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Company > B&Q: Business Model, SWOT Analysis, and Competitors 2023

B&Q: Business Model, SWOT Analysis, and Competitors 2023

Published: Feb 01, 2023

Inside This Article


    In this blog article, we will delve into the business model of B&Q, a leading home improvement retailer. B&Q is known for its extensive range of products and services, catering to DIY enthusiasts and professional contractors alike. By analyzing its business model, we will uncover the key factors that have contributed to its success. Additionally, we will conduct a SWOT analysis to identify the company's strengths, weaknesses, opportunities, and threats. Lastly, we will explore the competitive landscape and highlight B&Q's major competitors in the home improvement industry.

    What You Will Learn:

    • Who owns B&Q and the significance of ownership in the company's operations and decision-making processes.
    • The mission statement of B&Q and its importance in guiding the company's overall direction and goals.
    • How B&Q generates revenue and makes money through its various business strategies and revenue streams.
    • The Business Model Canvas of B&Q, providing a comprehensive understanding of the key elements that contribute to the company's success.
    • The major competitors of B&Q and their impact on the company's market share and competitive landscape.
    • A SWOT analysis of B&Q, highlighting the company's strengths, weaknesses, opportunities, and threats in the market, and how they affect its overall performance.

    Who owns B&Q?

    The Ownership of B&Q

    B&Q, the well-known British multinational DIY and home improvement retail company, is currently owned by Kingfisher plc. Kingfisher is a British retail company that specializes in home improvement products and operates various retail brands across Europe.

    Founded in 1969, B&Q quickly gained popularity and expanded its presence throughout the United Kingdom. In 1982, it was acquired by Kingfisher, which has since then maintained its ownership over the company. Kingfisher plc is listed on the London Stock Exchange and is also a constituent of the FTSE 100 Index, which includes the largest companies listed on the exchange.

    As B&Q's parent company, Kingfisher has a diverse portfolio of retail brands that operate across Europe, including Castorama, Brico Dépôt, and Screwfix. With its extensive retail experience and strong market presence, Kingfisher has continued to support B&Q's growth and development over the years.

    Under the ownership of Kingfisher, B&Q has expanded its operations beyond the United Kingdom. It now has stores in several countries, including Ireland, China, Taiwan, and Poland. This expansion has allowed B&Q to tap into new markets and reach a wider customer base.

    Kingfisher's ownership of B&Q has also facilitated collaborations and synergies between B&Q and its sister companies within the Kingfisher group. This has resulted in shared resources, improved supply chain efficiency, and enhanced customer offerings across the various retail brands.

    In conclusion, B&Q is currently owned by Kingfisher plc, a British retail company specializing in home improvement products. With Kingfisher's support, B&Q has grown and expanded its operations both within the United Kingdom and internationally, offering customers a wide range of DIY and home improvement products.

    What is the mission statement of B&Q?

    The Mission Statement of B&Q: Empowering people to create homes they love

    B&Q is a leading home improvement retailer in the United Kingdom, renowned for its extensive range of products and expertise in the DIY industry. At the core of B&Q's business philosophy is their mission statement, which encapsulates their purpose and serves as a guiding principle for their operations.

    The mission statement of B&Q is "Empowering people to create homes they love." This simple yet powerful statement reflects the company's commitment to providing customers with the tools, knowledge, and inspiration to transform their living spaces into places they truly cherish.

    B&Q recognizes that a home is much more than just a physical structure; it is a sanctuary, a reflection of personal style, and a place where memories are made. By empowering individuals to create homes they love, B&Q aims to enhance the quality of life for their customers and contribute to the overall well-being of communities.

    This mission statement underscores B&Q's dedication to providing a comprehensive range of products and services that cater to all aspects of home improvement. Whether it's renovating a kitchen, revamping a garden, or simply adding a touch of personalization to a living space, B&Q strives to offer everything needed to make these projects a success.

    In line with their mission, B&Q also places great emphasis on providing excellent customer service. They understand that embarking on a home improvement project can be both exciting and daunting, and thus, they aim to make the experience as seamless and enjoyable as possible. B&Q's knowledgeable staff members are always ready to offer advice, share ideas, and guide customers through every step of their journey.

    Moreover, B&Q recognizes their role as a responsible corporate citizen. They actively seek to minimize their environmental impact by promoting sustainable practices and offering eco-friendly products. By encouraging customers to make environmentally conscious choices, B&Q aims to contribute to a greener future and inspire others to do the same.

    In conclusion, B&Q's mission statement of "Empowering people to create homes they love" encapsulates their commitment to providing customers with the means to transform their living spaces into havens they are proud of. By offering a wide range of products, exceptional customer service, and promoting sustainability, B&Q strives to empower individuals to create homes that not only reflect their personal style but also enhance their overall well-being.

    How does B&Q make money?

    Retail Sales

    One of the primary ways B&Q generates revenue is through its retail sales. B&Q operates a chain of stores where customers can purchase a wide range of home improvement products, including building materials, tools, paint, electrical and plumbing supplies, furniture, and garden accessories. By offering a comprehensive selection of products, B&Q attracts a diverse customer base seeking to enhance their homes or undertake DIY projects. The company's retail sales account for a significant portion of its overall revenue.

    Online Sales

    In addition to its physical stores, B&Q has a robust online presence that contributes to its revenue stream. Through its e-commerce platform, customers can conveniently browse and purchase products from the comfort of their homes. B&Q's website offers a user-friendly interface, detailed product descriptions, and helpful customer reviews, ensuring a seamless online shopping experience. The company's investment in its digital infrastructure has allowed it to expand its customer reach and tap into the growing trend of online shopping.

    Installation Services

    B&Q also generates revenue through its installation services. Recognizing that some customers may prefer professional assistance with their home improvement projects, B&Q offers installation options for various products, such as kitchens, bathrooms, and flooring. These services provide customers with peace of mind, knowing that their projects are being handled by experienced professionals. By offering installation services, B&Q not only increases its revenue but also strengthens its customer relationships by providing comprehensive solutions.

    Trade Accounts

    Another source of revenue for B&Q comes from trade accounts. B&Q recognizes that professional tradespeople, such as builders, plumbers, and decorators, are key customers in the home improvement industry. To cater to their specific needs, B&Q offers trade accounts that provide benefits such as discounted prices, priority access to products, and dedicated support. By establishing long-term relationships with trade customers, B&Q ensures a steady stream of revenue and enhances its reputation as a trusted supplier within the trade community.

    Supplier Partnerships

    B&Q also benefits from strategic partnerships with various suppliers. These partnerships allow B&Q to offer a wide range of high-quality products at competitive prices. By collaborating with reputable brands, B&Q can attract customers seeking reliable and trusted products for their home improvement projects. These partnerships often involve exclusive deals and promotions, further driving sales and revenue for B&Q.

    In summary, B&Q generates revenue through a combination of retail and online sales, installation services, trade accounts, and supplier partnerships. By diversifying its revenue streams and catering to a broad customer base, B&Q has established itself as a leader in the home improvement industry, ensuring its long-term financial success.

    B&Q Business Model Canvas Explained

    What is the Business Model Canvas?

    The Business Model Canvas is a strategic management tool that helps businesses analyze and develop their business models. It provides a visual representation of the different elements that make up a business and how they interact with each other. The canvas consists of nine key building blocks that cover various aspects of a business, including its value proposition, customer segments, channels, customer relationships, revenue streams, key activities, key resources, key partnerships, and cost structure.

    B&Q's Value Proposition

    B&Q, a well-known British home improvement retailer, has a clear value proposition that sets it apart from its competitors. Their value proposition revolves around offering a wide range of high-quality home improvement products at affordable prices. B&Q aims to provide customers with everything they need to improve and beautify their homes, making it a one-stop-shop for all their DIY needs.

    Customer Segments

    B&Q's customer segments are primarily DIY enthusiasts, homeowners, and professional tradespeople. DIY enthusiasts are individuals who enjoy working on their homes and are willing to invest time and effort into DIY projects. Homeowners are individuals who own or rent a property and have the authority to make decisions regarding home improvement. Professional tradespeople are contractors and builders who require reliable supplies and materials for their projects.


    B&Q utilizes various channels to reach its customers and deliver its products and services. The company operates a chain of physical stores across the United Kingdom, providing customers with the opportunity to browse and purchase products in person. Additionally, B&Q has an e-commerce platform that enables customers to shop online and have their purchases delivered to their doorstep. The combination of physical stores and online channels allows B&Q to cater to different customer preferences and maximize its reach.

    Customer Relationships

    B&Q aims to build strong customer relationships by offering exceptional customer service and support. The company provides knowledgeable staff who can assist customers with product recommendations, project advice, and technical assistance. B&Q also offers various resources and guides, both in-store and online, to help customers with their DIY projects. By prioritizing customer satisfaction and engagement, B&Q strives to foster long-term relationships and increase customer loyalty.

    Revenue Streams

    B&Q generates revenue through multiple streams, including the sale of home improvement products, installation and maintenance services, and product warranties. The main source of revenue is the sale of products, ranging from power tools and paints to kitchen fittings and garden furniture. B&Q also offers installation and maintenance services for certain products, such as kitchen and bathroom installations. Additionally, customers can opt for extended warranties to protect their purchases, providing an additional revenue stream for the company.

    Key Activities

    B&Q's key activities revolve around sourcing and merchandising a wide range of home improvement products, managing its physical stores and online platform, and providing customer support and service. The company invests significant resources in product research and development to ensure it offers the latest trends and innovations in the home improvement industry. B&Q also focuses on creating an attractive shopping experience in its stores and maintaining a user-friendly online platform.

    Key Resources

    B&Q relies on various key resources to deliver its value proposition and support its operations. These include its extensive network of physical stores, its e-commerce platform, its inventory of products, its dedicated staff, and its supply chain management system. The physical stores serve as a vital resource for customers to physically experience products and seek assistance, while the e-commerce platform expands B&Q's reach to customers who prefer online shopping. The staff's expertise and the efficient supply chain management system ensure that products are readily available and delivered in a timely manner.

    Key Partnerships

    B&Q has developed strategic partnerships with suppliers and manufacturers to ensure a reliable and diverse range of home improvement products. These partnerships help B&Q maintain competitive pricing, ensure product quality, and stay up to date with industry trends. Additionally, B&Q collaborates with external service providers for installation and maintenance services, leveraging their expertise and resources to enhance the overall customer experience.

    Cost Structure

    B&Q's cost structure is influenced by various factors, including the procurement of products, store operations, marketing and advertising, staff salaries, and IT infrastructure. The company focuses on optimizing its cost structure to offer competitive prices to customers while maintaining a sustainable profit margin. Effective supply chain management, efficient store operations, and targeted marketing strategies help B&Q control costs and operate profitably.

    Which companies are the competitors of B&Q?

    Major Competitors of B&Q in the Home Improvement Industry

    B&Q, a leading home improvement retailer, faces robust competition from several companies operating within the same industry. These competitors offer similar products and services, targeting a similar customer base. Let's take a closer look at some of the major competitors of B&Q:

    1. Homebase

    Homebase is a well-known competitor of B&Q, providing a wide range of home improvement and gardening products. With numerous stores across the United Kingdom, Homebase offers customers a convenient shopping experience, similar to that of B&Q. Both companies compete in terms of pricing, product selection, and customer service, striving to attract homeowners and DIY enthusiasts.

    2. Wickes

    Wickes is another significant competitor in the home improvement sector. Like B&Q, Wickes offers a diverse range of products, including building materials, kitchens, bathrooms, and gardening supplies. With their focus on providing quality products at competitive prices, Wickes appeals to customers seeking reliable home improvement solutions. The company's strong online presence and physical stores provide a convenient shopping experience, making them a formidable rival to B&Q.

    3. Screwfix

    Screwfix primarily focuses on providing trade supplies, tools, and accessories. While B&Q caters to both trade professionals and DIY enthusiasts, Screwfix specifically caters to trade customers. With a vast selection of products and a strong emphasis on customer service, Screwfix competes directly with B&Q's trade division. However, as both companies are part of the same parent organization, Kingfisher plc, they also benefit from shared resources and synergies.

    4. Travis Perkins

    Travis Perkins is a major player in the construction industry and operates several well-known brands, including Wickes. While Wickes competes directly with B&Q, Travis Perkins' other brands, such as Toolstation and Benchmarx, also offer products and services that overlap with B&Q. Travis Perkins' extensive network of stores and trade-focused offerings make them a considerable competitor in the home improvement market.

    5. John Lewis Home

    John Lewis Home is a reputable retailer offering a wide range of home and garden products. While not solely focused on the DIY market, John Lewis Home competes with B&Q by providing high-quality home improvement supplies, furniture, and accessories. With their emphasis on stylish and contemporary designs, John Lewis Home attracts customers looking for premium options, presenting a different positioning compared to B&Q.


    As a leader in the home improvement industry, B&Q faces competition from various companies striving to capture the attention of homeowners and DIY enthusiasts. Homebase, Wickes, Screwfix, Travis Perkins, and John Lewis Home are just a few of the major competitors vying for market share. By continuously evolving their product offerings, enhancing customer experiences, and maintaining competitive pricing, B&Q remains at the forefront of the industry, fending off competition from these formidable rivals.

    B&Q SWOT Analysis


    B&Q, the leading home improvement retailer in the UK, possesses several key strengths that have contributed to its success in the market. Firstly, the company benefits from its extensive network of stores, with over 300 locations across the country. This widespread presence allows B&Q to reach a large customer base and ensures convenient accessibility for consumers.

    Additionally, B&Q's strong brand reputation is a significant strength. The company has established itself as a trusted and reliable provider of home improvement products and services. This positive brand image enhances customer loyalty and attracts new customers seeking quality and expertise.

    Furthermore, B&Q's wide product range is a key strength. The company offers an extensive selection of products, including building materials, tools, outdoor equipment, and home decor. This diversity allows B&Q to cater to the diverse needs and preferences of its customers, making it a one-stop-shop for all home improvement requirements.


    Despite its strengths, B&Q also faces certain weaknesses that can hinder its growth and competitiveness. One of the main weaknesses is its relatively high prices compared to some of its competitors. This pricing disadvantage may deter price-sensitive customers from choosing B&Q and prompt them to explore alternative options.

    Another weakness is B&Q's limited online presence and e-commerce capabilities. In today's digital era, many consumers prefer the convenience of online shopping, and B&Q's limited online platform may prevent it from fully capitalizing on this trend. Improving its digital infrastructure and expanding its online offerings would enable B&Q to tap into a wider customer base and increase its sales potential.


    B&Q can leverage several opportunities to further strengthen its position in the market. One key opportunity is the growing trend of home improvement and DIY projects. As more homeowners seek to enhance their living spaces, B&Q can capitalize on this demand by offering innovative products, expert advice, and DIY workshops. Expanding its product range to include eco-friendly and sustainable options could also align with the increasing consumer interest in environmentally conscious choices.

    Additionally, B&Q can explore partnerships with interior designers, contractors, and architects to offer comprehensive home improvement solutions. Collaborations with professionals in the industry can enhance B&Q's credibility and attract customers who value expert guidance and personalized recommendations.


    Despite its leading position, B&Q faces certain threats that could impact its business operations. One significant threat is the intense competition from other home improvement retailers, both traditional brick-and-mortar stores and online platforms. Competitors such as Homebase and Wickes offer similar products and services, and B&Q must continually innovate and differentiate itself to retain its market share.

    Another threat is the economic uncertainty and fluctuations in the housing market. During periods of economic downturn or reduced consumer spending, homeowners may prioritize essential expenses over home improvement projects. B&Q must adapt its strategies and offerings to cater to changing consumer behaviors and economic conditions.

    Furthermore, changing consumer preferences and evolving trends pose a threat to B&Q's success. As consumer tastes and preferences shift, B&Q must stay up-to-date with the latest trends and adapt its product offerings accordingly. Failure to do so may result in a decline in customer interest and loyalty.

    In conclusion, conducting a SWOT analysis of B&Q reveals its strengths, weaknesses, opportunities, and threats. By capitalizing on its strengths, addressing its weaknesses, exploring opportunities, and mitigating threats, B&Q can continue to thrive in the competitive home improvement market.

    Key Takeaways

    • B&Q is owned by Kingfisher plc, a multinational retail company based in the UK.
    • The mission statement of B&Q is to help customers create homes they love, providing them with inspiration, products, and solutions for their DIY and home improvement needs.
    • B&Q makes money primarily through the sale of a wide range of products for home improvement, including building materials, tools, furniture, and decor.
    • The B&Q Business Model Canvas outlines the key elements of their business strategy, including customer segments, value proposition, channels, customer relationships, revenue streams, key activities, resources, and partnerships.
    • Key competitors of B&Q include other DIY and home improvement retailers such as Homebase, Wickes, and Screwfix.
    • A SWOT analysis of B&Q reveals its strengths in brand recognition and product range, weaknesses in online presence, opportunities in the growing home improvement market, and threats from increasing competition and economic downturns.


    In conclusion, B&Q, one of the leading home improvement retailers in the United Kingdom, is owned by Kingfisher plc. The company's mission statement is to help customers create homes they love, providing them with quality products, expert advice, and excellent customer service. B&Q primarily makes money through the sale of home improvement and garden products, as well as offering installation services and other related products.

    The B&Q Business Model Canvas provides a comprehensive overview of the company's key activities, resources, and partnerships. It illustrates how B&Q creates value for its customers and generates revenue through various channels. This canvas helps us understand the inner workings of the company and its strategies for success.

    As for its competitors, B&Q faces competition from other major home improvement retailers such as Homebase, Wickes, and Screwfix. These companies offer similar products and services, targeting the same customer base. The competition in this industry is fierce, driving B&Q to constantly innovate and provide exceptional value to its customers.

    Lastly, conducting a SWOT analysis of B&Q reveals its strengths, weaknesses, opportunities, and threats. The company's strengths lie in its strong brand reputation, vast product range, and extensive store network. However, weaknesses such as reliance on the UK market and the need for continued investment in digital capabilities should be addressed. Opportunities exist in expanding internationally and tapping into the growing trend of DIY home improvements. On the other hand, threats include increasing competition, economic fluctuations, and changing consumer preferences.

    Overall, B&Q's ownership, mission statement, revenue streams, business model, competition, and SWOT analysis collectively shape its position in the market. By understanding these aspects, we can appreciate the company's current standing and potential for future growth.


    What are the threats to B&Q?

    There are several potential threats that B&Q, a major home improvement retailer, could face. These threats include:

    1. Competition: B&Q faces intense competition from other home improvement retailers, both online and offline. Competitors like Home Depot, Lowe's, and local hardware stores can pose a threat to B&Q's market share and customer base.

    2. Economic conditions: Economic downturns or recessions can have a negative impact on consumer spending and demand for home improvement products. During tough economic times, customers may cut back on discretionary spending, affecting B&Q's sales.

    3. Online retailers: The growth of online shopping has impacted brick-and-mortar retailers, including B&Q. Online retailers like Amazon may provide customers with a convenient alternative to visiting physical stores, potentially reducing foot traffic and sales at B&Q locations.

    4. Changing consumer preferences: Consumer preferences and trends can evolve, impacting B&Q's product offerings and customer demand. For example, increasing interest in sustainable or eco-friendly products may require B&Q to adapt and invest in new product lines.

    5. Regulatory changes: Changes in government regulations, such as building codes or environmental standards, can impact B&Q's operations. Compliance with new regulations may require additional costs or modifications to their product range.

    6. Supply chain disruptions: B&Q relies on a complex global supply chain to source its products. Any disruptions, such as natural disasters, trade disputes, or transportation issues, can impact the availability and cost of goods, potentially affecting B&Q's profitability.

    7. Brexit: B&Q, as a UK-based company, faces uncertainties and challenges related to Brexit. Changes in trade agreements, tariffs, and regulations could impact the company's ability to source products and trade with EU countries.

    8. DIY decline: The DIY (do-it-yourself) market has experienced a decline in recent years, as more consumers opt for professional services or ready-made products. This shift in consumer behavior could impact B&Q's sales and demand for their DIY products.

    It's important to note that these threats are not exhaustive and can vary based on the specific market conditions and circumstances. B&Q, like any other company, needs to continuously analyze and adapt to mitigate these threats and stay competitive.

    What is a B&Q pestle analysis?

    A B&Q pestle analysis is a framework used to evaluate the external macro-environmental factors that may impact the operations and strategies of B&Q, a British multinational DIY and home improvement retailing company. The analysis examines six key factors:

    1. Political: This factor considers the influence of government policies, regulations, and stability on the company. For example, changes in trade policies, tax regulations, or political stability in different countries where B&Q operates can impact its business.

    2. Economic: The economic factor analyzes the state of the economy, including factors such as inflation, interest rates, unemployment rates, and consumer purchasing power. These factors can affect B&Q's pricing strategies, consumer demand, and overall sales.

    3. Sociocultural: This factor looks at societal and cultural influences on B&Q's business. It includes factors such as consumer lifestyles, attitudes, trends, and demographics. For instance, changing consumer preferences for sustainable and eco-friendly products may influence B&Q's product offerings.

    4. Technological: The technological factor considers the impact of technological advancements and innovation on B&Q. This includes aspects such as automation, e-commerce, and digital transformation. B&Q needs to adapt to technological changes to remain competitive and meet customer expectations.

    5. Legal: The legal factor examines the legislative and regulatory environment in which B&Q operates. This includes laws related to employment, health and safety, consumer protection, and intellectual property. Compliance with these laws is crucial for B&Q's operations.

    6. Environmental: This factor focuses on environmental considerations, such as climate change, sustainability, and resource scarcity. B&Q needs to address these issues through environmentally friendly practices, green initiatives, and sustainable sourcing.

    By conducting a pestle analysis, B&Q can identify and understand the external factors that may impact its business and develop appropriate strategies to navigate and respond to these influences.

    What are the 5 elements of SWOT analysis?

    The five elements of SWOT analysis are:

    1. Strengths: Internal factors that give an organization an advantage over its competitors. These could include resources, capabilities, expertise, reputation, or any other positive aspect of the organization.

    2. Weaknesses: Internal factors that put an organization at a disadvantage compared to its competitors. These could include limitations, inefficiencies, lack of resources, or any other negative aspect of the organization.

    3. Opportunities: External factors that can be exploited by an organization to its advantage. These could include market trends, new technologies, emerging markets, or any other favorable condition that can create opportunities for the organization.

    4. Threats: External factors that may pose a risk or challenge to an organization. These could include competition, changing consumer preferences, economic factors, legal regulations, or any other unfavorable condition that can impact the organization negatively.

    5. Analysis: This element involves critically evaluating and analyzing the information gathered from the previous four elements. It helps in identifying strategic insights, developing action plans, and making informed decisions based on the SWOT analysis.

    Who is the target audience of B&Q?

    The target audience of B&Q, a British multinational DIY and home improvement retail company, is primarily homeowners and DIY enthusiasts. They aim to cater to people who are interested in improving and maintaining their homes, undertaking various DIY projects, and looking for products related to home improvement, gardening, decorating, and remodeling.

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