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Company > Barrett Business Services Inc: Business Model, SWOT Analysis, and Competitors 2023

Barrett Business Services Inc: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 29, 2023

Inside This Article


    Barrett Business Services Inc (BBSI) is a leading provider of business management solutions, offering a comprehensive range of services to small and medium-sized businesses. This article will delve into BBSI's business model, conducting a SWOT analysis to evaluate its strengths, weaknesses, opportunities, and threats. Additionally, we will explore the competitive landscape, identifying BBSI's key competitors and their strategies. By examining these aspects, we aim to provide a comprehensive overview of BBSI's position in the market and its potential outlook for 2023.

    What You Will Learn:

    • Who owns Barrett Business Services Inc and the significance of the ownership.
    • The mission statement of Barrett Business Services Inc and how it guides their operations.
    • How Barrett Business Services Inc generates revenue and sustains its business model.
    • An explanation of the Barrett Business Services Inc Business Model Canvas.
    • An overview of the competitors of Barrett Business Services Inc and their position in the market.
    • A comprehensive SWOT analysis of Barrett Business Services Inc, highlighting its strengths, weaknesses, opportunities, and threats.

    Who owns Barrett Business Services Inc?


    Barrett Business Services Inc. (BBSI) is a leading provider of business management solutions, offering a range of services including human resource management, payroll administration, and risk management. As a publicly traded company, BBSI is owned by a diverse group of shareholders who have invested in the company's growth and success.

    Shareholder Composition

    BBSI's ownership is spread across a broad base of institutional and individual investors. The largest shareholders typically include mutual funds, pension funds, and other investment firms. These institutional investors hold significant stakes in the company and play a crucial role in shaping BBSI's strategic direction.

    In addition to institutional investors, individual shareholders also own a portion of BBSI. These individual investors may include company executives, employees, and other individuals who have purchased BBSI stock on the open market. Their ownership stakes may vary in size, but collectively contribute to the overall ownership structure of the company.

    Notable Shareholders

    While the specific ownership percentages of BBSI's shareholders are not publicly disclosed, there are a few notable shareholders who have been identified based on regulatory filings and public announcements. These shareholders often hold significant positions and have a vested interest in the company's performance.

    One example of a notable shareholder is BlackRock Inc., a global investment management corporation. BlackRock is known for its substantial holdings in various companies and is recognized as one of the largest institutional investors worldwide. Their ownership stake in BBSI indicates their confidence in the company's potential and aligns with their investment philosophy.

    Another notable shareholder is The Vanguard Group, another prominent investment management company. Vanguard is known for its passive investment strategies and long-term approach. Their ownership in BBSI signifies their belief in the company's ability to generate sustainable growth and deliver value to shareholders.


    While the exact ownership breakdown of Barrett Business Services Inc. is not publicly available, it is clear that the company is owned by a diverse group of institutional and individual shareholders. These shareholders, including notable investors such as BlackRock Inc. and The Vanguard Group, have a vested interest in the company's success and contribute to its strategic direction. As BBSI continues to expand its business management solutions, its ownership structure plays a vital role in shaping its future growth and development.

    What is the mission statement of Barrett Business Services Inc?


    A mission statement is a concise statement that defines the purpose and goals of a company. It serves as a guiding principle for the organization and outlines its overall direction. In the case of Barrett Business Services Inc (BBSI), their mission statement encapsulates their commitment to providing comprehensive business solutions to their clients. Let's dive deeper into the mission statement of BBSI.

    The Mission Statement of Barrett Business Services Inc

    The mission statement of Barrett Business Services Inc is:

    "To deliver exceptional business management solutions that maximize clients' success."

    Analysis of the Mission Statement

    The mission statement of BBSI highlights their dedication to delivering exceptional business management solutions. By using the term "exceptional," they emphasize their commitment to providing services that go beyond the ordinary. BBSI aims to stand out in the industry by offering superior solutions that meet and exceed the expectations of their clients.

    The mention of "business management solutions" in the mission statement signifies that BBSI provides a comprehensive range of services to help businesses effectively manage various aspects of their operations. These solutions may include human resources, payroll, risk management, and other critical business functions. BBSI aims to be a one-stop-shop for companies seeking assistance in these areas.

    The mission statement also emphasizes BBSI's focus on maximizing clients' success. This highlights their commitment to helping their clients achieve their business goals and objectives. BBSI strives to be a strategic partner for their clients, providing them with the necessary tools and support to drive growth and profitability.


    BBSI's mission statement reflects their dedication to delivering exceptional business management solutions while prioritizing the success of their clients. Through their comprehensive range of services, BBSI aims to be a trusted partner for businesses, helping them navigate the complexities of day-to-day operations. By adhering to their mission statement, BBSI sets a clear direction for their organization and ensures that their clients receive the highest level of service and support.

    How does Barrett Business Services Inc make money?

    Revenue Streams of Barrett Business Services Inc.

    Barrett Business Services Inc (BBSI) generates revenue through various streams, leveraging its expertise in providing professional employer organization (PEO) services. These revenue streams include:

    1. PEO Service Fees

    The primary source of revenue for BBSI is derived from fees charged for its PEO services. As a PEO, BBSI assumes certain human resources responsibilities for client businesses, such as payroll administration, employee benefits, risk management, and regulatory compliance. In exchange for these services, BBSI charges a fee based on a percentage of the client's total payroll. This fee structure allows BBSI to generate consistent and recurring revenue as it continues to serve its client base.

    2. Insurance Brokerage Commissions

    BBSI also earns revenue through insurance brokerage commissions. As part of its PEO services, BBSI assists clients in obtaining various insurance policies, such as workers' compensation, general liability, and healthcare coverage. By acting as an insurance broker, BBSI receives commissions from insurance providers for facilitating the sale of these policies to its clients. This additional revenue stream diversifies BBSI's income sources and enhances its profitability.

    3. Payroll Processing Fees

    Another way BBSI generates revenue is through payroll processing fees. In addition to providing comprehensive HR services, BBSI offers payroll processing solutions to its clients. BBSI charges a fee for processing payroll on behalf of client businesses, ensuring accurate and timely payments to employees. This service is particularly valuable to small and medium-sized businesses that may lack the infrastructure or expertise to handle payroll internally.

    4. Ancillary Services

    BBSI further supplements its revenue through the provision of ancillary services. These services include talent acquisition, employee training and development, retirement plan administration, and various HR consulting services. By offering these additional services, BBSI not only increases its revenue but also strengthens its value proposition as a comprehensive HR solutions provider.

    5. Interest Income

    BBSI also generates revenue through interest income. As a PEO, BBSI often holds funds on behalf of its clients for payroll and benefits purposes. These funds are typically kept in interest-bearing accounts, allowing BBSI to earn interest income on the balances held. While interest income may not be a significant revenue stream, it represents an additional source of income for BBSI.

    In summary, Barrett Business Services Inc primarily earns revenue through its PEO service fees, insurance brokerage commissions, payroll processing fees, and ancillary services. These revenue streams, combined with interest income, contribute to BBSI's financial stability and support its continued growth in the professional employer organization industry.

    Barrett Business Services Inc Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps organizations to understand, analyze, and visualize their business model. It was developed by Alexander Osterwalder and Yves Pigneur and has become a popular framework used by entrepreneurs, startups, and established companies alike.

    Overview of Barrett Business Services Inc

    Barrett Business Services Inc (BBSI) is a well-known provider of business management solutions. The company offers a wide range of services, including human resources management, payroll administration, risk management, and workplace safety programs. BBSI primarily serves small and medium-sized businesses across various industries.

    Key Components of BBSI's Business Model Canvas

    Key Partnerships

    BBSI has established strategic partnerships with various organizations, such as insurance providers, industry associations, and government agencies. These partnerships enable BBSI to enhance its service offerings and provide clients with comprehensive business solutions. By collaborating with key partners, BBSI can leverage their expertise and resources to deliver added value to its customers.

    Key Activities

    The core activities of BBSI revolve around providing business management solutions to its clients. These activities include HR consulting, payroll processing, risk assessment, safety training, and compliance management. BBSI's team of experts ensures that businesses receive customized solutions tailored to their unique needs, enabling them to focus on their core operations while BBSI handles the administrative and regulatory aspects of their business.

    Key Resources

    BBSI's key resources include its team of highly skilled professionals, proprietary technology platforms, and extensive network of industry connections. The expertise and experience of BBSI's employees allow the company to deliver high-quality services and advice to its clients. Additionally, BBSI's technology platforms enable efficient and streamlined processes, ensuring accuracy and timeliness in the delivery of its services.

    Value Proposition

    BBSI's value proposition lies in its ability to simplify and streamline complex business processes for its clients. By outsourcing critical functions such as HR management and payroll administration, businesses can save time, reduce costs, and ensure compliance with legal and regulatory requirements. BBSI's comprehensive suite of services and personalized approach make it an attractive partner for businesses seeking to optimize their operations and focus on their core competencies.

    Customer Segments

    BBSI primarily targets small and medium-sized businesses across various industries. These businesses often lack the resources and expertise to effectively manage HR, payroll, and risk management functions in-house. By catering to this specific customer segment, BBSI can address their unique needs and provide them with the necessary support to thrive in a competitive business environment.


    BBSI utilizes a multichannel approach to reach and engage with its target customers. The company leverages both online and offline channels to promote its services, including its website, social media platforms, industry events, and direct sales efforts. By utilizing multiple channels, BBSI ensures maximum visibility and accessibility to its target audience.

    Cost Structure

    BBSI's cost structure primarily consists of employee salaries, technology infrastructure, marketing and advertising expenses, and partnership fees. The company invests in hiring and retaining top talent to deliver high-quality services, maintaining robust technology platforms to support its operations, and implementing marketing strategies to attract and retain customers. The partnerships that BBSI establishes also incur costs, which are factored into its overall cost structure.

    Revenue Streams

    BBSI generates revenue through a combination of service fees and commissions. The company charges clients for its various services, such as HR consulting and payroll administration, based on a fee structure tailored to each client's needs. Additionally, BBSI earns commissions on insurance policies sold to its clients through its partnerships with insurance providers. This diversified revenue stream allows BBSI to maintain a stable and sustainable business model.


    By utilizing the Business Model Canvas, Barrett Business Services Inc can gain a comprehensive understanding of its business model and identify areas for improvement and growth. The canvas highlights key components such as partnerships, activities, resources, value proposition, customer segments, channels, cost structure, and revenue streams. By optimizing these components, BBSI can continue to provide valuable business management solutions to its clients and drive success in the highly competitive market.

    Which companies are the competitors of Barrett Business Services Inc?


    When it comes to the field of professional employer organizations (PEOs) and human resource management solutions, Barrett Business Services Inc. (BBSI) is a well-known player in the industry. However, they are not the only company offering these services. In this section, we will explore some of the main competitors of Barrett Business Services Inc.

    Competitor 1: ADP TotalSource

    ADP TotalSource is a leading competitor of Barrett Business Services Inc. in the PEO industry. With over 70 years of experience, ADP TotalSource offers comprehensive HR solutions to businesses of all sizes. Their services include payroll administration, employee benefits, risk management, and compliance assistance. ADP TotalSource boasts a large client base and a strong reputation in the market, making them a formidable competitor for BBSI.

    Competitor 2: TriNet

    TriNet is another significant competitor that provides PEO and HR solutions similar to Barrett Business Services Inc. They cater to small and medium-sized businesses, offering services such as payroll processing, benefits administration, and compliance support. TriNet differentiates itself by providing industry-specific HR expertise and technology solutions tailored to the needs of their clients. Their strong focus on customer service and innovative HR solutions make them a tough competitor for BBSI.

    Competitor 3: Insperity

    Insperity is a well-established player in the PEO industry and a direct competitor of Barrett Business Services Inc. Their comprehensive suite of HR solutions includes payroll services, employee benefits, and HR administration. Insperity prides itself on providing personalized and proactive HR support to their clients, helping businesses streamline their operations and focus on growth. With a strong reputation for service excellence, Insperity competes head-to-head with BBSI in the PEO market.

    Competitor 4: Paychex

    Paychex is a prominent competitor of Barrett Business Services Inc., offering a range of HR solutions and services to businesses of all sizes. They provide payroll processing, HR administration, employee benefits, and regulatory compliance support. Paychex distinguishes itself through its user-friendly technology platforms and flexible service options, allowing clients to customize their HR solutions according to their specific needs. With a large customer base and a comprehensive suite of services, Paychex poses a significant challenge to BBSI's market share.


    While Barrett Business Services Inc. is a respected player in the PEO industry, they face strong competition from companies like ADP TotalSource, TriNet, Insperity, and Paychex. These competitors offer similar HR solutions and services, often with their own unique selling points and market advantages. As the demand for PEO services continues to grow, it will be interesting to see how these companies navigate the competitive landscape and differentiate themselves to attract and retain clients.

    Barrett Business Services Inc SWOT Analysis


    • Established reputation: Barrett Business Services Inc (BBSI) has built a strong reputation in the industry for providing high-quality and reliable business solutions. With over 50 years of experience, the company has developed a loyal customer base and established long-term relationships with clients.

    • Comprehensive range of services: BBSI offers a wide range of services including human resources management, payroll administration, risk management, and workplace safety programs. This comprehensive offering allows clients to outsource various aspects of their business operations, saving time and resources.

    • Strong financial performance: BBSI has consistently demonstrated strong financial performance over the years. The company has experienced steady revenue growth and has managed to maintain a healthy profit margin. This financial stability provides a solid foundation for future growth and expansion opportunities.


    • Geographic concentration: One of the weaknesses of BBSI is its geographic concentration. The company primarily operates in the western region of the United States, which makes it vulnerable to economic downturns or regional market fluctuations. Expanding its presence into other regions could help mitigate this weakness.

    • Dependence on key clients: BBSI's revenue is heavily dependent on a few key clients. While having long-term relationships with these clients is a strength, a loss of any of these clients could significantly impact the company's financial performance. Diversifying the client base and reducing dependence on a few key clients should be a priority.


    • Market expansion: BBSI has an opportunity to expand its market presence by targeting new industries and regions. By leveraging its expertise and reputation, the company can tap into untapped markets and attract new clients. This expansion can lead to increased revenue and market share.

    • Growing demand for outsourcing: As more businesses recognize the benefits of outsourcing non-core functions, BBSI can capitalize on the growing demand for its services. By effectively marketing its comprehensive range of services, the company can attract new clients who are looking to streamline their operations and improve efficiency.


    • Intense competition: The human resources and business solutions industry is highly competitive, with numerous players vying for market share. BBSI faces the threat of losing clients to competitors who offer similar services at competitive prices. To stay ahead, the company needs to continuously innovate and differentiate itself from the competition.

    • Regulatory changes: Changes in labor laws and regulations can pose a threat to BBSI's operations. Compliance with evolving regulations can be complex and costly. Staying updated with changes in legislation and proactively adapting to comply with them is crucial to mitigate this threat.

    • Economic downturns: BBSI is susceptible to economic downturns that can impact its clients' businesses, leading to a potential decrease in demand for its services. The company should focus on diversifying its client base across industries to minimize the impact of economic fluctuations.

    Overall, while BBSI has strong strengths such as its established reputation and comprehensive range of services, it also faces weaknesses and threats that need to be addressed. By capitalizing on opportunities such as market expansion and growing demand for outsourcing, BBSI can continue to thrive in the competitive business solutions industry.

    Key Takeaways

    • Barrett Business Services Inc (BBSI) is owned by its shareholders, who hold the company's stock.
    • The mission statement of BBSI is to empower business owners by providing comprehensive human resource solutions, allowing them to focus on their core operations.
    • BBSI generates revenue by offering a range of services such as payroll processing, staffing, risk management, and employee benefits administration.
    • The Business Model Canvas of BBSI explains how the company creates value through key activities like recruiting, managing human resources, and providing expertise in risk management.
    • Competitors of BBSI include companies like TriNet, Paychex, and Insperity, who also provide human resource services to businesses.
    • In a SWOT analysis, BBSI's strengths include its strong market position and comprehensive service offerings, while weaknesses may include dependence on the overall economic conditions. Opportunities lie in expanding into new markets or industries, while threats could be increased competition or changes in regulations.


    In conclusion, Barrett Business Services Inc. (BBSI) is a publicly owned company, with its ownership being distributed among various institutional and individual shareholders. The mission statement of BBSI is centered around providing strategic management solutions to small and medium-sized businesses, ultimately helping them achieve their goals and grow their operations.

    BBSI generates revenue through a unique business model that focuses on offering a comprehensive suite of services, including human resource management, payroll administration, risk management, and workplace safety programs. By providing these essential services, BBSI is able to generate consistent and recurring revenue streams.

    The Business Model Canvas of BBSI outlines the key elements of its operations and value proposition. It highlights the company's key activities, such as client acquisition and retention, as well as its key resources, including its experienced management team and extensive network of professionals. BBSI's strong customer relationships and value-added services are crucial components of its business model.

    In terms of competition, BBSI faces competition from various companies offering similar services, including Insperity, TriNet, and Paychex. These competitors pose challenges to BBSI in terms of market share and customer retention, requiring the company to continually innovate and differentiate itself in order to maintain its competitive edge.

    A SWOT analysis of BBSI reveals its strengths, such as its established brand and strong customer base, which contribute to its market leadership. However, it also identifies weaknesses, such as potential overdependence on a limited number of industries. Opportunities for BBSI include expanding into new markets and diversifying its service offerings, while threats may include changes in labor laws and regulations.

    Overall, Barrett Business Services Inc. has established itself as a prominent player in the professional employer organization industry. Through its mission-driven approach, revenue-generating business model, and strategic positioning, BBSI continues to thrive while facing competition and navigating various market challenges.


    How can I find a SWOT analysis on a company?

    There are several ways to find a SWOT analysis on a company:

    1. Company Website: Start by visiting the official website of the company you are interested in. Many companies publish their SWOT analysis in their annual reports, investor presentations, or corporate governance sections. Look for any documents or sections that discuss the company's strengths, weaknesses, opportunities, and threats.

    2. Business Databases: Utilize business databases such as Bloomberg, Hoovers, or MarketLine to access comprehensive reports and analyses on companies. These platforms often provide SWOT analyses as part of their company profiles. Some of these databases may require a subscription or access through your educational institution or library.

    3. Search Engines: Use search engines like Google or Bing to search for the specific company name followed by "SWOT analysis." This can help you find SWOT analyses written by analysts, consulting firms, or industry experts. Make sure to review multiple sources to get a well-rounded understanding.

    4. Business Publications: Check business publications like Forbes, Bloomberg, or The Wall Street Journal. These publications often publish articles or reports that include SWOT analyses on companies, especially during major events like mergers, acquisitions, or industry developments.

    5. Industry Reports: Look for industry-specific reports, market research reports, or industry analysis reports. These reports often include SWOT analyses for key companies within the industry.

    6. Stock Analyst Reports: If the company is publicly traded, you can access stock analyst reports from brokerage firms or financial institutions. These reports often include SWOT analyses along with other financial analysis and investment recommendations.

    Remember to critically evaluate the sources of SWOT analyses and consider multiple perspectives to form a well-informed opinion.

    What is a SWOT analysis for a manufacturer company?

    A SWOT analysis for a manufacturer company evaluates its strengths, weaknesses, opportunities, and threats. Here is an example of a SWOT analysis for a manufacturer company:


    1. Strong production capabilities and expertise in manufacturing processes.
    2. Established supply chain and distribution network.
    3. High-quality products and reputation for reliability.
    4. Skilled and experienced workforce.
    5. Effective cost management and efficient operations.


    1. Dependence on a few key suppliers or customers.
    2. Limited product diversification and over-reliance on a single product line.
    3. Lack of innovation and slower adoption of new technologies.
    4. Inadequate marketing and branding strategies.
    5. Vulnerability to fluctuations in raw material prices.


    1. Growing demand for sustainable and eco-friendly products.
    2. Expansion into new markets and geographical regions.
    3. Development of strategic partnerships and collaborations.
    4. Increasing focus on automation and Industry 4.0 technologies.
    5. Potential for product line expansion and diversification.


    1. Intense competition from domestic and international manufacturers.
    2. Economic downturns and fluctuations in the global market.
    3. Changes in regulations and compliance requirements.
    4. Rising labor costs and scarcity of skilled workers.
    5. Potential disruptions in the supply chain due to natural disasters or geopolitical events.

    Note: The specific strengths, weaknesses, opportunities, and threats may vary depending on the nature of the manufacturer company and its industry.

    What is the SWOT analysis in your business operation?

    As an AI language model, I do not have a specific business operation. However, I can provide you with a general understanding of a SWOT analysis and how it is used in business operations.

    SWOT analysis is a strategic planning tool used by businesses to assess their internal strengths and weaknesses, as well as external opportunities and threats. It involves analyzing the four key aspects:

    1. Strengths: These are the internal factors that give the business a competitive advantage or unique capabilities. It includes resources, expertise, brand reputation, patents, financial stability, or any other positive attribute that sets the business apart.

    2. Weaknesses: These are the internal factors that place the business at a disadvantage or hinder its growth. It could include lack of resources, outdated technology, poor management, limited market reach, or any other aspect that needs improvement.

    3. Opportunities: These are the external factors that could contribute to the business's growth or success. Opportunities can be market trends, emerging technologies, new customer segments, changes in regulations, or any other favorable external condition that the business can capitalize on.

    4. Threats: These are the external factors that could pose challenges or risks to the business. Threats can be competition, economic downturns, changing consumer preferences, legal or regulatory changes, or any other factor that may hinder the business's performance.

    By conducting a SWOT analysis, businesses gain insights into their current position and can develop strategies to leverage strengths, overcome weaknesses, exploit opportunities, and mitigate threats. It helps in making informed decisions and formulating effective strategies to achieve business objectives.

    What is a SWOT analysis in business example?

    A SWOT analysis is a strategic planning tool used to evaluate the strengths, weaknesses, opportunities, and threats of a business or a specific project. Here's an example of a SWOT analysis for a fictional coffee shop:


    1. Prime location in a busy commercial area.
    2. High-quality and unique coffee blends.
    3. Well-trained and customer-oriented staff.
    4. Strong online presence and positive customer reviews.
    5. Efficient supply chain management.


    1. Limited parking space near the coffee shop.
    2. Relatively high prices compared to competitors.
    3. Lack of diversification in the menu.
    4. Inconsistent branding across different marketing channels.
    5. High employee turnover rate.


    1. Growing demand for specialty coffee in the local market.
    2. Collaboration with nearby businesses for cross-promotion.
    3. Expanding into catering services for corporate events.
    4. Introducing a loyalty program to retain customers.
    5. Developing partnerships with local farmers for sustainable sourcing.


    1. Intense competition from well-established coffee chains.
    2. Economic downturn affecting consumer spending.
    3. Changing consumer preferences towards healthier alternatives.
    4. Rising costs of coffee beans and other raw materials.
    5. Potential negative impact of online negative reviews on reputation.

    This SWOT analysis helps the coffee shop identify its internal strengths and weaknesses, as well as external opportunities and threats, allowing them to develop strategies to capitalize on their strengths, address weaknesses, seize opportunities, and mitigate potential threats.

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