strengths that contribute to its success in the banking industry. One of its key strengths is its strong financial position. With a solid capital base and consistently positive financial performance, BB&T is well-positioned to weather economic downturns and maintain stability.

    Another strength of BB&T is its extensive branch network. With over 1,700 branches across 15 states, the company has a significant presence in its target markets. This widespread network allows BB&T to reach a large customer base and provide convenient banking services.

    BB&T also prides itself on its customer-centric approach. The company emphasizes building strong relationships with its customers and providing personalized solutions to meet their financial needs. This focus on customer satisfaction has helped BB&T develop a loyal customer base and maintain high customer retention rates.


    Despite its strengths, BB&T Corporation also faces some weaknesses that could pose challenges to its growth and competitiveness. One major weakness is its limited international presence. While BB&T has a strong domestic presence, it has limited operations outside the United States. This puts the company at a disadvantage compared to its competitors who have a global footprint and can tap into international markets for growth opportunities.

    Another weakness of BB&T is its relatively low market share compared to some of its larger competitors. While the company has a significant presence in its target markets, it lags behind industry giants in terms of market share. This could impact BB&T's ability to compete effectively and capture a larger share of the market.

    Additionally, BB&T faces the challenge of increasing regulatory scrutiny and compliance costs. As a large financial institution, the company is subject to numerous regulations aimed at ensuring the stability and integrity of the banking system. Compliance with these regulations can be costly and time-consuming, putting pressure on BB&T's resources.


    Despite its weaknesses, BB&T Corporation has several opportunities it can leverage to drive future growth. One opportunity lies in the digital banking space. With the increasing adoption of technology in the banking industry, BB&T can invest in digital solutions to enhance its customer experience and attract tech-savvy customers. By offering innovative digital services such as mobile banking and online loan applications, BB&T can differentiate itself and gain a competitive edge.

    Another opportunity for BB&T is the potential for market consolidation. The banking industry has been experiencing a wave of mergers and acquisitions, and BB&T can explore strategic partnerships or acquisitions to expand its market presence and diversify its offerings. By integrating new businesses, BB&T can tap into new customer segments and enhance its product portfolio.

    Furthermore, BB&T can capitalize on the growing demand for sustainable and socially responsible banking. By offering environmentally friendly products and supporting community initiatives, BB&T can attract a new generation of socially conscious customers who prioritize ethical banking practices.


    BB&T Corporation also faces several threats that could impact its business operations and profitability. One significant threat is the intense competition within the banking industry. As a highly fragmented market, BB&T competes with numerous regional and national banks for customers and market share. This competition puts pressure on pricing and margins, making it challenging for BB&T to maintain profitability.

    Another threat BB&T faces is the increasing threat of cyber attacks and data breaches. As technology advances, so do the tactics of cybercriminals, and banks are prime targets for these attacks. A successful cyber attack could not only lead to financial losses but also damage BB&T's reputation and erode customer trust.

    Additionally, BB&T is exposed to economic risks and market fluctuations. A slowdown in the economy or a downturn in the housing market, for example, could negatively impact BB&T's loan portfolio and profitability. As a result, the company needs to closely monitor economic indicators and adjust its risk management strategies accordingly.

    In conclusion, BB&T Corporation has several strengths that position it well in the banking industry. However, it also faces weaknesses, such as limited international presence and lower market share compared to larger competitors. By capitalizing on opportunities in digital banking, market consolidation, and sustainable banking, BB&T can drive future growth. Nevertheless, the company must also address threats such as intense competition, cyber attacks, and economic risks to ensure its long-term success.

    Key Takeaways

    • BB&T Corporation is owned by its shareholders, who hold stocks in the company.
    • The mission statement of BB&T Corporation is to make the world a better place to live by creating economic value for customers, employees, shareholders, and communities.
    • BB&T Corporation makes money through various means, including interest income from lending activities, fees from banking services, and income from investment banking and insurance operations.
    • The Business Model Canvas of BB&T Corporation includes key elements such as customer segments, value proposition, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Competitors of BB&T Corporation include major banks such as Bank of America, Wells Fargo, JPMorgan Chase, and Citigroup.

    SWOT Analysis of BB&T Corporation:

    • Strengths: Strong market presence, diversified business lines, solid financial position.
    • Weaknesses: Dependence on interest income, limited international presence.
    • Opportunities: Expansion into new markets, technological advancements, potential mergers and acquisitions.
    • Threats: Intense competition, regulatory changes, economic downturns.


    In conclusion, BB&T Corporation is owned by its shareholders, who have a stake in the company's success. The mission statement of BB&T Corporation is to make the world a better place by helping clients achieve economic success and financial security. They strive to provide exceptional services and build strong relationships with their clients.

    BB&T Corporation makes money through various revenue streams, including interest income from lending activities, fees from banking services, investment banking, insurance premiums, and wealth management services. Their diversified business model allows them to generate consistent profits and adapt to changing market conditions.

    The Business Model Canvas provides a comprehensive overview of BB&T Corporation's key activities, resources, and partnerships. It highlights their customer-focused approach, innovative technology, and commitment to risk management. This framework helps them effectively serve their clients and drive sustainable growth.

    In terms of competition, BB&T Corporation faces competition from other banking and financial institutions such as JPMorgan Chase, Bank of America, Wells Fargo, and Citigroup. These companies also offer a wide range of financial services and have a significant market presence. BB&T Corporation strives to differentiate itself through its customer-centric approach, personalized solutions, and strong community involvement.

    Conducting a SWOT analysis for BB&T Corporation reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its strong brand reputation, extensive branch network, and diverse revenue streams. However, weaknesses such as potential regulatory challenges and limited international presence should be addressed. Opportunities for growth include expanding into new markets and leveraging technological advancements. Potential threats include intense competition, changing regulatory environment, and economic downturns.

    Overall, BB&T Corporation is a well-established financial institution that continues to evolve and adapt to the ever-changing industry landscape. With its customer-centric approach, diversified business model, and commitment to innovation, BB&T Corporation remains a strong player in the banking sector.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company website: Start by visiting the official website of the company you are interested in. Large companies often publish their SWOT analysis in their annual reports, investor presentations, or corporate social responsibility reports.

    2. Business news and financial websites: Check reputable business news websites such as Bloomberg, Reuters, Forbes, or CNBC. These websites often publish SWOT analyses or related articles on companies, especially for well-known and publicly traded companies.

    3. Market research reports: Market research firms like IBISWorld, Statista, or MarketResearch.com provide industry and company reports that often include SWOT analysis. These reports may require a subscription or purchase, but they can provide comprehensive information on various companies.

    4. Securities and Exchange Commission (SEC) filings: For publicly traded companies in the United States, you can access their SWOT analysis through the SEC's online database called EDGAR (Electronic Data Gathering, Analysis, and Retrieval system). Companies are required to file annual reports, known as Form 10-K, which often include SWOT analyses.

    5. Business databases: Libraries, universities, or professional organizations often provide access to business databases like Business Source Complete, ProQuest, or Factiva. These databases include academic journals, trade publications, and reports where you can find SWOT analyses.

    6. Consultancy and research firms: Companies such as McKinsey, PwC, Deloitte, or Bain & Company often publish industry reports or whitepapers that may contain SWOT analyses of specific companies or industries. Check their websites or search for their published research.

    Remember that a SWOT analysis is not always readily available for every company, especially for smaller or privately held companies. In such cases, it may be necessary to conduct your own analysis based on the available information.

    What are company SWOT analysis weaknesses examples?

    Some examples of weaknesses in a company SWOT analysis could include:

    1. Lack of brand recognition: The company may struggle to differentiate itself from competitors and may not have a strong brand identity or awareness among its target market.

    2. Limited financial resources: Insufficient funding or limited access to capital may hinder the company's ability to invest in research and development, marketing, or expansion.

    3. Ineffective management: Poor leadership or lack of experienced management can result in a disorganized or uncoordinated approach to business operations.

    4. High employee turnover: If the company struggles to retain skilled and talented employees, it may face disruptions in workflow, decreased productivity, and increased costs associated with recruiting and training new staff.

    5. Weak supply chain: A company with a weak supply chain may experience delays in obtaining raw materials or components, leading to production bottlenecks or increased costs.

    6. Dependence on a single product or customer: If a company heavily relies on a single product or customer, it becomes vulnerable to market fluctuations or the loss of that customer, which could significantly impact its revenue and profitability.

    7. Limited market reach: The company may have difficulty expanding into new markets or reaching a broader customer base due to geographical constraints, lack of distribution channels, or inadequate marketing strategies.

    8. Outdated technology or infrastructure: If the company's technology or infrastructure is outdated, it may struggle to keep up with competitors and meet customer expectations in terms of efficiency, speed, or quality.

    9. Regulatory compliance issues: Companies that operate in highly regulated industries may face challenges in complying with complex regulations, which can result in fines, legal disputes, or reputational damage.

    10. Weak online presence: In today's digital era, a weak online presence, such as an outdated website or limited social media presence, can hinder the company's ability to connect with customers, generate leads, or compete in the online marketplace.

    Which companies have a SWOT analysis?

    Many companies have a SWOT analysis available, either publicly or internally. Some examples of companies that have publicly available SWOT analyses include:

    1. Apple Inc.
    2. Amazon.com Inc.
    3. The Coca-Cola Company
    4. Microsoft Corporation
    5. Tesla, Inc.
    6. Google (Alphabet Inc.)
    7. Walmart Inc.
    8. McDonald's Corporation
    9. Procter & Gamble Co.
    10. Nike, Inc.

    Please note that SWOT analyses are often conducted internally by companies and may not always be publicly available.

    What does a SWOT analysis do for a company?

    A SWOT analysis is a strategic planning tool that helps a company identify its strengths, weaknesses, opportunities, and threats. It provides a comprehensive overview of the internal and external factors that can impact the organization's performance. Here are some specific benefits of a SWOT analysis for a company:

    1. Identifying strengths: It helps the company identify its core competencies, unique advantages, and areas of excellence. This knowledge can be used to leverage strengths and build upon them to gain a competitive edge.

    2. Recognizing weaknesses: It highlights areas where the company may be lacking or underperforming compared to competitors. By understanding weaknesses, a company can take measures to address them and improve its overall performance.

    3. Discovering opportunities: It enables the company to identify potential market trends, customer needs, or business opportunities that it can capitalize on. This can help in developing new products, expanding into new markets, or adopting innovative strategies.

    4. Assessing threats: A SWOT analysis also identifies potential threats or challenges that the company may face, such as new competitors, changing regulations, or economic factors. By being aware of these threats, the company can develop strategies to mitigate risks and protect its market position.

    5. Strategic decision-making: The insights gained from a SWOT analysis help in making informed strategic decisions. It provides a structured framework for evaluating different options, setting priorities, and aligning resources to achieve the company's goals.

    Overall, a SWOT analysis helps a company gain a better understanding of its internal capabilities and external environment, enabling it to make more effective strategic choices and improve its overall performance and competitiveness.

    Want to create a presentation now?

    • instantly

      Instantly Create A Deck

      Let PitchGrade do this for me

    • smile

      Hassle Free

      We will create your text and designs for you. Sit back and relax while we do the work.

    Explore More Content