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Company > Barclays PLC: Business Model, SWOT Analysis, and Competitors 2023

Barclays PLC: Business Model, SWOT Analysis, and Competitors 2023

Published: May 11, 2023

Inside This Article


    In this blog article, we will delve into an overview of Barclays PLC, a global financial services company headquartered in London. We will explore its business model, which encompasses various banking and financial solutions for individuals, corporations, and institutions. Additionally, we will conduct a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats in the ever-changing financial landscape. Lastly, we will examine the key competitors in the industry and analyze how Barclays PLC stands in comparison as we look ahead to the year 2023.

    What You Will Learn:

    • Who owns Barclays PLC, providing insights into the ownership structure of the company and the key stakeholders involved.
    • The mission statement of Barclays PLC, understanding the core values and objectives that drive the company's operations.
    • How Barclays PLC makes money, exploring the various revenue streams and business strategies employed by the company for generating profits.
    • An explanation of the Barclays PLC Business Model Canvas, gaining a comprehensive understanding of the key elements and components that make up the company's business model.
    • The competitors of Barclays PLC, identifying the main companies in the industry that pose a competitive threat to Barclays.
    • A SWOT analysis of Barclays PLC, analyzing the strengths, weaknesses, opportunities, and threats that impact the company's overall performance and market position.

    Who owns Barclays PLC?


    Barclays PLC is a multinational banking and financial services company headquartered in London, United Kingdom. With a rich history that dates back over 300 years, Barclays has become one of the world's leading financial institutions. As a publicly traded company, it is interesting to explore who owns Barclays PLC and the key shareholders that have a significant stake in the company.

    Institutional Shareholders

    Institutional shareholders play a crucial role in owning Barclays PLC. These are typically large financial institutions, such as pension funds, mutual funds, and insurance companies, that invest substantial amounts of money on behalf of their clients. According to the latest available information, some of the major institutional shareholders of Barclays PLC include:

    1. The Vanguard Group

    The Vanguard Group is an American investment management company that holds a considerable stake in Barclays PLC. With its focus on low-cost index funds, the Vanguard Group manages assets worth trillions of dollars for its clients, including both individual and institutional investors.

    2. BlackRock

    BlackRock, another prominent American investment management firm, is also among the top institutional shareholders of Barclays PLC. As one of the world's largest asset managers, BlackRock has a significant influence on the global financial markets and holds a substantial stake in numerous companies across various sectors.

    3. Legal & General Group

    Legal & General Group, a British multinational financial services company, is another notable institutional shareholder of Barclays PLC. With a strong presence in both the United Kingdom and internationally, Legal & General manages a diverse range of investments, including pension funds and insurance assets.

    Individual Shareholders

    Apart from institutional investors, there are also individual shareholders who own a part of Barclays PLC. These can include retail investors, employees of the company, and high-net-worth individuals. While it may be challenging to pinpoint specific individual shareholders, it is worth noting that Barclays PLC has a significant number of retail investors who hold shares through brokerage accounts and investment platforms.

    Significant Shareholders

    In addition to institutional and individual shareholders, there are some notable investors who hold a significant stake in Barclays PLC. These shareholders often have a significant influence on the company's decision-making and strategic direction. As of the latest disclosures, the Qatar Investment Authority and the Government Investment Corporation of Singapore are among the significant shareholders of Barclays PLC.


    Understanding the ownership structure of Barclays PLC provides valuable insights into the company's governance and the stakeholders who have a vested interest in its success. While institutional shareholders like The Vanguard Group, BlackRock, and Legal & General Group play a vital role, individual shareholders, including retail investors, also contribute to the ownership of Barclays PLC. Additionally, the presence of significant shareholders such as the Qatar Investment Authority and the Government Investment Corporation of Singapore highlights the global nature of Barclays' ownership.

    What is the mission statement of Barclays PLC?

    Understanding the Mission Statement of Barclays PLC

    A mission statement is a concise and powerful statement that outlines the purpose and goals of a company. It serves as a guiding principle that helps shape the company's strategies and actions. In the case of Barclays PLC, their mission statement reflects their commitment to providing excellent financial services to their customers and creating value for their stakeholders.

    Barclays PLC's mission statement can be summarized as follows: "To help people achieve their ambitions - in the right way." This statement captures the essence of the company's purpose and highlights its focus on supporting individuals and businesses in achieving their financial goals while maintaining ethical standards.

    By stating their mission as "helping people achieve their ambitions," Barclays PLC emphasizes their dedication to assisting customers in reaching their aspirations and realizing their full potential. This mission statement reflects their commitment to providing innovative financial solutions and services that empower individuals and businesses to succeed.

    The inclusion of the phrase "in the right way" signifies Barclays PLC's strong emphasis on integrity, ethics, and responsible practices. It highlights their commitment to conducting business in a manner that is transparent, fair, and compliant with regulatory standards. By ensuring that their actions align with ethical principles, Barclays PLC aims to build trust and credibility with their customers and stakeholders.

    Barclays PLC's mission statement not only reflects their commitment to their customers but also underscores their responsibility towards the broader society and environment. As a global financial institution, they understand the impact their operations can have on society and strive to make a positive difference through their products, services, and corporate citizenship initiatives.

    In conclusion, Barclays PLC's mission statement encapsulates their dedication to helping individuals and businesses achieve their financial goals while upholding ethical standards. By providing innovative financial solutions and conducting business in a responsible manner, Barclays PLC aims to create value for their customers, stakeholders, and society as a whole.

    How does Barclays PLC make money?

    Retail Banking

    Barclays PLC generates a significant portion of its revenue through its retail banking operations. This division serves individuals and small businesses, offering a wide range of banking products and services. These include personal and business accounts, mortgages, loans, credit cards, and wealth management solutions. By charging fees, interest, and commissions on these services, Barclays generates revenue from the retail banking sector.

    Corporate and Investment Banking

    Another major source of income for Barclays PLC comes from its corporate and investment banking division. This segment provides financial services to corporations, governments, and institutional clients across the globe. Barclays offers advisory services for mergers and acquisitions, capital raising, and restructuring transactions. It also engages in trading activities, including foreign exchange, fixed income, equities, and commodities. By earning fees, commissions, and interest from these business activities, Barclays generates substantial revenue.

    Wealth Management

    Barclays PLC operates a wealth management division that caters to high-net-worth individuals and families. This segment offers personalized investment solutions, financial planning, and private banking services. Through the management of clients' portfolios and charging fees based on assets under management, Barclays generates revenue from its wealth management operations.

    Credit Card Business

    Barclays PLC is a prominent issuer of credit cards, both in the United Kingdom and internationally. Through partnerships with various retailers and organizations, Barclays issues co-branded credit cards that offer rewards and benefits to cardholders. By charging interest on credit card balances, annual fees, and transaction fees, Barclays earns revenue from its credit card business.

    Barclays Africa Group Limited

    Barclays PLC's subsidiary, Barclays Africa Group Limited, contributes to the company's revenue through its operations in Africa. This division offers a range of banking services, including retail, commercial, and corporate banking. By providing loans, accepting deposits, and offering other financial products, Barclays Africa generates income for Barclays PLC.

    Other Sources of Revenue

    Apart from the aforementioned segments, Barclays PLC also generates revenue from various other sources. These include treasury operations, where the company manages its own investment portfolio and engages in trading activities to generate returns. Additionally, Barclays earns income from its card acquiring business, where it processes card transactions for merchants and charges fees on these services.

    Overall, Barclays PLC employs a diversified business model to generate revenue from multiple sources. This strategy helps the company mitigate risks and capitalize on opportunities in different sectors of the financial industry.

    Barclays PLC Business Model Canvas Explained


    The Barclays PLC Business Model Canvas provides a comprehensive framework for understanding the key elements of Barclays' business model. This canvas helps to visualize how the company creates, delivers, and captures value, allowing stakeholders to gain insights into the company's strategy and operations. In this section, we will delve into each component of the Business Model Canvas and explain its relevance to Barclays PLC.

    Key Partnerships

    Barclays PLC relies on a network of key partnerships to enhance its business model. These partnerships are crucial in enabling the company to deliver a wide range of financial products and services to its customers. For instance, Barclays collaborates with technology companies to develop innovative digital solutions, such as mobile banking apps and online platforms. Additionally, partnerships with other financial institutions enable Barclays to expand its reach and offer customers access to global financial markets.

    Key Activities

    The key activities of Barclays PLC encompass a broad range of financial services. These activities include retail and commercial banking, investment banking, wealth management, and credit card services. Through its retail and commercial banking division, Barclays provides a wide array of financial products to individual and business customers, such as current accounts, loans, mortgages, and insurance. In investment banking, Barclays engages in activities such as advisory services, capital raising, and trading. By diversifying its key activities, Barclays is able to cater to the diverse needs of its customer base and generate multiple revenue streams.

    Key Resources

    Barclays PLC relies on various key resources to deliver its products and services effectively. One of the most critical resources for Barclays is its extensive branch network, which provides customers with physical access to banking services. Additionally, the company relies on a skilled workforce, including financial experts and technology professionals, to ensure the smooth functioning of its operations. Moreover, Barclays leverages its technological infrastructure, such as data centers and digital platforms, to enhance its service offerings and provide customers with convenient and secure banking experiences.

    Value Proposition

    The value proposition of Barclays PLC revolves around providing customers with financial solutions tailored to their needs. The company aims to offer products and services that help customers achieve their financial goals and improve their financial well-being. Whether it is providing personalized investment advice, offering competitive interest rates on savings accounts, or facilitating seamless international transactions, Barclays strives to deliver value that differentiates it from its competitors. By focusing on customer-centric solutions, Barclays aims to build long-term relationships and earn the trust of its customers.

    Customer Segments

    Barclays PLC serves a diverse range of customer segments, including individuals, small and medium-sized enterprises (SMEs), and large corporations. The company recognizes that each segment has distinct needs and preferences, and therefore tailors its products and services accordingly. For individuals, Barclays offers personal banking services, including current accounts, credit cards, and mortgages. SMEs benefit from specialized business banking solutions, such as cash management and lending facilities. Large corporations can leverage Barclays' investment banking expertise, corporate banking services, and treasury solutions to support their growth and financial management.


    Barclays PLC utilizes a multi-channel approach to reach its customers effectively. Traditional channels, such as physical branches and call centers, remain crucial for providing personalized services and resolving complex queries. However, the company also recognizes the importance of digital channels in today's digital age. Barclays has invested heavily in its online and mobile banking platforms, enabling customers to access their accounts, make transactions, and seek assistance conveniently. Through this omni-channel approach, Barclays ensures that customers can engage with the company through their preferred channels, enhancing their overall banking experience.

    Revenue Streams

    Barclays PLC generates revenue through various streams derived from its diverse range of financial products and services. The company earns interest income from loans and mortgages, fees from investment banking activities, and commissions from wealth management services. In addition, Barclays generates revenue through credit card fees, foreign exchange transactions, and service charges. By diversifying its revenue streams, Barclays mitigates risks associated with relying heavily on a single source of income and enhances its overall financial stability.


    The Barclays PLC Business Model Canvas provides a holistic view of the company's business model, highlighting the interdependencies between its various components. Through strategic partnerships, a wide range of activities, key resources, and a customer-centric approach, Barclays aims to deliver value to its diverse customer segments. Leveraging multiple channels and revenue streams, Barclays reinforces its position as a leading financial institution and seeks to adapt to the ever-changing dynamics of the financial industry.

    Which companies are the competitors of Barclays PLC?


    Barclays PLC, a British multinational investment bank and financial services company, operates in a highly competitive industry. In this section, we will explore some of the key competitors that Barclays faces in various areas of its business.

    Competitors in Investment Banking

    When it comes to investment banking services, Barclays encounters fierce competition from several global financial institutions. Some of its notable competitors include:

    1. JPMorgan Chase & Co: As one of the largest investment banks worldwide, JPMorgan Chase offers a wide range of financial services and competes directly with Barclays in investment banking.

    2. Goldman Sachs Group Inc: Renowned for its expertise in mergers and acquisitions, Goldman Sachs poses a significant challenge to Barclays, particularly in investment banking advisory and underwriting services.

    3. Citigroup Inc: With its global footprint and diversified banking operations, Citigroup competes with Barclays in various aspects of investment banking, including capital markets, mergers and acquisitions, and corporate finance.

    Rivals in Retail Banking

    In the retail banking sector, Barclays faces competition from both traditional banks and emerging digital disruptors. Some of its prominent rivals include:

    1. HSBC Holdings plc: As another major player in the UK banking industry, HSBC offers a wide range of retail banking products and services, directly competing with Barclays in areas such as personal loans, mortgages, and savings accounts.

    2. Lloyds Banking Group plc: Lloyds is a leading retail and commercial bank in the UK, providing strong competition to Barclays in retail banking services, including current accounts, credit cards, and mortgages.

    3. Monzo Bank Ltd: Monzo, a UK-based digital bank, has gained popularity among younger consumers with its user-friendly mobile banking app and innovative features. It poses a challenge to Barclays by attracting customers looking for a more modern banking experience.

    Fintech Challengers

    In recent years, the rise of fintech companies has disrupted the financial services landscape, forcing traditional banks like Barclays to adapt and innovate. Some fintech competitors that Barclays faces include:

    1. Revolut Ltd: Revolut is a UK-based digital banking and payments platform that offers a range of services, including international money transfers, currency exchange, and budgeting tools. It competes with Barclays, particularly in attracting tech-savvy customers who value convenience and low fees.

    2. TransferWise Ltd: Specializing in low-cost international money transfers, TransferWise provides a competitive alternative to traditional banks like Barclays, offering transparent exchange rates and minimal transfer fees.

    3. PayPal Holdings, Inc: With its popular online payment platform, PayPal competes with Barclays in the digital payment space, especially in e-commerce transactions. It provides customers with a convenient and secure way to make online payments, posing a challenge to traditional banking services.


    Barclays PLC operates in a highly competitive industry, facing rivals in various sectors of its business. From global investment banking giants to traditional retail banks and emerging fintech challengers, the competition is fierce. To stay ahead, Barclays must continually adapt, innovate, and provide exceptional customer experiences to retain and attract clients in this ever-evolving financial landscape.

    Barclays PLC SWOT Analysis


    • Strong brand recognition: Barclays PLC is a well-known and trusted brand in the global banking industry. With a history that dates back over 300 years, the company has built a strong reputation for providing reliable financial services to its customers.

    • Diversified revenue streams: Barclays operates in multiple segments, including retail banking, corporate banking, investment banking, and wealth management. This diversification helps the company mitigate risks and generate stable revenue from various sources.

    • Global presence: Barclays has a widespread presence in more than 40 countries, making it a truly global bank. This allows the company to leverage its international network and tap into diverse markets, thereby expanding its customer base and revenue opportunities.

    • Strong technological infrastructure: Barclays has invested significantly in its technological capabilities, enabling it to offer innovative digital banking solutions to its customers. The company's robust infrastructure enhances its operational efficiency and provides a seamless user experience.


    • Overreliance on investment banking: While Barclays has a diversified business model, it still heavily relies on its investment banking division for a significant portion of its revenue. This exposes the company to market volatility and regulatory risks associated with the investment banking industry.

    • High exposure to the UK market: Despite its global presence, Barclays is highly dependent on the UK market. Any adverse economic or political developments in the UK, such as Brexit, can significantly impact the company's performance and profitability.

    • Past regulatory issues: Barclays has faced regulatory scrutiny and fines in the past for various misconducts, including the manipulation of benchmark interest rates. These issues have tarnished the company's reputation and led to financial penalties, impacting its profitability and brand image.


    • Growing demand for sustainable finance: The increasing focus on sustainability and environmental responsibility presents an opportunity for Barclays to expand its offerings in sustainable finance. The company can develop innovative products and services that cater to the growing demand for environmentally friendly investments and financing options.

    • Expansion into emerging markets: Barclays can capitalize on the growth potential of emerging markets by further expanding its presence in regions such as Asia, Africa, and Latin America. These markets offer untapped opportunities for the company to attract new customers and diversify its revenue streams.

    • Technological advancements: Rapid technological advancements present opportunities for Barclays to enhance its digital banking capabilities and develop new innovative solutions. By leveraging technologies like artificial intelligence, blockchain, and data analytics, the company can improve operational efficiency, customer experience, and gain a competitive edge.


    • Intense competition: The global banking industry is highly competitive, with numerous established players and emerging fintech startups. This intense competition poses a threat to Barclays' market share and profitability, as competitors constantly strive to attract customers through innovative products and competitive pricing.

    • Economic downturns: Economic downturns, such as recessions or financial crises, can have a significant impact on the banking industry. A decrease in consumer spending, increased default rates, and market volatility can all adversely affect Barclays' financial performance.

    • Regulatory changes: The banking industry is subject to strict regulations, and changes in regulatory frameworks can pose challenges for Barclays. Compliance with new regulations may require substantial investments in technology, human resources, and process adjustments, potentially impacting the company's profitability and operations.

    • Cybersecurity risks: As technology becomes more integral to banking operations, the risk of cyber threats and data breaches increases. Barclays faces the constant challenge of safeguarding customer data and maintaining a robust cybersecurity infrastructure to protect against potential attacks. A breach in security could lead to reputational damage and financial loss.

    Key Takeaways

    • Barclays PLC is a publicly traded company, meaning it is owned by shareholders who hold shares of the company's stock.
    • The mission statement of Barclays PLC is to help people achieve their ambitions in the right way, by providing banking and financial services that are simple, innovative, and sustainable.
    • Barclays PLC makes money through various sources, including retail banking, investment banking, corporate banking, and wealth management. These activities generate revenue through interest income, fees, and commissions.
    • The Business Model Canvas is a tool that helps visualize and analyze a company's business model. In the case of Barclays PLC, it encompasses key elements such as value proposition, customer segments, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.
    • Some major competitors of Barclays PLC include other global banks such as JPMorgan Chase, Bank of America, HSBC, and Citigroup. These companies compete in various areas such as retail banking, investment banking, and wealth management.
    • A SWOT analysis of Barclays PLC highlights its strengths, such as a strong brand and global presence, as well as weaknesses, such as regulatory risks and past controversies. It also identifies opportunities such as digital innovation and emerging markets, along with threats such as intense competition and economic downturns.


    In conclusion, Barclays PLC is owned by shareholders and its mission statement revolves around becoming the most respected bank in the world. The company generates revenue through various channels, including retail banking, corporate banking, investment banking, and wealth management. By analyzing the Business Model Canvas, we can understand how Barclays PLC creates value for its customers and stakeholders. However, the company faces competition from other major financial institutions such as JPMorgan Chase, Citigroup, and HSBC. Conducting a SWOT analysis reveals Barclays PLC's strengths, weaknesses, opportunities, and threats, aiding in understanding the current market position of the company. Overall, Barclays PLC is a prominent player in the banking industry, constantly striving to provide innovative solutions and maintain a strong market presence.


    What are Barclays strengths?

    Some of Barclays strengths include:

    1. Strong global presence: Barclays operates in over 40 countries and has a significant presence in key financial centers around the world, making it a global player in the banking industry.

    2. Diversified business model: Barclays has a well-diversified business model, with operations in retail banking, corporate banking, investment banking, and wealth management. This diversification helps mitigate risks and allows the bank to capture opportunities across different market segments.

    3. Robust technology infrastructure: Barclays has made significant investments in technology, enabling it to provide innovative and seamless digital banking services to its customers. The bank has also leveraged technology to improve operational efficiencies and risk management capabilities.

    4. Strong brand and reputation: Barclays is a well-known and respected brand in the financial services industry, which helps attract and retain customers. The bank has a long history and has built a reputation for its expertise in various areas of banking.

    5. Strong risk management framework: Barclays has a robust risk management framework in place, which has helped it navigate through challenging economic and market conditions. The bank has a disciplined approach to risk management and has implemented strict risk controls and governance processes.

    6. Strong capital position: Barclays has maintained a strong capital position, which provides it with the necessary financial strength to support its operations and growth initiatives. The bank has a solid balance sheet and regularly undergoes stress tests to ensure its resilience in adverse scenarios.

    7. Strong relationships with corporate clients: Barclays has a strong network of corporate clients, including multinational corporations and institutional investors. The bank's expertise in corporate banking and investment banking allows it to provide tailored solutions to meet the needs of its clients.

    8. Commitment to sustainability: Barclays has demonstrated a commitment to sustainability and responsible banking practices. The bank has set ambitious environmental, social, and governance (ESG) targets and is actively working towards achieving them. This focus on sustainability helps attract customers and investors who prioritize ethical and responsible banking practices.

    What is the difference between Barclays PLC and Barclays Bank PLC?

    Barclays PLC is a multinational financial services company based in the United Kingdom. It serves as the parent company of the Barclays Group, which includes various subsidiaries and divisions, including Barclays Bank PLC.

    Barclays Bank PLC is the primary banking subsidiary of Barclays PLC. It operates as a commercial bank, offering a range of financial services to individuals, businesses, and institutions. It provides retail banking, corporate banking, investment banking, and wealth management services. Barclays Bank PLC is regulated by the Financial Conduct Authority (FCA) and the Prudential Regulation Authority (PRA) in the UK.

    In summary, Barclays PLC is the overall holding company that owns various subsidiaries, including Barclays Bank PLC, which is the primary banking subsidiary responsible for providing banking services.

    What are the 4 pillars of Barclays?

    The 4 pillars of Barclays are:

    1. Purpose and Values: Barclays aims to make positive contributions to society and operate with integrity, respect, and transparency.

    2. Citizenship: Barclays focuses on its social and environmental responsibilities, working towards sustainable development and making a positive impact on communities.

    3. Colleague Engagement: Barclays believes that engaged and motivated employees are crucial to its success. It invests in their development, diversity, and inclusion, and promotes a supportive and inclusive working environment.

    4. Customer and Client Experience: Barclays strives to provide exceptional customer experiences and build long-term relationships with its clients by understanding their needs and delivering innovative and personalized solutions.

    What are the objectives of Barclays PLC?

    The objectives of Barclays PLC can be summarized as follows:

    1. Profitability: As a financial institution, Barclays aims to generate sustainable profits and deliver strong financial performance to its shareholders.

    2. Customer satisfaction: Barclays aims to provide excellent customer service and meet the financial needs of its customers by offering a wide range of products and services.

    3. Risk management: Barclays strives to manage risks effectively and maintain a robust risk management framework to ensure the safety and stability of its operations.

    4. Innovation and digital transformation: Barclays aims to leverage technological advancements and digital solutions to enhance its products, services, and overall customer experience.

    5. Responsible banking: Barclays is committed to conducting its business in a responsible and ethical manner, ensuring compliance with regulatory requirements and contributing positively to the societies and communities it operates in.

    6. Employee engagement and development: Barclays focuses on attracting, developing, and retaining top talent, providing a supportive and inclusive work environment that fosters employee growth and satisfaction.

    7. Shareholder value: Barclays aims to deliver long-term value to its shareholders through consistent growth in earnings, dividends, and share price performance.

    8. Environmental sustainability: Barclays has set environmental sustainability targets, aiming to reduce its carbon emissions and support the transition to a low-carbon economy.

    These objectives reflect Barclays' overall goal of becoming the bank of choice for its customers, while delivering sustainable and responsible value for its shareholders.

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