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Company > Bassett Furniture Industries Inc: Business Model, SWOT Analysis, and Competitors 2023

Bassett Furniture Industries Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Apr 28, 2023

Inside This Article


    In this blog article, we will take a closer look at Bassett Furniture Industries Inc, a renowned American manufacturer and retailer of home furnishings. We will delve into their business model, examining how they have successfully positioned themselves in the market. Additionally, we will conduct a thorough SWOT analysis to evaluate their strengths, weaknesses, opportunities, and threats. Lastly, we will explore their top competitors in the industry, providing insights into the competitive landscape Bassett Furniture faces as we head into 2023.

    What You Will Learn:

    • Who owns Bassett Furniture Industries Inc and the significance of ownership in a company's success.
    • The mission statement of Bassett Furniture Industries Inc and its implications for the company's goals and values.
    • How Bassett Furniture Industries Inc generates revenue and the various income streams that contribute to its financial success.
    • An in-depth explanation of the Business Model Canvas, highlighting how it applies to Bassett Furniture Industries Inc and its operations.
    • Insight into the key competitors of Bassett Furniture Industries Inc and the industry landscape in which it operates.
    • A comprehensive SWOT analysis of Bassett Furniture Industries Inc, examining its strengths, weaknesses, opportunities, and threats to gain a deeper understanding of its market position and potential challenges.

    Who owns Bassett Furniture Industries Inc?

    The majority shareholders

    Bassett Furniture Industries Inc., a leading manufacturer and retailer of home furnishings, has a diverse ownership structure. As of the latest available information, the majority shareholders of the company are institutional investors. These investors include well-known mutual funds, pension funds, and investment firms.

    One of the largest institutional shareholders is BlackRock Inc., an investment management corporation that holds a significant stake in Bassett Furniture Industries Inc. Other notable institutional investors with significant ownership in the company include The Vanguard Group and Dimensional Fund Advisors LP.

    These institutional investors typically manage large pools of capital on behalf of their clients and investors. Their ownership in Bassett Furniture Industries Inc. reflects their confidence in the company's financial performance and growth prospects.

    Family ownership

    While institutional investors hold a majority stake in Bassett Furniture Industries Inc., it is worth noting that the Bassett family still retains a significant ownership interest. The Bassett family has a long-standing history with the company, dating back to its founding in 1902.

    The family's involvement in the business has spanned multiple generations, with several family members serving in executive roles within the company. The Bassett family's continued ownership demonstrates their commitment to the company's success and their belief in its long-term potential.

    Employee ownership

    In addition to institutional and family ownership, Bassett Furniture Industries Inc. also has an employee stock ownership plan (ESOP) in place. ESOPs are designed to provide employees with an ownership stake in the company, fostering a sense of loyalty, engagement, and long-term commitment.

    Through the ESOP, eligible employees have the opportunity to acquire shares of the company's stock, either through direct purchases or as part of their compensation packages. This not only aligns the interests of employees with those of shareholders but also allows them to benefit from the company's success.

    The presence of employee ownership in Bassett Furniture Industries Inc. highlights the company's commitment to its workforce and the belief that employee engagement and ownership can drive long-term value creation.


    The ownership of Bassett Furniture Industries Inc. is a blend of institutional investors, the Bassett family, and employee ownership. This diversified ownership structure reflects the company's strong reputation and the confidence of various stakeholders in its future prospects. As the company continues to grow and innovate, its ownership structure will likely evolve, but the commitment to delivering quality home furnishings remains unchanged.

    What is the mission statement of Bassett Furniture Industries Inc?

    The Mission Statement of Bassett Furniture Industries Inc.

    Bassett Furniture Industries Inc. is a renowned name in the furniture industry, known for its commitment to quality craftsmanship and timeless designs. The company's mission statement reflects its dedication to providing customers with exceptional furniture that enhances their lifestyles.

    The mission statement of Bassett Furniture Industries Inc. can be summarized as follows:

    "To create beautiful, functional, and enduring furniture that enriches the lives of our customers."

    This mission statement emphasizes the company's focus on three key aspects: beauty, functionality, and longevity. Bassett Furniture aims to produce furniture that not only looks aesthetically pleasing but also serves a purpose and remains durable over time.

    By prioritizing beauty, the company ensures that their furniture pieces are visually appealing and capable of adding elegance and style to any space. Bassett Furniture understands that furniture is not merely utilitarian but also plays a significant role in enhancing the overall ambiance and atmosphere of a room.

    Functionality is another crucial aspect highlighted in the mission statement. Bassett Furniture emphasizes the importance of creating furniture that serves its intended purpose effectively. Whether it is a comfortable sofa for relaxation or a sturdy dining table for family gatherings, the company strives to design and manufacture furniture that meets the functional needs of their customers.

    Lastly, Bassett Furniture is committed to producing enduring furniture. The company understands that investing in furniture is a long-term decision for customers, and therefore, durability is of utmost importance. Bassett Furniture aims to create furniture that withstands the test of time, ensuring that customers can enjoy their purchases for years to come.

    Overall, Bassett Furniture Industries Inc.'s mission statement showcases its dedication to producing furniture that is not only visually appealing but also functional and long-lasting. By adhering to this mission, the company continues to establish itself as a trusted brand in the furniture industry, delivering products that enrich the lives of their customers.

    How does Bassett Furniture Industries Inc make money?

    Revenue streams

    Bassett Furniture Industries Inc, a leading furniture manufacturer and retailer, generates its revenue through multiple streams. These include:

    Manufacturing and wholesale

    Bassett operates its own manufacturing facilities, where it produces a wide range of furniture products. By manufacturing its own merchandise, the company maintains control over quality, design, and cost, allowing them to offer competitive prices to customers. Additionally, Bassett also operates as a wholesaler, supplying furniture to other retailers, both domestically and internationally. This segment of the business contributes significantly to the company's revenue.

    Retail sales

    Bassett Furniture Industries Inc operates a network of retail stores across the United States. These stores showcase their extensive collection of furniture, including bedroom sets, dining room tables, sofas, and more. The retail stores serve as a direct channel for customers to purchase Bassett's products. The company's strong brand reputation, combined with a focus on customer experience, helps drive sales through its retail outlets.


    With the rise of online shopping, Bassett Furniture has embraced e-commerce as an additional revenue stream. The company operates an extensive online store, allowing customers to browse and purchase furniture conveniently from their homes. Through its e-commerce platform, Bassett expands its reach beyond physical store locations, capturing a broader market share and attracting customers who prefer online shopping. The e-commerce segment has become increasingly important for the company's revenue growth.

    Interior design services

    In addition to selling furniture, Bassett offers interior design services to its customers. The company employs skilled designers who help customers create personalized and aesthetically pleasing living spaces. These services include in-home consultations, space planning, and product selection guidance. By providing interior design expertise, Bassett enhances the overall customer experience and generates additional revenue through service fees.


    Bassett Furniture Industries Inc also generates revenue through licensing agreements. The company licenses its brand and designs to other manufacturers and retailers, allowing them to produce and sell furniture products under the Bassett brand name. Licensing provides a passive income stream for Bassett, as it earns royalties or fees from licensed partners without directly being involved in the manufacturing or sale of these products.


    Bassett Furniture Industries Inc employs a diverse range of revenue streams to generate income. By manufacturing and wholesaling its products, operating retail stores and an online platform, providing interior design services, and engaging in licensing agreements, the company maximizes its revenue potential. This multi-faceted approach enables Bassett to reach a broad customer base and maintain a competitive edge in the highly competitive furniture industry.

    Bassett Furniture Industries Inc Business Model Canvas Explained


    The Business Model Canvas is a strategic management tool that helps businesses visualize and analyze their business model. In this section, we will explore the Business Model Canvas of Bassett Furniture Industries Inc, a renowned furniture manufacturer and retailer. By understanding their business model, we can gain insights into how Bassett Furniture Industries Inc creates, delivers, and captures value in the furniture industry.

    Key Partnerships

    Bassett Furniture Industries Inc has established key partnerships to strengthen their business model. They collaborate with suppliers and manufacturers to ensure the availability of high-quality materials for their products. Additionally, they work closely with designers and architects to create innovative and appealing furniture designs. These partnerships enable Bassett Furniture Industries Inc to maintain a competitive edge in the market and offer a wide range of products to their customers.

    Key Activities

    The key activities of Bassett Furniture Industries Inc revolve around the design, manufacturing, and retailing of furniture. They invest heavily in research and development to create unique and customer-centric designs. Their manufacturing facilities employ skilled craftsmen who meticulously craft the furniture pieces. Furthermore, Bassett Furniture Industries Inc operates an extensive network of retail stores where customers can experience their furniture firsthand and make informed purchasing decisions.

    Key Resources

    To support their key activities, Bassett Furniture Industries Inc relies on several key resources. Their talented team of designers and craftsmen are crucial assets that contribute to the creation of high-quality furniture. The company also invests in state-of-the-art manufacturing facilities and equipment to ensure efficient production processes. Additionally, their strong relationships with suppliers and manufacturers provide them with a steady supply of quality materials.

    Value Proposition

    Bassett Furniture Industries Inc offers a unique value proposition to its customers. They provide well-designed, durable, and comfortable furniture that adds aesthetic value to any space. Their products cater to a wide range of customer preferences, from traditional to contemporary styles. By prioritizing quality and customer satisfaction, Bassett Furniture Industries Inc aims to enhance the overall experience of their customers and exceed their expectations.

    Customer Segments

    Bassett Furniture Industries Inc targets a diverse range of customer segments. They serve individual consumers who are looking to furnish their homes with stylish and durable furniture. Additionally, they cater to interior designers and architects who seek high-quality furniture solutions for their projects. By understanding the unique needs and preferences of different customer segments, Bassett Furniture Industries Inc tailors their products and services to meet their demands effectively.


    Bassett Furniture Industries Inc utilizes multiple channels to reach and engage their customers. They operate a network of retail stores across the country, providing customers with a physical space to explore their furniture offerings. Additionally, they have an online presence through their e-commerce platform, allowing customers to browse and purchase furniture conveniently. Furthermore, Bassett Furniture Industries Inc works closely with interior designers and architects, leveraging their expertise to reach a wider audience and establish brand recognition.

    Revenue Streams

    The primary revenue stream for Bassett Furniture Industries Inc stems from the sales of their furniture products. They generate revenue through both their retail stores and online platform. Additionally, they offer complementary services such as delivery and installation, which contribute to their overall revenue. By providing high-quality products and exceptional customer service, Bassett Furniture Industries Inc aims to build customer loyalty and generate repeat business.


    By examining Bassett Furniture Industries Inc's Business Model Canvas, we can appreciate the intricate network of activities, resources, and partnerships that drive their success in the furniture industry. Their commitment to design excellence, customer satisfaction, and strategic collaborations has positioned them as a leading player in the market. Understanding their business model allows us to gain valuable insights and learn from their approach to creating, delivering, and capturing value.

    Which companies are the competitors of Bassett Furniture Industries Inc?

    Overview of Bassett Furniture Industries Inc.

    Before diving into the competitors of Bassett Furniture Industries Inc., it's essential to understand the company itself. Bassett Furniture Industries Inc. is a leading manufacturer and retailer of home furnishing products, specializing in custom furniture and upholstery. With its headquarters in Bassett, Virginia, the company has a rich history dating back to 1902.

    Competitors in the Furniture Industry

    The furniture industry is highly competitive, with numerous players vying for market share. While Bassett Furniture Industries Inc. has established itself as a prominent brand in the industry, it faces stiff competition from several key competitors. Let's take a closer look at some of them:

    1. Ethan Allen Interiors Inc.

    Ethan Allen Interiors Inc. is a well-known American furniture manufacturer and retailer. With a focus on high-quality craftsmanship and elegant designs, Ethan Allen competes directly with Bassett Furniture Industries Inc. The company offers a wide range of furniture products, including bedroom sets, dining room furniture, and home d''cor items.

    2. La-Z-Boy Incorporated

    La-Z-Boy Incorporated is another major competitor of Bassett Furniture Industries Inc. Known for its iconic recliners and comfortable seating options, La-Z-Boy has a strong presence in the furniture market. The company also offers a variety of other furniture pieces, such as sofas, sectionals, and accent chairs, making it a formidable rival to Bassett.

    3. Ashley Furniture Industries, Inc.

    Ashley Furniture Industries, Inc. is a global furniture manufacturer and retailer, operating in various countries. Known for its affordable yet stylish furniture offerings, Ashley Furniture competes with Bassett Furniture Industries Inc. by targeting a wide range of customers. The company's extensive product range includes everything from bedroom furniture to outdoor pieces, posing a significant challenge to Bassett's market share.

    4. Stanley Furniture Company, Inc.

    Stanley Furniture Company, Inc. is a well-established manufacturer of upscale furniture. With a focus on traditional and transitional designs, Stanley Furniture competes with Bassett Furniture Industries Inc. in the higher-end market segment. The company offers a wide array of products, including dining sets, bedroom furniture, and home office pieces, appealing to customers looking for timeless elegance.

    5. Haverty Furniture Companies, Inc.

    Haverty Furniture Companies, Inc. is a regional competitor to Bassett Furniture Industries Inc., primarily operating in the Southern and Central United States. The company offers an extensive selection of furniture and home accessories, catering to various styles and budgets. Haverty's localized presence and tailored approach give it a competitive advantage in specific markets.


    While Bassett Furniture Industries Inc. has established itself as a reputable brand in the furniture industry, it faces significant competition from a range of rivals. Competitors like Ethan Allen Interiors Inc., La-Z-Boy Incorporated, Ashley Furniture Industries, Inc., Stanley Furniture Company, Inc., and Haverty Furniture Companies, Inc. all pose challenges in different market segments. As the industry continues to evolve, Bassett Furniture Industries Inc. must stay innovative and customer-focused to maintain its competitive edge.

    Bassett Furniture Industries Inc SWOT Analysis


    • Strong brand recognition: Bassett Furniture Industries Inc has a long history and a well-established brand in the furniture industry. The company has built a reputation for high-quality products and excellent customer service, which has helped it maintain a loyal customer base.

    • Diverse product range: One of Bassett Furniture Industries Inc's strengths is its wide range of products. The company offers furniture for every room in the house, including bedroom, living room, dining room, and home office furniture. This diversification allows Bassett to cater to a larger customer base and capture market share in different segments.

    • Vertical integration: Bassett Furniture Industries Inc has a vertically integrated business model, which means that it controls every aspect of the furniture manufacturing process. From designing and sourcing materials to manufacturing and retailing, the company has full control over its operations. This integration allows Bassett to ensure quality control, cost efficiency, and faster response times to market demands.


    • Dependence on the US market: While Bassett Furniture Industries Inc has a strong presence in the United States, its heavy reliance on the domestic market can be seen as a weakness. Economic fluctuations or changes in consumer spending patterns in the US can significantly impact the company's financial performance. International expansion could help mitigate this weakness.

    • Limited online presence: In today's digital age, having a strong online presence is crucial for any business. However, Bassett Furniture Industries Inc's online presence is relatively limited compared to some of its competitors. The company should invest in enhancing its e-commerce capabilities and digital marketing strategies to reach a wider customer base and increase sales.


    • Growing demand for customizable furniture: Consumers are increasingly seeking personalized products that reflect their unique style and preferences. This presents an opportunity for Bassett Furniture Industries Inc to expand its customization offerings. By allowing customers to choose from a wide range of finishes, fabrics, and designs, the company can cater to individual tastes and capture a larger market share.

    • Rising trend of sustainable and eco-friendly products: With growing environmental concerns, there is a rising demand for sustainable and eco-friendly furniture. Bassett Furniture Industries Inc can capitalize on this trend by incorporating green practices into its manufacturing processes and offering eco-friendly furniture options. This would not only attract environmentally conscious consumers but also enhance the company's reputation as a socially responsible brand.


    • Intense competition: The furniture industry is highly competitive, with numerous players vying for market share. Bassett Furniture Industries Inc faces stiff competition from both large multinational corporations and smaller local furniture retailers. To stay ahead, the company needs to continuously innovate, differentiate its products, and offer superior customer service.

    • Economic downturns: The furniture industry is sensitive to economic fluctuations. During periods of economic downturns or recessions, consumers tend to cut back on discretionary spending, including furniture purchases. Bassett Furniture Industries Inc needs to be prepared for potential economic downturns and have strategies in place to mitigate the impact on its business, such as offering competitive pricing or targeting new market segments.

    Key Takeaways

    • Bassett Furniture Industries Inc is a publicly traded company, so it is owned by shareholders who hold its stock.
    • The mission statement of Bassett Furniture Industries Inc is to create, manufacture, and distribute quality furniture that is both stylish and affordable.
    • Bassett Furniture Industries Inc primarily makes money through the sale of its furniture products, both directly to consumers and through partnerships with retailers.
    • The Business Model Canvas of Bassett Furniture Industries Inc can be explained by its key activities such as designing and manufacturing furniture, marketing and sales, and distribution.
    • Some of the competitors of Bassett Furniture Industries Inc include Ethan Allen Interiors Inc, La-Z-Boy Inc, and Hooker Furniture Corporation.
    • Bassett Furniture Industries Inc's SWOT analysis reveals its strengths, such as its brand reputation and extensive product range, weaknesses like high competition, opportunities such as international expansion, and threats like economic downturns and changing consumer preferences.


    In conclusion, Bassett Furniture Industries Inc is a well-established company in the furniture industry. It is a publicly traded company, meaning that it is owned by its shareholders. The mission statement of Bassett Furniture Industries Inc is to provide high-quality, stylish, and affordable furniture to its customers.

    Bassett Furniture Industries Inc generates revenue through various channels, including retail sales, e-commerce, and licensing agreements. The company's business model canvas explains how it creates value for its customers by focusing on design, quality, and customer service.

    In terms of competition, Bassett Furniture Industries Inc faces competition from other furniture retailers such as Ethan Allen, La-Z-Boy, and Ashley Furniture. These companies also offer a range of furniture products and compete for market share.

    Lastly, conducting a SWOT analysis of Bassett Furniture Industries Inc reveals its strengths in brand recognition and quality products, opportunities for expansion in the international market, weaknesses in its dependence on the US market, and threats from economic downturns and changing consumer preferences.

    Overall, Bassett Furniture Industries Inc has carved a niche for itself in the furniture industry and continues to thrive through its commitment to providing customers with well-crafted and stylish furniture options.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company's official website: Start by visiting the company's official website and looking for their investor relations or about us section. Many companies publish their financial reports, annual reports, or other documents that may include a SWOT analysis.

    2. Business news websites: Websites like Bloomberg, Forbes, Reuters, or CNBC often provide detailed analysis and reports on companies, including SWOT analyses. Use their search function to look for articles or reports specifically focused on the company you are interested in.

    3. Industry reports and market research: Market research companies such as IBISWorld, Statista, or Euromonitor often compile industry reports that include SWOT analysis of major companies within a specific sector. These reports may require a subscription or purchase, but they can provide valuable insights.

    4. Business databases: Utilize business databases like Business Source Complete, ProQuest, or Factiva available through academic libraries or corporate subscriptions. These databases contain a vast collection of articles, reports, and analyses on companies, including SWOT analyses.

    5. Securities and Exchange Commission (SEC) filings: Publicly traded companies in the United States are required to file various reports with the SEC. These filings, such as annual reports (Form 10-K) or quarterly reports (Form 10-Q), often include a SWOT analysis or similar strategic assessments. You can access these filings through the SEC's Electronic Data Gathering, Analysis, and Retrieval (EDGAR) database.

    6. Online search engines: Perform a simple search using the company's name along with the term "SWOT analysis." This can help you find various articles, blog posts, or reports that have been published by analysts, consultants, or industry experts.

    Remember, a SWOT analysis is often subjective and can vary depending on the source. It's advisable to consider multiple perspectives and sources to get a comprehensive understanding of the company's strengths, weaknesses, opportunities, and threats.

    What is a SWOT analysis of a company or industry?

    A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a company or industry. It helps identify internal and external factors that can impact the organization's performance and competitiveness. Here's a breakdown of each component:

    1. Strengths: Internal factors that give a company or industry an advantage over competitors. This could include strong brand recognition, a talented workforce, advanced technology, or a well-established distribution network.

    2. Weaknesses: Internal factors that put a company or industry at a disadvantage compared to competitors. These could include a lack of financial resources, outdated infrastructure, weak management, or limited product diversification.

    3. Opportunities: External factors in the market or industry that can be utilized to the company's advantage. This could include emerging market trends, new customer segments, technological advancements, or favorable government policies.

    4. Threats: External factors that may hinder the company's growth or profitability. These could include intense competition, changing consumer preferences, economic recessions, legal/regulatory challenges, or disruptive technologies.

    By analyzing the SWOT factors, companies can develop strategies to capitalize on their strengths, overcome weaknesses, exploit opportunities, and mitigate threats. It provides a holistic view of the company's position in the market and assists in decision-making processes.

    Why is Bassett furniture so expensive?

    There are several reasons why Bassett furniture may be considered expensive:

    1. Quality of materials: Bassett furniture is known for its high-quality materials and craftsmanship. They use premium materials such as solid wood, top-grain leather, and high-end fabrics, which can increase the cost of the furniture.

    2. Customization options: Bassett offers a wide range of customization options, allowing customers to choose the fabric, finish, and other details of their furniture. Customization often adds to the cost as it requires additional labor and materials.

    3. Made in the USA: Bassett furniture is primarily manufactured in the United States. Domestic production tends to have higher labor costs compared to furniture produced in countries with lower labor expenses, which can contribute to the higher prices.

    4. Retail store overhead: Bassett operates a network of retail stores across the United States. The cost of maintaining these physical locations, including rent, utilities, and employee salaries, is factored into the price of their furniture.

    5. Brand reputation: Bassett has been in the furniture business for over a century and has built a reputation for producing high-quality furniture. Brand value and reputation often command premium pricing.

    It's important to note that perceived expensive is subjective, and what may be considered expensive for some may be seen as an investment in quality and durability by others.

    Which companies have a SWOT analysis?

    Many companies have conducted SWOT (Strengths, Weaknesses, Opportunities, and Threats) analyses. Some well-known companies that have publicized their SWOT analyses include:

    1. Apple Inc.
    2. Google (Alphabet Inc.)
    3. Microsoft Corporation
    4. Amazon.com, Inc.
    5. The Coca-Cola Company
    6. Tesla, Inc.
    7. Walmart Inc.
    8. Nike, Inc.
    9. McDonald's Corporation
    10. Procter & Gamble Co.

    Please note that this list is not exhaustive, and numerous other companies have also conducted SWOT analyses, either internally or externally.

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