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Company > Baxter International: Business Model, SWOT Analysis, and Competitors 2023

Baxter International: Business Model, SWOT Analysis, and Competitors 2023

Published: Mar 27, 2023

Inside This Article


    In this blog article, we will delve into Baxter International, a leading global healthcare company. We will explore its business model, which focuses on providing innovative medical products and services to improve patient care. Additionally, a SWOT analysis will be conducted to assess the company's strengths, weaknesses, opportunities, and threats in the dynamic healthcare industry. Lastly, we will examine Baxter International's key competitors in 2023, offering insights into the competitive landscape and future market trends.

    What You Will Learn:

    • Who owns Baxter International and the significance of its ownership structure
    • The mission statement of Baxter International and its impact on the company's operations
    • How Baxter International generates revenue and the key components of its business model
    • An in-depth explanation of Baxter International's Business Model Canvas and its implications for the company's success
    • The major competitors of Baxter International in the healthcare industry and their potential impact on the company's market position
    • A comprehensive SWOT analysis of Baxter International, highlighting its strengths, weaknesses, opportunities, and threats

    Who owns Baxter International?

    Major Shareholders

    Baxter International, a global healthcare company, is publicly traded on the New York Stock Exchange (NYSE) under the ticker symbol BAX. As a result, the ownership of Baxter International is dispersed among various institutional and individual investors. Let's take a closer look at some of the major shareholders of the company:

    1. Vanguard Group Inc.: Vanguard Group Inc. holds the largest stake in Baxter International, owning approximately 8.5% of the company's outstanding shares. This investment management company is known for its diversified portfolio and large-scale presence in the market.

    2. BlackRock Inc.: BlackRock Inc., another prominent investment management firm, is the second-largest shareholder of Baxter International. With around 7.5% ownership of the company, BlackRock Inc. plays a significant role in shaping the company's ownership structure.

    3. State Street Corporation: State Street Corporation, a leading financial services provider, holds a substantial stake in Baxter International, owning approximately 6.5% of the company's shares. As a custodian and asset manager, State Street is responsible for managing investments on behalf of its clients, including ownership in various companies like Baxter International.

    Insider Ownership

    In addition to institutional investors, Baxter International also has significant insider ownership. Insiders include company executives, directors, and employees who have acquired shares of the company. Their ownership aligns their interests with the success of the company. Notable insiders with substantial ownership in Baxter International include:

    1. José E. Almeida: José E. Almeida serves as the Chairman and Chief Executive Officer of Baxter International. He holds a significant amount of company stock, demonstrating his confidence in the company's future and aligning his interests with shareholders.

    2. Giuseppe Accogli: Giuseppe Accogli is the Senior Vice President and President of the Americas for Baxter International. He also possesses a notable ownership stake, reflecting his commitment to the company's growth and success.

    3. Brian J. Stevens: Brian J. Stevens serves as the Senior Vice President and Chief Financial Officer of Baxter International. As a key member of the company's management team, he has a substantial ownership interest in the company.


    While Baxter International is owned by a diverse group of institutional and individual investors, Vanguard Group Inc., BlackRock Inc., and State Street Corporation are the major shareholders. Additionally, the company's executives and key personnel also hold significant ownership stakes. This broad ownership structure reflects the confidence and commitment of both institutional investors and insiders to the success of Baxter International.

    What is the mission statement of Baxter International?

    Baxter International's Mission Statement

    Baxter International, a leading global healthcare company, is dedicated to saving and sustaining lives. Their mission statement reflects their commitment to improving patient care and enhancing healthcare outcomes worldwide.

    As stated in their official mission statement, Baxter International aims to "provide innovative and cost-effective healthcare solutions that enable healthcare professionals to better treat their patients." This mission statement highlights the company's focus on developing and delivering advanced medical products and therapies that address critical needs in various therapeutic areas.

    Baxter International's mission statement emphasizes the importance of collaboration and partnerships with healthcare providers to ensure optimal patient care. They strive to support healthcare professionals by offering reliable, high-quality products designed to meet the unique demands of different clinical settings.

    In alignment with their mission, Baxter International is dedicated to continuous research and development, investing in cutting-edge technologies and exploring new treatment modalities. By doing so, they aim to pioneer breakthrough solutions that advance medical science and improve patient outcomes.

    Moreover, Baxter International's mission statement emphasizes their commitment to sustainability and corporate responsibility. They strive to integrate environmental stewardship, ethical business practices, and social responsibility into their operations, ensuring that the company's growth is both sustainable and beneficial for society.

    In summary, Baxter International's mission statement encapsulates their dedication to saving and sustaining lives through innovative healthcare solutions, collaboration with healthcare professionals, continuous research and development, and a commitment to sustainability and corporate responsibility.

    How does Baxter International make money?

    Sales of Medical Products and Devices

    One of the primary ways Baxter International generates revenue is through the sales of its extensive range of medical products and devices. The company offers a diverse portfolio that includes intravenous (IV) solutions, dialysis machines, surgical products, and pharmaceuticals, among others. These products are utilized by healthcare professionals worldwide to provide critical care and treatment to patients.

    Baxter's IV solutions, such as saline and dextrose, are commonly used to deliver fluids and medications directly into a patient's bloodstream. The company's dialysis machines and related products are essential for patients suffering from kidney failure, enabling them to undergo regular dialysis treatments to filter waste products and excess fluid from their blood.

    In addition, Baxter International manufactures and sells a variety of surgical products, such as anesthesia drugs, surgical instruments, and advanced hemostats. These products play a crucial role in surgical procedures, ensuring patient safety and facilitating effective surgical interventions.

    Furthermore, Baxter's pharmaceuticals segment contributes significantly to the company's revenue. It offers a range of medications and therapies used to treat various conditions, including hemophilia, immune deficiencies, and other chronic diseases. These pharmaceutical products are often vital for patients' well-being and require ongoing usage, providing a recurring revenue stream for Baxter International.

    Services and Support

    Apart from selling medical products and devices, Baxter International also generates revenue through its services and support offerings. The company provides comprehensive technical support, training, and maintenance services for its products. This ensures that healthcare professionals can effectively utilize Baxter's equipment and maximize its performance, ultimately leading to positive patient outcomes.

    Baxter's service agreements and contracts provide customers with ongoing support, regular maintenance, and troubleshooting assistance. These services help to establish long-term relationships with healthcare facilities, ensuring customer satisfaction and loyalty. By offering reliable and efficient support, Baxter International can generate recurring revenue from service contracts.

    Licensing and Collaborations

    Additionally, Baxter International engages in licensing agreements and collaborations with other companies in the healthcare industry. These partnerships allow the company to expand its product portfolio, access new markets, and leverage the expertise of other organizations.

    Through licensing agreements, Baxter can acquire the rights to market and sell products developed by third-party companies. Such collaborations often involve innovative medical technologies or therapies that complement Baxter's existing offerings. By expanding its product range through licensing, Baxter International can tap into new revenue streams and provide customers with a broader selection of medical solutions.

    Collaborations with other healthcare companies also enable Baxter to combine resources, knowledge, and research capabilities to develop advanced medical technologies. These joint ventures can result in the creation of groundbreaking products that address unmet medical needs. This not only drives revenue growth for Baxter but also supports advancements in patient care.

    In conclusion, Baxter International primarily generates revenue through the sales of its medical products and devices, including IV solutions, dialysis machines, and surgical products. The company also offers services and support to ensure the optimal performance of its equipment, creating recurring revenue streams. Additionally, Baxter engages in licensing and collaborations to expand its product portfolio and drive innovation, further contributing to its revenue generation.

    Baxter International Business Model Canvas Explained


    The Business Model Canvas (BMC) is a strategic management tool that provides a visual representation of a company's business model. It consists of nine essential building blocks that help in understanding the key aspects of a business and how they work together to create value. In this blog post, we will explore the Baxter International Business Model Canvas and gain insights into how this global healthcare company operates.

    Key Partnerships

    Baxter International, a leading medical products and services provider, relies on strategic partnerships to enhance its business model. The company collaborates with healthcare providers, research institutions, and other industry experts to develop innovative solutions. By leveraging the expertise and resources of its partners, Baxter is able to create value for its customers and expand its market reach.

    Key Activities

    Baxter International's key activities revolve around developing, manufacturing, and marketing a wide range of medical products and therapies. The company invests heavily in research and development to continuously innovate and improve its offerings. Additionally, Baxter focuses on maintaining high-quality manufacturing processes to ensure the safety and efficacy of its products.

    Key Resources

    The key resources of Baxter International include its manufacturing facilities, research and development centers, and a highly skilled workforce. The company's extensive network of distribution channels enables it to reach healthcare facilities worldwide. Moreover, Baxter's strong brand reputation and intellectual property rights contribute to its competitive advantage in the healthcare industry.

    Value Proposition

    Baxter International's value proposition lies in its commitment to improving patient outcomes and enabling healthcare professionals to deliver high-quality care. The company provides a diverse portfolio of products and therapies designed to address a wide range of medical conditions. Baxter's focus on safety, efficacy, and innovation ensures that its customers receive reliable and effective solutions that meet their unique needs.

    Customer Relationships

    Baxter International values strong customer relationships, which are built on trust, support, and collaboration. The company engages with healthcare professionals through direct sales, training programs, and technical support. Baxter also seeks feedback from customers to continuously improve its products and services, ensuring that it remains responsive to their evolving needs.


    Baxter International employs a multichannel distribution strategy to reach its customers effectively. The company utilizes direct sales teams, distributors, and online platforms to distribute its products and therapies. This diverse channel portfolio allows Baxter to cater to the varying preferences of its customers and ensures broad market coverage.

    Customer Segments

    Baxter International serves a diverse range of customer segments within the healthcare industry. Its customers include hospitals, clinics, dialysis centers, and home healthcare providers. The company's products and therapies cater to patients with chronic conditions, acute illnesses, and those in need of critical care. By addressing the specific needs of each customer segment, Baxter maximizes its market potential.

    Cost Structure

    Baxter International's cost structure primarily comprises research and development expenses, manufacturing costs, and sales and marketing expenses. The company invests significantly in R&D to drive innovation and maintain a competitive edge. Additionally, Baxter incurs costs related to manufacturing high-quality products and therapies, as well as marketing efforts to promote its offerings.

    Revenue Streams

    Baxter International generates revenue through the sale of its medical products and therapies. The company offers a diverse range of products, including intravenous solutions, renal therapies, surgical products, and pharmaceuticals. Baxter's revenue streams are also supported by its service offerings, such as technical support and training programs. By diversifying its revenue streams, the company minimizes risks and ensures long-term financial sustainability.


    The Baxter International Business Model Canvas provides a comprehensive overview of how the company operates and creates value within the healthcare industry. By understanding the key building blocks of Baxter's business model, we can appreciate the strategic decisions and partnerships that contribute to its success. With a focus on innovation, customer-centricity, and strong relationships, Baxter continues to play a vital role in improving patient outcomes and advancing healthcare globally.

    Which companies are the competitors of Baxter International?

    Major Competitors of Baxter International

    Baxter International, a leading global medical products and services company, operates in a highly competitive industry. The company faces competition from several major players who offer similar products and solutions. Here are some of the key competitors of Baxter International:

    1. Johnson & Johnson (J&J): J&J is a multinational healthcare company that operates through various segments, including pharmaceuticals, medical devices, and consumer health. With a diverse portfolio of products and a strong global presence, J&J competes with Baxter International in areas such as infusion systems, renal care, and pharmaceuticals.

    2. Fresenius Medical Care: A global leader in dialysis products and services, Fresenius Medical Care is a significant competitor of Baxter International in the renal care segment. The company offers a comprehensive range of dialysis machines, disposables, and related services, posing a challenge to Baxter's market share in this area.

    3. Medtronic: As a leading medical technology company, Medtronic competes with Baxter International in multiple segments, including infusion systems, surgical products, and advanced wound care. With its innovative products and strong research capabilities, Medtronic presents a formidable challenge to Baxter's growth in these areas.

    4. Becton, Dickinson and Company (BD): BD is a global medical technology company that specializes in medication management, diagnostic systems, and biosciences. In certain areas, such as infusion pumps and medication management systems, BD competes with Baxter International by offering similar solutions to healthcare providers.

    5. Cardinal Health: Cardinal Health is a prominent healthcare services and products company that operates in various segments, including pharmaceuticals, medical products, and distribution services. In areas like pharmaceutical manufacturing and distribution, Cardinal Health competes with Baxter International, providing alternative options to customers.

    6. Stryker Corporation: With a focus on orthopedics, medical and surgical, and neurotechnology products, Stryker Corporation is a competitor of Baxter International in certain surgical and medical device segments. The company's innovative offerings and wide-ranging product portfolio make it a key rival in the industry.

    Competitive landscape analysis is crucial for Baxter International to stay ahead in the market and maintain its position as a global leader in the healthcare sector. By understanding the strategies and offerings of these major competitors, Baxter can identify opportunities for differentiation, innovation, and expansion, ensuring continued success in the highly competitive healthcare market.

    Baxter International SWOT Analysis


    • Global presence: Baxter International operates in over 100 countries, giving it a strong global footprint. This allows the company to reach a wide customer base and tap into diverse markets.
    • Strong product portfolio: The company offers a wide range of products and services in the healthcare industry, including pharmaceuticals, medical devices, and biotechnology. This diverse product portfolio helps Baxter International cater to various customer needs and generates multiple revenue streams.
    • Innovation and research capabilities: Baxter International has a strong focus on innovation and invests significantly in research and development. This enables the company to develop and introduce new products, stay ahead of competitors, and address evolving customer demands.
    • Established brand reputation: Baxter International has a long-standing history in the healthcare industry and has built a strong brand reputation over the years. The company is known for its high-quality products, reliability, and commitment to patient care. This brand reputation gives Baxter International a competitive advantage in the market.


    • Dependence on a few key products: Despite having a diverse product portfolio, Baxter International relies heavily on a few key products for a significant portion of its revenue. This dependence increases the company's vulnerability to market fluctuations and regulatory changes related to these specific products.
    • Limited presence in emerging markets: While Baxter International has a strong global presence, its penetration in emerging markets is relatively limited. This restricts the company's growth potential in rapidly developing economies with a rising demand for healthcare products and services.
    • Pricing pressures: The healthcare industry is subject to intense pricing pressures, and Baxter International is not immune to this. The company faces challenges in maintaining competitive pricing while ensuring profitability, especially in the face of increasing competition and cost constraints in healthcare systems worldwide.


    • Growing demand for home healthcare: The increasing preference for home healthcare services presents an opportunity for Baxter International to develop and market products tailored for this market segment. This includes products like infusion pumps, dialysis machines, and nutritional therapies that can be used in a home setting.
    • Expansion into emerging markets: Baxter International has the opportunity to expand its presence in emerging markets, where there is a growing middle class and increasing healthcare spending. By targeting these markets and adapting its products to local needs, the company can tap into new revenue streams and gain a competitive edge.
    • Technological advancements: The rapid advancements in technology offer opportunities for Baxter International to develop innovative products and solutions. This includes leveraging digital health technologies, artificial intelligence, and telehealth to enhance patient care, improve operational efficiency, and differentiate itself in the market.


    • Regulatory challenges: The healthcare industry is highly regulated, and Baxter International faces the risk of changes in regulations that could impact its operations, product approvals, and pricing strategies. Compliance with evolving regulations is crucial to avoid legal and financial consequences.
    • Intense competition: Baxter International operates in a competitive market, with numerous global and local players. The company faces the risk of losing market share to competitors who offer similar products and services or have a competitive advantage in terms of pricing, innovation, or brand reputation.
    • Healthcare cost containment: Governments and healthcare systems worldwide are under pressure to contain rising healthcare costs. This can lead to pricing pressures, reimbursement cuts, or restrictions on the use of certain products or therapies. Baxter International needs to adapt to these cost containment measures and demonstrate the value of its products and services to maintain profitability.

    Key Takeaways

    • Baxter International is a publicly traded company, so it is owned by its shareholders.

    • The mission statement of Baxter International is to save and sustain lives by providing innovative healthcare solutions.

    • Baxter International generates revenue through the sales of its medical products and services, including pharmaceuticals, renal care therapies, and hospital equipment.

    • The Business Model Canvas of Baxter International highlights its key activities, key partners, customer segments, and cost structure, among other important aspects.

    • Some of the competitors of Baxter International include Johnson & Johnson, Medtronic, and Fresenius Medical Care.

    • Baxter International's strengths lie in its innovative healthcare solutions, strong brand reputation, and global presence.

    • However, the company faces challenges such as intense competition, regulatory risks, and potential supply chain disruptions.

    • Opportunities for Baxter International include the growing demand for healthcare products and services, as well as potential mergers and acquisitions.

    • Threats to the company include changing healthcare regulations, increasing pricing pressure, and technological advancements by competitors.


    In conclusion, Baxter International is a global healthcare company that specializes in medical devices, pharmaceuticals, and biotechnology. The company is publicly traded, meaning it is owned by its shareholders.

    The mission statement of Baxter International is to save and sustain lives by providing innovative healthcare solutions. This mission drives the company's commitment to developing and delivering products and therapies that improve patient outcomes.

    Baxter International generates its revenue through various channels. The company primarily makes money by selling its medical devices and pharmaceutical products to hospitals, clinics, and healthcare providers worldwide. Additionally, Baxter International offers contract manufacturing services and licensing agreements, which further contribute to its revenue streams.

    To understand Baxter International's business model, the Business Model Canvas provides a useful framework. The canvas reveals that the company focuses on key activities such as research and development, manufacturing, sales and distribution, and customer support. Baxter International also emphasizes partnerships and collaborations to enhance its product portfolio and expand its market reach.

    When examining the competitive landscape, several companies emerge as competitors to Baxter International. Some of the notable competitors include Johnson & Johnson, Medtronic, Fresenius Medical Care, and Becton, Dickinson and Company. These companies operate in similar healthcare sectors and strive to develop innovative solutions for patient care.

    Finally, conducting a SWOT analysis sheds light on Baxter International's strengths, weaknesses, opportunities, and threats. The company's strengths lie in its extensive product portfolio, global presence, and strong research and development capabilities. However, weaknesses such as regulatory challenges and dependence on external suppliers exist. Opportunities for Baxter International include emerging markets and technological advancements, while threats come from intense competition and changing healthcare regulations.

    Overall, Baxter International has established itself as a leading player in the healthcare industry, driven by its mission to save and sustain lives. With a strong business model and a focus on innovation, the company continues to navigate the competitive landscape while addressing emerging opportunities and challenges.


    What are the 5 elements of SWOT analysis?

    The 5 elements of SWOT analysis are:

    1. Strengths: These are the internal factors that give an organization an advantage over its competitors. Strengths can include unique resources, expertise, strong brand recognition, or a loyal customer base.

    2. Weaknesses: These are the internal factors that put an organization at a disadvantage compared to its competitors. Weaknesses can include a lack of resources, outdated technology, poor customer service, or a weak brand image.

    3. Opportunities: These are external factors that have the potential to benefit an organization. Opportunities can arise from changes in the market, new technology, emerging trends, or gaps in the competition.

    4. Threats: These are external factors that have the potential to harm an organization. Threats can include new competitors, changing regulations, economic downturns, or shifts in consumer preferences.

    5. Trends: While not traditionally included as a part of SWOT analysis, trends can provide valuable insights into the external factors that may impact an organization's strengths, weaknesses, opportunities, and threats. Analyzing trends helps organizations stay proactive and adapt to changes in the market.

    What is Baxter International competitive advantage?

    Baxter International's competitive advantage lies in several key areas:

    1. Strong R&D capabilities: Baxter invests heavily in research and development, allowing them to develop innovative and technologically advanced products. This enables them to stay ahead of competitors and meet the evolving needs of customers.

    2. Diversified product portfolio: Baxter has a diverse range of products in the healthcare sector, including medical devices, pharmaceuticals, and biotechnology products. This wide portfolio helps them cater to various healthcare needs and reduces dependence on any single product or market.

    3. Global presence: Baxter operates in over 100 countries worldwide, giving them a strong global presence. This allows them to leverage economies of scale, reach a wide customer base, and adapt to changing market dynamics in different regions.

    4. Strong distribution network: Baxter has an extensive distribution network that enables them to efficiently deliver products to customers. This network ensures timely availability of their products and helps maintain strong customer relationships.

    5. Focus on patient care: Baxter's mission is to save and sustain lives. They prioritize patient care and safety, which helps build trust with healthcare professionals and end-users. This focus on patient care gives them a competitive advantage in the healthcare industry.

    6. Strong brand reputation: Baxter has built a strong brand reputation over the years, known for their quality and reliable products. This reputation enhances customer loyalty and trust, giving them a competitive edge over other companies in the market.

    Overall, Baxter International's competitive advantage stems from their strong R&D capabilities, diversified product portfolio, global presence, strong distribution network, focus on patient care, and a reputable brand.

    What is international SWOT analysis?

    International SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or organization in the context of its international operations or expansion. It considers both internal and external factors that may impact the organization's ability to compete and succeed in a global market. This analysis helps identify the organization's competitive advantages, areas of improvement, potential growth opportunities, and potential risks or challenges it may face in the international market. It provides insights and guidance for developing effective strategies and making informed decisions regarding international business operations.

    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company's official website: Many companies publish their SWOT analysis on their official websites, especially if they are publicly traded or have an investor relations section. Look for sections like "About Us," "Investor Relations," or "Company Profile" where they may provide detailed information about their strengths, weaknesses, opportunities, and threats.

    2. Business databases: Online business databases such as Bloomberg, Hoovers, or MarketLine provide SWOT analyses and other company information. These databases often require a subscription or access through a library or educational institution.

    3. Industry reports and market research: Market research firms and industry-specific organizations often conduct SWOT analyses on companies within their respective sectors. Reports from these sources can be found through market research platforms like Statista, IBISWorld, or Research and Markets. Some reports may require a purchase or subscription.

    4. News articles and press releases: News outlets often analyze companies and provide SWOT analysis in their articles or press releases. Searching for news articles related to the company you are interested in can provide valuable insights and SWOT analysis.

    5. Business and financial publications: Magazines and journals like Forbes, Fortune, Harvard Business Review, or industry-specific publications often feature SWOT analyses or comprehensive articles about companies. These publications can be found online or in libraries.

    6. Online search engines: Conducting a simple online search with the company's name followed by "SWOT analysis" can sometimes yield results. However, be cautious of the sources and their credibility, as anyone can publish SWOT analyses online.

    Remember, while SWOT analysis can provide valuable information, it is essential to consider multiple sources and perspectives to get a comprehensive understanding of a company's strengths, weaknesses, opportunities, and threats.

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