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Company > Ball Corp: Business Model, SWOT Analysis, and Competitors 2023

Ball Corp: Business Model, SWOT Analysis, and Competitors 2023

Published: Jan 24, 2023

Inside This Article


    In this blog article, we will delve into the business model, SWOT analysis, and competitors of Ball Corp, a leading global supplier of metal packaging solutions. With a history spanning over 140 years, Ball Corp has established itself as a key player in the packaging industry. By examining its business model, we will gain insights into how the company creates value and sustains its competitive advantage. Additionally, a SWOT analysis will provide a comprehensive understanding of Ball Corp's strengths, weaknesses, opportunities, and threats. Moreover, we will explore its main competitors and analyze the competitive landscape in 2023.

    What You Will Learn:

    • Who owns Ball Corp: Discover the ownership structure and key stakeholders behind Ball Corp, a leading company in the industry.
    • What is the mission statement of Ball Corp: Gain an understanding of Ball Corp's mission statement and how it shapes their overall business strategy and goals.
    • How does Ball Corp make money: Explore the various revenue streams and business activities that drive Ball Corp's financial success and sustainability.

    Who owns Ball Corp?

    Overview of Ball Corp ownership

    Ball Corp is a publicly traded company, which means that its ownership is distributed among numerous shareholders who hold its common stock. These shareholders can include individuals, institutional investors, mutual funds, and other entities.

    Major institutional shareholders

    Institutional investors play a significant role in the ownership of Ball Corp. As of the latest available data, some of the major institutional shareholders of the company include:

    1. Vanguard Group Inc.: With a significant stake in Ball Corp, Vanguard Group Inc. is one of the largest institutional shareholders. As a leading investment management company, Vanguard holds a diversified portfolio of stocks on behalf of its clients, including shares of Ball Corp.

    2. BlackRock Inc.: Another prominent institutional shareholder is BlackRock Inc., a global investment management corporation. BlackRock holds a substantial position in Ball Corp, which demonstrates its confidence in the company's future growth prospects.

    3. State Street Corporation: State Street Corporation, a well-known financial services company, is also among the major institutional shareholders of Ball Corp. With its extensive portfolio management services, State Street Corporation holds a considerable stake in the company.

    Insider ownership

    In addition to institutional investors, Ball Corp also has insider ownership, which refers to shares held by company executives, directors, and other key individuals associated with the company. Insider ownership can provide insights into the confidence of those who are closely involved in the company's operations.

    Other individual shareholders

    Apart from institutional and insider ownership, there are numerous individual shareholders who own shares of Ball Corp. These shareholders can include retail investors who purchase the company's stock through brokerage accounts or retirement plans.

    It's important to note that the ownership of Ball Corp can change over time as investors buy or sell shares. Therefore, it is advisable to refer to the latest reports and regulatory filings to obtain the most up-to-date information on the ownership structure of the company.

    What is the mission statement of Ball Corp?

    The Mission Statement of Ball Corp: Empowering Sustainable Solutions

    Ball Corporation, a global leader in sustainable packaging solutions, has a clear and concise mission statement that captures the essence of their commitment to creating a more sustainable future. Their mission is to empower sustainable solutions through innovation, collaboration, and operational excellence.

    In today's world, where environmental concerns and sustainability goals are of paramount importance, Ball Corp acknowledges the urgency to address these issues. Their mission statement reflects their dedication to finding innovative solutions that minimize the environmental impact of packaging, while also ensuring the highest levels of quality and performance.

    Innovation: Pioneering Sustainable Packaging Solutions

    At the core of Ball Corp's mission is a focus on innovation. They strive to be at the forefront of sustainable packaging solutions, constantly pushing boundaries and challenging conventional practices. By investing in research and development, they aim to create packaging options that reduce waste, promote recycling, and utilize renewable materials.

    Ball Corp understands that innovation is key to achieving their sustainability goals. They continuously explore new technologies, materials, and processes to improve the environmental performance of their products. By thinking outside the box and embracing change, they are able to offer customers innovative packaging solutions that meet their sustainability needs.

    Collaboration: Working Together for a Better Future

    Ball Corp recognizes that no single entity can solve the complex sustainability challenges we face today. Collaboration is crucial to driving positive change. Their mission statement emphasizes the importance of working together with customers, suppliers, governments, and communities to create a better and more sustainable future.

    Through partnerships and open dialogue, Ball Corp seeks to understand the unique needs and perspectives of various stakeholders. By actively engaging with these stakeholders, they can develop tailored solutions that address specific sustainability concerns and encourage collective action towards a greener world.

    Operational Excellence: Integrating Sustainability into Every Aspect

    To fulfill their mission, Ball Corp believes that operational excellence is essential. They strive to integrate sustainability into every aspect of their operations, from sourcing raw materials to manufacturing processes and distribution. By optimizing efficiency, reducing waste, and minimizing their carbon footprint, they aim to set industry benchmarks for sustainable practices.

    Operational excellence also extends to the way Ball Corp engages with their employees and communities. They prioritize safety, diversity, and inclusion within their workforce, fostering a culture of responsibility and accountability. By being a responsible corporate citizen, they aim to positively impact the communities in which they operate.

    In conclusion, Ball Corp's mission statement encapsulates their commitment to empowering sustainable solutions through innovation, collaboration, and operational excellence. By constantly pushing the boundaries of sustainable packaging, working together with stakeholders, and integrating sustainability into every aspect of their operations, Ball Corp aims to create a more environmentally responsible and sustainable future.

    How does Ball Corp make money?

    Overview of Ball Corp

    Ball Corporation, commonly referred to as Ball Corp, is a leading global provider of metal packaging for beverages, foods, and household products. The company operates in four main business segments: Beverage Packaging, North and Central America; Beverage Packaging, South America; Beverage Packaging, Europe; and Aerospace.

    Beverage Packaging

    Ball Corp generates a significant portion of its revenue from its Beverage Packaging business segments across different regions. In North and Central America, the company manufactures and sells a wide range of aluminum cans, bottles, and can ends for the beverage industry. These products are used by major beverage companies to package carbonated soft drinks, energy drinks, beer, and other non-alcoholic beverages.

    The Beverage Packaging segment in South America operates similarly, providing aluminum cans and ends to the beverage industry in this region. Additionally, Ball Corp offers customers in South America innovative packaging solutions such as the environmentally friendly ReAl''' technology, which enables lightweighting of aluminum cans without compromising strength and integrity.

    In Europe, Ball Corp is a leading supplier of metal packaging for the beverage industry. The company manufactures and sells aluminum beverage cans, can ends, and specialty containers. It offers a wide range of sizes and shapes to accommodate various beverage products, catering to the diverse preferences of consumers in the European market.


    Ball Corp's Aerospace segment is another significant source of revenue for the company. This segment specializes in the design, development, and manufacturing of spacecraft, sensors, and instruments for both civil and defense applications. Ball Corp's aerospace products are used in various missions, including Earth observation, planetary exploration, national security, and weather monitoring.

    The company's aerospace offerings include advanced imaging systems, data exploitation solutions, cryogenic systems, and propulsion technologies. Ball Corp's expertise in aerospace has enabled it to secure contracts with government agencies like NASA and the Department of Defense, as well as private companies involved in space exploration and satellite communications.

    Other Revenue Streams

    In addition to its core business segments, Ball Corp also generates revenue through other channels. The company provides services such as recycling and waste management for aluminum packaging materials, reinforcing its commitment to sustainability and circular economy principles. Through its recycling operations, Ball Corp collects and processes aluminum cans, helping to reduce environmental impact and conserve resources.

    Moreover, Ball Corp offers metal packaging solutions for household and personal care products. These solutions include aerosol cans, aluminum slugs, and specialty containers. The company leverages its expertise in metal packaging to meet the unique requirements of the household and personal care industries, providing durable and attractive packaging options for various products.


    Ball Corp's primary revenue streams derive from its beverage packaging business segments, with a focus on aluminum cans, can ends, and specialty containers. The company's extensive presence in North and Central America, South America, and Europe positions it as a key player in these markets. Additionally, Ball Corp's aerospace segment contributes to its overall revenue through the development and manufacturing of spacecraft, sensors, and instruments. By diversifying its revenue streams and embracing sustainability practices, Ball Corp continues to thrive in the global packaging industry.

    Ball Corp Business Model Canvas Explained


    The Business Model Canvas is a strategic management tool that allows organizations to visualize, analyze, and communicate their business models. In this section, we will explore the Ball Corp Business Model Canvas and delve into its key components.

    Key Partnerships

    Ball Corp has established strategic partnerships with key stakeholders throughout its value chain. These partnerships include suppliers, customers, and research institutions. By collaborating with suppliers, Ball Corp ensures a steady supply of raw materials needed for its packaging products. Additionally, the company works closely with its customers to understand their specific packaging requirements and provide tailored solutions. Moreover, Ball Corp forms partnerships with research institutions to stay at the forefront of technological advancements in the packaging industry.

    Key Activities

    The key activities of Ball Corp revolve around manufacturing and innovation. The company operates numerous production facilities worldwide, where it manufactures a wide range of packaging solutions. These facilities employ advanced manufacturing processes to ensure efficiency and quality. Furthermore, Ball Corp invests heavily in research and development to drive innovation and stay ahead of its competitors. This includes developing new materials, improving manufacturing techniques, and exploring sustainable packaging solutions.

    Key Resources

    Ball Corp relies on a variety of key resources to deliver its packaging products and services. These resources include manufacturing facilities, a skilled workforce, advanced technology, and intellectual property. The company's manufacturing facilities are equipped with state-of-the-art machinery and infrastructure, enabling efficient production. Moreover, Ball Corp's workforce consists of highly trained professionals with expertise in various aspects of packaging design, production, and logistics. Additionally, the company's intellectual property, such as patents and trademarks, provides a competitive advantage in the packaging industry.

    Value Proposition

    Ball Corp's value proposition lies in its ability to provide sustainable, innovative, and high-quality packaging solutions to its customers. The company's products are designed to meet the specific needs of various industries, including beverage, food, and personal care. Ball Corp's commitment to sustainability is reflected in its efforts to reduce the environmental impact of its packaging through lightweighting, recyclability, and material efficiency. Furthermore, the company's focus on innovation ensures that it stays ahead of market trends and offers cutting-edge solutions to its customers.

    Customer Segments

    Ball Corp serves a diverse range of customer segments across different industries. Its customers include beverage companies, food manufacturers, and personal care brands, among others. Each customer segment has unique packaging requirements, and Ball Corp strives to provide tailored solutions to meet their specific needs. By understanding the distinct challenges and opportunities in each industry, the company can deliver packaging solutions that enhance its customers' products and brands.


    Ball Corp utilizes various channels to reach its customers and distribute its packaging products. These channels include direct sales, distributors, and online platforms. The company maintains a direct sales force that engages with customers to understand their requirements and provide personalized solutions. Additionally, Ball Corp partners with distributors to expand its market reach and ensure efficient distribution of its products. Moreover, the company leverages online platforms to showcase its product offerings, provide information, and facilitate online ordering for customers.

    Revenue Streams

    Ball Corp generates revenue through the sale of its packaging products and related services. The company's revenue streams primarily come from the sales of beverage cans, aerosol cans, food containers, and customized packaging solutions. Additionally, Ball Corp offers value-added services, such as design consultation and technical support, which contribute to its overall revenue. The company's revenue is derived from both one-time sales and long-term contracts with its customers.

    Cost Structure

    Ball Corp incurs various costs in its operations. These costs include raw materials, manufacturing expenses, research and development, marketing, distribution, and overhead costs. The company invests in high-quality raw materials to ensure the durability and functionality of its packaging products. Manufacturing expenses comprise machinery maintenance, labor costs, and energy consumption. Furthermore, Ball Corp allocates a significant portion of its budget to research and development activities to foster innovation. Marketing and distribution costs are incurred to promote and deliver its products to customers. Lastly, overhead costs include administrative and support functions necessary for the company's operations.


    The Ball Corp Business Model Canvas provides a comprehensive overview of the company's key components and how they contribute to its success in the packaging industry. By understanding and leveraging its key partnerships, activities, resources, value proposition, customer segments, channels, revenue streams, and cost structure, Ball Corp is able to create and deliver sustainable, innovative, and high-quality packaging solutions to its customers.

    Which companies are the competitors of Ball Corp?

    Major Competitors

    Ball Corp, a leading American packaging company, faces competition from several major players in the industry. These competitors include:

    1. Crown Holdings Inc.
    2. AptarGroup Inc.
    3. Silgan Holdings Inc.
    4. Ardagh Group S.A.
    5. Berry Global Group Inc.

    Crown Holdings Inc.

    Crown Holdings Inc. is a global supplier of packaging products for consumer goods. With a strong presence in the metal packaging industry, Crown Holdings offers a wide range of products including aluminum and steel cans, as well as closures and specialty packaging. The company's extensive global footprint and diverse customer base make it a formidable competitor for Ball Corp.

    AptarGroup Inc.

    AptarGroup Inc. is a leading provider of packaging solutions, primarily specializing in dispensing systems and closures. The company offers a diverse portfolio of products, including pumps, sprayers, and aerosol valves. AptarGroup's focus on innovative and sustainable packaging solutions has helped it maintain a strong position in the market and compete effectively with Ball Corp.

    Silgan Holdings Inc.

    Silgan Holdings Inc. is a major manufacturer of rigid packaging for consumer goods. The company produces a wide range of products, including metal food containers, closures, and plastic containers. Silgan Holdings' broad product portfolio, coupled with its strong customer relationships, enables it to be a significant competitor to Ball Corp in the packaging industry.

    Ardagh Group S.A.

    Ardagh Group S.A. is a global supplier of metal and glass packaging solutions. The company provides a wide range of products, including beverage cans, food cans, and glass bottles. Ardagh Group's diverse product offering and extensive manufacturing capabilities allow it to cater to various industries, making it a strong competitor for Ball Corp.

    Berry Global Group Inc.

    Berry Global Group Inc. is a leading manufacturer of plastic packaging products. The company offers a broad range of flexible packaging, rigid containers, and closures for various industries, including food and beverage, healthcare, and personal care. Berry Global Group's global presence and expertise in plastic packaging make it a significant competitor to Ball Corp, especially in the plastic packaging segment.

    In conclusion, Ball Corp faces competition from major players such as Crown Holdings Inc., AptarGroup Inc., Silgan Holdings Inc., Ardagh Group S.A., and Berry Global Group Inc. These companies' diverse product portfolios, global presence, and focus on innovation and sustainability enable them to compete effectively in the packaging industry. Ball Corp must continuously strive to differentiate itself and provide unique value propositions to maintain its competitive edge in the market.

    Ball Corp SWOT Analysis


    • Strong brand recognition: Ball Corp has established a strong brand presence in the packaging industry. Their logo and iconic shape of their beverage cans are instantly recognizable, enhancing consumer trust and loyalty.

    • Diverse product portfolio: The company offers a wide range of packaging solutions, including beverage cans, aerosol cans, and specialty containers. This diversification allows Ball Corp to cater to various industries and customer needs, reducing their reliance on a single market.

    • Technological advancements: Ball Corp is at the forefront of packaging innovation, constantly investing in research and development to improve their products. Their use of lightweight materials and advanced manufacturing processes not only reduces costs but also makes their packaging more environmentally friendly.


    • Dependence on key customers: Ball Corp's success heavily relies on a few key customers, such as major beverage companies. Any loss of these customers or a decrease in demand could significantly impact the company's financial performance.

    • Vulnerability to commodity price fluctuations: As Ball Corp heavily relies on aluminum for their packaging products, any significant increase in aluminum prices can negatively affect their profitability. Fluctuating commodity prices pose a risk for the company's cost management.

    • Limited international presence: While Ball Corp has a strong market presence in North America, their international operations are relatively limited. This narrow geographic focus makes them vulnerable to economic downturns or political uncertainties in specific regions.


    • Growing demand for sustainable packaging: With increasing consumer awareness about environmental issues, there is a growing demand for sustainable packaging solutions. Ball Corp can capitalize on this trend by further developing their eco-friendly packaging options, such as recyclable or biodegradable materials.

    • Expansion into emerging markets: Ball Corp can explore opportunities to expand their operations into emerging markets, such as Asia and Latin America. These regions offer untapped potential for the company's packaging solutions, as their middle class and consumer spending power continue to rise.

    • Strategic partnerships and acquisitions: Collaborating with other companies or acquiring smaller packaging firms can provide Ball Corp with access to new technologies, markets, or product lines. Such strategic partnerships can enhance their competitive advantage and drive further growth.


    • Intense competition: The packaging industry is highly competitive, with numerous players vying for market share. Ball Corp faces competition from both large multinational corporations and smaller regional packaging companies. Intensifying competition can lead to price pressures and reduced profit margins.

    • Changing consumer preferences: Consumer preferences and trends can swiftly change, impacting the demand for certain packaging formats. Ball Corp needs to stay agile and adapt quickly to these evolving preferences to retain their market share.

    • Regulatory challenges: The packaging industry is subject to various regulations, such as those related to environmental sustainability, product safety, and labeling requirements. Compliance with these regulations can pose challenges for Ball Corp and add additional costs to their operations.

    In conclusion, Ball Corp possesses significant strengths such as strong brand recognition, diverse product portfolio, and technological advancements. However, they also face weaknesses including dependence on key customers and vulnerability to commodity price fluctuations. By capitalizing on opportunities such as sustainable packaging demand, international expansion, and strategic partnerships, while effectively addressing threats such as intense competition and changing consumer preferences, Ball Corp can maintain its competitive edge in the packaging industry.

    Key Takeaways

    • Ball Corp is owned by its shareholders, with the largest institutional shareholders being The Vanguard Group and BlackRock.
    • The mission statement of Ball Corp is to be the global leader in sustainable packaging solutions, striving to improve the way we live and protect the planet.
    • Ball Corp primarily makes money through the production and sale of metal packaging for beverages, foods, and household products, as well as aerospace and defense technologies.
    • The Business Model Canvas of Ball Corp includes key elements such as customer segments, value propositions, channels, customer relationships, revenue streams, key resources, key activities, key partnerships, and cost structure.
    • Some of the main competitors of Ball Corp in the packaging industry are Crown Holdings, Ardagh Group, and Silgan Holdings. However, Ball Corp also faces competition from other materials such as plastic and glass packaging.
    • In the SWOT analysis of Ball Corp, the strengths include its strong market position, sustainable approach, and diversified product portfolio. The weaknesses include exposure to raw material costs and potential supply chain disruptions. The opportunities lie in the growing demand for sustainable packaging solutions, while the threats include intense competition and regulatory challenges.


    In conclusion, Ball Corp is a leading global provider of sustainable packaging solutions, with a strong focus on innovation and customer satisfaction. As for its ownership, the company is publicly traded, meaning it is owned by a diverse group of shareholders.

    The mission statement of Ball Corp is to be the global leader in sustainable packaging solutions, providing environmentally friendly and innovative products to its customers. This mission drives the company's commitment to creating a more sustainable future through its packaging solutions.

    Ball Corp generates revenue through various channels, primarily through its metal packaging and aerospace segments. The metal packaging segment includes beverage cans, food cans, and aerosol cans, while the aerospace segment focuses on manufacturing and supplying aerospace systems and components.

    Analyzing the business model canvas of Ball Corp, it becomes evident that the company's key activities revolve around research and development, manufacturing and production, and marketing and sales. With a strong emphasis on innovation, Ball Corp continuously seeks to improve its products and processes, ensuring it stays ahead of the competition.

    Speaking of competition, Ball Corp faces competition from several companies in the packaging industry, including Crown Holdings Inc., Ardagh Group, and Silgan Holdings Inc. These companies also provide packaging solutions and vie for market share, driving Ball Corp to constantly innovate and differentiate itself in order to maintain its position as a market leader.

    Finally, conducting a SWOT analysis on Ball Corp reveals its strengths such as its strong global presence, technological expertise, and commitment to sustainability. The company also faces challenges, including increasing competition and fluctuating raw material prices. However, Ball Corp has opportunities to further expand its market presence and capitalize on the growing demand for sustainable packaging solutions. By addressing its weaknesses and leveraging its strengths, Ball Corp is well-positioned to navigate the evolving packaging industry and continue its success in the years to come.


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